Modern Love < Back ISA CHANDRA Overview Service Commercial Signage industry Restaurant markets New York Wall(s) 1 Wall impressions Isa Chandra , a vegan chef and author who was first discovered from her public access TV show, Post Punk Kitchen recently opened a restaurant in Brooklyn called Modern Love . To let the Brooklynites know about the new hotspot, the restaurant reached out to Overall Murals to hand paint the side of a massive wall in Williamsburg. The rich black offsets the white script in a playful notion drawing attention to the sign. Modern Love boasts elegant plates of vegan comfort food with a rustic ambiance to welcome its guests. Previous Next

StreetEasy < Back LET THE JOURNEY BEGIN Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 1.3M+ StreetEasy, New Yorkers' trusted real estate platform, embarked on a campaign titled ' Let The Journey Begin .' This was not just a marketing campaign; it was a unique artistic narrative that intertwined the timeless elegance of Renaissance art with the vibrant energy of modern-day New York City life. The essence of "Let The Journey Begin" lies in its ability to capture homebuying's multifaceted emotions and challenges. StreetEasy aimed to resonate with individuals at various stages of their journey towards homeownership, from the initial contemplation to the exhilarating moment of receiving the keys to their new abode. To bring this vision to life, StreetEasy collaborated with Mother New York, a renowned creative agency known for its innovative ideas. Together with artistic partner Buck , they crafted a series of visually striking artworks inspired by Renaissance paintings. Each piece of art depicted seven pivotal milestones in the homebuying process, peppered with subtle nods to iconic New York City landmarks and culture. But StreetEasy's innovation didn't stop there. Recognizing the power of unconventional mediums, they decided to paint the town—quite literally. Teaming up with Overall Murals, StreetEasy commissioned a hand painted mural in the bustling Soho/Nolita neighborhood, captivating 1,246,328 passersby and extending the campaign's reach beyond traditional advertising channels. By blending classical artistry with contemporary storytelling, StreetEasy engaged and empowered prospective buyers on their journey toward homeownership. The campaign's success solidified StreetEasy's position as the ultimate destination for individuals navigating the complexities of New York City's real estate. Previous Next

Coca-Cola < Back 100% RECYCLED Overview Service Outdoor Advertising, Special FX industry CPG markets Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco Wall(s) 7 Walls impressions 2.8M+ Sustainability. You hear the term a lot these days, but Overall Murals put its money where its murals are with an eco-friendly air purifying application sprayed on seven of our high-impact, wall murals for Coca-Cola . As with some of our other refreshing beverage wallscapes, the bottles appear crystal clear and beaded with moisture. They look delicious, if we may say so. https://vimeo.com/891462941 We hand painted the iconic red and white advertisements across the country to raise awareness around how all Coca-Cola’s 20 oz. bottles are 100 percent recycled - and recyclable - the murals were painted in multiple cities in some of America’s busiest, coolest neighborhoods: Allston, Boston Little Five Points, Atlanta Pike Place, Seattle West Loop, Chicago Williamsburg, Brooklyn Marina, San Francisco Fishtown, Philadelphia Coca-Cola’s new bottles are made from 100% recycled PET (rPET) plastic. To honor the beverage giant’s commitment to sustainability, OM covered each mural with an eco-friendly Air-Purifying Application, a clear photocatalytic coating, that uses the power of light to eliminate odors and improves air quality. Air-Purifying nanotechnology enables it to actually eat smog (perfect for busy cities, which is wher e you’ll find all of our murals) while creating a hydrophilic, self-cleaning surface, reducing the need for maintenance and cleaning. Which means our deep, rich reds and bright, sunny whites are even deeper and richer, brighter and sunnier…and the caramel-colored Coke in every bottle begs to be consumed to its recyclable bottom! Previous Next

