Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next

taking hand paint to new heights rigging and precision Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks. That sparks conversations. That creates memories. There's just something undeniably human about this process. Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process.

Choosing a superior location starts with deep analysis and thoughtful research insights. We use in-depth market research to identify the best locations and offer them at a competitive price to help lay the groundwork for a successful campaign with the best return. our locations Choose from one of our 80+ premium locations in high-traffic areas, shopping districts, nightlife des tinations, and downtown hotspots. New York City Los Angeles Chicago San Francisco Atlanta Seattle Philadelphia Boston Austin Beyond hand paint Beautification & Upkeep We use the highest quality paints and anti-graffiti finishes to protect the surface of our buildings and take responsibility for immediate coverage of any graffiti. Additionally, we invest in upgrades and improvements to our walls such as stucco, repairs and plant/weed maintenance through weekly wall maintenance so your outdoor advertising mural maintains at its highest quality. Work With Us We work with Overall Murals due to their great locations and unique placements they have to offer as well as the service they provide to my team and clients. Their team of artists do a great job of capturing the essence of the creative and bringing it to life." TECHNOLOGY CLIENT, MEDIA MANAGER Custom Scouting We find you walls that get you the best return for your campaign. Our process sets you up with a location that has the creative potential and opportunities most suitable to your brand. Our administrative team and network of experts research all applicable municipal restrictions and permissions for our walls. We stay up to date on all certifications and restrictions to keep our landlord relationships smooth and as seamless as possible. Work With Us Custm Scouting

Brooklyn Brewery < Back DISTILLATION PROCESS Overview Service Commercial Signage industry Alcohol markets New York Wall(s) 1 Wall impressions N/A Our third mural for the iconic Brooklyn Brewery spans the entire western face of the building on Wythe Avenue. Designed by the legendary Milton Glaser's studio, the mural features infographics illustrating the beer brewing process, highlighted by the quote: "Fermentation and civilization are inseparable" — John Ciardi. On the building's lower corner, another memorable quote reads: "Beer makes you feel the way you ought to feel without beer," by Henry Lawson. This corner has since become a popular photo spot for patrons and beer enthusiasts alike. Previous Next

SPOTIFY < Back LATINX Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 146K+ This year, Spotify launched Lo Nuestro es Arte, to celebrate Latinx Heritage Month . The campaign’s goal to help reinforce and affirm the culture of Latinx, a nonbinary descriptor, and more specifically the work of these many Latinx creators, was developed through inspiring commissioned work from different genres. In the heart of artsy Bushwick, Brooklyn . The neighborhood is known for its inclusively of all races and an exceptionally high number of Latinx residents, many of whom have been there for generations. Bushwick is an area full of beautiful street art, eclectic bars, and restaurants, and a vast range of cultures happily melded into one interesting neighborhood. The mad-skilled team at Overall Murals was honored to paint a 40’ lifelike portrait (artwork by Luisa Salas) of Latinx performer, Romeo Santos, maker of such hits; Hilito, La Diabla, Yo Tambien, and Eres Mia. Check him out on Spotify, and while there, take a further look at all the amazing Latinx artists. Previous Next

BET < Back BET Black Canvas Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets Philadelphia Wall(s) 1 Wall impressions 200K+ We had the privilege of selecting and working alongside Mz. Icar to design a mural for BET's latest project #BETBlackCanvas , a celebration for Black creative expression, creators, and visionaries, talent, in which a black canvas for black creativity and storytelling is provided to local artists to show their work. https://www.youtube.com/watch?v=8Kw8gtmYB6A Mz. Icar is an anonymous art collective, based in Philadelphia, comprised primarily of Black Women who are focused on creating works that celebrate Women, Global Blackness, and Play. Mz. Icar's vision brought BET's #BlackCanvas to life with a piece titled Since Day, aligned with BET's phase Where Black Culture Lives. The artwork was hand painted by our team (and Mz Icar) who brought the piece to life on our wallscape located in the historical neighborhood of Germantown. Previous Next

Gatorade < Back Grand Slam Serena Williams Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 836K+ In collaboration with Gatorade and New York-based creative agency Vault 4, the OM team erected a larger-than-life and finished quicker-than-life mural in anticipation of tennis superstar, Serena Williams's 22nd Grand Slam title win. Having collected a whopping 21 titles, Williams was a favorite to make history at the 2015 Wimbledon tournament. The piece comprised 21 individual panels, each celebrating Serena's previous triumphs, ranging from her humble beginning to her impactful present. With Gatorade dominating the intersection of Kent Avenue and Grand Street in Williamsburg, Brooklyn, the mural simply demands attention. Stirring up press from journalistic powerhouses, such as the Huffington Post, ESPN, and Brooklyn Magazine. The artwork told a story, which fueled enthusiastic Brooklyn locals, Serena Williams' fans, and tennis fanatics for the tennis star's upcoming matches. Previous Next

