PUMA < Back FLUTUR Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 457K+ Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur. Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage. Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece. Strong. Solid. Pow. As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation. Previous Next

Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 129M + The time has come for Los Angeles's most Instagrammable spot to peel back its bright pink layer and reveal its Paul Smith Signature Stripe. The famous Pink Wall on Melrose gets a makeover! This change c omes as a huge surprise for the daily influencers and tourists who visit the “instafamous” Paul Smith Melrose Avenue shop for its well-known bright pink backdrop that has ignited a #pinkwall hashtag all over Instagram. Now, the landmark on Melrose Avenue has a new look with a design made in-house by our out-of-the-box (literally) thinking Overall Creative team. https://www.youtube.com/watch?v=4M9GT-mWxCk The Paul Smith creative team based in London, approached Overall Creative with an idea to design a special mural and transform this famous corner. The design will celebrate the brand's iconic motif. They wanted a trompe l'oeil -like mural that appeared as if the hot-pink exterior of the storefront was being ripped away to reveal Paul Smith’s inner Signature Stripe. How did we achieve this effect? We were resourceful in our pursuit of the perfect, choosing a box we use to ship gifts to our clients as a small Paul Smith Store model (Is this a store for ants!?). We sourced the brightest pink paper we could find from our local art store Blick, to recreate the iconic pink wall. We gently sprayed both sides of the box with adhesive, attached the pink construction paper to its exterior, and began to tear and peel. After only one try, we found the effect to be a great representation of Paul Smith’s original design request. The results can be seen below: Yes, we could have spent time researching a great peel and tear stock effect on the internet or manipulating a shadow in photoshop, but our team wanted to present Paul Smith with a design that reflected the real deal - The shadow from the peel was sourced by New York City's finest sunlight hitting the pink paper. And the real paper tear was created by our nimble fingers gently pulling back the pink paper for an authentic tear effect. For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. Once Paul Smith approved our design, our Overall production team launched a full-court press, sourcing 15 gallons of paint we custom-mixed by eye to match the 40 different colors that makeup Paul Smith’s signature stripes. We used two types of paint, including water-based paint with a flat sheet (including the “Pink Ladies” wall color) to hand paint the pictorial effects of the shattered wall. The second paint was our go-to, glossy oil-based enamel to create a vibrant hand done super straight line work. The juxtaposition of the two different mediums is rather dynamic. The contrast of the two textures gives the effect of the signature pink shedding its skin to reveal a glossy and fresh new layer of Paul Smith’s Signature Stripes. This is a first for Overall Murals to use this technique of using two types of based paint and after seeing the results, it won't be our last. “It was insane seeing how many people photographed and took videos of our painters revealing a new wall design. In no time our painters will be #instafamous too!” comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. The mural has been photographed with Actors Matt Rogers , Mason Gooding and, Sam Richardson , danced in front of, and slowly revealed each day by Instagrammers killagramz3xl, and TikTokers @notbfiner , all of whom excitedly anticipated the ultimate BIG REVEAL. Previous Next

Smirnoff Ice < Back SURPR-ICES Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, Austin Wall(s) 2 Walls impressions 1.3M+ As Smirnoff Ice unveils its latest campaign, Surpr-ICEs, two captivating murals, hand painted by yours truly, stand as beacons of cool in the bustling, warm-weather cities of Los Angeles and Austin . These artworks showcase the iconic Smirnoff Ice bottle, bedazzled in shimmering diamonds, another type of “ice” promising a refreshing escape from the heat. https://vimeo.com/948486193 In the heart of Downtown Los Angeles, amidst the dynamic pulse of the city, this gigantic mural sprawls across an impressive 4,680 square feet. Taking just under a week to produce, with three painters propelled off the side of the roof, the painted sparkles weighed in at about 5 feet tall each. Positioned strategically, the artwork becomes an unavoidable spectacle and is visible for at least six blocks heading north, up the area’s main strip, South Broadway. It captures the attention of passersby and commuters alike, as pedestrians weave through the vibrant streets, their gaze is inevitably drawn to this larger-than-life portrayal of icy refreshment. Meanwhile, in Austin, we hand painted Smirnoff Ice in East Austin, a neighborhood alive with energy and excitement. This wallscape is located in an area that attracts a lively audience in search of a cold beverage and tunes to match. It serves as a magnet for those seeking a moment of chill as they make their way to cocktail bars and restaurants. Ultimately, our paint team's hard work paid off, as both murals for Smirnoff Ice received widespread acclaim for their lifelike quality and attention to detail. The client was particularly impressed, saying, "HOLYYY MOLLLY, this looks so good!! It literally looks like real rhinestones, lol. Amazing work on this!" Through our hand painted murals and our ability to recreate almost anything, we were able to establish a unique connection with the younger demographics passing the mural activation and appreciating the painting process. This innovative approach led to Smirnoff Ice effectively connecting with 1.3MM+ consumers, setting the stage for further creative endeavors in time for a big summer of fun! Previous Next

