EA GAMES < Back STAR WARS | JEDI SURVIVOR Overview Service Outdoor Advertising, Content Creation, Special FX industry Gaming markets New York, Los Angeles Wall(s) 3 Walls impressions 2.9M+ EA Games Star Wars Jedi is arriving with a vengeance in the new thrilling game that immerses players in the Star Wars universe like never before. One can expect to play intense battles, do puzzle-solving, and explore a galaxy far, far away. The Fallen Order's sequel, Star Wars Jedi: Survivor, comes out on April 28th and continues the journey of protagonist Cal Kestis as he faces new challenges and enemies, all while getting one step closer to restoring the Jedi Order! What better way to announce the big release than three larger-than-life glow-in-the-dark, hand painted murals throughout New York and Los Angeles in high-foot traffic locations.All three street-level murals feature Cal Kestis in an action-packed pose, holding a lightsaber alongside his BD-1 robot. At night, the sky glows with fluorescent orange, red, yellow, and pink paint that activates under a UV light. Translucent paint was added to the iconic lightsaber, giving it the notable glow typically powered by the fictional Kyber Crystal. Cal’s jacket and forehead are also covered with transparent paint to appear as if the light from the lightsaber reflects off his clothing, and the sun reflects off his face. Lastly, the lettering is painted with translucent paint, calling further attention to pedestrians to tie the visuals together in announcing the highly anticipated video game release. The murals achieve a striking effect on passersby day and night. In fact, Cameron Monaghan , the multi-talented actor who plays Cal Kestis, shared a nighttime video of our SoHo mural on social media, spreading the campaign further to his 2.7 million followers! Unsurprisingly, each mural is gaining so much traction as they are strategically hand painted in vibrant neighborhoods, including Bushwick , Soho, and Melrose . Perfectly selected neighborhoods are chosen for their abundance of nightlife, retail, and dining scenes. So as you become enamored over our beautifully executed glow-in-the-dark EA Games murals, can we rely on you to use the Force in this highly anticipated sequel? Catch you online in April! Previous Next

NY Lottery < Back TRIPLE RED 777 Overview Service Outdoor Advertising, Overall Creative industry Gambling markets New York Wall(s) 2 Walls impressions 1.7M+ NY Lottery wanted to build excitement around their latest Scratch-off game, Triple Red 777 with a mural that captured the moment of anticipation right before someone plays the game and the winning sensation that could follow. OM Art Studio worked alongside NYC based artist, Nick Anglin to design the murals using his signature electric, pop style to translate the Spark a Win messaging to encourage New Yorkers, ages 18 and up to purchase the scratch-off ticket. The mural reflected the hot winnings with the slogan, Spark a Win, with people overtly dancing around the winning triples 7's in a firey background to translate the spark that comes with the possibility of red-hot wins. The murals were hand painted in Red Hook and SoHo, New York, bringing the heat to 1,616,192 passersby who witnessed the mural painting process and the final product displayed in all its hand painted glory. Previous Next

Gary Fernandez < Back BELLY FLOP Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A Dolphins exist. If you were unaware as we were, search the term and you’ll be amazed as well as a little weirded out. However, pink dolphin unicorns may or may not be mythical creatures, as presented on massive waves with shapely lady swimmers, in Gary Fernandez’s original illustration . Abundant with lines, color and detail, the second installment of Artists Work is located near Tompkin’s Square Park. In this section of the East Village, E. 8th Street between Avenues B and C, neighborhood residents, who for the most part have lived here for nearly twenty years or more, are friends and call each other by name. Thus, the installation of the new mural stirred up conversation with neighbors alike. It was a pleasure to paint as locals thanked us for bringing this lovely image to their scenery, even requesting to paint their walls next. Previous Next

