Exploring the Colorful Past, Present and Future of DTLA Downtown Los Angeles (DTLA) is one of LA's most historic and diverse areas, offering a little bit of everything that represents the city. Palm trees sit between the shiny skyscrapers like the Wilshire Grand Hotel and iconic historic buildings like the Biltmore and LA Times building; some of the best tacos at Sonoratown share a zipcode with the tres chic French hotspot Perch; modern architecture and digital signs mix with buildings from the 1800s covered in ghost signs; a neighborhood where The Orpheum can celebrate 100 years with bands and comedians still selling out shows. DTLA has shown that evolution can preserve the character of the past while bringing in the food and culture of the future. It’s a place where old and new collide. And DTLA has been reinventing itself for nearly 250 years. THE HISTORY OF DTLA The city of LA was founded in 1781 by 44 settlers, and Downtown LA (DTLA) was where they started building. About a century later, it grew into the city’s center and is now considered the city’s historic heart. Head to Olvera Street, located within the city’s oldest historic district. This is the oldest block in LA and home to Avila Adobe, the oldest surviving residence built in 1818. There, the street is lined with colorful market stalls, restaurants, and generations-old businesses that reflect Los Angeles’ Mexican roots. In the early 1900s, long before Hollywood became Hollywood, Broadway was downtown's lifeline, lined with packed theaters, glowing neon marquees, and grand movie palaces. Today, Broadway still holds the largest collection of intact historic movie palaces in the country. In the 1970s, the entertainment industry began moving farther out as artists moved into empty warehouses east of Alameda, drawn by huge loft spaces and more affordable rent. They created studios, galleries, and live/work lofts in what eventually became the Arts District. In 1981, the city formally legalized artist residences in many of those former industrial buildings. The Arts District wouldn’t be known as such if these artists didn’t also paint the streets with murals that still exist today. These ever-changing murals and street art became part of the neighborhood and an integral part of how the Arts District developed its identity. That tradition is still visible everywhere from warehouse walls to giant contemporary murals throughout DTLA. WHY HAND PAINT IS IMPORTANT TO DTLA CULTURE? That history feels especially relevant to us at Overall. Hand painted signage and murals have long been part of the commercial landscape in DTLA and cities across the country. Before printers and vinyl cutters, businesses used murals and painted billboards to bring color, character, and attention to products and the buildings that house them. The tradition may have evolved, but the core concept hasn’t: hand painting is, and always will be, one of the most direct ways to bring a building to life. It’s also why hand painted work still makes sense here. In a neighborhood rich with culture, history, art, and architecture that continues to evolve, a mural can bring the creative side of advertising to life in DTLA while staying true to its roots. WHAT'S HAPPENING TODAY IN DTLA? More people are living there. Since the late 1990s, its residential population has grown exponentially from under 18,000 to over 90,000, and the DTLA 2040 plan envisions a population of more than 200,000 residents, not including businesses and workers. In September 2025, Mayor Karen Bass recently gave final approval for the Los Angeles Convention Center modernization. She framed the project as much more than an upgrade to one building, calling it part of “revitalizing the heart of our city” and pointing to its role in bringing tourism, jobs, and more activity back into Downtown. Other major developments are coming within the next year, such as Fourth & Central near the Arts District, which would add more than 1,500 residences, along with restaurants, shops, and offices. The infamous Erewhon is opening a DTLA location in 2027, which may be one of the more obvious signs that retailers are betting on the neighborhood’s future. The city is also making it easier to move within these neighborhoods. Metro’s Regional Connector tied together Little Tokyo/Arts District, Historic Broadway, and Grand Avenue Arts/Bunker Hill, making Downtown a much more useful transit hub and a far easier place to explore without a car. With the 2028 Olympic and Paralympic Games approaching, that connectivity is developing faster and is even more reliable. Downtown will be one of the primary hubs for