Sony Pictures < Back BOOK OF CLARENCE Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets Los Angeles, Philadelphia, Atlanta Wall(s) 3 Walls impressions 445K Sony Pictures prepared for the release of its upcoming film, "The Book of Clarence," directed by Jeymes Samuel, with captivating pre-launch promotional murals to generate buzz and anticipation for the film's premiere. Sony Pictures worked with Overall Murals (OM) to create a visually striking design that would resonate with diverse communities nationwide. Overall Murals Art Studio spearheaded the development of a design that would be utilized on Sony Picture’s multi-wall mural campaign. We first sourced an artist capable of taking the film's key art and implementing their creative techniques and unique aesthetics to create compelling mural art. Enter Erica Chisolm, an Atlanta-based mixed-media painter and muralist. Erica, renowned for her art activism and diverse artistic techniques, was chosen to infuse the film's themes into her artwork. Having prior experience with Erica on the Marker’s Mark, ‘Celebrating the Remarkable’ campaign, we were confident she’d be a reliable fit. Drawing from the movie's trailer and Last Supper key art, Erica incorporated handmade textures, multicolored faces depicting growth complexities, and character-inspired gold jewelry. Bringing the final vision to life, Overall Murals hand painted the artwork in prominent locations in Buckhead, Atlanta , Venice Beach , Los Angeles , and Germantown, Pennsylvania . The murals serve as promotional landmarks, garnering 445K monthly impressions, to announce the movie's premiere date. To amplify the campaign's impact, OM’s content creation team documented the painting process and interviewed Erica to provide insight into her artistic journey, while also capturing her alongside the completed mural. The video was posted on Book of Clarence’s , Sony Pictures ' , and Erica’s Instagram, where it was shared with their 4.6M combined followers. https://vimeo.com/902383997 The collaboration between Overall Murals, Erica Chisolm, and Sony Pictures epitomized a seamless alignment of artistic vision and brand promotion. The mural campaign amplified excitement and energy surrounding "The Book of Clarence," providing Sony Pictures with captivating content to share with its extensive audience. Overall Murals' commitment to realizing client objectives through artist collaborations helped magnify Sony Pictures' vision for the campaign and made for undeniably successful murals. The original design and strategic content capture enabled Sony Pictures to build a compelling pre-release narrative, contributing significantly to the film's release's overall anticipation. Previous Next

NY Lottery < Back TRIPLE RED 777 Overview Service Outdoor Advertising, Overall Creative industry Gambling markets New York Wall(s) 2 Walls impressions 1.7M+ NY Lottery wanted to build excitement around their latest Scratch-off game, Triple Red 777 with a mural that captured the moment of anticipation right before someone plays the game and the winning sensation that could follow. OM Art Studio worked alongside NYC based artist, Nick Anglin to design the murals using his signature electric, pop style to translate the Spark a Win messaging to encourage New Yorkers, ages 18 and up to purchase the scratch-off ticket. https://www.youtube.com/watch?v=tyUmPXBcv0s The mural reflected the hot winnings with the slogan, Spark a Win, with people overtly dancing around the winning triples 7's in a firey background to translate the spark that comes with the possibility of red-hot wins. The murals were hand painted in Red Hook and SoHo, New York, bringing the heat to 1,616,192 passersby who witnessed the mural painting process and the final product displayed in all its hand painted glory. Previous Next

Michelob Ultra < Back NYC MARATHON Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 785K+ For the second year in a row, Michelob Ultra's Team Ultra returned to the 2019 TCS NYC Marathon as a sponsor for 95 lucky runners once again in honor of the 95-calorie Superior Light Beer which went on full display on our Bed-Stuy wall. The hand-painted ad is similar to that of 2018, this time included a beautiful photorealistic backdrop of the Brooklyn Bridge, giving the 50,000 runners a heads up that they made it to the last stretch with only 16.7 miles to go. What better way to celebrate finishing the biggest marathon in the world than with this refreshing brew? Previous Next

Starz < Back HIGHTOWN Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 975K+ For the past 25 years, the STARZ network has continued to deliver premium entertainment and some of the hottest, most binge-worthy, first-run original television series. The latest series, set to release on May 17th, is the American crime drama, Hightown. To promote Hightown, Overall Murals was put to the task of painting a larger-than-life mural that reflects the gruesome opioid epidemic in which the show is set. Towering above the Hollywood Walk of Fame, the 1,800 sq. ft. mural features bold imagery and suggests a dark and perilous story. The craftsmanship of the mural itself displays a mastery of photorealistic and color-blending painting techniques to make this work a one-of-a-kind masterpiece. Previous Next

Mountain Dew < Back The Dew Tour Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 393K+ The Dew Tour is an extreme sports event set during the pique of summer, packed to the gills with new, unencumbered athletic talent. Celebrating its Anniversary this past September amid the two-day Toyota Championship - Dew Tour Toyota Championship The Dew Tour took to the streets of Brooklyn, New York for the first time ever. The street-style BMX/Skate competition heated up outside the popular House of Vans venue, complementing the urban backdrop of Greenpoint. Mountain Dew Tour enlisted Overall Murals to further enhance the scene. Eager competitors and steady spectators crowded along Franklin Street, in front of our hand-painted piece. The accomplished artists were able to successfully enlarge the Mountain Dew Tour's campaign ad, entirely out of quality oil paint mediums. Distinct gradation and subtle highlights were executed using a crosshatching technique. Mountain Dew's trademark yellow-green hue pops against the soft black and grays. The OM team managed to capture the vibrancy and vigor of 25-year-old professional skateboarder, Sean Malto who set the foundation for his budding career at the tender age of 10. Our composition added to the energy and becomes a part of the intensity, which is what this competition is all about. Previous Next

