DC Universe < Back CHALLENGE CONVENTION Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 460K+ Strong female leads? Check. Exclusive DC content? Check. Members only comic shop? Check. DC Universe, the new way to watch all your favorite super heroes has launched and streaming will never be the same. The uber popular DC Comic movies, series, comics, and merch can now be found all in one place, where true fans can come together with endless streaming services. Gracing the streets of Bushwick, Brooklyn , Wonder Woman overpowered this large street level wallscape, offering the perfect opportunity for selfies with a fan favorite character. The comic book-style mural empowered the thousands of women who had the opportunity to check it out, with the words “The Past, Present, and Future is Female on DC Universe”. Previous Next

White Claw < Back VODKA Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 4 Walls impressions 4M+ White Claw launches their new Triple Wave Filtered White Claw Premium Vodka, and it has everyone saying, “Is it 5 o’clock yet?”. The liquor brand known for its tasty spiked seltzers is moving into new territory with a premium vodka made with 100% pure American grain and distilled five times, giving it a smoother and cleaner taste. The launch of a new drink calls for no less than four hand-painted murals in three major cities across the country. From Chicago's Gold Coast, the Venice Beach boardwalk in Los Angeles, and the glamourous SoHo streets of New York City, our team mixed, rigged, and hand painted the new sleek and modern White Claw bottles for all to see, coast to coast. These larger-than-life murals are located in some of the most high-traffic areas in the country, where tourists and locals alike witnessed the hand painted reveal of the new White Claw product. In fact, each mural was hand painted on high-impact walls where people blocks away can still see the mural in all its glory. So, don’t be surprised if you suddenly find yourself craving a smooth, refreshing sip of White Claw’s Premium Vodka. Let’s drink to that! Previous Next

High Line Art < Back ROSANA PAULINO Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions 8M+ Rosana Paulino’s The Creation of the Creatures of Day and Night , hand painted by Overall Murals on The High Line Art , is a breathtaking work that blends mythology, ecology, and history. Highlighting the lasting effects of slavery and colonial violence in Brazil, the mural centers on Afro-Brazilian women and the mangrove biome as symbols of resilience and renewal. In Paulino’s mangrove series, the mural reimagines tree women as mythological figures embodying life and death, day and night. Created in collaboration with Paulino and The High Line team, Overall Murals captured every detail of her vision. From precise color matching to replicating her intricate designs, our team upheld the highest standards to honor Paulino’s artistry. This mural, which will remain on display for a year, will be seen by over 8 million annual High Line visitors, making it a powerful platform to share her story. Overall Murals is deeply excited about projects like these. We are passionate about honoring artists, especially those with inspiring messages, and feel privileged to share Paulino’s profound narrative. Painting this mural was not only a technical achievement but a meaningful opportunity to amplify her voice and celebrate the ecological and cultural significance of the mangrove biome. Previous Next

Hendrick's Gin < Back IT'S NOT FOR EVERYONE Overview Service Outdoor Advertising, Special FX industry Alcohol markets Philadelphia Wall(s) 1 Wall impressions Hendrick's Gin’s unusual 3-D art concept to realization. Before the paint even hits the wall, most of our hand painted murals require quite a bit of preparation, however, being that 90% of this particular mural wasn't actually being painted on the wall, much of it needed to be done in-house and carefully planned out from the first to final step of execution. In order to withstand a harsh East Coast winter, the pieces had to be resilient to the elements. Each piece was hand cut and painted in our shop, then brought toPhiladelphia for installation. Hendrick's distinct and whimsical imagery is rich in detail, collaged with odd sights and the very ingredients of which the gin is infused with - rose petals and cucumbers. The deep red roses and starry grey background were painted directly onto the wall, while all the wooden objects, including a cocktail glass, butterflies, winged man in coattails, a tiny man riding a tortoise atop a mushroom, cucumber slices and the statement, “It's not for everyone” pop out from the facade upon five floating planes. The illustrations' structural tiers can be viewed more sculptural than as the typical flat painting, and as so, it invited many curious onlookers and admirers from a city known for its ubiquitous murals. Previous Next

