Amazon < Back TRANSPARENT Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The critically acclaimed, Amazon Original show, Transparent is back with a new season and new secrets. Created by Jill Soloway best known for the series Six Feet Under the show has received a vast amount of praise for the role of Jeffrey Tambor as a transgendered individual. The cast also stars Judith Light, Amy Landecker, Jay Duplass, and Gaby Hoffman and explores the family's different directions in life. This summer, Overall Murals hand painted a mural, in the heart of Venice Beach, California to bring hype to Season 3. The artwork is based off of& Transparent's Here I Am movement and portrait of the cast created by artist, Gill Button . OM also painted the empty frames, blank canvases to later be filled in. Amazon reached out to various artists via Instagram to paint the smaller murals surrounding the central image. These were portraits meant to portray the #HereIAm campaign and embrace the beauty of individuality The social media takeover aimed to empower everyday people to share their transformations and progress, connect within the community and express themselves; this is in line with one of the central themes of the show. Previous Next

Nike < Back So Win. Overview Service Outdoor Advertising industry Fashion & Apparel markets Los Angeles, New York Wall(s) 2 Walls impressions 2.7M+ Nike's latest "So Win." campaign is a powerful brand anthem celebrating resilience, excellence, and the relentless spirit of female athletes. Featuring iconic talents such as Jordan Chiles, Nicole Graham, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, Juju Watkins, Alexia Putellas, and A'ja Wilson, the campaign amplifies the message of blocking out the noise and letting their hard work speak for itself. Our hand painted murals in Williamsburg, Brooklyn , and WeHo / Fairfax, Los Angeles , brought this vision to life, leaving an indelible mark on both coasts with over 2.7M+ impressions. The two murals shared a unified goal: to make the "So Win." message impossible to miss. In Los Angeles, we hand painted a massive mural wrapping three walls that showcased each athlete in a dynamic, larger-than-life portrayal. Drivers and pedestrians passing the mural could experience it at 180 degrees, ensuring maximum visibility of each hand painted pictorial captured precisely to the athlete's likeness and spirit. Our Brooklyn mural lined the sidewalk on the East Coast, offering an intimate, street-level experience. Each athlete was painted along the sidewalk, guiding pedestrians through a vibrant and motivational journey. Both murals were hard to miss. The accurate depictions of the athletes and bold "So Win" campaign elements created a striking visual narrative. The blend of dynamic movement, powerful expressions, and iconic Nike messaging reinforced the brand's dedication to celebrating female athletes who win, lead, and dominate despite constantly being told how they should act, what they can't do, and who they can't be. Our collaboration with Nike on the "So Win." campaign demonstrates the power of hand paint as a medium for impactful storytelling. Translating Nike's brand anthem into a large-scale, visually compelling mural helped amplify a message of strength, ambition, and triumph. The project not only celebrated the achievements of these winning athletes but also left a lasting, inspirational mark coast to coast. Previous Next

The Bozzuto Group < Back BROOKLAND Overview Service Commercial Signage industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next

PEACOCK < Back FIGHT NIGHT Overview Service Outdoor Advertising industry Entertainment markets Atlanta Wall(s) 3 Walls impressions 430K+ In the world of heist dramas, it’s all about the knockout cast and a plot that packs a punch. Peacock’s new series, " Fight Night: The Million Dollar Heist ," delivers on both counts, starring heavyweights like Kevin Hart, Samuel L. Jackson, and Taraji P. Henson. To celebrate its premiere, we partnered with the client t o transform three iconic Atlanta locations into vibrant, hand painted murals—perfect for that Instagram-worthy selfie. Set in 1970s Atlanta, the series throws viewers into the high-stakes aftermath of a daring heist executed on the very night of Muhammad Ali's historic comeback fight. With its distinctive blend of grit and glamor, hustle and heart, the city itself becomes a character in its own right, echoing the show's themes of ambition, resilience, and the pursuit of the big score. This unique energy makes Atlanta the perfect location for these captivating murals, bringing the show's world to life on the streets where its story unfolds. From the lively heart of Downtown to the bustling Beltline, and the artistic enclave of Poncey-Highland, each location offers a unique energy. The murals quickly became a point of interest, drawing in curious onlookers and adding a touch of artistic flair to each neighborhood. Peacock tapped into local artists to design the murals, as we brought them to hand paint life. The bold graphic style in Downtown mirrors the show's high-octane action, while the neon-infused mural on the Beltline reflects the hustle of its characters. In Poncey-Highland, a dreamy skyline evokes the allure of the heist. These murals celebrate Atlanta’s spirit and draw you into the thrilling world of "Fight Night: The Million Dollar Heist." Now streaming, this series invites you to step into the ring and witness the knockout combination of art and heist! Previous Next