GOOGLE CLOUD < Back THE NEW WAY TO CLOUD Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5M Businesses can make better decisions by moving their IT infrastructure to the Google Cloud. Those who have already committed to the Cloud or those looking for a new platform are reminded of its benefits with a hand painted Google Cloud mural spanning 1,260 square feet in the heart of San Francisco's Union Square/Financial District. https://www.youtube.com/watch?v=7f8ZJIHuLcc This area is the main artery for major business hubs like Yelp, Twitter, LinkedIn, Salesforce, and Google. During lunch, you’ll see loads of young professionals in their sweater vests holding their $25 salads as they pass this mural on their lunch break before returning to the grind of their offices. In fact, every 4 weeks, this wall catches the eyes of over 1.5M busy bees who’ve chosen to look away from their pricey green salads to admire the large hand painted wallscape. Because this isn’t today’s standard form of advertising, the hand paint process at this scale and expertise deserves all the attention it garners from the hardworking communities that revolve around it. Now doesn’t hand paint sound like a smart decision? Get smart. Choose hand paint… and Google Cloud. Previous Next

Rockstar Games < Back GRAND THEFT AUTO V Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions Grand Theft Auto by Rockstar Games, one of the world's biggest and most popular games, is back. Larger and more tricked out than ever, and with a global campaign blanketing every metropolitan pocket on earth, we painted several pieces to announce to New York City its September 17th arrival. Overall Murals first painted an unveiling of the game's cover art, a month leading up to its release. The wallscape this artwork appeared on is in the heart of the Lower East Side's busiest commercial intersections, within a zone where popular drinking and dining destinations such as I'noteca, Spitzer's, Juice Press, The Hotel on Rivington, Verlaine, and Fat Baby sit. What makes Part V especially exciting is that, unlike its predecessors, gamers can choose to play with one of three characters - Michael, Trevor, and Franklin. The box art mural later transitioned into Michael counting his stack of bills and looming over the Lower East Side. The next incarnation became all three of the main characters posing rather menacingly with their AK-47s. This large streetscape for Grand Theft Auto V was painted in the middle of NYC's Downtown border of SoHo and NoHo. GTA is known to create beautiful artwork for its advertising campaigns and within the game itself. Like the other paintings we executed, this particular art was loaded with hundreds of colors. It was not only fun but a challenge to mix the colors and paint. Trevor, the focal point of this creative, is one of the game's most popular and craziest characters. To match Trevor's sinister grin is a tattoo around his neck that reads "CUT HERE". Dozens of gawking tourists, excited GTA fans, and locals who shop, eat and drink in the area or take the subway right next to the wall stopped to watch the making of the mural unfold. Countless photographs were taken, including instagram pics of the process and final art piece were posted. Real life Trevor lurks around our muralists in the video below. Previous Next

