Smirnoff Ice < Back SURPR-ICES Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, Austin Wall(s) 2 Walls impressions 1.3M+ As Smirnoff Ice unveils its latest campaign, Surpr-ICEs, two captivating murals, hand painted by yours truly, stand as beacons of cool in the bustling, warm-weather cities of Los Angeles and Austin . These artworks showcase the iconic Smirnoff Ice bottle, bedazzled in shimmering diamonds, another type of “ice” promising a refreshing escape from the heat. In the heart of Downtown Los Angeles, amidst the dynamic pulse of the city, this gigantic mural sprawls across an impressive 4,680 square feet. Taking just under a week to produce, with three painters propelled off the side of the roof, the painted sparkles weighed in at about 5 feet tall each. Positioned strategically, the artwork becomes an unavoidable spectacle and is visible for at least six blocks heading north, up the area’s main strip, South Broadway. It captures the attention of passersby and commuters alike, as pedestrians weave through the vibrant streets, their gaze is inevitably drawn to this larger-than-life portrayal of icy refreshment. Meanwhile, in Austin, we hand painted Smirnoff Ice in East Austin, a neighborhood alive with energy and excitement. This wallscape is located in an area that attracts a lively audience in search of a cold beverage and tunes to match. It serves as a magnet for those seeking a moment of chill as they make their way to cocktail bars and restaurants. Ultimately, our paint team's hard work paid off, as both murals for Smirnoff Ice received widespread acclaim for their lifelike quality and attention to detail. The client was particularly impressed, saying, "HOLYYY MOLLLY, this looks so good!! It literally looks like real rhinestones, lol. Amazing work on this!" Through our hand painted murals and our ability to recreate almost anything, we were able to establish a unique connection with the younger demographics passing the mural activation and appreciating the painting process. This innovative approach led to Smirnoff Ice effectively connecting with 1.3MM+ consumers, setting the stage for further creative endeavors in time for a big summer of fun! Previous Next

Glenfiddich < Back GIFT THE EXTRAORDINARY Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Wall impressions 1.1M+ Glenfiddich brought a touch of golden magic to Wythe Avenue with a striking double-wall mural in the heart of Williamsburg . Positioned on one of the neighborhood’s most recognizable streets, the installation adds warmth, texture, and visual interest to an area already known for its creative energy and constant flow of people. To bring the campaign to life, Glenfiddich partnered with Overall Murals to hand paint an exceptionally detailed composition across two adjacent walls. Rich gold tones, layered textures, and precise linework nod to the brand’s heritage and craftsmanship, creating a piece that rewards both a glance and a closer look. With an estimated 290K+ weekly impressions, the mural commands attention throughout the day. And when the sun goes down, it doesn’t fade out. Our Overall Illumination team installed custom lighting to ensure the artwork remains fully visible at night, allowing the gold palette to glow and bringing a sense of light and seasonal spirit to the street. Together, the two walls create a cohesive visual moment that blends scale, craft, and thoughtful execution, delivering a memorable presence that feels both elevated and rooted in place. Previous Next

LAFAYETTE ST. & CANAL ST. + M-58 M-63 Weekly impressions 757,337 Dimensions 24K+ Facing 24K+ Why Advertise here?

WEST LOOP

WEST LOOP

West Loop Get to know the area The West Loop neighborhood in Chicago is a trendy area recognized for its industrial-chic aesthetic, vibrant culinary scene, and creative energy. Once populated by factories and warehouses, it has become a hub for upscale restaurants, art galleries, stylish loft apartments, and tech offices. Randolph Street, famously known as "Restaurant Row," features some of the city's best dining options, ranging from gourmet eateries to trendy cocktail lounges. Fulton Market, a former meat-packing district, is now home to upscale restaurants, rooftop bars, and corporate headquarters for companies like Google and McDonald’s. The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. With its mix of modern high-rises, historic loft conversions, and eclectic boutiques, the West Loop has become one of Chicago’s most desirable places to live and work. Income level: Middle to upper-middle class Occupation: White-collar professionals, entrepreneurs, creatives Interests: Dining, nightlife, art/culture, technology Lifestyle: Highly social, experience-oriented, tech-savvy, fashionable Education: College or advanced degrees, particularly in business, tech, and design fields Audience 27.5K+ Population 25-40 Age Range 7.65K+ Residents 48% Female Population 52% MALE Population Household Income $80k - $150k+ West Loop is the perfect neighborhood to showcase our clients brand. Its bustling streets are filled with locals, tourists, and trendsetters, giving wallscapes maximum visibility and impact in one of Chicago’s most vibrant areas. Scott BUrdick, VP of Sales C-05 THE FOODIE Why Advertise here For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. WHO HAS ADVERTISED HERE

