ADIDAS < Back IMPOSSIBLE IS NOTHING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 3 Walls impressions 1.5M+ Adidas has a mission: For the world to see only the possibilities where others may see the impossible. And we had the privilege to mark that message all over New York City. The Adidas slogan "Impossible is Nothing" originated in 1974 and was derived from a quote by Muhammad Ali , world-famous boxing champion. Ali endorsed the brand making it the most important milestones for Adidas. In 2004, the tagline became the brands biggest marketing campaign with the intention to communicate their passion for the sport by connecting the brand with athletes.Why athletes? Adidas Executive Board Member Erich Stamminger explains, "As an athlete you always strive to go further, break new ground, surpass your limits. So do we as a brand, to achieve our mission to be the leading sports brand in the world." Fast forward 16 years and the campaign continues to reign. Except for this time the series not only involved famous athletes like basketball star James Harde, sports personality Ally Love, and running legend Jackie Joyner-Kersee. The campaign also includes local heroic Brooklyn-based runners, Jessie Zapo, Dre Pabon, Shiara Robinson, Kwasi Kessie, Lottie Bildirici, recognized by Adidas for bringing the possibility into everything they do. We even had the privilege to meet them in person and witness their authentic reactions as they saw themselves on a wall in a prime location in Williamsburg. They invited their friends and family, posed proudly in front of the wall, and shared the message on all their social media platforms. One of the runners depicted even posted an emotional series of Instagram stories, capturing his reaction as he saw himself up on the wall. He then posed for photos with his wife and kids to further commemorate the moment. https://www.youtube.com/watch?v=PBzICJg910Y The massive pictorial murals can be found on three of our best units in Brooklyn and Manhattan, including our largest street level wall located on the five-star William Vale Hotel in Williamsburg. Everyone we hand painted on these walls is someone driven by action. They are people who see the world with only possibilities and are driven to shape a better world. They are what brings energy and excitement into everything we do. As our co-founder, Angel says, "We paint the impossible" , and that is just what this was for us. From a not-so-favorable forecast to long cold 12-hour days, our painters worked around the clock to meet a deadline and do what many thought would be impossible. The results? Well, see below for yourselves. Previous Next

