Corona < Back FAMILIAR '12 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions Familiar comes in a generous 32 oz. bottle and is the perfect solution to a NYC summer day. We painted these large beers on two street level walls in Brooklyn for Familiar's summer campaign. One of the art pieces can be found in the heart of Williamsburg at North 7th and Bedford; while the most detailed mural is at the edge of Greenpoint, which meets Williamsburg. Due to the silkscreen look through half tone separated colors, the creative was a bit more complicated than usual. However, the hand cramps caused by brushing on the thousands of lines were worth it to give both the desired look and that hand painted touch. The following summer, we painted the beer's on some bigger surfaces but with the same, crazy intricate lines. Previous Next

Modelo < Back Grupo Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Walls impressions Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can. Previous Next

Porsche < Back ANA Overview Service Outdoor Advertising, Public Art industry Automotive markets Miami Wall(s) 3 Walls impressions N/A Porsche commissioned us to hand-paint their ANA (Art Not Ads) campaign on three prominent wallscapes in Miami, a market where murals must prioritize art over advertising. Porsche faced the unique challenge of showcasing its car without direct branding. So, artist Chris Labrooy took on the task with bold, Miami-inspired designs that subtly conveyed "Porsche" while staying true to the brand’s image. Our team meticulously painted these murals across Miami, coinciding with Art Basel , when the city celebrates art at every corner. In Litte Havana, our street-level wallscape (MIA-02) features a photorealistic white Porsche Taycan set against a sleek, futuristic background with vibrant neon lighting and geometric shapes, creating a digital, surreal feel. In Wynwood, Miami’s hub for murals, we hand painted two artworks that blend into the area’s art scene while standing out for their Porsche-inspired design. On wallscape MIA-03, a blue Porsche Taycan GTS appears in motion against a pastel, geometric backdrop, capturing Miami’s lively spirit and tropical vibe. Lastly, our wrap-around mural (MIA-04) combines futuristic and tropical elements with floating cars. Our painters expertly maintained the design’s structure despite the challenges posed by a garage door surface, ensuring the mural’s intricate details matched the design. These murals demonstrate how advertisers can create brand-recognizable art without overt branding, allowing the design to make a statement. This approach resonates deeply in a city that values art and luxury, transforming commercial spaces into meaningful artistic expressions. This campaign successfully fused brand and art for Porsche—an experience we look forward to recreating. Previous Next

AESOP < Back HAND BALM Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 3 Walls impressions 2M+ Brief Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically. Build Overall Production executed three hand painted murals across key shopping destinations: Williamsburg , Brooklyn ; SoHo, New York ; and Abbot Kinney, Los Angeles . The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals. Reveal As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically. Impact Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities. Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. Previous Next

The Bozzuto Group < Back BROOKLAND Overview Service Commercial Signage industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next

Milagro Tequila < Back MILAGRO MEANS MIRACLE Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, means miracle Milagro Tequila was created by two friends Danny Schneeweiss and Moy Guindi whose mission was to create a tequila that served as a liquid embodiment of Mexico's vibrant heritage and evolving culture. To produce this modern tequila, these two visionaries adopted Mexico's traditional distillation process by slow roasting 100% blue agave specifically from the Jalisco Highlands. The logo and the bottle shape and color were inspired by some of Mexico's most iconic street art pieces. Collaborating with noteworthy artists residing in their very own Mexico City, Danny and Moy have managed to bring their vision of a modernized tequila to fruition. This particular piece was commissioned by Mexican graffiti artist Beo Hak, serving as his own interpretation of Agave Expressionism. Beo's design for Milagro ncorporates an ethereal dreamlike quality. The original piece was hand painted to show texture with an added sense of movement. The intense blues compliment the splash of red. The painters of Overall Murals managed to capture the original essence of the piece. Stationed on the busy corner of Kent Avenue and North 14th Street in Brooklyn, the mural for Milagro Tequila is still accessible for your viewing pleasure. Previous Next

Brooklyn Brewery < Back DISTILLATION PROCESS Overview Service Commercial Signage industry Alcohol markets New York Wall(s) 1 Wall impressions N/A Our third mural for the iconic Brooklyn Brewery spans the entire western face of the building on Wythe Avenue. Designed by the legendary Milton Glaser's studio, the mural features infographics illustrating the beer brewing process, highlighted by the quote: "Fermentation and civilization are inseparable" — John Ciardi. On the building's lower corner, another memorable quote reads: "Beer makes you feel the way you ought to feel without beer," by Henry Lawson. This corner has since become a popular photo spot for patrons and beer enthusiasts alike. Previous Next

Google < Back Pixel 2 Overview Service Outdoor Advertising industry Technology markets Los Angeles Wall(s) 2 Walls impressions Tech-geeks rejoice as the Google Pixel 2 was released this past fall. Google aimed to capture the artistic beauty of the phone by collaborating with emerging artists to create a series of murals and matching phone cases. Overall Murals produced the artwork designed by Petra Cortright in Venice and Silver Lake, Los Angeles. Cortright's abstract paintings are composite images, sourced from Google Images and then made visually appealing from the artist's spin of each piece. These bold murals were the backdrops of many social media posts by Angelenos. Previous Next

