Outdoor Advertising, Content Creation
What's futuristic, contemporary, and has our painters saying "Are we done yet!?"... Our latest mural for Amazon Music for breakthrough artist Lolo Zouaï. It took 4 painters each day of production to painstakingly paint the intricate details of this futuristic artwork on the William Vale Hotel in Williamsburg, Brooklyn. The result? An out-of-this-world cyber reality only achieved by our paint crew's attention to detail and hand paint techniques.
The process of making this masterpiece involved layering various patterns, which required much patience because as soon as one detailed area was completed another color and pattern had to be painted on top of it (woosah!). This year, the Overall Murals crew has already painted 10 murals for Amazon Music's latest campaign featuring Breakthrough Artists from worldwide. Each artwork was created by talented digital designers such as Eva Cremers, Rosanna Webster, Genie Espinosa, James Dawe, Jelly, and more, who used the best software and technologies to design the artwork on their computers. From their screens to our paintbrushes, our crew translated it into a hand painted art piece.
The artworks have been amazing to hand paint as they are playful, vibrant and a happy mix of both photorealistic and illustrative. Passersby and neighborhood locals are excited to see the monthly adaptations announcing the next new artist. In fact, Amazon's Brooklyn HQ is around the corner, which makes it extra fun to be able to see a client's reaction in person!So, if your playlists are getting boring and you're looking for some new sounds we highly recommend stopping by our mural to see who our team reveals in November. And for more creative ideas for your next campaign, check out our article on how advertisers have complimented our walls with great artwork that stands out!