NY shop coordinator OVERVIEW: Overall Murals is expanding and seeking a Shop Coordinator to oversee daily operations at our Paint Shop in Brooklyn, NY. We are a Brooklyn based company specializing in hand-painted advertising murals and sign painting. We paint all over New York and the country. Position Summary: The Shop Coordinator will work closely with our two Shop Assistants and will report to the Co-Owners of the company. They are responsible for maintaining the overall integrity and quality of the paint and production shop, production process (from prep to post), and production supplies. The Shop Coordinator provides supervision, support and coordination of pre and post production activity taking place within the Overall Murals paint shop based in Brooklyn, sub shops in other major markets, and the work fields, nationwide. The person we seek is handy, thrives under pressure, well organized, excellent at multitasking, tech savvy, has a passion for the mural industry and is willing to learn new things. The Shop Coordinator is open to wearing multiple hats and doing everything from low level to high level tasks. RESPONSIBILITiES: This position is responsible for supporting and managing the effective, on-time completion of daily activities required for the shop, in accordance with the project plan schedule and the company's policies and practices in a professional and positive manner. The Shop Coordinator will spend a majority of his or her time in the shop, however, since most of our work is outdoors, he or she will spend time in the field as well as needed to make sure projects are running smoothly and efficiently. This person will support conditions of each project from start to finish to ensure that projects are completed on-time and on-budget. Production Support -This person will work closely with the production team and provide support to manage aspects of multiple painting projects simultaneously. This person will be calm under pressure and able to work with all kinds of personalities, in a deadline driven environment. The Shop Manager will be responsible for communicating with the operations and production team and owners regarding the shop (Brooklyn and other markets if required), shop activities and mural production (pre + post). Responsibilities include but are not limited to: 1. Team Management Assist in training, supervision of and evaluation of employees including Shop Assistant/s, Apprentices and Painters as required Create systems for employee growth and development Utilize Project Management, Graphic Editors, and other computer related apps and software (i.e. Trello, Google Drive Apps, Slack, Canva, and Microsoft Office) for team, project and shop management as required Develop, maintain and implement training guides (i.e. SOPs, apprentice program) Lead by example as well as address employee disputes, questions, and concerns Ensure staff adheres to safety standards, company policies, and procedures Develop and assign staff work schedules as required and in collaboration with Operations Oversee employees and ensure duties are completed up to standards in an efficient and timely manner Maintain constant communication with staff, operations, owners, and other departments as needed Contribute to maintaining a positive, professional, productive work environment for all employees and managers within the company Bring problems and solutions to the attention of owners and other management as required Advocate for company culture and quality standards and results 2. Shop Duties & Maintenance Maintaining, replacing, upgrading, building and organizing the shop, work stations, equipment, materials, and vehicles across nationwide shops as required but mainly for our NY headquarters Preparing, packing, and shipping materials for ongoing projects if required Production Duties - As related to all mural preparation, production and post production Inventory of supplies and vendor partner relationships - work with vendors and find best rates to keep the shop stocked with materials, equipment, lighting, and other services and all other supplies as required. Review and approve invoices for supplies ordered Organize and ensure projects are on track and adhering to the schedule Ideating new projects Innovate, update, research and execute ideas to improve organization, efficiency and processes for mural production and the shop/office 3. Production - Doing and Delegating General wall maintenance, preparation, upgrading and buildout of existing and new nationwide wall inventory as needed - set up of new locations, logistics and planning including rigging plans, lighting design, and measurements. Collaborate with other departments and/or shops to execute plans, unique paint strategies, and other client requirements Drive the truck as needed Weekly graffiti maintenance routes Pickups and deliveries Buff or priming the walls Set up scaffolding, and equipment, delivering lifts including swing stage (rigging) Seek and set up new workshops as needed Job requirements: The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Physically Fit - Able to stand for long durations of time and safely push, pull and lift up to 90 pounds frequently without assistance or equipment. Reliable - Prompt, responsible, safety-oriented, genuine pride & pleasure in a job done well Productive - Possesses a sense of urgency and works efficiently, quickly and with common sense Organized and Detail Oriented - Enjoys planning and organizing. Can keep both a physical and digital workspace organized and up to date. Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Big egos need not apply. Management experience - Has managed and overseen a team of at least 5-10 people minimum. MUST have a valid NYS Driving License MINIMUM QUALIFICATIONS: Physically Fit - Able to stand for long durations of time (up to 4 hours) and safely push, pull and lift up to 90 pounds frequently without assistance or equipment Reliable - prompt, responsible, safety-oriented, genuine pride & pleasure in work done well Flexible Schedule - willing to work a variety of days/hours (including weekends), under tight deadlines/short notice Valid California Driver’s License - and ability to operate company vehicles including trucks and cargo vans, owning one's own vehicle is preferred Willing to travel Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Big egos need not apply. ADDITIONAL DESIRED QUALIFICATIONS: Mural industry experience - a minimum of 2 years experience in our field Construction Skills - Experience in light carpentry, electric, construction, and use of hand & power tools Technical - Experience with Microsoft Office Suite, Google Suite, emailing capabilities and business systems Ideally can ride an electric bike and is not afraid of heights Rigging/Scaffolding experience/certification a plus Trello or other Project Management Platform knowledge a plus WORK CONDITIONS: (include but not limited to) Required to occasionally work in high, precarious places using scaffolding, ladders, Scissor lifts or boom lifts or chairs. Occasionally works near moving mechanical parts. Occasionally exposed to wet, and or humid conditions, extreme heat, vibration and inclement weather. Noise level in the work environment may be loud. The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. If you can handle all this and more, send your resume and a short cover letter on why we should hire you. Please respond with your resume, a short cover letter, and a link to your portfolio/work if available. TERMS & COMPENSATION: Salary: TBD DOE The position is full-time Flexibility required - This is a demanding position. The schedule may include early mornings, nights, weekends, and occasionally on-call Apply New York, NY