CORE AUDIENCE PROFILES The Foodie The Luxury Shopper The Night owl The Technophile CHICAGO AT A GLANCE Introducing our exclusive hand painted outdoor advertising walls in Chicago’s most sought-after neighborhoods. Chicago, known for its rich culture, diverse communities, and economic vibrancy, is a city where your brand can thrive. With its bustling streets and iconic architecture, Chicago presents a unique canvas for brands to make a lasting impression. Our walls are strategically located in the city's top neighborhoods, areas we know intimately thanks to years of intensive research and local expertise. We've secured these prime spots because we understand the nuances of each community—their trends, foot traffic patterns, and consumer behaviors—giving us the insight needed to maximize your brand’s impact. You’re investing in a proven, highly visible market that aligns with your goals. West Loop Up West Loop Up West Loop Up West Loop Up

West Loop Get to know the area The West Loop neighborhood in Chicago is a trendy area recognized for its industrial-chic aesthetic, vibrant culinary scene, and creative energy. Once populated by factories and warehouses, it has become a hub for upscale restaurants, art galleries, stylish loft apartments, and tech offices. Randolph Street, famously known as "Restaurant Row," features some of the city's best dining options, ranging from gourmet eateries to trendy cocktail lounges. Fulton Market, a former meat-packing district, is now home to upscale restaurants, rooftop bars, and corporate headquarters for companies like Google and McDonald’s. The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. With its mix of modern high-rises, historic loft conversions, and eclectic boutiques, the West Loop has become one of Chicago’s most desirable places to live and work. Income level: Middle to upper-middle class Occupation: White-collar professionals, entrepreneurs, creatives Interests: Dining, nightlife, art/culture, technology Lifestyle: Highly social, experience-oriented, tech-savvy, fashionable Education: College or advanced degrees, particularly in business, tech, and design fields Audience 27.5K+ Population 25-40 Age Range 7.65K+ Residents 48% Female Population 52% MALE Population Household Income $80-150K+ "West Loop is the perfect neighborhood to showcase your brand with a hand-painted mural. Its bustling streets are filled with locals, tourists, and trendsetters, giving your advertisement maximum visibility and impact in one of Chicago’s most vibrant areas." Scott Burdick, VP of Sales C-05 West Loops reputation as Chicago’s “Restaurant Row” means it draws a large crowd of foodies—from locals to tourists —who are eager to explore the latest dining trends , innovative restaurants, and culinary experiences . Why Advertise here For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. WHO HAS ADVERTISED HERE

CHICAGO AT A GLANCE Introducing our exclusive hand painted outdoor advertising walls in Chicago’s most sought-after neighborhoods. Chicago, known for its rich culture, diverse communities, and economic vibrancy, is a city where your brand can thrive. With its bustling streets and iconic architecture, Chicago presents a unique canvas for brands to make a lasting impression. Our walls are strategically located in the city's top neighborhoods, areas we know intimately thanks to years of intensive research and local expertise. We've secured these prime spots because we understand the nuances of each community—their trends, foot traffic patterns, and consumer behaviors—giving us the insight needed to maximize your brand’s impact. You’re investing in a proven, highly visible market that aligns with your goals. CORE AUDIENCE PROFILES THE Foodie The Luxury Shopper THE Night Owl THE Technophile WEST LOOP ​Get to know the area The West Loop neighborhood in Chicago is a trendy area recognized for its industrial-chic aesthetic, vibrant culinary scene and creative energy. Once populated by factories and warehouses, it has become a hub for upscale restaurants, art galleries, stylish loft apartments, and tech offices. Randolph Street, famously known as "Restaurant Row," features some of the city's best dining options, ranging from gourmet eateries to trendy cocktail lounges. Fulton Market, a former meat-packing district, is now home to upscale restaurants, rooftop bars, and corporate headquarters for companies like Google and McDonald’s. The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. With its mix of modern high-rises, historic loft conversions, and eclectic boutiques, the West Loop has become one of Chicago’s most desirable places to live and work. Population 27.5K+ Age Range 25-40 Female Population 48% Household Income $80k - $150k+ Residents 7.65K+ Male Population 52% Income level: Middle to upper-middle class Occupation: White-collar professionals, entrepreneurs, creatives Interests: Dining, nightlife, art/culture, technology ​ Lifestyle: Highly social, experience-oriented, tech-savvy, fashionable Education: College or advanced degrees, particularly in business, tech, and design fields Audience "I'm a paragraph. Click here to add your own text and edit me. It's easy." Name, Position Why Advertise here For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. HEADER We all have a story to share. Here's an opportunity to tell website visitors more about you and how this site came to be. Click to begin editing and make it your own. C-05 THE FOODIE WEst Loops reputation as Chicago’s “Restaurant Row” means it draws a large crowd of foodies—from locals to tourists —who are eager to explore the latest dining trends, innovative restaurants, and culinary experiences. For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. WHO HAS ADVERTISED HERE

