ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next

FORD < Back BUILT FOR AMERICA Overview Service Outdoor Advertising, Content Creation industry Automotive markets Los Angeles, San Francisco, New York, Chicago, Atlanta Wall(s) 7 Walls impressions 4M+ B uilt Ford Proud highlights the brand’s passion, innovation, and commitment for over a century. Despite 2020 being a challenging year for everyone, the brand has taken a stand to salute the resilience of U.S. workers’ strength and flexibility while inspiring and invoking a sense of optimism as America gets back to work during the pandemic. "Ford chooses to invest more in America than any other automaker in part because of its rich history here. There are a lot of parallels between how the company and the country face and ultimately overcome challenges, Ford president, Americas, and International Markets Group. It’s not easy, and it’s not always comfortable, but we don’t back down. We will work hard to come back – aiming to be even stronger than before." To showcase the bond between the brand and communities across the nation, we took to the streets to beautifully hand paint the quality, performance, and dedication Ford delivers. Across this massive land, from coast to coast, and in between, the seven murals can be found in Atlanta, Chicago, Los Angeles, New York, and San Francisco to create these jaw-dropping impactful artworks The brand is consistently reinforcing its ambition to be the leader of smart vehicles. In May 2020, after time spent making essential PPE necessities, Ford reopened its plants to produce vehicles. Then in September of this year, Ford broke ground on a brand new production facility called the Rouge Electric Vehicle Center, where the all-electric F-150 will be built. Via this multi-wall, multi-city, and multi-creative “ Built for America ” campaign, Overall Murals helped further Ford’s values, a celebration of diversity, environmental progress, and its longstanding tradition of producing American-made vehicles for hard-working customers. The variety of stunning visuals found in the murals emphasized the dedication and passion of first responders, the importance of reduced gas emission vehicles, and the features of the colorful new, all-electric Ford Mustang Mach-E GT. Who else wants to go 0-60 in under 4 seconds, while saving the environment? Previous Next

GROUNDSWELL < Back 11 HOWARD HOTEL Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions In the dead of winter the Overall Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho, Manhattan. In collaboration with artist, Jeff Koons and community arts organization, Groundswell. Overall hand painted the side of the swanky new destination. The artwork brings awareness to Groundswell’s belief that the collaboration between personal expression and activism within a community produces unique and powerful outcomes. The bold blue, white and black mural is focused on the unique and thriving culture of Soho. The music, food, and fashion as well as the industries that formerly existed within the neighborhood are all present in the artwork. The main artwork’s lead designer, Misha Tyutyunik, said in a press statement, " It evokes the commercial refinement of present-day SoHo, but also alludes to its spirit of surprise and discovery, encouraging pedestrians to stroll and wander through the winding side streets to window shop, to find new wonders or uncover relics of bygone days.” Previous Next

LE LABO < Back NASHVILLE Overview Service Commercial Signage industry Beauty markets Nashville Wall(s) 1 Wall impressions N/A We partnered with Le Labo to celebrate the opening of their new Nashville store with a hand painted mural that reflects the brand’s identity and craftsmanship . The mural, painted high on the corner of their restored white-brick building, features a close-up image of hands holding a bottle of Santal 33. Paired with Le Labo’s minimalist typography and a muted color palette, it complements the neutral tones of the building and mirrors the brand’s understated aesthetic. Our team carefully adapted the creatives to the wall’s natural texture. Just below, we hand painted Le Labo’s iconic wordmark on the black brick façade, along with the understated "Manufacturers of Fine Perfumery" tagline above the entryway. These added details bring a quiet cohesion to the storefront and reinforce the brand’s analog spirit through every brushstroke. At Overall Murals, we help brands translate their stories into large-scale visuals. For Le Labo, this mural is both a landmark and a subtle reflection of their ethos. Previous Next

Sony Pictures < Back SUPERFLY Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Entertainment markets New York, Atlanta Wall(s) 5 Walls impressions 1.5M+ SONY Pictures brought Superfly , the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. SONY Pictures brought Superfly, the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. The new cinematic version is set in modern-day Atlanta, the city that artists Dubelyoo, Awe2, and Mister Totem call home. Dubelyoo’s design captures the essence of Atlanta, the skyline, and graffiti style ground the viewer in the city immediately. Totem’s design highlights the street aspects of Superfly, images of money, cars, weapons, and women are set in the foreground of this mural, contrasted with the sparsity of the background the viewer can feel the gravity of Superfly, not just the glamour. In association with an esteemed OM partner, Klughaus, the talented Awe2 created our third Atlanta mural. In this mural the main characters of Superfly light up the night sky, this etherial design includes mid-century Pointillism details which further lend an unmistakable dazzle to this mural. Also brought to us by Klughaus and also prior OM collaborator, MAST designed a Superfly wall that can be found in Harlem. The artist’s comic style of bold graphics fits in perfectly with the neighborhood of the original 1970’s film. These artists know what it means to Redefine the Hustle. Previous Next

e.l.f. < Back SUNTOUCHABLE SPF 30 Overview Service Outdoor Advertising industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 1M+ Many of us may forget to apply sunscreen, but after seeing these two hand painted murals, you'll never not want to apply, especially using the new e.l.f. Suntouchable SPF 30. Two murals were selected in high-traffic summertime hotspots; Venice Beach in Los Angeles and Domino Park in Brooklyn . Our expert paint crew took to the sand and streets to create these visually stunning bright murals. e.l.f.’s latest skincare product, Suntouchable, works as both a blurring primer and a sunscreen, promising long-lasting makeup wear and giving the skin a radiant glow, as seen on the highly visible faces painted on the walls. With over one million impressions, everyone will be reaching for their e.l.f sunscreen to reapply! Previous Next

