Joe & the Juice < Back MIDTOWN, NEW YORK Overview Service Commercial Signage, Public Art, Overall Creative industry Food & Beverage markets New York Wall(s) 1 Wall impressions N/A At 1185 6th Avenue in Midtown Manhattan, we transformed New York's latest Joe & The Juice and its feature wall into more than a mural; it’s a Manhattan oasis that invites pause amid one of the city’s busiest corridors. Painted inside the store but visible from the street, the wall draws passersby and customers into its world, with seating directly in front so they can sit within the mural and experience it as an immersive environment rather than just a piece on a wall. From the outset, Joe & The Juice really wanted a more abstract vision with subtle references to New York woven in, nothing literal or overly obvious. Our Overall Creative team built a concept rooted in contrast: city and nature, structure and flow, energy and calm. Abstract forms echo nearby green spaces and pathways, while fruit-inspired shapes quietly nod to the brand’s offerings. A hidden circular gesture forms a subtle “J,” rewarding those who take a closer look. The color palette highlights the brand’s signature pink, layered over complementary tones and a textured, stone-like background for depth. Abstract references to local landmarks, including Central Park, the American Museum of Natural History, and Strawberry Fields, embed the mural in its Midtown context without overwhelming the narrative. The result is a dynamic, high-impact wall that functions as a brand beacon, encouraging photography, social sharing, and lingering moments. For a closer look at the creative process and the evolution from sketch to final wall, read our full journal post . Previous Next

LEXUS < Back LEXUS IS 2021 Overview Service Outdoor Advertising, Overall Creative industry Automotive markets New York Wall(s) 2 Walls impressions 930K+ In November, Moxi Events sought us out to spearhead a project to announce the launch of Lexus’ new luxury vehicle, the 2021 Lexus IS . Lexus was looking to break away from traditional automobile campaigns and tap into a new demographic of millennials. And what better way to announce a “thrilling” new campaign than on a 1300 square ft hand painted mural in the heart of Williamsburg, Brooklyn . Lexus was interested in supporting a local artist that would capture the spirit of their new modern design. So, we tapped into our rolodex of quality artists and asked the queen of graffiti, Queen Andrea , to brainstorm on the project. Why Queen Andrea? As a native New Yorker influenced by her environment and raised by artists, Andrea has left her mark (literally) and continues to do so through her use of color, graffiti, graphic design, and typography. Her overall energy toward the project made her a perfect collaborator for the Lexus IS campaign. The result? Lexus received a high-end street art mural that grabbed the attention of passersby (835,680 to be exact) and as an added bonus, a QR code was drawn onto the side of the mural. The QR code is a great tool, especially during the pandemic as it provides viewers with a seamless experience to engage with the brand. In fact, a recent survey done by Beacon Technology found, “18.8% of users in the US and the UK strongly agreed that there was a visible increase in QR code usage {…}.“ Adweek also notes, “41% of consumers are willing to scan QR codes for contactless purchase.” https://www.youtube.com/watch?v=wevHTxuwpZ0 As a result, Lexus’s use of QR codes was a perfect approach to lead every Williamsburg millennial, already attached to their phone, to the Lexus IS page — ‘cause hey, what millennial isn’t attached to their phone? Check out the hand painted graffiti signs and let us know what drives you! BEYOND THE WALL Artwork extended beyond the wall into car wraps, posters, and postcards to show at dealership showrooms. Previous Next