Sony Pictures < Back SUPERFLY Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Entertainment markets New York, Atlanta Wall(s) 5 Walls impressions 1.5M+ SONY Pictures brought Superfly , the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. SONY Pictures brought Superfly, the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. The new cinematic version is set in modern-day Atlanta, the city that artists Dubelyoo, Awe2, and Mister Totem call home. Dubelyoo’s design captures the essence of Atlanta, the skyline, and graffiti style ground the viewer in the city immediately. Totem’s design highlights the street aspects of Superfly, images of money, cars, weapons, and women are set in the foreground of this mural, contrasted with the sparsity of the background the viewer can feel the gravity of Superfly, not just the glamour. In association with an esteemed OM partner, Klughaus, the talented Awe2 created our third Atlanta mural. In this mural the main characters of Superfly light up the night sky, this etherial design includes mid-century Pointillism details which further lend an unmistakable dazzle to this mural. Also brought to us by Klughaus and also prior OM collaborator, MAST designed a Superfly wall that can be found in Harlem. The artist’s comic style of bold graphics fits in perfectly with the neighborhood of the original 1970’s film. These artists know what it means to Redefine the Hustle. Previous Next

BEN & JERRY'S < Back ANY WAY YOU SLICE IT Overview Service Outdoor Advertising, Content Creation, Special FX industry CPG markets New York Wall(s) 1 Wall impressions 518K+ What's better than Ben & Jerry's pints consumed out of the carton? Ben & Jerry's pints are consumed whenever, wherever. Introducing Ben & Jerry's Pint Slices. The iconic ice cream brand branched out from the usual couch-consumer-friendly clientele and can now be found in portable form. The slices are available in four, fan-favorite flavors, including American Dream and Chocolate Fudge Brownie. The Overall Murals team branched out from our usual medium of oil paint on a flat surface to create a massive, unique, hand made lenticular mural wall. It was to be the first of its kind in outdoor advertising. With only a short time to plan, the crew got to work. Starting off the process by working hand in hand with the client's creative agency, Mekanism. It was quickly noted that this was going to take a lot more planning than anticipated. Everything had to be evaluated and meticulously crafted, from the thickness of each panel, down to the best dimensions for readability. Each piece of the wall was designed to align perfectly. The wall was built and painted in the OM paint shop. https://vimeo.com/222210060 Requiring several deliveries, it was later installed on location along the Williamsburg, Brooklyn waterfront. The team pieced together each separate piece to create the unique 3-D, double message effect. Viewing the wall from the left read "Any way you slice it", while from the other side, it proclaimed, "It's Ben Jerry's". Sandwiched by three other hand painted murals, the whole painting came together as a beautiful composition of green rolling hills, cows, and giant ice cream sandwiches -- not a bad way to start the summer. Once the final piece of wood was drilled in and after some blood and sweat, the OM painters overheard statements of those passing by, "Did you see that? " or the more common, "That's so cool", making it worth all the effort. Previous Next

Ancestry < Back THE STORIES OF US Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 2 Walls impressions 3.2M+ Ancestry, the global leader in family history, launched The Stories of US, a campaign honoring everyday people who helped shape the United States over the past 250 years. As part of the initiative, our paint team created two hand painted murals, one in Chicago and one in New York City , highlighting three individuals whose lives and actions helped move the country forward. In Chicago, the murals connect to “The Women Who Built Chicago,” a public bus tour launched during Women’s History Month . The tour combines Ancestry records with physical historic sites across the city to spotlight nine women who advanced education, civil rights, the arts, and healthcare. Two of the women honored in the Chicago mural include: Margaret Hie Ding Lin – One of the first Chinese women doctors in the United States, Margaret passed the Illinois medical board at a time when very few women were permitted to practice medicine. While contemporary newspapers often focused on her appearance, historical records reveal decades of dedicated care she provided to women and children throughout the Chicagoland area. Mary Emerson Haven – Though historical records often listed her occupation as simply “keeping house,” Mary founded the Chicago YWCA, creating safe housing, education, and leadership opportunities for women. Her vision continues to impact the city more than 150 years later. In New York City, the mural tells the story of FDNY Officer Wesley A. Williams, who rescued Rachel Coffino and her three children from a devastating apartment fire nearly a century ago. As part of The Stories of US initiative, Ancestry reunited the descendants of Wesley Williams and Rachel Coffino, two families who had never met and were previously unaware of their shared history. During the gathering, Charles Williams, Cathy Guiga-Tubens, Rachelle Muraca, and Carmine Guiga learned new details about the life-saving rescue that connected their families nearly 100 years ago. The reunion revealed how Wesley’s courage shaped not only his own family’s legacy, but also the future generations of those he saved. The reunion took place in front of the New York hand painted campaign, transforming the artwork into more than a visual tribute, it became a gathering point for memory, connection, and community. It was a powerful reminder that public art can do more than tell stories; it can bring people together to rediscover them. Previous Next