LEXUS < Back LEXUS IS 2021 Overview Service Outdoor Advertising, Overall Creative industry Automotive markets New York Wall(s) 2 Walls impressions 930K+ In November, Moxi Events sought us out to spearhead a project to announce the launch of Lexus’ new luxury vehicle, the 2021 Lexus IS . Lexus was looking to break away from traditional automobile campaigns and tap into a new demographic of millennials. And what better way to announce a “thrilling” new campaign than on a 1300 square ft hand painted mural in the heart of Williamsburg, Brooklyn . Lexus was interested in supporting a local artist that would capture the spirit of their new modern design. So, we tapped into our rolodex of quality artists and asked the queen of graffiti, Queen Andrea , to brainstorm on the project. Why Queen Andrea? As a native New Yorker influenced by her environment and raised by artists, Andrea has left her mark (literally) and continues to do so through her use of color, graffiti, graphic design, and typography. Her overall energy toward the project made her a perfect collaborator for the Lexus IS campaign. The result? Lexus received a high-end street art mural that grabbed the attention of passersby (835,680 to be exact) and as an added bonus, a QR code was drawn onto the side of the mural. The QR code is a great tool, especially during the pandemic as it provides viewers with a seamless experience to engage with the brand. In fact, a recent survey done by Beacon Technology found, “18.8% of users in the US and the UK strongly agreed that there was a visible increase in QR code usage {…}.“ Adweek also notes, “41% of consumers are willing to scan QR codes for contactless purchase.” https://www.youtube.com/watch?v=wevHTxuwpZ0 As a result, Lexus’s use of QR codes was a perfect approach to lead every Williamsburg millennial, already attached to their phone, to the Lexus IS page — ‘cause hey, what millennial isn’t attached to their phone? Check out the hand painted graffiti signs and let us know what drives you! BEYOND THE WALL Artwork extended beyond the wall into car wraps, posters, and postcards to show at dealership showrooms. Previous Next

Converse < Back THE LUNARLON Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, Boston Wall(s) 2 Walls impressions 804K+ Everyone's favorite shoe just got a makeover -- the first one in nearly a century. This past summer, Converse unveiled a new, revamped edition of their classic All-Star Chucks, the Chuck Lunarlon. These new Chucks are equipped with sleek Nike insoles for a more comfortable wear and target a newer audience with their trendy minimalist design. Overall Murals took to the streets of Boston and the boardwalk of Venice Beach to assist in the grand reveal. Consisting of one black high top against a similarly dark background, the piece pops with the signature yellow neon lettering. The dark on dark imagery calls more attention to the intricate detailing that makes up the various textures of the iconic, Converse sneaker. The threads of the laces stand out with precise gradated striations. The Lunarlon is available in various primary colors, but any passerby of these murals may be more compelled to cop the originals. Previous Next

INSTAGRAM < Back YOURS TO MAKE Overview Service Outdoor Advertising industry Technology markets San Francisco, Los Angeles, New York, Atlanta, Chicago Wall(s) 11 walls impressions 6.5M+ Instagram has launched a new campaign “Who We Become Is Yours to Make.” showcasing how users can explore who they really are with Instagram. After a year that was anything but normal, the world’s most popular social media app aims to push progress, optimism, and reinvention with a campaign focused on empowering people through self-exploration. Because let’s face it, it’s cool to embrace “your weird”. Instagram chose 11 of our wallscapes making it our biggest mural campaign to date!! Care to challenge Instagram and make it 12? https://www.youtube.com/watch?v=K3eGLuYuFqA Murals were located in 5 major cities including, New York City , Chicago , Atlanta , Los Angeles, and San Francisco in areas that are culturally impactful, create major buzz, and appeal to a broad audience of users to the app. Our team hand painted a variety of Instagram Creators including artists, models, athletes, and even a digital alien. These Creators included @Plutopanther, a panther chameleon that likes to hang out on top of its owner’s, @thehanakatan , head and can be found on our three murals in SoMA , Williamsburg , and Bushwick . In Venice Beach and Wicker Park , our team tapped into make-up, painting @madroni_redclock , a funky makeup artist known for their unique aesthetic of using paint rollers, forks, towels, etc. to apply their makeup. And to take things one step further, our team worked on something out of this world with a mural depicting digital terrestrial avatar, @alizarexx , who floats within an intergalactic backdrop on another one of our Venice Beach walls and in Little Five Points. And who’s responsible for all the photos?? None other than the multi-disciplinary artist, Bella Newman who photographed portraits of each Instagram creator, displayed in the campaign’s artwork. Her raw style of capturing the uniqueness and individuality of the various influencers made for the dreamlike and in-your-face mural. The portraits combined with the murals’ size, color, and creativity plus being strategically displayed in some of our best hand paint locations was the formula for a successful mural campaign – Plus who doesn’t stop to touch the mural to see if it’s really hand painted! With Instagram’s creative direction and artwork, the app continues to prove itself as a platform for self-expression. Each mural featured each Creator’s Instagram handle allowing onlookers to connect with those portrayed in the campaign and aligning with Instagram’s continued support to connect its users and facilitate community building for all, coast to coast. Previous Next