JOHNNIE WALKER < Back JAMES JEAN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 1.6M+ The unveiling of the Johnnie Walker Blue Label Lunar New Year mural is a testament to the harmonious union of exquisite whisky craftsmanship and captivating visual artistry. Created by the globally acclaimed Asian-American artist James Jean , this limited edition bottle serves as a toast to good fortune and the Year of the Dragon, boasting a mesmerizing design that elevates it to a true masterpiece. James Jean's fusion of painterly realism and abstraction techniques vividly portrays the noble wood dragon, the Chinese zodiac animal for 2024. Widely considered the most powerful among the zodiac animals, the dragon symbolizes life and creativity and is an auspicious sign for future prosperity. For a brand dedicated to artistry and excellence, it's no surprise that the leading whiskey brand chose Overall Murals (OM) to hand paint a mural showcasing their latest collaboration. The meticulous process was live-streamed on OM's Instagram account , engaging 22.9K followers. The final social video was collaboratively shared on Instagram with the artist James Jean , who has 1.2M followers. Covering 1,260 square feet of the building’s facade, the mural wall became a canvas for Jean's design, capturing the attention of San Francisco’s diverse audience with 1.6M+ impressions from the passersby below. It was perfect timing, coinciding with Chinatown's annual Lunar New Year parade on February 25th, where thousands of people witnessed dragon dancing, martial arts performances, and our colorful mural for Johnnie Walker. The Johnnie Walker Blue Label x James Jean collaboration transcends the boundaries of traditional whisky branding, seamlessly merging the worlds of spirits, art, and culture. This unity between the renowned artist, Overall Murals, and the iconic whisky brand resulted in a final product that delights the taste buds and enriches the visual landscape of a bustling urban environment. Previous Next

COMCAST < Back THE WIFI IS BOOMING Overview Service Outdoor Advertising, Special FX industry Technology markets Atlanta, Seattle Wall(s) 2 Walls impressions 502K+ We partnered with Xfinity, Comcast’s internet brand, to showcase their latest campaign, “The WiFi is Booming,” through two vibrant, anamorphic hand painted murals in Seattle and Atlanta. https://video.wixstatic.com/video/8d7b95_4ee9c5e0f33842f58f74caa75eee5b07/1080p/mp4/file.mp4 VIDEO BY ATLAS In Poncey-Highland, Atlanta , the mural boldly announces “THE WIFI IS BOOMING” in striking white block letters against a lively purple background filled with swirling, concentric linework. This energetic design grabs attention from a distance and invites viewers to absorb the powerful message about reliable WiFi connectivity. Over in Pike Place, Seattle , the mural featured an innovative projection mapping element at night. The 3D projection by Atlas Media Group created an engaging optical illusion, making the word “BOOMING” appear to spin and radiate outward in waves, enhancing the sense of depth and motion. This dynamic effect reinforced the idea of constant, powerful WiFi coverage enveloping you. Both murals were a hit, generating 502 K+ impressions and transforming city walls into vibrant reminders that in Xfinity’s world, WiFi is truly booming. Previous Next

AESOP < Back HAND BALM Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 3 Walls impressions 2M+ Brief Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically. Build Overall Production executed three hand painted murals across key shopping destinations: Williamsburg , Brooklyn ; SoHo, New York ; and Abbot Kinney, Los Angeles . The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals. Reveal As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically. Impact Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities. Previous Next

Canada Goose < Back GOOSE PEOPLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ As part of their FW19 global campaign, luxury appare brand Canada Goose profiles the lives and backgrounds of three unique individuals - Italian artist and illustrator, Alice Pasquini, Beijing-born expedition leader Jiayi Zhao, and Canadian NHL veteran Jordin Tootoo. While all coming from vastly different backgrounds, the three have a mutual interest in giving back to the people and places that inspired them. The artwork, designed by Pasquini features the portraits of Zhao, who built her expedition knowledge by exploring the redwoods just outside of San Fransisco is now a highly praised sought after guide to the poles. Tootoo, also featured in the artwork, now acts as an activist and social leader of his homeland community after a successful 15 year career as the NHL's first ever Inuk - all while facing series of personal struggles along the way. The two along with Pasquini are the newest members of Goose People. Our Melrose Avenue wall, which sits within the midst of on of LA’s hottest shopping districts, served as the perfect location to tell the stories of these newest brand ambassadors on this fun &amp; vibrant mural. The Overall team adopted Pasquini’s watercolor and illustrative style for this mural, overlooking the happening street below. The earthy color palette was given a pop using the enamel paint, which feels reminiscent of both Canada Goose’s brand and the “Goose People” highlighted here. Previous Next

