e.l.f. < Back SUNTOUCHABLE SPF 30 Overview Service Outdoor Advertising industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 1M+ Many of us may forget to apply sunscreen, but after seeing these two hand painted murals, you'll never not want to apply, especially using the new e.l.f. Suntouchable SPF 30. Two murals were selected in high-traffic summertime hotspots; Venice Beach in Los Angeles and Domino Park in Brooklyn . Our expert paint crew took to the sand and streets to create these visually stunning bright murals. e.l.f.’s latest skincare product, Suntouchable, works as both a blurring primer and a sunscreen, promising long-lasting makeup wear and giving the skin a radiant glow, as seen on the highly visible faces painted on the walls. With over one million impressions, everyone will be reaching for their e.l.f sunscreen to reapply! Previous Next

Nike < Back WINNING ISN'T FOR EVERYONE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 2M+ In the 2018 U.S. Open final match against Naomi Osaka, Serena Williams had a heated exchange with the umpire and smashed her tennis racket in frustration. Similarly, Kobe Bryant's strong desire to win and aversion to losing often led to him hogging the ball, affecting his relationships with teammates. While some people see these actions as unsportsmanlike, they exemplify the intense drive required to be an elite athlete. Nike's latest Olympics 2024 campaign, "Winning Isn't For Everyone," emphasizes that achieving greatness means defeating the competition, which demands an emotional drive to win and often leaves little room for niceties. That bold statement captures the essence of some of the greatest athletes, including the great Kobe Bryant . This campaign pays tribute to Bryant's relentless work ethic, undying competitive spirit, and philosophy that true success is reserved for those willing to put in the work, the time, and the effort. Through this campaign, Nike encourages athletes to push beyond their limits, embracing the journey of striving for greatness. We had the incredible opportunity to partner with Nike to hand paint a mural embodying the campaign's powerful message. Located in the WeHo/Fairfax area of Los Angeles , this 2,175-square-foot wrap-around mural is a tribute to Kobe Bryant's legacy and a visual representation of Nike's message. The mural features the iconic Kobe Bryant and prominently displays the campaign's tagline, "Winning Isn't For Everyone." This phrase, rendered in massive, bold lettering, is impossible to miss. For thousands of drivers and pedestrians, the mural is a constant reminder of Bryant's ethos. “Advertising is notorious for creating these heroes on large structures with beautiful images of people we admire,” Nike spokesperson said. “Also confronting the text on such a massive scale here is provocative because it’s a forward, assertive tone that we are taking.” This mural comes right after Nike released a video for the campaign featuring all-star athletes like LeBron James, Serena Williams, Giannis Antetokounmpo, Victor Wenbanyama, Sha'Carri Richardson, A'ja Wilson, and more. The video and mural synergy amplifies the campaign's impact, creating a cohesive narrative across multiple platforms. See it in action on our Instagram . Previous Next

New Balance < Back KAWHI LEONARD Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ After New Balance established Kawhi Leonard as the face of its basketball division, they were eager to unveil the NBA star’s first signature shoe. What better way to reveal a new shoe, than to create a stunning hand painted mural, along the hottest stretch of the Melrose shopping district? During the month of the NBA All-Star Weekend New Balance teamed up with Overall Murals to bring their latest design to Los Angeles in a major way. The creative featured the first signature shoe of Kawhi Leonard, the NBA superstar for the Los Angeles Clippers. With players of all heights, sizes, and playing styles in mind, the shoe was designed to be the perfect fit for anyone ready to run their game at the highest levels. With vibrant colors and sleek details, the court-ready footwear hit a triple-double on one of our Melrose doubles. Previous Next

