GOOGLE < Back FIND THAT THING Overview Service Outdoor Advertising industry Technology markets Los Angeles, New York Wall(s) 8 walls impressions 9.5M+ "A picture is worth a thousand words" should be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content. That’s why it’s no surprise Google’s latest campaign, "Find That Thing," draws attention to their latest innovation - Google Lens. The image recognition technology system instantly delivers information related to the object to anything it identifies in real life. Someone struggling to describe something in words will find this latest and greatest technology as their new way to discover. So how did Google grab the lens of millions of people across the country? Through hand painted murals, of course! Our crew painted 8 murals coast to caost, allowing passersby to "search what you see." From street level to large elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver Lake, and Downtown Los Angeles, hotspots for Gen Z dwellers. Each mural reflected the everyday lives of the younger generation. Whether it was a person or thing depicted in the image, the artwork portrayed the perspective of somebody using Google Lens to search for things they found interesting. From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster elites, anyone who passes these murals could quickly scan and find the item, or something similar, to what is in the mural - now how’s that for innovation! Previous Next

freelance painter New york, NY | Los angeles, CA Apply COMPANY OVERVIEW: Overall Murals, Inc. specializes in large-scale, hand-painted advertising signs and art murals. Based in Brooklyn since 2010, Overall Murals is consistently cultivating new talent to grow with the company. At OM, we fully believe in the power of hand painted murals to effectively spread dynamic messages. It all starts from the traditional and painstaking hand crafted process, created with bright pigmented chemicals, and results in our deadline beating masterpieces. POSITION SUMMARY: We are currently seeking painters with experience in painting murals and signage at a large scale. They will report to the senior painter or management in the field. Ideally this person has very strong pictorial and lettering skills, along with color-matching and paint mixing skills. This person is hard-working, amenable, and able to be on their feet for extended periods of time. JOB REQUIREMENTS: Responsible for exceptional artistry and maintaining safety and aesthetic quality controls, while serving as a positive representative of the company to members of the public. Prepare patterns, color-match & mix paint, produce murals & sign painting Light Construction - Set up scaffolding, work on ladders, lift objects up to 80 lbs, operate aerial lifts, light carpentry Painters work in teams of 2-6, year-round, and in all weather conditions. Qualifications: Painting Portfolio - showing advanced lettering and/or photorealistic reproduction skills (if you have them) Ability to paint FAST and efficiently on tight deadlines provided Physically fit - able to stand for 4-12 hours at a time and safely lift objects up to 80lbs Reliable, prompt, responsible, safety-oriented, genuine pride & pleasure in work done well Flexible - willing to work a variety of days/hours, under tight deadlines/short notice Fearless - mural painting sometimes requires working on a lift or scaffold, at great heightsValid Driving License - Ability to operate company vehicles, and other large vehicles such as cargo vans, pick up truck, etc Willing to travel out of town Open schedule - able to work for up to 7 days or more at a time ADDITIONAL DESIRED QUALIFICATIONS: Team Player - communicative, sturdy, and naturally inclined to support your teammates Technologically proficient - Should have possession of a smartphone. Any Adobe Illustrator, Photoshop,etc abilities are a plus Equipment - experience using or setting up block and tackle rigs, motor rigs, or operation of aerial lifts Certifications - Suspended scaffold user and OSHA 30 Experience with sign paint enamels and oil enamels Lastly, painters are expected to be able to think on their feet, meet tight deadlines, work around any issues, and be proactive how to apply: Please apply here and include the below: Link to your personal website and/or portfolio or examples of your work - *those who do not send samples of your work will NOT be considered for the position* Your resume A BRIEF note detailing why you’d like to work with us 3 professional references from direct supervisors will be required if selected for interview *Please note this is not a full time position. We are looking for a freelance professional who we can hire on occasion to work with our team.* Overall Murals is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

