Carmax < Back MINI COOPER Overview Service Outdoor Advertising industry Automotive markets Los Angeles Wall(s) 1 Wall impressions 737K+ America’s largest used-car retailer, CarMax used our prime Sunset Blvd wall mural in one of LA’s hottest neighborhoods, Silver Lake. The highly talented paint team of Overall Murals hand mixed these exciting bold colors before beautifully and expertly bringing this advertisement to life. Standing almost 20’ tall over Silver Lake’s main thoroughfare, this artistic masterpiece, with its photorealistic and fun-lovin’ Mini Cooper and intricate vibrant paisley patterns are reminiscent of happy times. I don’t know about you, but looking at this eye-catching mural makes us want to go straight to CarMax– Vroom Vroom! Previous Next

Corona < Back FAMILIAR '13 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Round 2 of Corona Familiar's Brooklyn murals is nearly a repeat of last summer's campaign.. The artwork required the same crazy amount of painted lines to achieve the look of a silkscreen, but this year, we painted three walls that included two, new big ones. One of these locations is on North 6th St. and Berry St. near Williamsburg's most popular music venues - The Music Hall of Williamsburg, Public Assembly and Cameo. The other wall, on Bogart St. in Bushwick, is in the perfect spot to target the hip and artsy Brooklyn crowd during Bushwick Open Studios and when the annual Roberta's Bushwick Block Party takes place right in front during the summer. The third installment was a renewal of 2012's Greenpoint location on Bedford Ave. and Manhattan Ave. Previous Next

The High Line < Back NINA CHANEL ABNEY Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A There's no other love like "NYC LOVE." Nina Chanel Abney is the artist behind this whimsical new mural that represents Nina Chanel Abney’s first move to New York City and is an ode to all the “touristy” icons that Nina fell in love with and that New Yorkers take for granted. It’s a NY dream come true to paint an iconic and high profile place like the High Line. Our paint crew proudly painted the mural on the high line, a historic site visited by locals and tourists alike. The mural is a celebration of New York City via its iconography featuring the many icons of New York—pizza slices and the Statue of Liberty, plenty of pigeons, and one Big Apple. Check out the mural adjacent to the High Line at 22nd Street. Previous Next

Havaianas < Back HEADQUARTERS Overview Service Commercial Signage industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions As the world continued to shelter in place under the dark looming cloud of COVID-19, the original flip flop sandal maker brand, Havaianas decided it was time to upgrade their new North American HQs building, located off of Abbott Kinney Blvd. in Venice Beach, CA, and add a vibrant splash of color and soulful design. The inspiration and original design was sourced from an old school Havaianas catalogue and originally created by Brasilian artist, XYZ. The artwork was then digitally manipulated and retooled by Overall Murals to fit perfectly on the new HQ's building. Over the course of 10 days in late June / early July, the Overall Murals paint crew worked in unison to deliver the goods. The vibrant colors and bold imagery radiate an uplifting and festive vibe that reflects the heart and soul of the best flip flop and sandal maker in the world. Previous Next

AUDEMARS PIGUET < Back KAWS X AUDEMARS PIGUET Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ In a seamless fusion of art, culture, and luxury, our latest hand painted mural in Williamsburg, Brooklyn , celebrates the groundbreaking collaboration between Audemars Piguet and KAWS. This partnership reimagines the iconic Royal Oak Concept Tourbillon, incorporating KAWS’ beloved “Companion” character into the design of a limited-edition timepiece. One of KAWS’ most recognizable creations, the Companion figure, first appeared in 1999. With its playful, cartoonish features, the character has evolved into a symbol of contemporary art, embodying both innocence and melancholy. By integrating this iconic figure into the Tourbillon’s design, KAWS brings his distinctive style into the world of luxury timepieces, pushing the boundaries of both art and horology. The mural, crafted with attention to detail, reflects the creative vision behind this collaboration. Every stroke was carefully executed, mirroring the precision you’d find in an Audemars Piguet watch—minus the Swiss accent. Williamsburg, with its mix of art galleries, hip boutiques, and just enough foot traffic to make you feel important, was the chef’s kiss of locations. After all, why settle for an ordinary spot when you can make a statement in a neighborhood that practically invented the word "eclectic"? The campaign’s impact was amplified by the mural’s strategic placement, generating over 741K+ impressions from passersby. It caught the attention of art lovers, tourists, and those just strolling by with coffee in hand. To make the mural truly pop (and by pop, we mean explode onto your Instagram feed), we filmed the entire painting process and shared it on Instagram . This visibility played a crucial role in connecting Audemars Piguet's legacy of blending luxury with pop culture to a broader audience. This mural campaign is a perfect example of what happens when two creative forces come together—one known for timepieces that make your wrist feel fancy, and the other for redefining art and making you say, “I don’t understand it, but I love it.” More than just a mural, it’s a powerful statement—a celebration of creativity, precision, and the transformative power of collaboration. Previous Next

