Skrewball < Back PEANUT BUTTER WHISKEY Overview Service Outdoor Advertising, Content Creation, Special FX industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 3 Walls impressions 1M+ Screwball Peanut Butter Whiskey, with its unique and memorable taste, aimed to promote its brand in a way that mirrored the distinctiveness of its product. The goal was to create a multi-sensory experience that not only seized attention but also sparked curiosity and cravings for their one-of-a-kind whiskey. The idea was to utilize large-scale murals in conjunction with scent machines to disperse the aroma of peanut butter, luring people in and encouraging them to connect with the brand on a deeper level. Overall Murals hand painted three eye-catching murals for this campaign, strategically located in high-traffic and trendy areas in West Loop , Chicago , Venice , Los Angeles , and Soho, New York . The artwork featured vibrant visuals that embodied the playful and unconventional spirit of Skrewball. Each mural included a message prompting people to "sniff me" and experience the scent of peanut butter, enticing them to explore the sensory surprise. This innovative approach ensured that people passing by would be greeted with the delightful and unexpected scent, making the murals a visual treat and an olfactory experience. The campaign resulted in over 1 million interactions as passersby often stopped and exclaimed, "Wow, it smells like peanut butter!" This reaction emphasized the effectiveness of the scent element in capturing people's attention nationwide, demonstrating that unconventional thinking in outdoor advertising is impactful. See it in action on our Instagram . Previous Next

The New School < Back INTEGRAL RUEDI BAUR Overview Service Commercial Signage industry Education markets New York Wall(s) 1 Wall impressions Overall Murals was selected to produce a large intricate ceiling mural, conceived by master graphic designer, "Intégral Ruedi Baur" at The New School University Center at the corner of 14th Street and 5th Avenue in its downtown campus. The Overall Murals team of artisans painstakingly hand-rendered Mr. Baur's custom lettering, composed of groundbreaking subjects and luminary instructors of historic New School classes. The original balances the university's newly constructed and impressive building, which has been described as "challenging the status quo" and proof of The New School's "commitment to creativity, innovation, and social engagement." Through its curriculum and advocacy of important architectural achievements such as this University Center, the New School upholds its reputation for housing innovative minds. Unlike many traditional colleges, the New School strays from the arbitrary in regard to its curriculum. Instead, this cutting-edge institute allows its students the freedom to choose their own scholastic approach to education. Students are encouraged to "seek an unbiased understanding of the existing order, it's genesis, growth and present working," according to the precedents set by its founders. Interesting programs offered such as "Women and their Money," taught by Dorcas Elizabeth Campbell in 1949, "Games: 101," and "Punk and Noise," are just a few of the hundreds of classes and instructors immortalized on the school's foundation in an array of colors. Mr. Baur’s design is based on the 3D font he created for the New School, based on Peter Bilak’s font, Irma. The font is used throughout the building as a wayfinding system, and as the foundation for the stairwell murals, which are visible from the sidewalks outside of the building. Designed by the New York office of Skidmore, Owings & Merrill (SOM), the University Center was conceived as a sixteen story campus within a building. Vertical, horizontal, and diagonal campus pathways work together to facilitate movement through the building, and increase opportunities for spontaneous interactions. The system of stairways are the principle means of circulation, and a strong focal point both inside and outside the building. Contrary to the perfect, modern black and white interior design and furnishings of the campus, the elaborate typography is as perfectly but imperfectly painted and composed of over 150 hand blended colors. Our artists practiced precise brushstrokes to create the crisp, vibrant typography over the course of several months on one stairway and four floors while standing with their necks craned for ten hours or while laying down on lounge chairs and scaffolding. For comparison, a mural of this size typically requires our team approximately one-week of production. The original design coats three angled stairwells or 4,200 feet. (the Sistine Chapel, by comparison, covers 6,118 square feet.) At the project's completion, we believe these laborious paintings enhanced the importance of their message and imposed on the viewer everything that the New School advocates: fresh perspective. Previous Next

