Modelo < Back ESPECIAL Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Overall Murals reunited with Modelo Especial for another summer. Golden yellow glowed brightly off the walls' surfaces during the season's hot and humid days. Catching sight of Modelo's signature clear, stout bottle; its neck wrapped in metallic foil with beads of condensation dripping down its glass exterior, accompanied by a glass filled to the brim with a carbonated tall one was a refreshing reminder of how to cool down. These amber pieces were painted in Greenpoint and the East Village. The two areas are well known for their selection of cool bars and cool people. Previous Next

Cole Haan < Back #DONTGOTHOME Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 23 Sites impressions On 23 sites and in less than 2 weeks, across Manhattan and Williamsburg, Brooklyn, Overall Murals hand painted various messages for part of the Cole Haan Shoes #DontGoHome campaign. These messages gave convincing reasons as to why a New Yorker should not be turning in early and to make the most of their night. "You didn't move to NYC to stay in '' or "You can sleep when you're dead" were just a couple among the many different words of advice. Most of the artwork had to be hand painted after sunset and up until sunrise, coinciding with New York's crazy nightlife, (which we learned doesn't take a break, not even for a Tuesday). Our painters really did feel like they weren't going to be going home and made a lot of new friends in the process. The colors used are the brightest fluorescent day glow colors we could find and were applied onto storefront gates with uneven surfaces. These gates are fit for nightlife targeting because they are down only in the evening. The messages are further illuminated by a large black light to really capture attention. To us, each gate looked like its own small club. While the murals were up, between September to October, the outdoor campaign successfully crossed into the digital realm. For example, the #DontGoHome hashtag was tagged in over 3k Instagram photos and 3k tweets (not including unrelated mural campaign results). Additionally, it's accredited with helping to generate over 100K new Facebook likes for the brand's page. Previous Next

beIn Sports < Back COPA AMERICA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions If you're a soccer fanatic, then more than likely you tuned into beIN Sports for the Copa América international tournament. 2015's competition took place in Chile and gathered all of South America's most talented teams and players, to duke it out for the highly regarded Copa América trophy. beIN enlisted Overall Murals to announce the new network's partnership with the exciting competition. The prismatic colors of various famous players were painted big and high above the heads of New Yorkers near Times Square. A time-lapse video, documenting the production was featured on beIN Sports' https://www.youtube.com/watch?v=KkcDujRxjS I official Youtube page and broadcasted during the games. Previous Next

Optimizely < Back OPTIMIZELY SUMMER '24 Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1M+ An unfinished mural in San Francisco's Financial District? Don’t worry—it's not a budget cut. It's a deliberate move, a bold statement from our collaboration with Optimizely, the digital experience platform revolutionizing website building. The message scrawled across the vibrant yellow background reads: "BUILD WEBSITES FASTER THAN IT TAKES TO PAINT THIS BILLB..." This half-finished artwork isn't just eye-catching; it is a visual metaphor for the speed at which businesses can launch their online presence with Optimizely . Our talented artists meticulously executed Optimizely’s creative concept, which could best be achieved through a hand-painted mural, in the bustling, tech-centric Financial District. This project showcases our commitment to craft and attention to detail, celebrating digital creation's speed and efficiency. This partnership demonstrates our belief in the power of creativity, amplified by technology, to transform businesses. The mural is a testament to how art and innovation can work hand in hand. We worked together to capture the envisioned organic feel, which couldn't be fully represented in the client’s original digital file. We even exaggerated the painted edges of the unfinished background for enhanced impact based on the wall’s long read, showcasing the attention to detail and speed both our companies value. If you're in San Francisco, check out this unique mural and see how Overall Murals and Optimizely are making a statement about innovation, one brushstroke at a time. Previous Next

