Hendrick's Gin < Back IT'S NOT FOR EVERYONE Overview Service Outdoor Advertising, Paint Lab industry Alcohol markets Philadelphia Wall(s) 1 Wall impressions ​ Hendrick's Gin’s unusual 3-D art concept to realization. Before the paint even hits the wall, most of our hand painted murals require quite a bit of preparation, however, being that 90% of this particular mural wasn't actually being painted on the wall, much of it needed to be done in-house and carefully planned out from the first to final step of execution. In order to withstand a harsh East Coast winter, the pieces had to be resilient to the elements. Each piece was hand cut and painted in our shop, then brought toPhiladelphia for installation. Hendrick's distinct and whimsical imagery is rich in detail, collaged with odd sights and the very ingredients of which the gin is infused with - rose petals and cucumbers. The deep red roses and starry grey background were painted directly onto the wall, while all the wooden objects, including a cocktail glass, butterflies, winged man in coattails, a tiny man riding a tortoise atop a mushroom, cucumber slices and the statement, “It's not for everyone” pop out from the facade upon five floating planes. The illustrations' structural tiers can be viewed more sculptural than as the typical flat painting, and as so, it invited many curious onlookers and admirers from a city known for its ubiquitous murals. Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

ADIDAS < Back IMPOSSIBLE IS NOTHING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 3 Walls impressions 1.5M+ Adidas has a mission: For the world to see only the possibilities where others may see the impossible. And we had the privilege to mark that message all over New York City. The Adidas slogan "Impossible is Nothing" originated in 1974 and was derived from a quote by Muhammad Ali , world-famous boxing champion. Ali endorsed the brand making it the most important milestones for Adidas. In 2004, the tagline became the brands biggest marketing campaign with the intention to communicate their passion for the sport by connecting the brand with athletes.​Why athletes?​ Adidas Executive Board Member Erich Stamminger explains, "As an athlete you always strive to go further, break new ground, surpass your limits. So do we as a brand, to achieve our mission to be the leading sports brand in the world." Fast forward 16 years and the campaign continues to reign. Except for this time the series not only involved famous athletes like basketball star James Harde, sports personality Ally Love, and running legend Jackie Joyner-Kersee. The campaign also includes local heroic Brooklyn-based runners, Jessie Zapo, Dre Pabon, Shiara Robinson, Kwasi Kessie, Lottie Bildirici, recognized by Adidas for bringing the possibility into everything they do. We even had the privilege to meet them in person and witness their authentic reactions as they saw themselves on a wall in a prime location in Williamsburg. They invited their friends and family, posed proudly in front of the wall, and shared the message on all their social media platforms. One of the runners depicted even posted an emotional series of Instagram stories, capturing his reaction as he saw himself up on the wall. He then posed for photos with his wife and kids to further commemorate the moment. ​The massive pictorial murals can be found on three of our best units in Brooklyn and Manhattan, including our largest street level wall located on the five-star William Vale Hotel in Williamsburg. Everyone we hand painted on these walls is someone driven by action. They are people who see the world with only possibilities and are driven to shape a better world. They are what brings energy and excitement into everything we do. As our co-founder, Angel says, "We paint the impossible" , and that is just what this was for us. From a not-so-favorable forecast to long cold 12-hour days, our painters worked around the clock to meet a deadline and do what many thought would be impossible. ​ The results? Well, see below for yourselves. Previous Next

Modern Love < Back ISA CHANDRA Overview Service Commercial industry Restaurant markets New York Wall(s) 1 Wall impressions ​ Isa Chandra , a vegan chef and author who was first discovered from her public access TV show, Post Punk Kitchen recently opened a restaurant in Brooklyn called Modern Love . To let the Brooklynites know about the new hotspot, the restaurant reached out to Overall Murals to hand paint the side of a massive wall in Williamsburg. The rich black offsets the white script in a playful notion drawing attention to the sign. Modern Love boasts elegant plates of vegan comfort food with a rustic ambiance to welcome its guests. Previous Next

Lululemon < Back THE AIR OUT THERE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 650K+ The advertising effectively forces customers to ask themselves... Where do you go to feel alive? And as stated on the murals OM painted, Where do you go to let go? Lululemon is best known for creating the wear activewear anywhere and everywhere trend. However, Lululemon is now taking its brand in a different direction, more focused on self-improvement. Do you go for a hike in mountains? Do you escape during a morning run or while staring up at the stars? Whatever it may be, Lulu wants us to find a connection to nature and embrace it. #TheAirOutThere has caused thousands of wonders to embark on new adventures and find the richness of the great outdoors. Nationwide, Lululemon stores incorporate some sort of sign painting or mural into their interior design. A hand painted mural campaign made sense for the brand's foray into out-of-home advertising. Overall Murals painted two murals of varying scenic landscapes in Cow Hollow, San Francisco, and in the famous Venice, California. Each location was selected as a way to capture the attention of out-and-about, active people. A timelapse taken by Lululemon of the painting in action in San Francisco was posted to Lululemon's Instagram , generating much fan love and praise. Previous Next