Converse < Back SHAI GILGEOUS-ALEXANDER Overview Service Outdoor Advertising industry Apparel & Accessories markets Oklahoma City Wall(s) 1 Wall impressions N/A We partnered with Converse to bring their official OKC MVP mural to life, celebrating Shai Gilgeous-Alexander and a historic moment for Oklahoma City. From the outset, the goal was to create something that felt immediate, authentic, and rooted in the city itself. We traveled to OKC to hand paint the mural in real time, beginning the work before Shai was officially announced as MVP. Even then, the city was already charged with anticipation. Fans stopped to watch the process unfold, locals gathered on the sidewalk, and the wall began drawing an audience long before it was complete. Painting Shai first was intentional, with the focus on the player, the season he delivered, and the community rallying around him. Once the MVP announcement was made, we returned to the wall and hand painted the “M” and “P,” allowing the mural to evolve alongside the moment it was celebrating. Rather than treating the wall as a static finished product, we let it move with the city’s energy, capturing the shift from anticipation to celebration in real time. The wall itself was carefully selected by our real estate team , who scouted and secured a wallscape that was perfectly positioned to meet the moment. Even within a short window, the team was able to identify the opportunity and make it happen, underscoring the flexibility and reach behind the work. What happened around the mural was just as meaningful as the mural itself. Fans posed for photos, tourists added it to their itineraries, and conversations sparked between strangers as they shared pride in a defining moment for Oklahoma City. The wall became a gathering place, not just a visual marker of an MVP season. Oklahoma City Mayor David Holt stopped by to see the mural firsthand, and Converse CEO Jared Carver also visited the wall, highlighting the significance of the moment for both the city and the brand. As Converse’s official OKC MVP mural, the project quickly extended beyond the wall itself, earning local and national press coverage and becoming part of a larger cultural moment celebrating Shai’s season and Oklahoma City’s identity. Our world is built on community. We believe murals should be lived with, gathered around, and felt in real time. This wall wasn’t just painted for Oklahoma City; it was painted with Oklahoma City in mind. Previous Next

FANTA < Back WHAT THE FANTA Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 6 Walls impressions 3.8M+ Just when you thought Overall Murals couldn’t have more “glowing on,” we’ve put up six high-impact, glow-in-the-dark, eye-level hand painted walls for a Coca-Cola brand Fanta in Brooklyn ( Bushwick ) and ( Williamsburg ) and LA ( DTLA ) , Hollywood , Venice , and Melrose ) garnering a total of 3.8 million impressions. This is the first CPG brand to utilize glow-in-the-dark hand painted murals, and what better timing than around Halloween? OM took the hand painted helm for what Fanta describes as “a trick and treat”. The soft drink, a “hauntingly delicious mystery flavor,” will turn your tongue temporarily black. These alluring and innovative murals feature both white translucent paint and a custom mixed lime-green fluorescent paint all over its graphic illustration of bats and spooky trees. Both types of paints absorb UV light from the sun during the day and are further boosted to shine by the blacklights positioned above every wall. Just in time for Mischief Night, they glow-in-the-dark from dusk till dawn. On each mural, a QR code was hand painted with translucent paint, which boosts the white paint beneath it, and so that when anyone passes the mural, day or night, they can scan the mural and be directed to an interactive website to guess what flavor the new Fanta is. OM has a successful history of incorporating fluorescent and translucent paint for its premium wallscapes, and we are proud to add Fanta to our esteemed list. This is just one of the innovative projects we’ve done for Fanta this year, the other being a colorful mural in the Little Five Points neighborhood of Atlanta, which included a Fanta Orange scent dispenser . We loved working on these murals. The minute the paint hit the wall, the color blinded us, letting us know that we were on the right track. The murals show all kinds of classic Halloween iconography, from spider webs to haunted houses, but also a deathly hand reaching from the ground for…what else? A black bottle of Fanta, which we boosted with translucent paint. Like the best horror movies, you can’t look away: view them if you dare, but no screaming. And please don’t lick these high-impact street-level walls; only the soda turns your tongue black, while our flourescent paints, with its gory green glow, might not do the trick. It’s a visual treat only. Happy Halloween from OM and Fanta! Previous Next

