top of page

Search Results

288 results found with an empty search

  • Jobs | Overall Murals

    We are always looking to grow our team. Apply to join Overall Murals today! JoiN OUr TEAm If you don't see a job opening that matches your skills and interests but still want to join our team, we encourage you to send us your cover letter, resume, and examples of your work here . Sales Coordinator New York Apply

  • Hendrick's Gin, WINTER

    Hendrick's Gin < Back WINTER Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Fancy a drink? Revered for its unique flavor, Hendrick's distilled gin has managed to make quite the name for itself. Concocted by the Grant family in 1999, Hendrick's Gin is identified by its unprecedented rose and cucumber notes and apothecary-styled bottle. Gin is not too popular in the markets in comparison to vodka or rum, as its distinct taste, incorporated with juniper berries, doesn't resonate with every palate. However, Hendrick's artistic and original approach has aided in engaging a new demographic intrigued by the bizarre. Noted not only for its premium liquor but its offbeat style of advertisements. The creative designs warrant a feeling of eccentricity. Images of a rather magical, antiquated world composed of obscure colors and various hatching techniques pique your curiosity and lure you in. Amid the final months of 2014, Overall Murals was approached to replicate Hendrick's campaign out of oil paint. Set on the busy corner of Bedford and Manhattan Avenue, near the end of summer, the team managed to erect a painting consisting of sharp colors and definitive line shading. Our talented painters also worked through the brisk November weather to produce a second intricate piece stationed on Kent Ave. along the waterfront. These impressive pieces first garnered attention from inquisitive locals for their detail, whimsical scenes and artistic sensibility but perhaps they also incited enough of the passersby interest to find out more about the curious concoction. Check out the artists in action on Kent Ave. and North 14th St. at the perimeters of Williamsburg and Greenpoint, Brooklyn, in the below short stop motion video. Previous Next

  • BEN & JERRY'S, ANY WAY YOU SLICE IT

    BEN & JERRY'S < Back ANY WAY YOU SLICE IT Overview Service Outdoor Advertising, Content Creation, Special FX industry CPG markets New York Wall(s) 1 Wall impressions 518K+ What's better than Ben & Jerry's pints consumed out of the carton? Ben & Jerry's pints are consumed whenever, wherever. Introducing Ben & Jerry's Pint Slices. The iconic ice cream brand branched out from the usual couch-consumer-friendly clientele and can now be found in portable form. The slices are available in four, fan-favorite flavors, including American Dream and Chocolate Fudge Brownie. The Overall Murals team branched out from our usual medium of oil paint on a flat surface to create a massive, unique, hand made lenticular mural wall. It was to be the first of its kind in outdoor advertising. With only a short time to plan, the crew got to work. Starting off the process by working hand in hand with the client's creative agency, Mekanism. It was quickly noted that this was going to take a lot more planning than anticipated. Everything had to be evaluated and meticulously crafted, from the thickness of each panel, down to the best dimensions for readability. Each piece of the wall was designed to align perfectly. The wall was built and painted in the OM paint shop. Requiring several deliveries, it was later installed on location along the Williamsburg, Brooklyn waterfront. The team pieced together each separate piece to create the unique 3-D, double message effect. Viewing the wall from the left read "Any way you slice it", while from the other side, it proclaimed, "It's Ben Jerry's". Sandwiched by three other hand painted murals, the whole painting came together as a beautiful composition of green rolling hills, cows, and giant ice cream sandwiches -- not a bad way to start the summer. Once the final piece of wood was drilled in and after some blood and sweat, the OM painters overheard statements of those passing by, "Did you see that? " or the more common, "That's so cool", making it worth all the effort. Previous Next

