LAFAYETTE ST. & CANAL ST. M-74 Weekly impressions 58,847 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

Corona < Back FAMILIAR '12 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions Familiar comes in a generous 32 oz. bottle and is the perfect solution to a NYC summer day. We painted these large beers on two street level walls in Brooklyn for Familiar's summer campaign. One of the art pieces can be found in the heart of Williamsburg at North 7th and Bedford; while the most detailed mural is at the edge of Greenpoint, which meets Williamsburg. Due to the silkscreen look through half tone separated colors, the creative was a bit more complicated than usual. However, the hand cramps caused by brushing on the thousands of lines were worth it to give both the desired look and that hand painted touch. The following summer, we painted the beer's on some bigger surfaces but with the same, crazy intricate lines. Previous Next

Suntory < Back -196 LEMON VODKA SELTZER Overview Service Outdoor Advertising, Content Creation industry Alcohol markets Los Angeles Wall(s) 4 Walls impressions 2.4M+ Inspired by Suntory’s #1 best-selling seltzer in Japan, the new -196 Lemon Vodka Seltzer hit the U.S. market with a burst of flavor, and we made sure the launch looked just as refreshing as it tastes. We hand painted four vibrant murals for Suntory’s -196 campaign on the Venice Beach Boardwalk in Los Angeles. The design leaned into the drink’s hero ingredient: bright, juicy lemons. We used bold, high-contrast yellows that popped under the California sun, making the mural just as eye-catching from a distance as it was up close. The Venice location wasn’t just a backdrop; it was the perfect stage. Positioned along one of the busiest attractions in Los Angeles, the mural tapped into a constant flow of locals, beachgoers, and tourists. It served as both a piece of public art and a larger-than-life billboard, introducing the refreshing -196 experience to anyone strolling the boardwalk. With its vibrant colors, beachside setting, and unmistakable branding, the mural brought the taste of summer straight to Venice, one lemon at a time. Previous Next

Converse < Back THE LUNARLON Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, Boston Wall(s) 2 Walls impressions 804K+ Everyone's favorite shoe just got a makeover -- the first one in nearly a century. This past summer, Converse unveiled a new, revamped edition of their classic All-Star Chucks, the Chuck Lunarlon. These new Chucks are equipped with sleek Nike insoles for a more comfortable wear and target a newer audience with their trendy minimalist design. Overall Murals took to the streets of Boston and the boardwalk of Venice Beach to assist in the grand reveal. Consisting of one black high top against a similarly dark background, the piece pops with the signature yellow neon lettering. The dark on dark imagery calls more attention to the intricate detailing that makes up the various textures of the iconic, Converse sneaker. The threads of the laces stand out with precise gradated striations. The Lunarlon is available in various primary colors, but any passerby of these murals may be more compelled to cop the originals. Previous Next

Boston Greenway < Back JEFFREY GIBSON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions 7.8MM Overall Murals is proud to participate in a project that celebrates both community and the artistry of murals. We have had the honor of contributing to high-profile installations in the past, including work on the Boston Greenway , and we are thrilled once again to bring art to life meaningfully. Our team is dedicated to closely collaborating with artists to ensure that every detail of the design is faithfully recreated. We take great pride in ensuring that the colors match the artist's vision and that the artwork is executed precisely, honoring the artist's intent and unique perspective. Overall Murals partnered with The Greenway Conservancy to showcase a mural by Indigenous-American multidisciplinary artist Jeffrey Gibson for this special project. This installation marks the 10th mural in the Conservancy’s series and the first by an Indigenous artist. The mural, titled "Your Spirit Whispering in My Ear," was unveiled on September 19 during a celebration that included performance, art-making, and music. Gibson’s mural embodies ten powerful elements that honor the strength, courage, and faith of Indigenous, Native, and other marginalized communities who continue to overcome systemic barriers. The work incorporates imagery from Gibson’s personal collection, including pins that symbolize social and political movements advocating for bodily autonomy, feminism, peace, freedom, and environmentalism. As part of this powerful narrative, two beaded masks from Gibson’s past installations, "They Play Endlessly" (2021) and "IN TIME YOU’LL BE FINE" (2021), were hand painted onto the wall. These symbols and imagery of burning sage and a beaded snake contribute to a tapestry that honors the interconnectedness of people, art, and history. It is an honor for Overall Murals to recreate works of art for artists like Jeffrey Gibson, whose work fuses personal and cultural narratives in such a dynamic way. We are excited to be part of this public art initiative and contribute to a project that will inspire community conversation, reflection, and pride. Previous Next

