Google Shopping < Back SHOP SMALL Overview Service Outdoor Advertising, OM Art Studio, Content Creation industry Technology markets Los Angeles Wall(s) 1 Wall impressions 3.2M+ Google Shopping sought the expertise of the award-winning OM Art Studio to partner with a local Los Angeles artist to design the mural as an extension of Venice, and support several local small all-female, black, or LGBTQ participating businesses by showcasing a variety of their products. LA-based illustrator and muralist Crisselle Mendiola designed this fun and colorful mural by incorporating small local businesses Phew! Beauty, Noto Botanics, Boy Smells, Bloom & Plume, Chado Tea, House of Aama, and Lanston, products throughout the design. ​Criselle brought the concept to life by turning the Venice Beach environment into a colorful mural illustration featuring familiar Venice Beach characters – From surfers, bodybuilders, and rollerbladers that encapsulated the vibe of the neighborhood while showcasing each product. Whether it’s a local passerby walking with his boom box toating a Bloom & Plume bag or a surfer swerving around a bottle of Noto Botanics Face Serum, each individual product is strategically placed into the design as a prop, all ready to be shopped straight from the mural! How does the onlooker know to scan the mural, you ask?​ Each individual product features a google tag prompting passersby to scan the product in the mural using Google Lens – a technology that allows users to point their phone to the mural and buy the product directly from the site. The result is an interactive mural that encapsulates the neighborhood in which it resides encouraging locals and tourists alike to shop small while sharing their gift wishlist with friends and family. Previous Next

Warner Brothers < Back THE SUN IS ALSO A STAR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 458K+ To promote the theatrical release of Warner Bros. turned to Overall Murals and selected one of our best hand painted street level walls in the neighborhood of NY. Not only was this massive mural eye catching and glorious to see, but it also served as the perfect backdrop for selfie and group shots. There is an elevated step squared in the center of the mural providing a built in platform making it truly picture perfect. Some of the stars from the movie showed up for the mural unveiling for a special photo op! Previous Next

FORD < Back MUSTANG Overview Service OM Art Studio, Outdoor Advertising, Content Creation industry Automotive markets Los Angeles, San Francisco, Atlanta Wall(s) 5 Walls impressions 2.56M+ No car speaks to the American spirit like the Ford Mustang , from its inception in the 1960s, the Mustang is all about style. With this in mind, Overall Murals kicked into high gear to scout artists with the skills to rev-up Ford’s iconic “pony” and show the impact of this modern classic from sea to shining sea. In 2018, Ford made key updates to the Mustang and made it completely customizable; the color, the dashboard, and even the growl of the engine can be totally personalized. The artists from our Overall Murals team kept this idea of complete customization in mind when tasked with creating two of the billboard designs; these murals truly reflect the culture of each community where a mural was featured. In Atlanta, artist Mister Totem designed a mural that features local flavor including the famous Vortex skull and familiar street views from the Little 5 Points neighborhood where our walldogs painted this pony into its home. Back on the west coast, one of our own painters designed a horse that brought together two great American institutions: the Mustang and the World Famous Mel’s Drive-In . Inspired by the neon facade of the renowned 50’s diner, the bright artwork caught the eyes of everyone making their way over the Golden Gate Bridge into San Francisco. Further down the coast, Ford’s in-house creative team took over Venice by bringing some horsepower to two more vibrant street-level pieces made for the Beach Cities Mustang Club and the Orange County Mustang Club . Last but not least, find the personalized pony of Heather S. of Culver City, right alongside the Venice Boardwalk, where the Mustang rides into the sunset. Previous Next

MARC JACOBS < Back THE TOTE BAG Overview Service Outdoor Advertising industry Apparel & Accessories markets Atlanta Wall(s) 1 Wall impressions 148K+ Marc Jacobs just released its Spring 2023 campaign, starring supermodel Kendall Jenner. We had the honor of hand painting a wall in Little Five Points, Atlanta announcing the fashion brand's latest collection. Shot in Los Angeles by Tyrone Lebon, Kendall Jenner poses wearing a white corset bra top and carrying a Marc Jacobs' classic Micro Leather Tote Bag on her shoulder. The campaign showcases a bold and daring approach, with Jenner effortlessly embodying Marc Jacobs' iconic style of confident, fearless femininity. With Fashion Month just around the corner, this mural is an excellent opportunity to raise awareness of Marc Jacobs' new collection. Over three days, our best pictorial painters effortlessly recreated Kendell Jenner's notable face and defined her recognizable features. Every detail was given the utmost care and attention, from her textured hair to the designer bag that adorned her shoulder. The 330-square-foot mural portrays a larger-than-life Kendall Jenner for all Little Five Points to admire. From the fashionable, eclectic, and progressive locals, this neighborhood thrives with Atlanta's hippest trendsetters. It even caught the eye of Kendall Jenner, who reposted the mural on her Instagram - What better way to announ ce a collection than on her Instagram? ​ Now, please excuse us as we make our way to Lenox Square Mall to check out the latest collection Previous Next