DON JULIO < Back WILLY CHAVARRIA Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions 290K+ When art blooms from the streets and tequila tells stories worth savoring, mural magic happens. This was not just another brand activation; it was a handcrafted love letter , written in roses and revealed through the collective hands of the SoHo community. Picture this: a SoHo wall shrouded in mystery, hundreds of crimson roses forming a living, breathing canvas that whispers, “What lies beneath?” This was not mere decoration; it was theatrical brilliance. Each rose, installed with care, was later plucked by curious passersby, transforming strangers into collaborators in an unfolding hand painted masterpiece. The activation celebrated the launch of Tequila Don Julio 70 Cristalino’s Artist Edition with designer Willy Chavarria, marking the second collaboration between Don Julio and Chavarria and building on the success of their first release. Together with the amazing team at MX agency, we brought this vision to life, an activation rooted in fidelity, love, and a passion for Mexican culture. Chavarria, a renowned fashion designer celebrated for his bold, socially conscious designs, inspired the mural through his signature red rose motif and the campaign’s Día de Muertos imagery. He was present for the reveal , witnessing the artwork come to life and engaging with the community as the roses were picked away. Hundreds of fresh roses were layered over the mural, concealing both the artwork and the limited-edition bottle beneath. Passersby picked the flowers one by one, gradually unveiling the mural while each rose was gifted back to the community. Situating this activation in SoHo during Fashion Week heightened its energy and relevance, placing Chavarria’s artistry in the heart of New York’s creative moment and tying the experience to a broader cultural conversation. This experience transformed a static mural into a living , evolving experience. By combining hand painted artistry with interactive storytelling, the project engaged both public and digital audiences, generating over 290K+ impressions, amplifying the impact far beyond SoHo. The installation exemplifies how hand painted art, cultural storytelling, and interactive design can elevate a brand experience. Through the rose reveal, the mural became more than a visual display; it became a shared, communal moment celebrating heritage, creativity, and the spirit of Por Amor. Previous Next

We are always looking to grow our team. Apply to join Overall Murals today! JoiN OUr TEAm If you don't see a job opening that matches your skills and interests but still want to join our team, we encourage you to send us your cover letter, resume, and examples of your work here . paint and shop team Freelance painter

Bethesda < Back WOLFENSTEIN Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The New Order is an action-adventure firstperson video game developed by MachineGames and published by Bethesda Softworks. Set in alternative history 1960s Europe in a world where the Nazis won the Second World War, the singleplayer story follows William B.J Blazkowicz and his efforts to stop the Nazi rule over the world. Bethesda Softworks commissioned Overall Murals to produce an epic portrait of B.J. on a wallscape over one of the busiest intersections in Williamsburg, Brooklyn, in advance of the May, 2014 release. The highly detailed mural depicts B.J. in full battle gear, stomping across a smoldering cityscape against a stark full moon. Within a week of its release, Wolfenstein: The New Order was the fourth best-selling game in the United States. Previous Next

