AUDEMARS PIGUET < Back KAWS X AUDEMARS PIGUET Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ In a seamless fusion of art, culture, and luxury, our latest hand painted mural in Williamsburg, Brooklyn , celebrates the groundbreaking collaboration between Audemars Piguet and KAWS. This partnership reimagines the iconic Royal Oak Concept Tourbillon, incorporating KAWS’ beloved “Companion” character into the design of a limited-edition timepiece. One of KAWS’ most recognizable creations, the Companion figure, first appeared in 1999. With its playful, cartoonish features, the character has evolved into a symbol of contemporary art, embodying both innocence and melancholy. By integrating this iconic figure into the Tourbillon’s design, KAWS brings his distinctive style into the world of luxury timepieces, pushing the boundaries of both art and horology. The mural, crafted with attention to detail, reflects the creative vision behind this collaboration. Every stroke was carefully executed, mirroring the precision you’d find in an Audemars Piguet watch—minus the Swiss accent. Williamsburg, with its mix of art galleries, hip boutiques, and just enough foot traffic to make you feel important, was the chef’s kiss of locations. After all, why settle for an ordinary spot when you can make a statement in a neighborhood that practically invented the word "eclectic"? The campaign’s impact was amplified by the mural’s strategic placement, generating over 741K+ impressions from passersby. It caught the attention of art lovers, tourists, and those just strolling by with coffee in hand. To make the mural truly pop (and by pop, we mean explode onto your Instagram feed), we filmed the entire painting process and shared it on Instagram . This visibility played a crucial role in connecting Audemars Piguet's legacy of blending luxury with pop culture to a broader audience. https://vimeo.com/1044721521 This mural campaign is a perfect example of what happens when two creative forces come together—one known for timepieces that make your wrist feel fancy, and the other for redefining art and making you say, “I don’t understand it, but I love it.” More than just a mural, it’s a powerful statement—a celebration of creativity, precision, and the transformative power of collaboration. Previous Next

Comedy Central < Back BROAD CITY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The word is funny. So is the new show Broad City which upon its debut on Comedy Central has generated a bajillion rave reviews. We hand painted two walls in Williamsburg and Greenpoint to help promote the comedic duo and their show, originally a web series that is now produced by the Amy Poehler. Brooklyn based artist, Mike Perry illustrated the art work's background, which pops with crazy bright colors. Even during another one of New York's grueling winter's week, this was definitely a fun one for us to be apart of. Previous Next

Cafe Bustelo < Back GAME FACE Overview Service Outdoor Advertising, Content Creation industry CPG markets Los Angeles, Boston, New York Wall(s) 3 Walls impressions 1.91M+ BRIEF Café Bustelo launched its Game Face campaign to celebrate the passion, pride, and cultural traditions surrounding the world's biggest soccer tournament. The campaign commissioned artists from Argentina, Mexico, Brazil, and Colombia to create original artwork inspired by their home countries, bringing authentic cultural perspectives to fans through both packaging and large-scale public art. Consumers could purchase limited-edition Café Bustelo cans representing each nation, with every can including a matching Game Face tattoo kit inspired by the artwork and designed to help fans show their support on match day. BUILD Overall Murals partnered with Café Bustelo to hand paint three large-scale murals in Boston , Los Angeles , Atlanta , and New York City —four major U.S. markets with deep soccer cultures and host regions for matches . Each mural featured original artwork by an artist native to the country it represented, ensuring that every design reflected an authentic cultural perspective. Argentine artist Josefina Schargorodsky of Buenos Aires created the Argentina artwork in Downtown, Altanta ; Mexican artist Raul Urias of Mexico City designed the Mexico mural in Silver Lake, Los Angeles ; and Brazilian artist Mel Cerri of São Paulo developed the Brazil mural in SoHo, New York City and Allston, Boston . Together, the murals transformed prominent walls into vibrant celebrations of culture, identity, and the shared passion that surrounds the world's biggest sporting event. The artwork extended beyond the walls through Café Bustelo's limited-edition packaging, where fans could discover matching Game Face tattoo kits inspired by the same designs and wear them while cheering on their teams. REVEAL Each mural translated national symbolism into a bold visual language rooted in the artist's own heritage. Argentina's design featured the Sol de Mayo, swallows, horses, mountain landscapes, and flowing waterways inspired by the country's natural and cultural landmarks. Mexico's artwork incorporated jaguar imagery, indigenous geometric patterns, floral motifs, and references to Quetzalcoatl, honoring the country's rich artistic and mythological traditions. Brazil's mural celebrated the nation's tropical identity through carnival-inspired forms, a jaguar, macaw, butterfly wings, and vibrant floral patterns drawn from Brazilian textile traditions. From the perspectives of artists who call these countries home, Café Bustelo created a series of authentic cultural portraits that connected local audiences to the tournament's global spirit. IMPACT Across Boston, Los Angeles, and New York City, the three murals generated more than 1,795,374 impressions during their installation period, creating widespread visibility in key host markets. By combining hand-painted artistry with limited-edition product packaging, Café Bustelo created a campaign that connected public art, cultural storytelling, and consumer participation. The murals amplified the work of artists from Argentina, Mexico, and Brazil, while the collectible Game Face tattoo kits brought those same designs directly into fans' hands. Together, these physical and experiential touch points transformed the campaign from a traditional advertising effort into a celebration of Latin culture, national pride, and the shared rituals that make the world's biggest sporting event so meaningful. Previous Next

