Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next

Guinness < Back THE WORLD'S CUP Overview Service Outdoor Advertising industry Alcohol markets Atlanta Wall(s) 1 Wall impressions 836K+ BRIEF As soccer fever swept across the United States during the FIFA World Cup 2026™ , Guinness launched The World's Cup, a campaign celebrating the fans, traditions, and shared moments that make the game truly global. To bring the campaign into the public realm, Guinness partnered with Overall Murals to create a hand painted mural in Atlanta's Little Five Points , a vibrant neighborhood known for its bars, restaurants, and community gathering spaces where fans come together to celebrate major sporting moments. BUILD Overall Murals transformed a prominent wall in Little Five Points into a large-scale tribute to soccer fandom and community. Painted ahead of the FIFA World Cup 2026™ and remaining on display through the final match, the mural brought The World's Cup campaign to life, celebrating the people, rituals, and camaraderie that unite fans beyond the pitch. REVEAL Timed to coincide with the start of the tournament, the mural became a visual landmark for locals and visitors gathering to experience the excitement of the World Cup. Surrounded by neighborhood bars and restaurants, the artwork became part of the match-day atmosphere, honoring the places where fans come together to watch, cheer, and raise a Guinness. IMPACT By extending the campaign into the streets of a key World Cup host city, Guinness created a highly visible cultural touchpoint throughout the tournament. Remaining on display for seven weeks and generating an estimated 836,948 impressions, the mural amplified the brand's message, celebrated fan culture, and reinforced that the World Cup is not only experienced in stadiums, but also in the communities that gather to enjoy it together. Previous Next

Balenciaga < Back POWER OF DREAMS Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 518K+ Balenciaga the French fashion powerhouse, originally from Spain has a futuristic new campaign for Spring/Summer 2020. The modern brand found yet another a cutting edge way to showcase their newest line. “Power of Dreams” was the inspiration for the SS20, also used other uplifting phrases to define the clothes, “Love Is for Everyone” and “Think Big,” to name a few. To accompany the mission of positivity, a video was created to highlight some of the freshest fashions, along with the message Balenciaga believes in. The model’s reported from the foreground, while their mouths moved in inexplicable ways the new line was showcased in the background. The bold green boxy blazer painted on this advertisement in SoHo is one of the brand’s signature looks. This bright, photorealistic mural shined above the fashionable shoppers of New York City attracting the who’s-who of the neighborhood. Previous Next

Miu Miu < Back SPRING/SUMMER 2024 Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 925K+ In today's fast-paced and competitive fashion industry, brands seek innovative and effective ways to attract and engage their target audience. Miu Miu, the esteemed Italian high-fashion brand, recently unveiled its Spring/Summer 2024 collection through a hand painted mural in Soho . This is a prime example of a brand that leverages creativity and strategic placement to generate buzz and connect with its fashionable audience. This year's collection is focused on authentic beauty and what Miu Miu calls "a disheveled chic." Since early 2023, Miu Miu has utilized our Soho wallscape, strategically situated on the same block as the Miu Miu retail store on Prince and Mercer Street intersection, ingeniously tapping into the neighborhood's high-end artistic community and vibrant atmosphere. The mural, starring actress Cailee Spaeny, is part of a portrait series of busy actresses, singers, and models who pose with leather purses overflowing with their daily necessities. The hand painted advertisement serves as a tangible manifestation of Miu Miu's commitment to artistic expression, seamlessly integrating creativity into the brand's identity and reinforcing its unique position in Soho’s dynamic fashion landscape. Our murals are executed with meticulous planning by our in-house production team and involve installing scaffolding, obtaining the Landmark Commission’s artwork approval, and our exceptionally talented paint crew, who always deliver the final product flawlessly. Miu Miu's mural not only garnered over 925K+ impressions from foot traffic visiting nearby hotspots like the Apple store or Mercer Hotel but also played a crucial role in guiding customers to Miu Miu's store to find this season’s latest fashion trends. Previous Next

Nike SB < Back #SKATEEVERYDAMNDAY Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Bold, bright, and blue are the result of hand-done murals for Nike SB Lunar Stefan Janoski shoes. Stefan Janoski is an iconic pro skater who designed the original pair of these signature shoes named after him. The paintings of the shoes were strategically placed near popular Brooklyn skate parks in Gowanus and Williamsburg. These walls were meticulously adorned with the shoes' rich textures on top of a background made up of a soft blue gradient. Nike's #skateeverydamnday is the central message of the two murals, which several young and seasoned skaters positively responded to by stopping by to snap photos and chat with Overall Murals painters as they brought these murals to life. Previous Next

