York City —three major U.S. markets with deep soccer cultures and host regions for matches during the Buenos Aires created the Argentina artwork in Allston, Boston ; Mexican artist Raul Urias of Mexico City Silver Lake, Los Angeles ; and Brazilian artist Mel Cerri of São Paulo developed the Brazil mural in SoHo , New York City . IMPACT Across Boston, Los Angeles, and New York City, the three murals generated more than 1,795,374

Get to know the area SOHO SoHo, in New York City , is a vibrant neighborhood where history meets creativity spirit of New York City. Soho's iconic cast iron architecture, abundance of shopping, world-class restaurants, and the city's spirit of New York City. This isn’t just an ad—it’s a statement piece in one of the most iconic neighborhoods in New York City

New York AT A GLANCE New York City is a stage like no other, where every block tells a story and every and constant motion , hand-painted walls reach audiences at street level, weaving your brand into the city From historic neighborhoods to modern hubs of culture and commerce, New York offers an unparalleled backdrop Soho I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more

SECRET Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 1.1M+ Omega’s “My Little Secret” campaign made a bold, stylish mark in SoHo , one of NYC’s busiest and most design-forward neighborhoods. Just steps from the OMEGA Soho Flagship location, this mural is right at home in a corner of the city and Omega’s confident tagline, “My little secret.” https://vimeo.com/1100012802 Painted on our prime SoHo

Rockstar Games < Back GRAND THEFT AUTO V Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions Grand Theft Auto by Rockstar Games, one of the world's biggest and most global campaign blanketing every metropolitan pocket on earth, we painted several pieces to announce to New York City its September 17th arrival. This large streetscape for Grand Theft Auto V was painted in the middle of NYC's Downtown border of SoHo

ESCAPE TO THE GREAT LIFE Overview Service Outdoor Advertising, Content Creation industry Travel markets New York Wall(s) 1 Wall impressions 236K+ As part of Norwegian Cruise Line’s national campaign “Escape to the Great Life,” we brought a piece of paradise to the heart of New York City . Our Soho mural stood out as a key visual anchor, generating over 236K impressions in four weeks. For Norwegian Cruise Line, this meant transforming a city wall into a window to vacation.

Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city

Valentino < Back ROMA GREEN STRAVAGANZA Overview Service Outdoor Advertising industry Beauty markets New York Wall(s) 1 Wall impressions 1.29M + Meet Anwar Hadid and Adut Akech Bior, the dynamic duo for Valentino's featuring Anwar Hadid and Adut Akech Bior alongside the infamous perfume bottle inspired by the eternal city The process unfolded like a live performance for the city, as over 1.29M + passersby witnessed the birth The artwork adds a touch of Roman elegance to the city's heart, transforming the streets of Soho into

York Wall(s) 1 Wall impressions 1.3M+ StreetEasy, New Yorkers' trusted real estate platform, embarked York City life. To bring this vision to life, StreetEasy collaborated with Mother New York, a renowned creative agency York City landmarks and culture. York City's real estate.

Balenciaga < Back POWER OF DREAMS Overview Service Outdoor Advertising industry Fashion markets New York impressions 518K+ Balenciaga the French fashion powerhouse, originally from Spain has a futuristic new The model’s reported from the foreground, while their mouths moved in inexplicable ways the new line The bold green boxy blazer painted on this advertisement in SoHo is one of the brand’s signature looks This bright, photorealistic mural shined above the fashionable shoppers of New York City attracting the

GROUNDSWELL < Back 11 HOWARD HOTEL Overview Service Public Art industry Non-Profit markets New York Wall Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho Overall hand painted the side of the swanky new destination. The bold blue, white and black mural is focused on the unique and thriving culture of Soho. encouraging pedestrians to stroll and wander through the winding side streets to window shop, to find new

JULIO < Back WILLY CHAVARRIA Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions 290K+ When art blooms from the streets and tequila tells stories worth it was a handcrafted love letter , written in roses and revealed through the collective hands of the SoHo Picture this: a SoHo wall shrouded in mystery, hundreds of crimson roses forming a living, breathing ’s artistry in the heart of New York’s creative moment and tying the experience to a broader cultural