Comedy Central < Back BROAD CITY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The word is funny. So is the new show Broad City which upon its debut on Comedy Central has generated a bajillion rave reviews. We hand painted two walls in Williamsburg and Greenpoint to help promote the comedic duo and their show, originally a web series that is now produced by the Amy Poehler. Brooklyn based artist, Mike Perry illustrated the art work's background, which pops with crazy bright colors. Even during another one of New York's grueling winter's week, this was definitely a fun one for us to be apart of. Previous Next

September Letters < Back WISH YOU WERE HERE Overview Service Public Art industry Non-Profit markets Los Angeles Wall(s) 1 Wall impressions N/A Brittany Snow and Jaspre Guest’s New Organization ‘September Letters ’ Shows How Writing Letters Can Improve Mental Health. Joining forces with OSEA Skincare, September Letters launched the “Wish You Were Here” campaign at OSEA Skincare Studio in Venice, California which we had the pleasure of bringing to hand paint life. The piece was visited by the co-founder, Brittany Snow, and featured in Well + Good , an online publication devoted to mental health and wellness. Previous Next

New Museum < Back CARSTEN HOLLER Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A German artist and former scientist, Carsten Höller, is currently the talk of New York City 's art scene. His exhibit, which opened October 25th, has transformed his contemporary art in the Bowery into an interactive playground. Made up of various sculptures and installations the show includes an internationally famed corkscrew slide (this particular one is 102 feet long). Overall Murals played a part in this artistic amusement park by turning the museum's large lobby wall into one of Höller's optical illusions. It is an intersecting pattern which is meant to create a destabilizing effect, a sensation that distorts spatial perceptions. Not only was it a dizzying experience, but the stripes, otherwise known as Zöllner Stripes, had a need to be as technically precise as possible and completed in under a handful of days. Previous Next

Smirnoff Ice < Back SURPR-ICES Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, Austin Wall(s) 2 Walls impressions 1.3M+ As Smirnoff Ice unveils its latest campaign, Surpr-ICEs, two captivating murals, hand painted by yours truly, stand as beacons of cool in the bustling, warm-weather cities of Los Angeles and Austin . These artworks showcase the iconic Smirnoff Ice bottle, bedazzled in shimmering diamonds, another type of “ice” promising a refreshing escape from the heat. https://vimeo.com/948486193 In the heart of Downtown Los Angeles, amidst the dynamic pulse of the city, this gigantic mural sprawls across an impressive 4,680 square feet. Taking just under a week to produce, with three painters propelled off the side of the roof, the painted sparkles weighed in at about 5 feet tall each. Positioned strategically, the artwork becomes an unavoidable spectacle and is visible for at least six blocks heading north, up the area’s main strip, South Broadway. It captures the attention of passersby and commuters alike, as pedestrians weave through the vibrant streets, their gaze is inevitably drawn to this larger-than-life portrayal of icy refreshment. Meanwhile, in Austin, we hand painted Smirnoff Ice in East Austin, a neighborhood alive with energy and excitement. This wallscape is located in an area that attracts a lively audience in search of a cold beverage and tunes to match. It serves as a magnet for those seeking a moment of chill as they make their way to cocktail bars and restaurants. Ultimately, our paint team's hard work paid off, as both murals for Smirnoff Ice received widespread acclaim for their lifelike quality and attention to detail. The client was particularly impressed, saying, "HOLYYY MOLLLY, this looks so good!! It literally looks like real rhinestones, lol. Amazing work on this!" Through our hand painted murals and our ability to recreate almost anything, we were able to establish a unique connection with the younger demographics passing the mural activation and appreciating the painting process. This innovative approach led to Smirnoff Ice effectively connecting with 1.3MM+ consumers, setting the stage for further creative endeavors in time for a big summer of fun! Previous Next

