Adult Swim < Back THE BOONDOCKS Overview Service Outdoor Advertising industry Entertainment markets New York, Philadelphia Wall(s) 2 Walls impressions The Boondocks is a Peabody Award-winning animated sitcom on Cartoon Network late-night programming block,Adult Swim. The series was created by Aaron McGruder offers a modern perspective on culture, class, and race relations. Following three critically-acclaimed seasons in 2005, 2007, and 2010, the series went on hiatus until 2014. To announce the release of the 4th and final season, Adult Swim enlisted Overall Murals to produce a teaser campaign in NYC, featuring a black-and-white silhouette of the iconic main character, Huey, with no text other than the release date. The images produced a whirlwind of positive social media, which was renewed three weeks later when two vibrant, full-color portraits with full network release details were produced in both NYC and Philadelphia. Previous Next

Marvel < Back AVENGERS Overview Service Outdoor Advertising industry Gaming markets New York, Chicago Wall(s) 5 Walls impressions 6.29M+ We all need heroes to look up too. Fortunately for us, we got to paint some of the most popular super heroes on some of our premier walls in New York and Chicago. This campaign was to promote the anticipated release of the Avengers Fans young and old stopped on the street to get a glimpse of these classic crusaders as our team painted them with their precision and eye for detail. Three of the artworks painted were made up of our SoHo domination, so the corner of of Canal and Lafayette street had some plenty of watchful eyes on it. Previous Next

Ray-Ban < Back CHANGE COLLECTION Overview Service Outdoor Advertising industry Fashion & Apparel markets New York Wall(s) 1 Wall impressions 740K+ We're back in Williamsburg , adding another vibrant mural to the neighborhood. This time, we've partnered with Ray-Ban and Publicis Media to showcase the revolutionary Change Collection . We love creating eye-catching, unique murals, and when Ray-Ban approached us with this project, we knew we had to bring our A-game. These aren't your ordinary Wayfarers—we're talking high-tech frames that react to light, revealing a mesmerizing array of hidden colors and patterns. We aimed to capture that innovation and bring it to life on a massive scale. Ray-Ban chose one of our favorite walls in Williamsburg for this project—a double-wall duo that clients absolutely love. It's the perfect canvas for creating something truly special and memorable. And this location isn't just great because of the wall itself; it's right in the heart of one of Brooklyn's most vibrant neighborhoods. Situated on Kent Avenue by Domino Park, it's surrounded by tons of activity. People are constantly strolling along the waterfront, enjoying the green space and views of the city, exploring the trendy shops and restaurants, and checking out the exciting art scene. It's the perfect place to capture the attention of a diverse and engaged audience. To make this project even more unique, we decided to revisit a challenge we tackled back in 2017 with a lenticular mural for Ben & Jerry's . It had been so long that we essentially had to start from scratch, but we love a good challenge! Creating this lenticular mural was a multi-stage process that required careful planning and execution. First, we collaborated closely with Ray-Ban to understand their vision for the Change Collection and how we could best represent it through the mural. We then meticulously mapped out the dimensions and placement of each 3D panel to achieve the perfect illusion, taking into account the viewing angles and the flow of pedestrian traffic. Next, our incredibly talented muralists got to work, hand painting each panel with amazing precision and artistry. They carefully blended colors, created subtle gradients, and captured the intricate details of the Wayfarer frames, ensuring that the mural would be as dynamic and captivating as the sunglasses themselves. This was no easy feat, as they also had to ensure the images aligned perfectly when the panels were assembled, creating a seamless visual flow. Even after the panels were installed, our team returned to touch up the seams and ensure a flawless finish. The final result? A technical masterpiece that's as innovative and eye-catching as the Ray-Ban Change Collection itself. As people walk by, the mural comes alive. From one angle, it's all classic Wayfarer cool, but then a shift in perspective, and the frames explode with vibrant colors and patterns, just like the sunglasses do in sunlight. It's a mesmerizing blend of art and technology, with every brushstroke and panel playing a part in creating this captivating illusion. This mural truly embodies Ray-Ban's spirit of innovation, and we're incredibly proud to have brought it to life. This collaboration with Ray-Ban has been a fantastic journey, and we're thrilled to have contributed to bringing their vision to life. Previous Next

SPOTIFY < Back LATINX Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 146K+ This year, Spotify launched Lo Nuestro es Arte, to celebrate Latinx Heritage Month . The campaign’s goal to help reinforce and affirm the culture of Latinx, a nonbinary descriptor, and more specifically the work of these many Latinx creators, was developed through inspiring commissioned work from different genres. In the heart of artsy Bushwick, Brooklyn . The neighborhood is known for its inclusively of all races and an exceptionally high number of Latinx residents, many of whom have been there for generations. Bushwick is an area full of beautiful street art, eclectic bars, and restaurants, and a vast range of cultures happily melded into one interesting neighborhood. The mad-skilled team at Overall Murals was honored to paint a 40’ lifelike portrait (artwork by Luisa Salas) of Latinx performer, Romeo Santos, maker of such hits; Hilito, La Diabla, Yo Tambien, and Eres Mia. Check him out on Spotify, and while there, take a further look at all the amazing Latinx artists. Previous Next

