PLAYSTATION < Back PS5TREATCODES Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions 393K+ PlayStation is aware their latest device PlayStation 5 (PS5) is difficult to come by. That’s why Sony PlayStation launched its latest campaign initiative, Treat Codes. Treat Codes is an immersive contest that allows dedicated fans to enter a “globe-spanning code hunt” where they track down 14 codes worldwide in a chance to win a free PS5. Our talented paint crew had the pleasure of revealing one of the treat codes on a wallscape in Williamsburg, Brooklyn. The PlayStation controller symbols were painted by our crew on our street-level wallscape and witnessed by 392,388 passersby who were encouraged to visit #PS5TREATCODES where they could enter the code for a chance to win. This campaign was a successful opportunity for Playstation to engage with its audience and create an opportunity to provide the PS5 devices to a handful of gamers who have long anticipated getting their hands on the latest device. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next

The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. https://vimeo.com/1130949168 Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

Gary Fernandez < Back BELLY FLOP Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A Dolphins exist. If you were unaware as we were, search the term and you’ll be amazed as well as a little weirded out. However, pink dolphin unicorns may or may not be mythical creatures, as presented on massive waves with shapely lady swimmers, in Gary Fernandez’s original illustration . Abundant with lines, color and detail, the second installment of Artists Work is located near Tompkin’s Square Park. In this section of the East Village, E. 8th Street between Avenues B and C, neighborhood residents, who for the most part have lived here for nearly twenty years or more, are friends and call each other by name. Thus, the installation of the new mural stirred up conversation with neighbors alike. It was a pleasure to paint as locals thanked us for bringing this lovely image to their scenery, even requesting to paint their walls next. Previous Next

LE LABO < Back NASHVILLE Overview Service Commercial Signage industry Beauty markets Nashville Wall(s) 1 Wall impressions N/A We partnered with Le Labo to celebrate the opening of their new Nashville store with a hand painted mural that reflects the brand’s identity and craftsmanship . The mural, painted high on the corner of their restored white-brick building, features a close-up image of hands holding a bottle of Santal 33. Paired with Le Labo’s minimalist typography and a muted color palette, it complements the neutral tones of the building and mirrors the brand’s understated aesthetic. Our team carefully adapted the creatives to the wall’s natural texture. Just below, we hand painted Le Labo’s iconic wordmark on the black brick façade, along with the understated "Manufacturers of Fine Perfumery" tagline above the entryway. These added details bring a quiet cohesion to the storefront and reinforce the brand’s analog spirit through every brushstroke. At Overall Murals, we help brands translate their stories into large-scale visuals. For Le Labo, this mural is both a landmark and a subtle reflection of their ethos. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

YouTube < Back COMEDY WEEK Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 5 Walls impressions YouTube the world's largest video sharing platform and third most visited site, celebrated their 8th year anniversary with a weeklong festival called YouTube Comedy Week, featuring their first live and original content. Overall Murals assisted their campaign by creating five large murals to promote the star-studded event. The design was based on the concept of a graffitied brick wall. Four of the five walls featured faux brick, dirtied up to look more authentic and then modified with funny illustrations created by world-renowned street artists. This was a popular and interactive campaign, with curious passersby frequently stopping the painters to inquire about recognizable doodles. The painters were more than happy to direct them to the temporary YouTube Comedy Week website for even more information. Previous Next

Buchanan’s < Back COMO LO DIGAS Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York Wall(s) 2 Walls impressions 770K+ Buchanan’s Scotch Whisky has launched its #ComoLoDigas campaign, celebrating the linguistic diversity within the Hispanic American community, or "200%ers"—individuals who are 100% American and 100% Hispanic. The campaign, featuring SNL’s Marcello Hernández and Puerto Rican Chef Manolo López, honors the unique ways Hispanic Americans pronounce “Buchanan’s” while reflecting their cultural pride. At the heart of the campaign are two vibrant, hand painted murals in New York and Los Angeles , designed by local 200% artists such as D’ana an d Erasto Reyes . In Bushwick, we brought D’Ana’s artwork to life as a larger-than-life mural, capturing her interpretation of the brand in a powerful, hand painted display that celebrates the role of language in creating community. The background features an abstract, swirling mix of black-and-white checkerboard patterns with bright yellow and green, creating a lively, almost hypnotic effect. The word “BUCHANAH,” painted in dripping, red graffiti-style letters, reflects the artist's own pronunciation, emphasizing the campaign's theme. In the heart of DTLA , our team transformed Erasto Reyes's artwork into an expansive wallscape. This mural is a bold and colorful celebration of Hispanic culture and language, dominated by vibrant shades of red, blue, green, and yellow. It features the phrase "Yo Digo" (meaning "I say") at the top, capturing the theme of personal pronunciation. Iconic symbols and urban references add depth, celebrating the cultural diversity of the Hispanic community in Los Angeles. These eye-catching, hand-painted murals in Bushwick and DTLA are powerful tributes to the Hispanic demographic, inviting viewers to celebrate the linguistic diversity of "200%ers." The campaign also includes digital rollouts and social media engagement, encouraging fans to share their own pronunciations of "Buchanan’s," uniting diverse voices in the shared spirit of the brand. Previous Next

