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  • Converse, SHAI GILGEOUS-ALEXANDER

    Converse < Back SHAI GILGEOUS-ALEXANDER Overview Service Outdoor Advertising industry Apparel & Accessories markets Oklahoma City Wall(s) 1 Wall impressions N/A We partnered with Converse to bring their official OKC MVP mural to life, celebrating Shai Gilgeous-Alexander and a historic moment for Oklahoma City. From the outset, the goal was to create something that felt immediate, authentic, and rooted in the city itself. We traveled to OKC to hand paint the mural in real time, beginning the work before Shai was officially announced as MVP. Even then, the city was already charged with anticipation. Fans stopped to watch the process unfold, locals gathered on the sidewalk, and the wall began drawing an audience long before it was complete. Painting Shai first was intentional, with the focus on the player, the season he delivered, and the community rallying around him. Once the MVP announcement was made, we returned to the wall and hand painted the “M” and “P,” allowing the mural to evolve alongside the moment it was celebrating. Rather than treating the wall as a static finished product, we let it move with the city’s energy, capturing the shift from anticipation to celebration in real time. The wall itself was carefully selected by our real estate team , who scouted and secured a wallscape that was perfectly positioned to meet the moment. Even within a short window, the team was able to identify the opportunity and make it happen, underscoring the flexibility and reach behind the work. What happened around the mural was just as meaningful as the mural itself. Fans posed for photos, tourists added it to their itineraries, and conversations sparked between strangers as they shared pride in a defining moment for Oklahoma City. The wall became a gathering place, not just a visual marker of an MVP season. Oklahoma City Mayor David Holt stopped by to see the mural firsthand, and Converse CEO Jared Carver also visited the wall, highlighting the significance of the moment for both the city and the brand. As Converse’s official OKC MVP mural, the project quickly extended beyond the wall itself, earning local and national press coverage and becoming part of a larger cultural moment celebrating Shai’s season and Oklahoma City’s identity. Our world is built on community. We believe murals should be lived with, gathered around, and felt in real time. This wall wasn’t just painted for Oklahoma City; it was painted with Oklahoma City in mind. Previous Next

  • Balenciaga, WINTER

    Balenciaga < Back WINTER Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 493,312 With the ongoing Coronavirus pandemic, NYFW 2020 was different than ever before. As the world has had to make adjustments to everyday life, the majority of Spring 2021 shows went virtual. This new normal has created inventive ways of doing nearly everything, and apparently, fashion is no exception. Regardless of the lack of in person show viewings, Balenciaga jumped on the opportunity to showcase their spring line on this popular unit in the heart of New York fashion, SoHo. This is the second time that the iconic brand has advertised on our high fashion favorite unit, M-59. The photorealistic woman surrounded by mounds of Balenciaga was painted in only a few days and served as the perfect backdrop for those still out and about during NYFW Previous Next

  • e.l.f., SUNTOUCHABLE SPF 30

    e.l.f. < Back SUNTOUCHABLE SPF 30 Overview Service Outdoor Advertising industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 1M+ Many of us may forget to apply sunscreen, but after seeing these two hand painted murals, you'll never not want to apply, especially using the new e.l.f. Suntouchable SPF 30. Two murals were selected in high-traffic summertime hotspots; Venice Beach in Los Angeles and Domino Park in Brooklyn . Our expert paint crew took to the sand and streets to create these visually stunning bright murals. e.l.f.’s latest skincare product, Suntouchable, works as both a blurring primer and a sunscreen, promising long-lasting makeup wear and giving the skin a radiant glow, as seen on the highly visible faces painted on the walls. With over one million impressions, everyone will be reaching for their e.l.f sunscreen to reapply! Previous Next

