ZICO < Back CRACK LIFE OPEN Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions ZICO makers of one of the fastest growing beverages in the market, partnered with celebrated actress, bestselling author, and entrepreneur Jessica Alba to launch their biggest national campaign to date, Crack Life Open. ZICO entrusted Overall Murals with the task of recreating their breezy new campaign in giant murals up to 50' tall--no small task considering the highly iconic campaign spokesmodel, Jessica Alba. Produced by Overall Mural's in-house teamof highly trained painters expert in the craft of photorealistic reproduction, the likeness in the finished murals was unmistakeable. A time-lapse of the intense six day process was filmed from start to finish in the heart of Williamsburg, Brooklyn. Previous Next

Bulleit < Back BOURBON Overview Service Outdoor Advertising industry Alcohol markets San Francisco, New York Wall(s) 2 Walls impressions 595K+ Bulleit Bourbon has been around since 1987. Since its inception, Bulleit has secured a position as one of America's beloved craft whiskeys with a reputation of being one of the most distinctively smooth, full-bodied whiskeys around. Inspired by his great-grandfather, Thomas Bulleit concocted the high-rye bourbon in 1987. Twenty-nine years later, the Bulleit Family still carries on the brand's tradition by operating a Bulleit Experience Distillery in Louisville, Kentucky. To match their clean-tasting bourbon, Bulleit debuted an outdoor advertising campaign with clean and simple lettering. The brick orange signs were carefully hand painted by the Overall Murals team to resemble the brand's iconic packaging. Posted in quaint neighborhoods of Brooklyn and San Francisco; it wasn't hard to capture the attention of bourbon loving passersby. The hand painted murals transcended the streets and took to social media with an outpour of support from these enthusiastic Bulleit connoisseurs. Previous Next

American Express < Back BUSINESS PLATINUM Overview Service Outdoor Advertising, Content Creation industry Finance markets New York Wall(s) 1 Wall impressions 2M+ We partnered with American Express to do more than place media on a wall; we transformed a Brooklyn intersection into a landmark. Located at Wythe Avenue and North 13th & 14th Streets, the project spans 6,000 square feet across B-82 and B-83, making it the largest hand painted advertisement Overall Murals has ever executed. The scale immediately sets it apart, but the intention behind it defines the work: to elevate out-of-home advertising into a permanent, art-driven presence rooted in place. At the center of the mural is the American Express Platinum Card, magnified to monumental proportions. Every detail, from subtle gradients to precise linework, was painted entirely by hand, honoring the brand’s craftsmanship and prestige. Integrated illumination, installed by our Overall Illumination team, ensures the mural commands attention day and night, allowing the wall to transition seamlessly from a daytime landmark to a nighttime beacon. Set in the heart of Williamsburg , one of Brooklyn’s most culturally dense neighborhoods, the wall sits directly in the flow of daily life. From sneaker releases at KITH, to hummus runs at Laser Wolf, to rooftop views and selfies at Westlight, the mural meets people where the neighborhood’s energy naturally converges. Whether passing on foot, by bike, or by car, the wall is unavoidable. With weekly impressions exceeding 520,000, the mural ranks among the most visible brand activations in Williamsburg. But its real power comes from presence, not just reach. The sheer scale, combined with hand painted execution, creates a moment of pause and an experience that feels intentional rather than transactional. To document both the process and the scale of the work, our Overall Content team produced a Silver Package video captured with drone footage, preserving the craftsmanship and environment that define the project. https://vimeo.com/1126292564 In the heart of Brooklyn , American Express has a hand painted statement piece that is impossible to miss and impossible to mistake for anything else. Previous Next

Fjällräven < Back NATURE IS WAITING Overview Service Outdoor Advertising industry Apparel & Accessories markets Seattle Wall(s) 2 Walls impressions 860K+ Originating in the small Swedish town of Örnsköldsvik, the brand is dedicated to quality, sustainability, and being in synchronicity with nature. Fjällräven called on OM to paint two back-to-back murals on our Seattle wall near Pike Place Market, conveniently steps away from their recently opened store. Seattle is known as a city for outdoor lovers and sets the perfect backdrop for the murals. First up, we painted Washington's Mt. Rainier with their signature red artic fox, which translated into Swedish is actually fjällräv. Like imagery from a dream the HOH Rainforest set the backdrop of the second ad, with creamy blues and whites of winter. Both ads are enough to get anyone inspired to start exploring the outdoors. Previous Next

Häagen-Dazs < Back ALLIES IN ARTS Overview Service Outdoor Advertising, Content Creation industry CPG markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 1M+ Häagen-Dazs sought to celebrate Pride Month with an authentic, handcrafted outdoor campaign that would slow people down and encourage them to savor life’s most beautiful moments. The goal was to amplify their 2025 campaign ethos, “indulgence with intention”, while creating spaces that feel personal, meaningful, and community-driven. Working with Allies In Arts, Häagen-Dazs commissioned two talented underrepresented artists to design murals for our high-traffic walls in Los Angeles and San Francisco . This approach enabled the ice cream brand to highlight the importance of supporting BIPOC, women, and LGBTQIA2+S artists while ensuring that the creative would stand out from traditional advertising. Loveis Wise brought warm, summery tones to Beverly Grove with a mural inspired by Häagen-Dazs® Salted Caramel Macadamia Bar, while Alice Lee complemented the Marina District’s peaceful atmosphere with a gentle color story inspired by Häagen-Dazs® Salted Brown Butter Cookie ice cream. https://vimeo.com/1096291515 The impact: 1M+ impressions generated across both mural sites during the campaign, and also shared organically on social media by the artists, reaching an even more engaged audience. This project was an inspiring example of collaboration between brands, artists, and nonprofit organizations. By investing in underrepresented talent and celebrating Pride in a way that felt true to both the medium and the message, Häagen-Dazs successfully created an enduring visual experience that engaged audiences on the street and online. Previous Next