the Games, while the Convention Center and surrounding public spaces continue to receive major investment. REASONS TO VISIT DTLA Besides what’s new, some of the best reasons to visit Downtown have been there for decades. Hidden gems include the unique Apple Store and the Apple Tower Theatre on Broadway, which occupies a beautifully restored 1927 movie palace. Don’t miss Grand Central Market. Open since 1917, it is still one of the best places to eat your way through the city. Right across the street is Angels Flight, the tiny historic railway that’s been carrying passengers up steep Bunker Hill since 1901. And nearby, The Last Bookstore fills a former bank building, complete with its original vault full of books. The food scene is just as varied. Notable foodie havens include Bestia, Bavel, Girl & the Goat, and Kato at ROW DTLA, while Philippe The Original has served French dip sandwiches since 1908. Los Angeles is saturated with culture, and DTLA is no exception. Walt Disney Concert Hall, The Broad, MOCA, and the Music Center anchor the Bunker Hill area. The newly opened DATALAND adds an entirely different kind of museum focused on AI and digital art. Farther south, L.A. LIVE, Crypto.com Arena, and the GRAMMY Museum bring major sports, concerts, and nightlife entertainment to the neighborhood. And Broadway is still putting on a show. Its historic theaters, including the Orpheum, United Theater, Globe, and Belasco, still command the large audiences heading into downtown. Then there’s the Fashion District, which never really stopped moving. With roughly 100 blocks of showrooms, wholesalers, fabric stores, flower vendors, and more than 1,000 retailers, this part of DTLA embodies a whole different kind of energy. The variety of places found within blocks of each other is DTLA’s greatest strength. Within a relatively small area, you have Little Tokyo, Chinatown, the Historic Core, Broadway, the Fashion District, Arts District, South Park, and Bunker Hill. Each neighborhoods holds very different histories that overlap rather than blend into one generic Downtown. LA Tourism describes Downtown as a compact collection of districts, from street art and galleries to historic architecture, shopping and some of the city’s oldest cultural landmarks. The city is making it easier to move within these neighborhoods too. Metro’s Regional Connector tied together Little Tokyo/Arts District, Historic Broadway and Grand Avenue Arts/Bunker Hill, making Downtown a much more useful transit hub and a far easier place to explore without a car. With the 2028 Olympic and Paralympic Games approaching, that connectivity is developing faster and is even more reliable. Downtown will be one of the primary hubs for the Games, while the Convention Center and surrounding public spaces continue to receive major investment. We can’t ignore DTLA's real challenges. Some blocks stay quiet, and homelessness is highly visible due to an uneven recovery. But Downtown has never moved in a straight line, and as the world's needs evolve, so does DTLA. BE A PART OF DTLA DTLA is increasingly becoming a compelling place for brands to show up. More people are living Downtown, more visitors are coming through, and new businesses keep investing in the area. The neighborhood is deeply connected to its own visual history, and that is what makes hand painted advertising feel especially at home here. Murals and signs have been part of DTLA’s streetscape for generations. Today, they give brands a way to become part of that landscape rather than simply appear on it. A hand painted wall can add something to the neighborhood while putting a brand directly into the culture, architecture, and movement of Downtown. That’s what we do at Overall: turn the walls that make DTLA recognizable into something people notice and share. We keep the heart of DTLA beating, one hand painted mural at a time.

We created the Overall Workwear line for our crew and our needs. As we developed our Power House and wall units, we realized that our activities go far beyond painting large murals. We also take on facade restorations, electrical work, design and fabricating, structural steel, concrete footings and other trades. All of these skillsets are essential to creating a fully custom-built creative hub and wall units with one purpose: provide a platform for visual creativity and beyond. Our workwear is designed by Overall Creative for the demands of the field. Thicker fabrics help protect against cuts and UV rays, while different styles are designed for both hot and cold days. Designed to perform in tough field conditions. Look good on and off the job.