INSTAGRAM < Back YOURS TO MAKE Overview Service Outdoor Advertising industry Technology markets San Francisco, Los Angeles, New York, Atlanta, Chicago Wall(s) 11 walls impressions 6.5M+ Instagram has launched a new campaign “Who We Become Is Yours to Make.” showcasing how users can explore who they really are with Instagram. After a year that was anything but normal, the world’s most popular social media app aims to push progress, optimism, and reinvention with a campaign focused on empowering people through self-exploration. Because let’s face it, it’s cool to embrace “your weird”. Instagram chose 11 of our wallscapes making it our biggest mural campaign to date!! Care to challenge Instagram and make it 12? Murals were located in 5 major cities including, New York City , Chicago , Atlanta , Los Angeles, and San Francisco in areas that are culturally impactful, create major buzz, and appeal to a broad audience of users to the app. Our team hand painted a variety of Instagram Creators including artists, models, athletes, and even a digital alien. These Creators included @Plutopanther, a panther chameleon that likes to hang out on top of its owner’s, @thehanakatan , head and can be found on our three murals in SoMA , Williamsburg , and Bushwick . In Venice Beach and Wicker Park , our team tapped into make-up, painting @madroni_redclock , a funky makeup artist known for their unique aesthetic of using paint rollers, forks, towels, etc. to apply their makeup. And to take things one step further, our team worked on something out of this world with a mural depicting digital terrestrial avatar, @alizarexx , who floats within an intergalactic backdrop on another one of our Venice Beach walls and in Little Five Points. And who’s responsible for all the photos?? None other than the multi-disciplinary artist, Bella Newman who photographed portraits of each Instagram creator, displayed in the campaign’s artwork. Her raw style of capturing the uniqueness and individuality of the various influencers made for the dreamlike and in-your-face mural. The portraits combined with the murals’ size, color, and creativity plus being strategically displayed in some of our best hand paint locations was the formula for a successful mural campaign – Plus who doesn’t stop to touch the mural to see if it’s really hand painted! With Instagram’s creative direction and artwork, the app continues to prove itself as a platform for self-expression. Each mural featured each Creator’s Instagram handle allowing onlookers to connect with those portrayed in the campaign and aligning with Instagram’s continued support to connect its users and facilitate community building for all, coast to coast. Previous Next

UBER EATS < Back FOOTBALL IS FOR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 2 Walls impressions 1.5M+ Uber Eats and Omnicom Media Group (OMG) teamed up with Overall Murals for a hand painted lenticular mural campaign that captured passersby's attention and appetites. Installed in high-traffic locations— Soho, New York ; Bushwick, Brooklyn ; and Melrose, Los Angeles —these murals transformed static art into interactive experiences. Each mural featured hands holding a football from one angle, which shifted to reveal hands holding a burger, a cheerful play on Uber’s Football is For Food campaign, celebrating the partnership between the NFL and Uber Eats. The campaign centered on a unifying concept: a visual metaphor seamlessly transitioning between the excitement of the game and the satisfaction of a delicious meal. This idea was brought to life through the innovative lenticular design, adding a dynamic and engaging layer to the murals. The interactive element invited viewers to actively experience the artwork while reinforcing Uber Eats’ role in elevating these moments. Creating the lenticular murals involved a multi-stage process requiring close collaboration, meticulous planning, and artistic precision. It began with a shared vision, as Overall Murals worked hand-in-hand with Uber Eats to translate campaign goals into a unique experience. Together, they explored the technical and creative possibilities of lenticular design to ensure the project’s success. The Overall Murals production team then carefully mapped out the dimensions and placement of each 3D panel, considering pedestrian traffic flow and optimal viewing angles. This thoughtful planning ensured the illusion functioned seamlessly in real-world settings across all three walls. With the technical framework in place, Overall Murals’ skilled artists began the hand painting process, which demanded exceptional attention to detail. Each panel was painted to align perfectly, creating the desired transition effect when viewed from different perspectives. The final result was a series of visually striking and mouthwatering masterpieces that stood out in their high-profile urban settings. The lenticular murals garnered over 1.5M+ impressions, creating buzz and turning heads in all three cities. The innovative design captivated viewers and reinforced Uber Eats as the go-to brand during one of the most social, food-centric times of the year. By executing unique murals tailored to each location, the campaign captivated onlookers, drawing them into the campaign’s story. Previous Next