Milagro Tequila < Back WELCOME TO A BRIGHTER SIDE Overview Service Outdoor Advertising, Paint Lab industry Alchohol markets New York Wall(s) 1 impressions ​ In Spanish, “Milagro” means miracle and for this leading tequila brand, we created a miracle effect, to emphasize the "brighter side", of tequila day or night. Overall Murals took the Tequila's memorable bottle design and added fluorescent neon shades to highlight the liquor brand's best assets. We applied Fluorescent blue paint to the bottle, yellow, blue, and pink neon to the border, and a bit of neon green paint to the limes to create a vibrant glow that grabbed the attention of pedestrians and brought tequila Tuesday to every day and night! Previous Next

Jules Julien < Back ARTISTS WORK Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions ​ While the mural was in progress, people spoke about what it might be and once complete the finished artwork instigated philosophical debate surrounding its possible meanings. Artists Work strives to bring contemporary art to public spaces and to those who may not have access to galleries or channels of exposure. Nestled in the East Village on E. 3rd Street between 2nd Ave. and Bowery, the work, which is almost monochromatic but with a striking contrast of black color, has brought a sense of tranquility to this diverse block. Like any average East Village street, it is made up of families, working professionals, tourists from the nearby Bowery Hotel, trendy street wear boutiques and restaurants, however, there is also a shelter and life rehabilitation facility positioned in the middle. Passersby and longtime residents commented on its renewal of what was once an unremarkable sight, yet the best part of painting was hearing how the temporary inhabitants of the center especially experienced joy from the mural. One man who was picking up the pieces in his life and in the process of moving . One man who was picking up the pieces in his life and in the process of moving into his own home explained how he was once an artist and felt inspired to draw again. Previous Next

Catena Wines < Back 120 YEARS IN LOVE WITH MALBEC Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 900K+ In collaboration with Graf Media and Overall Murals, Catena Wines embarked on a creative endeavor to commemorate its illustrious 122-year history of winemaking prowess. This collaborative effort yielded an intricate and highly detailed illustrative mural designed by Robilant and hand painted by yours truly on a prominent street-level wallscape in the bustling Melrose district of Los Angeles . The mural is a testament to Catena Wines' unwavering dedication to excellence. It showcases its pivotal role in revitalizing the Malbec varietal and uncovering the extraordinary terroirs nestled within the Andean foothills of Mendoza, Argentina. Beyond its aesthetic appeal, the mural embodies innovation by incorporating an interactive element that amplifies its impact on passersby. At the forefront of this mural stands a depiction of a hand grasping a glass of Catena Wines, inviting individuals to partake in an immersive experience to look as though they are enjoying a bottle of Catena Wines Malbec positioned adjacent to the hand. We also painted branded footprints on the sidewalk, strategically guiding individuals to the optimal position for a selfie alongside the mural and the iconic Catena Wines bottle. The interactive component of this mural isn't just about engaging with Catena Wines, it's about fostering a sense of community. The mural transforms from a visual spectacle into a shared space by actively involving the passerby. It's a site that over 900,000+ people visit monthly and can immerse themselves in Catena Wines' rich heritage and craftsmanship. This isn't just about enhancing our brand presence; it's about creating a deeper connection with the audience.. Previous Next

Netflix < Back UNFROSTED Overview Service Paint Lab, Outdoor Advertising industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 1.2M+ Overall Murals hand painted two murals announcing the arrival of Netflix's upcoming release, "Unfrosted," directed by Jerry Seinfeld. These were not your typical murals; they featured 3D props with larger-than-life “chunks of pop tart" and "jam" to resemble a pop tart breaking apart and oozing sweet, red, sticky, and delicious goo onto the street below. The Pop Tart itself appeared to leap off the wall, thanks to a trompe l’oeil effect achieved by painting the surrounding wall back to brick, making the Pop Tart truly stand out. It’ s a tempting sight as if you could almost reach out and grab a piece of that pastry goodness! The combination of the trompe l'oeil mural and the 3D build-out, installed by Midnight Oil (and the Overall Murals team at our Brooklyn location) , strategically leveraged the Pop-Tart brand's nostalgic allure to spark conversations and increase viewership for the film's release on May 3rd. "Unfrosted" is a comedic gem that promises to delight audiences with its whimsical take on the invention of the beloved breakfast treat, the Pop-Tart. The film features a star-studded cast of comedians, including Melissa McCarthy, Jim Gaffigan, and Amy Schumer. It brings to life Seinfeld's stand-up riff on the joyous memories associated with Pop-Tarts. Set against the backdrop of the 1960s, a period marked by suburban idylls and the Cold War era, "Unfrosted" transports viewers on a nostalgic journey filled with laughter and heartwarming moments. With its blend of humor, nostalgia, and star power, "Unfrosted" promises a delightful cinematic experience that will leave audiences craving laughs and a delicious pastry. The murals generate significant attention, amassing 1,119,652+ impressions across our high-impact Hollywood, Los Angeles , and Bushwick, Brooklyn wallscapes. This strategic placement maximizes visibility and facilitates organic sharing on social media platforms, amplifying the campaign's reach and highlighting the effectiveness of innovative marketing strategies in generating excitement and anticipation for the film’s release. Previous Next