Jules Julien < Back ARTISTS WORK Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A As the mural began to take shape, curious onlookers speculated about its purpose and meaning. Once completed, the artwork sparked philosophical discussions about its possible interpretations. Artists Work strives to bring contemporary art to public spaces, particularly for those who may not have access to galleries or traditional art platforms. Nestled in the East Village on E. 3rd Street between 2nd Ave. and Bowery, the nearly monochromatic piece stands out with its striking contrast of black hues, bringing a sense of tranquility to the diverse block. Like many East Village streets, the area is home to families, working professionals, tourists from the nearby Bowery Hotel, and trendy streetwear boutiques and restaurants. However, a shelter and life rehabilitation facility also sits at the heart of the block. Both longtime residents and visitors commented on the mural’s ability to revitalize what was once an unremarkable wall. Yet the most rewarding feedback came from the residents of the center. One man, who was rebuilding his life and preparing to move into his own home, shared that he had once been an artist. Inspired by the mural, he felt encouraged to pick up drawing again. Previous Next

TikTok < Back DARE TO BE Overview Service Outdoor Advertising, Overall Creative industry Technology markets Atlanta Wall(s) 6 Walls impressions 5.9M+ Overall Murals painted a total of six walls in Atlanta for TikTok during Super Bowl LIII weekend. Each wall was designed by celebrated graffiti artists whom we selected to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline “Dare To Be”. Each wall was designed by celebrated graffiti artists selected from Overall Mural's elite network of artists. TikTok asked each artist to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline "Dare To Be" We looked to homegrown talent for our second new wall in Tuxedo Park. The bright yellow design created by Mister Totem was inspired by the streets of Atlanta themselves, according to the artist “every line represents a street in the city.” This was a special campaign for us, as we premiered three new walls in our favorite southern metropolis. The distinguished MERLOT designed the Little Five Points wall where she relied on her skills as both a graffiti legend and graphic designer to create a mural that represents TikTok’s energy. Her mural design almost tricks the eye into believing the image is moving on the wall. The design for our third première wall was created by another Atlanta-born graffiti star, AWE2 This wallscape, just blocks from Mercedes-Benz Stadium Downtown ATL incorporates the city skyline and uses colors that reflect the excitement gathering in the city as it builds towards the Super Bowl. Just around the bend in Sweet Auburn, acclaimed artist MAST created a design for TikTok based on the silly antics of the app’s users blended with his signature bold colors and heart shapes. The renowned and legendary Atlanta muralist, Dr. Dax created a design for a wall that is not just in his home city but in his home neighborhood. Our wall in Midtown displayed the mottos Dr. Dax lives by, in classic DAX style, and captured the TikTok spirit which challenges people to #daretobe who they want to be. The debut wall in the neighborhood of Atlanta was designed by the prominent graffiti artist AMUSE126 whose signature curved designs were the perfect fit. Previous Next

Michelob Ultra < Back NYC MARATHON Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 785K+ For the second year in a row, Michelob Ultra's Team Ultra returned to the 2019 TCS NYC Marathon as a sponsor for 95 lucky runners once again in honor of the 95-calorie Superior Light Beer which went on full display on our Bed-Stuy wall. The hand-painted ad is similar to that of 2018, this time included a beautiful photorealistic backdrop of the Brooklyn Bridge, giving the 50,000 runners a heads up that they made it to the last stretch with only 16.7 miles to go. What better way to celebrate finishing the biggest marathon in the world than with this refreshing brew? Previous Next

Hellmann's < Back S.O.S Overview Service Outdoor Advertising industry CPG markets Chicago Wall(s) 1 Wall impressions 319K+ Hellmann's is a brand committed to using sustainably sourced ingredients in its products. Recently, it launched a unique campaign called Save Our Sandwich (S.O.S) to draw attention to the possible threat to one of America's favorite sandwiches, the BLT. Hellmann’s predicts that the sandwich will become extinct by 2043 due to environmental challenges that cause soil erosion, which affects the ingredients used in a BLT, such as the soybeans used in Hellmann's Mayo. And what better way to get people's attention on a serious topic than a striking hand painted BLT memorial on our highly visible street-level wall in Chicago's West Loop ? The mural, set against a dramatic black background, captures the essence of the BLT while conveying a sense of urgency about its key ingredients, including mayo’s potential disappearance. Amidst the bold and simple copy, a prominent QR code navigates passersby to the brand's website , where they can dive deeper into these forthcoming issues and educate themselves about the importance of sustainable agriculture practices. The mural stirs emotional responses, sparks curiosity, and provides educational content that inspires action and support for sustainable agriculture. The hand painted mural, which pays homage to the BLT, captures the public's attention and raises awareness, receiving an impressive 318,432 impressions for its four-week run. Previous Next

Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 129M + The time has come for Los Angeles's most Instagrammable spot to peel back its bright pink layer and reveal its Paul Smith Signature Stripe. The famous Pink Wall on Melrose gets a makeover! This change c omes as a huge surprise for the daily influencers and tourists who visit the “instafamous” Paul Smith Melrose Avenue shop for its well-known bright pink backdrop that has ignited a #pinkwall hashtag all over Instagram. Now, the landmark on Melrose Avenue has a new look with a design made in-house by our out-of-the-box (literally) thinking Art Studio team. The Paul Smith creative team based in London, approached OM Art Studio with an idea to design a special mural and transform this famous corner. The design will celebrate the brand's iconic motif. They wanted a trompe l'oeil-like mural that appeared as if the hot-pink exterior of the storefront was being ripped away to reveal Paul Smith’s inner Signature Stripe. How did we achieve this effect? We were resourceful in our pursuit of the perfect, choosing a box we use to ship gifts to our clients as a small Paul Smith Store model (Is this a store for ants!?). We sourced the brightest pink paper we could find from our local art store Blick, to recreate the iconic pink wall. We gently sprayed both sides of the box with adhesive, attached the pink construction paper to its exterior, and began to tear and peel. After only one try, we found the effect to be a great representation of Paul Smith’s original design request. The results can be seen below: Yes, we could have spent time researching a great peel and tear stock effect on the internet or manipulating a shadow in photoshop, but our team wanted to present Paul Smith with a design that reflected the real deal - The shadow from the peel was sourced by New York City's finest sunlight hitting the pink paper. And the real paper tear was created by our nimble fingers gently pulling back the pink paper for an authentic tear effect. For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. Once Paul Smith approved our design, our OM production team launched a full-court press, sourcing 15 gallons of paint we custom-mixed by eye to match the 40 different colors that makeup Paul Smith’s signature stripes. We used two types of paint, including water-based paint with a flat sheet (including the “Pink Ladies” wall color) to hand paint the pictorial effects of the shattered wall. The second paint was our go-to, glossy oil-based enamel to create a vibrant hand done super straight line work. The juxtaposition of the two different mediums is rather dynamic. The contrast of the two textures gives the effect of the signature pink shedding its skin to reveal a glossy and fresh new layer of Paul Smith’s Signature Stripes. This is a first for Overall Murals to use this technique of using two types of based paint and after seeing the results, it won't be our last. “It was insane seeing how many people photographed and took videos of our painters revealing a new wall design. In no time our painters will be #instafamous too!” comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. The mural has been photographed with Actors Matt Rogers , Mason Gooding and Sam Richardson , danced in front of, and slowly revealed each day by Instagrammers killagramz3xl , and TikTokers @notbfiner , all of whom excitedly anticipated the ultimate BIG REVEAL. Previous Next

Regions Bank < Back WOMEN POWER US ALL Overview Service Outdoor Advertising industry Finance markets Atlanta Wall(s) 1 Wall impressions 149K Regions Bank a wildly popular banking option for much of the Southeastern United States showed up in Little 5 Points this month with a bright beautiful mural. The wall features simplified illustrations of women of all colors, shapes, and sizes, to compliment the imagery the tagline Women Power Us All read bold beneath the artwork. Overall played their part in the process by assigning one of our in-house female painters as the lead letterer on the job! We were pleased Regions Bank turned to us to help celebrate Women's History Month and International Women's Day with this colorful creation. Previous Next

Jameson < Back LOVE THY NEIGHBORHOOD Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 2 Walls impressions 500K+ Jameson, the iconic centuries-old famed whiskey, expressed their love for whiskey drinking season with a colorful mural in the heart of the vibrant LA neighborhood of Venice . Highlighting Jameson IPA and Stout Edition whiskeys, Overall Murals proudly painted this illustration created by Down the Street on over 250 square feet near the iconic Venice Sign. Aiming to capture the warmth and energy of the neighborhood, the mural included a diverse mix of people going about their daily Venice activities. These hand painted characters can be shown cycling, weightlifting, skateboarding, surfing, playing hoops, and dog walking, before transitioning to crafting some silky Jameson cocktails, listening to music, and star gazing. Take a look, and transport yourself to Venice! Previous Next

Seamless < Back HOW NEW YORK EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 300K+ Overall Murals are back together this summer with a new campaign geared toward the ever evolving borough of Brooklyn. The most recent campaign expands on the 2015 ads, How New York Eats. Continuing to tap into the fears of New Yorkers everywhere, the food delivery service understands the horror of ordering food on the phone and avoiding Time Square like the plague. The 2016 campaign is all about Brooklyn and the unique subculture that is loved by so many. Although Seamless may have broken the unspoken Brooklyn rule of never mentioning the L train shutting down, with the quote "The L train may shut down. We won't." We'll forgive them for keeping starving artists, not so starving, stating "Go from staving artist, to just artist." The Overall Murals team collaborated with Seamless for a five-panelmural, with detailed hand-painted type derived from classic New York City restaurant typography atop extensive distress treatment done by the OM team. This vibrant mural of yellow, blue and red matches Seamless' iconic brand and can be found amongst the hipsters of Williamsburg on the corner of 14th Street and Franklin St. Go see for yourself and continue to celebrate the small wins, like paying rent on time and avoiding human contact, with Seamless . Previous Next