Video production intern Company Overview: Overall Murals, Inc. is an independent Outdoor Advertising Company specializing in large-scale, hand-painted advertising murals nationwide. Based in Brooklyn since 2010, Overall Murals is expanding and seeking new talent to help lead our growth. Job Summary: We are seeking a dedicated and detail-oriented Video Production Intern to join our dynamic team. The ideal candidate will assist with various aspects of on-site video shoots, including transporting and setting up gear, monitoring and adjusting timelapse cameras, and managing captured footage. The role involves working closely with clients and internal teams to ensure smooth and efficient video production processes. Key Responsibilities: Assist with transporting and setting up gear for on-site video shoots, including solo tasks. Setup and monitor time lapse cameras, making necessary adjustments to ensure optimal performance Build and prepare camera setups on-site for the day's shooting requirements. Ensure timely arrival and departure, especially during gear setup and breakdown. Client and Team Coordination: Receive video briefs from clients and create detailed Trello Boards for project tracking. Write comprehensive video plans for the internal video team to follow. Facilitate the passing and receiving of files, including deliverables, music files, and mandatory documents, between clients and the internal team. Maintain balanced Trello boards and ensure effective communication with the sales team. Footage Management: Sort and backup captured footage using our current backup infrastructure. Research and implement a plan for long-term video storage that is accessible to a small in-house team. Other responsibilities as required Qualifications: Proven experience in video production or a related field. Proficiency in using video production equipment and software or ability/willingness to lear Strong organizational skills with the ability to manage multiple tasks simultaneously. Excellent communication skills, both verbal and written. Ability to work independently and as part of a team. Flexibility to work early mornings, late evenings, and weekends as required. Willingness to learn new video systems. Familiarity with camera stabilizers, camera sliders for time lapse/production shots, and knowledge of cable and battery management is a plus. Physical Requirements: Ability to lift and transport video equipment. Comfortable with standing for extended periods and performing physical tasks related to video production setup. Sometimes necessary to arrive as early as 7:45 AM to a shoot or stay past 6 PM to finish breaking gear down TERMS & COMPENSATION: Salary and hours: This is an hourly, part-time position position at $16 per hour. Location: 878 Kent Ave / 289 Scholes St / Varying NYC Locations] Reports to: Senior Producer Apply New York, NY

SPOTIFY < Back FITNESS WITH SPOTIFY Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 2 Walls impressions 1.4M+ Brief Spotify is promoting the launch of its new fitness and wellness feature, designed to position the platform as a daily companion for movement, motivation, and well-being, through hand painted murals that build brand awareness of Spotify’s expansion into guided workouts and creator-led fitness content. Build Overall Production executed two hand painted murals in the Venice and Abbot Kinney neighborhoods, strategically placed in high-traffic areas frequented by runners, fitness enthusiasts, and wellness-focused communities. Reveal The walls were transformed into curated advertisements featuring figures in workout poses, designed specifically to fit each wall's layout . This intentional approach treated the wall space as part of the composition, depicting two people in yoga positions in a way that creates the illusion they are physically occupying the environment they’re painted in. Impact The murals generated visibility among more than 1,426,736 passersby in active neighborhoods, helping increase brand awareness for the app’s latest feature. The visuals showcased the brand’s thoughtful and intentional approach, using the wall space as a creative opportunity to capture attention and encourage passersby to stop and engage. Previous Next

Sony < Back BAD BOYS 4 Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The Bad Boys franchise, starring the formidable duo of Will Smith and Martin Lawrence, has been a commercial success since its inception in 1995. The first film introduced audiences to the Miami detectives Mike Lowrey and Marcus Burnett, setting the stage for the sequels Bad Boys II in 2003 and Bad Boys for Life in 2020. The franchise's winning formula of dynamic chemistry and action-packed adventures has made it a staple in action-comedy cinema, setting high expectations for the upcoming Bad Boys 4 . Recognizing the need to make a bold statement, Sony decided to elevate our traditional hand painted advertising murals. Instead, they requested we incorporate glow-in-the-dark elements to create a striking visual effect that would be captivating both day and night. The mural depicted Smith and Lawrence in their roles as Lowrey and Burnett, set against a black backdrop with large, vibrant, and colorful fluorescent letters, filled with scenes from the film, spelling out BAD BOYS. To achieve this effect, our walldogs worked tirelessly into the night, bringing the artwork to life and ensuring the bright colors would punch at night. They utilized orange, green, and pink fluorescent colors to highlight the backdrop. Some areas were further enhanced with specialty UV paints. In contrast, sections that did not receive neon and translucent paint treatments were intentionally left darker, starkly contrasting the glowing elements. The mural was painted on our LA-08 Unit, which is equipped with new lighting fixtures and is located on Venice's iconic Windward Ave. between Pacific Ave. and Speedway in Venice Beach . An area known for its quirky atmosphere, amidst street performers, great nightlife spots like Townhouse and Winston House, and attractions such as the Venice Electric Light Parade , makes this wallscape a perfect location for a glow-in-the-dark mural. Our team of skilled painters worked through the week and found themselves becoming main characters for beachgoers, tourists, and anyone looking to observe the painting's magic in real-time and add some awesome content to their social media feeds. The mural drew significant attention, transforming an already impressive art piece into a dazzling display. Passersby were especially in awe of the actors’ painted portraits and frequently stopped to take photos and share them online, effectively amplifying the campaign's reach. From the mural's creation to its final product, more than 500,000 individuals interacted with the artwork, using their phones to document and share their experiences. This encouraged them and their followers to head to their local theater to catch the latest Bad Boys film! See it in action on our Instagram . Previous Next