Sephora < Back MEATPACKING DISTRICT Overview Service Commercial Signage industry Beauty markets New York Wall(s) 1 Wall impressions Sephora, an international cosmetic chain and division of LVMH enlisted Overall Murals to apply a little make-up to a forthcoming edition of their store in NYC's Meatpacking District. The store's flame icon was converted into an art piece with a minimalistic structure composed of a 1 1/2-inch square, which was carefully but randomly positioned throughout. Made up of only two colors, black and white, an optical mixing effect was achieved. Hand painting each of these glossy white squares on the uneven matte black surface of the brick was a repetitive process. However, this process and the final product became a melding of the traditional craft of sign painting with the sort of techy 8-bit or mosaic-style artwork. Our painters worked through summer thunderstorms, adjacent to old-school meat packers, above photo shoots of models, and below swimmers on nearby rooftop pools. The building itself is a landmark property, making the mural's approval process about four months. Of Sephora's 750-plus stores, this is the brand's first and only mural. Previous Next

NORWEGIAN CRUISE LINE < Back ESCAPE TO THE GREAT LIFE Overview Service Outdoor Advertising, Content Creation industry Travel markets New York Wall(s) 1 Wall impressions 236K+ As part of Norwegian Cruise Line’s national campaign “Escape to the Great Life,” we brought a piece of paradise to the heart of New York City . A hand painted mural on our high-visibility Soho Wall promoted the brand’s private island in the Bahamas, Great Stirrup Cay. Amid the hustle and bustle of downtown Manhattan , we created a photorealistic beach scene that captivated passersby. The artwork depicts a sun-soaked hammock gently swaying under palm trees, with a cruise ship anchored in the calm waters behind an idyllic portal to a vacation. Every detail was meticulously painted by our team, transforming the busy street into a temporary escape. Pedestrians paused to admire the mural, often taking photographs in front of it. Whether they were commuters, tourists, or locals, the mural provided a moment of warmth and serenity, which was exactly the emotional trigger the campaign aimed to evoke. This inviting visual served as one of the brand’s NYC “escape hatch” activations, part of a multi-channel rollout that included national TV, streaming, and over 250 OOH locations. Our Soho mural stood out as a key visual anchor, generating over 236K impressions in four weeks. To extend the mural’s reach, we produced a video with our Silver Package . This package features partial timelapse, b-roll, environmental, in-process, and final shots of the mural, making it a fantastic way to showcase the entire painting process and bring the artwork to life beyond the wall. The immersive effect of hand painted art, especially one so transportive, goes beyond mere brand visibility; it offers an experience. For Norwegian Cruise Line, this meant transforming a city wall into a window to vacation. Previous Next

Havaianas < Back HEADQUARTERS Overview Service Commercial Signage industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions As the world continued to shelter in place under the dark looming cloud of COVID-19, the original flip flop sandal maker brand, Havaianas decided it was time to upgrade their new North American HQs building, located off of Abbott Kinney Blvd. in Venice Beach, CA, and add a vibrant splash of color and soulful design. The inspiration and original design was sourced from an old school Havaianas catalogue and originally created by Brasilian artist, XYZ. The artwork was then digitally manipulated and retooled by Overall Murals to fit perfectly on the new HQ's building. Over the course of 10 days in late June / early July, the Overall Murals paint crew worked in unison to deliver the goods. The vibrant colors and bold imagery radiate an uplifting and festive vibe that reflects the heart and soul of the best flip flop and sandal maker in the world. Previous Next

