REDD'S < Back WICKED APPLE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions Redd's Wicked Apple wanted to build its brand identity and recognition with a campaign that communicated the "effects" of drinking its "Wicked" beverage in an exciting way. Through translucent paint and UV lights, we were able to create a glow invisible during the day and activated at night, to translate the message of transformation in a fun and exciting way. During the day, the characters look like normal people, but at night the wicked is released and the character turns into animals radiating a long-lasting glow throughout the night. Previous Next

OWN < Back QUEEN SUGAR Overview Service Outdoor Advertising, Special FX industry Entertainment markets New Orleans, Atlanta Wall(s) 2 Walls impressions 281K+ Oprah Winfrey, one of the most influential women in the world, created Own, a TV network that offers a variety of entertaining shows, including the popular Queen Sugar. As the final season of Queen Sugar approached, OWN wanted to showcase a mural that would attract attention and generate excitement around the last season. They decided to feature a hand painted living wall and sought our help to paint and oversee the moss installation on two wallscapes in Little Five Points , Atlanta , and Marigny, New Orleans . Our paint crew worked diligently, hand painting each letter to create a photorealistic gold emblem effect, then carefully patting natural moss into the wall to produce a stunning natural look. The living wall offers numerous aesthetic and environmental benefits, creating a stunning and dynamic visual display for the Queen Sugar mural that is not only eye-catching but touch-friendly. Previous Next

Corona < Back FAMILIAR '13 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Round 2 of Corona Familiar's Brooklyn murals is nearly a repeat of last summer's campaign.. The artwork required the same crazy amount of painted lines to achieve the look of a silkscreen, but this year, we painted three walls that included two, new big ones. One of these locations is on North 6th St. and Berry St. near Williamsburg's most popular music venues - The Music Hall of Williamsburg, Public Assembly and Cameo. The other wall, on Bogart St. in Bushwick, is in the perfect spot to target the hip and artsy Brooklyn crowd during Bushwick Open Studios and when the annual Roberta's Bushwick Block Party takes place right in front during the summer. The third installment was a renewal of 2012's Greenpoint location on Bedford Ave. and Manhattan Ave. Previous Next

NY Lottery < Back TRIPLE RED 777 Overview Service Outdoor Advertising, Overall Creative industry Gambling markets New York Wall(s) 2 Walls impressions 1.7M+ NY Lottery wanted to build excitement around their latest Scratch-off game, Triple Red 777 with a mural that captured the moment of anticipation right before someone plays the game and the winning sensation that could follow. OM Art Studio worked alongside NYC based artist, Nick Anglin to design the murals using his signature electric, pop style to translate the Spark a Win messaging to encourage New Yorkers, ages 18 and up to purchase the scratch-off ticket. The mural reflected the hot winnings with the slogan, Spark a Win, with people overtly dancing around the winning triples 7's in a firey background to translate the spark that comes with the possibility of red-hot wins. The murals were hand painted in Red Hook and SoHo, New York, bringing the heat to 1,616,192 passersby who witnessed the mural painting process and the final product displayed in all its hand painted glory. Previous Next

Regions Bank < Back WOMEN POWER US ALL Overview Service Outdoor Advertising industry Finance markets Atlanta Wall(s) 1 Wall impressions 149K Regions Bank a wildly popular banking option for much of the Southeastern United States showed up in Little 5 Points this month with a bright beautiful mural. The wall features simplified illustrations of women of all colors, shapes, and sizes, to compliment the imagery the tagline Women Power Us All read bold beneath the artwork. Overall played their part in the process by assigning one of our in-house female painters as the lead letterer on the job! We were pleased Regions Bank turned to us to help celebrate Women's History Month and International Women's Day with this colorful creation. Previous Next

Under Armour < Back ELITE 24 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Under Armour's Elite 24, a prestigious high school all-star game has been held in Venice, California for the past three years. The highly popular event returns to New York state and takes place in DUMBO, Brooklyn this August. In order to promote the game to upper Manhattan basketball fans, who once attended the games on their home turf, we custom scouted and painted two large wallscapes near the legendaryDyckman and Rucker Parks' basketball courts in Harlem and Washington Heights. They are significant areas to inform folks of the Elite 24 game because the game itself has been held at Rucker Park in and more importantly, both spots played integral roles in New York City's street ball history. Previous Next