MODELO < Back 100 YEAR ANNIVERSARY Overview Service Outdoor Advertising industry Alcohol markets Brooklyn Wall(s) 1 Wall impressions 408K+ To celebrate 100 years of Modelo, we hand painted a mural in the heart of Bushwick , Brooklyn , a neighborhood that doesn’t just set the stage for art, it lives and breathes it. Bushwick has long been a canvas for expression. It’s walls reflect the cultures, creators, and dreamers who shape the neighborhood every day. It’s a place where resilience and originality are part of the fabric, making it the perfect home for a brand like Modelo , which has always stood for flavor and authenticity. The mural, designed by local artist Snoeman , carries that same energy. Snoeman is a New York City–based graffiti artist whose work brings bold color, playful imagery, and positive energy to the city’s streets. With over 20 years of experience, he has transformed bodega storefronts, walls, and public spaces across Manhattan and Brooklyn into vibrant canvases, covering awnings, doors, and windows with his signature style of palm trees, dancing characters, and bright patterns. Known for spreading joy and keeping New York’s street art culture alive, Snoeman’s work reflects both his artistic skill and his commitment to community, making him the perfect collaborator for a mural that celebrates local culture and heritage. It isn’t just paint on brick, it’s a piece of local identity, a nod to Modelo’s legacy of community, resilience, and artistry. Working with a brand that values lifting local voices and pairing them with local walls is exactly why we do what we do. For us, murals are meant to move beyond advertising : they spread art, inspire connection, and give back to the neighborhoods in which they reside. And this one did just that. In its first run, the mural drew more than 408,000 impressions from passersby, including commuters, neighbors, and visitors alike. It didn’t just blend into Bushwick’s busy landscape; it became a part of it: stopping traffic, sparking conversations, and turning heads on one of the neighborhood’s most vibrant stretches. At the end of the day, that’s the true power of a mural. When art, place, and people come together, the result is a story bigger than the wall itself. It’s a story of community, culture, and legacy that keeps living long after the last brushstroke dries. Previous Next

