Balenciaga < Back WINTER Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 493,312 With the ongoing Coronavirus pandemic, NYFW 2020 was different than ever before. As the world has had to make adjustments to everyday life, the majority of Spring 2021 shows went virtual. This new normal has created inventive ways of doing nearly everything, and apparently, fashion is no exception. Regardless of the lack of in person show viewings, Balenciaga jumped on the opportunity to showcase their spring line on this popular unit in the heart of New York fashion, SoHo. This is the second time that the iconic brand has advertised on our high fashion favorite unit, M-59. The photorealistic woman surrounded by mounds of Balenciaga was painted in only a few days and served as the perfect backdrop for those still out and about during NYFW Previous Next

Mailchimp < Back BE YOURSELF Overview Service Outdoor Advertising industry Technology markets Los Angeles Wall(s) 1 Wall impressions 500K+ Being yourself makes all the difference is a good motto to live by. This winter, Mailchimp set out to inspire Los Angeles residents and tourists to be individuals by being themselves. Overall Murals painted a photorealistic portrait of a strong looking woman, combined with bold, colorful graphics in the background. The contrast of the simple typography, with the eye-catching imagery of the woman creates a captivating advertisement that was not overlooked by Venice Board walkers. Previous Next

GAP < Back SHARE YOUR GIFT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ This holiday season, Gap strived to stand out against the red and green competition with a more meaningful message, “Share Your Gift”. As opposed to focusing on giving and receiving, Gap chose to highlight the little gifts we can give every day. “Share your gift, is meant to inspire and realize that the holidays are not about material objects, but love, kindness, and optimism.” The use of gold applique on top of the large murals, further enhanced the sentiments of sharing, while also elevating the hand painted medium to a whole new level. The gold leaf was meticulously placed by hand to make the large GAP lettering on four of the ten panels shiny and bright; even visible at night from the Williamsburg Bridge. When applying gold leaf, typically installed indoors, the wind is always a factor. In the breezy winter air, gold specks flew above Overall Murals’ painter's heads and stuck to the wet paint, simulating glittery snowfall. Starting out as simple sketches on the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists. The bold GAP imagery and models’ joyous expressions jump from soft-colored backgrounds. The two murals were executed in Williamsburg, Brooklyn, to capture the attention of fashionable and fun passerbys who inhabit and visit the area. Previous Next

Corona < Back FAMILIAR '12 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions Familiar comes in a generous 32 oz. bottle and is the perfect solution to a NYC summer day. We painted these large beers on two street level walls in Brooklyn for Familiar's summer campaign. One of the art pieces can be found in the heart of Williamsburg at North 7th and Bedford; while the most detailed mural is at the edge of Greenpoint, which meets Williamsburg. Due to the silkscreen look through half tone separated colors, the creative was a bit more complicated than usual. However, the hand cramps caused by brushing on the thousands of lines were worth it to give both the desired look and that hand painted touch. The following summer, we painted the beer's on some bigger surfaces but with the same, crazy intricate lines. Previous Next

Oakley < Back MORE THAN MEETS THE EYE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, New York Wall(s) 2 Walls impressions 680K+ Oakley, one of the most popular eyewear brands, included two stand-out murals for this year's Lifestyle campaign. Hand painted by yours truly, in Venice Beach, Los Angeles , and Bushwick, Brooklyn , the campaign features two brand ambassadors, Damian Lillard, an NBA basketball player, and Alexia Putellas, a professional soccer player wearing the BXTR and HSTN glasses designed for athletes and culture enthusiasts. The campaign celebrates the authenticity and self-affirmation that athletes embody on and off the field. Our talented paint crew behind the murals lives by these values, planning, strategizing, and passionately painting for days to complete each campaign. Oakley's creative challenged our painters with colorful, photorealistic, and textured designs. However, the team successfully captured the essence of the campaign over five days, with each painter strategically placed to work on their strengths, be it pictorial, backgrounds, or blends. The results are stunning, showcasing the Oakley athletes' energy, passion, and authenticity, drawing attention from far and wide. Every bold stroke and explosion of color reminds viewers that summer is just around the corner. Previous Next

Budweiser < Back AMERICA Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 151K+ Nothing says America like an ice cold beer. This summer, Budweiser's launch of the 2016 campaign America Is in Your Hands took this idea one step further, by replacing the name of the popular beer with the word America. In conjunction with the Summer 2016 Olympics and the heated preliminary election taking place, Ricardo Marques, a vice president from Budweiser named this the most American Summer ever. Brazilian artist Rafael Grampá and Budweiser teamed up to reinterpret American Patriotism, through a series of murals across the USA. Grampá, who is best known for his comic books, is also an in-demand illustrator for ad campaigns. Overall Murals was there to put the America dream into fruition. The focal point of the hand-painted mural is a metallic replica of the new iconic can atop a background watercolor wisps and clouds paired with Americana imagery. It stands surrounded by nationalistic symbols in red, white and blue; representing patriotism, freedom, power and hope. Previous Next

