September Letters < Back WISH YOU WERE HERE Overview Service Public Art industry Non-Profit markets Los Angeles Wall(s) 1 Wall impressions N/A Brittany Snow and Jaspre Guest’s New Organization ‘September Letters ’ Shows How Writing Letters Can Improve Mental Health. Joining forces with OSEA Skincare, September Letters launched the “Wish You Were Here” campaign at OSEA Skincare Studio in Venice, California which we had the pleasure of bringing to hand paint life. The piece was visited by the co-founder, Brittany Snow, and featured in Well + Good , an online publication devoted to mental health and wellness. Previous Next

OBEY < Back SHEPARD FAIREY Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) Water Tower impressions In collaboration with Great Bowery and street art legend Shepard Fairey , Overall took on a project in the Lower East Side of Manhattan on the historic street of Bowery. Atop the old Germania Bank Building , a building once home to renowned photographer Jay Maisel , sits an old water tower visible from any surrounding corner in this busy SoHo neighborhood. During the 50 years of Maisel’s ownership of the building the facade became a prominent hot spot for the biggest names in graffiti, maintaining tags and throw-ups wrapped around the building by some of the worlds most recognized writers. This facade was no stranger to Fairey either, as the artist returns to the building he tagged as a student . Often a destination for locals & tourist alike whether it be for the constantly changing pop-up shop on the first floor, lone remaining tag of famed late graffiti writer NEKST, or hanging around the Bowery area. The water tower features a giant portrait of actress and political activist Rosario Dawson who grew up in the Lower East Side & remains an active member in the development of the neighborhood. Through the design & with a little help from Overall , Fairey intends to bring to light the message of female empowerment. The style follows Fairey’s branded and iconic OBEY style & is set to remain on display until 2025. Previous Next

Nike SB < Back #SKATEEVERYDAMNDAY Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Bold, bright, and blue are the result of hand-done murals for Nike SB Lunar Stefan Janoski shoes. Stefan Janoski is an iconic pro skater who designed the original pair of these signature shoes named after him. The paintings of the shoes were strategically placed near popular Brooklyn skate parks in Gowanus and Williamsburg. These walls were meticulously adorned with the shoes' rich textures on top of a background made up of a soft blue gradient. Nike's #skateeverydamnday is the central message of the two murals, which several young and seasoned skaters positively responded to by stopping by to snap photos and chat with Overall Murals painters as they brought these murals to life. Previous Next

JOHNNIE WALKER < Back JAMES JEAN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 1.6M+ The unveiling of the Johnnie Walker Blue Label Lunar New Year mural is a testament to the harmonious union of exquisite whisky craftsmanship and captivating visual artistry. Created by the globally acclaimed Asian-American artist James Jean , this limited edition bottle serves as a toast to good fortune and the Year of the Dragon, boasting a mesmerizing design that elevates it to a true masterpiece. James Jean's fusion of painterly realism and abstraction techniques vividly portrays the noble wood dragon, the Chinese zodiac animal for 2024. Widely considered the most powerful among the zodiac animals, the dragon symbolizes life and creativity and is an auspicious sign for future prosperity. For a brand dedicated to artistry and excellence, it's no surprise that the leading whiskey brand chose Overall Murals (OM) to hand paint a mural showcasing their latest collaboration. The meticulous process was live-streamed on OM's Instagram account , engaging 22.9K followers. The final social video was collaboratively shared on Instagram with the artist James Jean , who has 1.2M followers. Covering 1,260 square feet of the building’s facade, the mural wall became a canvas for Jean's design, capturing the attention of San Francisco’s diverse audience with 1.6M+ impressions from the passersby below. It was perfect timing, coinciding with Chinatown's annual Lunar New Year parade on February 25th, where thousands of people witnessed dragon dancing, martial arts performances, and our colorful mural for Johnnie Walker. The Johnnie Walker Blue Label x James Jean collaboration transcends the boundaries of traditional whisky branding, seamlessly merging the worlds of spirits, art, and culture. This unity between the renowned artist, Overall Murals, and the iconic whisky brand resulted in a final product that delights the taste buds and enriches the visual landscape of a bustling urban environment. Previous Next