  • Gold Goast | Overall Murals

    Gold Goast Get to know the area Chicago’s Gold Coast got its glow-up after the Great Chicago Fire, when developer Potter Palmer turned the area into a hotspot for the city’s upper crust . These days, it’s where vintage charm meets high-rise glam, with historic brownstones hanging out alongside sleek towers, all set against some of the best Lake Michigan views in the city. But it’s not just about the pretty buildings. The Gold Coast is a vibe. Stroll through lakefront parks, shop at Oak Street’s designer labels , or grab a table at a restaurant that’s probably booked out for weeks. It’s old-school elegance with a modern twist and still the go-to zone for anyone who knows style when they see it. Population 14.4K+ Household income $153K+ $ Median age 50 Personas INCOME LEVEL Upper-class OCCUPATION Finance and Real Estate INTERESTS Upscale dining, boutique shopping, fitness and wellness, art and design, philanthropy, and social events LIFESTYLE Highly social foodies who want to be in the center of the action EDUCATION Bachelor or advanced degrees Top Destinations The Magnificent Mile World-renowned shopping district featuring luxury brands, upscale dining, and cultural landmarks. Lake Front Trail 18-mile path along Lake Michigan, perfect for biking, running, and enjoying stunning waterfront views. Oak Street Beach Popular lakeside retreat offering stunning views of Lake Michigan, ideal for relaxing or outdoor activities. The Gold Coast is one of the wealthiest neighborhoods in the United States, second only to Manhattan's Central Park East. FUN fact With a constant flow of foot traffic and energy that lasts well into the night, it’s an ideal location to connect with an active, social audience, making every impression more impactful and memorable. Mike Christensen, Director, East Coast Sales Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Division st. & N. Dearborn St. C-07 Located in a district synonymous with luxury and sophistication , this prime wallscape is surrounded by some of Chicago’s most coveted destinations . From the architectural marvel of the Charnley-Persky House to high-fashion boutiques like Prada and Chanel , the area exudes exclusivity. The dining scene is equally impressive, featuring Michelin-starred chefs and celebrity-favorite restaurants like Maple & Ash. Luxury car showrooms, premier hotels, and cultural institutions further enhance the area's refined atmosphere, making it a hotspot for high-profile visitors and sophisticated locals. Weekly impressions 169.4K+ Dimensions 1,000 Sq Ft Facing West Why Advertise here? Chicago's Gold Coast is an ideal location for brands looking to gain visibility among an affluent and style-conscious audience . The neighborhood is highly walkable and vibrant, with a population of over 14,000 residents and a Walk Score of 96 . It hosts notable events such as the Gold Coast Art Fair , which attracts over 145,000 attendees each year , and the Gold Coast Greek Fest , featuring authentic Greek food, music, and dancing. These events generate significant foot traffic , providing brands with excellent opportunities to engage with a diverse and upscale audience . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

  • JOHNNIE WALKER, JAMES JEAN

    JOHNNIE WALKER < Back JAMES JEAN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 1.6M+ The unveiling of the Johnnie Walker Blue Label Lunar New Year mural is a testament to the harmonious union of exquisite whisky craftsmanship and captivating visual artistry. Created by the globally acclaimed Asian-American artist James Jean , this limited edition bottle serves as a toast to good fortune and the Year of the Dragon, boasting a mesmerizing design that elevates it to a true masterpiece. James Jean's fusion of painterly realism and abstraction techniques vividly portrays the noble wood dragon, the Chinese zodiac animal for 2024. Widely considered the most powerful among the zodiac animals, the dragon symbolizes life and creativity and is an auspicious sign for future prosperity. For a brand dedicated to artistry and excellence, it's no surprise that the leading whiskey brand chose Overall Murals (OM) to hand paint a mural showcasing their latest collaboration. The meticulous process was live-streamed on OM's Instagram account , engaging 22.9K followers. The final social video was collaboratively shared on Instagram with the artist James Jean , who has 1.2M followers. Covering 1,260 square feet of the building’s facade, the mural wall became a canvas for Jean's design, capturing the attention of San Francisco’s diverse audience with 1.6M+ impressions from the passersby below. It was perfect timing, coinciding with Chinatown's annual Lunar New Year parade on February 25th, where thousands of people witnessed dragon dancing, martial arts performances, and our colorful mural for Johnnie Walker. The Johnnie Walker Blue Label x James Jean collaboration transcends the boundaries of traditional whisky branding, seamlessly merging the worlds of spirits, art, and culture. This unity between the renowned artist, Overall Murals, and the iconic whisky brand resulted in a final product that delights the taste buds and enriches the visual landscape of a bustling urban environment. Previous Next