Prada < Back ACTS LIKE PRADA Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 wall impressions 750K+ The Prada Spring/Summer 2025 campaign, titled " Acts Like Prada , " explored themes of identity and multiplicity, reflecting the many dimensions of women and Prada’s ever-evolving aesthetic. At the heart of the campaign was actress Carey Mulligan, photographed by Steven Meisel under Ferdinando Verderi's creative direction. Mulligan appeared in a series of striking portraits depicting a different persona—never the same and never quite herself. To extend the campaign’s narrative, author Ottessa Moshfegh created "Ten Protagonists," a collection of short stories inspired by Mulligan’s characters. Each story was named after one of these imagined personas and published in a limited-edition Prada book, illustrated with Meisel’s campaign images. Overall Murals was commissioned to bring this layered concept to life with a hand painted mural on our prominent Soho wall. The centerpiece featured Mulligan as Victoria/Veronica, one of Moshfegh’s fictional protagonists. Capturing this character's duality required exceptional precision. Our painters carefully rendered Mulligan’s complex expression, the texture and movement of Prada’s jacket and bag, and Meisel’s distinctive lighting and composition. The result was a striking mural that drew over 750K+ viewers and became a standout visual in Soho’s bustling streets. Previous Next

The Refinery Hotel < Back GRAND OPENING Overview Service Commercial Signage industry Hospitality markets New York Wall(s) 1 Wall impressions The Refinery Hotel debuted in 2013 and is centrally located in Midtown Manhattan, nestled between Herald Square and Bryant Park. We helped the hotel announce its arrival with a handsome, classic black and white sign. Once we properly prepped the brick wall, the mural was completed within 4 days, just before the Macy's Thanksgiving Parade was set to march down the Avenue of Americas and right past it. Previous Next

Ray Ban < Back SUMMER 2017 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 4 Walls impressions 1.1M+ Iconic eyewear, Ray-Ban part of Luxottica, is known for their rich photographic advertising campaigns and their latest summer campaign, celebrating their 80th anniversary, was no different. The OM crew hand painted the popular classic sunnies' creative across walls in SoHo and Brooklyn. A Ray-Ban wearer is unique and doesn't look back in the past. These trendy New York neighborhoods were ideal settings for the campaign's intent of promoting what the brand represents: individualism and authenticity, whilst rallying peopl to free themselves from society's pressures and norms. The bright neon colors within the original images, taken by well known photographer Steven Klein, bounced off the glossy painted brick and stucco surfaces. Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. ! Previous Next

Google Shopping < Back Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles Wall(s) 1 Wall impressions 3.2M+ Google Shopping sought the expertise of the award-winning OM Art Studio to partner with a local Los Angeles artist to design the mural as an extension of Venice, and support several local small all-female, black, or LGBTQ participating businesses by showcasing a variety of their products. LA-based illustrator and muralist Crisselle Mendiola designed this fun and colorful mural by incorporating small local businesses Phew! Beauty, Noto Botanics, Boy Smells, Bloom & Plume, Chado Tea, House of Aama, and Lanston, products throughout the design. Criselle brought the concept to life by turning the Venice Beach environment into a colorful mural illustration featuring familiar Venice Beach characters – From surfers, bodybuilders, and rollerbladers that encapsulated the vibe of the neighborhood while showcasing each product. Whether it’s a local passerby walking with his boom box toating a Bloom & Plume bag or a surfer swerving around a bottle of Noto Botanics Face Serum, each individual product is strategically placed into the design as a prop, all ready to be shopped straight from the mural! How does the onlooker know to scan the mural, you ask? Each individual product features a google tag prompting passersby to scan the product in the mural using Google Lens – a technology that allows users to point their phone to the mural and buy the product directly from the site. The result is an interactive mural that encapsulates the neighborhood in which it resides encouraging locals and tourists alike to shop small while sharing their gift wishlist with friends and family. Previous Next

Valentino < Back ROMA GREEN STRAVAGANZA Overview Service Outdoor Advertising industry Beauty markets New York Wall(s) 1 Wall impressions 1.29M + Meet Anwar Hadid and Adut Akech Bior, the dynamic duo for Valentino's captivating Born in Roma Green Stravaganza perfume. Bringing this olfactory adventure to life, the pair stars in a worldwide advertising campaign and a mesmerizing video . It unfolds with them awakening in a luxurious Roman castle, dressed in opulent green-toned outfits and spritzing themselves with the Born in Roma Green Stravaganza fragrance. The cinematic experience peaks with a thrilling dash down Rome's iconic Spanish Steps, capturing a life lived freely and boldly. Taking the campaign to the streets, Overall Murals brings the essence of the scent to life. Our team meticulously hand painted a captivating scene featuring Anwar Hadid and Adut Akech Bior alongside the infamous perfume bottle inspired by the eternal city. Paying homage to the iconic Valentino Rockstud, the bottles boast an edgy pyramidal design inspired by Roman architecture, displayed on our expansive Soho wallscape , which covers an impressive 1,134 square feet. Employing precision and skill, two of our highly talented pictorial painters elevated themselves on a boom lift, methodically hand painting each larger-than-life face separately. Facing the elements head-on, our dedicated team persevered through rain and wind, ensuring the mural was finished on schedule. The process unfolded like a live performance for the city, as over 1.29M + passersby witnessed the birth of this vibrant masterpiece from inception to completion. This fragrance duo, suitable for him, her, and them, encapsulates the spirit of Rome, seamlessly blending the past and present. The artwork adds a touch of Roman elegance to the city's heart, transforming the streets of Soho into an immersive canvas celebrating L'Oréal Valentino's Born in Roma Green Stravaganza . Previous Next