Stella Artois < Back Host Beautifully Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions N/A For Stella Artois’ latest campaign, “Host Beautifully,” the brand leans into its refined European elegance, offering modern hosts a fresh take on food, entertainment, and style. Painted high above the energy of Midtown Manhattan , our mural captures the brand’s sophisticated flair while embodying the playful confidence that Stella Artois is known for. This hand painted mural features the brand’s iconic chalice, gleaming with promise and perfectly chilled against the summer sky. The mural’s cheeky message, “Wine is so cliché” , challenges traditional hosting norms, encouraging passersby to embrace the unexpected and elevate their gatherings with Stella. Our team of Walldogs carefully translated the campaign’s crisp visuals into a bold statement for busy New Yorkers and curious tourists alike. As yellow cabs, sightseeing buses, and daily commuters rush past, the mural stands as an inviting reminder: hosting beautifully isn’t about following rules—it’s about delighting guests with unforgettable experiences. Previous Next

Crown Royal < Back APPLE Overview Service Outdoor Advertising industry Alcohol markets Atlanta Wall(s) 1 Wall impressions 150K+ Crown Royal Canadian Whisky, originally created for England’s King and Queen in 1939, launched its Regal Apple variant in 2014, blended and infused with real gala apples to perfect its rich, crisp, and smooth flavor. Now in 2020, the brand wanted to give back to culture with this campaign – with no tagline, no headline, no typical “look, here’s a bottle of our booze brand”. Little Five Points, a vibrant artsy community in Atlanta was the perfect spot to create this bold neon three-panel visual art mural. Overall Murals majestically hand painted each unique “one-of-a-kind” panel, each designed by up-and-coming local artists. Previous Next

W. BROADWAY b/w HOUSTON & PRINCE ST. M-68 Weekly impressions 98,292 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Shopify < Back SUPPORTING INDEPENDENTS Overview Service Outdoor Advertising industry Technology markets San Francisco, New York, Philadelphia Wall(s) 3 Walls impressions 1.7M+ Online retail sales continue to skyrocket, and with the help of Shopify, the e-commerce platform, retailers are being provided with all the tools to simplify the business of running an online marketplace. Shopify helps to streamline payments, shipping, and customer engagement tools for over 1,000,000 online merchants in over 170 countries! Overall Murals took to the busy streets of New York, San Francisco, and Philadelphia to bring the “supporting independents” message alive, with several QR code-enabled hand painted colorful murals, which reached millions! Known for their 24/7 support, during this campaign, one could have shopped for coffee, cosmetics, and climbing shoes, as well as candles, sleep masks, and dog jackets from hip brands Boy Smells, Ettitude, and Canada Pooch – Woof! We were thrilled to paint three stunning murals for the luxury vehicle Porsche in New York, San Francisco, and Porsche’s North American home city of Atlanta. The walls featured an AR component engaging with consumers to take a test drive without actually getting in the driver’s seat. Check out the video of the augmented reality in action! Previous Next

Amazon < Back TRANSPARENT Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The critically acclaimed, Amazon Original show, Transparent is back with a new season and new secrets. Created by Jill Soloway best known for the series Six Feet Under the show has received a vast amount of praise for the role of Jeffrey Tambor as a transgendered individual. The cast also stars Judith Light, Amy Landecker, Jay Duplass, and Gaby Hoffman and explores the family's different directions in life. This summer, Overall Murals hand painted a mural, in the heart of Venice Beach, California to bring hype to Season 3. The artwork is based off of& Transparent's Here I Am movement and portrait of the cast created by artist, Gill Button . OM also painted the empty frames, blank canvases to later be filled in. Amazon reached out to various artists via Instagram to paint the smaller murals surrounding the central image. These were portraits meant to portray the #HereIAm campaign and embrace the beauty of individuality The social media takeover aimed to empower everyday people to share their transformations and progress, connect within the community and express themselves; this is in line with one of the central themes of the show. Previous Next

Nike < Back So Win. Overview Service Outdoor Advertising industry Fashion & Apparel markets Los Angeles, New York Wall(s) 2 Walls impressions 2.7M+ Nike's latest "So Win." campaign is a powerful brand anthem celebrating resilience, excellence, and the relentless spirit of female athletes. Featuring iconic talents such as Jordan Chiles, Nicole Graham, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, Juju Watkins, Alexia Putellas, and A'ja Wilson, the campaign amplifies the message of blocking out the noise and letting their hard work speak for itself. Our hand painted murals in Williamsburg, Brooklyn , and WeHo / Fairfax, Los Angeles , brought this vision to life, leaving an indelible mark on both coasts with over 2.7M+ impressions. The two murals shared a unified goal: to make the "So Win." message impossible to miss. In Los Angeles, we hand painted a massive mural wrapping three walls that showcased each athlete in a dynamic, larger-than-life portrayal. Drivers and pedestrians passing the mural could experience it at 180 degrees, ensuring maximum visibility of each hand painted pictorial captured precisely to the athlete's likeness and spirit. Our Brooklyn mural lined the sidewalk on the East Coast, offering an intimate, street-level experience. Each athlete was painted along the sidewalk, guiding pedestrians through a vibrant and motivational journey. Both murals were hard to miss. The accurate depictions of the athletes and bold "So Win" campaign elements created a striking visual narrative. The blend of dynamic movement, powerful expressions, and iconic Nike messaging reinforced the brand's dedication to celebrating female athletes who win, lead, and dominate despite constantly being told how they should act, what they can't do, and who they can't be. Our collaboration with Nike on the "So Win." campaign demonstrates the power of hand paint as a medium for impactful storytelling. Translating Nike's brand anthem into a large-scale, visually compelling mural helped amplify a message of strength, ambition, and triumph. The project not only celebrated the achievements of these winning athletes but also left a lasting, inspirational mark coast to coast. Previous Next