BMW < Back M-5 TOURING Overview Service Outdoor Advertising, Content Creation industry Automotive markets San Francisco, New York, Seattle Wall(s) 3 Walls impressions 2.1M+ Our recent collaboration with BMW brought the sleek 2025 BMW M5 Touring to life with a hand painted mural campaign across five high-traffic wall units. Showcasing the M5 Touring's power and versatility, this series combined impactful visuals with strategic placement to capture attention far and wide. The campaign featured the signature Isle of Man Green colorway, making the bold design pop on our San Francisco , Seattle , Brooklyn , and Manhattan wall units. With each location carefully selected to engage diverse crowds, these murals turned city streets into vibrant showcases of the M5 Touring's exceptional performance, style, and spaciousness. The murals showcase a crisp image of the M5 Touring, emphasizing the vehicle's balance of thrilling power and practical space. The green gradient design draws the eye upward, allowing passersby to appreciate the car's sleek lines and commanding presence. This campaign didn't stop at street-level impact . Our team captured a dynamic video of the mural painting process , highlighting the artistry behind each wall. The content was posted on BMW's social media , ensuring the campaign extended beyond the physical locations and reached millions online. https://vimeo.com/1069613721 With over 2.1 million impressions , this campaign successfully showcased the BMW M5 Touring as a sports car with space to spare, unlocking new possibilities for drivers seeking performance and flexibility. Previous Next

Modelo < Back Grupo Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Walls impressions Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can. Previous Next

Gold Goast Get to know the area Chicago’s Gold Coast got its glow-up after the Great Chicago Fire, when developer Potter Palmer turned the area into a hotspot for the city’s upper crust . These days, it’s where vintage charm meets high-rise glam, with historic brownstones hanging out alongside sleek towers, all set against some of the best Lake Michigan views in the city. But it’s not just about the pretty buildings. The Gold Coast is a vibe. Stroll through lakefront parks, shop at Oak Street’s designer labels , or grab a table at a restaurant that’s probably booked out for weeks. It’s old-school elegance with a modern twist and still the go-to zone for anyone who knows style when they see it. Population 14.4K+ Household income $153K+ $ Median age 50 Personas INCOME LEVEL Upper-class OCCUPATION Finance and Real Estate INTERESTS Upscale dining, boutique shopping, fitness and wellness, art and design, philanthropy, and social events LIFESTYLE Highly social foodies who want to be in the center of the action EDUCATION Bachelor or advanced degrees Top Destinations The Magnificent Mile World-renowned shopping district featuring luxury brands, upscale dining, and cultural landmarks. Lake Front Trail 18-mile path along Lake Michigan, perfect for biking, running, and enjoying stunning waterfront views. Oak Street Beach Popular lakeside retreat offering stunning views of Lake Michigan, ideal for relaxing or outdoor activities. The Gold Coast is one of the wealthiest neighborhoods in the United States, second only to Manhattan's Central Park East. FUN fact With a constant flow of foot traffic and energy that lasts well into the night, it’s an ideal location to connect with an active, social audience, making every impression more impactful and memorable. Mike Christensen, Director, East Coast Sales Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Division st. & N. Dearborn St. C-07 Located in a district synonymous with luxury and sophistication , this prime wallscape is surrounded by some of Chicago’s most coveted destinations . From the architectural marvel of the Charnley-Persky House to high-fashion boutiques like Prada and Chanel , the area exudes exclusivity. The dining scene is equally impressive, featuring Michelin-starred chefs and celebrity-favorite restaurants like Maple & Ash. Luxury car showrooms, premier hotels, and cultural institutions further enhance the area's refined atmosphere, making it a hotspot for high-profile visitors and sophisticated locals. Weekly impressions 169.4K+ Dimensions 1,000 Sq Ft Facing West Why Advertise here? Chicago's Gold Coast is an ideal location for brands looking to gain visibility among an affluent and style-conscious audience . The neighborhood is highly walkable and vibrant, with a population of over 14,000 residents and a Walk Score of 96 . It hosts notable events such as the Gold Coast Art Fair , which attracts over 145,000 attendees each year , and the Gold Coast Greek Fest , featuring authentic Greek food, music, and dancing. These events generate significant foot traffic , providing brands with excellent opportunities to engage with a diverse and upscale audience . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Optimizely < Back OPTIMIZELY SUMMER '24 Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1M+ An unfinished mural in San Francisco's Financial District? Don’t worry—it's not a budget cut. It's a deliberate move, a bold statement from our collaboration with Optimizely, the digital experience platform revolutionizing website building. The message scrawled across the vibrant yellow background reads: "BUILD WEBSITES FASTER THAN IT TAKES TO PAINT THIS BILLB..." This half-finished artwork isn't just eye-catching; it is a visual metaphor for the speed at which businesses can launch their online presence with Optimizely . Our talented artists meticulously executed Optimizely’s creative concept, which could best be achieved through a hand-painted mural, in the bustling, tech-centric Financial District. This project showcases our commitment to craft and attention to detail, celebrating digital creation's speed and efficiency. This partnership demonstrates our belief in the power of creativity, amplified by technology, to transform businesses. The mural is a testament to how art and innovation can work hand in hand. We worked together to capture the envisioned organic feel, which couldn't be fully represented in the client’s original digital file. We even exaggerated the painted edges of the unfinished background for enhanced impact based on the wall’s long read, showcasing the attention to detail and speed both our companies value. If you're in San Francisco, check out this unique mural and see how Overall Murals and Optimizely are making a statement about innovation, one brushstroke at a time. Previous Next