CHICAGO AT A GLANCE Introducing our exclusive hand painted outdoor advertising walls in Chicago’s most sought-after neighborhoods. Chicago, known for its rich culture, diverse communities, and economic vibrancy, is a city where your brand can thrive. With its bustling streets and iconic architecture, Chicago presents a unique canvas for brands to make a lasting impression. Our walls are strategically located in the city's top neighborhoods, areas we know intimately thanks to years of intensive research and local expertise. We've secured these prime spots because we understand the nuances of each community—their trends, foot traffic patterns, and consumer behaviors—giving us the insight needed to maximize your brand’s impact. You’re investing in a proven, highly visible market that aligns with your goals. CORE AUDIENCE PROFILES THE Foodie The Luxury Shopper THE Night Owl THE Technophile WEST LOOP ​Get to know the area The West Loop neighborhood in Chicago is a trendy area recognized for its industrial-chic aesthetic, vibrant culinary scene and creative energy. Once populated by factories and warehouses, it has become a hub for upscale restaurants, art galleries, stylish loft apartments, and tech offices. Randolph Street, famously known as "Restaurant Row," features some of the city's best dining options, ranging from gourmet eateries to trendy cocktail lounges. Fulton Market, a former meat-packing district, is now home to upscale restaurants, rooftop bars, and corporate headquarters for companies like Google and McDonald’s. The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. With its mix of modern high-rises, historic loft conversions, and eclectic boutiques, the West Loop has become one of Chicago’s most desirable places to live and work. Population 27.5K+ Age Range 25-40 Female Population 48% Household Income $80k - $150k+ Residents 7.65K+ Male Population 52% Income level: Middle to upper-middle class Occupation: White-collar professionals, entrepreneurs, creatives Interests: Dining, nightlife, art/culture, technology ​ Lifestyle: Highly social, experience-oriented, tech-savvy, fashionable Education: College or advanced degrees, particularly in business, tech, and design fields Audience "I'm a paragraph. Click here to add your own text and edit me. It's easy." Name, Position Why Advertise here For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. HEADER We all have a story to share. Here's an opportunity to tell website visitors more about you and how this site came to be. Click to begin editing and make it your own. C-05 THE FOODIE WEst Loops reputation as Chicago’s “Restaurant Row” means it draws a large crowd of foodies—from locals to tourists —who are eager to explore the latest dining trends, innovative restaurants, and culinary experiences. For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. WHO HAS ADVERTISED HERE

