Delta Air Line < Back SKYMILES NEW YEAR Overview Service Outdoor Advertising industry Airline markets Los Angeles Wall(s) 2 Walls impressions 1.1M + We recently partnered with Delta Air Lines to bring their vibrant and engaging SkyMiles New Year campaign to life through two stunning illuminated hand painted murals. These murals, located on one of our prime street-level Venice Beach wallscapes, and a massive street-level wallscape in Downtown Los Angeles (DTLA), showcase the power of hand painted artistry in creating a lasting impression. The "SkyMiles New Year” murals invite passersby to engage with Delta's SkyMiles program in a visually compelling way to kick off the new year. The design highlights a playful "Which travel badge are you?" theme, with bold, colorful illustrations that evoke the excitement of travel. The badges, such as the "I'm out of consciousness badge" and "I like to eaveswatch on my seatmate's movie badge," humorously capture common travel personas. The artwork incorporates key Delta branding elements, including their signature red and blue color scheme, seamlessly tying the mural to the airline's identity. And if that wasn't enough to draw you in, a QR code invites you to "Explore 2023 destinations." Scan it, and you're whisked away (digitally, at least) to a webpage showcasing trending travel spots from local airports. These murals generated an impressive 1.1M + impressions, proving nothing beats a well-placed, executed mural for grabbing eyeballs (and phone cameras). By choosing this medium, Delta reinforces its commitment to innovation and creates an impactful, immersive experience that lives well beyond a digital scroll. Delta Air Lines’ SkyMiles New Year” murals are a testament to the power of hand painted murals in modern advertising. By blending bold visuals and interactive elements, these murals create a dynamic platform for engaging with travelers and promoting Delta's destinations. Previous Next

Rigoni di Asiago < Back DISCOVER OUR WOURLD Overview Service Outdoor Advertising, Overall Creative, Special FX industry CPG markets New York Wall(s) 1 Wall impressions 50K+ Rigoni looked to Overall Murals for a hand painted mural that would build buzz for their Nocciolata brand's unique range of organic hazelnut spreads. OM's Art Studio teamed up with illustrator Masha Foya to co-design a playful mural, emphasizing the product's creamy texture while also weaving together the story of the product and brand's values. The illustration depicts the Asiago Plateau, located in the Veneto region in Northern Italy, where both Nocciolata and the Rigoni family comes from. Home is what makes Nocciolata so special. By incorporating the beauty of the landscape while also displaying the product with a larger than life jar of fresh ingredients, folks were enticed to learn the story of the delicious and sustainable hazelnut spreads. This was a perfect moment of natural indulgence captured all in one Brooklyn mural. Over the weekend, a waffle truck shared samples for passersby to further indulge all their senses. Previous Next

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PUMA < Back FLUTUR Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 457K+ Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur. Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage. Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece. Strong. Solid. Pow. As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation. Previous Next

Warner Brothers < Back THE SUN IS ALSO A STAR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 458K+ To promote the theatrical release of Warner Bros. turned to Overall Murals and selected one of our best hand painted street level walls in the neighborhood of NY. Not only was this massive mural eye catching and glorious to see, but it also served as the perfect backdrop for selfie and group shots. There is an elevated step squared in the center of the mural providing a built in platform making it truly picture perfect. Some of the stars from the movie showed up for the mural unveiling for a special photo op! Previous Next

Milagro Tequila < Back WELCOME TO A BRIGHTER SIDE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, “Milagro” means miracle and for this leading tequila brand, we created a miracle effect, to emphasize the "brighter side", of tequila day or night. Overall Murals took the Tequila's memorable bottle design and added fluorescent neon shades to highlight the liquor brand's best assets. We applied Fluorescent blue paint to the bottle, yellow, blue, and pink neon to the border, and a bit of neon green paint to the limes to create a vibrant glow that grabbed the attention of pedestrians and brought tequila Tuesday to every day and night! Previous Next

FORD < Back MUSTANG Overview Service Outdoor Advertising, Content Creation, Special FX industry Automotive markets Los Angeles, San Francisco, Atlanta Wall(s) 5 Walls impressions 2.56M+ No car speaks to the American spirit like the Ford Mustang , from its inception in the 1960s, the Mustang is all about style. With this in mind, Overall Murals kicked into high gear to scout artists with the skills to rev-up Ford’s iconic “pony” and show the impact of this modern classic from sea to shining sea. In 2018, Ford made key updates to the Mustang and made it completely customizable; the color, the dashboard, and even the growl of the engine can be totally personalized. The artists from our Overall Murals team kept this idea of complete customization in mind when tasked with creating two of the billboard designs; these murals truly reflect the culture of each community where a mural was featured. In Atlanta, artist Mister Totem designed a mural that features local flavor including the famous Vortex skull and familiar street views from the Little 5 Points neighborhood where our walldogs painted this pony into its home. Back on the west coast, one of our own painters designed a horse that brought together two great American institutions: the Mustang and the World Famous Mel’s Drive-In . Inspired by the neon facade of the renowned 50’s diner, the bright artwork caught the eyes of everyone making their way over the Golden Gate Bridge into San Francisco. Further down the coast, Ford’s in-house creative team took over Venice by bringing some horsepower to two more vibrant street-level pieces made for the Beach Cities Mustang Club and the Orange County Mustang Club . Last but not least, find the personalized pony of Heather S. of Culver City, right alongside the Venice Boardwalk, where the Mustang rides into the sunset. Previous Next

Milagro Tequila < Back MILAGRO MEANS MIRACLE Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, means miracle Milagro Tequila was created by two friends Danny Schneeweiss and Moy Guindi whose mission was to create a tequila that served as a liquid embodiment of Mexico's vibrant heritage and evolving culture. To produce this modern tequila, these two visionaries adopted Mexico's traditional distillation process by slow roasting 100% blue agave specifically from the Jalisco Highlands. The logo and the bottle shape and color were inspired by some of Mexico's most iconic street art pieces. Collaborating with noteworthy artists residing in their very own Mexico City, Danny and Moy have managed to bring their vision of a modernized tequila to fruition. This particular piece was commissioned by Mexican graffiti artist Beo Hak, serving as his own interpretation of Agave Expressionism. Beo's design for Milagro ncorporates an ethereal dreamlike quality. The original piece was hand painted to show texture with an added sense of movement. The intense blues compliment the splash of red. The painters of Overall Murals managed to capture the original essence of the piece. Stationed on the busy corner of Kent Avenue and North 14th Street in Brooklyn, the mural for Milagro Tequila is still accessible for your viewing pleasure. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next