The Beekman < Back GFI Capital Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions Nestled in the heart of New York City’s new hot spot, the Lower Manhattan District, is a new boutique hotel and residential tower, The Beekman , developed by GFI Capital . The unique set of buildings has raised the bar for luxury living. The lower landmark structure holds the hotel and dates back to 1881; it’s one of Manhattan’s first skyscrapers. This nine-story historical site had been nearly abandoned and long forgotten. For its transformation, the hotel was carefully renovated and restored over the course of two years. The interior is beyond impressive, starting from retained historical features to the atrium’s majestic pyramidal skylight. In contrast, connected to the hotel is a modern soaring residential high rise with concrete facades, one which as a blank canvas begged for as much love as the rest of the edifices had been shown. The Overall Murals team’s expertise in large scale paintings led them to spearhead this noteworthy project. Suspended nearly 600 feet in the air, amongst Manhattan’s tallest constructions, on several platforms, the crew took in the view while tattooing a cold grey concrete wall with a special concrete stain, promised to last forever. The result, which was designed by the buildings’ design firm GKV Architects, is a massive, over 150 foot tall optical illusion. The trompe l’oeil’s technical shadows and highlights of white and grey tones on the south wall gives dimension to an otherwise flat facade; mirroring the northern facing wall with its actual columns and cross beams. However, upon comparing the two, it’s hard to tell the difference. Previous Next

JOHNNIE WALKER < Back JAMES JEAN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 1.6M+ The unveiling of the Johnnie Walker Blue Label Lunar New Year mural is a testament to the harmonious union of exquisite whisky craftsmanship and captivating visual artistry. Created by the globally acclaimed Asian-American artist James Jean , this limited edition bottle serves as a toast to good fortune and the Year of the Dragon, boasting a mesmerizing design that elevates it to a true masterpiece. James Jean's fusion of painterly realism and abstraction techniques vividly portrays the noble wood dragon, the Chinese zodiac animal for 2024. Widely considered the most powerful among the zodiac animals, the dragon symbolizes life and creativity and is an auspicious sign for future prosperity. For a brand dedicated to artistry and excellence, it's no surprise that the leading whiskey brand chose Overall Murals (OM) to hand paint a mural showcasing their latest collaboration. The meticulous process was live-streamed on OM's Instagram account , engaging 22.9K followers. The final social video was collaboratively shared on Instagram with the artist James Jean , who has 1.2M followers. Covering 1,260 square feet of the building’s facade, the mural wall became a canvas for Jean's design, capturing the attention of San Francisco’s diverse audience with 1.6M+ impressions from the passersby below. It was perfect timing, coinciding with Chinatown's annual Lunar New Year parade on February 25th, where thousands of people witnessed dragon dancing, martial arts performances, and our colorful mural for Johnnie Walker. The Johnnie Walker Blue Label x James Jean collaboration transcends the boundaries of traditional whisky branding, seamlessly merging the worlds of spirits, art, and culture. This unity between the renowned artist, Overall Murals, and the iconic whisky brand resulted in a final product that delights the taste buds and enriches the visual landscape of a bustling urban environment. Previous Next

SPOTIFY < Back LATINX Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 146K+ This year, Spotify launched Lo Nuestro es Arte, to celebrate Latinx Heritage Month . The campaign’s goal to help reinforce and affirm the culture of Latinx, a nonbinary descriptor, and more specifically the work of these many Latinx creators, was developed through inspiring commissioned work from different genres. In the heart of artsy Bushwick, Brooklyn . The neighborhood is known for its inclusively of all races and an exceptionally high number of Latinx residents, many of whom have been there for generations. Bushwick is an area full of beautiful street art, eclectic bars, and restaurants, and a vast range of cultures happily melded into one interesting neighborhood. The mad-skilled team at Overall Murals was honored to paint a 40’ lifelike portrait (artwork by Luisa Salas) of Latinx performer, Romeo Santos, maker of such hits; Hilito, La Diabla, Yo Tambien, and Eres Mia. Check him out on Spotify, and while there, take a further look at all the amazing Latinx artists. Previous Next