CHICAGO AT A GLANCE Introducing our exclusive hand painted outdoor advertising walls in Chicago’s most sought-after neighborhoods. Chicago, known for its rich culture, diverse communities, and economic vibrancy, is a city where your brand can thrive. With its bustling streets and iconic architecture, Chicago presents a unique canvas for brands to make a lasting impression. Our walls are strategically located in the city's top neighborhoods, areas we know intimately thanks to years of intensive research and local expertise. We've secured these prime spots because we understand the nuances of each community—their trends, foot traffic patterns, and consumer behaviors—giving us the insight needed to maximize your brand’s impact. You’re investing in a proven, highly visible market that aligns with your goals. CORE AUDIENCE PROFILES THE Foodie The Luxury Shopper THE Night Owl THE Technophile WEST LOOP ​Get to know the area The West Loop neighborhood in Chicago is a trendy area recognized for its industrial-chic aesthetic, vibrant culinary scene and creative energy. Once populated by factories and warehouses, it has become a hub for upscale restaurants, art galleries, stylish loft apartments, and tech offices. Randolph Street, famously known as "Restaurant Row," features some of the city's best dining options, ranging from gourmet eateries to trendy cocktail lounges. Fulton Market, a former meat-packing district, is now home to upscale restaurants, rooftop bars, and corporate headquarters for companies like Google and McDonald’s. The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. With its mix of modern high-rises, historic loft conversions, and eclectic boutiques, the West Loop has become one of Chicago’s most desirable places to live and work. Population 27.5K+ Age Range 25-40 Female Population 48% Household Income $80k - $150k+ Residents 7.65K+ Male Population 52% Income level: Middle to upper-middle class Occupation: White-collar professionals, entrepreneurs, creatives Interests: Dining, nightlife, art/culture, technology ​ Lifestyle: Highly social, experience-oriented, tech-savvy, fashionable Education: College or advanced degrees, particularly in business, tech, and design fields Audience "I'm a paragraph. Click here to add your own text and edit me. It's easy." Name, Position Why Advertise here For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. HEADER We all have a story to share. Here's an opportunity to tell website visitors more about you and how this site came to be. Click to begin editing and make it your own. C-05 THE FOODIE WEst Loops reputation as Chicago’s “Restaurant Row” means it draws a large crowd of foodies—from locals to tourists —who are eager to explore the latest dining trends, innovative restaurants, and culinary experiences. For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. WHO HAS ADVERTISED HERE

CHICAGO AT A GLANCE Introducing our exclusive hand painted outdoor advertising walls in Chicago’s most sought-after neighborhoods. Chicago, known for its rich culture, diverse communities, and economic vibrancy, is a city where your brand can thrive. With its bustling streets and iconic architecture, Chicago presents a unique canvas for brands to make a lasting impression. Our walls are strategically located in the city's top neighborhoods, areas we know intimately thanks to years of intensive research and local expertise. We've secured these prime spots because we understand the nuances of each community—their trends, foot traffic patterns, and consumer behaviors—giving us the insight needed to maximize your brand’s impact. You’re investing in a proven, highly visible market that aligns with your goals. CORE AUDIENCE PROFILES THE Foodie The Luxury Shopper THE Night Owl THE Technophile WEST LOOP ​Get to know the area The West Loop neighborhood in Chicago is a trendy area recognized for its industrial-chic aesthetic, vibrant culinary scene and creative energy. Once populated by factories and warehouses, it has become a hub for upscale restaurants, art galleries, stylish loft apartments, and tech offices. Randolph Street, famously known as "Restaurant Row," features some of the city's best dining options, ranging from gourmet eateries to trendy cocktail lounges. Fulton Market, a former meat-packing district, is now home to upscale restaurants, rooftop bars, and corporate headquarters for companies like Google and McDonald’s. The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. With its mix of modern high-rises, historic loft conversions, and eclectic boutiques, the West Loop has become one of Chicago’s most desirable places to live and work. Population 27.5K+ Age Range 25-40 Female Population 48% Household Income $80k - $150k+ Residents 7.65K+ Male Population 52% Income level: Middle to upper-middle class Occupation: White-collar professionals, entrepreneurs, creatives Interests: Dining, nightlife, art/culture, technology ​ Lifestyle: Highly social, experience-oriented, tech-savvy, fashionable Education: College or advanced degrees, particularly in business, tech, and design fields Audience "I'm a paragraph. Click here to add your own text and edit me. It's easy." Name, Position Why Advertise here For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. HEADER We all have a story to share. Here's an opportunity to tell website visitors more about you and how this site came to be. Click to begin editing and make it your own. C-05 THE FOODIE WEst Loops reputation as Chicago’s “Restaurant Row” means it draws a large crowd of foodies—from locals to tourists —who are eager to explore the latest dining trends, innovative restaurants, and culinary experiences. For advertisers, the West Loop provides excellent visibility to a highly engaged, food-savvy audience. This demographic will likely appreciate and seek out quality brands and unique products. The neighborhood's high foot traffic and vibrant mix of upscale and artisanal dining options make it an ideal setting for establishing an advertising presence. Our wallscape, C-05 allows you to reach a target audience that is adventurous, culturally engaged, and eager to share their new discoveries on social media, thereby enhancing brand exposure. WHO HAS ADVERTISED HERE