GROUNDSWELL < Back 11 HOWARD HOTEL Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions In the dead of winter the Overall Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho, Manhattan. In collaboration with artist, Jeff Koons and community arts organization, Groundswell. Overall hand painted the side of the swanky new destination. The artwork brings awareness to Groundswell’s belief that the collaboration between personal expression and activism within a community produces unique and powerful outcomes. The bold blue, white and black mural is focused on the unique and thriving culture of Soho. The music, food, and fashion as well as the industries that formerly existed within the neighborhood are all present in the artwork. The main artwork’s lead designer, Misha Tyutyunik, said in a press statement, " It evokes the commercial refinement of present-day SoHo, but also alludes to its spirit of surprise and discovery, encouraging pedestrians to stroll and wander through the winding side streets to window shop, to find new wonders or uncover relics of bygone days.” Previous Next

ORGANIC VALLEY < Back PROTECTING YOUR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta, Boston, Nashville Wall(s) 3 Walls impressions 1.1M+ When Organic Valley approached us to bring their award-winning " Protecting Where Your Food Comes From " campaign to outdoor advertising, their mission of supporting family farms drew us in. As a family-owned business ourselves, we were immediately on board with their message. We were excited when Organic Valley came to us with the vision of incorporating some 3D elements. Initially, they considered physical objects to make their campaign truly immersive and unforgettable. But we saw a chance to do something even more innovative. That's where we came up with the idea of using anamorphic art. It's a technique that creates the illusion that objects are popping out from the wall while actually being 2D (and fun fact: we won an award for our anamorphic work for Paul Smith!). This project was a fun challenge, requiring us to blend the painted elements with the existing building facades meticulously. We had to carefully match the colors of the surrounding brickwork to create the illusion of butterflies flying out from the artwork. To ensure these murals were seen by people who would appreciate them, we picked three fantastic neighborhoods that share Organic Valley's values: Poncey-Highland in Atlanta (Unit A-12), Allston/Brighton in Boston (Unit BOS-05), and East Nashville in Nashville (Unit NA-02). These are places where the demographic cares about going organic and supporting businesses doing good things for the planet. Hand painting these murals was essential. It allowed us to perfectly capture the nuances of the brickwork and achieve the seamless integration needed for the anamorphic illusion. We're so proud of how these murals turned out and how we added a new dimension (literally!) to Organic Valley's campaign. And to give you a glimpse behind the scenes, we've created a timelapse video that shows the entire process from start to finish - check it out ! Previous Next

High Line Art < Back ROSANA PAULINO Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions 8M+ Rosana Paulino’s The Creation of the Creatures of Day and Night , hand painted by Overall Murals on The High Line Art , is a breathtaking work that blends mythology, ecology, and history. Highlighting the lasting effects of slavery and colonial violence in Brazil, the mural centers on Afro-Brazilian women and the mangrove biome as symbols of resilience and renewal. In Paulino’s mangrove series, the mural reimagines tree women as mythological figures embodying life and death, day and night. Created in collaboration with Paulino and The High Line team, Overall Murals captured every detail of her vision. From precise color matching to replicating her intricate designs, our team upheld the highest standards to honor Paulino’s artistry. This mural, which will remain on display for a year, will be seen by over 8 million annual High Line visitors, making it a powerful platform to share her story. Overall Murals is deeply excited about projects like these. We are passionate about honoring artists, especially those with inspiring messages, and feel privileged to share Paulino’s profound narrative. Painting this mural was not only a technical achievement but a meaningful opportunity to amplify her voice and celebrate the ecological and cultural significance of the mangrove biome. Previous Next

Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 129M + The time has come for Los Angeles's most Instagrammable spot to peel back its bright pink layer and reveal its Paul Smith Signature Stripe. The famous Pink Wall on Melrose gets a makeover! This change c omes as a huge surprise for the daily influencers and tourists who visit the “instafamous” Paul Smith Melrose Avenue shop for its well-known bright pink backdrop that has ignited a #pinkwall hashtag all over Instagram. Now, the landmark on Melrose Avenue has a new look with a design made in-house by our out-of-the-box (literally) thinking Overall Creative team. The Paul Smith creative team based in London, approached Overall Creative with an idea to design a special mural and transform this famous corner. The design will celebrate the brand's iconic motif. They wanted a trompe l'oeil -like mural that appeared as if the hot-pink exterior of the storefront was being ripped away to reveal Paul Smith’s inner Signature Stripe. How did we achieve this effect? We were resourceful in our pursuit of the perfect, choosing a box we use to ship gifts to our clients as a small Paul Smith Store model (Is this a store for ants!?). We sourced the brightest pink paper we could find from our local art store Blick, to recreate the iconic pink wall. We gently sprayed both sides of the box with adhesive, attached the pink construction paper to its exterior, and began to tear and peel. After only one try, we found the effect to be a great representation of Paul Smith’s original design request. The results can be seen below: Yes, we could have spent time researching a great peel and tear stock effect on the internet or manipulating a shadow in photoshop, but our team wanted to present Paul Smith with a design that reflected the real deal - The shadow from the peel was sourced by New York City's finest sunlight hitting the pink paper. And the real paper tear was created by our nimble fingers gently pulling back the pink paper for an authentic tear effect. For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. Once Paul Smith approved our design, our Overall production team launched a full-court press, sourcing 15 gallons of paint we custom-mixed by eye to match the 40 different colors that makeup Paul Smith’s signature stripes. We used two types of paint, including water-based paint with a flat sheet (including the “Pink Ladies” wall color) to hand paint the pictorial effects of the shattered wall. The second paint was our go-to, glossy oil-based enamel to create a vibrant hand done super straight line work. The juxtaposition of the two different mediums is rather dynamic. The contrast of the two textures gives the effect of the signature pink shedding its skin to reveal a glossy and fresh new layer of Paul Smith’s Signature Stripes. This is a first for Overall Murals to use this technique of using two types of based paint and after seeing the results, it won't be our last. “It was insane seeing how many people photographed and took videos of our painters revealing a new wall design. In no time our painters will be #instafamous too!” comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. The mural has been photographed with Actors Matt Rogers , Mason Gooding and, Sam Richardson , danced in front of, and slowly revealed each day by Instagrammers killagramz3xl, and TikTokers @notbfiner , all of whom excitedly anticipated the ultimate BIG REVEAL. Previous Next

Adult Swim < Back THE BOONDOCKS Overview Service Outdoor Advertising industry Entertainment markets New York, Philadelphia Wall(s) 2 Walls impressions The Boondocks is a Peabody Award-winning animated sitcom on Cartoon Network late-night programming block,Adult Swim. The series was created by Aaron McGruder offers a modern perspective on culture, class, and race relations. Following three critically-acclaimed seasons in 2005, 2007, and 2010, the series went on hiatus until 2014. To announce the release of the 4th and final season, Adult Swim enlisted Overall Murals to produce a teaser campaign in NYC, featuring a black-and-white silhouette of the iconic main character, Huey, with no text other than the release date. The images produced a whirlwind of positive social media, which was renewed three weeks later when two vibrant, full-color portraits with full network release details were produced in both NYC and Philadelphia. Previous Next

ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next

PUMA < Back FLUTUR Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 457K+ Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur. Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage. Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece. Strong. Solid. Pow. As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation. Previous Next

Delta Air Line < Back SKYMILES NEW YEAR Overview Service Outdoor Advertising industry Airline markets Los Angeles Wall(s) 2 Walls impressions 1.1M + We recently partnered with Delta Air Lines to bring their vibrant and engaging SkyMiles New Year campaign to life through two stunning illuminated hand painted murals. These murals, located on one of our prime street-level Venice Beach wallscapes, and a massive street-level wallscape in Downtown Los Angeles (DTLA), showcase the power of hand painted artistry in creating a lasting impression. The "SkyMiles New Year” murals invite passersby to engage with Delta's SkyMiles program in a visually compelling way to kick off the new year. The design highlights a playful "Which travel badge are you?" theme, with bold, colorful illustrations that evoke the excitement of travel. The badges, such as the "I'm out of consciousness badge" and "I like to eaveswatch on my seatmate's movie badge," humorously capture common travel personas. The artwork incorporates key Delta branding elements, including their signature red and blue color scheme, seamlessly tying the mural to the airline's identity. And if that wasn't enough to draw you in, a QR code invites you to "Explore 2023 destinations." Scan it, and you're whisked away (digitally, at least) to a webpage showcasing trending travel spots from local airports. These murals generated an impressive 1.1M + impressions, proving nothing beats a well-placed, executed mural for grabbing eyeballs (and phone cameras). By choosing this medium, Delta reinforces its commitment to innovation and creates an impactful, immersive experience that lives well beyond a digital scroll. Delta Air Lines’ SkyMiles New Year” murals are a testament to the power of hand painted murals in modern advertising. By blending bold visuals and interactive elements, these murals create a dynamic platform for engaging with travelers and promoting Delta's destinations. Previous Next