TCU < Back 150TH ANNIVERSARY Overview Service Public Art industry Education markets Texas Wall(s) 2 Walls impressions N/A Texas Christian University (TCU), situated in Fort Worth, TX, commemorated its 150th anniversary by collaborating with Overall Murals, to hand paint two permanent high-impact wallscapes in Fort Worth to honor TCU's rich legacy and status as a leading Texas institution. Two school alumni designed the murals, each encapsulating facets of TCU's heritage and vibrant community. Artist Trevor Scott, a TCU graphic design alumnus, designed the monumental 96-foot tall and 90-foot wide mural that towers above Fort Worth’s downtown area. This design showcased iconic TCU landmarks like Frog Fountain and SuperFrog alongside Fort Worth's landmarks, including Bass Performance Hall and the city’s skyline. Its longevity, planned for at least five years, ensures a lasting tribute to TCU's legacy. Natalie Neale, another TCU graduate, designed a colorful mural that pays homage to a cherished tradition dating back to 1986 – TCU's annual tulip planting. Composed of a rainbow of tulip petals, this mural invites engagement, encouraging passersby to interact and pose in front of it, fostering a sense of community and connection. This wall, in particular, was especially challenging due to the artwork's rocky surface and soft blend of gradients. It was, as the painters called it, “a brush killer.” https://vimeo.com/900225054 These vibrant murals serve as captivating art pieces and embody the essence of the university. Fort Worth, brimming with school pride, is notably influenced by TCU, which is evident in the pervasive display of the university's distinctive purple hue throughout the city. The collaboration between TCU and Overall Murals not only underscores the artistic brilliance of these installations but also highlights their strategic role as powerful recruitment tools. By showcasing TCU's excellence, these murals play a pivotal role in instilling pride among students, faculty, and alumni during city visits. Previous Next

INSTAGRAM < Back YOURS TO MAKE Overview Service Outdoor Advertising industry Technology markets San Francisco, Los Angeles, New York, Atlanta, Chicago Wall(s) 11 walls impressions 6.5M+ Instagram has launched a new campaign “Who We Become Is Yours to Make.” showcasing how users can explore who they really are with Instagram. After a year that was anything but normal, the world’s most popular social media app aims to push progress, optimism, and reinvention with a campaign focused on empowering people through self-exploration. Because let’s face it, it’s cool to embrace “your weird”. Instagram chose 11 of our wallscapes making it our biggest mural campaign to date!! Care to challenge Instagram and make it 12? https://www.youtube.com/watch?v=K3eGLuYuFqA Murals were located in 5 major cities including, New York City , Chicago , Atlanta , Los Angeles, and San Francisco in areas that are culturally impactful, create major buzz, and appeal to a broad audience of users to the app. Our team hand painted a variety of Instagram Creators including artists, models, athletes, and even a digital alien. These Creators included @Plutopanther, a panther chameleon that likes to hang out on top of its owner’s, @thehanakatan , head and can be found on our three murals in SoMA , Williamsburg , and Bushwick . In Venice Beach and Wicker Park , our team tapped into make-up, painting @madroni_redclock , a funky makeup artist known for their unique aesthetic of using paint rollers, forks, towels, etc. to apply their makeup. And to take things one step further, our team worked on something out of this world with a mural depicting digital terrestrial avatar, @alizarexx , who floats within an intergalactic backdrop on another one of our Venice Beach walls and in Little Five Points. And who’s responsible for all the photos?? None other than the multi-disciplinary artist, Bella Newman who photographed portraits of each Instagram creator, displayed in the campaign’s artwork. Her raw style of capturing the uniqueness and individuality of the various influencers made for the dreamlike and in-your-face mural. The portraits combined with the murals’ size, color, and creativity plus being strategically displayed in some of our best hand paint locations was the formula for a successful mural campaign – Plus who doesn’t stop to touch the mural to see if it’s really hand painted! With Instagram’s creative direction and artwork, the app continues to prove itself as a platform for self-expression. Each mural featured each Creator’s Instagram handle allowing onlookers to connect with those portrayed in the campaign and aligning with Instagram’s continued support to connect its users and facilitate community building for all, coast to coast. Previous Next

