Art Start < Back DO THE RIGHT THING Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 518K+ Do the Right Thing. The phrase seems simple enough, yet this 2020 has felt like one big reminder. With the COVID-19 pandemic placing the whole world on pause, a long overdue social rights movement, the upcoming US election, and countless other tragedies and major events that seemed to never end, 2020 has been a year of reflection. Feeling the effects of this hostile year, Overall Murals took a stand by creating three large art pieces designed to provoke emotion, empathy, and self-analysis, and to create a difference. Our murals, titled, Do the Right Thing featured illustrations of endless events that turned the world upside down in just the first half of this monumental year. Although this artwork was shared an immeasurable amount of times across social media channels, the real impact came from the QR codes placed on the two smaller walls. One code featured a call to action to make your voice heard by registering to vote. The larger code on the upper wall led to the Overall Murals online store, where passersby could purchase specialty bandanas and prints. 100% of the proceeds were donated to ArtStart, an organization focused on providing creative outlets to marginalized youth. Our Do the Right Thing art mural has been was nominated for multiple categories in this year’s Drum Awards was “highly commended” for Visual Craft. 2020 is now but not forever, take a close look or you may miss something. Illustrations were done by Pedro Oyarbide Rodriguez.Illustration coloring was done by Anna Karbashyan Previous Next

Whitney Museum < Back BIENNIAL Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 2 Walls impressions Whitney Museum's 2012 Biennial kicked off March 1st, and through Overall Murals we integrated the only two hand painted ads in the institution's promotional campaign. Whitney's graphic design department adjusted the art pieces and added the essential event information to display in the West Village and next to Williamsburg's artsy area of Bedford Ave. Within three days, the still of a boxer from a film by Frederick Wiseman was replicated to temporarily adorn Bleecker Street. In another handful of days, an image taken inside the museum itself by Gregory Holm, with its extremely detailed ceiling and lighting patterns, was hand painted adjacent to the constantly busy Bedford Ave. subway station. Due to the fact we have not missed the last three Biennials (and most definitely won't miss this one), it was an honor to paint these murals based on actual images from the exhibition. Previous Next

Facebook < Back FIND YOUR FACEBOOK GROUP Overview Service Outdoor Advertising industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 2.29M+ We all want to be part of a group yet be proud and true to our individuality. Facebook wants to help us find others who share similar niches and bridge the gap of loneliness with togetherness. Finding a community you belong to can make for a meaningful Facebook experience. In the past, Facebook has teamed up with Overall Murals to bring their concept of More together to the real world, and we did the same with this large art mural of unique characters overlooking Hollywood Boulevard. The photo-realistic public art display shows OM's unmatched eye for detail and color. This ode to togetherness will grab any passerby's attention and encourage them to find their Facebook group. Previous Next

MrBeast < Back FEASTABLES Overview Service Outdoor Advertising, Content Creation industry CPG markets New York Wall(s) 1 Wall impressions 1.7M+ Feast your eyes, but don’t lick the wall (we know it’s tempting). To announce the launch of MrBeast’s candy brand, Feastables, we hand painted this vibrant mural in the bustling SoHo, New York . The creative, featuring a deliciously gooey chocolate treat and the cheeky tagline “DON’T LICK THE WALL,” was a perfect fit for our team to bring to life with bold color and precision technique. We didn’t stop at the wall. To extend the campaign’s reach, we captured the mural through video with the same energy and playfulness you’d find in a MrBeast YouTube drop: fast-paced edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product. The video featured the painting process, the final mural, and moments of product placement and live engagement. Passersby were treated to a sample of Feastables and shared their reactions on camera, amplifying the campaign beyond the physical wall and into digital channels. Feastables isn’t just serving up chocolate, it’s on a mission. The brand is Fairtrade certified and dedicated to ending child labor in the cocoa industry. They’re raising the bar by challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product itself. This mural received over 1.7M+ impressions from foot traffic alone, showing how a bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch. Previous Next

OBEY < Back SHEPARD FAIREY Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) Water Tower impressions In collaboration with Great Bowery and street art legend Shepard Fairey , Overall took on a project in the Lower East Side of Manhattan on the historic street of Bowery. Atop the old Germania Bank Building , a building once home to renowned photographer Jay Maisel , sits an old water tower visible from any surrounding corner in this busy SoHo neighborhood. During the 50 years of Maisel’s ownership of the building the facade became a prominent hot spot for the biggest names in graffiti, maintaining tags and throw-ups wrapped around the building by some of the worlds most recognized writers. This facade was no stranger to Fairey either, as the artist returns to the building he tagged as a student . Often a destination for locals & tourist alike whether it be for the constantly changing pop-up shop on the first floor, lone remaining tag of famed late graffiti writer NEKST, or hanging around the Bowery area. The water tower features a giant portrait of actress and political activist Rosario Dawson who grew up in the Lower East Side & remains an active member in the development of the neighborhood. Through the design & with a little help from Overall , Fairey intends to bring to light the message of female empowerment. The style follows Fairey’s branded and iconic OBEY style & is set to remain on display until 2025. Previous Next

