FIGMA < Back AN INTELLIGENT CANVAS FOR INFINITE CREATIVITY Overview Service Outdoor Advertising, Content Creation industry Technology markets San Francisco, New York Wall(s) 2 Walls impressions 4M+ BRIEF What if the most powerful design tool in the world didn't live only on a screen? What if it spilled out onto a fence-lined street in Williamsburg, Brooklyn . Or climbed the side of a building overlooking Union Square, San Francisco . That's the idea behind Figma's "An intelligent canvas for infinite creativity" campaign. A product built for makers, shown off where makers actually live. To bring the idea outside the browser, Figma partnered with Overall Murals to turn city blocks into the canvas itself, creating large-scale installations that showed the tool not as a screenshot, but as a surface people could walk right up to. BUILD Overall Murals transformed Figma's brand language and live product UI into oversized street-level and high-impact installations across Brooklyn and San Francisco . In Williamsburg, a full block became a sequence: bold black brand panels ("Motion design where you design," "Shape what ships") alternating with real product moments. Passersby didn't see one ad. They walked through a whole idea, panel by panel, the way you'd scroll through the product itself. In Union Square, the campaign took over a single building face along the cable car line with a bold, handcrafted burst of color and pattern, with one line of product dialogue dropped right into the artwork: "Build a shader to create a displacement effect." Not a tagline. A live prompt, painted at the scale of the skyline behind it. To carry the walls beyond the block, Overall Films also produced a silver video package of the murals, bringing the paint to life with layered effects and motion, built for people to encounter the campaign again on social. https://vimeo.com/1226986746 REVEAL Design tools usually live behind a screen. This campaign asked people to look up instead. Coast to coast, Figma's hand painted advertisement stopped being a private workspace and became a public one, visible to anyone walking a dog, waiting for a light, or riding the cable car up Powell Street. The result wasn't just two murals. It was proof that a tool built for infinite creativity could hold its own painted on a real city wall. IMPACT The campaign generated 4M+ impressions across Williamsburg and Union Square, two of the most walked, photographed, and lived-in neighborhoods in Brooklyn and San Francisco. By combining raw street texture with real product UI, Figma turned a feature launch into something people stopped for, looked twice at, and photographed. Because even for a tool built entirely on screens, there's still something unmistakable about seeing it painted on a wall. Previous Next

AUDEMARS PIGUET < Back KAWS X AUDEMARS PIGUET Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ In a seamless fusion of art, culture, and luxury, our latest hand painted mural in Williamsburg, Brooklyn , celebrates the groundbreaking collaboration between Audemars Piguet and KAWS. This partnership reimagines the iconic Royal Oak Concept Tourbillon, incorporating KAWS’ beloved “Companion” character into the design of a limited-edition timepiece. One of KAWS’ most recognizable creations, the Companion figure, first appeared in 1999. With its playful, cartoonish features, the character has evolved into a symbol of contemporary art, embodying both innocence and melancholy. By integrating this iconic figure into the Tourbillon’s design, KAWS brings his distinctive style into the world of luxury timepieces, pushing the boundaries of both art and horology. The mural, crafted with attention to detail, reflects the creative vision behind this collaboration. Every stroke was carefully executed, mirroring the precision you’d find in an Audemars Piguet watch—minus the Swiss accent. Williamsburg, with its mix of art galleries, hip boutiques, and just enough foot traffic to make you feel important, was the chef’s kiss of locations. After all, why settle for an ordinary spot when you can make a statement in a neighborhood that practically invented the word "eclectic"? The campaign’s impact was amplified by the mural’s strategic placement, generating over 741K+ impressions from passersby. It caught the attention of art lovers, tourists, and those just strolling by with coffee in hand. To make the mural truly pop (and by pop, we mean explode onto your Instagram feed), we filmed the entire painting process and shared it on Instagram . This visibility played a crucial role in connecting Audemars Piguet's legacy of blending luxury with pop culture to a broader audience. https://vimeo.com/1044721521 This mural campaign is a perfect example of what happens when two creative forces come together—one known for timepieces that make your wrist feel fancy, and the other for redefining art and making you say, “I don’t understand it, but I love it.” More than just a mural, it’s a powerful statement—a celebration of creativity, precision, and the transformative power of collaboration. Previous Next