Buchanan’s < Back COMO LO DIGAS Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York Wall(s) 2 Walls impressions 770K+ Buchanan’s Scotch Whisky has launched its #ComoLoDigas campaign, celebrating the linguistic diversity within the Hispanic American community, or "200%ers"—individuals who are 100% American and 100% Hispanic. The campaign, featuring SNL’s Marcello Hernández and Puerto Rican Chef Manolo López, honors the unique ways Hispanic Americans pronounce “Buchanan’s” while reflecting their cultural pride. At the heart of the campaign are two vibrant, hand painted murals in New York and Los Angeles , designed by local 200% artists such as D’ana an d Erasto Reyes . In Bushwick, we brought D’Ana’s artwork to life as a larger-than-life mural, capturing her interpretation of the brand in a powerful, hand painted display that celebrates the role of language in creating community. The background features an abstract, swirling mix of black-and-white checkerboard patterns with bright yellow and green, creating a lively, almost hypnotic effect. The word “BUCHANAH,” painted in dripping, red graffiti-style letters, reflects the artist's own pronunciation, emphasizing the campaign's theme. In the heart of DTLA , our team transformed Erasto Reyes's artwork into an expansive wallscape. This mural is a bold and colorful celebration of Hispanic culture and language, dominated by vibrant shades of red, blue, green, and yellow. It features the phrase "Yo Digo" (meaning "I say") at the top, capturing the theme of personal pronunciation. Iconic symbols and urban references add depth, celebrating the cultural diversity of the Hispanic community in Los Angeles. These eye-catching, hand-painted murals in Bushwick and DTLA are powerful tributes to the Hispanic demographic, inviting viewers to celebrate the linguistic diversity of "200%ers." The campaign also includes digital rollouts and social media engagement, encouraging fans to share their own pronunciations of "Buchanan’s," uniting diverse voices in the shared spirit of the brand. Previous Next

PURE LEAF < Back "NO" IS BEAUTIFUL Overview Service Outdoor Advertising, Overall Creative industry CPG markets Los Angeles, New York Wall(s) 3 Walls impressions 2.3M+ For the month of No-vember, OM Art Studio’s team spearheaded the creative development for Pure Leaf’s “No is Beautiful” campaign focused on encouraging women to embrace the power of “No”, so they can say “Yes” to a more balanced life. Overall Murals carefully curated the artists based on the client’s vision, choosing two outstanding illustrators whose styles embody Pure Leaf and their collaboration with renowned Spoken Word Poet, Author, and Speaker Arielle Estoria and her captivating poem, “The Beautiful Art of No”. We collaborated with LA-based artist Ashley Lukashevsky, who uses her craft to illustrate progressive social movements and issues by drawing what the world would look like without harmful systems in place. And across the country, in NYC, we worked alongside illustrator Perryn Ford a contemporary figurative illustrator and painter who uses her art to create greater connections and community within ourselves and the world around us. Her work is inspired by beautiful landscapes and the natural female form. Both artists made the perfect fit as they successfully delivered two memorable designs that encapsulated the poem along with honoring Pure Leaf’s natural ingredients and incorporating some of its bottle’s most recognizable colors.Ashley’s design can be seen hand painted on our Windward Ave Domination, a FIRST TO MARKET mural campaign with four adjacent street-level walls, enabling the brand’s story to be told in the heart of LA’s Venice Beach . On the other side of the coast, Perryn Ford’s design can be seen on the largest and grandest wall in Williamsburg, Brooklyn , artistically hand painted on the William Vale Hotel. Ashley and Perryn visited their murals where they joined Arielle Estoria and our content creation team who captured both artists and poet reacting to their visions come to hand paint life. Both artists and Pure Leaf, hope the murals capture people’s attention and leave an impression that inspires, and encourage others to share their “No” stories on their Instagram using the hashtag #NOISBEAUTIFUL . In fact, onlookers are encouraged to pose in front of the murals and post their own “NO” Stories on their Instagram using the hashtag and tagging the Pure Leaf brand. Previous Next

Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

UNDO.ORG < Back THE LITTLE BIG LIES Overview Service Outdoor Advertising, Special FX industry Non-Profit markets Los Angeles, San Francisco Wall(s) 5 Walls impressions 3.3M California Tobacco Control Program (CTCP) created a powerful campaign to expose the tobacco industry’s plastic pollutants' negative impact on our planet. The campaign specifically exposed cigarette filters, which are made from 15,000+ microplastic fibers that are non-biodegradable and contaminate our soil, food, and water. CTCP sought Overall Murals to hand paint 5 murals to drive awareness of UNDO.org 's The Little Big Lies campaign. To align with the campaign messaging Overall Murals delivered our first campaign using ECO-FRIENDLY PAINTS! After weeks of testing, we cracked the code and used eco-friendly, water-based, latex-free paint with zero VOC2 paint to create stunningly vibrant and high-impact murals. We painted 5 colorful, illustrative murals in high-traffic San Francisco and Los Angeles neighborhoods. The eye-catching murals cut through the clutter and generated over 2.3 million impressions with the mission to turn bystanders into advocates. Previous Next

