UBER EATS < Back FOOTBALL IS FOR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 2 Walls impressions 1.5M+ Uber Eats and Omnicom Media Group (OMG) teamed up with Overall Murals for a hand painted lenticular mural campaign that captured passersby's attention and appetites. Installed in high-traffic locations— Soho, New York ; Bushwick, Brooklyn ; and Melrose, Los Angeles —these murals transformed static art into interactive experiences. Each mural featured hands holding a football from one angle, which shifted to reveal hands holding a burger, a cheerful play on Uber’s Football is For Food campaign, celebrating the partnership between the NFL and Uber Eats. The campaign centered on a unifying concept: a visual metaphor seamlessly transitioning between the excitement of the game and the satisfaction of a delicious meal. This idea was brought to life through the innovative lenticular design, adding a dynamic and engaging layer to the murals. The interactive element invited viewers to actively experience the artwork while reinforcing Uber Eats’ role in elevating these moments. https://vimeo.com/1040129414 Creating the lenticular murals involved a multi-stage process requiring close collaboration, meticulous planning, and artistic precision. It began with a shared vision, as Overall Murals worked hand-in-hand with Uber Eats to translate campaign goals into a unique experience. Together, they explored the technical and creative possibilities of lenticular design to ensure the project’s success. The Overall Murals production team then carefully mapped out the dimensions and placement of each 3D panel, considering pedestrian traffic flow and optimal viewing angles. This thoughtful planning ensured the illusion functioned seamlessly in real-world settings across all three walls. With the technical framework in place, Overall Murals’ skilled artists began the hand painting process, which demanded exceptional attention to detail. Each panel was painted to align perfectly, creating the desired transition effect when viewed from different perspectives. The final result was a series of visually striking and mouthwatering masterpieces that stood out in their high-profile urban settings. The lenticular murals garnered over 1.5M+ impressions, creating buzz and turning heads in all three cities. The innovative design captivated viewers and reinforced Uber Eats as the go-to brand during one of the most social, food-centric times of the year. By executing unique murals tailored to each location, the campaign captivated onlookers, drawing them into the campaign’s story. Previous Next

Ray Ban < Back SUMMER 2017 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 4 Walls impressions 1.1M+ Iconic eyewear, Ray-Ban part of Luxottica, is known for their rich photographic advertising campaigns and their latest summer campaign, celebrating their 80th anniversary, was no different. The OM crew hand painted the popular classic sunnies' creative across walls in SoHo and Brooklyn. A Ray-Ban wearer is unique and doesn't look back in the past. These trendy New York neighborhoods were ideal settings for the campaign's intent of promoting what the brand represents: individualism and authenticity, whilst rallying peopl to free themselves from society's pressures and norms. The bright neon colors within the original images, taken by well known photographer Steven Klein, bounced off the glossy painted brick and stucco surfaces. Previous Next

Lil Peep < Back HAPPY BIRTHDAY, GUS Overview Service Public Art industry Entertainment markets New York Wall(s) 1 Wall impressions 1.6 M+ Lil Peep, Gustav Elijah Åhr, revered as "the future of emo," significantly impacted the music scene before his untimely passing. To honor his legacy, Lil Peep's family collaborated with Overall Murals to hand paint the second annual commemorative mural in Bushwick, NY , a thriving neighborhood deeply resonating with Lil Peep's fanbase and artistic sensibilities. In a touching tribute, Lil Peep's mother and brother selected a specific photograph of Lil Peep to be transformed into a hand painted mural, following the tradition of using painted murals to honor loved ones. Grief and memorial murals have a rich history, especially in the vibrant backdrop of New York City . These poignant tributes don't stick to conventional locations; they pop up unexpectedly, adorning places from handball courts to the side of a bank. They often surface during pivotal moments like 9/11 or periods of heightened violence. Beyond commemorating challenging times, these murals also stand as vibrant memorials for fallen heroes and changemakers. These murals educate people about the person depicted and allow loved ones and the public to mourn and express their grief. Lil Peep's family played an integral role in the mural's creation, visiting the site to engage with the painters and witness the hand painting process unfold. Not only was their role in creating the design for the mural a personal touch, but their presence during its creation added a heartfelt dimension. Once the mural was completed, Lil Peep's mother and brother posed proudly in front of the finished artwork, sharing the emotional moment with their followers and Lil Peep's fans on social media. The mural, portraying Lil Peep's chosen photograph, was completed before his birthday on November 1st with the words “Happy Birthday, Gus” in his signature font hand painted across the wall. The completed mural became a gathering spot adjacent to a pop-up shop where the family arranged to sell his albums and memorabilia. It served as a poignant meeting point for fans to pay tribute, share memories, and capture moments in front of the wall, further preserving Lil Peep's enduring legacy. Overall Murals' collaboration with Lil Peep's family to create the Bushwick mural is a touching tribute to the late rapper's lasting impact. 196K people passed the mural monthly and off the wall, over 1.4 million fans liked it on social media. Hand painted murals traditionally play an emotive tribute, uniting communities and immortalizing the memory of influential figures like Lil Peep within the neighborhoods that hold them dear. Previous Next