Shopify < Back SUPPORTING INDEPENDENTS Overview Service Outdoor Advertising industry Technology markets San Francisco, New York, Philadelphia Wall(s) 3 Walls impressions 1.7M+ Online retail sales continue to skyrocket, and with the help of Shopify, the e-commerce platform, retailers are being provided with all the tools to simplify the business of running an online marketplace. Shopify helps to streamline payments, shipping, and customer engagement tools for over 1,000,000 online merchants in over 170 countries! Overall Murals took to the busy streets of New York, San Francisco, and Philadelphia to bring the “supporting independents” message alive, with several QR code-enabled hand painted colorful murals, which reached millions! Known for their 24/7 support, during this campaign, one could have shopped for coffee, cosmetics, and climbing shoes, as well as candles, sleep masks, and dog jackets from hip brands Boy Smells, Ettitude, and Canada Pooch – Woof! We were thrilled to paint three stunning murals for the luxury vehicle Porsche in New York, San Francisco, and Porsche’s North American home city of Atlanta. The walls featured an AR component engaging with consumers to take a test drive without actually getting in the driver’s seat. Check out the video of the augmented reality in action! Previous Next

2K Games < Back NBA ALL-STAR Overview Service Outdoor Advertising industry Gaming markets San Francisco Wall(s) 1 Wall impressions 870K+ As the NBA All-Star Game approaches in San Francisco on Sunday, February 16, our team is excited to unveil a mural, designed by Mink Couteaux , a talented illustrator from the Netherlands. Mink’s creative journey began in his father’s studio, where his early years were filled with paint before he honed his artistic skills by sketching NBA players and team logos from his collection of trading cards. His vibrant, energetic design now comes to life on one of our SoMa, SF walls, capturing one of the most iconic moments in All-Star history. The colorful abstract mural celebrates the unforgettable dunk contest from the 2000 NBA All-Star Game , held in San Francisco—an event that left basketball fans in awe, particularly Vince Carter's legendary dunk performance. Carter's incredible dunks that night have become the stuff of legend, and the NBA mural brings that moment to life in a fun and colorful way. The design highlights Carter soaring through the air, defying gravity, with a stunning display of movement and energy. But it doesn’t stop there. In the background, the reaction of basketball giant Shaquille O'Neal, who couldn’t contain his amazement at Carter’s display of athleticism is captured in the mural. https://vimeo.com/1055327822 This mural comes at a perfect time, strategically placed on one of San Francisco's busiest streets. With over 870K+ people passing by the mural leading up to the All-Star Game, it's set to generate excitement and anticipation for the big day. It’s the NBA’s way of paying tribute to a historic moment in NBA history while also amplifying the buzz for the 2025 All-Star festivities. The mural is a vibrant reminder of the power of the human spirit in sports and culture, with bold visual language that captures the energy of this unforgettable dunk contest. We’re proud to be part of the excitement surrounding the NBA All-Star Game in San Francisco, and we can’t wait for fans to experience the mural in person. Let’s get ready for another All-Star moment—this time, on the streets of San Francisco. Previous Next

GOOGLE CLOUD < Back THE NEW WAY TO CLOUD Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5M Businesses can make better decisions by moving their IT infrastructure to the Google Cloud. Those who have already committed to the Cloud or those looking for a new platform are reminded of its benefits with a hand painted Google Cloud mural spanning 1,260 square feet in the heart of San Francisco's Union Square/Financial District. https://www.youtube.com/watch?v=7f8ZJIHuLcc This area is the main artery for major business hubs like Yelp, Twitter, LinkedIn, Salesforce, and Google. During lunch, you’ll see loads of young professionals in their sweater vests holding their $25 salads as they pass this mural on their lunch break before returning to the grind of their offices. In fact, every 4 weeks, this wall catches the eyes of over 1.5M busy bees who’ve chosen to look away from their pricey green salads to admire the large hand painted wallscape. Because this isn’t today’s standard form of advertising, the hand paint process at this scale and expertise deserves all the attention it garners from the hardworking communities that revolve around it. Now doesn’t hand paint sound like a smart decision? Get smart. Choose hand paint… and Google Cloud. Previous Next

