INSTAGRAM < Back YOURS TO MAKE Overview Service Outdoor Advertising industry Technology markets San Francisco, Los Angeles, New York, Atlanta, Chicago Wall(s) 11 walls impressions 6.5M+ Instagram has launched a new campaign “Who We Become Is Yours to Make.” showcasing how users can explore who they really are with Instagram. After a year that was anything but normal, the world’s most popular social media app aims to push progress, optimism, and reinvention with a campaign focused on empowering people through self-exploration. Because let’s face it, it’s cool to embrace “your weird”. Instagram chose 11 of our wallscapes making it our biggest mural campaign to date!! Care to challenge Instagram and make it 12? Murals were located in 5 major cities including, New York City , Chicago , Atlanta , Los Angeles, and San Francisco in areas that are culturally impactful, create major buzz, and appeal to a broad audience of users to the app. Our team hand painted a variety of Instagram Creators including artists, models, athletes, and even a digital alien. These Creators included @Plutopanther, a panther chameleon that likes to hang out on top of its owner’s, @thehanakatan , head and can be found on our three murals in SoMA , Williamsburg , and Bushwick . In Venice Beach and Wicker Park , our team tapped into make-up, painting @madroni_redclock , a funky makeup artist known for their unique aesthetic of using paint rollers, forks, towels, etc. to apply their makeup. And to take things one step further, our team worked on something out of this world with a mural depicting digital terrestrial avatar, @alizarexx , who floats within an intergalactic backdrop on another one of our Venice Beach walls and in Little Five Points. And who’s responsible for all the photos?? None other than the multi-disciplinary artist, Bella Newman who photographed portraits of each Instagram creator, displayed in the campaign’s artwork. Her raw style of capturing the uniqueness and individuality of the various influencers made for the dreamlike and in-your-face mural. The portraits combined with the murals’ size, color, and creativity plus being strategically displayed in some of our best hand paint locations was the formula for a successful mural campaign – Plus who doesn’t stop to touch the mural to see if it’s really hand painted! With Instagram’s creative direction and artwork, the app continues to prove itself as a platform for self-expression. Each mural featured each Creator’s Instagram handle allowing onlookers to connect with those portrayed in the campaign and aligning with Instagram’s continued support to connect its users and facilitate community building for all, coast to coast. Previous Next

Spotify < Back CLAIM YOUR SPACE Overview Service Public Art industry Art & Culture markets New Orleans, Nashville, Detroit Wall(s) 4 Walls impressions Spotify celebrated pride with four murals featuring popular LGBTQA+ musicians for their latest campaign Claim Your Space. Claim Your Space is the opportunity for queer artists to be seen, heard, and make their presence known to others. The series of murals claim literal space as well as cultural space for LGBTQQIA+ creators and activists and were designed by queer illustators, Mohammed Fayaz, Mia Saine and Gggrimes. Each mural highlights a small selection of artists who’ve made an impact on that city’s sound and hand painted in the city they came from. Our Real Estate team scouted walls for each design and our production team took the artwork and sized it properly for hand painting execution. Our paint crew then took to the streets where we hand painted the murals in Detroit, Nashville and New Oreans in city's known for its music in hopes to create opportunities for affirmation, inspiration, and reflection. Previous Next

Arcade Fire < Back REFLEKTOR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions Canadian band, Arcade Fire’s much anticipated release of album, Reflektor, was promoted through one of our hand painted murals. The mural is situated in one of the hottest areas in Williamsburg, Brooklyn, along the nightlife strip of dance clubs and music venues. The artwork is a replication of the album cover, inspired by the Greek legend of Orpheus and Eurydice. Subtly peeking throughout the central black and white figures and TV static background are beautiful prismatic colors of pinks and blues. It was a complicated but enjoyable artwork for the painters to tackle. As fans of the band's music, it made it all the more rewarding to nail the art. Previous Next