Rockstar Games < Back GRAND THEFT AUTO V Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions Grand Theft Auto by Rockstar Games, one of the world's biggest and most popular games, is back. Larger and more tricked out than ever, and with a global campaign blanketing every metropolitan pocket on earth, we painted several pieces to announce to New York City its September 17th arrival. Overall Murals first painted an unveiling of the game's cover art, a month leading up to its release. The wallscape this artwork appeared on is in the heart of the Lower East Side's busiest commercial intersections, within a zone where popular drinking and dining destinations such as I'noteca, Spitzer's, Juice Press, The Hotel on Rivington, Verlaine, and Fat Baby sit. What makes Part V especially exciting is that, unlike its predecessors, gamers can choose to play with one of three characters - Michael, Trevor, and Franklin. The box art mural later transitioned into Michael counting his stack of bills and looming over the Lower East Side. The next incarnation became all three of the main characters posing rather menacingly with their AK-47s. This large streetscape for Grand Theft Auto V was painted in the middle of NYC's Downtown border of SoHo and NoHo. GTA is known to create beautiful artwork for its advertising campaigns and within the game itself. Like the other paintings we executed, this particular art was loaded with hundreds of colors. It was not only fun but a challenge to mix the colors and paint. Trevor, the focal point of this creative, is one of the game's most popular and craziest characters. To match Trevor's sinister grin is a tattoo around his neck that reads "CUT HERE". Dozens of gawking tourists, excited GTA fans, and locals who shop, eat and drink in the area or take the subway right next to the wall stopped to watch the making of the mural unfold. Countless photographs were taken, including instagram pics of the process and final art piece were posted. Real life Trevor lurks around our muralists in the video below. Previous Next

OMEGA < Back MY LITTLE SECRET Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 1.1M+ Omega’s “My Little Secret” campaign made a bold, stylish mark in SoHo , one of NYC’s busiest and most design-forward neighborhoods. Just steps from the OMEGA Soho Flagship location, this mural is right at home in a corner of the city known for luxury fashion , sought-after dining (hello, Balthazar), and cultural prestige. To bring their vision to life, Omega partnered with Overall Murals to hand paint a hyper-realistic depiction of the Seamaster Aqua Terra 38mm. Spread across three panels, the mural combined sleek product visuals with storytelling: a standalone shot of the shimmering watch, an intimate moment between Ashley Graham and Tems, and Omega’s confident tagline, “My little secret.” Painted on our prime SoHo wall, the campaign turned heads and made its presence felt, earning over 1.1M+ impressions. This mural stood shoulder to shoulder with iconic names, blending craft, elegance, and visibility. Omega’s choice to go hand painted cut through the digital noise and grounded their message in real-world artistry. Previous Next

Milagro Tequila < Back WELCOME TO A BRIGHTER SIDE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, “Milagro” means miracle and for this leading tequila brand, we created a miracle effect, to emphasize the "brighter side", of tequila day or night. Overall Murals took the Tequila's memorable bottle design and added fluorescent neon shades to highlight the liquor brand's best assets. We applied Fluorescent blue paint to the bottle, yellow, blue, and pink neon to the border, and a bit of neon green paint to the limes to create a vibrant glow that grabbed the attention of pedestrians and brought tequila Tuesday to every day and night! Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. Previous Next