MATCH < Back ADULTS DATE BETTER Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 835K+ We'll just come out and say it, Adults Date Better!" Who wants to play games, get ghosted, or answer that 3 am "You up" text? We all know young love can be fun, but it is a full-fledged adult relationship with someone who knows themselves, and what they want is where Match is. That's why Match.com is repositioning its iconic dating app and introducing a new feature called "ghostbusting." Ghostbusting promotes accountability, helping daters close out conversations and not leave people hanging. To tease the latest features, we worked on a mural for Match's new campaign, aptly named Adults Date Better, in Williamsburg, Brooklyn . Match data reveals this is the neighborhood for THE single adult dating marketplace. We hand painted six words across our 1,510 square foot wallscape that read, "They've got their shit figured out." with the tagline Adults Date Better. This mural features no fluff, distracting imagery, or bright colors. It's as black and white as it gets, just like dating should be. And Williamsburg agreed! We witnessed people photographing the mural, posing in front of it, and sharing a few smirks with friends as they passed by the funny mural that speaks directly to its demographic. Previous Next

AMAZON MUSIC < Back BREAKTHROUGH ARTIST Overview Service Outdoor Advertising, Content Creation industry Music markets New York Wall(s) 13 Walls impressions 538K+ In partnership with Rapport LA and Amazon Music, for the year 2022, Overall Murals handpainted a total of 13 murals on one of Williamsburg, Brooklyn's high-impact street-level walls. A monthly creative swap announced a new musical artist for Amazon Music ’s ongoing Breakthrough Artist campaign. Each unique design was created by talented digital designers who used software and technologies to make the artwork on their computers. From their screens to our paintbrushes, our crew translated the designs into hand painted art pieces that beautifully combined pictorial images and illustrative designs. The monthly mural adaptations intrigued over 538,252 passersby walking through the neighborhood as it built curiosity and excitement around what new artists will be announced next. Artists featured in the artworks were in awe of the craftsmanship and detail that went into painting each mural and many visited the wall in person and shared it on their social platforms. Previous Next

PROJECT SUNSHINE < Back KINETIC Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 1.1M Project Sunshine provides volunteers the opportunity to visit children at hospitals to help make their stay a bit brighter. The mural honors and celebrates Project Sunshine and all the work they do to make every child in need day more special. We designed and hand painted this mural as a non-profit donation in collaboration with Kinetic Worldwide for Project Sunshine. This mural brought smiles to every passerby in the neighborhood who passed by this wallspace in celebration of Project Sunshine's 20th birthday. Volunteers were able to participate with our OM painters in painting the mural - a tribute to the Project Sunshine innovative to bring joy and play to everyone. This mural received 1.1M impressions with the intention to raise awareness around the Project Sunshines initiative. A QR code was designed on the mural to drive traffic to their website where people could support the efforts of the non-profit. Previous Next

Boston Greenway < Back SHINIQUE SMITH Overview Service Public Art industry Art & Culture markets Boston Wall(s) 1 Wall impressions The 3rd annual Rose Kennedy Greenway Mural in Boston's Dewey Square Park is a result of a collaboration with the Museum of Fine Arts and contemporary fine artist, Shinique Smith who is simultaneously exhibiting at the MFA Overall Murals was selected to bring the artist's original four-foot tall art pieceSeven Moons to life and blow it up to approximately 80 feet tall as the newly titled and redesigned as Shinique Smith's Seven Moon Junction. Utilizing our favorite oils was very different from the original painting's multimedia materials. We turned what wer actual 3-d objects, a coffee lid and braided fabric, into illusions of photorealistic gigantic objects. The last two previous murals on the wall were controversial -- either liked or talked about. Passersby approved of the bright abstract backdrop of what is Boston's busiest commercial district. Shinique Smith puts it best when she described the choice of artwork and transition to the grand scale, in her artist statement: Seven Moon Junction, I have used a detail from my 2013 painting ‘Seven Moons,’ because its circular composition and color palette and the geometry of the building felt as if they belonged together. I shifted the scale of the painting’s collage and counterbalanced them with a braided sculptural element to enrich the texture and create a composition tailored to the architecture of the Dewey Square wall. This particular work draws inspiration from various sources such as, alchemy, astrology, music and the mythology and art of indigenous cultures. By taking a small aspect of this existing work and enlarging it to the scale of 70 feet, this microcosm of materials is seen and experienced from a new perspective, becoming a distinct new presentation. I see this piece, as a mural that extends beyond the wall, as it attunes to the space in which it sits, radiating energy outward to the rest of the city and its occupants. Inspired by the flow of the environment, I will orchestrate a performance of music, art and dance on the green space that is an extension of the mural inspired by the spirals and color in the design. I’ve titled this work, Seven Moon Junction in reference to the intersection where the mural resides, the merging of people and the joining of art and life. The field of view, Dewey Square Park is part of the mural. Previous Next

