Overall Special FX (formerly Paint Lab) services collaborate with clients by contributing innovative Editor’s Note: Paint Lab has been rebranded as Special FX. FX. Here’s the Special FX fab five , each one highlighting just some Special FX capabilities: Glow-in-the-Dark Contact the Overall Special FX and see how far you can take it.

A long-lasting friendship between two companies has flourished into a spicy collaboration. Cosmic Sass Chili Sauce and Overall Murals have teamed up to create a robust, fresh, magical, and vivid flavor. Our simple ingredients bring out the multi- dimensional flavors that highlight the peppers' fruitiness and depth. This unique taste is best enjoyed when friends gather. That's when the magic happens. Meet the Spicy Duo Meet the spicy duo Angel Saemai and Helen Li, who crossed paths in Boston shortly after college. These two entrepreneurs eventually moved to opposite coasts—Angel to New York and Helen to Los Angeles—where they started their families and businesses.   In 2016, Helen, an architect, and her husband, Leo Lamprides, a trained culinary chef, launched Chinese Laundry Kitchen, a hand-pulled noodle food truck in Highland Park. Their venture was inspired by a curiosity to explore the intersection of diverse cultural backgrounds and culinary influences. Since then, they have launched a successful Dan Dan sauce , now sold nationwide.   Angel and her husband, Dmitry Pankov, founded Overall Murals in 2010. They combined their backgrounds in art and advertising to create a nationwide outdoor advertising and mural painting company.   They decided to merge their talents to celebrate their lifelong friendship—which now includes their spouses and children—and their shared appreciation for creativity and hard work (along with Angel's love for hot sauce). They didn't want to keep all the hot sauce to themselves, so they partnered to release an exciting collaborative sauce called Cosmic Sass.   Released in the summer of 2024, Overall Murals proudly shares this sauce with their friends and partners, ensuring everyone can enjoy it. 1:1 with Angel and Helen How did the two companies/friends meet?   HELEN: Angel and Helen met in Boston shortly after college, and have remained besties ever since.   ANGEL: After Boston, Helen moved to LA and Angel to NY where we met our husbands and business partners. Our hubbies and kids are now also buddies and we never miss any opportunity to take a beach trip as well as an annual camping trip together!   Roots of your company / How and why did you start? ​ HELEN: Chinese Laundry Kitchen was started in 2016 as a food truck fueled by our curiosity to explore the overlay of our different cultural backgrounds and culinary influences.   ANGEL: Overall Murals began in 2010 to fuse the two owner’s backgrounds as well: art and advertising, but on a much larger and public scale.   Why the collaboration?   HELEN: Because we appreciate each other’s creativity. Plus creating with friends is FUN!   ANGEL: We love CLK’s hot sauce and crave it whenever we don’t have any in the fridge. It has quality ingredients, just like the top notch quality we strive for in our own mural work. We didn’t want to hog it all and wanted to share it with our friends and OM’s partners.

classic American breakfast treat, 2024 has become a year of out-of-home (OOH) innovation that has put our Special FX  team at Overall Murals to work.  Now let’s move on to our highly requested Special FX  service, glow-in-the-dark murals .

design, artist collaborations, brand content, post-production, and the evolution of Overall Creative and Special FX teams—advancing storytelling grounded in craftsmanship and the artistry of the hand painted medium oversees every stage of the process—from concept and creative development to production, installation, and special

to establish a bold summer seasonal statement, while another introduces a collaboration that feels specific A food or beverage brand can anchor itself in high-energy social corridors, then extend into surrounding Our award-winning Special FX team introduces elements that change how people engage with the work, not These elements don’t just add spectacle; they increase engagement, repeat views, and time spent with

you’re curious how that can extend, see our work with Don Julio and Willy Chavarria through Overall Special FX , or Queen Andrea and Lexus through Overall Creative .

Special FX pieces that rain and reveal something unexpected.

TATS CRU and Fx crew Graffiti production walls along the 6 line in 2000 were amazing. In this case, an open grassy area for people to come, sit, relax, and enjoy something special outside

Calendars here were jam-packed with special events (shout out to Budweiser’s Clydesdales), celebs (including Ciara, Mark Wahlberg, Jay-Z, and Eli Manning), press, and social media influencers.

philosophy that fuels his work: ANNA: How did you get into videography, and what drew you to filming murals specifically documentary side; the raw footage of the mural being made and the production side, where the video is crafted specifically the video tells the full story to those at home, making it clear right away how it works and why it’s special HAYDEN:   The full setup includes: Sony FX3 with 3 lenses - wide (16-35mm), medium (24-70mm), and Now, with social media, trailers, and behind-the-scenes content, there's an entire narrative that goes

designer watch, what we’ve found most successful is when the design is meaningfully created with our specific The IWC artwork was specially designed to create an anamorphic perspective.

Why do you think it's crucial to have more women, and specifically women of color, working in this field Women bring unique skills and strengths that often get overlooked, but we add that special touch that