We don’t just play the field, we paint it. There are moments when a city stops behaving like a place and starts behaving like energy. Summer always brings an enhanced version of that, but when the highly anticipated FIFA World Cup arrives next month, it moves differently. It accelerates. Flights arrive packed, sidewalks buzz late into the night, and entire neighborhoods pulse with a contagious sense of excitement. In cities like Los Angeles, New York, Seattle, Atlanta, and San Francisco, the energy of the World Cup doesn’t stay confined to stadiums or match schedules; it takes over everything. It moves through Venice in the golden hours of late afternoon, pulses along Melrose where retail meets culture, fills the streets of Soho by day, and electrifies Williamsburg long into the night. This isn’t just about watching the game; it is about stepping into it. The World Cup becomes a citywide experience, where every neighborhood, every street, and every moment invites you to be part of something bigger. For brands, that movement creates both a unique opportunity and overwhelming pressure. Fashion, CPG, tech, finance, retail, travel, and alcohol all compete for attention in the same environments, often during the same hours. Visibility is everywhere, but it disappears just as quickly. What stands out isn’t what’s seen once, it’s what shows up again, naturally, as people move. Not just creatively, but in how they perform. They hold attention longer, show up repeatedly, and extend naturally into the content people create around them. At Overall Murals, the work starts with understanding that a wall is not just a location; it is part of a larger path to making an impression. A single wall can introduce a brand, but its impact is limited. When that presence continues across multiple placements, it begins to build frequency, recognition, and momentum in the real world. Across our wide footprint, LA’s Venice and Melrose, Seattle’s Pike Place, Atlanta’s Downtown, to New York’s LES and Bushwick, San Francisco’s Union Square, and many more, we’ve seen how that continuity builds and engages. A brand might begin with a high-visibility wall along Melrose, where foot traffic and retail density create immediate exposure, then extend into Venice, where the pace slows, and people engage differently with their surroundings. In New York, that presence might shift onto bustling Canal Street, where daytime movement peaks, and then onto Wythe Avenue, where the environment invites a different kind of attention at night. Each wall meets a different moment, but together they create something cohesive. That consistency across environments increases the likelihood that a brand is not just seen, but remembered. It allows brands to plan for presence, not just placement. A fashion brand might use one perfectly placed wall to establish a bold summer seasonal statement, while another introduces a collaboration that feels specific to a neighborhood. A food or beverage brand can anchor itself in high-energy social corridors, then extend into surrounding areas where those moments continue more organically. A tech brand may drive hyper-productivity into experience-driven messaging in places where people are actively moving about. In each case, the goal isn’t just visibility. It’s sustained presence across the moments where people are already moving, gathering, and engaging. It’s where craft meets media performance, delivering both physical impact and extended reach. During the World Cup and summer season, when millions of people are documenting their experience, capturing where they are, what they’re seeing, and how the city feels, the work begins to move beyond the street. Within that system, certain walls can be rigged and illuminated to do more. Our award-winning Special FX team introduces elements that change how people engage with the work, not by overwhelming it, but by giving it another layer to reveal over time, and creating further engagement and discussion beyond the wall. A brand might use materials that respond to light, so the wall shifts from day to night, or incorporate finishes that catch the eye anamorphically depending on where someone is standing. These elements don’t just add spectacle; they increase engagement, repeat views, and time spent with the work. What ties all of this together is where the work lives. During a moment of this scale, the most obvious placements quickly become crowded. The real opportunity often exists just beyond them, in the connectors between neighborhoods, along the streets that lead into gathering points, in the places where people pause rather than pass through. This is how the footprint expands, not as a fixed map, but as something that adapts to the moment to deliver stronger engagement in those moments. And that’s where the impression deepens. In a season where everything is competing for attention and where movement replaces routine, that kind of presence is what allows hand painted walls to go beyond. Not just as media, and not just as craft, but as something that connects both, creating impressions that build, travel, and last, driving both cultural relevance and real-world impact for brands. If you’re interested in what’s behind the walls and what they can do for your brand, explore more at overallmurals.com/services or reach me at scott@overallmurals.com.