Red Bull < Back MUSIC ACADEMY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 399K+ Red Bull Music Academy (RBMA) is a five-week series of workshops and concerts, held in a different international city each year. Due to the overwhelming response to RBMA 2013, held in NYC, RBMA will be returning to NYC annually for a festival programmed to run the entire month of May. The NYC 2014 lineup included a special two-night tribute to William Onyeabor, the mysterious and reclusive Nigerian synth-funk pioneer. ATOMIC BOMB! The Music of William Onyeabor featured musical direction by Ahmed Gallab (Sinkane), and performances by David Byrne, Money Mark (Beastie Boys), Pat Mahoney (LCD Soundsystem), Alexis Taylor (Hot Chip), Luke Jenner (the Rapture), Devonté Hynes (Blood Orange), the Lijadu Sisters, and Joshua Redman.Philadelphia-based, Nigerian-American artist Odili Donald Odita created the artwork for this star-studded weekend event. His vibrant, colorful design was paired with RBMA's signature black-and-white text on one of the busiest intersections in Williamsburg, Brooklyn--just down the street from the world-famous Knitting Factory music venue. Previous Next

Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

ORGANIC VALLEY < Back PROTECTING YOUR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta, Boston, Nashville Wall(s) 3 Walls impressions 1.1M+ When Organic Valley approached us to bring their award-winning " Protecting Where Your Food Comes From " campaign to outdoor advertising, their mission of supporting family farms drew us in. As a family-owned business ourselves, we were immediately on board with their message. We were excited when Organic Valley came to us with the vision of incorporating some 3D elements. Initially, they considered physical objects to make their campaign truly immersive and unforgettable. But we saw a chance to do something even more innovative. That's where we came up with the idea of using anamorphic art. It's a technique that creates the illusion that objects are popping out from the wall while actually being 2D (and fun fact: we won an award for our anamorphic work for Paul Smith!). This project was a fun challenge, requiring us to blend the painted elements with the existing building facades meticulously. We had to carefully match the colors of the surrounding brickwork to create the illusion of butterflies flying out from the artwork. To ensure these murals were seen by people who would appreciate them, we picked three fantastic neighborhoods that share Organic Valley's values: Poncey-Highland in Atlanta (Unit A-12), Allston/Brighton in Boston (Unit BOS-05), and East Nashville in Nashville (Unit NA-02). These are places where the demographic cares about going organic and supporting businesses doing good things for the planet. Hand painting these murals was essential. It allowed us to perfectly capture the nuances of the brickwork and achieve the seamless integration needed for the anamorphic illusion. We're so proud of how these murals turned out and how we added a new dimension (literally!) to Organic Valley's campaign. And to give you a glimpse behind the scenes, we've created a timelapse video that shows the entire process from start to finish - check it out ! Previous Next

Canada Goose < Back GOOSE PEOPLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ As part of their FW19 global campaign, luxury appare brand Canada Goose profiles the lives and backgrounds of three unique individuals - Italian artist and illustrator, Alice Pasquini, Beijing-born expedition leader Jiayi Zhao, and Canadian NHL veteran Jordin Tootoo. While all coming from vastly different backgrounds, the three have a mutual interest in giving back to the people and places that inspired them. The artwork, designed by Pasquini features the portraits of Zhao, who built her expedition knowledge by exploring the redwoods just outside of San Fransisco is now a highly praised sought after guide to the poles. Tootoo, also featured in the artwork, now acts as an activist and social leader of his homeland community after a successful 15 year career as the NHL's first ever Inuk - all while facing series of personal struggles along the way. The two along with Pasquini are the newest members of Goose People. Our Melrose Avenue wall, which sits within the midst of on of LA’s hottest shopping districts, served as the perfect location to tell the stories of these newest brand ambassadors on this fun &amp; vibrant mural. The Overall team adopted Pasquini’s watercolor and illustrative style for this mural, overlooking the happening street below. The earthy color palette was given a pop using the enamel paint, which feels reminiscent of both Canada Goose’s brand and the “Goose People” highlighted here. Previous Next

