Netflix < Back UNFROSTED Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 1.2M+ Overall Murals hand painted two murals announcing the arrival of Netflix's upcoming release, "Unfrosted," directed by Jerry Seinfeld. These were not your typical murals; they featured 3D props with larger-than-life “chunks of pop tart" and "jam" to resemble a pop tart breaking apart and oozing sweet, red, sticky, and delicious goo onto the street below. The Pop Tart itself appeared to leap off the wall, thanks to a trompe l’oeil effect achieved by painting the surrounding wall back to brick, making the Pop Tart truly stand out. It’ s a tempting sight as if you could almost reach out and grab a piece of that pastry goodness! The combination of the trompe l'oeil mural and the 3D build-out, installed by Midnight Oil (and the Overall Murals team at our Brooklyn location) , strategically leveraged the Pop-Tart brand's nostalgic allure to spark conversations and increase viewership for the film's release on May 3rd. "Unfrosted" is a comedic gem that promises to delight audiences with its whimsical take on the invention of the beloved breakfast treat, the Pop-Tart. The film features a star-studded cast of comedians, including Melissa McCarthy, Jim Gaffigan, and Amy Schumer. It brings to life Seinfeld's stand-up riff on the joyous memories associated with Pop-Tarts. Set against the backdrop of the 1960s, a period marked by suburban idylls and the Cold War era, "Unfrosted" transports viewers on a nostalgic journey filled with laughter and heartwarming moments. With its blend of humor, nostalgia, and star power, "Unfrosted" promises a delightful cinematic experience that will leave audiences craving laughs and a delicious pastry. The murals generate significant attention, amassing 1,119,652+ impressions across our high-impact Hollywood, Los Angeles , and Bushwick, Brooklyn wallscapes. This strategic placement maximizes visibility and facilitates organic sharing on social media platforms, amplifying the campaign's reach and highlighting the effectiveness of innovative marketing strategies in generating excitement and anticipation for the film’s release. Previous Next

beIn Sports < Back COPA AMERICA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions If you're a soccer fanatic, then more than likely you tuned into beIN Sports for the Copa América international tournament. 2015's competition took place in Chile and gathered all of South America's most talented teams and players, to duke it out for the highly regarded Copa América trophy. beIN enlisted Overall Murals to announce the new network's partnership with the exciting competition. The prismatic colors of various famous players were painted big and high above the heads of New Yorkers near Times Square. A time-lapse video, documenting the production was featured on beIN Sports' https://www.youtube.com/watch?v=KkcDujRxjS I official Youtube page and broadcasted during the games. Previous Next

WARNER BROTHERS < Back IT Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The highly anticipated recreation of Stephen King's, IT is finally here and as a teaser to the movie premiere. Overall Murals created a progressive mural in Venice Beach, CA. Over the course of 4 weeks. The iconic balloon from the original film, floated across the artwork, revealing the phrase "You'll float too". Located on Windward Ave, which leads Venice visitors to the main entrance of the boardwalk, the mural's backdrop boasts views of the infamous Venice Mural and Venice sign, making it the perfect place to attract attention. The highly anticipated recreation of Stephen King's is finally here and as a teaser for the movie premiere on September 8th. Previous Next

REDD'S < Back WICKED APPLE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions Redd's Wicked Apple wanted to build its brand identity and recognition with a campaign that communicated the "effects" of drinking its "Wicked" beverage in an exciting way. Through translucent paint and UV lights, we were able to create a glow invisible during the day and activated at night, to translate the message of transformation in a fun and exciting way. During the day, the characters look like normal people, but at night the wicked is released and the character turns into animals radiating a long-lasting glow throughout the night. Previous Next

Sony < Back BAD BOYS 4 Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The Bad Boys franchise, starring the formidable duo of Will Smith and Martin Lawrence, has been a commercial success since its inception in 1995. The first film introduced audiences to the Miami detectives Mike Lowrey and Marcus Burnett, setting the stage for the sequels Bad Boys II in 2003 and Bad Boys for Life in 2020. The franchise's winning formula of dynamic chemistry and action-packed adventures has made it a staple in action-comedy cinema, setting high expectations for the upcoming Bad Boys 4 . Recognizing the need to make a bold statement, Sony decided to elevate our traditional hand painted advertising murals. Instead, they requested we incorporate glow-in-the-dark elements to create a striking visual effect that would be captivating both day and night. The mural depicted Smith and Lawrence in their roles as Lowrey and Burnett, set against a black backdrop with large, vibrant, and colorful fluorescent letters, filled with scenes from the film, spelling out BAD BOYS. To achieve this effect, our walldogs worked tirelessly into the night, bringing the artwork to life and ensuring the bright colors would punch at night. They utilized orange, green, and pink fluorescent colors to highlight the backdrop. Some areas were further enhanced with specialty UV paints. In contrast, sections that did not receive neon and translucent paint treatments were intentionally left darker, starkly contrasting the glowing elements. The mural was painted on our LA-08 Unit, which is equipped with new lighting fixtures and is located on Venice's iconic Windward Ave. between Pacific Ave. and Speedway in Venice Beach . An area known for its quirky atmosphere, amidst street performers, great nightlife spots like Townhouse and Winston House, and attractions such as the Venice Electric Light Parade , makes this wallscape a perfect location for a glow-in-the-dark mural. Our team of skilled painters worked through the week and found themselves becoming main characters for beachgoers, tourists, and anyone looking to observe the painting's magic in real-time and add some awesome content to their social media feeds. The mural drew significant attention, transforming an already impressive art piece into a dazzling display. Passersby were especially in awe of the actors’ painted portraits and frequently stopped to take photos and share them online, effectively amplifying the campaign's reach. From the mural's creation to its final product, more than 500,000 individuals interacted with the artwork, using their phones to document and share their experiences. This encouraged them and their followers to head to their local theater to catch the latest Bad Boys film! See it in action on our Instagram . Previous Next

