New Balance < Back KAWHI LEONARD Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ After New Balance established Kawhi Leonard as the face of its basketball division, they were eager to unveil the NBA star’s first signature shoe. What better way to reveal a new shoe, than to create a stunning hand painted mural, along the hottest stretch of the Melrose shopping district? During the month of the NBA All-Star Weekend New Balance teamed up with Overall Murals to bring their latest design to Los Angeles in a major way. The creative featured the first signature shoe of Kawhi Leonard, the NBA superstar for the Los Angeles Clippers. With players of all heights, sizes, and playing styles in mind, the shoe was designed to be the perfect fit for anyone ready to run their game at the highest levels. With vibrant colors and sleek details, the court-ready footwear hit a triple-double on one of our Melrose doubles. Previous Next

Carmax < Back MINI COOPER Overview Service Outdoor Advertising industry Automotive markets Los Angeles Wall(s) 1 Wall impressions 737K+ America’s largest used-car retailer, CarMax used our prime Sunset Blvd wall mural in one of LA’s hottest neighborhoods, Silver Lake. The highly talented paint team of Overall Murals hand mixed these exciting bold colors before beautifully and expertly bringing this advertisement to life. Standing almost 20’ tall over Silver Lake’s main thoroughfare, this artistic masterpiece, with its photorealistic and fun-lovin’ Mini Cooper and intricate vibrant paisley patterns are reminiscent of happy times. I don’t know about you, but looking at this eye-catching mural makes us want to go straight to CarMax– Vroom Vroom! Previous Next

AMAZON MUSIC < Back THE HEAD & THE HEART Overview Service Outdoor Advertising industry Music markets Seattle Wall(s) 1 Wall impressions 410K+ We are super proud to have worked on a project that provides us all with a trip back to what was a great day for music. On this day, 30,000 music fans gathered at the iconic Pike Place Market in Seattle to watch the legendary band, The Head and The Heart, perform a live concert (remember those?). The Head and The Heart is an American indie-folk band formed in 2009 by two Seattle natives, Josiah Johnson and Jonathan Russells . The two once busked in the city’s Pike Place Market, historically known for its fish-throwing vendors. That same year the band was signed by Warner Bros. Records and has gone on to release four albums that they performed on that summer day in Seattle. Thanks to Amazon Music , now YOU can experience the concert with the exclusive film release called, Rivers and Roads: The Head And The Heart – Live from Pike Place Market . And we’ve had the privilege of announcing it right where it all happened on 800-square-foot wall space for 435,712 monthly passersby to see. Artists, Dan Cohen , and Eddie Lopez were hired for this project, both spending over ten hours a day on their feet painting through the misty Seattle fog. Dan, a classically trained painter, sculptor, and veteran walldog – painting some of the biggest walls for about twenty years, has been working with Overall Murals for nearly three years now. He painted projects for our clients like Sony Playstation’s Marvel Avengers in Chicago and Ford’s Built for America in Los Angeles. Eddie Lopez, a real OG of the industry, has been hanging off the side of buildings and painting murals and signs for over 40 years. Regarded as one of the best photorealistic mural painters in the country, Eddie’s attention to detail sets him apart from your typical walldog . Needless to say, the blends and detailed lettering were something Eddie and Dan were able to effortlessly translate onto this huge Pike Place wall. We hope the results of their work take every passerby back in time to a moment full of thrill, excitement, and euphoria as we eagerly anticipate the better days ahead. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