The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

INTEL EVO < Back LAPTOPS EVOLVED Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 1.8M+ Wallet. Keys. Phone. Intel Evo Laptop . Take your laptop on the go with Intel Evo’s performance-driven laptop that can go anywhere you are. Intel understands that there’s a significant shift towards hybrid work. As people pivot into their new on-the-go lifestyles, there's a demand for a laptop that supports their needs and Intel wants to target those individuals. But, they couldn’t do this alone. Intel approached Overall Creative with the task of designing and painting three murals located in three major cities, Los Angeles , New York City , and San Francisco . Their request - a mural design that makes passersby associate the brand as the ultimate laptop experience that has all the qualities: thin and lightweight, wifi 6e/connectivity, and long-lasting battery life to support the mobile/on-the-go experience. At OM Art Studio, we take pride in our network of artists whom we work with closely to identify a client's pain points and achieve a design that communicates their messaging in a beautiful and unique way. There was no doubt that chosen artists Jessica Goldsmith, Dayne Henry Jr., and Nigel Sussman could translate Intel’s messaging into the perfect design. Not only is each artist living in and inspired by the city in which the final mural will be painted, but they too are a part of the target audience for Intel Evo’s brand messaging. Our in-house Content Creation team took the messaging one step further with a Primo Video Package featuring our three artists and the final murals’ production process. The video touches on each artist, the location they reside in, their design process, and the impact of working on the go with the Intel Evo laptop. The video takes the mural one step further by bringing it to life showcasing the process and the mind behind each design. Previous Next

Boston Greenway < Back DANIEL GORDON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Once again we find ourselves standing in the historic park, the Rose Kennedy Greenway of downto wn Boston in front of the 70’ x 76’ foot wall facing Dewey Square . Our team of multi-talented painters was tasked with hand painting a beautiful mural designed by New York-based artist Daniel Gordon called “Summer Still Life with Lobster and Fern ”. After years of creating this special design for this specific site, Daniel’s artwork was ready for our team to paint on the wall. Daniel was very hands-on during this process. He worked directly with the painters so they could understand his technique, craft and concept for this particular piece to ensure we translated what was in his head to the wall accurately. Gordon’s artwork involves fine tuning imagery that he finds online or from photographs he takes himself. He then prints them out on a large scale printer and creates a physical 3-D scene before using a large format camera to photograph this composition. The results. A contemporary twist on still life. There are references in the mural, like the lobster and watermelon, which were incorporated into the artwork as a tribute to the city of Boston, in which the artwork is displayed. In addition to the mural, the park is hosting a larger exhibition of Gordon’s sculptures and canvases, all of which will be up for one year. Working on a large-scale public art piece like this involves lots of planning. From our production team mixing the colors and delegating sections of the wall to the painters spending long hours translating a 24” inch printed proof to a 70’ foot wall, the entire piece start to finish is a process that keeps our team on their toes until the project is done. But art pieces like this are some of our favorite types of projects we get asked to do. As artists we are proud to work with fellow artists to create a piece that challenges the eye, brings color to a city and is, most importantly, a tribute to the neighborhood in which it lives. Adding that bit of art culture to a city wall brings pleasure to every job we do. This entire artwork took our six experienced walldogs approximately 9 days or 99 hours and a whole lot of paint and sunscreen before it was proudly displayed for all to see. Hope you enjoy looking at it as much as we enjoyed painting it. Previous Next

ADIDAS < Back IMPOSSIBLE IS NOTHING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 3 Walls impressions 1.5M+ Adidas has a mission: For the world to see only the possibilities where others may see the impossible. And we had the privilege to mark that message all over New York City. The Adidas slogan "Impossible is Nothing" originated in 1974 and was derived from a quote by Muhammad Ali , world-famous boxing champion. Ali endorsed the brand making it the most important milestones for Adidas. In 2004, the tagline became the brands biggest marketing campaign with the intention to communicate their passion for the sport by connecting the brand with athletes.Why athletes? Adidas Executive Board Member Erich Stamminger explains, "As an athlete you always strive to go further, break new ground, surpass your limits. So do we as a brand, to achieve our mission to be the leading sports brand in the world." Fast forward 16 years and the campaign continues to reign. Except for this time the series not only involved famous athletes like basketball star James Harde, sports personality Ally Love, and running legend Jackie Joyner-Kersee. The campaign also includes local heroic Brooklyn-based runners, Jessie Zapo, Dre Pabon, Shiara Robinson, Kwasi Kessie, Lottie Bildirici, recognized by Adidas for bringing the possibility into everything they do. We even had the privilege to meet them in person and witness their authentic reactions as they saw themselves on a wall in a prime location in Williamsburg. They invited their friends and family, posed proudly in front of the wall, and shared the message on all their social media platforms. One of the runners depicted even posted an emotional series of Instagram stories, capturing his reaction as he saw himself up on the wall. He then posed for photos with his wife and kids to further commemorate the moment. The massive pictorial murals can be found on three of our best units in Brooklyn and Manhattan, including our largest street level wall located on the five-star William Vale Hotel in Williamsburg. Everyone we hand painted on these walls is someone driven by action. They are people who see the world with only possibilities and are driven to shape a better world. They are what brings energy and excitement into everything we do. As our co-founder, Angel says, "We paint the impossible" , and that is just what this was for us. From a not-so-favorable forecast to long cold 12-hour days, our painters worked around the clock to meet a deadline and do what many thought would be impossible. The results? Well, see below for yourselves. Previous Next