Starz < Back HIGHTOWN Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 975K+ For the past 25 years, the STARZ network has continued to deliver premium entertainment and some of the hottest, most binge-worthy, first-run original television series. The latest series, set to release on May 17th, is the American crime drama, Hightown. To promote Hightown, Overall Murals was put to the task of painting a larger-than-life mural that reflects the gruesome opioid epidemic in which the show is set. Towering above the Hollywood Walk of Fame, the 1,800 sq. ft. mural features bold imagery and suggests a dark and perilous story. The craftsmanship of the mural itself displays a mastery of photorealistic and color-blending painting techniques to make this work a one-of-a-kind masterpiece. Previous Next

Art Start < Back DO THE RIGHT THING Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 518K+ Do the Right Thing. The phrase seems simple enough, yet this 2020 has felt like one big reminder. With the COVID-19 pandemic placing the whole world on pause, a long overdue social rights movement, the upcoming US election, and countless other tragedies and major events that seemed to never end, 2020 has been a year of reflection. Feeling the effects of this hostile year, Overall Murals took a stand by creating three large art pieces designed to provoke emotion, empathy, and self-analysis, and to create a difference. Our murals, titled, Do the Right Thing featured illustrations of endless events that turned the world upside down in just the first half of this monumental year. Although this artwork was shared an immeasurable amount of times across social media channels, the real impact came from the QR codes placed on the two smaller walls. One code featured a call to action to make your voice heard by registering to vote. The larger code on the upper wall led to the Overall Murals online store, where passersby could purchase specialty bandanas and prints. 100% of the proceeds were donated to ArtStart, an organization focused on providing creative outlets to marginalized youth. Our Do the Right Thing art mural has been was nominated for multiple categories in this year’s Drum Awards was “highly commended” for Visual Craft. 2020 is now but not forever, take a close look or you may miss something. Illustrations were done by Pedro Oyarbide Rodriguez.Illustration coloring was done by Anna Karbashyan Previous Next

LONGCHAMP < Back LE PILAGE/TP Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 2M+ Fashion meets art in Longchamp’s current partnership with Italian artists Maurizio Cattelan and Pierpaolo Ferrari, known for creating the esteemed TOILETPAPER MAGAZINE. Both brands share universal, artistic, colorful, and optimistic values, bringing a playful vibe to our wallspace in fashionable Soho, New York . We hand painted the iconic Le Pilage/TP featuring a baguette and a French bulldog held by two Caravaggio-esque men. The artists behind this collaboration aim to bring excitement and surprise into people's lives by using contemporary methods and playful photography to help people see the world from a fresh perspective! This mural is a perfect example of their creative vision. Using vibrant colors, playful photography, and a simple call to action directing people to Longchamp's Soho store leaves a lasting impression on the 500,000+ people who view this mural weekly. Previous Next

ON RUNNING < Back SOFT WINS Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 600K+ When On Running tapped us for their latest campaign, they weren’t just looking for a mural; they wanted to go the extra mile. Lucky for them, we lace up for that kind of challenge. Right off the Venice Beach boardwalk , we hand painted a powerful image of three-time marathon winner Hellen Obirir caught mid-moment, feet in the air, back against the floor, face laser-focused. But we didn’t stop at the paint. Using our in-house Paint Lab services, we broke the plane, literally. We fabricated a 2D extension of the runner’s feet in the On Running Cloudsurfer Collection shoes, allowing them to go above the wall. It added dimension, movement, and a jolt of surprise that turned passersby into spectators, snapping photos and stopping in their tracks. This is the magic of OOH extensions. They don’t just enhance a mural, they transform it into an experience. By adding sculptural buildouts, brands can leap off the wall (just like this runner) and into real-world attention. It’s an eye-catching, buzz-generating way to stretch the canvas and the campaign. The result? Over 600K+ impressions from foot traffic alone. No algorithms, no skipping. Just real eyeballs on a real wall. From permits to production to installation, our team managed every detail with the kind of precision that mirrors On Running’s own performance-driven ethos. This wasn’t just a mural. It was a full-on OOH activation, designed to move. And a perfect example of how we don’t just paint walls, we build platforms for bold ideas. Previous Next

Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

Dior < Back MISS DIOR FOR LOVE Overview Service Outdoor Advertising industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 500K+ With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love? Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove . The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman. The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy. Previous Next

GoPuff < Back BE RIGHT THERE Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 3 Walls impressions 571K + GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. City dwellers can’t deny the convenience a delivery service can make in their lives. The average fast-paced hard-working individual may get home from a long day of work and find that a trip to the grocery store just doesn't fit into their busy schedule. That’s where GoPuff comes in. Gopuff is a delivery service app that provides daily necessities like food, home essentials, snack delivery, and alcohol without having to make a trip to the store. Their direct-to-consumer model allows the app to analyze and foresee customers’ ordering habits and detect shifting consumer preferences, patterns, and purchasing routines as the e-commerce industry evolves. This offers companies in-depth consumer insights on how their products are being used, what steps need to be taken to remain up-to-date in a competitive market, and how to retain brand loyalty. GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. This giant mural was the perfect reminder for a daily passerby rushing to their workout class to order their Dove body wash and have it arrive by the time they return home for their post-workout shower - a prime example of the impact GoPuff will have on the local Williamsburg user who wants their groceries without sacrificing convenience. And we are pleased to be a part of communicating that service through hand paint. Previous Next