WHAT THE FANTA
Outdoor Advertising, Paint Lab
Los Angeles, New York
Just when you thought Overall Murals couldn’t have more “glowing on,” we’ve put up six high-impact, glow-in-the-dark, eye-level hand painted walls for a Coca-Cola brand Fanta in Brooklyn (Bushwick and Williamsburg) and LA (DTLA, Hollywood, Venice, and Melrose) garnering a total of 3.8 million impressions. This is the first CPG brand to utilize glow-in-the-dark hand painted murals, and what better timing than around Halloween?
OM took the hand painted helm for what Fanta describes as “a trick and treat”. The soft drink, a “hauntingly delicious mystery flavor,” will turn your tongue temporarily black. These alluring and innovative murals feature both white translucent paint and a custom mixed lime-green fluorescent paint all over its graphic illustration of bats and spooky trees. Both types of paints absorb UV light from the sun during the day and are further boosted to shine by the blacklights positioned above every wall. Just in time for Mischief Night, they glow-in-the-dark from dusk till dawn.
On each mural, a QR code was hand painted with translucent paint, which boosts the white paint beneath it, and so that when anyone passes the mural, day or night, they can scan the mural and be directed to an interactive website to guess what flavor the new Fanta is.
OM has a successful history of incorporating fluorescent and translucent paint for its premium wallscapes, and we are proud to add Fanta to our esteemed list. This is just one of the innovative projects we’ve done for Fanta this year, the other being a colorful mural in the Little Five Points neighborhood of Atlanta, which included a Fanta Orange scent dispenser.
We loved working on these murals. The minute the paint hit the wall, the color blinded us, letting us know that we were on the right track. The murals show all kinds of classic Halloween iconography, from spider webs to haunted houses, but also a deathly hand reaching from the ground for…what else? A black bottle of Fanta, which we boosted with translucent paint.
Like the best horror movies, you can’t look away: view them if you dare, but no screaming. And please don’t lick these high-impact street-level walls; only the soda turns your tongue black, while our flourescent paints, with its gory green glow, might not do the trick. It’s a visual treat only.
Happy Halloween from OM and Fanta!