  • CHASE SAPPHIRE, YOUR INVITATION TO INSPIRATION

    CHASE SAPPHIRE < Back YOUR INVITATION TO INSPIRATION Overview Service Outdoor Advertising, Overall Creative industry Finance markets New York Wall(s) 2 Walls impressions 3.6M After nearly two years of so many people putting travel on hold, Chase Sapphire decided to celebrate the return of travel in a unique, fun, engaging, and “soft” promotional style that coincidentally got people talking about the new benefits (did someone say, “points?”) rolling out of the Chase Sapphire rewards cards. The main objective of this was to get the word out about the new Chase Sapphire card benefits and drive people to their new IG page in an engaging way. Cue, their monumental campaign, Your Invitation to Inspiration. Chase Sapphire wanted to target young millennial professionals interested in traveling and experiencing life off the beaten path. Our impactful ground-level Brooklyn and Soho , New York wallscapes gave them the perfect locations to speak directly to Chase Sapphire’s potential cardholders. Our award-winning in-house Art Studio designed both murals, to display beautiful, bucket-list, travel destinations: Italy’s Almalfi Coast, Santorini, the Maldives, and Norway’s Northern Lights. Each location included unique engagement opportunities where passersby could imagine themselves swinging from a low-hanging lemon tree in the Amalfi Coast, diving into a pool in Santorini, posing on a dock by the beach in the Maldives, or camping in Norway under the Northern lights. Chase Sapphire wanted to incorporate as little branding as possible while maintaining brand awareness. This meant intentionally and strategically placing the Chase Sapphire logo throughout the artwork – on a speedboat, carved into beach sand, or on a wooden travel sign. The goal – gently remind passersby to think about Chase Sapphire without overwhelming the mural design. To increase the following for their newly launched Instagram account , we handpainted a scannable QR Code alongside each “journey” that encouraged onlookers to take “a Peek at Something New”. The QR code opened up in Chase Sapphire’s Instagram handle so people could follow the account and receive updates about Chase Sapphire’s latest rewards. The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. The QR Codes delivered immediate and trackable results building increased consumer enthusiasm for the brand and curiosity about Chase Sapphire’s new rewards program benefits. Passersby, including influencers, @franconorhal , @Tourdelust , and @Jermcohen , and brand Secret NYC, took advantage of the artwork’s engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments. Add to that 1,341,559 total Instagram impressions and an increase of 20,329.4% in Chase Sapphire’s followers. The murals received plenty of kudos from passersby and considerable media coverage, including articles in Business Insider , Johnny Jet , AFAR , and Secret NYC . BEYOND THE WALL To bring its new Williamsburg mural to life, OM’s in-house content capture team created a video documentary that encapsulated the buzz and engagement delivered during and after mural production.Our post-production team spent every one of the nine painting days capturing the hand paint process – from the first brushstroke to the last in – real-time to documenting the full impact this mural and its message had for Chase Sapphire and its direct consumers. Chase Sapphire used the video clips to continue promotion on its social media platforms. Previous Next

  • Sony Pictures, SUPERFLY

    Sony Pictures < Back SUPERFLY Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Entertainment markets New York, Atlanta Wall(s) 5 Walls impressions 1.5M+ SONY Pictures brought Superfly , the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. SONY Pictures brought Superfly, the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. The new cinematic version is set in modern-day Atlanta, the city that artists Dubelyoo, Awe2, and Mister Totem call home. Dubelyoo’s design captures the essence of Atlanta, the skyline, and graffiti style ground the viewer in the city immediately. Totem’s design highlights the street aspects of Superfly, images of money, cars, weapons, and women are set in the foreground of this mural, contrasted with the sparsity of the background the viewer can feel the gravity of Superfly, not just the glamour. In association with an esteemed OM partner, Klughaus, the talented Awe2 created our third Atlanta mural. In this mural the main characters of Superfly light up the night sky, this etherial design includes mid-century Pointillism details which further lend an unmistakable dazzle to this mural. Also brought to us by Klughaus and also prior OM collaborator, MAST designed a Superfly wall that can be found in Harlem. The artist’s comic style of bold graphics fits in perfectly with the neighborhood of the original 1970’s film. These artists know what it means to Redefine the Hustle. Previous Next

  • AMAZON MUSIC, THE HEAD & THE HEART

    AMAZON MUSIC < Back THE HEAD & THE HEART Overview Service Outdoor Advertising industry Music markets Seattle Wall(s) 1 Wall impressions 410K+ We are super proud to have worked on a project that provides us all with a trip back to what was a great day for music. On this day, 30,000 music fans gathered at the iconic Pike Place Market in Seattle to watch the legendary band, The Head and The Heart, perform a live concert (remember those?). The Head and The Heart is an American indie-folk band formed in 2009 by two Seattle natives, Josiah Johnson and Jonathan Russells . The two once busked in the city’s Pike Place Market, historically known for its fish-throwing vendors. That same year the band was signed by Warner Bros. Records and has gone on to release four albums that they performed on that summer day in Seattle. Thanks to Amazon Music , now YOU can experience the concert with the exclusive film release called, Rivers and Roads: The Head And The Heart – Live from Pike Place Market . And we’ve had the privilege of announcing it right where it all happened on 800-square-foot wall space for 435,712 monthly passersby to see. Artists, Dan Cohen , and Eddie Lopez were hired for this project, both spending over ten hours a day on their feet painting through the misty Seattle fog. Dan, a classically trained painter, sculptor, and veteran walldog – painting some of the biggest walls for about twenty years, has been working with Overall Murals for nearly three years now. He painted projects for our clients like Sony Playstation’s Marvel Avengers in Chicago and Ford’s Built for America in Los Angeles. Eddie Lopez, a real OG of the industry, has been hanging off the side of buildings and painting murals and signs for over 40 years. Regarded as one of the best photorealistic mural painters in the country, Eddie’s attention to detail sets him apart from your typical walldog . Needless to say, the blends and detailed lettering were something Eddie and Dan were able to effortlessly translate onto this huge Pike Place wall. We hope the results of their work take every passerby back in time to a moment full of thrill, excitement, and euphoria as we eagerly anticipate the better days ahead. Previous Next