SPOTIFY < Back STOP AAPI HATE Overview Service Outdoor Advertising industry Music markets New York Wall(s) 1 Wall impressions 940K+ What does it mean to paint artwork that shows support and awareness during these changing and intense times? To all of us at Overall Murals, it means everything. We have seen over the course of this year, the growing mistreatment of the Asian community. NBC News reports say there has been a 169% surge in Asian hate crimes in the past year. A problem such as this should not go unnoticed and many are speaking up. Those who are especially influential and can be vehicles for awareness must act. Violence caused by hate is ever-growing as the world spirals into further confusion and division. Through uncomfortable conversations and with support and activism, we can choose to stop the hate and look toward implementing positive growth in the world. May is Asian American Pacific Islander Cultural Heritage Month. To kick off the month with reverence and positivity for our AAPI brothers and sisters, our painters, Charlie Pratt, and Elio Martinez hung above the busy streets of Soho to hand paint this important and celebratory campaign for Spotify. The bright and bold artwork was designed by Taiwan-born, Shanghai-raised artist Jocelyn Tsaih. Jocelyn is an artist based in Oakland, California whose work typically involves amorphous figures. Jocelyn explains that the figures “act as vessels for those that view her work”. We believe a vessel is the perfect interpretation of this piece as it carries love and support to a community of people who are currently disproportionately affected by hate crimes all over the US. We are proud to have worked on a variety of murals that also draw attention to an important and relevant worldwide issue. Check out our work with DTRT, Monogram, NYC DOHM, Spotify and Instagram. Previous Next

Mountain Dew < Back The Dew Tour Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 393K+ The Dew Tour is an extreme sports event set during the pique of summer, packed to the gills with new, unencumbered athletic talent. Celebrating its Anniversary this past September amid the two-day Toyota Championship - Dew Tour Toyota Championship The Dew Tour took to the streets of Brooklyn, New York for the first time ever. The street-style BMX/Skate competition heated up outside the popular House of Vans venue, complementing the urban backdrop of Greenpoint. Mountain Dew Tour enlisted Overall Murals to further enhance the scene. Eager competitors and steady spectators crowded along Franklin Street, in front of our hand-painted piece. The accomplished artists were able to successfully enlarge the Mountain Dew Tour's campaign ad, entirely out of quality oil paint mediums. Distinct gradation and subtle highlights were executed using a crosshatching technique. Mountain Dew's trademark yellow-green hue pops against the soft black and grays. The OM team managed to capture the vibrancy and vigor of 25-year-old professional skateboarder, Sean Malto who set the foundation for his budding career at the tender age of 10. Our composition added to the energy and becomes a part of the intensity, which is what this competition is all about. Previous Next

Boston Greenway < Back SHARA HUGHES Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Overall Murals is proud to have been selected to work with the Rose Kennedy Greenway for the 3rd time to paint the annual mural in Boston’s Dewey Square Park. In 2014, Overall brought to life Shinique Smith’s Seven Moon Junction , then in 2015, Overall painted Lawrence Weiner’s Translation From One Language to Another . This year we were honored to paint Carving Out Fresh Options designed by the Brooklyn-based artist Shara Hughes, a work originally painted on canvas. The first iteration of this painting is currently on view at deCordova Sculpture Park and Museum. Our walldogs brought Hughes’ first large-scale mural to life in just one week. Her design features bold colors and sweeping curves to form a surreal landscape of a rushing waterfall, winding river, and carved rock formations. This 40-foot dreamscape sharply contrasts the structured chrome of the surrounding city and left us wishing we could step through the paint into this imaginary place of lush colors. The Boston community treasures this ever-changing wallscape , the Greenway murals bring a focal point to the park and brighten the spirits of everyone who views it. Check out the process for yourself in this time-lapse video of the process caught by the Greenway crew. Previous Next