AMAZON MUSIC < Back BREAKTHROUGH ARTIST Overview Service Outdoor Advertising, Content Creation industry Music markets New York Wall(s) 13 Walls impressions 538K+ In partnership with Rapport LA and Amazon Music, for the year 2022, Overall Murals handpainted a total of 13 murals on one of Williamsburg, Brooklyn's high-impact street-level walls. A monthly creative swap announced a new musical artist for Amazon Music ’s ongoing Breakthrough Artist campaign. Each unique design was created by talented digital designers who used software and technologies to make the artwork on their computers. From their screens to our paintbrushes, our crew translated the designs into hand painted art pieces that beautifully combined pictorial images and illustrative designs. The monthly mural adaptations intrigued over 538,252 passersby walking through the neighborhood as it built curiosity and excitement around what new artists will be announced next. Artists featured in the artworks were in awe of the craftsmanship and detail that went into painting each mural and many visited the wall in person and shared it on their social platforms. Previous Next

INTEL EVO < Back LAPTOPS EVOLVED Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 1.8M+ Wallet. Keys. Phone. Intel Evo Laptop . Take your laptop on the go with Intel Evo’s performance-driven laptop that can go anywhere you are. Intel understands that there’s a significant shift towards hybrid work. As people pivot into their new on-the-go lifestyles, there's a demand for a laptop that supports their needs and Intel wants to target those individuals. But, they couldn’t do this alone. Intel approached OM Art Studio with the task of designing and painting three murals located in three major cities, Los Angeles , New York City , and San Francisco . Their request - a mural design that makes passersby associate the brand as the ultimate laptop experience that has all the qualities: thin and lightweight, wifi 6e/connectivity, and long-lasting battery life to support the mobile/on-the-go experience. At OM Art Studio, we take pride in our network of artists whom we work with closely to identify a client's pain points and achieve a design that communicates their messaging in a beautiful and unique way. There was no doubt that chosen artists Jessica Goldsmith, Dayne Henry Jr., and Nigel Sussman could translate Intel’s messaging into the perfect design. Not only is each artist living in and inspired by the city in which the final mural will be painted, but they too are a part of the target audience for Intel Evo’s brand messaging. Our in-house content creation team took the messaging one step further with a Primo Video Package featuring our three artists and the final murals’ production process. The video touches on each artist, the location they reside in, their design process, and the impact of working on the go with the Intel Evo laptop. The video takes the mural one step further by bringing it to life showcasing the process and the mind behind each design. Previous Next

Boston Greenway < Back SHINIQUE SMITH Overview Service Public Art industry Art & Culture markets Boston Wall(s) 1 Wall impressions The 3rd annual Rose Kennedy Greenway Mural in Boston's Dewey Square Park is a result of a collaboration with the Museum of Fine Arts and contemporary fine artist, Shinique Smith who is simultaneously exhibiting at the MFA Overall Murals was selected to bring the artist's original four-foot tall art pieceSeven Moons to life and blow it up to approximately 80 feet tall as the newly titled and redesigned as Shinique Smith's Seven Moon Junction. Utilizing our favorite oils was very different from the original painting's multimedia materials. We turned what wer actual 3-d objects, a coffee lid and braided fabric, into illusions of photorealistic gigantic objects. The last two previous murals on the wall were controversial -- either liked or talked about. Passersby approved of the bright abstract backdrop of what is Boston's busiest commercial district. Shinique Smith puts it best when she described the choice of artwork and transition to the grand scale, in her artist statement: Seven Moon Junction, I have used a detail from my 2013 painting ‘Seven Moons,’ because its circular composition and color palette and the geometry of the building felt as if they belonged together. I shifted the scale of the painting’s collage and counterbalanced them with a braided sculptural element to enrich the texture and create a composition tailored to the architecture of the Dewey Square wall. This particular work draws inspiration from various sources such as, alchemy, astrology, music and the mythology and art of indigenous cultures. By taking a small aspect of this existing work and enlarging it to the scale of 70 feet, this microcosm of materials is seen and experienced from a new perspective, becoming a distinct new presentation. I see this piece, as a mural that extends beyond the wall, as it attunes to the space in which it sits, radiating energy outward to the rest of the city and its occupants. Inspired by the flow of the environment, I will orchestrate a performance of music, art and dance on the green space that is an extension of the mural inspired by the spirals and color in the design. I’ve titled this work, Seven Moon Junction in reference to the intersection where the mural resides, the merging of people and the joining of art and life. The field of view, Dewey Square Park is part of the mural. Previous Next