Vans < Back NATALIE WESTLING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 2 Walls impressions 836K+ Natalie Westling, an established model, has been glued to her skateboard since she was 3. In fact, she loves the sport so much, she went as far as to tattoo the word "Skate" on her left arm, and the iconic Vans logo on her right. Since her arrival on the scene in 2014, she's posed and donned threads for some of the greatest in the fashion industry. However, this Arizona native prefers to be off-camera, skating in her downtime. On two vast horizontal walls, the team painted larger-than-life murals of the fiery-haired model, sporting a silver chiffon maxi skirt, denim jacket, and the brand's leather kicks. As Overall developed the model's muted cherub-like face, intrigued Brooklynites couldn't help but stop, stare, and snap photos. Alongside Natalie, is Henry Rollins, frontman of the American punk band, Black Flag. Since then, he's managed to tack on an actor, radio host, and comedian under his list of accomplishments. However, before all that, Rollins was a part of skate culture, and to him, Vans are more than just cool kicks. "I've been wearing them since 1977," he says, "They've been a part of my life since I was in high school, through skating and music, so it was a true fit." The black and white mural of the frontman in brought back to his heyday, performing a show at the now defunct ALA Club in Austin, Texas. In this scene, he's wearing the Van's original Sk8-Hi's. On the biggest Vans mural, Overall added San Francisco-based artist, Jay Howell whose tattooed arms can be found sketching. He's known for animating lovable cartoons, such as Bob's Burgers, which currently airs on FOX and Nickelodeon's Sanjay and Craig. Jay serves in the brand's personal band of artists; inspired by the very skate culture that Vans helped perpetuate. Cutting edge supporters and cultural celebrities such as these three examples prove that even after 50 years, Vans is still at the forefront of shoes. Previous Next

Jack Daniel's < Back COCA-COLA Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 393K+ The collaboration we’ve all been waiting for — Jack Daniel’s and Coca-Cola. These two iconic brands have joined forces to create a new, ready-to-drink cocktail, bringing convenience to your fingertips. To celebrate this long-awaited cocktail in the increasingly popular RTD category, Jack Daniel’s chose a large-scale painted mural in Williamsburg, Brooklyn . The mural features a hand painted life-size, photorealistic Jack and Coke can so detailed that passersby couldn’t resist standing in front of it and striking a pose. From the line work in the lettering to the photorealistic bubbles, every detail of the can was meticulously recreated, making it almost impossible to distinguish the mural from the real thing! With spring in full bloom and outdoor activities ramping up, Jack Daniel’s and Coca-Cola pre-made cocktails are the ultimate go-to. And what better way to remind everyone than with a 720-foot-square street-level mural that screams, “Come get your thirst quenched!” Williamsburg, get ready because getting together just got a whole lot easier! Beyond the wall, our in-house content creation team captured the whole mural painting process from start to finish. From paint mixing to the mural being painted and final drone shots of the completed mural, this promotional video takes the mural off the wall and into everyone's hands, giving the viewer an engaging, memorable experience. Now, let’s grab a few cans and enjoy! Previous Next

UBER EATS < Back FOOTBALL IS FOR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 2 Walls impressions 1.5M+ Uber Eats and Omnicom Media Group (OMG) teamed up with Overall Murals for a hand painted lenticular mural campaign that captured passersby's attention and appetites. Installed in high-traffic locations— Soho, New York ; Bushwick, Brooklyn ; and Melrose, Los Angeles —these murals transformed static art into interactive experiences. Each mural featured hands holding a football from one angle, which shifted to reveal hands holding a burger, a cheerful play on Uber’s Football is For Food campaign, celebrating the partnership between the NFL and Uber Eats. The campaign centered on a unifying concept: a visual metaphor seamlessly transitioning between the excitement of the game and the satisfaction of a delicious meal. This idea was brought to life through the innovative lenticular design, adding a dynamic and engaging layer to the murals. The interactive element invited viewers to actively experience the artwork while reinforcing Uber Eats’ role in elevating these moments. Creating the lenticular murals involved a multi-stage process requiring close collaboration, meticulous planning, and artistic precision. It began with a shared vision, as Overall Murals worked hand-in-hand with Uber Eats to translate campaign goals into a unique experience. Together, they explored the technical and creative possibilities of lenticular design to ensure the project’s success. The Overall Murals production team then carefully mapped out the dimensions and placement of each 3D panel, considering pedestrian traffic flow and optimal viewing angles. This thoughtful planning ensured the illusion functioned seamlessly in real-world settings across all three walls. With the technical framework in place, Overall Murals’ skilled artists began the hand painting process, which demanded exceptional attention to detail. Each panel was painted to align perfectly, creating the desired transition effect when viewed from different perspectives. The final result was a series of visually striking and mouthwatering masterpieces that stood out in their high-profile urban settings. The lenticular murals garnered over 1.5M+ impressions, creating buzz and turning heads in all three cities. The innovative design captivated viewers and reinforced Uber Eats as the go-to brand during one of the most social, food-centric times of the year. By executing unique murals tailored to each location, the campaign captivated onlookers, drawing them into the campaign’s story. Previous Next