OWN < Back QUEEN SUGAR Overview Service Outdoor Advertising, Special FX industry Entertainment markets New Orleans, Atlanta Wall(s) 2 Walls impressions 281K+ Oprah Winfrey, one of the most influential women in the world, created Own, a TV network that offers a variety of entertaining shows, including the popular Queen Sugar. As the final season of Queen Sugar approached, OWN wanted to showcase a mural that would attract attention and generate excitement around the last season. They decided to feature a hand painted living wall and sought our help to paint and oversee the moss installation on two wallscapes in Little Five Points , Atlanta , and Marigny, New Orleans . Our paint crew worked diligently, hand painting each letter to create a photorealistic gold emblem effect, then carefully patting natural moss into the wall to produce a stunning natural look. The living wall offers numerous aesthetic and environmental benefits, creating a stunning and dynamic visual display for the Queen Sugar mural that is not only eye-catching but touch-friendly. Previous Next

Balenciaga < Back WINTER Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 493,312 With the ongoing Coronavirus pandemic, NYFW 2020 was different than ever before. As the world has had to make adjustments to everyday life, the majority of Spring 2021 shows went virtual. This new normal has created inventive ways of doing nearly everything, and apparently, fashion is no exception. Regardless of the lack of in person show viewings, Balenciaga jumped on the opportunity to showcase their spring line on this popular unit in the heart of New York fashion, SoHo. This is the second time that the iconic brand has advertised on our high fashion favorite unit, M-59. The photorealistic woman surrounded by mounds of Balenciaga was painted in only a few days and served as the perfect backdrop for those still out and about during NYFW Previous Next

Jack Daniel's < Back COCA-COLA Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 393K+ The collaboration we’ve all been waiting for — Jack Daniel’s and Coca-Cola. These two iconic brands have joined forces to create a new, ready-to-drink cocktail, bringing convenience to your fingertips. To celebrate this long-awaited cocktail in the increasingly popular RTD category, Jack Daniel’s chose a large-scale painted mural in Williamsburg, Brooklyn . https://www.youtube.com/watch?v=TFoytpk5xCg The mural features a hand painted life-size, photorealistic Jack and Coke can so detailed that passersby couldn’t resist standing in front of it and striking a pose. From the line work in the lettering to the photorealistic bubbles, every detail of the can was meticulously recreated, making it almost impossible to distinguish the mural from the real thing! With spring in full bloom and outdoor activities ramping up, Jack Daniel’s and Coca-Cola pre-made cocktails are the ultimate go-to. And what better way to remind everyone than with a 720-foot-square street-level mural that screams, “Come get your thirst quenched!” Williamsburg, get ready because getting together just got a whole lot easier! Beyond the wall, our in-house content creation team captured the whole mural painting process from start to finish. From paint mixing to the mural being painted and final drone shots of the completed mural, this promotional video takes the mural off the wall and into everyone's hands, giving the viewer an engaging, memorable experience. Now, let’s grab a few cans and enjoy! Previous Next

Suntory < Back -196 LEMON VODKA SELTZER Overview Service Outdoor Advertising, Content Creation industry Alcohol markets Los Angeles Wall(s) 4 Walls impressions 2.4M+ Inspired by Suntory’s #1 best-selling seltzer in Japan, the new -196 Lemon Vodka Seltzer hit the U.S. market with a burst of flavor, and we made sure the launch looked just as refreshing as it tastes. We hand painted four vibrant murals for Suntory’s -196 campaign on the Venice Beach Boardwalk in Los Angeles. The design leaned into the drink’s hero ingredient: bright, juicy lemons. We used bold, high-contrast yellows that popped under the California sun, making the mural just as eye-catching from a distance as it was up close. https://vimeo.com/1111790107 The Venice location wasn’t just a backdrop; it was the perfect stage. Positioned along one of the busiest attractions in Los Angeles, the mural tapped into a constant flow of locals, beachgoers, and tourists. It served as both a piece of public art and a larger-than-life billboard, introducing the refreshing -196 experience to anyone strolling the boardwalk. With its vibrant colors, beachside setting, and unmistakable branding, the mural brought the taste of summer straight to Venice, one lemon at a time. Previous Next

September Letters < Back WISH YOU WERE HERE Overview Service Public Art industry Non-Profit markets Los Angeles Wall(s) 1 Wall impressions N/A Brittany Snow and Jaspre Guest’s New Organization ‘September Letters ’ Shows How Writing Letters Can Improve Mental Health. Joining forces with OSEA Skincare, September Letters launched the “Wish You Were Here” campaign at OSEA Skincare Studio in Venice, California which we had the pleasure of bringing to hand paint life. The piece was visited by the co-founder, Brittany Snow, and featured in Well + Good , an online publication devoted to mental health and wellness. Previous Next