Get to know the area SOHO SoHo, in New York City , is a vibrant neighborhood where history meets creativity. Known for its iconic cobblestone streets and stunning cast-iron facades, it combines old-world charm with modern energy . Once an artist haven, SoHo has transformed into a global hotspot for art lovers, fashion enthusiasts, and foodies. The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Audience Income level: Upper-middle class Occupation: Wealthy professionals, entrepreneurs, and creatives Interests: Gallery hopping, shopping at designer boutiques, dining at trendy restaurants, attending exclusive events, and staying ahead of cultural and style trends Lifestyle: High-end living, creative exploration, and social buzz Education: College degrees and advanced professional qualifications. Population 18.9K+ Median Age 41 Individual Income $152K+ Residents 12.5K+ Population density High Population growth 0.12% Fun Fact SoHo has been home to many famous people, including Taylor Swift, Jake Gyllenhaal, Justin Timberlake, Jessica Biel, Leonardo DiCaprio, Jean-Michel Basquiat, Philip Glass, Robert De Niro, Sarah Jessica Parker. SoHo is one of the most sought-after neighborhoods for brands to have a presence in. Soho's iconic cast iron architecture, abundance of shopping, world-class restaurants, and the city's most expensive real estate attract affluent consumers ready to spend. Our variety of hand painted premium inventory offers something unique for brands to tell their story. Scott Burdick, VP of Sales M-58 + M-63 LAFAYETTE ST. & CANAL ST. A dynamic group of fashion-forward individuals who set trends and influence the pulse of urban fashion with their unique , curated looks. Why Advertise here Position your brand at the heart of culture and style with two prime wallscapes at Lafayette and Canal Streets in SoHo, a hub for fashion influencers and industry leaders. Your campaign will become part of a vibrant tapestry of creativity and luxury , impossible to overlook. Nearby, patrons enjoy crafted cocktails at local bars, dine on upscale farm-to-table dishes, and shop at local boutiques, making your advertisement a lasting impression where the fashion world meets, even after Fashion Week ends. M-64 CANAL ST. & BROADWAY This area draws night owls with its late-night hotspots , stylish lounges, and vibrant energy, offering endless options for those who thrive after dark . Why Advertise here Advertising on Canal Street and Broadway offers exceptional exposure at one of NYC’s busiest intersections . Located between downtown’s edgy charm and SoHo’s sophistication, this wall overlooks SoHo, Chinatown, and Tribeca , capturing a diverse audience of locals, tourists, and professionals. Its cultural and commercial blend makes it ideal for high-impact advertising. M-68 W. BROADWAY b/w HOUSTON & PRINCE ST. Individuals who shape and influence trends by curating art, fashion, and experiences that reflect the latest creative expression and style. Why Advertise here Our West Broadway wallscape is in one of New York's most iconic neighborhoods . The area features luxury shops and top restaurants, attracting a stylish crowd of influencers and celebrities. This vibrant stretch between Houston and Prince connects your brand to a dynamic group of individuals at the center of style, fashion, and culture, making it an ideal location for maximum awareness and impact . M-69 LAFAYETTE ST. & SPRING ST. A refined and culturally engaged group that influences cultural shifts and values uniqueness , innovation, and high-quality artistic expression. Why Advertise here Located at the intersection of Lafayette St. and Spring St. , this vibrant mural connects the trendy neighborhoods of Nolita and Soho , known for their shopping, dining, and cultural scenes. The area attracts a diverse crowd of pedestrians, cyclists, and visitors drawn to high-end shops, popular eateries, and cultural spots. With easy subway access and Citibike stations nearby, advertising here places your brand in the heart of Manhattan’s most energetic areas, reaching trendsetters who appreciate style and innovation. M-74 GRAND ST. & THOMPSON ST. Navigating the city streets to uncover hidden gems and vibrant cultural niches in this ever-evolving artistic hub . Why Advertise here Advertising on Grand Street and Thompson Street presents a prime opportunity to reach one of Manhattan's most vibrant areas , blending SoHo and Tribeca. This hub is surrounded by high-end shopping , trendy boutiques, and artisanal cafes, ideal for fashion, art, and food lovers. Make your advertisement in a dynamic neighborhood offering diverse experiences and an excellent venue for brand exposure . Get to know the area Meatpacking District The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Anchored by landmarks like the Whitney Museum of American Art and the High Line —a unique elevated park with breathtaking city views—the district offers a perfect blend of culture, style, and urban charm. It's a vibrant destination for locals and tourists alike, embodying NYC's spirit of reinvention. Audience Income level: Upper-middle class Occupation: Finance and Banking, Technology, Legal, Healthcare, Real estate brokers and developers, creative directors, producers, Management consultants, Executive Roles Interests: Young, affluent professionals with a strong interest in fashion, dining, art, and nightlife Lifestyle: Tourists, fashion lovers, and people looking to have a night out, high-end shopping, dining, and nightlife. Education: Bachelor's Degree and advanced professional qualifications. Population 34.2K+ Median Age 37 Individual Income $154.9K+ Residents 78 Population density High Population growth -9% Fun Fact The neighborhood was a major destination for produce, poultry, fish, and meat in the 1880s. The Gansevoort Market, an open-air space for buying and selling produce, opened in 1879. You're reaching a sophisticated, high-spending audience, locals and tourists alike, who walk these streets daily. This isn’t just an ad—it’s a statement piece in one of the most iconic neighborhoods in New York City. Mike Christensen, Director, East Coast Sales M-62 GREENWHICH ST. & GANSEVOORT ST. A premier shopping destination where luxury brands, cutting-edge fashion, and stylish boutiques converge in a historic yet modern setting. Why Advertise here Positioning your advertisement at the intersection of Greenwich St. & Gansevoort St. offers unparalleled visibility in the heart of the Meatpacking District, a cultural and commercial hub . This prime location attracts a dynamic mix of affluent locals, fashion enthusiasts, tourists, and industry trendsetters drawn to the area’s luxury retail stores, world-class dining, and art galleries. The vibrant foot traffic and steady flow of visitors ensure your brand reaches a diverse , highly engaged audience in one of Manhattan’s most iconic neighborhoods .

Sony Music < Back DEPECHE MODE Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 602K In anticipation of Depeche Mode's long-awaited album, 'Memento Mori,' Sony Music partnered with Overall Murals to hand paint a stunning mural at the vibrant heart of Downtown Los Angeles . This locale, a haven for music enthusiasts and passersby, perfectly encapsulated the band's pioneering spirit. The mural pays heartfelt tribute to Fletch, the keyboardist who passed away unexpectedly, leaving fans in shock. Serving as both a grand unveiling and a poignant memorial, this artwork captivated significant attention, attracting 602K passionate fans and locals to Downtown LA. The gathering was marked by people bringing flowers, a touching gesture to honor the late Fletch. Included in the mural a cryptic QR code intricately woven into the artwork directed fans to an AR lens on the band’s Instagram account. By aligning the lens with the wings, fans unlocked the full album art and title, delivering an exhilarating self-discovery experience. Moreover, the entire mural creation footage doubled as the visualizer for “Ghosts Again,” amassing 422K views on YouTube. This video seamlessly merges the timeless essence of music and art, spotlighting the mural's pivotal role in emotionally resonant storytelling through the mastery of hand-painted visuals. Previous Next