’s choice to go hand painted cut through the digital noise and grounded their message in real-world artistry

By pairing handcrafted artistry with iconic neighborhoods and a mix of street-level and large-format

We experimented with three different paint colors to match the daytime artwork as closely as possible

Rainier with their signature red artic fox, which translated into Swedish is actually fjällräv.

The iconic balloon from the original film, floated across the artwork, revealing the phrase "You'll float

the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists

Our team captured a dynamic video of the mural painting process , highlighting the artistry behind each

With this in mind, Overall Murals kicked into high gear to scout artists with the skills to rev-up Ford The artists from our Overall Murals team kept this idea of complete customization in mind when tasked v=8zsux5-_GzM In Atlanta, artist Mister Totem designed a mural that features local flavor including the Inspired by the neon facade of the renowned 50’s diner, the bright artwork caught the eyes of everyone

Three of the artworks painted were made up of our SoHo domination, so the corner of of Canal and Lafayette

Our Overall Illumination team installed custom lighting to ensure the artwork remains fully visible at

Each wall was designed by celebrated graffiti artists whom we selected to create an original mural design Each wall was designed by celebrated graffiti artists selected from Overall Mural's elite network of artists. TikTok asked each artist to create an original mural design that speaks to the fun-loving culture of Just around the bend in Sweet Auburn, acclaimed artist MAST created a design for TikTok based on the

The accomplished artists were able to successfully enlarge the Mountain Dew Tour's campaign ad, entirely