  • New Balance, KAWHI LEONARD

    New Balance < Back KAWHI LEONARD Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ After New Balance established Kawhi Leonard as the face of its basketball division, they were eager to unveil the NBA star’s first signature shoe. What better way to reveal a new shoe, than to create a stunning hand painted mural, along the hottest stretch of the Melrose shopping district? During the month of the NBA All-Star Weekend New Balance teamed up with Overall Murals to bring their latest design to Los Angeles in a major way. The creative featured the first signature shoe of Kawhi Leonard, the NBA superstar for the Los Angeles Clippers. With players of all heights, sizes, and playing styles in mind, the shoe was designed to be the perfect fit for anyone ready to run their game at the highest levels. With vibrant colors and sleek details, the court-ready footwear hit a triple-double on one of our Melrose doubles. Previous Next

  • E! ENTERTAINMENT, FRONT FIVE

    E! ENTERTAINMENT < Back FRONT FIVE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets New York Wall(s) 1 Wall impressions 518K+ New York is known as the fashion capital of the world but back in the early 1940s American fashion was the underdog to the hugely coveted and world-renowned fashion of France. During World War II American designers were finally given their chance to shine. Since France was occupied by Germany, access to French fashion was at a standstill. To showcase up-and-coming designers, one respected publicist decided to create a fashion event in New York which was originally called “Press Week”. Today, we know it as New York Fashion Week. Since its inception, NYFW has been a staple event in New York City. The fashion industry’s elite come from all over the world by invitation only to attend. With such exclusivity to what started as a means to put American fashion on the map, it’s no wonder that every periodical, media outlet and fashion blog wants to cover the event. One of the most recognized in the media frenzy is E!, the hugely popular television channel. Returning as a media partner, E!'s docuseries Front Five returned and aired for 5 days over social media platforms with 5 popular fashion influencers, to give viewers an exclusive look into all things New York Fashion Week. Overall Murals was given not only the change to than paint a teaser ad, but also do a projection mapping for all 5 days of the series. The projections showed each of the 5 hosts, designers Jason Wu, Kim Shui. Lily Aldridge, Halima Aden, and actress Luna Blaise. Lighting up the balmy late summer night, this beautiful integration of hand paint and video projecting is creativity at it's best, worth of unique New York Fashion Week. Previous Next

  • Red Bull, MUSIC ACADEMY

    Red Bull < Back MUSIC ACADEMY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 399K+ Red Bull Music Academy (RBMA) is a five-week series of workshops and concerts, held in a different international city each year. Due to the overwhelming response to RBMA 2013, held in NYC, RBMA will be returning to NYC annually for a festival programmed to run the entire month of May. The NYC 2014 lineup included a special two-night tribute to William Onyeabor, the mysterious and reclusive Nigerian synth-funk pioneer. ATOMIC BOMB! The Music of William Onyeabor featured musical direction by Ahmed Gallab (Sinkane), and performances by David Byrne, Money Mark (Beastie Boys), Pat Mahoney (LCD Soundsystem), Alexis Taylor (Hot Chip), Luke Jenner (the Rapture), Devonté Hynes (Blood Orange), the Lijadu Sisters, and Joshua Redman.Philadelphia-based, Nigerian-American artist Odili Donald Odita created the artwork for this star-studded weekend event. His vibrant, colorful design was paired with RBMA's signature black-and-white text on one of the busiest intersections in Williamsburg, Brooklyn--just down the street from the world-famous Knitting Factory music venue. Previous Next

  • Boston Greenway, SHARA HUGHES

    Boston Greenway < Back SHARA HUGHES Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Overall Murals is proud to have been selected to work with the Rose Kennedy Greenway for the 3rd time to paint the annual mural in Boston’s Dewey Square Park. In 2014, Overall brought to life Shinique Smith’s Seven Moon Junction , then in 2015, Overall painted Lawrence Weiner’s Translation From One Language to Another . This year we were honored to paint Carving Out Fresh Options designed by the Brooklyn-based artist Shara Hughes, a work originally painted on canvas. The first iteration of this painting is currently on view at deCordova Sculpture Park and Museum. Our walldogs brought Hughes’ first large-scale mural to life in just one week. Her design features bold colors and sweeping curves to form a surreal landscape of a rushing waterfall, winding river, and carved rock formations. This 40-foot dreamscape sharply contrasts the structured chrome of the surrounding city and left us wishing we could step through the paint into this imaginary place of lush colors. The Boston community treasures this ever-changing wallscape , the Greenway murals bring a focal point to the park and brighten the spirits of everyone who views it. Check out the process for yourself in this time-lapse video of the process caught by the Greenway crew. Previous Next

bottom of page