Get to know the area SOHO SoHo, in New York City , is a vibrant neighborhood where history meets creativity. Known for its iconic cobblestone streets and stunning cast-iron facades, it combines old-world charm with modern energy . Once an artist haven, SoHo has transformed into a global hotspot for art lovers, fashion enthusiasts, and foodies. The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Audience Income level: Upper-middle class Occupation: Wealthy professionals, entrepreneurs, and creatives Interests: Gallery hopping, shopping at designer boutiques, dining at trendy restaurants, attending exclusive events, and staying ahead of cultural and style trends Lifestyle: High-end living, creative exploration, and social buzz Education: College degrees and advanced professional qualifications. Population 18.9K+ Median Age 41 Individual Income $152K+ Residents 12.5K+ Population density High Population growth 0.12% Fun Fact SoHo has been home to many famous people, including Taylor Swift, Jake Gyllenhaal, Justin Timberlake, Jessica Biel, Leonardo DiCaprio, Jean-Michel Basquiat, Philip Glass, Robert De Niro, Sarah Jessica Parker. SoHo is one of the most sought-after neighborhoods for brands to have a presence in. Soho's iconic cast iron architecture, abundance of shopping, world-class restaurants, and the city's most expensive real estate attract affluent consumers ready to spend. Our variety of hand painted premium inventory offers something unique for brands to tell their story. Scott Burdick, VP of Sales M-58 + M-63 LAFAYETTE ST. & CANAL ST. A dynamic group of fashion-forward individuals who set trends and influence the pulse of urban fashion with their unique , curated looks. Why Advertise here Position your brand at the heart of culture and style with two prime wallscapes at Lafayette and Canal Streets in SoHo, a hub for fashion influencers and industry leaders. Your campaign will become part of a vibrant tapestry of creativity and luxury , impossible to overlook. Nearby, patrons enjoy crafted cocktails at local bars, dine on upscale farm-to-table dishes, and shop at local boutiques, making your advertisement a lasting impression where the fashion world meets, even after Fashion Week ends. M-64 CANAL ST. & BROADWAY This area draws night owls with its late-night hotspots , stylish lounges, and vibrant energy, offering endless options for those who thrive after dark . Why Advertise here Advertising on Canal Street and Broadway offers exceptional exposure at one of NYC’s busiest intersections . Located between downtown’s edgy charm and SoHo’s sophistication, this wall overlooks SoHo, Chinatown, and Tribeca , capturing a diverse audience of locals, tourists, and professionals. Its cultural and commercial blend makes it ideal for high-impact advertising. M-68 W. BROADWAY b/w HOUSTON & PRINCE ST. Individuals who shape and influence trends by curating art, fashion, and experiences that reflect the latest creative expression and style. Why Advertise here Our West Broadway wallscape is in one of New York's most iconic neighborhoods . The area features luxury shops and top restaurants, attracting a stylish crowd of influencers and celebrities. This vibrant stretch between Houston and Prince connects your brand to a dynamic group of individuals at the center of style, fashion, and culture, making it an ideal location for maximum awareness and impact . M-69 LAFAYETTE ST. & SPRING ST. A refined and culturally engaged group that influences cultural shifts and values uniqueness , innovation, and high-quality artistic expression. Why Advertise here Located at the intersection of Lafayette St. and Spring St. , this vibrant mural connects the trendy neighborhoods of Nolita and Soho , known for their shopping, dining, and cultural scenes. The area attracts a diverse crowd of pedestrians, cyclists, and visitors drawn to high-end shops, popular eateries, and cultural spots. With easy subway access and Citibike stations nearby, advertising here places your brand in the heart of Manhattan’s most energetic areas, reaching trendsetters who appreciate style and innovation. M-74 GRAND ST. & THOMPSON ST. Navigating the city streets to uncover hidden gems and vibrant cultural niches in this ever-evolving artistic hub . Why Advertise here Advertising on Grand Street and Thompson Street presents a prime opportunity to reach one of Manhattan's most vibrant areas , blending SoHo and Tribeca. This hub is surrounded by high-end shopping , trendy boutiques, and artisanal cafes, ideal for fashion, art, and food lovers. Make your advertisement in a dynamic neighborhood offering diverse experiences and an excellent venue for brand exposure . Get to know the area Meatpacking District The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Anchored by landmarks like the Whitney Museum of American Art and the High Line —a unique elevated park with breathtaking city views—the district offers a perfect blend of culture, style, and urban charm. It's a vibrant destination for locals and tourists alike, embodying NYC's spirit of reinvention. Audience Income level: Upper-middle class Occupation: Finance and Banking, Technology, Legal, Healthcare, Real estate brokers and developers, creative directors, producers, Management consultants, Executive Roles Interests: Young, affluent professionals with a strong interest in fashion, dining, art, and nightlife Lifestyle: Tourists, fashion lovers, and people looking to have a night out, high-end shopping, dining, and nightlife. Education: Bachelor's Degree and advanced professional qualifications. Population 34.2K+ Median Age 37 Individual Income $154.9K+ Residents 78 Population density High Population growth -9% Fun Fact The neighborhood was a major destination for produce, poultry, fish, and meat in the 1880s. The Gansevoort Market, an open-air space for buying and selling produce, opened in 1879. You're reaching a sophisticated, high-spending audience, locals and tourists alike, who walk these streets daily. This isn’t just an ad—it’s a statement piece in one of the most iconic neighborhoods in New York City. Mike Christensen, Director, East Coast Sales M-62 GREENWHICH ST. & GANSEVOORT ST. A premier shopping destination where luxury brands, cutting-edge fashion, and stylish boutiques converge in a historic yet modern setting. Why Advertise here Positioning your advertisement at the intersection of Greenwich St. & Gansevoort St. offers unparalleled visibility in the heart of the Meatpacking District, a cultural and commercial hub . This prime location attracts a dynamic mix of affluent locals, fashion enthusiasts, tourists, and industry trendsetters drawn to the area’s luxury retail stores, world-class dining, and art galleries. The vibrant foot traffic and steady flow of visitors ensure your brand reaches a diverse , highly engaged audience in one of Manhattan’s most iconic neighborhoods .

