AESOP < Back HAND BALM Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 3 Walls impressions 2M+ Brief Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically. Build Overall Production executed three hand painted murals across key shopping destinations: Williamsburg , Brooklyn ; SoHo, New York ; and Abbot Kinney, Los Angeles . The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals. Reveal As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically. Impact Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities. Previous Next

Boston Greenway < Back DANIEL GORDON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Once again we find ourselves standing in the historic park, the Rose Kennedy Greenway of downto wn Boston in front of the 70’ x 76’ foot wall facing Dewey Square . Our team of multi-talented painters was tasked with hand painting a beautiful mural designed by New York-based artist Daniel Gordon called “Summer Still Life with Lobster and Fern ”. https://www.youtube.com/watch?v=EDfXt5Denck After years of creating this special design for this specific site, Daniel’s artwork was ready for our team to paint on the wall. Daniel was very hands-on during this process. He worked directly with the painters so they could understand his technique, craft and concept for this particular piece to ensure we translated what was in his head to the wall accurately. Gordon’s artwork involves fine tuning imagery that he finds online or from photographs he takes himself. He then prints them out on a large scale printer and creates a physical 3-D scene before using a large format camera to photograph this composition. The results. A contemporary twist on still life. There are references in the mural, like the lobster and watermelon, which were incorporated into the artwork as a tribute to the city of Boston, in which the artwork is displayed. In addition to the mural, the park is hosting a larger exhibition of Gordon’s sculptures and canvases, all of which will be up for one year. Working on a large-scale public art piece like this involves lots of planning. From our production team mixing the colors and delegating sections of the wall to the painters spending long hours translating a 24” inch printed proof to a 70’ foot wall, the entire piece start to finish is a process that keeps our team on their toes until the project is done. But art pieces like this are some of our favorite types of projects we get asked to do. As artists we are proud to work with fellow artists to create a piece that challenges the eye, brings color to a city and is, most importantly, a tribute to the neighborhood in which it lives. Adding that bit of art culture to a city wall brings pleasure to every job we do. This entire artwork took our six experienced walldogs approximately 9 days or 99 hours and a whole lot of paint and sunscreen before it was proudly displayed for all to see. Hope you enjoy looking at it as much as we enjoyed painting it. Previous Next

NY Lottery < Back TRIPLE RED 777 Overview Service Outdoor Advertising, Overall Creative industry Gambling markets New York Wall(s) 2 Walls impressions 1.7M+ NY Lottery wanted to build excitement around their latest Scratch-off game, Triple Red 777 with a mural that captured the moment of anticipation right before someone plays the game and the winning sensation that could follow. OM Art Studio worked alongside NYC based artist, Nick Anglin to design the murals using his signature electric, pop style to translate the Spark a Win messaging to encourage New Yorkers, ages 18 and up to purchase the scratch-off ticket. https://www.youtube.com/watch?v=tyUmPXBcv0s The mural reflected the hot winnings with the slogan, Spark a Win, with people overtly dancing around the winning triples 7's in a firey background to translate the spark that comes with the possibility of red-hot wins. The murals were hand painted in Red Hook and SoHo, New York, bringing the heat to 1,616,192 passersby who witnessed the mural painting process and the final product displayed in all its hand painted glory. Previous Next