Ancestry < Back THE STORIES OF US Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 2 Walls impressions 3.2M+ Ancestry, the global leader in family history, launched The Stories of US, a campaign honoring everyday people who helped shape the United States over the past 250 years. As part of the initiative, our paint team created two hand painted murals, one in Chicago and one in New York City , highlighting three individuals whose lives and actions helped move the country forward. In Chicago, the murals connect to “The Women Who Built Chicago,” a public bus tour launched during Women’s History Month . The tour combines Ancestry records with physical historic sites across the city to spotlight nine women who advanced education, civil rights, the arts, and healthcare. Two of the women honored in the Chicago mural include: Margaret Hie Ding Lin – One of the first Chinese women doctors in the United States, Margaret passed the Illinois medical board at a time when very few women were permitted to practice medicine. While contemporary newspapers often focused on her appearance, historical records reveal decades of dedicated care she provided to women and children throughout the Chicagoland area. Mary Emerson Haven – Though historical records often listed her occupation as simply “keeping house,” Mary founded the Chicago YWCA, creating safe housing, education, and leadership opportunities for women. Her vision continues to impact the city more than 150 years later. In New York City, the mural tells the story of FDNY Officer Wesley A. Williams, who rescued Rachel Coffino and her three children from a devastating apartment fire nearly a century ago. As part of The Stories of US initiative, Ancestry reunited the descendants of Wesley Williams and Rachel Coffino, two families who had never met and were previously unaware of their shared history. During the gathering, Charles Williams, Cathy Guiga-Tubens, Rachelle Muraca, and Carmine Guiga learned new details about the life-saving rescue that connected their families nearly 100 years ago. The reunion revealed how Wesley’s courage shaped not only his own family’s legacy, but also the future generations of those he saved. The reunion took place in front of the New York hand painted campaign, transforming the artwork into more than a visual tribute, it became a gathering point for memory, connection, and community. It was a powerful reminder that public art can do more than tell stories; it can bring people together to rediscover them. Previous Next

Creative Time < Back KARA WALKER Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions Overall Murals was honored to be part of Kara Walker's first large-scale public sculpture project, commissioned by Creative Time. Her 75' x 35' sphinx-mammy was covered in 80 tons (160,000 lbs) of sugar, surrounded by dozens of child-sized molasses attendants, and located in the 132 year-old remains of the Domino Sugar Factory. Our contribution to this historic piece was the installation of the 25'x20' welcoming title: A Subtlety or the Marvelous Sugar Baby an Homage to the unpaid and overworked Artisans who have refined our Sweet tastes from the cane fields to the Kitchens of the New World on the Occasion of the demolition of the Domino Sugar Refining Plant. We worked with the creative team to enhance the original concept--glossy black text on a solid, white background--by working with and blending the words directly onto the existing, long-neglected surface. This decision gave more historic weight to the words and exhibit as the final chapter of the old factory; offering visitors a meaningful and dramatic welcome as they entered the exhibit site. New York-based, KaraWalker is best known for cut-paper silhouettes and tableaus that complicate traditional narratives of power and repression. Walker’s provocative work, which has taken the form of drawing, painting, text-based work, video, film, performance, and cyclorama, retells historic moments, such as slavery in the Antebellum South and Hurricane Katrina, and has frequently been the subject of controversy. She has received numerous awards, perhaps most notably in 1997, when she was the second-youngest person ever to receive a MacArthur Foundation “Genius Grant. Previous Next

Hendrick's Gin < Back IT'S NOT FOR EVERYONE Overview Service Outdoor Advertising, Special FX industry Alcohol markets Philadelphia Wall(s) 1 Wall impressions Hendrick's Gin’s unusual 3-D art concept to realization. Before the paint even hits the wall, most of our hand painted murals require quite a bit of preparation, however, being that 90% of this particular mural wasn't actually being painted on the wall, much of it needed to be done in-house and carefully planned out from the first to final step of execution. In order to withstand a harsh East Coast winter, the pieces had to be resilient to the elements. Each piece was hand cut and painted in our shop, then brought toPhiladelphia for installation. Hendrick's distinct and whimsical imagery is rich in detail, collaged with odd sights and the very ingredients of which the gin is infused with - rose petals and cucumbers. The deep red roses and starry grey background were painted directly onto the wall, while all the wooden objects, including a cocktail glass, butterflies, winged man in coattails, a tiny man riding a tortoise atop a mushroom, cucumber slices and the statement, “It's not for everyone” pop out from the facade upon five floating planes. The illustrations' structural tiers can be viewed more sculptural than as the typical flat painting, and as so, it invited many curious onlookers and admirers from a city known for its ubiquitous murals. Previous Next

