White Claw < Back VODKA Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 4 Walls impressions 4M+ White Claw launches their new Triple Wave Filtered White Claw Premium Vodka, and it has everyone saying, “Is it 5 o’clock yet?”. The liquor brand known for its tasty spiked seltzers is moving into new territory with a premium vodka made with 100% pure American grain and distilled five times, giving it a smoother and cleaner taste. The launch of a new drink calls for no less than four hand-painted murals in three major cities across the country. From Chicago's Gold Coast, the Venice Beach boardwalk in Los Angeles, and the glamourous SoHo streets of New York City, our team mixed, rigged, and hand painted the new sleek and modern White Claw bottles for all to see, coast to coast. These larger-than-life murals are located in some of the most high-traffic areas in the country, where tourists and locals alike witnessed the hand painted reveal of the new White Claw product. In fact, each mural was hand painted on high-impact walls where people blocks away can still see the mural in all its glory. So, don’t be surprised if you suddenly find yourself craving a smooth, refreshing sip of White Claw’s Premium Vodka. Let’s drink to that! Previous Next

Canada Goose < Back GOOSE PEOPLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ As part of their FW19 global campaign, luxury appare brand Canada Goose profiles the lives and backgrounds of three unique individuals - Italian artist and illustrator, Alice Pasquini, Beijing-born expedition leader Jiayi Zhao, and Canadian NHL veteran Jordin Tootoo. While all coming from vastly different backgrounds, the three have a mutual interest in giving back to the people and places that inspired them. The artwork, designed by Pasquini features the portraits of Zhao, who built her expedition knowledge by exploring the redwoods just outside of San Fransisco is now a highly praised sought after guide to the poles. Tootoo, also featured in the artwork, now acts as an activist and social leader of his homeland community after a successful 15 year career as the NHL's first ever Inuk - all while facing series of personal struggles along the way. The two along with Pasquini are the newest members of Goose People. Our Melrose Avenue wall, which sits within the midst of on of LA’s hottest shopping districts, served as the perfect location to tell the stories of these newest brand ambassadors on this fun &amp; vibrant mural. The Overall team adopted Pasquini’s watercolor and illustrative style for this mural, overlooking the happening street below. The earthy color palette was given a pop using the enamel paint, which feels reminiscent of both Canada Goose’s brand and the “Goose People” highlighted here. Previous Next

PUMA < Back FLUTUR Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 457K+ Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur. Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage. Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece. Strong. Solid. Pow. As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation. Previous Next

Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 129M + The time has come for Los Angeles's most Instagrammable spot to peel back its bright pink layer and reveal its Paul Smith Signature Stripe. The famous Pink Wall on Melrose gets a makeover! This change c omes as a huge surprise for the daily influencers and tourists who visit the “instafamous” Paul Smith Melrose Avenue shop for its well-known bright pink backdrop that has ignited a #pinkwall hashtag all over Instagram. Now, the landmark on Melrose Avenue has a new look with a design made in-house by our out-of-the-box (literally) thinking Overall Creative team. https://www.youtube.com/watch?v=4M9GT-mWxCk The Paul Smith creative team based in London, approached Overall Creative with an idea to design a special mural and transform this famous corner. The design will celebrate the brand's iconic motif. They wanted a trompe l'oeil -like mural that appeared as if the hot-pink exterior of the storefront was being ripped away to reveal Paul Smith’s inner Signature Stripe. How did we achieve this effect? We were resourceful in our pursuit of the perfect, choosing a box we use to ship gifts to our clients as a small Paul Smith Store model (Is this a store for ants!?). We sourced the brightest pink paper we could find from our local art store Blick, to recreate the iconic pink wall. We gently sprayed both sides of the box with adhesive, attached the pink construction paper to its exterior, and began to tear and peel. After only one try, we found the effect to be a great representation of Paul Smith’s original design request. The results can be seen below: Yes, we could have spent time researching a great peel and tear stock effect on the internet or manipulating a shadow in photoshop, but our team wanted to present Paul Smith with a design that reflected the real deal - The shadow from the peel was sourced by New York City's finest sunlight hitting the pink paper. And the real paper tear was created by our nimble fingers gently pulling back the pink paper for an authentic tear effect. For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. Once Paul Smith approved our design, our Overall production team launched a full-court press, sourcing 15 gallons of paint we custom-mixed by eye to match the 40 different colors that makeup Paul Smith’s signature stripes. We used two types of paint, including water-based paint with a flat sheet (including the “Pink Ladies” wall color) to hand paint the pictorial effects of the shattered wall. The second paint was our go-to, glossy oil-based enamel to create a vibrant hand done super straight line work. The juxtaposition of the two different mediums is rather dynamic. The contrast of the two textures gives the effect of the signature pink shedding its skin to reveal a glossy and fresh new layer of Paul Smith’s Signature Stripes. This is a first for Overall Murals to use this technique of using two types of based paint and after seeing the results, it won't be our last. “It was insane seeing how many people photographed and took videos of our painters revealing a new wall design. In no time our painters will be #instafamous too!” comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. The mural has been photographed with Actors Matt Rogers , Mason Gooding and, Sam Richardson , danced in front of, and slowly revealed each day by Instagrammers killagramz3xl, and TikTokers @notbfiner , all of whom excitedly anticipated the ultimate BIG REVEAL. Previous Next

MARC JACOBS < Back THE TOTE BAG Overview Service Outdoor Advertising industry Fashion markets Atlanta Wall(s) 1 Wall impressions 148K+ Marc Jacobs just released its Spring 2023 campaign, starring supermodel Kendall Jenner. We had the honor of hand painting a wall in Little Five Points, Atlanta announcing the fashion brand's latest collection. Shot in Los Angeles by Tyrone Lebon, Kendall Jenner poses wearing a white corset bra top and carrying a Marc Jacobs' classic Micro Leather Tote Bag on her shoulder. The campaign showcases a bold and daring approach, with Jenner effortlessly embodying Marc Jacobs' iconic style of confident, fearless femininity. With Fashion Month just around the corner, this mural is an excellent opportunity to raise awareness of Marc Jacobs' new collection. Over three days, our best pictorial painters effortlessly recreated Kendell Jenner's notable face and defined her recognizable features. Every detail was given the utmost care and attention, from her textured hair to the designer bag that adorned her shoulder. The 330-square-foot mural portrays a larger-than-life Kendall Jenner for all Little Five Points to admire. From the fashionable, eclectic, and progressive locals, this neighborhood thrives with Atlanta's hippest trendsetters. It even caught the eye of Kendall Jenner, who reposted the mural on her Instagram - What better way to announ ce a collection than on her Instagram? Now, please excuse us as we make our way to Lenox Square Mall to check out the latest collection Previous Next

Spotify < Back CLAIM YOUR SPACE Overview Service Public Art industry Art & Culture markets New Orleans, Nashville, Detroit Wall(s) 4 Walls impressions Spotify celebrated pride with four murals featuring popular LGBTQA+ musicians for their latest campaign Claim Your Space. Claim Your Space is the opportunity for queer artists to be seen, heard, and make their presence known to others. The series of murals claim literal space as well as cultural space for LGBTQQIA+ creators and activists and were designed by queer illustators, Mohammed Fayaz, Mia Saine and Gggrimes. Each mural highlights a small selection of artists who’ve made an impact on that city’s sound and hand painted in the city they came from. Our Real Estate team scouted walls for each design and our production team took the artwork and sized it properly for hand painting execution. Our paint crew then took to the streets where we hand painted the murals in Detroit, Nashville and New Oreans in city's known for its music in hopes to create opportunities for affirmation, inspiration, and reflection. Previous Next

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . https://www.youtube.com/watch?v=1pG2yCJ4Uzs This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

