AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

Lionsgate < Back IMAGINARY Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 808K+ Jeff Wadlow's horror movie, Imaginary blurs the line between reality and the supernatural, promising to keep audiences on the edge of their seats. To prepare for the terror, Lionsgate Entertainment and Horizon Media commissioned Overall Murals to hand paint a design in Melrose/Fairfax, Los Angeles , intended to be both haunting and impactful. Using glow-in-the-dark elements, the mural tells one story during the day and a chilling tale at night. To create the terrifying effects, our production team at Overall Murals conducted multiple tests to achieve the desired results. We experimented with three different paint colors to match the daytime artwork as closely as possible. After extensive testing, we found a color that would mute the copy at night while allowing the glow colors to shine. Additionally, we tested the application of a new product, translucent blue paint, on top of the daytime copy to achieve the brightest glow at night without being visible during the day. The outcome exceeded our expectations. Our handcrafted murals are inherently authentic and unique, and our Paint Lab services allow us to bring our client's ideas to life in a personalized and captivating way. The meticulous planning and execution involved in these services create a heightened wow factor, showcasing the dedication and craftsmanship behind each campaign. This process established a genuine connection with over 808K passersby, leaving a lasting and meaningful impression to get audiences lined up for the film release that hits theaters on March 8th. Previous Next

ZICO < Back CRACK LIFE OPEN Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions ZICO makers of one of the fastest growing beverages in the market, partnered with celebrated actress, bestselling author, and entrepreneur Jessica Alba to launch their biggest national campaign to date, Crack Life Open. ZICO entrusted Overall Murals with the task of recreating their breezy new campaign in giant murals up to 50' tall--no small task considering the highly iconic campaign spokesmodel, Jessica Alba. Produced by Overall Mural's in-house teamof highly trained painters expert in the craft of photorealistic reproduction, the likeness in the finished murals was unmistakeable. A time-lapse of the intense six day process was filmed from start to finish in the heart of Williamsburg, Brooklyn. Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

Monkey 47 < Back GIN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 150K+ Forty-seven botanicals infused and 47 percent ABV are where the number 47 in Monkey 47 Gin comes from. Premium quality and distilled to perfection for 3 months in earthware, this gin is a product originating in the Black Forest mountain range of Germany. Coming from an area, with a perfect natural habit for the organic ingredients, the spring water of the Black Forest and home to some of the best distillers in the world, this dry gin emerged.This beautiful mural bathed in green botanicals with the sophisticated monkeys painted in colorful and highly detailed fashion, eloquently highlights the brands unique style. Cow Hollow wall in San Francisco, looks simply WUNDERBAR! Check out Monkey 47 Gin being sold at Michelis Liquor store on Union.St. Home of one of the most iconic liquor signs in San Fransisco. Previous Next

AESOP < Back HAND BALM Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 3 Walls impressions 2M+ Brief Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically. Build Overall Production executed three hand painted murals across key shopping destinations: Williamsburg , Brooklyn ; SoHo, New York ; and Abbot Kinney, Los Angeles . The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals. Reveal As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically. Impact Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities. Previous Next

LAFAYETTE ST. & SPRING ST. M-69 Weekly impressions 306,308 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

CANAL ST. & BROADWAY M-64 Ready to kick some figurative advertising a**? Good thing this wall comes equipped with its very own UFC gym located directly below. Ding ding! In the far corner is the Manhattan Bridge inundated with vehicular traffic as Manhattanites venture East into Brooklyn via Canal St. In round one, right on Broadway, straddling the weight divisions and neighborhood lines we have SoHo facing Chinatown and Tribeca. Tourists gather from all ends of the earth to get a glimpse at this face-off, and locals never miss the opportunity to witness a good fight. However, there are no losers in this one. With over 300,000 weekly impressions this hand painted wallscape is sure to be a TKO. Weekly impressions 366,048 Dimensions 260 Sq Ft Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

LAFAYETTE ST. & CANAL ST. M-58 + M-63 This dynamic duo rules Soho as the bad boys of OOH advertising. Want drinks? We got it! At the nearby swanky cocktail bar, The Ship , patrons are invited to enjoy hand-crafted libations. Food? No problem, NOMO Kitchen is just down the street with mouth-watering upscale farm-to-table options begging to be raved about on Yelp. And don’t even get us started on the shopping. The Canal Street Market is a perfect place when looking for local artsy retail shops, but if you’re on the hunt for something a little more fancy just pop over to the countless luxury designer stores the neighborhood is famous for. Weekly impressions 757,337 Dimensions 260 Sq Ft Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

LAFAYETTE ST. & CANAL ST. M-74 Weekly impressions 58,847 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

GRAND ST. & THOMPSON ST. M-70 Weekly impressions 182,110 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

W. BROADWAY b/w HOUSTON & PRINCE ST. M-68 Weekly impressions 98,292 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!