Get to Know The Wall Trust the Process Hand Crafted Quality History of the Neighborhood Meet the Landlord Trust The Process lorem ipsum dolor sit amet consectetur adipiscing elit quo animi qui laboris duis officia ex omnis tempor facere occaecat autem dolor et amet distinctio deserunt qui similique eos commodo et sint nihil sunt quas tempor possimus culpa ad et consectetur consequatur exercitation quo exercitation eos fugiat proident dolore corrupti voluptas. lorem ipsum dolor sit amet consectetur adipiscing elit quo animi qui laboris duis officia ex omnis tempor facere occaecat autem dolor et amet distinctio deserunt qui similique eos commodo et sint nihil sunt quas tempor possimus culpa ad et consectetur consequatur exercitation quo exercitation eos fugiat proident dolore corrupti voluptas Learn More Trust The Process lorem ipsum dolor sit amet consectetur adipiscing elit quo animi qui laboris duis officia ex omnis tempor facere occaecat autem dolor et amet distinctio deserunt qui similique eos commodo et sint nihil sunt quas tempor possimus culpa ad et consectetur consequatur exercitation quo exercitation eos fugiat proident dolore corrupti voluptas. lorem ipsum dolor sit amet consectetur adipiscing elit quo animi qui laboris duis officia ex omnis tempor facere occaecat autem dolor et amet distinctio deserunt qui similique eos commodo et sint nihil sunt quas tempor possimus culpa ad et consectetur consequatur exercitation quo exercitation eos fugiat proident dolore corrupti voluptas Learn More Williamsburg, Brooklyn AREA Williamsburg, Brooklyn, NY LAT & LONG 40.716099 -73.966132 B-69 Kent Ave. & Grand St. What could be better than a wallscape in front of the world-renowned Domino Park? Especially when Tacocina’s taco joint is nestled right inside the park! Williamsburg doesn’t mess around, and neither does this location, which hosts some of the busiest bike lanes, running paths, and a seasonal outdoor ice skating rink at Domino Square. From here, pedestrians can ooh and ahh at the breathtaking waterfront views of the Manhattan skyline. Looking to impress a hot date? Forget Netflix and chill and hop over to Nitehawk Cinema, where you can wine and dine while watching one of your favorite films. Hoping for a second date? Cozy up at the iconic Misi or its sister, MISIPASTA, for an elevated, handcrafted dinner. A+18 WEEKLY IMPS 113,125 SIZE 17' H x 12' W Face West notable Domino Park Domino Square West Devocion Cafe Nighthawk Cinema Misi MISIPASTA Trader Joe’s Supreme Two Hands Cafe Roberta’s Other Half Brewery BEAM Home Goods Grand Wine & Spirits UME Trust The Process lorem ipsum dolor sit amet consectetur adipiscing elit quo animi qui laboris duis officia ex omnis tempor facere occaecat autem dolor et amet distinctio deserunt qui similique eos commodo et sint nihil sunt quas tempor possimus culpa ad et consectetur consequatur exercitation quo exercitation eos fugiat proident dolore corrupti voluptas. lorem ipsum dolor sit amet consectetur adipiscing elit quo animi qui laboris duis officia ex omnis tempor facere occaecat autem dolor et amet distinctio deserunt qui similique eos commodo et sint nihil sunt quas tempor possimus culpa ad et consectetur consequatur exercitation quo exercitation eos fugiat proident dolore corrupti voluptas Learn More FACTS 83 Describe the item and include any relevant details. 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Double click to edit the text and change the description. Add a general description of the items listed below. You can introduce the list and include any relevant information you want to share. Double click to edit the text. Video Channel Name Play Video All Videos Our Landlord Says "Testimonials provide a sense of what it's like to work with you, or what it's like to use your products and services." Robert Rose, Product Designer B-69 Information about the wall: History about the neighborhood and the building itself - archive blueprint of all the walls - real estate for testimonials painters notes on the wall sales team notes on the wall videos of the wall archive of everything on the wall past present future of the wall drone, street level shots, vehicular view, 360 current plaque Impressions landlord stories

