out old-school cameras to snap a shot of their friends' outfits or capture lo-fi photos of classic SoHo

You put your headphones in and escape the 45-minute commute before you find yourself in the heart of SoHo

Get to know the area SOHO SoHo, in New York City , is a vibrant neighborhood where history meets creativity Once an artist haven, SoHo has transformed into a global hotspot for art lovers, fashion enthusiasts, SoHo is one of the most sought-after neighborhoods for brands to have a presence in. Soho's iconic cast iron architecture, abundance of shopping, world-class restaurants, and the city's Located between downtown’s edgy charm and SoHo’s sophistication, this wall overlooks SoHo, Chinatown,

Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho The bold blue, white and black mural is focused on the unique and thriving culture of Soho. designer, Misha Tyutyunik, said in a press statement, " It evokes the commercial refinement of present-day SoHo

it was a handcrafted love letter , written in roses and revealed through the collective hands of the SoHo Picture this: a SoHo wall shrouded in mystery, hundreds of crimson roses forming a living, breathing Situating this activation in SoHo during Fashion Week heightened its energy and relevance, placing Chavarria both public and digital audiences, generating over 290K+ impressions, amplifying the impact far beyond SoHo