About Us: We are a fast-growing, innovative Out-of-Home (OOH) media company based in Brooklyn, New York, dedicated to creating impactful advertising experiences through creative media solutions. We are seeking a highly organized, motivated, and detail-oriented Sales Coordinator to join our growing team. This role is ideal for someone who thrives in a collaborative, fast-paced environment and is eager to build a career in media, advertising, and sales. The successful candidate will play a critical role in supporting our sales efforts, coordinating cross-functional projects, and ensuring seamless execution of client campaigns from proposal through completion. This position offers opportunities for professional growth and advancement within the organization. Key Responsibilities: Prepare client proposals, presentations, contracts, and supporting sales materials Assist with managing media inventory, space holds, and campaign approvals Maintain and update CRM records, ensuring accurate client and pipeline information Coordinate communication and project execution across Sales, Marketing, and Production teams Track campaign performance, proof-of-performance (POP), affidavits, and reporting requirements Manage and update inventory internally and within agency RFP platforms Research market trends, competitive activity, and industry insights to support sales initiatives Coordinate artwork submissions and production requirements with internal teams and clients Ensure accurate and timely invoicing and campaign documentation Prospect and research new business opportunities and qualified leads Provide administrative and operational support to the sales team and senior leadership Attend client meetings, industry events, and networking functions as needed Qualifications & Experience: Professional office experience, whether gained through full-time work, internships, or other relevant experiences, is preferred. Candidates with an interest in advertising, media, or sales, including recent college graduates, are encouraged to apply Strong proficiency in Microsoft Excel, PowerPoint, Keynote, Google Workspace, Google Maps, and CRM platforms Excellent written and verbal communication skills Exceptional organizational skills with the ability to manage multiple priorities and deadlines Strong analytical skills and the ability to interpret and present data effectively Self-starter who takes initiative and follows through on projects independently Positive, collaborative attitude with a willingness to learn and contribute Professional demeanor and strong interpersonal skills Entrepreneurial mindset with a proactive approach to problem-solving Genuine interest in advertising, media, art, and the evolving OOH landscape Desire to build a long-term career in media, advertising, and sales What We Offer: Starting salary of $55,000+ annually, depending on experience Hybrid work environment Opportunities for career growth and advancement 401(k) plan Health, dental, and vision insurance eligibility after 90 days Paid Time Off Exposure to a dynamic and creative media business with direct access to leadership and industry professionals How to Apply: Please apply here with the below items: Resume Cover letter A photo or image of your favorite painting (whether one of ours or another artist's) and a brief note explaining why it inspires you We look forward to hearing from you. New York, NY SALES COORDINATOR JOB TITLE: Sales Coordinator DEPARTMENT: Sales LOCATION: Hybrid TERMS: Full-time APPLY

ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. https://vimeo.com/952388033 Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. https://vimeo.com/952093903 Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next

Comedy Central < Back BROAD CITY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The word is funny. So is the new show Broad City which upon its debut on Comedy Central has generated a bajillion rave reviews. We hand painted two walls in Williamsburg and Greenpoint to help promote the comedic duo and their show, originally a web series that is now produced by the Amy Poehler. Brooklyn based artist, Mike Perry illustrated the art work's background, which pops with crazy bright colors. Even during another one of New York's grueling winter's week, this was definitely a fun one for us to be apart of. Previous Next