Milagro Tequila < Back MILAGRO MEANS MIRACLE Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, means miracle Milagro Tequila was created by two friends Danny Schneeweiss and Moy Guindi whose mission was to create a tequila that served as a liquid embodiment of Mexico's vibrant heritage and evolving culture. To produce this modern tequila, these two visionaries adopted Mexico's traditional distillation process by slow roasting 100% blue agave specifically from the Jalisco Highlands. The logo and the bottle shape and color were inspired by some of Mexico's most iconic street art pieces. Collaborating with noteworthy artists residing in their very own Mexico City, Danny and Moy have managed to bring their vision of a modernized tequila to fruition. This particular piece was commissioned by Mexican graffiti artist Beo Hak, serving as his own interpretation of Agave Expressionism. Beo's design for Milagro ncorporates an ethereal dreamlike quality. The original piece was hand painted to show texture with an added sense of movement. The intense blues compliment the splash of red. The painters of Overall Murals managed to capture the original essence of the piece. Stationed on the busy corner of Kent Avenue and North 14th Street in Brooklyn, the mural for Milagro Tequila is still accessible for your viewing pleasure. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next

Lincoln Park Get to know the area Lincoln Park emerged from 1860s cemetery grounds and farmland, renamed to honor the assassinated president before transforming into one of Chicago's wealthiest enclaves . The neighborhood's Victorian mansions and row houses survived the Great Chicago Fire, while landmarks like the Biograph Theater (where gangster John Dillinger met his end) and the famous zoo (established 1868) anchor its cultural significance. This north side gem perfectly illustrates Chicago's remarkable evolution from frontier settlement to sophisticated urban center. Today, the neighborhood buzzes with activity along its tree-lined streets, with unique shops and an exciting mix of restaurants. With DePaul University bringing youthful energy and attractions like the popular free zoo and conservatory offering green spaces to enjoy, Lincoln Park strikes a perfect balance between collegiate vibrancy and family appeal . The easy access to the lakefront, variety of entertainment options, and well-preserved historic character all help maintain its reputation as one of Chicago's most treasured residential sanctuaries . Population 69.6K Household income $149K+ $ Median age 32 Personas Income level Middle to upper-middle class Occupation Finance, Law, Medicine, Technology, and Business Interests Dining at trendy restaurants, staying active, enjoying arts and culture, and shopping at local boutiques Lifestyle: Families and young professionals who value an active, family-friendly lifestyle Education Bachelors Degree, Graduate degree Top Destinations Lincoln Park Zoo A historic, free-admission zoo offering diverse wildlife, scenic gardens, and educational experiences. Lincoln Hall A premier music venue known for its top-tier acoustics, and a lineup featuring both emerging and established artists. Green City Market A vibrant farmers market offering fresh, locally sourced produce and artisanal goods. Lincoln Park was once a cemetery! In the mid-1800s, the city relocated thousands of graves to make way for the park, though some remain beneath the grounds today. FUN fact Whether it’s commuters, students, or families exploring the neighborhood, our clients message reaches an engaged audience in a setting where it truly sticks. Blake Davis, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. N. Clybourn Ave. & W. North Ave. C-06 This bold wallscape makes a splash in Lincoln Park, one of Chicago’s most picturesque and sought-after neighborhoods . Just steps from the lakefront, North Avenue Beach , and the sprawling green of its namesake park, the area buzzes with joggers, families, and locals hitting up high-end shops and wellness spots. From Apple to Design Within Reach , style and sophistication are on full display. Surrounded by tree-lined streets, iconic architecture, and an easygoing, active vibe, this prime location puts your brand at the center of a lifestyle where fitness, fashion, and culture effortlessly collide. Weekly impressions 201.5K+ Dimensions 629 Sq Ft Facing North Why Advertise here? Lincoln Park positions brands before a fashion-forward demographic in one of Chicago’s most vibrant commercial hubs . This coveted location offers more than visibility, it's surrounded by upscale retailers, fine dining, and cultural attractions. With 36 annual parades , 40+ film festivals , 74 music festivals , and more than 200 theaters and 250 live music venues throughout the city, Lincoln Park sits at the heart of Chicago’s dynamic cultural scene. Boasting a mix of engaged locals and over 20 million annual visitors , this is the ideal environment for impactful brand engagement. Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

WARNER BROTHERS < Back IT Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The highly anticipated recreation of Stephen King's, IT is finally here and as a teaser to the movie premiere. Overall Murals created a progressive mural in Venice Beach, CA. Over the course of 4 weeks. The iconic balloon from the original film, floated across the artwork, revealing the phrase "You'll float too". Located on Windward Ave, which leads Venice visitors to the main entrance of the boardwalk, the mural's backdrop boasts views of the infamous Venice Mural and Venice sign, making it the perfect place to attract attention. The highly anticipated recreation of Stephen King's is finally here and as a teaser for the movie premiere on September 8th. Previous Next