AMAZON MUSIC < Back THE HEAD & THE HEART Overview Service Outdoor Advertising industry Music markets Seattle Wall(s) 1 Wall impressions 410K+ We are super proud to have worked on a project that provides us all with a trip back to what was a great day for music. On this day, 30,000 music fans gathered at the iconic Pike Place Market in Seattle to watch the legendary band, The Head and The Heart, perform a live concert (remember those?). The Head and The Heart is an American indie-folk band formed in 2009 by two Seattle natives, Josiah Johnson and Jonathan Russells . The two once busked in the city’s Pike Place Market, historically known for its fish-throwing vendors. That same year the band was signed by Warner Bros. Records and has gone on to release four albums that they performed on that summer day in Seattle. Thanks to Amazon Music , now YOU can experience the concert with the exclusive film release called, Rivers and Roads: The Head And The Heart – Live from Pike Place Market . And we’ve had the privilege of announcing it right where it all happened on 800-square-foot wall space for 435,712 monthly passersby to see. Artists, Dan Cohen , and Eddie Lopez were hired for this project, both spending over ten hours a day on their feet painting through the misty Seattle fog. Dan, a classically trained painter, sculptor, and veteran walldog – painting some of the biggest walls for about twenty years, has been working with Overall Murals for nearly three years now. He painted projects for our clients like Sony Playstation’s Marvel Avengers in Chicago and Ford’s Built for America in Los Angeles. Eddie Lopez, a real OG of the industry, has been hanging off the side of buildings and painting murals and signs for over 40 years. Regarded as one of the best photorealistic mural painters in the country, Eddie’s attention to detail sets him apart from your typical walldog . Needless to say, the blends and detailed lettering were something Eddie and Dan were able to effortlessly translate onto this huge Pike Place wall. We hope the results of their work take every passerby back in time to a moment full of thrill, excitement, and euphoria as we eagerly anticipate the better days ahead. Previous Next

Seamless < Back HOW NY EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 399K+ It's been cited that 85% of the delivery men you see clamoring in your building's lobby have been summoned there by someone using. The restaurant takeout startup merged with its competitor, in 2013 and has taken over major metropolitan cities by storm. From Atlanta to Portland, even across the pond in London, Seamless has your last-minute, late-night cravings covered. According to a study conducted in 2013, In the U.S., the Big Apple alone equates to a significant percentage responsible for orders through Seamless, coming in second to the Windy City. As a result, Seamless paid respects to the metropolis with it's own personalized campaign. You may have seen them while you're out and about; in subways, on bus kiosks, magazines and the sides of buildings. Comprised of bright, fun typography, delivering witty one-liners geared towards Brooklyn's unique eating habits. In 2015, seamless posted its first mural campaign, hand delivered by the Overall Murals team. Foundin the busy intersection in Williamsburg, the bright red ad was the center of attention as passersby snapped photos and smiled in agreement with its text. Any seasoned New Yorker would agree - no one likes going to Times Square! Previous Next

Equity Outdoor < Back BETHESDA DISHONORED Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions Overall Murals was hired by Equity Outdoor to hand paint these two walls on a corner building in one of the busiest parts of Chinatown/Littly Italy off of Canal Street. The mural was forBethesda video games' release of Dishonored coming out in October 2012. The completion of these surreal scenes coincided with the beginning of the historic and jam packed San Gennaro Feast, taking place below them on Mulberry St. Daily, throughout the hand painting process, locals and tourists alike marveled at the paintings' quick progression and gave us constant kudos on the final pieces. The artwork, saturated with loads of detail, was completed in only a handful of days with two rigs and four sign painters. Previous Next

COCA-COLA < Back SOCIALABLE FEASTS Overview Service Outdoor Advertising industry CPG markets Philadelphia Wall(s) 1 Wall impressions 192K+ Coca-Cola’s latest campaign, "Sociable Feasts Sports Viewing" aims to encourage people to bond over their shared love of sports and celebrate the "Real Magic". Whether watching a game in the stadium or gathering with friends and family at home, we all come together to cheer for our favorite teams in hopes that they win. Coca-Cola’s “Real Magic” brand philosophy is based on igniting the mundane into something remarkable through the power of human connection. “The real magic happens when people get together and when what we share in common is greater than what sets us apart.”- Coca-Cola And what better way to bring people together than to have four of our artists working 12 hours a day in the summer heat to bring a photorealistic Coca-Cola mural to life. Hand painting a detailed mural takes collaboration, communication, shared laughs, and quality time to get the job done at the highest quality. And the same goes behind the scenes for our production team who spend time planning everything that goes into creating a seamless painting process for our painters who develop a mural Coca-Cola drinkers of Philly could be proud of!In fact, our painters experienced the Philly community reacting to the mural. Families and friends stopped by the mural to share moments with our painters. Whether it was asking them questions about the process or just appreciating their work, this is where the "Real Magic" happens. Where Coca-Cola’s philosophy reins true whether we’re sipping on a Coke with friends or painting a bottle of coke with our co-workers, the real magic happens through social gatherings - And we’re proud that through hand paint we can continue to create a shared space through a mural that brings the Philly community together (now that deserves a Coke!). Plus it’s no surprise that the mural was executed in Philadelphia, one of the nation's best sports cities and during the start of fall and tailgating season, a time that is sure to inspire countless fond memories for years to come. In fact, Philadelphia sports fans are known for their strong sports culture and extreme passion and love for their city and its sports teams (Go Birds!). As they pass by this mural, they are reminded of Coca-Cola’s philosophy of genuine connection and shared experiences, all while sipping on a refreshing Coke (cue ahhhh sounds). Let’s drink to that. Previous Next