Stella Artois < Back Host Beautifully Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions N/A For Stella Artois’ latest campaign, “Host Beautifully,” the brand leans into its refined European elegance, offering modern hosts a fresh take on food, entertainment, and style. Painted high above the energy of Midtown Manhattan , our mural captures the brand’s sophisticated flair while embodying the playful confidence that Stella Artois is known for. This hand painted mural features the brand’s iconic chalice, gleaming with promise and perfectly chilled against the summer sky. The mural’s cheeky message, “Wine is so cliché” , challenges traditional hosting norms, encouraging passersby to embrace the unexpected and elevate their gatherings with Stella. Our team of Walldogs carefully translated the campaign’s crisp visuals into a bold statement for busy New Yorkers and curious tourists alike. As yellow cabs, sightseeing buses, and daily commuters rush past, the mural stands as an inviting reminder: hosting beautifully isn’t about following rules—it’s about delighting guests with unforgettable experiences. Previous Next

Hendrick's Gin < Back WINTER Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Fancy a drink? Revered for its unique flavor, Hendrick's distilled gin has managed to make quite the name for itself. Concocted by the Grant family in 1999, Hendrick's Gin is identified by its unprecedented rose and cucumber notes and apothecary-styled bottle. Gin is not too popular in the markets in comparison to vodka or rum, as its distinct taste, incorporated with juniper berries, doesn't resonate with every palate. However, Hendrick's artistic and original approach has aided in engaging a new demographic intrigued by the bizarre. Noted not only for its premium liquor but its offbeat style of advertisements. The creative designs warrant a feeling of eccentricity. Images of a rather magical, antiquated world composed of obscure colors and various hatching techniques pique your curiosity and lure you in. Amid the final months of 2014, Overall Murals was approached to replicate Hendrick's campaign out of oil paint. Set on the busy corner of Bedford and Manhattan Avenue, near the end of summer, the team managed to erect a painting consisting of sharp colors and definitive line shading. Our talented painters also worked through the brisk November weather to produce a second intricate piece stationed on Kent Ave. along the waterfront. These impressive pieces first garnered attention from inquisitive locals for their detail, whimsical scenes and artistic sensibility but perhaps they also incited enough of the passersby interest to find out more about the curious concoction. Check out the artists in action on Kent Ave. and North 14th St. at the perimeters of Williamsburg and Greenpoint, Brooklyn, in the below short stop motion video. Previous Next

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

AMAZON MUSIC < Back LOLO ZOUAI Overview Service Outdoor Advertising, Content Creation industry Music markets New York Wall(s) 1 Wall impressions 42K+ What's futuristic, contemporary, and has our painters saying "Are we done yet!?"... Our latest mural for Amazon Music for breakthrough artist Lolo Zouaï. It took 4 painters each day of production to painstakingly paint the intricate details of this futuristic artwork on the William Vale Hotel in Williamsburg, Brooklyn . The result? An out-of-this-world cyber reality only achieved by our paint crew's attention to detail and hand paint techniques. The process of making this masterpiece involved layering various patterns, which required much patience because as soon as one detailed area was completed another color and pattern had to be painted on top of it (woosah!). This year, the Overall Murals crew has already painted 10 murals for Amazon Music's latest campaign featuring Breakthrough Artists from worldwide. Each artwork was created by talented digital designers such as Eva Cremers , Rosanna Webster , Genie Espinosa , James Dawe , Jelly , and more, who used the best software and technologies to design the artwork on their computers. From their screens to our paintbrushes, our crew translated it into a hand painted art piece. The artworks have been amazing to hand paint as they are playful, vibrant and a happy mix of both photorealistic and illustrative. Passersby and neighborhood locals are excited to see the monthly adaptations announcing the next new artist. In fact, Amazon's Brooklyn HQ is around the corner, which makes it extra fun to be able to see a client's reaction in person!So, if your playlists are getting boring and you're looking for some new sounds we highly recommend stopping by our mural to see who our team reveals in November. And for more creative ideas for your next campaign, check out our article on how advertisers have complimented our walls with great artwork that stands out! Previous Next

AESOP < Back HAND BALM Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 3 Walls impressions 2M+ Brief Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically. Build Overall Production executed three hand painted murals across key shopping destinations: Williamsburg , Brooklyn ; SoHo, New York ; and Abbot Kinney, Los Angeles . The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals. Reveal As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically. Impact Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities. Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. Previous Next

HBO MAX < Back U.S. AGAINST THE WORLD Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 869K+ BRIEF To promote HBO Max's U.S. Against the World documentary series ahead of the FIFA World Cup, Overall Murals hand-painted a large-scale mural in Los Angeles' iconic Melrose district . Featuring several of the U.S. Men's National Team's biggest stars, the installation brought the energy, ambition, and national pride captured in the series directly to the streets, generating excitement for both the documentary premiere and the road to the World Cup . BUILD Our artists transformed a prominent Melrose corner into a hand-painted tribute to the USMNT, using a bold red, white, and blue composition that celebrated the team's journey toward soccer's biggest stage. Positioned within one of Los Angeles' most culturally influential neighborhoods, the mural connected HBO Max's storytelling with a passionate community of sports fans and pedestrians. REVEAL Our artists hand painted a dynamic portrait mural featuring several of the team's biggest stars in a bold red, white, and blue palette. Positioned in one of Los Angeles' most visible cultural corridors, the installation connected HBO Max's storytelling with the energy of World Cup anticipation. IMPACT Over its five-week run, the mural generated 869,050 impressions, delivering sustained visibility for HBO Max while capturing the growing excitement surrounding the U.S. Men's National Team and the upcoming World Cup. Previous Next