It moves through Venice in the golden hours of late afternoon, pulses along Melrose where retail meets Fashion, CPG, tech, finance, retail, travel, and alcohol all compete for attention in the same environments A brand might begin with a high-visibility wall along Melrose, where foot traffic and retail density

We then provide them a spec sheet that gives them all the details about each wall’s size so that they When artwork is created with the wall(s) in mind, it shows a creative’s attention to detail and thoughtfulness

Up close, you can see the detail in every stroke —the layering of color, the subtle hand movements,

The analog approach slows my photographing process and demands that I pay attention to every detail of

The wall rewards hand paints with small details, textures or colors that only make sense from a few steps

With his keen eye for detail and a dedication to revealing the ‘why’ behind the art, Hayden ensures that

Mander’s cool, detailed style and his skate-and-graffiti background are a perfect fit for us – we also

I detail in the article below how we got here and what it means to us. Check out more photos here.