  • FORD, BUILT FOR AMERICA

    FORD < Back BUILT FOR AMERICA Overview Service Outdoor Advertising, Content Creation industry Automotive markets Los Angeles, San Francisco, New York, Chicago, Atlanta Wall(s) 7 Walls impressions 4M+ B uilt Ford Proud highlights the brand’s passion, innovation, and commitment for over a century. Despite 2020 being a challenging year for everyone, the brand has taken a stand to salute the resilience of U.S. workers’ strength and flexibility while inspiring and invoking a sense of optimism as America gets back to work during the pandemic. "Ford chooses to invest more in America than any other automaker in part because of its rich history here. There are a lot of parallels between how the company and the country face and ultimately overcome challenges, Ford president, Americas, and International Markets Group. It’s not easy, and it’s not always comfortable, but we don’t back down. We will work hard to come back – aiming to be even stronger than before." To showcase the bond between the brand and communities across the nation, we took to the streets to beautifully hand paint the quality, performance, and dedication Ford delivers. Across this massive land, from coast to coast, and in between, the seven murals can be found in Atlanta, Chicago, Los Angeles, New York, and San Francisco to create these jaw-dropping impactful artworks The brand is consistently reinforcing its ambition to be the leader of smart vehicles. In May 2020, after time spent making essential PPE necessities, Ford reopened its plants to produce vehicles. Then in September of this year, Ford broke ground on a brand new production facility called the Rouge Electric Vehicle Center, where the all-electric F-150 will be built. Via this multi-wall, multi-city, and multi-creative “ Built for America ” campaign, Overall Murals helped further Ford’s values, a celebration of diversity, environmental progress, and its longstanding tradition of producing American-made vehicles for hard-working customers. The variety of stunning visuals found in the murals emphasized the dedication and passion of first responders, the importance of reduced gas emission vehicles, and the features of the colorful new, all-electric Ford Mustang Mach-E GT. Who else wants to go 0-60 in under 4 seconds, while saving the environment? Previous Next

  • INTEL EVO, LAPTOPS EVOLVED

    INTEL EVO < Back LAPTOPS EVOLVED Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 1.8M+ Wallet. Keys. Phone. Intel Evo Laptop . Take your laptop on the go with Intel Evo’s performance-driven laptop that can go anywhere you are. Intel understands that there’s a significant shift towards hybrid work. As people pivot into their new on-the-go lifestyles, there's a demand for a laptop that supports their needs and Intel wants to target those individuals. But, they couldn’t do this alone. Intel approached Overall Creative with the task of designing and painting three murals located in three major cities, Los Angeles , New York City , and San Francisco . https://www.youtube.com/watch?v=YktU-hwQKiw Their request - a mural design that makes passersby associate the brand as the ultimate laptop experience that has all the qualities: thin and lightweight, wifi 6e/connectivity, and long-lasting battery life to support the mobile/on-the-go experience. At OM Art Studio, we take pride in our network of artists whom we work with closely to identify a client's pain points and achieve a design that communicates their messaging in a beautiful and unique way. There was no doubt that chosen artists Jessica Goldsmith, Dayne Henry Jr., and Nigel Sussman could translate Intel’s messaging into the perfect design. Not only is each artist living in and inspired by the city in which the final mural will be painted, but they too are a part of the target audience for Intel Evo’s brand messaging. Our in-house Content Creation team took the messaging one step further with a Primo Video Package featuring our three artists and the final murals’ production process. The video touches on each artist, the location they reside in, their design process, and the impact of working on the go with the Intel Evo laptop. The video takes the mural one step further by bringing it to life showcasing the process and the mind behind each design. Previous Next

  • SPOTIFY, ONE NIGHT IN TOKYO

    SPOTIFY < Back ONE NIGHT IN TOKYO Overview Service Outdoor Advertising, Content Creation industry Entertainment markets New York Wall(s) 1 Wall impressions 3M+ When Spotify set out to celebrate Bad Bunny's landmark Billions Club Live concert in Tokyo, the first-ever Billions Club concert in Asia, they needed more than a digital campaign. They needed something that stopped people in their tracks, something that felt as monumental as the moment itself. The ask: create a hand painted out-of-home mural on the largest OOH wall on Wythe Avenue in Brooklyn to announce that the 42-minute concert special is now streaming exclusively on Spotify. https://vimeo.com/1185578940 The performance took place at Tipstar Dome Chiba in front of a crowd of Spotify’s top listeners in Japan, celebrating a catalog that includes more than 29 songs with over a billion streams each. The production leaned into its setting thoughtfully, featuring Cherry blossoms framed on the stage. We translated that atmosphere onto the wall. The mural shows Bad Bunny walking through a wash of cherry blossoms in Tokyo. The pictorial shifted the viewer from Brooklyn into a blossom-covered Tokyo setting in a single glance. The soft pinks and whites of the sakura blooms burst against the wall, delivering an unmistakable pop of color that transformed the surrounding streetscape. https://vimeo.com/1185574491 Alongside the painting, we documented the full process, capturing everything from mixing paint to the finished piece, including aerial footage to show the scale. That content lived on Spotify’s channels and spread across popular accounts like, YesWilliamsburg , Secret NYC , and Must Do NYC extending the mural's life beyond its physical footprint. Bad Bunny is not simply a musician; he is a cultural phenomenon. And the statement piece of this campaign hand painted on a wall in Williamsburg, Brooklyn , one of the most culturally vibrant neighborhoods in the world, positioned Spotify not as an advertiser but as a participant in the culture. Previous Next