PROJECT SUNSHINE < Back KINETIC Overview Service OM Art Studio, Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions 1.1M Project Sunshine provides volunteers the opportunity to visit children at hospitals to help make their stay a bit brighter. The mural honors and celebrates Project Sunshine and all the work they do to make every child in need day more special. We designed and hand painted this mural as a non-profit donation in collaboration with Kinetic Worldwide for Project Sunshine. This mural brought smiles to every passerby in the neighborhood who passed by this wallspace in celebration of Project Sunshine's 20th birthday. Volunteers were able to participate with our OM painters in painting the mural - a tribute to the Project Sunshine innovative to bring joy and play to everyone. This mural received 1.1M impressions with the intention to raise awareness around the Project Sunshines initiative. A QR code was designed on the mural to drive traffic to their website where people could support the efforts of the non-profit. Previous Next

Michelob Ultra < Back NYC MARATHON Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 785K+ For the second year in a row, Michelob Ultra's Team Ultra returned to the 2019 TCS NYC Marathon as a sponsor for 95 lucky runners once again in honor of the 95-calorie Superior Light Beer which went on full display on our Bed-Stuy wall. The hand-painted ad is similar to that of 2018, this time included a beautiful photorealistic backdrop of the Brooklyn Bridge, giving the 50,000 runners a heads up that they made it to the last stretch with only 16.7 miles to go. What better way to celebrate finishing the biggest marathon in the world than with this refreshing brew? Previous Next

Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 715K+ The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax . Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore. Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @ VSPink Instagram account , engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold. Victoria's Secret Pink's " GOING PLACES " campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way. Previous Next

Boston Greenway < Back SHINIQUE SMITH Overview Service Public Art industry Art & Culture markets Boston Wall(s) 1 Wall impressions ​ The 3rd annual Rose Kennedy Greenway Mural in Boston's Dewey Square Park is a result of a collaboration with the Museum of Fine Arts and contemporary fine artist, Shinique Smith who is simultaneously exhibiting at the MFA Overall Murals was selected to bring the artist's original four-foot tall art pieceSeven Moons to life and blow it up to approximately 80 feet tall as the newly titled and redesigned as Shinique Smith's Seven Moon Junction. Utilizing our favorite oils was very different from the original painting's multimedia materials. We turned what wer actual 3-d objects, a coffee lid and braided fabric, into illusions of photorealistic gigantic objects. The last two previous murals on the wall were controversial -- either liked or talked about. Passersby approved of the bright abstract backdrop of what is Boston's busiest commercial district. Shinique Smith puts it best when she described the choice of artwork and transition to the grand scale, in her artist statement: Seven Moon Junction, I have used a detail from my 2013 painting ‘Seven Moons,’ because its circular composition and color palette and the geometry of the building felt as if they belonged together. I shifted the scale of the painting’s collage and counterbalanced them with a braided sculptural element to enrich the texture and create a composition tailored to the architecture of the Dewey Square wall. This particular work draws inspiration from various sources such as, alchemy, astrology, music and the mythology and art of indigenous cultures. By taking a small aspect of this existing work and enlarging it to the scale of 70 feet, this microcosm of materials is seen and experienced from a new perspective, becoming a distinct new presentation. I see this piece, as a mural that extends beyond the wall, as it attunes to the space in which it sits, radiating energy outward to the rest of the city and its occupants. Inspired by the flow of the environment, I will orchestrate a performance of music, art and dance on the green space that is an extension of the mural inspired by the spirals and color in the design. I’ve titled this work, Seven Moon Junction in reference to the intersection where the mural resides, the merging of people and the joining of art and life. The field of view, Dewey Square Park is part of the mural. Previous Next