AUDIBLE < Back PRIDE & PREJUDICE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 794K+ Flowers. Embroidery. Walls like you’ve never seen before. Audible wanted a memorable way to announce their Pride & Prejudice audiobook, and we helped them bring the story to life on high-traffic walls in Bushwick and Venice . When they asked if it was possible to add real embroidery to the murals, we couldn’t say no. This was the first time our Special FX team incorporated embroidery into our murals, turning each flower into a three-dimensional, hand-crafted piece of art. Bold, out-of-the-box ideas like this are exactly what make people stop, look, and talk about a wall, driving both attention and engagement. We teamed up with a group of incredible artists in Spain to create the final crochet flowers, each packed with detail, durability, and one-of-a-kind charm. Working from printed guides, the artists hand-crafted every bloom teaming up to meet our tight timeline. Once finished, the flowers traveled from Spain to New York and Los Angeles, where they were carefully integrated into our murals, blending embroidery and hand painted techniques in a way that feels entirely new. Of course, a mural this unique needed a story behind it, so our in-house content creation team captured the entire process on video. The footage shows how much work goes into something like this and demonstrates why behind-the-scenes content is so valuable for clients - it lets people experience the mural from the streets to their screens, turning a wall into a social moment. And the reaction? Priceless. More than 794K+ pedestrians passed by, but one passerby captured it perfectly: “I just had to write you and tell you I am OBSESSED with your Pride & Prejudice audiobook mural in Bushwick!! … The embroidery touch is GENIUS! It was getting such a crowd this weekend.” This project not only pushed our creative limits, it officially launched a new service in our Paint Lab. It’s proof that when clients dream big and we find a way to make it happen, the result is walls people notice, share, and remember. Previous Next

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MrBeast < Back FEASTABLES Overview Service Outdoor Advertising, Content Creation industry CPG markets New York Wall(s) 1 Wall impressions 1.7M+ Feast your eyes, but don’t lick the wall (we know it’s tempting). To announce the launch of MrBeast’s candy brand, Feastables, we hand painted this vibrant mural in the bustling SoHo, New York . The creative, featuring a deliciously gooey chocolate treat and the cheeky tagline “DON’T LICK THE WALL,” was a perfect fit for our team to bring to life with bold color and precision technique. We didn’t stop at the wall. To extend the campaign’s reach, we captured the mural through video with the same energy and playfulness you’d find in a MrBeast YouTube drop: fast-paced edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product. The video featured the painting process, the final mural, and moments of product placement and live engagement. Passersby were treated to a sample of Feastables and shared their reactions on camera, amplifying the campaign beyond the physical wall and into digital channels. Feastables isn’t just serving up chocolate, it’s on a mission. The brand is Fairtrade certified and dedicated to ending child labor in the cocoa industry. They’re raising the bar by challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product itself. This mural received over 1.7M+ impressions from foot traffic alone, showing how a bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch. Previous Next

OBEY < Back SHEPARD FAIREY Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) Water Tower impressions In collaboration with Great Bowery and street art legend Shepard Fairey , Overall took on a project in the Lower East Side of Manhattan on the historic street of Bowery. Atop the old Germania Bank Building , a building once home to renowned photographer Jay Maisel , sits an old water tower visible from any surrounding corner in this busy SoHo neighborhood. During the 50 years of Maisel’s ownership of the building the facade became a prominent hot spot for the biggest names in graffiti, maintaining tags and throw-ups wrapped around the building by some of the worlds most recognized writers. This facade was no stranger to Fairey either, as the artist returns to the building he tagged as a student . Often a destination for locals & tourist alike whether it be for the constantly changing pop-up shop on the first floor, lone remaining tag of famed late graffiti writer NEKST, or hanging around the Bowery area. The water tower features a giant portrait of actress and political activist Rosario Dawson who grew up in the Lower East Side & remains an active member in the development of the neighborhood. Through the design & with a little help from Overall , Fairey intends to bring to light the message of female empowerment. The style follows Fairey’s branded and iconic OBEY style & is set to remain on display until 2025. Previous Next