FIGMA < Back AN INTELLIGENT CANVAS FOR INFINITE CREATIVITY Overview Service Outdoor Advertising, Content Creation industry Technology markets San Francisco, New York Wall(s) 2 Walls impressions 4M+ BRIEF What if the most powerful design tool in the world didn't live only on a screen? What if it spilled out onto a fence-lined street in Williamsburg, Brooklyn . Or climbed the side of a building overlooking Union Square, San Francisco . That's the idea behind Figma's "An intelligent canvas for infinite creativity" campaign. A product built for makers, shown off where makers actually live. To bring the idea outside the browser, Figma partnered with Overall Murals to turn city blocks into the canvas itself, creating large-scale installations that showed the tool not as a screenshot, but as a surface people could walk right up to. BUILD Overall Murals transformed Figma's brand language and live product UI into oversized street-level and high-impact installations across Brooklyn and San Francisco . In Williamsburg, a full block became a sequence: bold black brand panels ("Motion design where you design," "Shape what ships") alternating with real product moments. Passersby didn't see one ad. They walked through a whole idea, panel by panel, the way you'd scroll through the product itself. In Union Square, the campaign took over a single building face along the cable car line with a bold, handcrafted burst of color and pattern, with one line of product dialogue dropped right into the artwork: "Build a shader to create a displacement effect." Not a tagline. A live prompt, painted at the scale of the skyline behind it. To carry the walls beyond the block, Overall Films also produced a silver video package of the murals, bringing the paint to life with layered effects and motion, built for people to encounter the campaign again on social. https://vimeo.com/1226986746 REVEAL Design tools usually live behind a screen. This campaign asked people to look up instead. Coast to coast, Figma's hand painted advertisement stopped being a private workspace and became a public one, visible to anyone walking a dog, waiting for a light, or riding the cable car up Powell Street. The result wasn't just two murals. It was proof that a tool built for infinite creativity could hold its own painted on a real city wall. IMPACT The campaign generated 4M+ impressions across Williamsburg and Union Square, two of the most walked, photographed, and lived-in neighborhoods in Brooklyn and San Francisco. By combining raw street texture with real product UI, Figma turned a feature launch into something people stopped for, looked twice at, and photographed. Because even for a tool built entirely on screens, there's still something unmistakable about seeing it painted on a wall. Previous Next

AUDEMARS PIGUET < Back KAWS X AUDEMARS PIGUET Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ In a seamless fusion of art, culture, and luxury, our latest hand painted mural in Williamsburg, Brooklyn , celebrates the groundbreaking collaboration between Audemars Piguet and KAWS. This partnership reimagines the iconic Royal Oak Concept Tourbillon, incorporating KAWS’ beloved “Companion” character into the design of a limited-edition timepiece. One of KAWS’ most recognizable creations, the Companion figure, first appeared in 1999. With its playful, cartoonish features, the character has evolved into a symbol of contemporary art, embodying both innocence and melancholy. By integrating this iconic figure into the Tourbillon’s design, KAWS brings his distinctive style into the world of luxury timepieces, pushing the boundaries of both art and horology. The mural, crafted with attention to detail, reflects the creative vision behind this collaboration. Every stroke was carefully executed, mirroring the precision you’d find in an Audemars Piguet watch—minus the Swiss accent. Williamsburg, with its mix of art galleries, hip boutiques, and just enough foot traffic to make you feel important, was the chef’s kiss of locations. After all, why settle for an ordinary spot when you can make a statement in a neighborhood that practically invented the word "eclectic"? The campaign’s impact was amplified by the mural’s strategic placement, generating over 741K+ impressions from passersby. It caught the attention of art lovers, tourists, and those just strolling by with coffee in hand. To make the mural truly pop (and by pop, we mean explode onto your Instagram feed), we filmed the entire painting process and shared it on Instagram . This visibility played a crucial role in connecting Audemars Piguet's legacy of blending luxury with pop culture to a broader audience. https://vimeo.com/1044721521 This mural campaign is a perfect example of what happens when two creative forces come together—one known for timepieces that make your wrist feel fancy, and the other for redefining art and making you say, “I don’t understand it, but I love it.” More than just a mural, it’s a powerful statement—a celebration of creativity, precision, and the transformative power of collaboration. Previous Next

Comedy Central < Back BROAD CITY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The word is funny. So is the new show Broad City which upon its debut on Comedy Central has generated a bajillion rave reviews. We hand painted two walls in Williamsburg and Greenpoint to help promote the comedic duo and their show, originally a web series that is now produced by the Amy Poehler. Brooklyn based artist, Mike Perry illustrated the art work's background, which pops with crazy bright colors. Even during another one of New York's grueling winter's week, this was definitely a fun one for us to be apart of. Previous Next