Universal Studios < Back DIA DE LOS MUERTOS Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 2 Walls impressions 157K Universal Studios, renowned for its Hollywood legacy, embarked on a Dia de los Muertos marketing initiative featuring two iconic Universal Monsters: Frankenstein and the Creature from the Black Lagoon. These creatures were hand painted by Overall Murals in prominent Los Angeles neighborhoods and designed by artists Farid Rueda and Senkoe . Seeking to harness the cultural significance of Dia de los Muertos while showcasing the iconic Universal Monsters, Universal aimed to connect with diverse audiences through stunning murals that depicted each Universal Creature with distinct artistic flair. Senkoe infused Frankenstein with vivid colors inspired by the Dia de los Muertos celebration, drawing from their Mexican heritage. This interpretation added cultural depth to the classic monster and was hand painted in Hollywood , Los Angeles . Farid Rueda incorporated geometric elements inspired by ancient Aztec and Mayan gods into the Creature from the Black Lagoon design, enhancing the Creature's scales and gills with a unique visual narrative. It was hand painted in Venice Beach , Los Angeles . Universal Studios' collaboration with Overall Murals and the artists Farid Rueda and Senkoe exemplified the fusion of cultural celebration, iconic film heritage, and artistic expression. The initiative successfully engaged over 157K passersby, bridging cultural elements with Universal's classic monsters and showcasing murals as a compelling medium for brand storytelling. This campaign not only celebrated Dia de los Muertos but also highlighted the enduring appeal of Universal Studios' iconic characters in a culturally meaningful way. Previous Next

Gatorade < Back Grand Slam Serena Williams Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 836K+ In collaboration with Gatorade and New York-based creative agency Vault 4, the OM team erected a larger-than-life and finished quicker-than-life mural in anticipation of tennis superstar, Serena Williams's 22nd Grand Slam title win. Having collected a whopping 21 titles, Williams was a favorite to make history at the 2015 Wimbledon tournament. The piece comprised 21 individual panels, each celebrating Serena's previous triumphs, ranging from her humble beginning to her impactful present. With Gatorade dominating the intersection of Kent Avenue and Grand Street in Williamsburg, Brooklyn, the mural simply demands attention. Stirring up press from journalistic powerhouses, such as the Huffington Post, ESPN, and Brooklyn Magazine. The artwork told a story, which fueled enthusiastic Brooklyn locals, Serena Williams' fans, and tennis fanatics for the tennis star's upcoming matches. Previous Next

MoMA < Back THE MUSEUM OF GREAT VIEWS Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 1 Wall impressions 74K+ Recreating Claude Monet’s iconic Water Lilies as a hand painted mural in Williamsburg, Brooklyn , is no small feat—but it’s a challenge Overall Murals and Wieden+Kennedy embraced wholeheartedly. This monumental mural is a standout piece in a vibrant new out-of-home campaign for the Museum of Modern Art (MoMA), designed to reconnect New Yorkers with modern art in fresh and meaningful ways. At the heart of the campaign is the idea of using art as a universal language. By pairing the “Mo” from MoMA’s name with Monet’s masterpiece, the campaign transforms an everyday space into a dynamic art showcase. This installation acts as a love letter to New York City, offering residents and visitors moments of reflection and connection with the world of modern art . While Monet dedicated approximately thirty years perfecting "Water Lilies," the Overall Murals team managed to recreate this masterpiece in just five days—talk about pressure! Hand painted with precision and care, the mural stands as a striking reinterpretation of Monet's vision on an expansive urban canvas. The artistic journey didn't end there; the Overall Murals film crew captured the entire process , documenting each brushstroke in an engaging timelapse video . This video, created for MoMA, not only pays homage to the artistic process but also serves as dynamic content for MoMA's social media platforms. With a mix of timelapse footage and close-up details, the video brings the mural's creation to life for audiences everywhere. The "Water Lilies" mural ignites intrigue and encourages New Yorkers to find connections between themselves and their communities through art. This collaboration not only underscores the timelessness of Monet's work but also highlights art's power to inspire, engage, and transform urban spaces. Ultimately, the mural stands as a testament to modern art's enduring relevance and the remarkable ability of hand painted artistry to leave a bold and lasting impression. Previous Next

Fjällräven < Back NATURE IS WAITING Overview Service Outdoor Advertising industry Apparel & Accessories markets Seattle Wall(s) 2 Walls impressions 860K+ Originating in the small Swedish town of Örnsköldsvik, the brand is dedicated to quality, sustainability, and being in synchronicity with nature. Fjällräven called on OM to paint two back-to-back murals on our Seattle wall near Pike Place Market, conveniently steps away from their recently opened store. Seattle is known as a city for outdoor lovers and sets the perfect backdrop for the murals. First up, we painted Washington's Mt. Rainier with their signature red artic fox, which translated into Swedish is actually fjällräv. Like imagery from a dream the HOH Rainforest set the backdrop of the second ad, with creamy blues and whites of winter. Both ads are enough to get anyone inspired to start exploring the outdoors. Previous Next

DeerDana < Back PRESSED JUICERY Overview Service Commercial Signage industry CPG markets New York Wall(s) 1 Wall impressions N/A Pressed Juicery has been bringing fresh, delicious and affordable juice to the public since its inception in 2010. Since then, the company has expanded from a small store-front location in Brentwood, CA, to gradually opening a few more stores, a juice-truck and progressing across the country. With multiple locations in New York City , spring 2017 was the perfect time to branch out into the ever-health-conscious Williamsburg, Brooklyn . Popular Brooklyn based artist, DeerDana designed this simple and quirky black and white mural placed off the Bedford Avenue subway stop in the heart of Williamsburg’s most well known street. Dana Veraldi and her business partner Kevin Tekinel are the creative minds behind DeerDana. The brand gained popularity for their stylized portraits of contemporary icons back in 2008. This overwhelmingly busy intersection and subway station caused a series of challenges for the OM crew as they attempted to paint the wall without disturbing rushed commuters. The artists worked odd hours of the night from midnight til sunrise in order to avoid the daily rush. Previous Next