Jules Julien < Back ARTISTS WORK Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A As the mural began to take shape, curious onlookers speculated about its purpose and meaning. Once completed, the artwork sparked philosophical discussions about its possible interpretations. Artists Work strives to bring contemporary art to public spaces, particularly for those who may not have access to galleries or traditional art platforms. Nestled in the East Village on E. 3rd Street between 2nd Ave. and Bowery, the nearly monochromatic piece stands out with its striking contrast of black hues, bringing a sense of tranquility to the diverse block. Like many East Village streets, the area is home to families, working professionals, tourists from the nearby Bowery Hotel, and trendy streetwear boutiques and restaurants. However, a shelter and life rehabilitation facility also sits at the heart of the block. Both longtime residents and visitors commented on the mural’s ability to revitalize what was once an unremarkable wall. Yet the most rewarding feedback came from the residents of the center. One man, who was rebuilding his life and preparing to move into his own home, shared that he had once been an artist. Inspired by the mural, he felt encouraged to pick up drawing again. Previous Next

XBOX < Back FORZA HORIZON 6 Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 781K+ BRIEF Hollywood has a way of making everything feel a little larger than life. It's where concertgoers spill out onto the sidewalk after a show at the Fonda, tourists chase the stars along Hollywood Boulevard , and glowing marquees compete for your attention long after the sun goes down. It was the perfect place to introduce Forza Horizon 6. To celebrate the game's launch, Microsoft Xbox partnered with Overall Murals to create a hand painted illuminated wallscape that brought the excitement of the open road into one of the entertainment capital's busiest streets, turning a daily commute into something worth slowing down for. BUILD The Fonda Theatre has been part of Hollywood’s story for nearly a century. From sold-out shows under its marquee to the crowds gathering outside before and after performances, it’s a place where people naturally stop and look. Overall Murals transformed the theatre’s exterior into a 1,800-square-foot hand painted illuminated wallscape inspired by Forza Horizon 6. Our artists brought the game's landscapes, motion, and sense of adventure to life by hand, with integrated lighting ensuring the mural continued to shine long after sunset. REVEAL Over four days, the wallscape transformed into a cinematic racing scene set within a sweeping Japanese-inspired landscape, reflecting the scale and beauty of Forza Horizon 6. Rich color, handcrafted detail, and integrated lighting created a dramatic visual centerpiece that blurred the line between the game's virtual world and the streets of Hollywood. From May 15–23, projection mapping was layered onto the mural, adding motion and visual effects that reimagined the artwork after dark. The combination of hand painted craftsmanship and digital storytelling turned the installation into a living canvas, offering visitors a different experience from day to night. IMPACT More than 781K+ people passed by the mural throughout the campaign, catching a glimpse of Forza Horizon 6 while moving through one of Hollywood’s busiest stretches of entertainment, nightlife, and culture. In a neighborhood where something new is always competing for your attention, the wall gave people a reason to slow down and look up. By blending hand painted artistry, illumination, and projection mapping , the installation turned a game launch into a real-world experience that felt right at home in a city built on imagination. Previous Next

Cole Haan < Back #DONTGOTHOME Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 23 Sites impressions On 23 sites and in less than 2 weeks, across Manhattan and Williamsburg, Brooklyn, Overall Murals hand painted various messages for part of the Cole Haan Shoes #DontGoHome campaign. These messages gave convincing reasons as to why a New Yorker should not be turning in early and to make the most of their night. "You didn't move to NYC to stay in '' or "You can sleep when you're dead" were just a couple among the many different words of advice. Most of the artwork had to be hand painted after sunset and up until sunrise, coinciding with New York's crazy nightlife, (which we learned doesn't take a break, not even for a Tuesday). Our painters really did feel like they weren't going to be going home and made a lot of new friends in the process. The colors used are the brightest fluorescent day glow colors we could find and were applied onto storefront gates with uneven surfaces. These gates are fit for nightlife targeting because they are down only in the evening. The messages are further illuminated by a large black light to really capture attention. To us, each gate looked like its own small club. While the murals were up, between September to October, the outdoor campaign successfully crossed into the digital realm. For example, the #DontGoHome hashtag was tagged in over 3k Instagram photos and 3k tweets (not including unrelated mural campaign results). Additionally, it's accredited with helping to generate over 100K new Facebook likes for the brand's page. Previous Next