MrBeast < Back FEASTABLES Overview Service Outdoor Advertising, Content Creation industry CPG markets New York Wall(s) 1 Wall impressions 1.7M+ Feast your eyes, but don’t lick the wall (we know it’s tempting). To announce the launch of MrBeast’s candy brand, Feastables, we hand painted this vibrant mural in the bustling SoHo, New York . The creative, featuring a deliciously gooey chocolate treat and the cheeky tagline “DON’T LICK THE WALL,” was a perfect fit for our team to bring to life with bold color and precision technique. We didn’t stop at the wall. To extend the campaign’s reach, we captured the mural through video with the same energy and playfulness you’d find in a MrBeast YouTube drop: fast-paced edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product. The video featured the painting process, the final mural, and moments of product placement and live engagement. Passersby were treated to a sample of Feastables and shared their reactions on camera, amplifying the campaign beyond the physical wall and into digital channels. https://vimeo.com/1076804480 Feastables isn’t just serving up chocolate, it’s on a mission. The brand is Fairtrade certified and dedicated to ending child labor in the cocoa industry. They’re raising the bar by challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product itself. This mural received over 1.7M+ impressions from foot traffic alone, showing how a bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch. Previous Next

Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

PROJECT SUNSHINE < Back KINETIC Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 1.1M Project Sunshine provides volunteers the opportunity to visit children at hospitals to help make their stay a bit brighter. The mural honors and celebrates Project Sunshine and all the work they do to make every child in need day more special. We designed and hand painted this mural as a non-profit donation in collaboration with Kinetic Worldwide for Project Sunshine. This mural brought smiles to every passerby in the neighborhood who passed by this wallspace in celebration of Project Sunshine's 20th birthday. Volunteers were able to participate with our OM painters in painting the mural - a tribute to the Project Sunshine innovative to bring joy and play to everyone. This mural received 1.1M impressions with the intention to raise awareness around the Project Sunshines initiative. A QR code was designed on the mural to drive traffic to their website where people could support the efforts of the non-profit. Previous Next

CTCP < Back NICOTINE = BRAIN POISON Overview Service Outdoor Advertising industry Non-Profit markets Los Angeles Wall(s) 2 Walls impressions 1.47M+ California Tobacco Control Program continues its efforts to resist big tobacco and bring much-needed awareness to the harmful effects of tobacco products with strong visuals and bold statements. As Los Angeles continues to re-open, the CTCP hand paints will serve as another line of defense to make tobacco products less acceptable, less accessible, and less available. For the second consecutive year, CTCP teamed up with OM to paint an informative statement that Tobacco Products = Brain Poison, on the iconic Venice Beach Boardwalk and in Hollywood above the Walk of Fame. As the world eagerly emerges from the COVID-19 lockdown, this messaging will reach the masses and push the needle for those ready to ditch their harmful habit. Previous Next

Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next

Fanta < Back SCENT MACHINE Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 150K+ Indulge your senses with Fanta’s fresh new hand-painted mural, complete with emitting scent. Yes, that's right! The sweet orange aroma you detect in front of our Little Five Points wallscape is none other than the new orange scent from Fanta. We didn't just hand paint a mural for their iconic beverage but also installed a scent machine quietly releasing scent to all the pedestrians passing by and taking a pleasant whiff. Check out the video to see for yourself. https://www.youtube.com/watch?v=4CQBycrShBE The scent machine creates a unique and immersive multi-sensory experience that blends visual aesthetics with the power of scent. This experience has captivated over 150,000 people who pass this area every month and is an excellent marketing and branding opportunity for the tasty beverage. People who have tasted and smelled the refreshing Orange flavored Fanta (And that's all of you!) will now associate the artwork on and off the wall with the orange scent. This inevitably creates a memorable sensory experience that reinforces Fanta's brand image and leaves a lasting impression. Now isn’t that refreshing? Previous Next