  • Pink, GOING PLACES

    Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 715K+ The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax . Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore. https://vimeo.com/967183275 Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @ VSPink Instagram account , engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold. Victoria's Secret Pink's " GOING PLACES " campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way. Previous Next

  • ADIDAS, IMPOSSIBLE IS NOTHING

    ADIDAS < Back IMPOSSIBLE IS NOTHING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 3 Walls impressions 1.5M+ Adidas has a mission: For the world to see only the possibilities where others may see the impossible. And we had the privilege to mark that message all over New York City. The Adidas slogan "Impossible is Nothing" originated in 1974 and was derived from a quote by Muhammad Ali , world-famous boxing champion. Ali endorsed the brand making it the most important milestones for Adidas. In 2004, the tagline became the brands biggest marketing campaign with the intention to communicate their passion for the sport by connecting the brand with athletes.Why athletes? Adidas Executive Board Member Erich Stamminger explains, "As an athlete you always strive to go further, break new ground, surpass your limits. So do we as a brand, to achieve our mission to be the leading sports brand in the world." Fast forward 16 years and the campaign continues to reign. Except for this time the series not only involved famous athletes like basketball star James Harde, sports personality Ally Love, and running legend Jackie Joyner-Kersee. The campaign also includes local heroic Brooklyn-based runners, Jessie Zapo, Dre Pabon, Shiara Robinson, Kwasi Kessie, Lottie Bildirici, recognized by Adidas for bringing the possibility into everything they do. We even had the privilege to meet them in person and witness their authentic reactions as they saw themselves on a wall in a prime location in Williamsburg. They invited their friends and family, posed proudly in front of the wall, and shared the message on all their social media platforms. One of the runners depicted even posted an emotional series of Instagram stories, capturing his reaction as he saw himself up on the wall. He then posed for photos with his wife and kids to further commemorate the moment. https://www.youtube.com/watch?v=PBzICJg910Y The massive pictorial murals can be found on three of our best units in Brooklyn and Manhattan, including our largest street level wall located on the five-star William Vale Hotel in Williamsburg. Everyone we hand painted on these walls is someone driven by action. They are people who see the world with only possibilities and are driven to shape a better world. They are what brings energy and excitement into everything we do. As our co-founder, Angel says, "We paint the impossible" , and that is just what this was for us. From a not-so-favorable forecast to long cold 12-hour days, our painters worked around the clock to meet a deadline and do what many thought would be impossible. The results? Well, see below for yourselves. Previous Next

  • NY Lottery, TRIPLE RED 777

    NY Lottery < Back TRIPLE RED 777 Overview Service Outdoor Advertising, Overall Creative industry Gambling markets New York Wall(s) 2 Walls impressions 1.7M+ NY Lottery wanted to build excitement around their latest Scratch-off game, Triple Red 777 with a mural that captured the moment of anticipation right before someone plays the game and the winning sensation that could follow. OM Art Studio worked alongside NYC based artist, Nick Anglin to design the murals using his signature electric, pop style to translate the Spark a Win messaging to encourage New Yorkers, ages 18 and up to purchase the scratch-off ticket. https://www.youtube.com/watch?v=tyUmPXBcv0s The mural reflected the hot winnings with the slogan, Spark a Win, with people overtly dancing around the winning triples 7's in a firey background to translate the spark that comes with the possibility of red-hot wins. The murals were hand painted in Red Hook and SoHo, New York, bringing the heat to 1,616,192 passersby who witnessed the mural painting process and the final product displayed in all its hand painted glory. Previous Next