Willie's Remedy < Back LIVE LIKE A LEGEND Overview Service Outdoor Advertising, Content Creation industry CPG markets Nashville Wall(s) 1 Wall impressions 54K+ Brief Willie's Remedy teamed up with Overall Murals and Quan Media to do something Nashville's never short on wall space for: a hand painted tribute to Willie Nelson, right in the middle of The Gulch . The idea was simple: if you're going to introduce a brand built on "Live Like a Legend," don't whisper it. Paint it forty feet wide where Broadway tourists and Music Row regulars can't miss it. Build Overall Murals took a blank street-level wall and gave it a reason to exist: Willie's likeness, campaign messaging, and product integration, all rendered in old-school sign-painting technique. 420 square feet and 4 days from bare wall to finished piece, big enough to stop foot traffic, a few blocks from the honky-tonks on Broadway. Reveal Once the brushes were down, Overall Films shot the whole thing (stills and a Bronze Video Package ) from first sketch to final coat. Not just a record of the work, but a stash of content Willie's Remedy can pull from for marketing, sales, and future storytelling. https://vimeo.com/1211806114 Impact A blank wall doesn't stay blank for long in The Gulch. Now it's got Willie Nelson on it. Planted on one of Nashville's busiest tourist corridors, the mural gives fans, tourists, and locals something to stop for, point their phones at, and remember. Just paint, a good wall, and a legend worth putting up in public. Previous Next

Catena Wines < Back 120 YEARS IN LOVE WITH MALBEC Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 900K+ In collaboration with Graf Media and Overall Murals, Catena Wines embarked on a creative endeavor to commemorate its illustrious 122-year history of winemaking prowess. This collaborative effort yielded an intricate and highly detailed illustrative mural designed by Robilant and hand painted by yours truly on a prominent street-level wallscape in the bustling Melrose district of Los Angeles . The mural is a testament to Catena Wines' unwavering dedication to excellence. It showcases its pivotal role in revitalizing the Malbec varietal and uncovering the extraordinary terroirs nestled within the Andean foothills of Mendoza, Argentina. Beyond its aesthetic appeal, the mural embodies innovation by incorporating an interactive element that amplifies its impact on passersby. At the forefront of this mural stands a depiction of a hand grasping a glass of Catena Wines, inviting individuals to partake in an immersive experience to look as though they are enjoying a bottle of Catena Wines Malbec positioned adjacent to the hand. We also painted branded footprints on the sidewalk, strategically guiding individuals to the optimal position for a selfie alongside the mural and the iconic Catena Wines bottle. The interactive component of this mural isn't just about engaging with Catena Wines, it's about fostering a sense of community. The mural transforms from a visual spectacle into a shared space by actively involving the passerby. It's a site that over 900,000+ people visit monthly and can immerse themselves in Catena Wines' rich heritage and craftsmanship. This isn't just about enhancing our brand presence; it's about creating a deeper connection with the audience.. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

Zynga < Back STAR WARS: HUNTERS™ Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 835,000+ https://vimeo.com/966845128 Zynga has launched its latest game, Star Wars : Hunters™, an epic 4v4 arena shooter. In celebration of the release, Zynga commissioned Overall Murals to hand paint a mural on the iconic Melrose wallscape in Los Angeles featuring larger-than-life characters from the game. But Zynga didn’t stop at just a beautiful mural—they wanted to make it unforgettable. Zynga used projection mapping to bring the mural to life at night. Projection mapping is a technology that turns objects into a display surface for video projection, allowing sections of the mural, such as the lightsabers, text, and spaceship, to light up and move within their environment. This combination of traditional art and cutting-edge technology made the mural stand out and received much attention on social media. The mural's unique and interactive nature, resulting from innovative thinking, helped it gain a remarkable number of impressions, showing the power of combining art with technology to engage audiences. The collaboration between Zynga and Overall Murals for the release of Star Wars : Hunters™ showcases the power of innovative marketing strategies. By blending hand-painted art with projection mapping, Zynga created a memorable and engaging experience that resonated with fans and generated significant buzz for the game. This campaign not only brought the world of Star Wars : Hunters™ to life on the streets of Los Angeles but also set a new standard for how traditional and digital art can combine to create impactful marketing experiences, inspiring the gaming industry to push the boundaries of creativity and technology. Star Wars © & ™ 2024 Lucasfilm Ltd. All rights reserved. Previous Next