OMEGA < Back MY LITTLE SECRET Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 1.1M+ Omega’s “My Little Secret” campaign made a bold, stylish mark in SoHo , one of NYC’s busiest and most design-forward neighborhoods. Just steps from the OMEGA Soho Flagship location, this mural is right at home in a corner of the city known for luxury fashion , sought-after dining (hello, Balthazar), and cultural prestige. To bring their vision to life, Omega partnered with Overall Murals to hand paint a hyper-realistic depiction of the Seamaster Aqua Terra 38mm. Spread across three panels, the mural combined sleek product visuals with storytelling: a standalone shot of the shimmering watch, an intimate moment between Ashley Graham and Tems, and Omega’s confident tagline, “My little secret.” https://vimeo.com/1100012802 Painted on our prime SoHo wall, the campaign turned heads and made its presence felt, earning over 1.1M+ impressions. This mural stood shoulder to shoulder with iconic names, blending craft, elegance, and visibility. Omega’s choice to go hand painted cut through the digital noise and grounded their message in real-world artistry. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. https://www.youtube.com/watch?v=DjXDnMKEnvo The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

Sony Music < Back DEPECHE MODE Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 602K In anticipation of Depeche Mode's long-awaited album, 'Memento Mori,' Sony Music partnered with Overall Murals to hand paint a stunning mural at the vibrant heart of Downtown Los Angeles . This locale, a haven for music enthusiasts and passersby, perfectly encapsulated the band's pioneering spirit. The mural pays heartfelt tribute to Fletch, the keyboardist who passed away unexpectedly, leaving fans in shock. Serving as both a grand unveiling and a poignant memorial, this artwork captivated significant attention, attracting 602K passionate fans and locals to Downtown LA. The gathering was marked by people bringing flowers, a touching gesture to honor the late Fletch. Included in the mural a cryptic QR code intricately woven into the artwork directed fans to an AR lens on the band’s Instagram account. By aligning the lens with the wings, fans unlocked the full album art and title, delivering an exhilarating self-discovery experience. https://www.youtube.com/watch?v=POxdJZl80vY Moreover, the entire mural creation footage doubled as the visualizer for “Ghosts Again,” amassing 422K views on YouTube. This video seamlessly merges the timeless essence of music and art, spotlighting the mural's pivotal role in emotionally resonant storytelling through the mastery of hand-painted visuals. Previous Next

COCA-COLA < Back SOCIALABLE FEASTS Overview Service Outdoor Advertising industry CPG markets Philadelphia Wall(s) 1 Wall impressions 192K+ Coca-Cola’s latest campaign, "Sociable Feasts Sports Viewing" aims to encourage people to bond over their shared love of sports and celebrate the "Real Magic". Whether watching a game in the stadium or gathering with friends and family at home, we all come together to cheer for our favorite teams in hopes that they win. Coca-Cola’s “Real Magic” brand philosophy is based on igniting the mundane into something remarkable through the power of human connection. “The real magic happens when people get together and when what we share in common is greater than what sets us apart.”- Coca-Cola And what better way to bring people together than to have four of our artists working 12 hours a day in the summer heat to bring a photorealistic Coca-Cola mural to life. Hand painting a detailed mural takes collaboration, communication, shared laughs, and quality time to get the job done at the highest quality. And the same goes behind the scenes for our production team who spend time planning everything that goes into creating a seamless painting process for our painters who develop a mural Coca-Cola drinkers of Philly could be proud of!In fact, our painters experienced the Philly community reacting to the mural. Families and friends stopped by the mural to share moments with our painters. Whether it was asking them questions about the process or just appreciating their work, this is where the "Real Magic" happens. Where Coca-Cola’s philosophy reins true whether we’re sipping on a Coke with friends or painting a bottle of coke with our co-workers, the real magic happens through social gatherings - And we’re proud that through hand paint we can continue to create a shared space through a mural that brings the Philly community together (now that deserves a Coke!). Plus it’s no surprise that the mural was executed in Philadelphia, one of the nation's best sports cities and during the start of fall and tailgating season, a time that is sure to inspire countless fond memories for years to come. In fact, Philadelphia sports fans are known for their strong sports culture and extreme passion and love for their city and its sports teams (Go Birds!). As they pass by this mural, they are reminded of Coca-Cola’s philosophy of genuine connection and shared experiences, all while sipping on a refreshing Coke (cue ahhhh sounds). Let’s drink to that. Previous Next