Häagen-Dazs < Back THÄT'S DAZS Overview Service Outdoor Advertising industry CPG markets San Francisco, New York, Atlanta, Chicago Wall(s) 7 Walls impressions 7M+ Brief Häagen-Dazs took its "Thät's Dazs" campaign out of the freezer aisle and onto the street with seven hand painted mural advertisements across four markets: Atlanta , New York , Chicago , and San Francisco . The idea behind each wall was the same as the one behind each pint: savor everything, big and small. Rather than one city or one flavor, the brand went wide, letting Strawberry, Coffee Almond Toffee, and Cherry Dark Chocolate each get their own moment in neighborhoods that people already treat as destinations. Build Every wall got the same care and a different backdrop. Poncey-Highland and Buckhead in Atlanta. Williamsburg in Brooklyn. Lincoln Park and River North in Chicago. North Beach in San Francisco. Seven site-specific paintings, each one built around a single flavor and a single line ("Savor everything, big and small," "Don't rush Cherry Dark Chocolate," "Take a Coffee Almond Toffee break"), rendered at a scale no scroll-past ad could match. Reveal Across the seven walls, the murals stayed up a combined 47 weeks, some for a month, some for more than two, giving each market enough time to make the piece part of its daily scenery rather than a passing install. Photography documented each one from bare wall to finished piece, giving Häagen-Dazs a library of assets to pull from well after the paint dried. Impact Combined, the seven murals delivered roughly 7M+ impressions across the four markets and real foot traffic in some of the most-walked, photographed blocks in each city. No two walls looked alike, but every one did the same job: turning a blank surface into a reason to stop, look up, and think about ice cream in a way a banner ad never could. Previous Next

Monkey 47 < Back GIN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 150K+ Forty-seven botanicals infused and 47 percent ABV are where the number 47 in Monkey 47 Gin comes from. Premium quality and distilled to perfection for 3 months in earthware, this gin is a product originating in the Black Forest mountain range of Germany. Coming from an area, with a perfect natural habit for the organic ingredients, the spring water of the Black Forest and home to some of the best distillers in the world, this dry gin emerged.This beautiful mural bathed in green botanicals with the sophisticated monkeys painted in colorful and highly detailed fashion, eloquently highlights the brands unique style. Cow Hollow wall in San Francisco, looks simply WUNDERBAR! Check out Monkey 47 Gin being sold at Michelis Liquor store on Union.St. Home of one of the most iconic liquor signs in San Fransisco. Previous Next

SPOTIFY < Back STOP AAPI HATE Overview Service Outdoor Advertising industry Music markets New York Wall(s) 1 Wall impressions 940K+ What does it mean to paint artwork that shows support and awareness during these changing and intense times? To all of us at Overall Murals, it means everything. We have seen over the course of this year, the growing mistreatment of the Asian community. NBC News reports say there has been a 169% surge in Asian hate crimes in the past year. A problem such as this should not go unnoticed and many are speaking up. Those who are especially influential and can be vehicles for awareness must act. Violence caused by hate is ever-growing as the world spirals into further confusion and division. Through uncomfortable conversations and with support and activism, we can choose to stop the hate and look toward implementing positive growth in the world. May is Asian American Pacific Islander Cultural Heritage Month. To kick off the month with reverence and positivity for our AAPI brothers and sisters, our painters, Charlie Pratt, and Elio Martinez hung above the busy streets of Soho to hand paint this important and celebratory campaign for Spotify. The bright and bold artwork was designed by Taiwan-born, Shanghai-raised artist Jocelyn Tsaih. https://www.youtube.com/watch?v=vugXZWZYAGo Jocelyn is an artist based in Oakland, California whose work typically involves amorphous figures. Jocelyn explains that the figures “act as vessels for those that view her work”. We believe a vessel is the perfect interpretation of this piece as it carries love and support to a community of people who are currently disproportionately affected by hate crimes all over the US. We are proud to have worked on a variety of murals that also draw attention to an important and relevant worldwide issue. Check out our work with DTRT, Monogram, NYC DOHM, Spotify and Instagram. Previous Next