Spotify < Back CLAIM YOUR SPACE Overview Service Public Art industry Art & Culture markets New Orleans, Nashville, Detroit Wall(s) 4 Walls impressions Spotify celebrated pride with four murals featuring popular LGBTQA+ musicians for their latest campaign Claim Your Space. Claim Your Space is the opportunity for queer artists to be seen, heard, and make their presence known to others. The series of murals claim literal space as well as cultural space for LGBTQQIA+ creators and activists and were designed by queer illustators, Mohammed Fayaz, Mia Saine and Gggrimes. Each mural highlights a small selection of artists who’ve made an impact on that city’s sound and hand painted in the city they came from. Our Real Estate team scouted walls for each design and our production team took the artwork and sized it properly for hand painting execution. Our paint crew then took to the streets where we hand painted the murals in Detroit, Nashville and New Oreans in city's known for its music in hopes to create opportunities for affirmation, inspiration, and reflection. Previous Next

LEXUS < Back LEXUS IS 2021 Overview Service Outdoor Advertising, Overall Creative industry Automotive markets New York Wall(s) 2 Walls impressions 930K+ In November, Moxi Events sought us out to spearhead a project to announce the launch of Lexus’ new luxury vehicle, the 2021 Lexus IS . Lexus was looking to break away from traditional automobile campaigns and tap into a new demographic of millennials. And what better way to announce a “thrilling” new campaign than on a 1300 square ft hand painted mural in the heart of Williamsburg, Brooklyn . Lexus was interested in supporting a local artist that would capture the spirit of their new modern design. So, we tapped into our rolodex of quality artists and asked the queen of graffiti, Queen Andrea , to brainstorm on the project. Why Queen Andrea? As a native New Yorker influenced by her environment and raised by artists, Andrea has left her mark (literally) and continues to do so through her use of color, graffiti, graphic design, and typography. Her overall energy toward the project made her a perfect collaborator for the Lexus IS campaign. The result? Lexus received a high-end street art mural that grabbed the attention of passersby (835,680 to be exact) and as an added bonus, a QR code was drawn onto the side of the mural. The QR code is a great tool, especially during the pandemic as it provides viewers with a seamless experience to engage with the brand. In fact, a recent survey done by Beacon Technology found, “18.8% of users in the US and the UK strongly agreed that there was a visible increase in QR code usage {…}.“ Adweek also notes, “41% of consumers are willing to scan QR codes for contactless purchase.” https://www.youtube.com/watch?v=wevHTxuwpZ0 As a result, Lexus’s use of QR codes was a perfect approach to lead every Williamsburg millennial, already attached to their phone, to the Lexus IS page — ‘cause hey, what millennial isn’t attached to their phone? Check out the hand painted graffiti signs and let us know what drives you! BEYOND THE WALL Artwork extended beyond the wall into car wraps, posters, and postcards to show at dealership showrooms. Previous Next

New Balance < Back KAWHI LEONARD Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ After New Balance established Kawhi Leonard as the face of its basketball division, they were eager to unveil the NBA star’s first signature shoe. What better way to reveal a new shoe, than to create a stunning hand painted mural, along the hottest stretch of the Melrose shopping district? During the month of the NBA All-Star Weekend New Balance teamed up with Overall Murals to bring their latest design to Los Angeles in a major way. The creative featured the first signature shoe of Kawhi Leonard, the NBA superstar for the Los Angeles Clippers. With players of all heights, sizes, and playing styles in mind, the shoe was designed to be the perfect fit for anyone ready to run their game at the highest levels. With vibrant colors and sleek details, the court-ready footwear hit a triple-double on one of our Melrose doubles. Previous Next

TikTok < Back DARE TO BE Overview Service Outdoor Advertising, Overall Creative industry Technology markets Atlanta Wall(s) 6 Walls impressions 5.9M+ Overall Murals painted a total of six walls in Atlanta for TikTok during Super Bowl LIII weekend. Each wall was designed by celebrated graffiti artists whom we selected to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline “Dare To Be”. Each wall was designed by celebrated graffiti artists selected from Overall Mural's elite network of artists. TikTok asked each artist to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline "Dare To Be" We looked to homegrown talent for our second new wall in Tuxedo Park. The bright yellow design created by Mister Totem was inspired by the streets of Atlanta themselves, according to the artist “every line represents a street in the city.” This was a special campaign for us, as we premiered three new walls in our favorite southern metropolis. The distinguished MERLOT designed the Little Five Points wall where she relied on her skills as both a graffiti legend and graphic designer to create a mural that represents TikTok’s energy. Her mural design almost tricks the eye into believing the image is moving on the wall. The design for our third première wall was created by another Atlanta-born graffiti star, AWE2 This wallscape, just blocks from Mercedes-Benz Stadium Downtown ATL incorporates the city skyline and uses colors that reflect the excitement gathering in the city as it builds towards the Super Bowl. Just around the bend in Sweet Auburn, acclaimed artist MAST created a design for TikTok based on the silly antics of the app’s users blended with his signature bold colors and heart shapes. The renowned and legendary Atlanta muralist, Dr. Dax created a design for a wall that is not just in his home city but in his home neighborhood. Our wall in Midtown displayed the mottos Dr. Dax lives by, in classic DAX style, and captured the TikTok spirit which challenges people to #daretobe who they want to be. The debut wall in the neighborhood of Atlanta was designed by the prominent graffiti artist AMUSE126 whose signature curved designs were the perfect fit. Previous Next