Buchanan’s < Back COMO LO DIGAS Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York Wall(s) 2 Walls impressions 770K+ Buchanan’s Scotch Whisky has launched its #ComoLoDigas campaign, celebrating the linguistic diversity within the Hispanic American community, or "200%ers"—individuals who are 100% American and 100% Hispanic. The campaign, featuring SNL’s Marcello Hernández and Puerto Rican Chef Manolo López, honors the unique ways Hispanic Americans pronounce “Buchanan’s” while reflecting their cultural pride. At the heart of the campaign are two vibrant, hand painted murals in New York and Los Angeles , designed by local 200% artists such as D’ana an d Erasto Reyes . In Bushwick, we brought D’Ana’s artwork to life as a larger-than-life mural, capturing her interpretation of the brand in a powerful, hand painted display that celebrates the role of language in creating community. The background features an abstract, swirling mix of black-and-white checkerboard patterns with bright yellow and green, creating a lively, almost hypnotic effect. The word “BUCHANAH,” painted in dripping, red graffiti-style letters, reflects the artist's own pronunciation, emphasizing the campaign's theme. In the heart of DTLA , our team transformed Erasto Reyes's artwork into an expansive wallscape. This mural is a bold and colorful celebration of Hispanic culture and language, dominated by vibrant shades of red, blue, green, and yellow. It features the phrase "Yo Digo" (meaning "I say") at the top, capturing the theme of personal pronunciation. Iconic symbols and urban references add depth, celebrating the cultural diversity of the Hispanic community in Los Angeles. These eye-catching, hand-painted murals in Bushwick and DTLA are powerful tributes to the Hispanic demographic, inviting viewers to celebrate the linguistic diversity of "200%ers." The campaign also includes digital rollouts and social media engagement, encouraging fans to share their own pronunciations of "Buchanan’s," uniting diverse voices in the shared spirit of the brand. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. https://www.youtube.com/watch?v=DjXDnMKEnvo The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

Captain Morgan < Back SLICED Overview Service Outdoor Advertising, Special FX industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 670K+ Captain Morgan and MX Media Group commissioned Overall Murals to hand paint a colorful, eye-catching, anamorphic mural in Downtown Los Angeles as part of the launch of its newest ready-to-drink lineup, Captain Morgan Sliced. The mural celebrated the "Sliced is Better" campaign and was witnessed by over 670,000 passersby over the course of the month. This vibrant advertisement is located in the bustling neighborhood of Downtown Los Angeles , home to LA Live and the Apple Tower Theater . The area frequently hosts live events, making it a perfect location for the advertisement to reach a wide audience during these events. Captain Morgan Sliced is a line of cocktail-inspired malt beverages designed to offer a flavorful and adventurous drinking experience. The launch campaign emphasized sliced elements' convenience and excitement, metaphorically connecting the concept to Captain Morgan's new product line. The mural's focal point was an innovative anamorphic tear. This striking visual element seemed to tear through the artwork, revealing a part of the wall and symbolizing the 'slicing' theme. Originally, the area behind the tear was planned to be white, but our in-house production team proposed a brilliant modification—coloring the tear to match the wall. This alteration amplified the mural's visual impact and underscored the creative thinking and collaboration between Captain Morgan and Overall Murals. In addition to the anamorphic tear, the artwork included a unique design that made it look like you could see inside the building. It showcased three apartments on three levels. Each apartment depicted different activities, adding a layer of narrative and intrigue to the mural. The Captain Morgan Sliced mural in Downtown Los Angeles is a prime example of how creative thinking and strategic execution can elevate a brand launch. With a colorful design featuring an anamorphic tear that successfully engages the public in the mural's creation, Captain Morgan successfully cut through the crowd, making a lasting impression and highlighting the adventurous essence of its new product line. See it in action on our Instagram . Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next