E! ENTERTAINMENT < Back FRONT FIVE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets New York Wall(s) 1 Wall impressions 518K+ New York is known as the fashion capital of the world but back in the early 1940s American fashion was the underdog to the hugely coveted and world-renowned fashion of France. During World War II American designers were finally given their chance to shine. Since France was occupied by Germany, access to French fashion was at a standstill. To showcase up-and-coming designers, one respected publicist decided to create a fashion event in New York which was originally called “Press Week”. Today, we know it as New York Fashion Week. Since its inception, NYFW has been a staple event in New York City. The fashion industry’s elite come from all over the world by invitation only to attend. With such exclusivity to what started as a means to put American fashion on the map, it’s no wonder that every periodical, media outlet and fashion blog wants to cover the event. One of the most recognized in the media frenzy is E!, the hugely popular television channel. Returning as a media partner, E!'s docuseries Front Five returned and aired for 5 days over social media platforms with 5 popular fashion influencers, to give viewers an exclusive look into all things New York Fashion Week. Overall Murals was given not only the change to than paint a teaser ad, but also do a projection mapping for all 5 days of the series. The projections showed each of the 5 hosts, designers Jason Wu, Kim Shui. Lily Aldridge, Halima Aden, and actress Luna Blaise. Lighting up the balmy late summer night, this beautiful integration of hand paint and video projecting is creativity at it's best, worth of unique New York Fashion Week. Previous Next

Red Bull < Back MUSIC ACADEMY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 399K+ Red Bull Music Academy (RBMA) is a five-week series of workshops and concerts, held in a different international city each year. Due to the overwhelming response to RBMA 2013, held in NYC, RBMA will be returning to NYC annually for a festival programmed to run the entire month of May. The NYC 2014 lineup included a special two-night tribute to William Onyeabor, the mysterious and reclusive Nigerian synth-funk pioneer. ATOMIC BOMB! The Music of William Onyeabor featured musical direction by Ahmed Gallab (Sinkane), and performances by David Byrne, Money Mark (Beastie Boys), Pat Mahoney (LCD Soundsystem), Alexis Taylor (Hot Chip), Luke Jenner (the Rapture), Devonté Hynes (Blood Orange), the Lijadu Sisters, and Joshua Redman.Philadelphia-based, Nigerian-American artist Odili Donald Odita created the artwork for this star-studded weekend event. His vibrant, colorful design was paired with RBMA's signature black-and-white text on one of the busiest intersections in Williamsburg, Brooklyn--just down the street from the world-famous Knitting Factory music venue. Previous Next

Boston Greenway < Back SHARA HUGHES Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Overall Murals is proud to have been selected to work with the Rose Kennedy Greenway for the 3rd time to paint the annual mural in Boston’s Dewey Square Park. In 2014, Overall brought to life Shinique Smith’s Seven Moon Junction , then in 2015, Overall painted Lawrence Weiner’s Translation From One Language to Another . This year we were honored to paint Carving Out Fresh Options designed by the Brooklyn-based artist Shara Hughes, a work originally painted on canvas. The first iteration of this painting is currently on view at deCordova Sculpture Park and Museum. Our walldogs brought Hughes’ first large-scale mural to life in just one week. Her design features bold colors and sweeping curves to form a surreal landscape of a rushing waterfall, winding river, and carved rock formations. This 40-foot dreamscape sharply contrasts the structured chrome of the surrounding city and left us wishing we could step through the paint into this imaginary place of lush colors. The Boston community treasures this ever-changing wallscape , the Greenway murals bring a focal point to the park and brighten the spirits of everyone who views it. Check out the process for yourself in this time-lapse video of the process caught by the Greenway crew. Previous Next

We're an award-winning hand-painted outdoor advertising company bringing to life large-scale murals that engage the public across the US, from coast-to-coast. Headquartered in Brooklyn, New York, we are passionate about changing the way the world sees art and outdoor advertising. Traditional Hand Paint Since 2010 Who we are Traditional Hand Paint Since 2010 Largest independently owned, award-winning hand paint outdoor advertising company. 15 Year old company (Since 2010) 20+ Design and industry awards recieved 2 Office/Paint shops located in Brooklyn and Los Angeles 9+ Markets in the United States 350+ Jobs completed in 2025 60+ Painters hired coast-to-coast Overall Murals Brings to life large-scale murals that engage the public across the US, from coast-to-coast . we are passionate about changing how the world sees art and outdoor advertising. who chose hand paint Our in-house team of professionals is just as elevated as the work we produce. Our painters move at the speed of need to deliver a premium hand painted products. Meet our team