TCU < Back 150TH ANNIVERSARY Overview Service Public Art industry Education markets Texas Wall(s) 2 Walls impressions N/A Texas Christian University (TCU), situated in Fort Worth, TX, commemorated its 150th anniversary by collaborating with Overall Murals, to hand paint two permanent high-impact wallscapes in Fort Worth to honor TCU's rich legacy and status as a leading Texas institution. Two school alumni designed the murals, each encapsulating facets of TCU's heritage and vibrant community. Artist Trevor Scott, a TCU graphic design alumnus, designed the monumental 96-foot tall and 90-foot wide mural that towers above Fort Worth’s downtown area. This design showcased iconic TCU landmarks like Frog Fountain and SuperFrog alongside Fort Worth's landmarks, including Bass Performance Hall and the city’s skyline. Its longevity, planned for at least five years, ensures a lasting tribute to TCU's legacy. Natalie Neale, another TCU graduate, designed a colorful mural that pays homage to a cherished tradition dating back to 1986 – TCU's annual tulip planting. Composed of a rainbow of tulip petals, this mural invites engagement, encouraging passersby to interact and pose in front of it, fostering a sense of community and connection. This wall, in particular, was especially challenging due to the artwork's rocky surface and soft blend of gradients. It was, as the painters called it, “a brush killer.” These vibrant murals serve as captivating art pieces and embody the essence of the university. Fort Worth, brimming with school pride, is notably influenced by TCU, which is evident in the pervasive display of the university's distinctive purple hue throughout the city. The collaboration between TCU and Overall Murals not only underscores the artistic brilliance of these installations but also highlights their strategic role as powerful recruitment tools. By showcasing TCU's excellence, these murals play a pivotal role in instilling pride among students, faculty, and alumni during city visits. Previous Next

BMW < Back M-5 TOURING Overview Service Outdoor Advertising, Content Creation industry Automotive markets San Francisco, New York, Seattle Wall(s) 3 Walls impressions 2.1M+ Our recent collaboration with BMW brought the sleek 2025 BMW M5 Touring to life with a hand painted mural campaign across five high-traffic wall units. Showcasing the M5 Touring's power and versatility, this series combined impactful visuals with strategic placement to capture attention far and wide. The campaign featured the signature Isle of Man Green colorway, making the bold design pop on our San Francisco , Seattle , Brooklyn , and Manhattan wall units. With each location carefully selected to engage diverse crowds, these murals turned city streets into vibrant showcases of the M5 Touring's exceptional performance, style, and spaciousness. The murals showcase a crisp image of the M5 Touring, emphasizing the vehicle's balance of thrilling power and practical space. The green gradient design draws the eye upward, allowing passersby to appreciate the car's sleek lines and commanding presence. This campaign didn't stop at street-level impact . Our team captured a dynamic video of the mural painting process , highlighting the artistry behind each wall. The content was posted on BMW's social media , ensuring the campaign extended beyond the physical locations and reached millions online. With over 2.1 million impressions , this campaign successfully showcased the BMW M5 Touring as a sports car with space to spare, unlocking new possibilities for drivers seeking performance and flexibility. Previous Next

Starz < Back HIGHTOWN Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 975K+ For the past 25 years, the STARZ network has continued to deliver premium entertainment and some of the hottest, most binge-worthy, first-run original television series. The latest series, set to release on May 17th, is the American crime drama, Hightown. To promote Hightown, Overall Murals was put to the task of painting a larger-than-life mural that reflects the gruesome opioid epidemic in which the show is set. Towering above the Hollywood Walk of Fame, the 1,800 sq. ft. mural features bold imagery and suggests a dark and perilous story. The craftsmanship of the mural itself displays a mastery of photorealistic and color-blending painting techniques to make this work a one-of-a-kind masterpiece. Previous Next