WARNER BROTHERS < Back SPACE JAM 2 Overview Service Outdoor Advertising industry Entertainment markets New York, Los Angeles, Atlanta, Philadelphia Wall(s) 4 Walls impressions 3,2M+ It’s 1996, you’re at the movies with your besties, buttery popcorn in one hand and milk duds in the other. You’ve got on your Air Jordan XI’s and you’re ready to tune into Space Jam where you get to watch your all-time favorite basketball player, Michael Jordan, play himself on screen alongside Bugs Bunny and the Looney Tune gang. Fast forward 25 years later — you’re sitting on your Ikea sofa bed (which you proudly put together on your own), and although you may have a few more gray hairs on your head and have chosen the organic butter option for your popcorn, you could not be more excited to stream the new Space Jam Legacy featuring the latest star basketball player, Lebron James. Welcome to the Space Jam. This is where Millennials, Gen Z, and Baby Boomers get to experience what is the ever-so-glorious remake of The Space Jam New Legacy featuring King James. To announce the anticipated release, we’ve teamed up with Warner Brothers to spread the word through the best way we know how. Hand paint, of course! The OM crew worked alongside painters MADSTEEZ and Jonas Never to hand paint, and dare we say it, spray paint five murals throughout the country. MADSTEEZ aka Mark Paul Deren, an artist and designer originally from Sunny Cali is known for his stylized portraits and multi-layered paintings that often feature notable reds, purples, and oranges. Overall Murals took MADSTEEZ’s digital design for the campaign and brought it to hand paint life in Brooklyn , Manhattan , Atlanta , and Philadelphia . Since Mark lives just a block from our Domino Park , Brooklyn wallscape, it made sense to include him in the mural production process. Our team of painters, Mario , Gherman , and Rafael , those with graffiti and aerosol backgrounds, assisted Mark in creating a few of the key characters on the wall. As a company that strictly keeps its hand paint, an opportunity that involved spray paint was a treat for our team. One night, And when the painters were just about done for the day, an impromptu dance party broke out featuring a DJ and a slew of Brooklynites who danced until the wee hours of the night in front of the halfway done mural. We sure enjoyed the love our team and MADSTEEZ got for this piece. MADSTEEZ fans came out to not only watch him paint the mural but also asked him to take his Montana can to their helmets, motorcycles, flip flops (and toes)… Someone even overheard MADSTEEZ denying a woman who asked him to sign her baby… HER BABY!! On the west coast, we worked with Venice native, Jonas Never, a popular and prolific mural artist who brought his signature monolithic, realistic portrait style to our newest Windward Ave. unit. Jonas, who ALSO coincidentally lives down the street from the wall, painted the Looney Tunes team and Lebron via his signature style and with a bit of assistance from the OM team. These murals have everyone talking, including Lebron James (!!!) who reposted his painted mug on his Instagram story. And yea you can bet we’re fangirling over here as a mega star athlete like James was impressed by these murals and appreciated our efforts. Coast to coast, these murals are leaving colorful and nostalgic marks, reminding folks of tonight’s big movie premiere. We’re anxiously waiting to leave work to munch on some organic popcorn and watch the movie in the comfort of our homes. Will you be tuning in? Previous Next

Google < Back Pixel 2 Overview Service Outdoor Advertising industry Technology markets Los Angeles Wall(s) 2 Walls impressions Tech-geeks rejoice as the Google Pixel 2 was released this past fall. Google aimed to capture the artistic beauty of the phone by collaborating with emerging artists to create a series of murals and matching phone cases. Overall Murals produced the artwork designed by Petra Cortright in Venice and Silver Lake, Los Angeles. Cortright's abstract paintings are composite images, sourced from Google Images and then made visually appealing from the artist's spin of each piece. These bold murals were the backdrops of many social media posts by Angelenos. Previous Next