Mailchimp < Back BE YOURSELF Overview Service Outdoor Advertising industry Technology markets Los Angeles Wall(s) 1 Wall impressions 500K+ Being yourself makes all the difference is a good motto to live by. This winter, Mailchimp set out to inspire Los Angeles residents and tourists to be individuals by being themselves. Overall Murals painted a photorealistic portrait of a strong looking woman, combined with bold, colorful graphics in the background. The contrast of the simple typography, with the eye-catching imagery of the woman creates a captivating advertisement that was not overlooked by Venice Board walkers. Previous Next

Porsche < Back ANA Overview Service Outdoor Advertising, Public Art industry Automotive markets Miami Wall(s) 3 Walls impressions N/A Porsche commissioned us to hand-paint their ANA (Art Not Ads) campaign on three prominent wallscapes in Miami, a market where murals must prioritize art over advertising. Porsche faced the unique challenge of showcasing its car without direct branding. So, artist Chris Labrooy took on the task with bold, Miami-inspired designs that subtly conveyed "Porsche" while staying true to the brand’s image. Our team meticulously painted these murals across Miami, coinciding with Art Basel , when the city celebrates art at every corner. In Litte Havana, our street-level wallscape (MIA-02) features a photorealistic white Porsche Taycan set against a sleek, futuristic background with vibrant neon lighting and geometric shapes, creating a digital, surreal feel. In Wynwood, Miami’s hub for murals, we hand painted two artworks that blend into the area’s art scene while standing out for their Porsche-inspired design. On wallscape MIA-03, a blue Porsche Taycan GTS appears in motion against a pastel, geometric backdrop, capturing Miami’s lively spirit and tropical vibe. Lastly, our wrap-around mural (MIA-04) combines futuristic and tropical elements with floating cars. Our painters expertly maintained the design’s structure despite the challenges posed by a garage door surface, ensuring the mural’s intricate details matched the design. These murals demonstrate how advertisers can create brand-recognizable art without overt branding, allowing the design to make a statement. This approach resonates deeply in a city that values art and luxury, transforming commercial spaces into meaningful artistic expressions. This campaign successfully fused brand and art for Porsche—an experience we look forward to recreating. Previous Next

Oakley < Back MORE THAN MEETS THE EYE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, New York Wall(s) 2 Walls impressions 680K+ Oakley, one of the most popular eyewear brands, included two stand-out murals for this year's Lifestyle campaign. Hand painted by yours truly, in Venice Beach, Los Angeles , and Bushwick, Brooklyn , the campaign features two brand ambassadors, Damian Lillard, an NBA basketball player, and Alexia Putellas, a professional soccer player wearing the BXTR and HSTN glasses designed for athletes and culture enthusiasts. The campaign celebrates the authenticity and self-affirmation that athletes embody on and off the field. Our talented paint crew behind the murals lives by these values, planning, strategizing, and passionately painting for days to complete each campaign. Oakley's creative challenged our painters with colorful, photorealistic, and textured designs. However, the team successfully captured the essence of the campaign over five days, with each painter strategically placed to work on their strengths, be it pictorial, backgrounds, or blends. The results are stunning, showcasing the Oakley athletes' energy, passion, and authenticity, drawing attention from far and wide. Every bold stroke and explosion of color reminds viewers that summer is just around the corner. Previous Next

Budweiser < Back AMERICA Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 151K+ Nothing says America like an ice cold beer. This summer, Budweiser's launch of the 2016 campaign America Is in Your Hands took this idea one step further, by replacing the name of the popular beer with the word America. In conjunction with the Summer 2016 Olympics and the heated preliminary election taking place, Ricardo Marques, a vice president from Budweiser named this the most American Summer ever. Brazilian artist Rafael Grampá and Budweiser teamed up to reinterpret American Patriotism, through a series of murals across the USA. Grampá, who is best known for his comic books, is also an in-demand illustrator for ad campaigns. Overall Murals was there to put the America dream into fruition. The focal point of the hand-painted mural is a metallic replica of the new iconic can atop a background watercolor wisps and clouds paired with Americana imagery. It stands surrounded by nationalistic symbols in red, white and blue; representing patriotism, freedom, power and hope. Previous Next