SPOTIFY < Back FITNESS WITH SPOTIFY Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 2 Walls impressions 1.4M+ Brief Spotify is promoting the launch of its new fitness and wellness feature, designed to position the platform as a daily companion for movement, motivation, and well-being, through hand painted murals that build brand awareness of Spotify’s expansion into guided workouts and creator-led fitness content. Build Overall Production executed two hand painted murals in the Venice and Abbot Kinney neighborhoods, strategically placed in high-traffic areas frequented by runners, fitness enthusiasts, and wellness-focused communities. Reveal The walls were transformed into curated advertisements featuring figures in workout poses, designed specifically to fit each wall's layout . This intentional approach treated the wall space as part of the composition, depicting two people in yoga positions in a way that creates the illusion they are physically occupying the environment they’re painted in. Impact The murals generated visibility among more than 1,426,736 passersby in active neighborhoods, helping increase brand awareness for the app’s latest feature. The visuals showcased the brand’s thoughtful and intentional approach, using the wall space as a creative opportunity to capture attention and encourage passersby to stop and engage. Previous Next

AMAZON PRIME VIDEO < Back THE MARVELOUS MRS. MAISEL Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets New York Wall(s) 1 Wall impressions 1.9M+ Amazon Prime Video (APV) took on Williamsburg, Brooklyn with a 2,772 square foot mural on one of our own “prime” units, Unit# B-72, to announce the 4th Season of the award-winning TV show, The Marvelous Mrs. Maisel. APV approached OM Art Studio to head the creative direction and procure a local female artist making waves in their own community. This artist and their design, along with the big hand painted Brooklyn mural would help drive awareness, engagement, and social buzz around the new season. The task was successfully creating a mural reflecting a strong female perspective with Maisel’s iconic sayings (aka Midgisms). The mural was inspired by the themes from the 50s/ early 60s show but was relatable to a modern-day woman. That modern-day woman is Nicole Rifkin. An award-winning illustrator based in Brooklyn, NY, who helped take the concept and turn it into an eye-catching mural design. Nicole's passion for telling stories that are easily accessible to everyone plays a huge part in her work. A child of Slovenian Canadian Citizens, English was Nicole's parent's second language. When her brother was diagnosed with autism at a very young age, Nicole realized the power of an image and how it bridged the gap in language between everyone in her family. Throughout her experiences, Nicole has pursued illustrations and has never looked back. Nicole made an excellent fit for APV, combining her love for illustration with text to make a mural that successfully translated the tone and feeling the brand wanted to achieve through design. OM Art Studio oversaw the design from ideation to implementation, meeting with Nicole and APV every step of the way to co-create the successful mural. The result was an impactful, raw, and inviting illustration that helped translate a photorealistic Mrs. Maisel who exudes excitement and determination in a neon-lit New York City. The midgism “Then Let’s Change The Business” text was included to spark curiosity about what's to come after Maisel leaves her cheating husband, enters the male-dominated world of comedy, and dusts herself off after being thrown off the Shy Baldwin tour at the end of season 3. The impact of this mural generated over 1.3M Instagram impressions - even Maisel actress, Rachel Brosnahan posted the mural on her own Instagram story. People posed in front of the mural, captured in process footage of it being painted gaining over 1.9 million total impressions . Previous Next

White Claw < Back VODKA Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 4 Walls impressions 4M+ White Claw launches their new Triple Wave Filtered White Claw Premium Vodka, and it has everyone saying, “Is it 5 o’clock yet?”. The liquor brand known for its tasty spiked seltzers is moving into new territory with a premium vodka made with 100% pure American grain and distilled five times, giving it a smoother and cleaner taste. The launch of a new drink calls for no less than four hand-painted murals in three major cities across the country. From Chicago's Gold Coast, the Venice Beach boardwalk in Los Angeles, and the glamourous SoHo streets of New York City, our team mixed, rigged, and hand painted the new sleek and modern White Claw bottles for all to see, coast to coast. These larger-than-life murals are located in some of the most high-traffic areas in the country, where tourists and locals alike witnessed the hand painted reveal of the new White Claw product. In fact, each mural was hand painted on high-impact walls where people blocks away can still see the mural in all its glory. So, don’t be surprised if you suddenly find yourself craving a smooth, refreshing sip of White Claw’s Premium Vodka. Let’s drink to that! Previous Next

AESOP < Back HAND BALM Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 3 Walls impressions 2M+ Brief Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically. Build Overall Production executed three hand painted murals across key shopping destinations: Williamsburg , Brooklyn ; SoHo, New York ; and Abbot Kinney, Los Angeles . The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals. Reveal As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically. Impact Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities. Previous Next