AMAZON MUSIC < Back LOLO ZOUAI Overview Service Outdoor Advertising, Content Creation industry Music markets New York Wall(s) 1 Wall impressions 42K+ What's futuristic, contemporary, and has our painters saying "Are we done yet!?"... Our latest mural for Amazon Music for breakthrough artist Lolo Zouaï. It took 4 painters each day of production to painstakingly paint the intricate details of this futuristic artwork on the William Vale Hotel in Williamsburg, Brooklyn . The result? An out-of-this-world cyber reality only achieved by our paint crew's attention to detail and hand paint techniques. The process of making this masterpiece involved layering various patterns, which required much patience because as soon as one detailed area was completed another color and pattern had to be painted on top of it (woosah!). This year, the Overall Murals crew has already painted 10 murals for Amazon Music's latest campaign featuring Breakthrough Artists from worldwide. Each artwork was created by talented digital designers such as Eva Cremers , Rosanna Webster , Genie Espinosa , James Dawe , Jelly , and more, who used the best software and technologies to design the artwork on their computers. From their screens to our paintbrushes, our crew translated it into a hand painted art piece. The artworks have been amazing to hand paint as they are playful, vibrant and a happy mix of both photorealistic and illustrative. Passersby and neighborhood locals are excited to see the monthly adaptations announcing the next new artist. In fact, Amazon's Brooklyn HQ is around the corner, which makes it extra fun to be able to see a client's reaction in person!So, if your playlists are getting boring and you're looking for some new sounds we highly recommend stopping by our mural to see who our team reveals in November. And for more creative ideas for your next campaign, check out our article on how advertisers have complimented our walls with great artwork that stands out! Previous Next

DON JULIO < Back WILLY CHAVARRIA Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions 290K+ When art blooms from the streets and tequila tells stories worth savoring, mural magic happens. This was not just another brand activation; it was a handcrafted love letter , written in roses and revealed through the collective hands of the SoHo community. Picture this: a SoHo wall shrouded in mystery, hundreds of crimson roses forming a living, breathing canvas that whispers, “What lies beneath?” This was not mere decoration; it was theatrical brilliance. Each rose, installed with care, was later plucked by curious passersby, transforming strangers into collaborators in an unfolding hand painted masterpiece. The activation celebrated the launch of Tequila Don Julio 70 Cristalino’s Artist Edition with designer Willy Chavarria, marking the second collaboration between Don Julio and Chavarria and building on the success of their first release. Together with the amazing team at MX agency, we brought this vision to life, an activation rooted in fidelity, love, and a passion for Mexican culture. Chavarria, a renowned fashion designer celebrated for his bold, socially conscious designs, inspired the mural through his signature red rose motif and the campaign’s Día de Muertos imagery. He was present for the reveal , witnessing the artwork come to life and engaging with the community as the roses were picked away. Hundreds of fresh roses were layered over the mural, concealing both the artwork and the limited-edition bottle beneath. Passersby picked the flowers one by one, gradually unveiling the mural while each rose was gifted back to the community. Situating this activation in SoHo during Fashion Week heightened its energy and relevance, placing Chavarria’s artistry in the heart of New York’s creative moment and tying the experience to a broader cultural conversation. This experience transformed a static mural into a living , evolving experience. By combining hand painted artistry with interactive storytelling, the project engaged both public and digital audiences, generating over 290K+ impressions, amplifying the impact far beyond SoHo. The installation exemplifies how hand painted art, cultural storytelling, and interactive design can elevate a brand experience. Through the rose reveal, the mural became more than a visual display; it became a shared, communal moment celebrating heritage, creativity, and the spirit of Por Amor. Previous Next