DON JULIO < Back WILLY CHAVARRIA Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions 290K+ When art blooms from the streets and tequila tells stories worth savoring, mural magic happens. This was not just another brand activation; it was a handcrafted love letter , written in roses and revealed through the collective hands of the SoHo community. Picture this: a SoHo wall shrouded in mystery, hundreds of crimson roses forming a living, breathing canvas that whispers, “What lies beneath?” This was not mere decoration; it was theatrical brilliance. Each rose, installed with care, was later plucked by curious passersby, transforming strangers into collaborators in an unfolding hand painted masterpiece. The activation celebrated the launch of Tequila Don Julio 70 Cristalino’s Artist Edition with designer Willy Chavarria, marking the second collaboration between Don Julio and Chavarria and building on the success of their first release. Together with the amazing team at MX agency, we brought this vision to life, an activation rooted in fidelity, love, and a passion for Mexican culture. Chavarria, a renowned fashion designer celebrated for his bold, socially conscious designs, inspired the mural through his signature red rose motif and the campaign’s Día de Muertos imagery. He was present for the reveal , witnessing the artwork come to life and engaging with the community as the roses were picked away. Hundreds of fresh roses were layered over the mural, concealing both the artwork and the limited-edition bottle beneath. Passersby picked the flowers one by one, gradually unveiling the mural while each rose was gifted back to the community. Situating this activation in SoHo during Fashion Week heightened its energy and relevance, placing Chavarria’s artistry in the heart of New York’s creative moment and tying the experience to a broader cultural conversation. This experience transformed a static mural into a living , evolving experience. By combining hand painted artistry with interactive storytelling, the project engaged both public and digital audiences, generating over 290K+ impressions, amplifying the impact far beyond SoHo. The installation exemplifies how hand painted art, cultural storytelling, and interactive design can elevate a brand experience. Through the rose reveal, the mural became more than a visual display; it became a shared, communal moment celebrating heritage, creativity, and the spirit of Por Amor. Previous Next

Acme < Back PROP AND IDEA HOUSE Overview Service Commercial Signage industry Production markets New York Wall(s) 1 Wall impressions N/A Acme, a prop and idea house revamped their exterior office space with a bright and funky design that was proudly executed by our paint crew. Our team prepared the artwork to fit the specs of the wall before preparing the paint and executing a colorful and vibrant hand painted mural. Previous Next

Instagram < Back UNTOLD PRIDE Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 460K+ As a leading advocate for the LGBTQ community, it comes as no surprise that this year New York City became the first state in the U.S. to celebrate and host World Pride Month. With the 50th anniversary of the 1969 Stonewall Inn Uprising at the pillar, the social media empire, Instagram honored the history of the event with their #UntoldPride campaign. The movement gave recognition to those who are unapologetically themselves and those who are trailblazing the way for basic human rights. Our talented mural crew had the honor of painting these colorful stories of members of the LGBTQ community, including a photo of the beautiful Marsha P. Johnson (bottom left), who during the time of the Stonewall Riots was an activist for Transgender rights. Giving recognition to the broad experiences that these people have faced, Instagram teamed up with OM to bring a few of these stories to Bushwick, an area with a significant LGBTQ population. Instagram’s CEO Adam Mosseri featured the colorful wall for #UntoldPride on his account, encouraging everyone to visit the installations. The mural drew the attention of New Yorkers and visitors alike as they celebrated the Pride events going on throughout the borough of Brooklyn. It quickly became a popular spot to stop, stare, and take photos! Seamlessly so, our infamously known “Instagramable Wall” couldn’t be a better place for the hand painted craft to integrate with this inspiring movement. Previous Next