American Express < Back BUSINESS PLATINUM Overview Service Outdoor Advertising, Content Creation industry Finance markets New York Wall(s) 1 Wall impressions 2M+ We partnered with American Express to do more than place media on a wall; we transformed a Brooklyn intersection into a landmark. Located at Wythe Avenue and North 13th & 14th Streets, the project spans 6,000 square feet across B-82 and B-83, making it the largest hand painted advertisement Overall Murals has ever executed. The scale immediately sets it apart, but the intention behind it defines the work: to elevate out-of-home advertising into a permanent, art-driven presence rooted in place. At the center of the mural is the American Express Platinum Card, magnified to monumental proportions. Every detail, from subtle gradients to precise linework, was painted entirely by hand, honoring the brand’s craftsmanship and prestige. Integrated illumination, installed by our Overall Illumination team, ensures the mural commands attention day and night, allowing the wall to transition seamlessly from a daytime landmark to a nighttime beacon. Set in the heart of Williamsburg , one of Brooklyn’s most culturally dense neighborhoods, the wall sits directly in the flow of daily life. From sneaker releases at KITH, to hummus runs at Laser Wolf, to rooftop views and selfies at Westlight, the mural meets people where the neighborhood’s energy naturally converges. Whether passing on foot, by bike, or by car, the wall is unavoidable. With weekly impressions exceeding 520,000, the mural ranks among the most visible brand activations in Williamsburg. But its real power comes from presence, not just reach. The sheer scale, combined with hand painted execution, creates a moment of pause and an experience that feels intentional rather than transactional. To document both the process and the scale of the work, our Overall Content team produced a Silver Package video captured with drone footage, preserving the craftsmanship and environment that define the project. https://vimeo.com/1126292564 In the heart of Brooklyn , American Express has a hand painted statement piece that is impossible to miss and impossible to mistake for anything else. Previous Next

Arcade Fire < Back REFLEKTOR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions Canadian band, Arcade Fire’s much anticipated release of album, Reflektor, was promoted through one of our hand painted murals. The mural is situated in one of the hottest areas in Williamsburg, Brooklyn, along the nightlife strip of dance clubs and music venues. The artwork is a replication of the album cover, inspired by the Greek legend of Orpheus and Eurydice. Subtly peeking throughout the central black and white figures and TV static background are beautiful prismatic colors of pinks and blues. It was a complicated but enjoyable artwork for the painters to tackle. As fans of the band's music, it made it all the more rewarding to nail the art. Previous Next

Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next

taking hand paint to new heights rigging and precision Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks. That sparks conversations. That creates memories. There's just something undeniably human about this process. Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process.

Choosing a superior location starts with deep analysis and thoughtful research insights. We use in-depth market research to identify the best locations and offer them at a competitive price to help lay the groundwork for a successful campaign with the best return. our locations Choose from one of our 80+ premium locations in high-traffic areas, shopping districts, nightlife des tinations, and downtown hotspots. New York City Los Angeles Chicago San Francisco Atlanta Seattle Philadelphia Boston Austin Beyond hand paint Beautification & Upkeep We use the highest quality paints and anti-graffiti finishes to protect the surface of our buildings and take responsibility for immediate coverage of any graffiti. Additionally, we invest in upgrades and improvements to our walls such as stucco, repairs and plant/weed maintenance through weekly wall maintenance so your outdoor advertising mural maintains at its highest quality. Work With Us We work with Overall Murals due to their great locations and unique placements they have to offer as well as the service they provide to my team and clients. Their team of artists do a great job of capturing the essence of the creative and bringing it to life." TECHNOLOGY CLIENT, MEDIA MANAGER Custom Scouting We find you walls that get you the best return for your campaign. Our process sets you up with a location that has the creative potential and opportunities most suitable to your brand. Our administrative team and network of experts research all applicable municipal restrictions and permissions for our walls. We stay up to date on all certifications and restrictions to keep our landlord relationships smooth and as seamless as possible. Work With Us Custm Scouting