Overall Murals is an award-winning hand painted mural company that brings to life large-scale murals that engage the public across the U.S., from coast to coast. Hand painted outdoor advertising company HBO MAX JAŸ-Z IN 8 Figma AN INTELLIGENT CANVAS FOR INFINITE CREATIVITY Häagen-Dazs THÄT'S DAZS META META GLASSES CAFE BUSTELO GAME FACE Oura Ring OURA RING 5 DON JULIO MADE TO BE RAISED HBO MAX U.S. AGAINST THE WORLD GUINNESS THE WORLD'SCUP AESOP HAND BALM NUULY SPRING 2026 XBOX FORZA HORIZON 6 NYX FAT MATTE Spotify FITNESS WITH SPOTIFY CALVIN KLEIN EYEWEAR SPRING 2026 SPOTIFY ONE NIGHT IN TOKYO UNIQLO HIROSHI MASUDA Ancestry THE STORIES OF US Joe and The Juice MIDTOWN, NEW YORK M.PH GET ON TOP PEPSI SUPER BOWL LX THE HIGH LINE DEREK FORDJOUR THE ORDINARY THE PERIODIC FABLE™ AMERICAN EXPRESS BUSINESS PLATINUM AUDIBLE PRIDE & PREJUDICE HBO MAX JAŸ-Z IN 8 Figma AN INTELLIGENT CANVAS FOR INFINITE CREATIVITY Häagen-Dazs THÄT'S DAZS META META GLASSES CAFE BUSTELO GAME FACE Oura Ring OURA RING 5 DON JULIO MADE TO BE RAISED HBO MAX U.S. AGAINST THE WORLD GUINNESS THE WORLD'SCUP AESOP HAND BALM NUULY SPRING 2026 XBOX FORZA HORIZON 6 NYX FAT MATTE Spotify FITNESS WITH SPOTIFY CALVIN KLEIN EYEWEAR SPRING 2026 SPOTIFY ONE NIGHT IN TOKYO UNIQLO HIROSHI MASUDA Ancestry THE STORIES OF US Joe and The Juice MIDTOWN, NEW YORK M.PH GET ON TOP PEPSI SUPER BOWL LX THE HIGH LINE DEREK FORDJOUR THE ORDINARY THE PERIODIC FABLE™ AMERICAN EXPRESS BUSINESS PLATINUM AUDIBLE PRIDE & PREJUDICE View More Projects We deliver fresh and unique media concepts , scout real estate opportunities in any market, and advise carefully tailored media plans for a comprehensive selection of permanent wall locations. NEWSLETTER | STAY IN THE KNOW Sign Up and stay in the hand paint loop Join our newsletter and be the first to know about our NEW walls, the latest offerings, and all the exciting things happening at Overall Murals. Signing up is quick, easy, and 100% pain-free. Sign Up LaTest hAPpEningS Load More

We work with the top creative agencies and brands to develop award-winning creative and provide in-house design opportunities. You can be sure to find us out there, rain, snow, the occasional hail storm, and definitely out on a sunny day getting everything set up for a range of projects. our work Below is a collection of our work from the last 15+ years. Services Industry Markets Special FX Awards HBO MAX JAŸ-Z IN 8 Up New York Entertainment FIGMA AN INTELLIGENT CANVAS FOR INFINITE CREATIVITY Up San Francisco, New York Technology Häagen-Dazs THÄT'S DAZS Up San Francisco, New York, Atlanta, Chicago CPG META META GLASSES Up Los Angeles, New York, Miami Technology MEZCLA SNACKS Up New York CPG Cafe Bustelo GAME FACE Up Los Angeles, Boston, New York CPG Oura Ring OURA RING 5 Up New York Technology Guinness THE WORLD'S CUP Up Atlanta Alcohol Don Julio MADE TO BE RAISED Up San Francisco Alcohol HBO MAX U.S. AGAINST THE WORLD Up Los Angeles Entertainment AESOP HAND BALM Up Los Angeles, New York Beauty Nuuly SPRING 2026 Up Los Angeles, New York Fashion XBOX FORZA HORIZON 6 Up Los Angeles Gaming NYX FAT MATTE Up Chicago Beauty SPOTIFY FITNESS WITH SPOTIFY Up Los Angeles Entertainment Calvin Klein EYEWEAR SPRING 2026 Up San Francisco, Chicago Apparel & Accessories SPOTIFY ONE NIGHT IN TOKYO Up New York Entertainment Doritos SIMPLY NKD™ Up New York, Los Angeles CPG Willie's Remedy LIVE LIKE A LEGEND Up Nashville CPG UNIQLO HIROSHI MASUDA Up New York Apparel & Accessories 1 2 3 ... 13 1 ... 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 13