TCU < Back 150TH ANNIVERSARY Overview Service Public Art industry Education markets Texas Wall(s) 2 Walls impressions N/A Texas Christian University (TCU), situated in Fort Worth, TX, commemorated its 150th anniversary by collaborating with Overall Murals, to hand paint two permanent high-impact wallscapes in Fort Worth to honor TCU's rich legacy and status as a leading Texas institution. Two school alumni designed the murals, each encapsulating facets of TCU's heritage and vibrant community. Artist Trevor Scott, a TCU graphic design alumnus, designed the monumental 96-foot tall and 90-foot wide mural that towers above Fort Worth’s downtown area. This design showcased iconic TCU landmarks like Frog Fountain and SuperFrog alongside Fort Worth's landmarks, including Bass Performance Hall and the city’s skyline. Its longevity, planned for at least five years, ensures a lasting tribute to TCU's legacy. Natalie Neale, another TCU graduate, designed a colorful mural that pays homage to a cherished tradition dating back to 1986 – TCU's annual tulip planting. Composed of a rainbow of tulip petals, this mural invites engagement, encouraging passersby to interact and pose in front of it, fostering a sense of community and connection. This wall, in particular, was especially challenging due to the artwork's rocky surface and soft blend of gradients. It was, as the painters called it, “a brush killer.” These vibrant murals serve as captivating art pieces and embody the essence of the university. Fort Worth, brimming with school pride, is notably influenced by TCU, which is evident in the pervasive display of the university's distinctive purple hue throughout the city. The collaboration between TCU and Overall Murals not only underscores the artistic brilliance of these installations but also highlights their strategic role as powerful recruitment tools. By showcasing TCU's excellence, these murals play a pivotal role in instilling pride among students, faculty, and alumni during city visits. Previous Next

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

ZICO < Back CRACK LIFE OPEN Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions ZICO makers of one of the fastest growing beverages in the market, partnered with celebrated actress, bestselling author, and entrepreneur Jessica Alba to launch their biggest national campaign to date, Crack Life Open. ZICO entrusted Overall Murals with the task of recreating their breezy new campaign in giant murals up to 50' tall--no small task considering the highly iconic campaign spokesmodel, Jessica Alba. Produced by Overall Mural's in-house teamof highly trained painters expert in the craft of photorealistic reproduction, the likeness in the finished murals was unmistakeable. A time-lapse of the intense six day process was filmed from start to finish in the heart of Williamsburg, Brooklyn. Previous Next

GRAND ST. & THOMPSON ST. M-70 Weekly impressions 182,110 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Lil Peep < Back HAPPY BIRTHDAY, GUS Overview Service Public Art industry Entertainment markets New York Wall(s) 1 Wall impressions 1.6 M+ Lil Peep, Gustav Elijah Åhr, revered as "the future of emo," significantly impacted the music scene before his untimely passing. To honor his legacy, Lil Peep's family collaborated with Overall Murals to hand paint the second annual commemorative mural in Bushwick, NY , a thriving neighborhood deeply resonating with Lil Peep's fanbase and artistic sensibilities. In a touching tribute, Lil Peep's mother and brother selected a specific photograph of Lil Peep to be transformed into a hand painted mural, following the tradition of using painted murals to honor loved ones. Grief and memorial murals have a rich history, especially in the vibrant backdrop of New York City . These poignant tributes don't stick to conventional locations; they pop up unexpectedly, adorning places from handball courts to the side of a bank. They often surface during pivotal moments like 9/11 or periods of heightened violence. Beyond commemorating challenging times, these murals also stand as vibrant memorials for fallen heroes and changemakers. These murals educate people about the person depicted and allow loved ones and the public to mourn and express their grief. Lil Peep's family played an integral role in the mural's creation, visiting the site to engage with the painters and witness the hand painting process unfold. Not only was their role in creating the design for the mural a personal touch, but their presence during its creation added a heartfelt dimension. Once the mural was completed, Lil Peep's mother and brother posed proudly in front of the finished artwork, sharing the emotional moment with their followers and Lil Peep's fans on social media. The mural, portraying Lil Peep's chosen photograph, was completed before his birthday on November 1st with the words “Happy Birthday, Gus” in his signature font hand painted across the wall. The completed mural became a gathering spot adjacent to a pop-up shop where the family arranged to sell his albums and memorabilia. It served as a poignant meeting point for fans to pay tribute, share memories, and capture moments in front of the wall, further preserving Lil Peep's enduring legacy. Overall Murals' collaboration with Lil Peep's family to create the Bushwick mural is a touching tribute to the late rapper's lasting impact. 196K people passed the mural monthly and off the wall, over 1.4 million fans liked it on social media. Hand painted murals traditionally play an emotive tribute, uniting communities and immortalizing the memory of influential figures like Lil Peep within the neighborhoods that hold them dear. Previous Next