Häagen-Dazs < Back ALLIES IN ARTS Overview Service Outdoor Advertising, Content Creation industry CPG markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 1M+ Häagen-Dazs sought to celebrate Pride Month with an authentic, handcrafted outdoor campaign that would slow people down and encourage them to savor life’s most beautiful moments. The goal was to amplify their 2025 campaign ethos, “indulgence with intention”, while creating spaces that feel personal, meaningful, and community-driven. Working with Allies In Arts, Häagen-Dazs commissioned two talented underrepresented artists to design murals for our high-traffic walls in Los Angeles and San Francisco . This approach enabled the ice cream brand to highlight the importance of supporting BIPOC, women, and LGBTQIA2+S artists while ensuring that the creative would stand out from traditional advertising. Loveis Wise brought warm, summery tones to Beverly Grove with a mural inspired by Häagen-Dazs® Salted Caramel Macadamia Bar, while Alice Lee complemented the Marina District’s peaceful atmosphere with a gentle color story inspired by Häagen-Dazs® Salted Brown Butter Cookie ice cream. The impact: 1M+ impressions generated across both mural sites during the campaign, and also shared organically on social media by the artists, reaching an even more engaged audience. This project was an inspiring example of collaboration between brands, artists, and nonprofit organizations. By investing in underrepresented talent and celebrating Pride in a way that felt true to both the medium and the message, Häagen-Dazs successfully created an enduring visual experience that engaged audiences on the street and online. Previous Next

Hendrick's Gin < Back IT'S NOT FOR EVERYONE Overview Service Outdoor Advertising, Special FX industry Alcohol markets Philadelphia Wall(s) 1 Wall impressions Hendrick's Gin’s unusual 3-D art concept to realization. Before the paint even hits the wall, most of our hand painted murals require quite a bit of preparation, however, being that 90% of this particular mural wasn't actually being painted on the wall, much of it needed to be done in-house and carefully planned out from the first to final step of execution. In order to withstand a harsh East Coast winter, the pieces had to be resilient to the elements. Each piece was hand cut and painted in our shop, then brought toPhiladelphia for installation. Hendrick's distinct and whimsical imagery is rich in detail, collaged with odd sights and the very ingredients of which the gin is infused with - rose petals and cucumbers. The deep red roses and starry grey background were painted directly onto the wall, while all the wooden objects, including a cocktail glass, butterflies, winged man in coattails, a tiny man riding a tortoise atop a mushroom, cucumber slices and the statement, “It's not for everyone” pop out from the facade upon five floating planes. The illustrations' structural tiers can be viewed more sculptural than as the typical flat painting, and as so, it invited many curious onlookers and admirers from a city known for its ubiquitous murals. Previous Next

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

The Beekman < Back GFI Capital Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions Nestled in the heart of New York City’s new hot spot, the Lower Manhattan District, is a new boutique hotel and residential tower, The Beekman , developed by GFI Capital . The unique set of buildings has raised the bar for luxury living. The lower landmark structure holds the hotel and dates back to 1881; it’s one of Manhattan’s first skyscrapers. This nine-story historical site had been nearly abandoned and long forgotten. For its transformation, the hotel was carefully renovated and restored over the course of two years. The interior is beyond impressive, starting from retained historical features to the atrium’s majestic pyramidal skylight. In contrast, connected to the hotel is a modern soaring residential high rise with concrete facades, one which as a blank canvas begged for as much love as the rest of the edifices had been shown. The Overall Murals team’s expertise in large scale paintings led them to spearhead this noteworthy project. Suspended nearly 600 feet in the air, amongst Manhattan’s tallest constructions, on several platforms, the crew took in the view while tattooing a cold grey concrete wall with a special concrete stain, promised to last forever. The result, which was designed by the buildings’ design firm GKV Architects, is a massive, over 150 foot tall optical illusion. The trompe l’oeil’s technical shadows and highlights of white and grey tones on the south wall gives dimension to an otherwise flat facade; mirroring the northern facing wall with its actual columns and cross beams. However, upon comparing the two, it’s hard to tell the difference. Previous Next

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PEACOCK < Back FIGHT NIGHT Overview Service Outdoor Advertising industry Entertainment markets Atlanta Wall(s) 3 Walls impressions 430K+ In the world of heist dramas, it’s all about the knockout cast and a plot that packs a punch. Peacock’s new series, " Fight Night: The Million Dollar Heist ," delivers on both counts, starring heavyweights like Kevin Hart, Samuel L. Jackson, and Taraji P. Henson. To celebrate its premiere, we partnered with the client t o transform three iconic Atlanta locations into vibrant, hand painted murals—perfect for that Instagram-worthy selfie. Set in 1970s Atlanta, the series throws viewers into the high-stakes aftermath of a daring heist executed on the very night of Muhammad Ali's historic comeback fight. With its distinctive blend of grit and glamor, hustle and heart, the city itself becomes a character in its own right, echoing the show's themes of ambition, resilience, and the pursuit of the big score. This unique energy makes Atlanta the perfect location for these captivating murals, bringing the show's world to life on the streets where its story unfolds. From the lively heart of Downtown to the bustling Beltline, and the artistic enclave of Poncey-Highland, each location offers a unique energy. The murals quickly became a point of interest, drawing in curious onlookers and adding a touch of artistic flair to each neighborhood. Peacock tapped into local artists to design the murals, as we brought them to hand paint life. The bold graphic style in Downtown mirrors the show's high-octane action, while the neon-infused mural on the Beltline reflects the hustle of its characters. In Poncey-Highland, a dreamy skyline evokes the allure of the heist. These murals celebrate Atlanta’s spirit and draw you into the thrilling world of "Fight Night: The Million Dollar Heist." Now streaming, this series invites you to step into the ring and witness the knockout combination of art and heist! Previous Next