Seamless < Back HOW NY EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 399K+ It's been cited that 85% of the delivery men you see clamoring in your building's lobby have been summoned there by someone using. The restaurant takeout startup merged with its competitor, in 2013 and has taken over major metropolitan cities by storm. From Atlanta to Portland, even across the pond in London, Seamless has your last-minute, late-night cravings covered. According to a study conducted in 2013, In the U.S., the Big Apple alone equates to a significant percentage responsible for orders through Seamless, coming in second to the Windy City. As a result, Seamless paid respects to the metropolis with it's own personalized campaign. You may have seen them while you're out and about; in subways, on bus kiosks, magazines and the sides of buildings. Comprised of bright, fun typography, delivering witty one-liners geared towards Brooklyn's unique eating habits. In 2015, seamless posted its first mural campaign, hand delivered by the Overall Murals team. Foundin the busy intersection in Williamsburg, the bright red ad was the center of attention as passersby snapped photos and smiled in agreement with its text. Any seasoned New Yorker would agree - no one likes going to Times Square! Previous Next

Converse < Back THE LUNARLON Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, Boston Wall(s) 2 Walls impressions 804K+ Everyone's favorite shoe just got a makeover -- the first one in nearly a century. This past summer, Converse unveiled a new, revamped edition of their classic All-Star Chucks, the Chuck Lunarlon. These new Chucks are equipped with sleek Nike insoles for a more comfortable wear and target a newer audience with their trendy minimalist design. Overall Murals took to the streets of Boston and the boardwalk of Venice Beach to assist in the grand reveal. Consisting of one black high top against a similarly dark background, the piece pops with the signature yellow neon lettering. The dark on dark imagery calls more attention to the intricate detailing that makes up the various textures of the iconic, Converse sneaker. The threads of the laces stand out with precise gradated striations. The Lunarlon is available in various primary colors, but any passerby of these murals may be more compelled to cop the originals. Previous Next

LEXUS < Back LEXUS IS 2021 Overview Service Outdoor Advertising, Overall Creative industry Automotive markets New York Wall(s) 1 Wall impressions 930K+ In November, Moxi Events sought us out to spearhead a project to announce the launch of Lexus’ new luxury vehicle, the 2021 Lexus IS . Lexus was looking to break away from traditional automobile campaigns and tap into a new demographic of millennials. And what better way to announce a “thrilling” new campaign than on a 1300 square ft hand painted mural in the heart of Williamsburg, Brooklyn . Lexus was interested in supporting a local artist that would capture the spirit of their new modern design. So, we tapped into our rolodex of quality artists and asked the queen of graffiti, Queen Andrea , to brainstorm on the project. Why Queen Andrea? As a native New Yorker influenced by her environment and raised by artists, Andrea has left her mark (literally) and continues to do so through her use of color, graffiti, graphic design, and typography. Her overall energy toward the project made her a perfect collaborator for the Lexus IS campaign. The result? Lexus received a high-end street art mural that grabbed the attention of passersby (835,680 to be exact) and as an added bonus, a QR code was drawn onto the side of the mural. The QR code is a great tool, especially during the pandemic as it provides viewers with a seamless experience to engage with the brand. In fact, a recent survey done by Beacon Technology found, “18.8% of users in the US and the UK strongly agreed that there was a visible increase in QR code usage {…}.“ Adweek also notes, “41% of consumers are willing to scan QR codes for contactless purchase.” As a result, Lexus’s use of QR codes was a perfect approach to lead every Williamsburg millennial, already attached to their phone, to the Lexus IS page — ‘cause hey, what millennial isn’t attached to their phone? Check out the hand painted graffiti signs and let us know what drives you! BEYOND THE WALL Artwork extended beyond the wall into car wraps, posters, and postcards to show at dealership showrooms. Previous Next