HBO < Back AMERICAN UTOPIA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 733,880 On March 12, 2020 for the first time since inception, Broadway had shut its doors. What started as a brief hiatus scheduled to reopen just a month later, turned into an indefinite closing. Broadway, New York City, the nation, and the world quickly learned that Covid-19 would create a new normal, changing life as we know it for far longer than a short month. Amongst one of the most popular shows gracing the famous Hudson Theater, precovid, was Talking Heads’ frontman, David Byrne’s, American Utopia . The premise centered around music as the star of the show. With the shutdown of all theaters, HBO Max and Oscar winning director, Spike Lee brought American Utopia to the home, with its rendition of the dazzling choreographed concert. The special highlights 11 dancers, clothed in grey business suits, as they exist in a dreamworld where social justice and self-exploration reign supreme. David Byrne’s American Utopia is an HBO Special Event that will excite Broadway goers and streamers Previous Next

New Balance < Back MADE IN U.S.A Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 2 Walls impressions 1.2M When is being stuck in an elevator a good thing? When you’re in a street-level hand painted Overall Murals wallscape, in New Balance’s. The OM team used a curved wall in Silver Lake to make you look twice to convince yourself the elevator door isn’t about to close, which is the kind of thing we love at OM. Our paint team in Silver Lake and Beverly Grove wore New Balance shoes while painting, a tribute to a brand we admire. Wearing the shoes provides our clients with the opportunity for product placement while our team works on the walls, emphasizing the creative partnership that we have. In Silver Lake and Beverly Grove, motorists and pedestrians who passed the murals-in-progress saw our team painting in new - and somewhat paint-splattered - New Balance shoes. The curved Silver Lake wall seemed made for this wallscape, with the curve lending the hand-painted wood wall in which the elevator appears ensconced a three-dimensional feel, giving viewers the sense they could actually step into the elevator (though it’s a bit crowded, with a gentleman at the right rear of the car holding a small tree). The grain of the wood on either side and above the elevator is so realistic it seems it’d be cool and smooth to your touch; it’s almost impossible to resist putting your fingertips to it. What could be better for an ad campaign than great artwork on the perfect wall? It’s a group portrait painted with soul - in New Balance soles. If you’re in Silver Lake or Beverly Grove, run or walk to see another knockout OM mural. Like New Balance , this one’s a modern classic. Previous Next

Lil Peep < Back HAPPY BIRTHDAY, GUS Overview Service Public Art industry Entertainment markets New York Wall(s) 1 Wall impressions 1.6 M+ Lil Peep, Gustav Elijah Åhr, revered as "the future of emo," significantly impacted the music scene before his untimely passing. To honor his legacy, Lil Peep's family collaborated with Overall Murals to hand paint the second annual commemorative mural in Bushwick, NY , a thriving neighborhood deeply resonating with Lil Peep's fanbase and artistic sensibilities. In a touching tribute, Lil Peep's mother and brother selected a specific photograph of Lil Peep to be transformed into a hand painted mural, following the tradition of using painted murals to honor loved ones. Grief and memorial murals have a rich history, especially in the vibrant backdrop of New York City . These poignant tributes don't stick to conventional locations; they pop up unexpectedly, adorning places from handball courts to the side of a bank. They often surface during pivotal moments like 9/11 or periods of heightened violence. Beyond commemorating challenging times, these murals also stand as vibrant memorials for fallen heroes and changemakers. These murals educate people about the person depicted and allow loved ones and the public to mourn and express their grief. Lil Peep's family played an integral role in the mural's creation, visiting the site to engage with the painters and witness the hand painting process unfold. Not only was their role in creating the design for the mural a personal touch, but their presence during its creation added a heartfelt dimension. Once the mural was completed, Lil Peep's mother and brother posed proudly in front of the finished artwork, sharing the emotional moment with their followers and Lil Peep's fans on social media. The mural, portraying Lil Peep's chosen photograph, was completed before his birthday on November 1st with the words “Happy Birthday, Gus” in his signature font hand painted across the wall. The completed mural became a gathering spot adjacent to a pop-up shop where the family arranged to sell his albums and memorabilia. It served as a poignant meeting point for fans to pay tribute, share memories, and capture moments in front of the wall, further preserving Lil Peep's enduring legacy. Overall Murals' collaboration with Lil Peep's family to create the Bushwick mural is a touching tribute to the late rapper's lasting impact. 196K people passed the mural monthly and off the wall, over 1.4 million fans liked it on social media. Hand painted murals traditionally play an emotive tribute, uniting communities and immortalizing the memory of influential figures like Lil Peep within the neighborhoods that hold them dear. Previous Next

ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. https://vimeo.com/952388033 Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. https://vimeo.com/952093903 Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next