  • VISIT SEATTLE, I KNOW A PLACE

    VISIT SEATTLE < Back I KNOW A PLACE Overview Service Outdoor Advertising industry Travel markets Los Angeles Wall(s) 2 Walls impressions 1.7M+ Bringing the vibrant spirit of Seattle to the eclectic streets of Venice Beach – that was the challenge ODN presented to us for Visit Seattle’s 'I Know a Place' campaign. And with two perfectly placed walls, we were ready to bring it to life. Our first mural, an eye-catching depiction of Seattle's iconic skyline, dominates our high-traffic wallscape on Ocean Front Walk (LA-27). This prime location is a client favorite because passersby can't miss it. It's the perfect spot for beachgoers to look up and discover a skyline that's a world away from Venice Beach —a reminder of all the different experiences Seattle has to offer. A short stroll from bustling Ocean Front Walk, tucked among Windward Avenue's art galleries and cafes, you'll discover our second mural on LA-08. This street-level creation features a playful orca, a symbol of the Pacific Northwest, swimming in a sea of Seattle icons – a guitar, majestic mountains, a bicycle, and more. The mural is wrapped in a "Come As You Are" message, reflecting the city's inclusive and welcoming spirit. Our hand painted murals were the ideal medium for this tourism campaign. First, they echo the energy of Seattle's thriving art scene (there are 50 new murals in downtown Seattle!), and Visit Seattle is actively promoting the city's commitment to supporting local artists. Second, Visit Seattle's mission is to showcase the city's authentic charm, and what better way to do that than with authentic hand painted art? This campaign shows we can deliver any style, from bold and graphic to intricate and detailed. We brought the same level of passion and precision to both. The result? Two murals that capture the spirit of Seattle and inspire visitors to explore a new destination. Ultimately, that's what it's all about: creating art that connects, inspires, and invites discovery. Previous Next

  • Video Production Intern | Overall Murals

    Video production intern Company Overview: Overall Murals, Inc. is an independent Outdoor Advertising Company specializing in large-scale, hand-painted advertising murals nationwide. Based in Brooklyn since 2010, Overall Murals is expanding and seeking new talent to help lead our growth. Job Summary: We are seeking a dedicated and detail-oriented Video Production Intern to join our dynamic team. The ideal candidate will assist with various aspects of on-site video shoots, including transporting and setting up gear, monitoring and adjusting timelapse cameras, and managing captured footage. The role involves working closely with clients and internal teams to ensure smooth and efficient video production processes. Key Responsibilities: Assist with transporting and setting up gear for on-site video shoots, including solo tasks. Setup and monitor time lapse cameras, making necessary adjustments to ensure optimal performance Build and prepare camera setups on-site for the day's shooting requirements. Ensure timely arrival and departure, especially during gear setup and breakdown. Client and Team Coordination: Receive video briefs from clients and create detailed Trello Boards for project tracking. Write comprehensive video plans for the internal video team to follow. Facilitate the passing and receiving of files, including deliverables, music files, and mandatory documents, between clients and the internal team. Maintain balanced Trello boards and ensure effective communication with the sales team. Footage Management: Sort and backup captured footage using our current backup infrastructure. Research and implement a plan for long-term video storage that is accessible to a small in-house team. Other responsibilities as required Qualifications: Proven experience in video production or a related field. Proficiency in using video production equipment and software or ability/willingness to lear Strong organizational skills with the ability to manage multiple tasks simultaneously. Excellent communication skills, both verbal and written. Ability to work independently and as part of a team. Flexibility to work early mornings, late evenings, and weekends as required. Willingness to learn new video systems. Familiarity with camera stabilizers, camera sliders for time lapse/production shots, and knowledge of cable and battery management is a plus. Physical Requirements: Ability to lift and transport video equipment. Comfortable with standing for extended periods and performing physical tasks related to video production setup. Sometimes necessary to arrive as early as 7:45 AM to a shoot or stay past 6 PM to finish breaking gear down TERMS & COMPENSATION: Salary and hours: This is an hourly, part-time position position at $16 per hour. Location: 878 Kent Ave / 289 Scholes St / Varying NYC Locations] Reports to: Senior Producer Apply New York, NY

  • Carmax, MINI COOPER

    Carmax < Back MINI COOPER Overview Service Outdoor Advertising industry Automotive markets Los Angeles Wall(s) 1 Wall impressions 737K+ America’s largest used-car retailer, CarMax used our prime Sunset Blvd wall mural in one of LA’s hottest neighborhoods, Silver Lake. The highly talented paint team of Overall Murals hand mixed these exciting bold colors before beautifully and expertly bringing this advertisement to life. Standing almost 20’ tall over Silver Lake’s main thoroughfare, this artistic masterpiece, with its photorealistic and fun-lovin’ Mini Cooper and intricate vibrant paisley patterns are reminiscent of happy times. I don’t know about you, but looking at this eye-catching mural makes us want to go straight to CarMax– Vroom Vroom! Previous Next

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