Carmax < Back MINI COOPER Overview Service Outdoor Advertising industry Automotive markets Los Angeles Wall(s) 1 Wall impressions 737K+ America’s largest used-car retailer, CarMax used our prime Sunset Blvd wall mural in one of LA’s hottest neighborhoods, Silver Lake. The highly talented paint team of Overall Murals hand mixed these exciting bold colors before beautifully and expertly bringing this advertisement to life. Standing almost 20’ tall over Silver Lake’s main thoroughfare, this artistic masterpiece, with its photorealistic and fun-lovin’ Mini Cooper and intricate vibrant paisley patterns are reminiscent of happy times. I don’t know about you, but looking at this eye-catching mural makes us want to go straight to CarMax– Vroom Vroom! Previous Next

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

Willie's Remedy < Back LIVE LIKE A LEGEND Overview Service Outdoor Advertising, Content Creation industry CPG markets Nashville Wall(s) 1 Wall impressions 54K+ Brief Willie's Remedy teamed up with Overall Murals and Quan Media to do something Nashville's never short on wall space for: a hand painted tribute to Willie Nelson, right in the middle of The Gulch . The idea was simple: if you're going to introduce a brand built on "Live Like a Legend," don't whisper it. Paint it forty feet wide where Broadway tourists and Music Row regulars can't miss it. Build Overall Murals took a blank street-level wall and gave it a reason to exist: Willie's likeness, campaign messaging, and product integration, all rendered in old-school sign-painting technique. 420 square feet and 4 days from bare wall to finished piece, big enough to stop foot traffic, a few blocks from the honky-tonks on Broadway. Reveal Once the brushes were down, Overall Films shot the whole thing (stills and a Bronze Video Package ) from first sketch to final coat. Not just a record of the work, but a stash of content Willie's Remedy can pull from for marketing, sales, and future storytelling. https://vimeo.com/1211806114 Impact A blank wall doesn't stay blank for long in The Gulch. Now it's got Willie Nelson on it. Planted on one of Nashville's busiest tourist corridors, the mural gives fans, tourists, and locals something to stop for, point their phones at, and remember. Just paint, a good wall, and a legend worth putting up in public. Previous Next

CREMIEUX < Back 65 MERCER Overview Service Commercial Signage industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 65 Mercer became the new home to Cremieux , an iconic menswear brand; best known for their classic, yet contemporary and preppy style. In the late 60’s Daniel Cremieux flew to New York City from Paris and discovered his love of preppy, American, menswear. After opening his first store in Saint-Tropez, Cremieux’s sophisticated image captured the attention of actors, singers and artists from around the world. Fast forward to 2016, the brand is now in the direction of Daniel’s son, Stephane, and is still well-known for it’s superior quality and attention to detail. To alert the masses of the new store opening, in trendy historic SoHo in Manhattan, Overall Murals was hired to paint two unmissable signs on either side of the building. Once the Landmarks Preservation Commission approved the design and placement of the signage, the Overall Murals team got to installing the tricky rigging system. Hovering above Mercer St. and on Broadway, the bold, white sans-serif type pops on navy blue backdrops, accentuating Cremieux’s elegant brand color scheme. Previous Next

ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. https://vimeo.com/952388033 Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. https://vimeo.com/952093903 Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. Previous Next