DC Universe < Back CHALLENGE CONVENTION Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 460K+ Strong female leads? Check. Exclusive DC content? Check. Members only comic shop? Check. DC Universe, the new way to watch all your favorite super heroes has launched and streaming will never be the same. The uber popular DC Comic movies, series, comics, and merch can now be found all in one place, where true fans can come together with endless streaming services. Gracing the streets of Bushwick, Brooklyn , Wonder Woman overpowered this large street level wallscape, offering the perfect opportunity for selfies with a fan favorite character. The comic book-style mural empowered the thousands of women who had the opportunity to check it out, with the words “The Past, Present, and Future is Female on DC Universe”. Previous Next

White Claw < Back VODKA Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 4 Walls impressions 4M+ White Claw launches their new Triple Wave Filtered White Claw Premium Vodka, and it has everyone saying, “Is it 5 o’clock yet?”. The liquor brand known for its tasty spiked seltzers is moving into new territory with a premium vodka made with 100% pure American grain and distilled five times, giving it a smoother and cleaner taste. The launch of a new drink calls for no less than four hand-painted murals in three major cities across the country. From Chicago's Gold Coast, the Venice Beach boardwalk in Los Angeles, and the glamourous SoHo streets of New York City, our team mixed, rigged, and hand painted the new sleek and modern White Claw bottles for all to see, coast to coast. These larger-than-life murals are located in some of the most high-traffic areas in the country, where tourists and locals alike witnessed the hand painted reveal of the new White Claw product. In fact, each mural was hand painted on high-impact walls where people blocks away can still see the mural in all its glory. So, don’t be surprised if you suddenly find yourself craving a smooth, refreshing sip of White Claw’s Premium Vodka. Let’s drink to that! Previous Next

High Line Art < Back ROSANA PAULINO Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions 8M+ Rosana Paulino’s The Creation of the Creatures of Day and Night , hand painted by Overall Murals on The High Line Art , is a breathtaking work that blends mythology, ecology, and history. Highlighting the lasting effects of slavery and colonial violence in Brazil, the mural centers on Afro-Brazilian women and the mangrove biome as symbols of resilience and renewal. In Paulino’s mangrove series, the mural reimagines tree women as mythological figures embodying life and death, day and night. Created in collaboration with Paulino and The High Line team, Overall Murals captured every detail of her vision. From precise color matching to replicating her intricate designs, our team upheld the highest standards to honor Paulino’s artistry. This mural, which will remain on display for a year, will be seen by over 8 million annual High Line visitors, making it a powerful platform to share her story. Overall Murals is deeply excited about projects like these. We are passionate about honoring artists, especially those with inspiring messages, and feel privileged to share Paulino’s profound narrative. Painting this mural was not only a technical achievement but a meaningful opportunity to amplify her voice and celebrate the ecological and cultural significance of the mangrove biome. Previous Next

Hendrick's Gin < Back IT'S NOT FOR EVERYONE Overview Service Outdoor Advertising, Special FX industry Alcohol markets Philadelphia Wall(s) 1 Wall impressions Hendrick's Gin’s unusual 3-D art concept to realization. Before the paint even hits the wall, most of our hand painted murals require quite a bit of preparation, however, being that 90% of this particular mural wasn't actually being painted on the wall, much of it needed to be done in-house and carefully planned out from the first to final step of execution. In order to withstand a harsh East Coast winter, the pieces had to be resilient to the elements. Each piece was hand cut and painted in our shop, then brought toPhiladelphia for installation. Hendrick's distinct and whimsical imagery is rich in detail, collaged with odd sights and the very ingredients of which the gin is infused with - rose petals and cucumbers. The deep red roses and starry grey background were painted directly onto the wall, while all the wooden objects, including a cocktail glass, butterflies, winged man in coattails, a tiny man riding a tortoise atop a mushroom, cucumber slices and the statement, “It's not for everyone” pop out from the facade upon five floating planes. The illustrations' structural tiers can be viewed more sculptural than as the typical flat painting, and as so, it invited many curious onlookers and admirers from a city known for its ubiquitous murals. Previous Next