HBO < Back AMERICAN UTOPIA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 733,880 On March 12, 2020 for the first time since inception, Broadway had shut its doors. What started as a brief hiatus scheduled to reopen just a month later, turned into an indefinite closing. Broadway, New York City, the nation, and the world quickly learned that Covid-19 would create a new normal, changing life as we know it for far longer than a short month. Amongst one of the most popular shows gracing the famous Hudson Theater, precovid, was Talking Heads’ frontman, David Byrne’s, American Utopia . The premise centered around music as the star of the show. With the shutdown of all theaters, HBO Max and Oscar winning director, Spike Lee brought American Utopia to the home, with its rendition of the dazzling choreographed concert. The special highlights 11 dancers, clothed in grey business suits, as they exist in a dreamworld where social justice and self-exploration reign supreme. David Byrne’s American Utopia is an HBO Special Event that will excite Broadway goers and streamers Previous Next

WARNER BROTHERS < Back IT Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The highly anticipated recreation of Stephen King's, IT is finally here and as a teaser to the movie premiere. Overall Murals created a progressive mural in Venice Beach, CA. Over the course of 4 weeks. The iconic balloon from the original film, floated across the artwork, revealing the phrase "You'll float too". Located on Windward Ave, which leads Venice visitors to the main entrance of the boardwalk, the mural's backdrop boasts views of the infamous Venice Mural and Venice sign, making it the perfect place to attract attention. The highly anticipated recreation of Stephen King's is finally here and as a teaser for the movie premiere on September 8th. Previous Next

BET < Back BET Black Canvas Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets Philadelphia Wall(s) 1 Wall impressions 200K+ We had the privilege of selecting and working alongside Mz. Icar to design a mural for BET's latest project #BETBlackCanvas , a celebration for Black creative expression, creators, and visionaries, talent, in which a black canvas for black creativity and storytelling is provided to local artists to show their work. Mz. Icar is an anonymous art collective, based in Philadelphia, comprised primarily of Black Women who are focused on creating works that celebrate Women, Global Blackness, and Play. Mz. Icar's vision brought BET's #BlackCanvas to life with a piece titled Since Day, aligned with BET's phase Where Black Culture Lives. The artwork was hand painted by our team (and Mz Icar) who brought the piece to life on our wallscape located in the historical neighborhood of Germantown. Previous Next