Whitney Museum < Back BIENNIAL Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 2 Walls impressions Whitney Museum's 2012 Biennial kicked off March 1st, and through Overall Murals we integrated the only two hand painted ads in the institution's promotional campaign. Whitney's graphic design department adjusted the art pieces and added the essential event information to display in the West Village and next to Williamsburg's artsy area of Bedford Ave. Within three days, the still of a boxer from a film by Frederick Wiseman was replicated to temporarily adorn Bleecker Street. In another handful of days, an image taken inside the museum itself by Gregory Holm, with its extremely detailed ceiling and lighting patterns, was hand painted adjacent to the constantly busy Bedford Ave. subway station. Due to the fact we have not missed the last three Biennials (and most definitely won't miss this one), it was an honor to paint these murals based on actual images from the exhibition. Previous Next

Sony Pictures < Back BOOK OF CLARENCE Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets Los Angeles, Philadelphia, Atlanta Wall(s) 3 Walls impressions 445K Sony Pictures prepared for the release of its upcoming film, "The Book of Clarence," directed by Jeymes Samuel, with captivating pre-launch promotional murals to generate buzz and anticipation for the film's premiere. Sony Pictures worked with Overall Murals (OM) to create a visually striking design that would resonate with diverse communities nationwide. Overall Murals Art Studio spearheaded the development of a design that would be utilized on Sony Picture’s multi-wall mural campaign. We first sourced an artist capable of taking the film's key art and implementing their creative techniques and unique aesthetics to create compelling mural art. Enter Erica Chisolm, an Atlanta-based mixed-media painter and muralist. Erica, renowned for her art activism and diverse artistic techniques, was chosen to infuse the film's themes into her artwork. Having prior experience with Erica on the Marker’s Mark, ‘Celebrating the Remarkable’ campaign, we were confident she’d be a reliable fit. Drawing from the movie's trailer and Last Supper key art, Erica incorporated handmade textures, multicolored faces depicting growth complexities, and character-inspired gold jewelry. Bringing the final vision to life, Overall Murals hand painted the artwork in prominent locations in Buckhead, Atlanta , Venice Beach , Los Angeles , and Germantown, Pennsylvania . The murals serve as promotional landmarks, garnering 445K monthly impressions, to announce the movie's premiere date. To amplify the campaign's impact, OM’s content creation team documented the painting process and interviewed Erica to provide insight into her artistic journey, while also capturing her alongside the completed mural. The video was posted on Book of Clarence’s , Sony Pictures ' , and Erica’s Instagram, where it was shared with their 4.6M combined followers. The collaboration between Overall Murals, Erica Chisolm, and Sony Pictures epitomized a seamless alignment of artistic vision and brand promotion. The mural campaign amplified excitement and energy surrounding "The Book of Clarence," providing Sony Pictures with captivating content to share with its extensive audience. Overall Murals' commitment to realizing client objectives through artist collaborations helped magnify Sony Pictures' vision for the campaign and made for undeniably successful murals. The original design and strategic content capture enabled Sony Pictures to build a compelling pre-release narrative, contributing significantly to the film's release's overall anticipation. Previous Next

Milagro Tequila < Back MILAGRO MEANS MIRACLE Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, means miracle Milagro Tequila was created by two friends Danny Schneeweiss and Moy Guindi whose mission was to create a tequila that served as a liquid embodiment of Mexico's vibrant heritage and evolving culture. To produce this modern tequila, these two visionaries adopted Mexico's traditional distillation process by slow roasting 100% blue agave specifically from the Jalisco Highlands. The logo and the bottle shape and color were inspired by some of Mexico's most iconic street art pieces. Collaborating with noteworthy artists residing in their very own Mexico City, Danny and Moy have managed to bring their vision of a modernized tequila to fruition. This particular piece was commissioned by Mexican graffiti artist Beo Hak, serving as his own interpretation of Agave Expressionism. Beo's design for Milagro ncorporates an ethereal dreamlike quality. The original piece was hand painted to show texture with an added sense of movement. The intense blues compliment the splash of red. The painters of Overall Murals managed to capture the original essence of the piece. Stationed on the busy corner of Kent Avenue and North 14th Street in Brooklyn, the mural for Milagro Tequila is still accessible for your viewing pleasure. Previous Next