For brands, that movement creates both a unique opportunity and overwhelming pressure. A single wall can introduce a brand, but its impact is limited. A brand might begin with a high-visibility wall along Melrose, where foot traffic and retail density It allows brands to plan for presence, not just placement. A food or beverage brand can anchor itself in high-energy social corridors, then extend into surrounding

Shannon Peel joins as Creative Director; Jeff Jan named Fractional Chief Brand & Impact Officer Brooklyn today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand accomplished artist and creative leader whose career bridges fine art, street culture, fashion, and brand At Overall Murals, he will lead creative design, artist collaborations, brand content, post-production experience across brand strategy, communications, media, and OOH advertising.

Good luck attempting such intricacy with vinyl sticker advertisements.  is usually our greatest adversary to the process when it comes to our oil-based mural ads, but for Ore-Ida Ore-Ida’s team approached us with the high-stakes task of a never-before-done “rain-activated” mural From the small test wall in our Brooklyn-based shop to our 40-foot vertical wallscape in Pike Place,

Then, with campaigns like the rain-activated mural we did for Ore-Ida , the experience shifts even more HAYDEN:   It’s cool to see when a project gets posted and gains traction, especially from artists or brands After creating around 75 videos last year , most of them circulate internally within the agency or brand For us, we're not just producing content for brands but telling our own creative story .

examples of how the Paint Lab works with our clients to create astonishing works of art for client brands Can it be done on a scale as grand as a hand painted wall? OM Paint Lab created an anamorphic wall with International Watch Company (IWC), and there was a 25-foot is just one example of how OM Paint Lab helps agencies discover and complete the last mile for their brands It’s an unforgettable brand experience and an outdoor media landmark.

For brands trying to earn real-world attention, that kind of organic curiosity is rare. Brands want your eyes, ears, and all your senses to stay top of mind. Brands connect with people through voices that already carry trust. When brands invest in the artist’s story alongside their own, the collaboration becomes part of the brand At Overall Murals, we build collaborations between artists and brands every day.

husband, Leo Lamprides, a trained culinary chef, launched Chinese Laundry Kitchen, a hand-pulled noodle food HELEN: Chinese Laundry Kitchen was started in 2016 as a food truck fueled by our curiosity to explore

The Juice location at 1185 6th Avenue, our in-house Overall Creative team combined strategic design, brand Joe & The Juice, a global lifestyle brand, is known for its fresh juices, sandwiches, and energetic cafes Founded in Copenhagen in 2002, the brand has expanded internationally while maintaining its focus on the playful motif, while the circular running track subtly formed a “J,” connecting the mural to the brand “The fruit shapes and the hidden ‘J’ are playful discoveries that connect brand and place in a way that

Whether the agency is ideating artwork for a liquor brand or a designer watch, what we’ve found most The care ensures the client’s brand gets a one-up in the impressions department. hanging chairs, shooting ideas into a basketball hoop, think about what kind of artwork will have your brand or your client’s brand represented with the best return. Maltipoo who just happens to have more followers than you, posing in front of your mural and tagging your brand

Our deep love for art of every genre and our admiration and fondness for the work of a great many artists It allows us to have fun with our brand, work with various talents from different backgrounds, and hold skateboard industry and worked with artists such as KRS-ONE, Pearl Jam, Pixies, and Blink-182 and for brands performing in Sweden (The National, The Strokes) and for skateboard brands. Mander’s aesthetic and branding dovetail with our culture; his designs for bands reference the posters

That’s why it’s no surprise that brands have integrated mobile technology through hand painted murals Digital integration offers an innovative opportunity for immersive advertising, where brands can incorporate One of our most impactful collaborations last year was with Google for their tech brand’s latest campaign Doritos wanted a mural to increase awareness and allow people in those communities to engage with the brand Brands have also found success by utilizing QR codes as a simple and effective way to promote themselves

WHEN DID YOU START NOTICING BRANDS PAYING ATTENTION TO THIS SPACE? I have a rule for companies, I do “Graffiti” for which goes, “If I walk past this job, will I feel good ARE WE IN A GOOD MOMENT FOR IT, OR ARE WE LOSING SOMETHING? WHAT DOES GOOD COMMISSIONED PUBLIC ART ACTUALLY DO FOR A PLACE WHEN IT'S DONE RIGHT? There's a reason Overall Murals brought Shannon Peel into the fold as Creative Director, and it's not