CHASE SAPPHIRE < Back YOUR INVITATION TO INSPIRATION Overview Service Outdoor Advertising, Overall Creative industry Finance markets New York Wall(s) 2 Walls impressions 3.6M After nearly two years of so many people putting travel on hold, Chase Sapphire decided to celebrate the return of travel in a unique, fun, engaging, and “soft” promotional style that coincidentally got people talking about the new benefits (did someone say, “points?”) rolling out of the Chase Sapphire rewards cards. The main objective of this was to get the word out about the new Chase Sapphire card benefits and drive people to their new IG page in an engaging way. Cue, their monumental campaign, Your Invitation to Inspiration. https://www.youtube.com/watch?v=3vcDZWaX5YI Chase Sapphire wanted to target young millennial professionals interested in traveling and experiencing life off the beaten path. Our impactful ground-level Brooklyn and Soho , New York wallscapes gave them the perfect locations to speak directly to Chase Sapphire’s potential cardholders. Our award-winning in-house Art Studio designed both murals, to display beautiful, bucket-list, travel destinations: Italy’s Almalfi Coast, Santorini, the Maldives, and Norway’s Northern Lights. Each location included unique engagement opportunities where passersby could imagine themselves swinging from a low-hanging lemon tree in the Amalfi Coast, diving into a pool in Santorini, posing on a dock by the beach in the Maldives, or camping in Norway under the Northern lights. Chase Sapphire wanted to incorporate as little branding as possible while maintaining brand awareness. This meant intentionally and strategically placing the Chase Sapphire logo throughout the artwork – on a speedboat, carved into beach sand, or on a wooden travel sign. The goal – gently remind passersby to think about Chase Sapphire without overwhelming the mural design. To increase the following for their newly launched Instagram account , we handpainted a scannable QR Code alongside each “journey” that encouraged onlookers to take “a Peek at Something New”. The QR code opened up in Chase Sapphire’s Instagram handle so people could follow the account and receive updates about Chase Sapphire’s latest rewards. The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. The QR Codes delivered immediate and trackable results building increased consumer enthusiasm for the brand and curiosity about Chase Sapphire’s new rewards program benefits. Passersby, including influencers, @franconorhal , @Tourdelust , and @Jermcohen , and brand Secret NYC, took advantage of the artwork’s engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments. Add to that 1,341,559 total Instagram impressions and an increase of 20,329.4% in Chase Sapphire’s followers. The murals received plenty of kudos from passersby and considerable media coverage, including articles in Business Insider , Johnny Jet , AFAR , and Secret NYC . BEYOND THE WALL To bring its new Williamsburg mural to life, OM’s in-house content capture team created a video documentary that encapsulated the buzz and engagement delivered during and after mural production.Our post-production team spent every one of the nine painting days capturing the hand paint process – from the first brushstroke to the last in – real-time to documenting the full impact this mural and its message had for Chase Sapphire and its direct consumers. Chase Sapphire used the video clips to continue promotion on its social media platforms. Previous Next

Coca-Cola < Back 100% RECYCLED Overview Service Outdoor Advertising, Special FX industry CPG markets Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco Wall(s) 7 Walls impressions 2.8M+ Sustainability. You hear the term a lot these days, but Overall Murals put its money where its murals are with an eco-friendly air purifying application sprayed on seven of our high-impact, wall murals for Coca-Cola . As with some of our other refreshing beverage wallscapes, the bottles appear crystal clear and beaded with moisture. They look delicious, if we may say so. https://vimeo.com/891462941 We hand painted the iconic red and white advertisements across the country to raise awareness around how all Coca-Cola’s 20 oz. bottles are 100 percent recycled - and recyclable - the murals were painted in multiple cities in some of America’s busiest, coolest neighborhoods: Allston, Boston Little Five Points, Atlanta Pike Place, Seattle West Loop, Chicago Williamsburg, Brooklyn Marina, San Francisco Fishtown, Philadelphia Coca-Cola’s new bottles are made from 100% recycled PET (rPET) plastic. To honor the beverage giant’s commitment to sustainability, OM covered each mural with an eco-friendly Air-Purifying Application, a clear photocatalytic coating, that uses the power of light to eliminate odors and improves air quality. Air-Purifying nanotechnology enables it to actually eat smog (perfect for busy cities, which is wher e you’ll find all of our murals) while creating a hydrophilic, self-cleaning surface, reducing the need for maintenance and cleaning. Which means our deep, rich reds and bright, sunny whites are even deeper and richer, brighter and sunnier…and the caramel-colored Coke in every bottle begs to be consumed to its recyclable bottom! Previous Next