Zynga < Back STAR WARS: HUNTERS™ Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 835,000+ https://vimeo.com/966845128 Zynga has launched its latest game, Star Wars : Hunters™, an epic 4v4 arena shooter. In celebration of the release, Zynga commissioned Overall Murals to hand paint a mural on the iconic Melrose wallscape in Los Angeles featuring larger-than-life characters from the game. But Zynga didn’t stop at just a beautiful mural—they wanted to make it unforgettable. Zynga used projection mapping to bring the mural to life at night. Projection mapping is a technology that turns objects into a display surface for video projection, allowing sections of the mural, such as the lightsabers, text, and spaceship, to light up and move within their environment. This combination of traditional art and cutting-edge technology made the mural stand out and received much attention on social media. The mural's unique and interactive nature, resulting from innovative thinking, helped it gain a remarkable number of impressions, showing the power of combining art with technology to engage audiences. The collaboration between Zynga and Overall Murals for the release of Star Wars : Hunters™ showcases the power of innovative marketing strategies. By blending hand-painted art with projection mapping, Zynga created a memorable and engaging experience that resonated with fans and generated significant buzz for the game. This campaign not only brought the world of Star Wars : Hunters™ to life on the streets of Los Angeles but also set a new standard for how traditional and digital art can combine to create impactful marketing experiences, inspiring the gaming industry to push the boundaries of creativity and technology. Star Wars © & ™ 2024 Lucasfilm Ltd. All rights reserved. Previous Next

Pepsi < Back SUPER BOWL LX Overview Service Outdoor Advertising, Content Creation industry CPG markets San Francisco Wall(s) 1 Wall impressions 1.1M_ In the lead-up to Super Bowl LX, Pepsi and OMG partnered with Overall Murals to create a large-scale hand painted wallscape that captured both the energy of the game and the cultural weight of the Bay Area hosting it. The artwork centered on a bold declaration, “THE BAY DESERVES”, pairing a Pepsi Zero Sugar can and Super Bowl-branded football with the unmistakable silhouette of the Golden Gate Bridge . Designed as a reflection of the moment, the mural blended national sports culture with local pride, positioning the brand as part of the city’s rhythm rather than an interruption. As the Super Bowl expanded beyond stadiums and screens, the wall became a visual marker of anticipation, celebration, and place. The mural was strategically placed on our wallscape in Union Square , one of San Francisco’s most active and visible corridors. Surrounded by transit hubs, retail, restaurants, and constant pedestrian flow, the location ensured the piece would be seen by commuters, tourists, and early-arriving fans alike. https://vimeo.com/1161540619 Over six days, Overall’s Walldogs hand painted the illuminated wallscape in full public view, making the production process part of the experience. As the artwork took shape, it became a neighborhood beacon and a central point where attention naturally gathered in the days leading up to kickoff. By activating early, the campaign generated 1.1M+ impressions before Super Bowl weekend, anchoring Pepsi in the city before peak saturation hit. The impact extended beyond the wall through content documenting the labor behind the scale, highlighting the human effort behind a highly visible moment. Rather than reacting to the Super Bowl, the project shaped it, demonstrating how hand painted out-of-home can define cultural moments before they officially arrive. Previous Next