Cafe Bustelo < Back GAME FACE Overview Service Outdoor Advertising, Content Creation industry CPG markets Los Angeles, Boston, New York Wall(s) 3 Walls impressions 1.91M+ BRIEF Café Bustelo launched its Game Face campaign to celebrate the passion, pride, and cultural traditions surrounding the world's biggest soccer tournament. The campaign commissioned artists from Argentina, Mexico, Brazil, and Colombia to create original artwork inspired by their home countries, bringing authentic cultural perspectives to fans through both packaging and large-scale public art. Consumers could purchase limited-edition Café Bustelo cans representing each nation, with every can including a matching Game Face tattoo kit inspired by the artwork and designed to help fans show their support on match day. BUILD Overall Murals partnered with Café Bustelo to hand paint three large-scale murals in Boston , Los Angeles , Atlanta , and New York City —four major U.S. markets with deep soccer cultures and host regions for matches . Each mural featured original artwork by an artist native to the country it represented, ensuring that every design reflected an authentic cultural perspective. Argentine artist Josefina Schargorodsky of Buenos Aires created the Argentina artwork in Downtown, Altanta ; Mexican artist Raul Urias of Mexico City designed the Mexico mural in Silver Lake, Los Angeles ; and Brazilian artist Mel Cerri of São Paulo developed the Brazil mural in SoHo, New York City and Allston, Boston . Together, the murals transformed prominent walls into vibrant celebrations of culture, identity, and the shared passion that surrounds the world's biggest sporting event. The artwork extended beyond the walls through Café Bustelo's limited-edition packaging, where fans could discover matching Game Face tattoo kits inspired by the same designs and wear them while cheering on their teams. REVEAL Each mural translated national symbolism into a bold visual language rooted in the artist's own heritage. Argentina's design featured the Sol de Mayo, swallows, horses, mountain landscapes, and flowing waterways inspired by the country's natural and cultural landmarks. Mexico's artwork incorporated jaguar imagery, indigenous geometric patterns, floral motifs, and references to Quetzalcoatl, honoring the country's rich artistic and mythological traditions. Brazil's mural celebrated the nation's tropical identity through carnival-inspired forms, a jaguar, macaw, butterfly wings, and vibrant floral patterns drawn from Brazilian textile traditions. From the perspectives of artists who call these countries home, Café Bustelo created a series of authentic cultural portraits that connected local audiences to the tournament's global spirit. IMPACT Across Boston, Los Angeles, and New York City, the three murals generated more than 1,795,374 impressions during their installation period, creating widespread visibility in key host markets. By combining hand-painted artistry with limited-edition product packaging, Café Bustelo created a campaign that connected public art, cultural storytelling, and consumer participation. The murals amplified the work of artists from Argentina, Mexico, and Brazil, while the collectible Game Face tattoo kits brought those same designs directly into fans' hands. Together, these physical and experiential touch points transformed the campaign from a traditional advertising effort into a celebration of Latin culture, national pride, and the shared rituals that make the world's biggest sporting event so meaningful. Previous Next

Dior < Back MISS DIOR FOR LOVE Overview Service Outdoor Advertising industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 500K+ With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love? Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove . The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman. The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy. Previous Next

Instagram < Back UNTOLD PRIDE Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 460K+ As a leading advocate for the LGBTQ community, it comes as no surprise that this year New York City became the first state in the U.S. to celebrate and host World Pride Month. With the 50th anniversary of the 1969 Stonewall Inn Uprising at the pillar, the social media empire, Instagram honored the history of the event with their #UntoldPride campaign. The movement gave recognition to those who are unapologetically themselves and those who are trailblazing the way for basic human rights. Our talented mural crew had the honor of painting these colorful stories of members of the LGBTQ community, including a photo of the beautiful Marsha P. Johnson (bottom left), who during the time of the Stonewall Riots was an activist for Transgender rights. Giving recognition to the broad experiences that these people have faced, Instagram teamed up with OM to bring a few of these stories to Bushwick, an area with a significant LGBTQ population. Instagram’s CEO Adam Mosseri featured the colorful wall for #UntoldPride on his account, encouraging everyone to visit the installations. The mural drew the attention of New Yorkers and visitors alike as they celebrated the Pride events going on throughout the borough of Brooklyn. It quickly became a popular spot to stop, stare, and take photos! Seamlessly so, our infamously known “Instagramable Wall” couldn’t be a better place for the hand painted craft to integrate with this inspiring movement. Previous Next

Modelo < Back ESPECIAL Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Overall Murals reunited with Modelo Especial for another summer. Golden yellow glowed brightly off the walls' surfaces during the season's hot and humid days. Catching sight of Modelo's signature clear, stout bottle; its neck wrapped in metallic foil with beads of condensation dripping down its glass exterior, accompanied by a glass filled to the brim with a carbonated tall one was a refreshing reminder of how to cool down. These amber pieces were painted in Greenpoint and the East Village. The two areas are well known for their selection of cool bars and cool people. Previous Next