Rigoni di Asiago < Back DISCOVER OUR WOURLD Overview Service Outdoor Advertising, Overall Creative, Special FX industry CPG markets New York Wall(s) 1 Wall impressions 50K+ Rigoni looked to Overall Murals for a hand painted mural that would build buzz for their Nocciolata brand's unique range of organic hazelnut spreads. OM's Art Studio teamed up with illustrator Masha Foya to co-design a playful mural, emphasizing the product's creamy texture while also weaving together the story of the product and brand's values. https://www.youtube.com/watch?v=btEvnhd-hjY The illustration depicts the Asiago Plateau, located in the Veneto region in Northern Italy, where both Nocciolata and the Rigoni family comes from. Home is what makes Nocciolata so special. By incorporating the beauty of the landscape while also displaying the product with a larger than life jar of fresh ingredients, folks were enticed to learn the story of the delicious and sustainable hazelnut spreads. This was a perfect moment of natural indulgence captured all in one Brooklyn mural. Over the weekend, a waffle truck shared samples for passersby to further indulge all their senses. Previous Next

ADIDAS < Back GAZELLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 1.9M+ We’ve left our footprint – a new, ruby-red Adidas Gazelle footprint, to be exact – on a new Overall Murals wall in the trendy West Hollywood/Fairfax neighborhood of Los Angeles. We’re immensely excited about the space, 3 large faces of a building on Clinton and Fairfax Ave. just blocks from beloved French restaurant ADKT LA and a hip, hop, skip, and jump (best done in a pair of Gazelles) from the famed Banana Bungalow Hotel in West Hollywood. This is a brand-new wall for us , and we’re excited about its size, busy location, and 90-degree corners, which gives motorists and pedestrians going both directions on Fairfax (N & S) a full view of our work and a feeling of “three-dimensionality.” The legendary Adidas logo, stamped on the back of every Gazelle, is big and bright on both sides of the wall. Notorious Overall Murals walldog Marcine Franckowiak led six of our painters and created a high-impact, hand-painted wallscape for Adidas so photorealistic , it’s as if you could reach out and feel the soft suede of each sneaker, press your fingers into its rubber sole. Originals may have started as trainers, however the shoe is still going strong after a 70+ year run: lightweight and built with a classic suede upper and gum sole, it’s comfortable everywhere from art galleries to recording studios, runways to skate parks and surf shops. It's a lot like the Overall Murals team. Previous Next

Got Milk? < Back REAL IS BACK Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 54K+ The iconic "got milk?" campaign is back, this time making a statement on the vibrant Venice Beach boardwalk. We partnered with California Milk to bring their reimagined vision to life, transforming a blank wall into an interactive masterpiece that celebrates authenticity. This isn't just an ad, it's an invitation. It's a hand painted mural, meticulously crafted to capture the essence of authentic connection. The defining image: a giant glass of milk, its perfect shade of white painstakingly achieved to evoke the essence of California's sun-drenched dairy farms. The classic "got milk?" logo adorns the glass, inviting passersby to join the conversation: "I'M IN VENICE BEACH. TO PROVE IT, I'M TAKING A RANDOM SELFIE WITH THIS GOT MILK AD. JUST TO SAY I LOVE YOU." With its eclectic energy and free-spirited vibe, Venice Beach is the perfect backdrop for this revitalized campaign. It's a place where self-expression thrives, making it ideal for this public display of affection. The hand painted artistry of the mural stands out amidst the digital noise, reminding us of the simple joys found in a glass of milk and a heartfelt message. This nostalgic project is a testament to our unwavering dedication to flawless execution and meticulous attention to detail. Every brushstroke was carefully considered to align with the campaign's message of authenticity and connection. We're confident that this mural, born out of our commitment to quality, will spark conversations, inspire connections, and remind everyone of the power of genuine human interaction. Beyond an advertisement, this mural showcases our ability to bring creative visions to life. It celebrates the unique bond between mothers and children, the simple joys of life, and the enduring power of love. So, take a moment to appreciate this labor of love next time you're strolling along the Venice Beach boardwalk. Snap a selfie, share a smile, and remember: expressing your love is always real and always appreciated. Previous Next