EA GAMES < Back STAR WARS | JEDI SURVIVOR Overview Service Outdoor Advertising, Content Creation, Special FX industry Gaming markets New York, Los Angeles Wall(s) 3 Walls impressions 2.9M+ EA Games Star Wars Jedi is arriving with a vengeance in the new thrilling game that immerses players in the Star Wars universe like never before. One can expect to play intense battles, do puzzle-solving, and explore a galaxy far, far away. The Fallen Order's sequel, Star Wars Jedi: Survivor, comes out on April 28th and continues the journey of protagonist Cal Kestis as he faces new challenges and enemies, all while getting one step closer to restoring the Jedi Order! What better way to announce the big release than three larger-than-life glow-in-the-dark, hand painted murals throughout New York and Los Angeles in high-foot traffic locations.All three street-level murals feature Cal Kestis in an action-packed pose, holding a lightsaber alongside his BD-1 robot. At night, the sky glows with fluorescent orange, red, yellow, and pink paint that activates under a UV light. Translucent paint was added to the iconic lightsaber, giving it the notable glow typically powered by the fictional Kyber Crystal. Cal’s jacket and forehead are also covered with transparent paint to appear as if the light from the lightsaber reflects off his clothing, and the sun reflects off his face. Lastly, the lettering is painted with translucent paint, calling further attention to pedestrians to tie the visuals together in announcing the highly anticipated video game release. https://www.youtube.com/watch?v=CsOgPRQPzP8 The murals achieve a striking effect on passersby day and night. In fact, Cameron Monaghan , the multi-talented actor who plays Cal Kestis, shared a nighttime video of our SoHo mural on social media, spreading the campaign further to his 2.7 million followers! Unsurprisingly, each mural is gaining so much traction as they are strategically hand painted in vibrant neighborhoods, including Bushwick , Soho, and Melrose . Perfectly selected neighborhoods are chosen for their abundance of nightlife, retail, and dining scenes. So as you become enamored over our beautifully executed glow-in-the-dark EA Games murals, can we rely on you to use the Force in this highly anticipated sequel? Catch you online in April! Previous Next

DeerDana < Back PRESSED JUICERY Overview Service Commercial Signage industry CPG markets New York Wall(s) 1 Wall impressions N/A Pressed Juicery has been bringing fresh, delicious and affordable juice to the public since its inception in 2010. Since then, the company has expanded from a small store-front location in Brentwood, CA, to gradually opening a few more stores, a juice-truck and progressing across the country. With multiple locations in New York City , spring 2017 was the perfect time to branch out into the ever-health-conscious Williamsburg, Brooklyn . Popular Brooklyn based artist, DeerDana designed this simple and quirky black and white mural placed off the Bedford Avenue subway stop in the heart of Williamsburg’s most well known street. Dana Veraldi and her business partner Kevin Tekinel are the creative minds behind DeerDana. The brand gained popularity for their stylized portraits of contemporary icons back in 2008. This overwhelmingly busy intersection and subway station caused a series of challenges for the OM crew as they attempted to paint the wall without disturbing rushed commuters. The artists worked odd hours of the night from midnight til sunrise in order to avoid the daily rush. Previous Next