Cafe Bustelo < Back GAME FACE Overview Service Outdoor Advertising, Content Creation industry CPG markets Los Angeles, Boston, New York Wall(s) 3 Walls impressions 1.91M+ BRIEF Café Bustelo launched its Game Face campaign to celebrate the passion, pride, and cultural traditions surrounding the world's biggest soccer tournament. The campaign commissioned artists from Argentina, Mexico, Brazil, and Colombia to create original artwork inspired by their home countries, bringing authentic cultural perspectives to fans through both packaging and large-scale public art. Consumers could purchase limited-edition Café Bustelo cans representing each nation, with every can including a matching Game Face tattoo kit inspired by the artwork and designed to help fans show their support on match day. BUILD Overall Murals partnered with Café Bustelo to hand paint three large-scale murals in Boston , Los Angeles , Atlanta , and New York City —four major U.S. markets with deep soccer cultures and host regions for matches . Each mural featured original artwork by an artist native to the country it represented, ensuring that every design reflected an authentic cultural perspective. Argentine artist Josefina Schargorodsky of Buenos Aires created the Argentina artwork in Downtown, Altanta ; Mexican artist Raul Urias of Mexico City designed the Mexico mural in Silver Lake, Los Angeles ; and Brazilian artist Mel Cerri of São Paulo developed the Brazil mural in SoHo, New York City and Allston, Boston . Together, the murals transformed prominent walls into vibrant celebrations of culture, identity, and the shared passion that surrounds the world's biggest sporting event. The artwork extended beyond the walls through Café Bustelo's limited-edition packaging, where fans could discover matching Game Face tattoo kits inspired by the same designs and wear them while cheering on their teams. REVEAL Each mural translated national symbolism into a bold visual language rooted in the artist's own heritage. Argentina's design featured the Sol de Mayo, swallows, horses, mountain landscapes, and flowing waterways inspired by the country's natural and cultural landmarks. Mexico's artwork incorporated jaguar imagery, indigenous geometric patterns, floral motifs, and references to Quetzalcoatl, honoring the country's rich artistic and mythological traditions. Brazil's mural celebrated the nation's tropical identity through carnival-inspired forms, a jaguar, macaw, butterfly wings, and vibrant floral patterns drawn from Brazilian textile traditions. From the perspectives of artists who call these countries home, Café Bustelo created a series of authentic cultural portraits that connected local audiences to the tournament's global spirit. IMPACT Across Boston, Los Angeles, and New York City, the three murals generated more than 1,795,374 impressions during their installation period, creating widespread visibility in key host markets. By combining hand-painted artistry with limited-edition product packaging, Café Bustelo created a campaign that connected public art, cultural storytelling, and consumer participation. The murals amplified the work of artists from Argentina, Mexico, and Brazil, while the collectible Game Face tattoo kits brought those same designs directly into fans' hands. Together, these physical and experiential touch points transformed the campaign from a traditional advertising effort into a celebration of Latin culture, national pride, and the shared rituals that make the world's biggest sporting event so meaningful. Previous Next

Budweiser < Back AMERICA Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 151K+ Nothing says America like an ice cold beer. This summer, Budweiser's launch of the 2016 campaign America Is in Your Hands took this idea one step further, by replacing the name of the popular beer with the word America. In conjunction with the Summer 2016 Olympics and the heated preliminary election taking place, Ricardo Marques, a vice president from Budweiser named this the most American Summer ever. Brazilian artist Rafael Grampá and Budweiser teamed up to reinterpret American Patriotism, through a series of murals across the USA. Grampá, who is best known for his comic books, is also an in-demand illustrator for ad campaigns. Overall Murals was there to put the America dream into fruition. The focal point of the hand-painted mural is a metallic replica of the new iconic can atop a background watercolor wisps and clouds paired with Americana imagery. It stands surrounded by nationalistic symbols in red, white and blue; representing patriotism, freedom, power and hope. Previous Next

Starz < Back HIGHTOWN Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 975K+ For the past 25 years, the STARZ network has continued to deliver premium entertainment and some of the hottest, most binge-worthy, first-run original television series. The latest series, set to release on May 17th, is the American crime drama, Hightown. To promote Hightown, Overall Murals was put to the task of painting a larger-than-life mural that reflects the gruesome opioid epidemic in which the show is set. Towering above the Hollywood Walk of Fame, the 1,800 sq. ft. mural features bold imagery and suggests a dark and perilous story. The craftsmanship of the mural itself displays a mastery of photorealistic and color-blending painting techniques to make this work a one-of-a-kind masterpiece. Previous Next

YouTube < Back COMEDY WEEK Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 5 Walls impressions YouTube the world's largest video sharing platform and third most visited site, celebrated their 8th year anniversary with a weeklong festival called YouTube Comedy Week, featuring their first live and original content. Overall Murals assisted their campaign by creating five large murals to promote the star-studded event. The design was based on the concept of a graffitied brick wall. Four of the five walls featured faux brick, dirtied up to look more authentic and then modified with funny illustrations created by world-renowned street artists. This was a popular and interactive campaign, with curious passersby frequently stopping the painters to inquire about recognizable doodles. The painters were more than happy to direct them to the temporary YouTube Comedy Week website for even more information. Previous Next

Tools For Humanity < Back WORLD.ORG Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5 M+ This prime wall for World.org made an unforgettable impression at the high-traffic intersection of Union Square and the Financial District in San Francisco , reaching 1.5 M+ monthly passersby, from suit-clad executives to creative professionals. World.org , a Tools for Humanity company, is pioneering the future of AI and human identity verification through innovative technology. For their first major outdoor campaign, they chose us to bring their vision to life in a way that embodies the intersection of cutting-edge technology and timeless craftsmanship. At first glance, the artwork appears digitally rendered: a halftone portrait in striking coral red against a soft blue field, crowned with the "World, USA" typography. But here's the twist that makes this campaign so powerful: there are no pixels involved. Our mission has always been to kill the pixel to bring human touch, craftsmanship, and analog beauty back into a screen-saturated world. This philosophy created the perfect synergy with World.org 's mission: while they're building the future of digital identity, we're proving that the most memorable impressions still come from human hands. What looks like a digital image was painted entirely by hand. No stencils. No shortcuts. Though we prepped backup stencils as a safety net, our crew chose the honorable way, recreating every single dot of the halftone pattern freehand. Over five days, the team arrived with brushes, custom-mixed paints, and sheer determination. Precision was everything. One misplaced dot could compromise the entire visual effect. The result is a masterclass in control and craftsmanship: a "pixelated" visual created without pixels. It's a beautiful contradiction that captures something profound: as World.org advances digital innovation, this mural reminds us that in a world dominated by screens, nothing grabs attention quite like the irreplaceable human touch. Previous Next