The High Line < Back DEREK FORDJOUR Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A For the fourth year in a row, we returned to The High Line to hand paint a monumental public artwork, this time Backbreaker Double by Derek Fordjour , commissioned by High Line Art. Stretching across a wall adjacent to the High Line at 22nd Street, the mural depicts two Black marching band drum majors performing the iconic drum major backbend, an athletic and ceremonial salute rooted in the traditions of historically Black colleges and universities. The figures command the wall with confidence and precision, embodying pride, ritual, and showmanship. At the same time, their contorted forms sit on the edge of physical possibility, revealing the tension between spectacle, expectation, and the unseen labor behind performance. Known for work that examines power, visibility, and performance, Fordjour often draws from African American cultural traditions, pageantry, and history. His paintings and installations layer vivid color, pattern, and symbolism to explore how bodies are celebrated, scrutinized, and pushed under public gaze. Backbreaker Double continues this exploration, using repetition and scale to amplify both the beauty and the strain embedded in moments of public display. Translating that complexity to an exterior wall presented a unique challenge. Fordjour’s studio practice relies heavily on layered materials, texture, and rhythm, elements that don’t easily map onto a single painted surface. Working closely with the artist and his studio, Fordjour Studio, we developed strategies to recreate that sense of depth and movement through paint alone, carefully studying how his layers interact and how the circular forms establish tempo across the composition. Throughout the process, we collaborated hand-in-hand with High Line Art and Derek Fordjour Studio aligning on color systems, paint builds, and sequencing to ensure the final work preserved the energy, texture, and visual cadence of the original concept. Every approach, from material choices to execution methods, was reviewed and approved together, allowing the mural to stay true to Fordjour’s vision while meeting the demands of scale, durability, and public exposure. Fordjour’s vibrant palette and mirrored figures radiate unity and joy, while the mural’s scale invites viewers to slow down and sit with the complexity of what they are witnessing. Painted entirely by hand by our team over the course of a one-week installation, the work came to life in full view of the park, allowing visitors to experience the artwork as a process rather than just a finished moment. Projects like this are why we love working on The High Line year after year. The platform’s deep support for artists and commitment to ambitious public work are values we genuinely believe in. As artists ourselves, we’re proud to support fellow creatives and help translate powerful visions into enduring public experiences. Previous Next

beIn Sports < Back COPA AMERICA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions If you're a soccer fanatic, then more than likely you tuned into beIN Sports for the Copa América international tournament. 2015's competition took place in Chile and gathered all of South America's most talented teams and players, to duke it out for the highly regarded Copa América trophy. beIN enlisted Overall Murals to announce the new network's partnership with the exciting competition. The prismatic colors of various famous players were painted big and high above the heads of New Yorkers near Times Square. A time-lapse video, documenting the production was featured on beIN Sports' https://www.youtube.com/watch?v=KkcDujRxjS I official Youtube page and broadcasted during the games. Previous Next

2K Games < Back NBA ALL-STAR Overview Service Outdoor Advertising industry Gaming markets San Francisco Wall(s) 1 Wall impressions 870K+ As the NBA All-Star Game approaches in San Francisco on Sunday, February 16, our team is excited to unveil a mural, designed by Mink Couteaux , a talented illustrator from the Netherlands. Mink’s creative journey began in his father’s studio, where his early years were filled with paint before he honed his artistic skills by sketching NBA players and team logos from his collection of trading cards. His vibrant, energetic design now comes to life on one of our SoMa, SF walls, capturing one of the most iconic moments in All-Star history. The colorful abstract mural celebrates the unforgettable dunk contest from the 2000 NBA All-Star Game , held in San Francisco—an event that left basketball fans in awe, particularly Vince Carter's legendary dunk performance. Carter's incredible dunks that night have become the stuff of legend, and the NBA mural brings that moment to life in a fun and colorful way. The design highlights Carter soaring through the air, defying gravity, with a stunning display of movement and energy. But it doesn’t stop there. In the background, the reaction of basketball giant Shaquille O'Neal, who couldn’t contain his amazement at Carter’s display of athleticism is captured in the mural. https://vimeo.com/1055327822 This mural comes at a perfect time, strategically placed on one of San Francisco's busiest streets. With over 870K+ people passing by the mural leading up to the All-Star Game, it's set to generate excitement and anticipation for the big day. It’s the NBA’s way of paying tribute to a historic moment in NBA history while also amplifying the buzz for the 2025 All-Star festivities. The mural is a vibrant reminder of the power of the human spirit in sports and culture, with bold visual language that captures the energy of this unforgettable dunk contest. We’re proud to be part of the excitement surrounding the NBA All-Star Game in San Francisco, and we can’t wait for fans to experience the mural in person. Let’s get ready for another All-Star moment—this time, on the streets of San Francisco. Previous Next

ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. https://vimeo.com/952388033 Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. https://vimeo.com/952093903 Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next