Mother < Back NEW YORK OFFICE Overview Service Commercial Signage industry Advertising markets New York Wall(s) 2 Walls impressions N/A Mother, a fiercely independent creative agency, has always thrived on doing things differently. Founded in London in 1996 by a group of innovative, free-thinking individuals, Mother has grown from a small gathering around a kitchen table to a global network of over 500 like-minded creatives. When Mother announced opening a new office in Gowanus, Brooklyn, they knew they wanted something unique to reflect their unconventional approach. That's where we came in. Mother asked us to create a hand painted sign with the words "Mother around the block," along with two large anamorphic "77" figures, as part of their new office's address. The idea was that these elements would be visible from passing trains and large enough to help visitors find the otherwise hidden entrance. The "77" design resembles photorealistic drilled numbers, a concept often seen on industrial doors, which complements the exterior of their new space. We examined the design and sampled the colors to match the detailed shading, depth, and texture required to achieve the desired effects. We worked closely with Mother's team to ensure that the final results for both designs aligned with their vision and maintained the photorealistic appearance they desired. This project was a perfect example of how we enjoy helping our neighbors, clients, and partners by providing commercial work that adds value to their businesses. Working with Mother allowed us to contribute to their office aesthetic and collaborate with a company (and client) that shares a passion for hand paint. Previous Next

LA SHOP COORDINATOR OVERVIEW: Overall Murals, Inc. is an award winning NYC based Outdoor Advertising Company specializing in large-scale, hand-painted advertising murals. Based in Brooklyn since 2010, Overall Murals is expanding and seeking new talent to help lead our growth. Please review recent projects at www.overallmurals.com . POSITION SUMMARY: The Los Angeles Shop Coordinator (SC) will report to the Co-Owners of the company and is responsible for maintaining the overall integrity and quality of the studio, production shop, and production supplies. The Shop Coordinator provides support and coordination of paint project work activity taking place within the Overall Murals paint shop. The person we seek is handy, crafty, thrives under pressure, has a logical mind set, love for organization, excellent at multitasking, tech savvy, has a passion for the mural arts industry and is willing to learn new things. The Shop Assistant is open to doing everything from low level to high level tasks. RESPONSIBILITIES: This position is responsible for supporting and managing the effective, on-time completion of daily activities required for the Overall Murals LA based shop (a sub-shop of the NY headquarters), in accordance with the project planning schedule and the company's policies and practices in a professional, productive and positive manner. The Shop Coordinator will spend a majority of their time in the shop, however, since most of our work is outdoors, the SC will spend time in the field as well as needed to make sure projects are running smoothly and efficiently. This person will support conditions of each project from start to finish to ensure that projects are completed on-time and on-budget. Production Support - The SC works closely with the production team and provides support to manage aspects of multiple painting projects simultaneously. This person will be calm and thrive under pressure, while being able to work with all kinds of personalities, in a deadline driven environment. Duties include but are not limited to: Drive our company vehicle to perform graffiti check and clean-up once a week Drive the company truck/vehicles, picking up/dropping off supplies and equipment Organize, clean, upgrade and maintain our LA Shop facility, equipment, materials and premises Wall preparation such as buffing, priming, setting up of scaffolding, purchase of materials needed, etc. Support the paint team where needed for pre-production, production, and post-production Light Construction - set up scaffolding (both pipe & swing-stage), work on ladders, lift objects up to 80lbs, light carpentry Required to occasionally work in high, precarious places using scaffolding, ladders, scissor lifts or boom lifts. Will occasionally works near moving mechanical parts and occasionally be exposed to wet, and or humid conditions, extreme heat, vibration and inclement weather. Noise level in the work environment may be loud. Prepare, pack, and ship materials for ongoing projects Design, build and maintain work stations Order and pick up supplies Maintain inventory, and equipment Keep the areas of the shop clean and organized such as the building area, supply shelves, restroom, etc. Innovate, research and execute ideas to improve efficiency and processes for mural production and the shop and company properties Work with the Operations Department to organize the schedule and manage mural preparation and production as required. Work with vendors to organize equipment, lighting and other services Work with the owners as well as NY Shop Team and Project Management Team as needed Other duties as assigned MINIMUM QUALIFICATIONS: Physically Fit - Able to stand for long durations of time (up to 4 hours) and safely push, pull and lift up to 90 pounds frequently without assistance or equipment Reliable - prompt, responsible, safety-oriented, genuine pride & pleasure in work done well Flexible Schedule - willing to work a variety of days/hours (including weekends), under tight deadlines/short notice Valid California Driver’s License - and ability to operate company vehicles including trucks and cargo vans, owning one's own vehicle is preferred Willing to travel Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Big egos need not apply. ADDITIONAL DESIRED QUALIFICATIONS: Painting Skills - experience as a house painter, mural painter, and/or letterer is a huge plus but not required Scaffolding- experience using lifts, rigs, ladders a plus Mural Assistant - experience in assisting artists on mural projects or similar work Experience with sign paint enamels, paint chemicals and materials a plus Construction Skills - experience in light carpentry, construction, and use of hand & power tools Technologically proficient - should have possession of a smartphone. Any Adobe Illustrator & Photoshop abilities are a plus Technical - experience with Slack Microsoft Office Suite, Google Suite, emailing capabilities and business systems Adobe Creative Suite and Graphic Design background Ideally can ride a scooter or motorcycle and is not afraid of heights Rigging/Scaffolding experience/license a plus Trello or other Project Management Platform knowledge a plus The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. If you can handle all this and more, send your resume and a short cover letter on why we should hire you. Please respond with your resume, a short cover letter, and a link to your portfolio/work if available. TERMS & COMPENSATION: Starting at $24 - 28 / hour Apply VEnice, CA