Lululemon < Back THE AIR OUT THERE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 650K+ The advertising effectively forces customers to ask themselves... Where do you go to feel alive? And as stated on the murals OM painted, Where do you go to let go? Lululemon is best known for creating the wear activewear anywhere and everywhere trend. However, Lululemon is now taking its brand in a different direction, more focused on self-improvement. Do you go for a hike in mountains? Do you escape during a morning run or while staring up at the stars? Whatever it may be, Lulu wants us to find a connection to nature and embrace it. #TheAirOutThere has caused thousands of wonders to embark on new adventures and find the richness of the great outdoors. Nationwide, Lululemon stores incorporate some sort of sign painting or mural into their interior design. A hand painted mural campaign made sense for the brand's foray into out-of-home advertising. Overall Murals painted two murals of varying scenic landscapes in Cow Hollow, San Francisco, and in the famous Venice, California. Each location was selected as a way to capture the attention of out-and-about, active people. A timelapse taken by Lululemon of the painting in action in San Francisco was posted to Lululemon's Instagram , generating much fan love and praise. Previous Next

Crown Royal < Back APPLE Overview Service Outdoor Advertising industry Alcohol markets Atlanta Wall(s) 1 Wall impressions 150K+ Crown Royal Canadian Whisky, originally created for England’s King and Queen in 1939, launched its Regal Apple variant in 2014, blended and infused with real gala apples to perfect its rich, crisp, and smooth flavor. Now in 2020, the brand wanted to give back to culture with this campaign – with no tagline, no headline, no typical “look, here’s a bottle of our booze brand”. Little Five Points, a vibrant artsy community in Atlanta was the perfect spot to create this bold neon three-panel visual art mural. Overall Murals majestically hand painted each unique “one-of-a-kind” panel, each designed by up-and-coming local artists. Previous Next

LE LABO < Back NASHVILLE Overview Service Commercial Signage industry Beauty markets Nashville Wall(s) 1 Wall impressions N/A We partnered with Le Labo to celebrate the opening of their new Nashville store with a hand painted mural that reflects the brand’s identity and craftsmanship . The mural, painted high on the corner of their restored white-brick building, features a close-up image of hands holding a bottle of Santal 33. Paired with Le Labo’s minimalist typography and a muted color palette, it complements the neutral tones of the building and mirrors the brand’s understated aesthetic. Our team carefully adapted the creatives to the wall’s natural texture. Just below, we hand painted Le Labo’s iconic wordmark on the black brick façade, along with the understated "Manufacturers of Fine Perfumery" tagline above the entryway. These added details bring a quiet cohesion to the storefront and reinforce the brand’s analog spirit through every brushstroke. At Overall Murals, we help brands translate their stories into large-scale visuals. For Le Labo, this mural is both a landmark and a subtle reflection of their ethos. Previous Next

COCA-COLA < Back DREAMWORLD Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 836K+ "WOWOWOWOW! This one is something else!" Nothing makes our crew happier than receiving incredible client feedback on the final day of painting a dream-like mural for The Coca-Cola Company. Introducing, the fourth and final Coca-Cola Creations to drop, Dreamworld, Coke. This limited-edition beverage transports flavor tasters to another dimension with a new unexpected flavor.Our crew of painters brought the magic to Williamsburg, Brooklyn with a 443-square-foot mural. Passerbys are easily enticed by the mural for the bottle's scale, beautiful execution, and the illusion as though you could grab the bottle and be taken to a dreamlike dimension - And who isn't looking to escape during their mid-afternoon break? So, if you haven't tried the latest flavor, or if you're looking for a trip out of this world, get mesmerized in our latest mural all while sipping on the Dreamworld Coke. Previous Next

We're an award-winning hand-painted outdoor advertising company bringing to life large-scale murals that engage the public across the US, from coast-to-coast. Headquartered in Brooklyn, New York, we are passionate about changing the way the world sees art and outdoor advertising. Traditional Hand Paint Since 2010 Who we are Traditional Hand Paint Since 2010 Largest independently owned, award-winning hand paint outdoor advertising company. 16+ Year old company (Since 2010) 20+ Design and industry awards recieved 2 Office/Paint shops located in Brooklyn and Los Angeles 9+ Markets in the United States 350+ Jobs completed in 2025 60+ Painters hired coast-to-coast Overall Murals Brings to life large-scale murals that engage the public across the US, from coast-to-coast . we are passionate about changing how the world sees art and outdoor advertising. who chose hand paint Our in-house team of professionals is just as elevated as the work we produce. Our painters move at the speed of need to deliver a premium hand painted products. Meet our team

Milagro Tequila < Back WELCOME TO A BRIGHTER SIDE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, “Milagro” means miracle and for this leading tequila brand, we created a miracle effect, to emphasize the "brighter side", of tequila day or night. Overall Murals took the Tequila's memorable bottle design and added fluorescent neon shades to highlight the liquor brand's best assets. We applied Fluorescent blue paint to the bottle, yellow, blue, and pink neon to the border, and a bit of neon green paint to the limes to create a vibrant glow that grabbed the attention of pedestrians and brought tequila Tuesday to every day and night! Previous Next