UNDO.ORG < Back THE LITTLE BIG LIES Overview Service Outdoor Advertising, Special FX industry Non-Profit markets Los Angeles, San Francisco Wall(s) 5 Walls impressions 3.3M California Tobacco Control Program (CTCP) created a powerful campaign to expose the tobacco industry’s plastic pollutants' negative impact on our planet. The campaign specifically exposed cigarette filters, which are made from 15,000+ microplastic fibers that are non-biodegradable and contaminate our soil, food, and water. CTCP sought Overall Murals to hand paint 5 murals to drive awareness of UNDO.org 's The Little Big Lies campaign. To align with the campaign messaging Overall Murals delivered our first campaign using ECO-FRIENDLY PAINTS! After weeks of testing, we cracked the code and used eco-friendly, water-based, latex-free paint with zero VOC2 paint to create stunningly vibrant and high-impact murals. We painted 5 colorful, illustrative murals in high-traffic San Francisco and Los Angeles neighborhoods. The eye-catching murals cut through the clutter and generated over 2.3 million impressions with the mission to turn bystanders into advocates. Previous Next

Red Bull < Back MUSIC ACADEMY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 399K+ Red Bull Music Academy (RBMA) is a five-week series of workshops and concerts, held in a different international city each year. Due to the overwhelming response to RBMA 2013, held in NYC, RBMA will be returning to NYC annually for a festival programmed to run the entire month of May. The NYC 2014 lineup included a special two-night tribute to William Onyeabor, the mysterious and reclusive Nigerian synth-funk pioneer. ATOMIC BOMB! The Music of William Onyeabor featured musical direction by Ahmed Gallab (Sinkane), and performances by David Byrne, Money Mark (Beastie Boys), Pat Mahoney (LCD Soundsystem), Alexis Taylor (Hot Chip), Luke Jenner (the Rapture), Devonté Hynes (Blood Orange), the Lijadu Sisters, and Joshua Redman.Philadelphia-based, Nigerian-American artist Odili Donald Odita created the artwork for this star-studded weekend event. His vibrant, colorful design was paired with RBMA's signature black-and-white text on one of the busiest intersections in Williamsburg, Brooklyn--just down the street from the world-famous Knitting Factory music venue. Previous Next

GoPuff < Back BE RIGHT THERE Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 3 Walls impressions 571K + GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. City dwellers can’t deny the convenience a delivery service can make in their lives. The average fast-paced hard-working individual may get home from a long day of work and find that a trip to the grocery store just doesn't fit into their busy schedule. That’s where GoPuff comes in. Gopuff is a delivery service app that provides daily necessities like food, home essentials, snack delivery, and alcohol without having to make a trip to the store. Their direct-to-consumer model allows the app to analyze and foresee customers’ ordering habits and detect shifting consumer preferences, patterns, and purchasing routines as the e-commerce industry evolves. This offers companies in-depth consumer insights on how their products are being used, what steps need to be taken to remain up-to-date in a competitive market, and how to retain brand loyalty. GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. This giant mural was the perfect reminder for a daily passerby rushing to their workout class to order their Dove body wash and have it arrive by the time they return home for their post-workout shower - a prime example of the impact GoPuff will have on the local Williamsburg user who wants their groceries without sacrificing convenience. And we are pleased to be a part of communicating that service through hand paint. Previous Next

Corona < Back FAMILIAR '12 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions Familiar comes in a generous 32 oz. bottle and is the perfect solution to a NYC summer day. We painted these large beers on two street level walls in Brooklyn for Familiar's summer campaign. One of the art pieces can be found in the heart of Williamsburg at North 7th and Bedford; while the most detailed mural is at the edge of Greenpoint, which meets Williamsburg. Due to the silkscreen look through half tone separated colors, the creative was a bit more complicated than usual. However, the hand cramps caused by brushing on the thousands of lines were worth it to give both the desired look and that hand painted touch. The following summer, we painted the beer's on some bigger surfaces but with the same, crazy intricate lines. Previous Next