GAP < Back SHARE YOUR GIFT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ This holiday season, Gap strived to stand out against the red and green competition with a more meaningful message, “Share Your Gift”. As opposed to focusing on giving and receiving, Gap chose to highlight the little gifts we can give every day. “Share your gift, is meant to inspire and realize that the holidays are not about material objects, but love, kindness, and optimism.” The use of gold applique on top of the large murals, further enhanced the sentiments of sharing, while also elevating the hand painted medium to a whole new level. The gold leaf was meticulously placed by hand to make the large GAP lettering on four of the ten panels shiny and bright; even visible at night from the Williamsburg Bridge. When applying gold leaf, typically installed indoors, the wind is always a factor. In the breezy winter air, gold specks flew above Overall Murals’ painter's heads and stuck to the wet paint, simulating glittery snowfall. Starting out as simple sketches on the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists. The bold GAP imagery and models’ joyous expressions jump from soft-colored backgrounds. The two murals were executed in Williamsburg, Brooklyn, to capture the attention of fashionable and fun passerbys who inhabit and visit the area. Previous Next

LONGCHAMP < Back LE PILAGE/TP Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 2M+ Fashion meets art in Longchamp’s current partnership with Italian artists Maurizio Cattelan and Pierpaolo Ferrari, known for creating the esteemed TOILETPAPER MAGAZINE. Both brands share universal, artistic, colorful, and optimistic values, bringing a playful vibe to our wallspace in fashionable Soho, New York . We hand painted the iconic Le Pilage/TP featuring a baguette and a French bulldog held by two Caravaggio-esque men. The artists behind this collaboration aim to bring excitement and surprise into people's lives by using contemporary methods and playful photography to help people see the world from a fresh perspective! This mural is a perfect example of their creative vision. Using vibrant colors, playful photography, and a simple call to action directing people to Longchamp's Soho store leaves a lasting impression on the 500,000+ people who view this mural weekly. Previous Next

Williamsburg A title goes here. Click to edit and add your own. This is a paragraph. Use this area to add any information you want to share with users. Just click "Edit Text" or double click here to change the text and make it your own. You can also adjust the paragraph's font, size and color so it fits your website’s theme. This is a great place to tell users a story about your website and let them know more about what you offer. You may want to share information about your company's background, your team, or the services you provide. Be seen in williamsburg Below is a collection of our Williamsburg wallscapes Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. Select Address Select Features Select Notables Select Notables B-69 Kent Ave. & Grand St. Up B-76 Kent Ave & 2nd St. Up B-77 Kent Ave. & S 2nd St. Up

The Refinery Hotel < Back GRAND OPENING Overview Service Commercial Signage industry Hospitality markets New York Wall(s) 1 Wall impressions The Refinery Hotel debuted in 2013 and is centrally located in Midtown Manhattan, nestled between Herald Square and Bryant Park. We helped the hotel announce its arrival with a handsome, classic black and white sign. Once we properly prepped the brick wall, the mural was completed within 4 days, just before the Macy's Thanksgiving Parade was set to march down the Avenue of Americas and right past it. Previous Next

VISIT SEATTLE < Back I KNOW A PLACE Overview Service Outdoor Advertising industry Travel markets Los Angeles Wall(s) 2 Walls impressions 1.7M+ Bringing the vibrant spirit of Seattle to the eclectic streets of Venice Beach – that was the challenge ODN presented to us for Visit Seattle’s 'I Know a Place' campaign. And with two perfectly placed walls, we were ready to bring it to life. Our first mural, an eye-catching depiction of Seattle's iconic skyline, dominates our high-traffic wallscape on Ocean Front Walk (LA-27). This prime location is a client favorite because passersby can't miss it. It's the perfect spot for beachgoers to look up and discover a skyline that's a world away from Venice Beach —a reminder of all the different experiences Seattle has to offer. A short stroll from bustling Ocean Front Walk, tucked among Windward Avenue's art galleries and cafes, you'll discover our second mural on LA-08. This street-level creation features a playful orca, a symbol of the Pacific Northwest, swimming in a sea of Seattle icons – a guitar, majestic mountains, a bicycle, and more. The mural is wrapped in a "Come As You Are" message, reflecting the city's inclusive and welcoming spirit. Our hand painted murals were the ideal medium for this tourism campaign. First, they echo the energy of Seattle's thriving art scene (there are 50 new murals in downtown Seattle!), and Visit Seattle is actively promoting the city's commitment to supporting local artists. Second, Visit Seattle's mission is to showcase the city's authentic charm, and what better way to do that than with authentic hand painted art? This campaign shows we can deliver any style, from bold and graphic to intricate and detailed. We brought the same level of passion and precision to both. The result? Two murals that capture the spirit of Seattle and inspire visitors to explore a new destination. Ultimately, that's what it's all about: creating art that connects, inspires, and invites discovery. Previous Next