AMAZON MUSIC < Back BREAKTHROUGH ARTIST Overview Service Outdoor Advertising, Content Creation industry Music markets New York Wall(s) 13 Walls impressions 538K+ In partnership with Rapport LA and Amazon Music, for the year 2022, Overall Murals handpainted a total of 13 murals on one of Williamsburg, Brooklyn's high-impact street-level walls. A monthly creative swap announced a new musical artist for Amazon Music ’s ongoing Breakthrough Artist campaign. Each unique design was created by talented digital designers who used software and technologies to make the artwork on their computers. From their screens to our paintbrushes, our crew translated the designs into hand painted art pieces that beautifully combined pictorial images and illustrative designs. The monthly mural adaptations intrigued over 538,252 passersby walking through the neighborhood as it built curiosity and excitement around what new artists will be announced next. Artists featured in the artworks were in awe of the craftsmanship and detail that went into painting each mural and many visited the wall in person and shared it on their social platforms. Previous Next

Mountain Dew < Back The Dew Tour Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 393K+ The Dew Tour is an extreme sports event set during the pique of summer, packed to the gills with new, unencumbered athletic talent. Celebrating its Anniversary this past September amid the two-day Toyota Championship - Dew Tour Toyota Championship The Dew Tour took to the streets of Brooklyn, New York for the first time ever. The street-style BMX/Skate competition heated up outside the popular House of Vans venue, complementing the urban backdrop of Greenpoint. Mountain Dew Tour enlisted Overall Murals to further enhance the scene. Eager competitors and steady spectators crowded along Franklin Street, in front of our hand-painted piece. The accomplished artists were able to successfully enlarge the Mountain Dew Tour's campaign ad, entirely out of quality oil paint mediums. Distinct gradation and subtle highlights were executed using a crosshatching technique. Mountain Dew's trademark yellow-green hue pops against the soft black and grays. The OM team managed to capture the vibrancy and vigor of 25-year-old professional skateboarder, Sean Malto who set the foundation for his budding career at the tender age of 10. Our composition added to the energy and becomes a part of the intensity, which is what this competition is all about. Previous Next

Stella Artois < Back Host Beautifully Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions N/A For Stella Artois’ latest campaign, “Host Beautifully,” the brand leans into its refined European elegance, offering modern hosts a fresh take on food, entertainment, and style. Painted high above the energy of Midtown Manhattan , our mural captures the brand’s sophisticated flair while embodying the playful confidence that Stella Artois is known for. This hand painted mural features the brand’s iconic chalice, gleaming with promise and perfectly chilled against the summer sky. The mural’s cheeky message, “Wine is so cliché” , challenges traditional hosting norms, encouraging passersby to embrace the unexpected and elevate their gatherings with Stella. Our team of Walldogs carefully translated the campaign’s crisp visuals into a bold statement for busy New Yorkers and curious tourists alike. As yellow cabs, sightseeing buses, and daily commuters rush past, the mural stands as an inviting reminder: hosting beautifully isn’t about following rules—it’s about delighting guests with unforgettable experiences. Previous Next

Hendrick's Gin < Back WINTER Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Fancy a drink? Revered for its unique flavor, Hendrick's distilled gin has managed to make quite the name for itself. Concocted by the Grant family in 1999, Hendrick's Gin is identified by its unprecedented rose and cucumber notes and apothecary-styled bottle. Gin is not too popular in the markets in comparison to vodka or rum, as its distinct taste, incorporated with juniper berries, doesn't resonate with every palate. However, Hendrick's artistic and original approach has aided in engaging a new demographic intrigued by the bizarre. Noted not only for its premium liquor but its offbeat style of advertisements. The creative designs warrant a feeling of eccentricity. Images of a rather magical, antiquated world composed of obscure colors and various hatching techniques pique your curiosity and lure you in. Amid the final months of 2014, Overall Murals was approached to replicate Hendrick's campaign out of oil paint. Set on the busy corner of Bedford and Manhattan Avenue, near the end of summer, the team managed to erect a painting consisting of sharp colors and definitive line shading. Our talented painters also worked through the brisk November weather to produce a second intricate piece stationed on Kent Ave. along the waterfront. These impressive pieces first garnered attention from inquisitive locals for their detail, whimsical scenes and artistic sensibility but perhaps they also incited enough of the passersby interest to find out more about the curious concoction. Check out the artists in action on Kent Ave. and North 14th St. at the perimeters of Williamsburg and Greenpoint, Brooklyn, in the below short stop motion video. Previous Next

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next