Youtube < Back ROSANNA PANSINO Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions ​ YouTube’s new push to make their most popular creators bona fide stars, they unrolled an ambitious national campaign. Overall Murals was chosen to create a portrait in the high traffic neighborhood of Williamsburg, Brooklyn, featuring Rosanna Pansino, who now has over two million subscribers to her weekly Nerdy Nummies baking show. Previous Next

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

our work Below is a collection of our work from the last 13+ years. Services Industry Markets Paint Lab Awards ​ Netflix UNFROSTED Up Los Angeles, New York Entertainment ​ StreetEasy LET THE JOURNEY BEGIN Up New York Technology ​ Catena Wines 120 YEARS IN LOVE WITH MALBEC Up Los Angeles Alcohol ​ Hellmann's S.O.S Up Chicago CPG ​ Valentino ROMA GREEN STRAVAGANZA Up New York Beauty ​ Pink GOING PLACES Up Los Angeles Apparel & Accessories ​ Coca-Cola SPICED Up Atlanta CPG ​ JOHNNIE WALKER JAMES JEAN Up San Francisco Alcohol ​ Lionsgate IMAGINARY Up Los Angeles Entertainment ​ Miu Miu SPRING/SUMMER 2024 Up New York Apparel & Accessories ​ Gotham FC CLASS OF 2024 Up New York Sports ​ Sony Pictures BOOK OF CLARENCE Up Los Angeles, Philadelphia, Atlanta Sony Pictures ​ TCU 150TH ANNIVERSARY Up Texas Education ​ Coca-Cola 100% RECYCLED Up Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco CPG ​ Universal Studios DIA DE LOS MUERTOS Up Los Angeles Entertainment ​ Lil Peep HAPPY BIRTHDAY, GUS Up New York Entertainment ​ FANTA WHAT THE FANTA Up Los Angeles, New York CPG OBIE WINNER ADIDAS GAZELLE Up Los Angeles Apparel & Accessories ​ New Balance MADE IN U.S.A Up Los Angeles New Balance ​ PORSCHE ANA Up Los Angeles, San Francisco, New York, Chicago Automotive 1 2 3 ... 9 1 ... 1 2 3 4 5 6 7 8 9 ... 9

Canada Goose < Back GOOSE PEOPLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ As part of their FW19 global campaign, luxury appare brand Canada Goose profiles the lives and backgrounds of three unique individuals - Italian artist and illustrator, Alice Pasquini, Beijing-born expedition leader Jiayi Zhao, and Canadian NHL veteran Jordin Tootoo. While all coming from vastly different backgrounds, the three have a mutual interest in giving back to the people and places that inspired them. The artwork, designed by Pasquini features the portraits of Zhao, who built her expedition knowledge by exploring the redwoods just outside of San Fransisco is now a highly praised sought after guide to the poles. Tootoo, also featured in the artwork, now acts as an activist and social leader of his homeland community after a successful 15 year career as the NHL's first ever Inuk - all while facing series of personal struggles along the way. The two along with Pasquini are the newest members of Goose People. Our Melrose Avenue wall, which sits within the midst of on of LA’s hottest shopping districts, served as the perfect location to tell the stories of these newest brand ambassadors on this fun &amp; vibrant mural. The Overall team adopted Pasquini’s watercolor and illustrative style for this mural, overlooking the happening street below. The earthy color palette was given a pop using the enamel paint, which feels reminiscent of both Canada Goose’s brand and the “Goose People” highlighted here. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Paint Lab industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

Modelo < Back ESPECIAL Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions ​ Overall Murals reunited with Modelo Especial for another summer. Golden yellow glowed brightly off the walls' surfaces during the season's hot and humid days. Catching sight of Modelo's signature clear, stout bottle; its neck wrapped in metallic foil with beads of condensation dripping down its glass exterior, accompanied by a glass filled to the brim with a carbonated tall one was a refreshing reminder of how to cool down. These amber pieces were painted in Greenpoint and the East Village. The two areas are well known for their selection of cool bars and cool people. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next