The New School < Back INTEGRAL RUEDI BAUR Overview Service Commercial Signage industry Education markets New York Wall(s) 1 Wall impressions Overall Murals was selected to produce a large intricate ceiling mural, conceived by master graphic designer, "Intégral Ruedi Baur" at The New School University Center at the corner of 14th Street and 5th Avenue in its downtown campus. The Overall Murals team of artisans painstakingly hand-rendered Mr. Baur's custom lettering, composed of groundbreaking subjects and luminary instructors of historic New School classes. The original balances the university's newly constructed and impressive building, which has been described as "challenging the status quo" and proof of The New School's "commitment to creativity, innovation, and social engagement." Through its curriculum and advocacy of important architectural achievements such as this University Center, the New School upholds its reputation for housing innovative minds. Unlike many traditional colleges, the New School strays from the arbitrary in regard to its curriculum. Instead, this cutting-edge institute allows its students the freedom to choose their own scholastic approach to education. Students are encouraged to "seek an unbiased understanding of the existing order, it's genesis, growth and present working," according to the precedents set by its founders. Interesting programs offered such as "Women and their Money," taught by Dorcas Elizabeth Campbell in 1949, "Games: 101," and "Punk and Noise," are just a few of the hundreds of classes and instructors immortalized on the school's foundation in an array of colors. Mr. Baur’s design is based on the 3D font he created for the New School, based on Peter Bilak’s font, Irma. The font is used throughout the building as a wayfinding system, and as the foundation for the stairwell murals, which are visible from the sidewalks outside of the building. Designed by the New York office of Skidmore, Owings & Merrill (SOM), the University Center was conceived as a sixteen story campus within a building. Vertical, horizontal, and diagonal campus pathways work together to facilitate movement through the building, and increase opportunities for spontaneous interactions. The system of stairways are the principle means of circulation, and a strong focal point both inside and outside the building. Contrary to the perfect, modern black and white interior design and furnishings of the campus, the elaborate typography is as perfectly but imperfectly painted and composed of over 150 hand blended colors. Our artists practiced precise brushstrokes to create the crisp, vibrant typography over the course of several months on one stairway and four floors while standing with their necks craned for ten hours or while laying down on lounge chairs and scaffolding. For comparison, a mural of this size typically requires our team approximately one-week of production. The original design coats three angled stairwells or 4,200 feet. (the Sistine Chapel, by comparison, covers 6,118 square feet.) At the project's completion, we believe these laborious paintings enhanced the importance of their message and imposed on the viewer everything that the New School advocates: fresh perspective. Previous Next

PORSCHE < Back PORSCHE MACAN AR Overview Service Outdoor Advertising, Content Creation, Special FX industry Automotive markets San Francisco, Atlanta, New York Wall(s) 3 Walls impressions 2.6M+ History and class come to mind when one thinks of the famed luxury auto brand Porsche. Sometimes mispronounced as “Porsh” when in fact it’s the two-syllable “Por-shuh”, the vehicle is often one of the most desired cars when you ask people about their dream ride. It’s luxury, no matter how you pronounce it. The new model with its sleek design came to life with a new AR-painted wall campaign featured across multiple cities on easy-to-access street-level walls. The new design, with its vibrant blue paint, popped out in New York, San Francisco, and Porsche’s North American HQ city of Atlanta. The AR feature allowed interested consumers to test-drive the car without having to make a trip to the dealership. Previous Next

Jack Daniel's < Back COCA-COLA Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 393K+ The collaboration we’ve all been waiting for — Jack Daniel’s and Coca-Cola. These two iconic brands have joined forces to create a new, ready-to-drink cocktail, bringing convenience to your fingertips. To celebrate this long-awaited cocktail in the increasingly popular RTD category, Jack Daniel’s chose a large-scale painted mural in Williamsburg, Brooklyn . https://www.youtube.com/watch?v=TFoytpk5xCg The mural features a hand painted life-size, photorealistic Jack and Coke can so detailed that passersby couldn’t resist standing in front of it and striking a pose. From the line work in the lettering to the photorealistic bubbles, every detail of the can was meticulously recreated, making it almost impossible to distinguish the mural from the real thing! With spring in full bloom and outdoor activities ramping up, Jack Daniel’s and Coca-Cola pre-made cocktails are the ultimate go-to. And what better way to remind everyone than with a 720-foot-square street-level mural that screams, “Come get your thirst quenched!” Williamsburg, get ready because getting together just got a whole lot easier! Beyond the wall, our in-house content creation team captured the whole mural painting process from start to finish. From paint mixing to the mural being painted and final drone shots of the completed mural, this promotional video takes the mural off the wall and into everyone's hands, giving the viewer an engaging, memorable experience. Now, let’s grab a few cans and enjoy! Previous Next