Delta Air Line < Back SKYMILES NEW YEAR Overview Service Outdoor Advertising industry Airline markets Los Angeles Wall(s) 2 Walls impressions 1.1M + We recently partnered with Delta Air Lines to bring their vibrant and engaging SkyMiles New Year campaign to life through two stunning illuminated hand painted murals. These murals, located on one of our prime street-level Venice Beach wallscapes, and a massive street-level wallscape in Downtown Los Angeles (DTLA), showcase the power of hand painted artistry in creating a lasting impression. The "SkyMiles New Year” murals invite passersby to engage with Delta's SkyMiles program in a visually compelling way to kick off the new year. The design highlights a playful "Which travel badge are you?" theme, with bold, colorful illustrations that evoke the excitement of travel. The badges, such as the "I'm out of consciousness badge" and "I like to eaveswatch on my seatmate's movie badge," humorously capture common travel personas. The artwork incorporates key Delta branding elements, including their signature red and blue color scheme, seamlessly tying the mural to the airline's identity. And if that wasn't enough to draw you in, a QR code invites you to "Explore 2023 destinations." Scan it, and you're whisked away (digitally, at least) to a webpage showcasing trending travel spots from local airports. These murals generated an impressive 1.1M + impressions, proving nothing beats a well-placed, executed mural for grabbing eyeballs (and phone cameras). By choosing this medium, Delta reinforces its commitment to innovation and creates an impactful, immersive experience that lives well beyond a digital scroll. Delta Air Lines’ SkyMiles New Year” murals are a testament to the power of hand painted murals in modern advertising. By blending bold visuals and interactive elements, these murals create a dynamic platform for engaging with travelers and promoting Delta's destinations. Previous Next

GOOGLE < Back FIND THAT THING Overview Service Outdoor Advertising industry Technology markets Los Angeles, New York Wall(s) 8 walls impressions 9.5M+ "A picture is worth a thousand words" should be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content. That’s why it’s no surprise Google’s latest campaign, "Find That Thing," draws attention to their latest innovation - Google Lens. The image recognition technology system instantly delivers information related to the object to anything it identifies in real life. Someone struggling to describe something in words will find this latest and greatest technology as their new way to discover. So how did Google grab the lens of 4 million people across the country? Through hand painted murals, of course! Our crew painted 8 murals coast to caost, allowing passersby to "search what you see." From street level to large elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver Lake, and Downtown Los Angeles, hotspots for Gen Z dwellers. Each mural reflected the everyday lives of the younger generation. Whether it was a person or thing depicted in the image, the artwork portrayed the perspective of somebody using Google Lens to search for things they found interesting. From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster elites, anyone who passes these murals could quickly scan and find the item, or something similar, to what is in the mural - now how’s that for innovation! Previous Next

Bethesda < Back WOLFENSTEIN Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The New Order is an action-adventure firstperson video game developed by MachineGames and published by Bethesda Softworks. Set in alternative history 1960s Europe in a world where the Nazis won the Second World War, the singleplayer story follows William B.J Blazkowicz and his efforts to stop the Nazi rule over the world. Bethesda Softworks commissioned Overall Murals to produce an epic portrait of B.J. on a wallscape over one of the busiest intersections in Williamsburg, Brooklyn, in advance of the May, 2014 release. The highly detailed mural depicts B.J. in full battle gear, stomping across a smoldering cityscape against a stark full moon. Within a week of its release, Wolfenstein: The New Order was the fourth best-selling game in the United States. Previous Next

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next