New Museum < Back CARSTEN HOLLER Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A German artist and former scientist, Carsten Höller, is currently the talk of New York City 's art scene. His exhibit, which opened October 25th, has transformed his contemporary art in the Bowery into an interactive playground. Made up of various sculptures and installations the show includes an internationally famed corkscrew slide (this particular one is 102 feet long). Overall Murals played a part in this artistic amusement park by turning the museum's large lobby wall into one of Höller's optical illusions. It is an intersecting pattern which is meant to create a destabilizing effect, a sensation that distorts spatial perceptions. Not only was it a dizzying experience, but the stripes, otherwise known as Zöllner Stripes, had a need to be as technically precise as possible and completed in under a handful of days. Previous Next

YouTube < Back COMEDY WEEK Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 5 Walls impressions YouTube the world's largest video sharing platform and third most visited site, celebrated their 8th year anniversary with a weeklong festival called YouTube Comedy Week, featuring their first live and original content. Overall Murals assisted their campaign by creating five large murals to promote the star-studded event. The design was based on the concept of a graffitied brick wall. Four of the five walls featured faux brick, dirtied up to look more authentic and then modified with funny illustrations created by world-renowned street artists. This was a popular and interactive campaign, with curious passersby frequently stopping the painters to inquire about recognizable doodles. The painters were more than happy to direct them to the temporary YouTube Comedy Week website for even more information. Previous Next

Equity Outdoor < Back BETHESDA DISHONORED Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions Overall Murals was hired by Equity Outdoor to hand paint these two walls on a corner building in one of the busiest parts of Chinatown/Littly Italy off of Canal Street. The mural was forBethesda video games' release of Dishonored coming out in October 2012. The completion of these surreal scenes coincided with the beginning of the historic and jam packed San Gennaro Feast, taking place below them on Mulberry St. Daily, throughout the hand painting process, locals and tourists alike marveled at the paintings' quick progression and gave us constant kudos on the final pieces. The artwork, saturated with loads of detail, was completed in only a handful of days with two rigs and four sign painters. Previous Next