Get to know the area SOHO SoHo, in New York City , is a vibrant neighborhood where history meets creativity. Known for its iconic cobblestone streets and stunning cast-iron facades, it combines old-world charm with modern energy . Once an artist haven, SoHo has transformed into a global hotspot for art lovers, fashion enthusiasts, and foodies. The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Audience Income level: Upper-middle class Occupation: Wealthy professionals, entrepreneurs, and creatives Interests: Gallery hopping, shopping at designer boutiques, dining at trendy restaurants, attending exclusive events, and staying ahead of cultural and style trends Lifestyle: High-end living, creative exploration, and social buzz Education: College degrees and advanced professional qualifications. Population 18.9K+ Median Age 41 Individual Income $152K+ Residents 12.5K+ Population density High Population growth 0.12% Fun Fact SoHo has been home to many famous people, including Taylor Swift, Jake Gyllenhaal, Justin Timberlake, Jessica Biel, Leonardo DiCaprio, Jean-Michel Basquiat, Philip Glass, Robert De Niro, Sarah Jessica Parker. SoHo is one of the most sought-after neighborhoods for brands to have a presence in. Soho's iconic cast iron architecture, abundance of shopping, world-class restaurants, and the city's most expensive real estate attract affluent consumers ready to spend. Our variety of hand painted premium inventory offers something unique for brands to tell their story. Scott Burdick, VP of Sales M-58 + M-63 LAFAYETTE ST. & CANAL ST. A dynamic group of fashion-forward individuals who set trends and influence the pulse of urban fashion with their unique , curated looks. Why Advertise here Position your brand at the heart of culture and style with two prime wallscapes at Lafayette and Canal Streets in SoHo, a hub for fashion influencers and industry leaders. Your campaign will become part of a vibrant tapestry of creativity and luxury , impossible to overlook. Nearby, patrons enjoy crafted cocktails at local bars, dine on upscale farm-to-table dishes, and shop at local boutiques, making your advertisement a lasting impression where the fashion world meets, even after Fashion Week ends. M-64 CANAL ST. & BROADWAY This area draws night owls with its late-night hotspots , stylish lounges, and vibrant energy, offering endless options for those who thrive after dark . Why Advertise here Advertising on Canal Street and Broadway offers exceptional exposure at one of NYC’s busiest intersections . Located between downtown’s edgy charm and SoHo’s sophistication, this wall overlooks SoHo, Chinatown, and Tribeca , capturing a diverse audience of locals, tourists, and professionals. Its cultural and commercial blend makes it ideal for high-impact advertising. M-68 W. BROADWAY b/w HOUSTON & PRINCE ST. Individuals who shape and influence trends by curating art, fashion, and experiences that reflect the latest creative expression and style. Why Advertise here Our West Broadway wallscape is in one of New York's most iconic neighborhoods . The area features luxury shops and top restaurants, attracting a stylish crowd of influencers and celebrities. This vibrant stretch between Houston and Prince connects your brand to a dynamic group of individuals at the center of style, fashion, and culture, making it an ideal location for maximum awareness and impact . M-69 LAFAYETTE ST. & SPRING ST. A refined and culturally engaged group that influences cultural shifts and values uniqueness , innovation, and high-quality artistic expression. Why Advertise here Located at the intersection of Lafayette St. and Spring St. , this vibrant mural connects the trendy neighborhoods of Nolita and Soho , known for their shopping, dining, and cultural scenes. The area attracts a diverse crowd of pedestrians, cyclists, and visitors drawn to high-end shops, popular eateries, and cultural spots. With easy subway access and Citibike stations nearby, advertising here places your brand in the heart of Manhattan’s most energetic areas, reaching trendsetters who appreciate style and innovation. M-74 GRAND ST. & THOMPSON ST. Navigating the city streets to uncover hidden gems and vibrant cultural niches in this ever-evolving artistic hub . Why Advertise here Advertising on Grand Street and Thompson Street presents a prime opportunity to reach one of Manhattan's most vibrant areas , blending SoHo and Tribeca. This hub is surrounded by high-end shopping , trendy boutiques, and artisanal cafes, ideal for fashion, art, and food lovers. Make your advertisement in a dynamic neighborhood offering diverse experiences and an excellent venue for brand exposure . Get to know the area Meatpacking District The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Anchored by landmarks like the Whitney Museum of American Art and the High Line —a unique elevated park with breathtaking city views—the district offers a perfect blend of culture, style, and urban charm. It's a vibrant destination for locals and tourists alike, embodying NYC's spirit of reinvention. Audience Income level: Upper-middle class Occupation: Finance and Banking, Technology, Legal, Healthcare, Real estate brokers and developers, creative directors, producers, Management consultants, Executive Roles Interests: Young, affluent professionals with a strong interest in fashion, dining, art, and nightlife Lifestyle: Tourists, fashion lovers, and people looking to have a night out, high-end shopping, dining, and nightlife. Education: Bachelor's Degree and advanced professional qualifications. Population 34.2K+ Median Age 37 Individual Income $154.9K+ Residents 78 Population density High Population growth -9% Fun Fact The neighborhood was a major destination for produce, poultry, fish, and meat in the 1880s. The Gansevoort Market, an open-air space for buying and selling produce, opened in 1879. You're reaching a sophisticated, high-spending audience, locals and tourists alike, who walk these streets daily. This isn’t just an ad—it’s a statement piece in one of the most iconic neighborhoods in New York City. Mike Christensen, Director, East Coast Sales M-62 GREENWHICH ST. & GANSEVOORT ST. A premier shopping destination where luxury brands, cutting-edge fashion, and stylish boutiques converge in a historic yet modern setting. Why Advertise here Positioning your advertisement at the intersection of Greenwich St. & Gansevoort St. offers unparalleled visibility in the heart of the Meatpacking District, a cultural and commercial hub . This prime location attracts a dynamic mix of affluent locals, fashion enthusiasts, tourists, and industry trendsetters drawn to the area’s luxury retail stores, world-class dining, and art galleries. The vibrant foot traffic and steady flow of visitors ensure your brand reaches a diverse , highly engaged audience in one of Manhattan’s most iconic neighborhoods .

GoPuff < Back BE RIGHT THERE Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 3 Walls impressions 571K + GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. City dwellers can’t deny the convenience a delivery service can make in their lives. The average fast-paced hard-working individual may get home from a long day of work and find that a trip to the grocery store just doesn't fit into their busy schedule. That’s where GoPuff comes in. Gopuff is a delivery service app that provides daily necessities like food, home essentials, snack delivery, and alcohol without having to make a trip to the store. Their direct-to-consumer model allows the app to analyze and foresee customers’ ordering habits and detect shifting consumer preferences, patterns, and purchasing routines as the e-commerce industry evolves. This offers companies in-depth consumer insights on how their products are being used, what steps need to be taken to remain up-to-date in a competitive market, and how to retain brand loyalty. GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. This giant mural was the perfect reminder for a daily passerby rushing to their workout class to order their Dove body wash and have it arrive by the time they return home for their post-workout shower - a prime example of the impact GoPuff will have on the local Williamsburg user who wants their groceries without sacrificing convenience. And we are pleased to be a part of communicating that service through hand paint. Previous Next

Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next