Doritos < Back SOLID BLACK Overview Service Outdoor Advertising, Overall Creative industry CPG markets Atlanta, Chicago Wall(s) 2 Walls impressions 533K+ Doritos is using its platform to elevate Black voices in the fight against racial injustice with its latest campaign ‘Solid Black’. The initiative includes a handful of murals across the country in areas that are symbolic of the movement. We had the privilege of transforming three of our walls located in New York , Chicago , and Atlanta into inspiring murals. Our in-house Art Studio team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. In the West Loop of Chicago, artist Joe Cujo designed the mural with a message focused on supporting each other and working together through the complicated issues that we all face. He notes, “Together we ALL have the strength to live a free and colorful life”. Joe is an accomplished fine artist and graphic designer with exploits and achievements both locally and abroad. In New York City , Doritos sought artist Megan Lewis to design a mural for our Harlem wall unit. The design focuses primarily on figurative imagery that has become her staple aesthetic as it has allowed her to express frustrations or prideful moments in Black Culture through the lens of an evolving Black woman. The design included a Snapcode hand painted onto the mural allowing passersby to interact with the mural by bringing the elements of the artwork to life. All three mural activations were designed by Black change makers who inspire their communities and change the lives of those around them. We are proud to have participated in using our services to collaborate with Joe and Quake to deliver a design that can evoke change and inspire the cities the murals live in. Our in-house Overall Creative team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. We had the privilege of working with native Atlanta artist Quake who designed a piece that pays homage to the nostalgic Atlanta of the artist’s childhood. The artwork features a woman (fun fact: it’s his wife) holding up the famous symbol “Peace up, A-Town down” a slogan made popular by Atlanta-based artists, Usher & Lil John. Quake wanted to keep the true soul of Atlanta intact as the city has progressed over time. Within his work, Quake’s main goal was to develop art that invokes unexpected feelings from within the viewer and his artistic expression stems from the gritty, yet sensual nature of life pertaining to societal issues and current events. Previous Next

Skrewball < Back PEANUT BUTTER WHISKEY Overview Service Outdoor Advertising, Content Creation, Special FX industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 3 Walls impressions 1M+ Screwball Peanut Butter Whiskey, with its unique and memorable taste, aimed to promote its brand in a way that mirrored the distinctiveness of its product. The goal was to create a multi-sensory experience that not only seized attention but also sparked curiosity and cravings for their one-of-a-kind whiskey. The idea was to utilize large-scale murals in conjunction with scent machines to disperse the aroma of peanut butter, luring people in and encouraging them to connect with the brand on a deeper level. Overall Murals hand painted three eye-catching murals for this campaign, strategically located in high-traffic and trendy areas in West Loop , Chicago , Venice , Los Angeles , and Soho, New York . The artwork featured vibrant visuals that embodied the playful and unconventional spirit of Skrewball. Each mural included a message prompting people to "sniff me" and experience the scent of peanut butter, enticing them to explore the sensory surprise. This innovative approach ensured that people passing by would be greeted with the delightful and unexpected scent, making the murals a visual treat and an olfactory experience. The campaign resulted in over 1 million interactions as passersby often stopped and exclaimed, "Wow, it smells like peanut butter!" This reaction emphasized the effectiveness of the scent element in capturing people's attention nationwide, demonstrating that unconventional thinking in outdoor advertising is impactful. See it in action on our Instagram . Previous Next