Dior < Back MISS DIOR FOR LOVE Overview Service Outdoor Advertising industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 500K+ With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love? Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove . The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman. The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy. Previous Next

Instagram < Back UNTOLD PRIDE Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 460K+ As a leading advocate for the LGBTQ community, it comes as no surprise that this year New York City became the first state in the U.S. to celebrate and host World Pride Month. With the 50th anniversary of the 1969 Stonewall Inn Uprising at the pillar, the social media empire, Instagram honored the history of the event with their #UntoldPride campaign. The movement gave recognition to those who are unapologetically themselves and those who are trailblazing the way for basic human rights. Our talented mural crew had the honor of painting these colorful stories of members of the LGBTQ community, including a photo of the beautiful Marsha P. Johnson (bottom left), who during the time of the Stonewall Riots was an activist for Transgender rights. Giving recognition to the broad experiences that these people have faced, Instagram teamed up with OM to bring a few of these stories to Bushwick, an area with a significant LGBTQ population. Instagram’s CEO Adam Mosseri featured the colorful wall for #UntoldPride on his account, encouraging everyone to visit the installations. The mural drew the attention of New Yorkers and visitors alike as they celebrated the Pride events going on throughout the borough of Brooklyn. It quickly became a popular spot to stop, stare, and take photos! Seamlessly so, our infamously known “Instagramable Wall” couldn’t be a better place for the hand painted craft to integrate with this inspiring movement. Previous Next

Modelo < Back ESPECIAL Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Overall Murals reunited with Modelo Especial for another summer. Golden yellow glowed brightly off the walls' surfaces during the season's hot and humid days. Catching sight of Modelo's signature clear, stout bottle; its neck wrapped in metallic foil with beads of condensation dripping down its glass exterior, accompanied by a glass filled to the brim with a carbonated tall one was a refreshing reminder of how to cool down. These amber pieces were painted in Greenpoint and the East Village. The two areas are well known for their selection of cool bars and cool people. Previous Next

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MoMA < Back THE MUSEUM OF GREAT VIEWS Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 1 Wall impressions 74K+ Recreating Claude Monet’s iconic Water Lilies as a hand painted mural in Williamsburg, Brooklyn , is no small feat—but it’s a challenge Overall Murals and Wieden+Kennedy embraced wholeheartedly. This monumental mural is a standout piece in a vibrant new out-of-home campaign for the Museum of Modern Art (MoMA), designed to reconnect New Yorkers with modern art in fresh and meaningful ways. At the heart of the campaign is the idea of using art as a universal language. By pairing the “Mo” from MoMA’s name with Monet’s masterpiece, the campaign transforms an everyday space into a dynamic art showcase. This installation acts as a love letter to New York City, offering residents and visitors moments of reflection and connection with the world of modern art . While Monet dedicated approximately thirty years perfecting "Water Lilies," the Overall Murals team managed to recreate this masterpiece in just five days—talk about pressure! Hand painted with precision and care, the mural stands as a striking reinterpretation of Monet's vision on an expansive urban canvas. The artistic journey didn't end there; the Overall Murals film crew captured the entire process , documenting each brushstroke in an engaging timelapse video . This video, created for MoMA, not only pays homage to the artistic process but also serves as dynamic content for MoMA's social media platforms. With a mix of timelapse footage and close-up details, the video brings the mural's creation to life for audiences everywhere. https://vimeo.com/1023997945 The "Water Lilies" mural ignites intrigue and encourages New Yorkers to find connections between themselves and their communities through art. This collaboration not only underscores the timelessness of Monet's work but also highlights art's power to inspire, engage, and transform urban spaces. Ultimately, the mural stands as a testament to modern art's enduring relevance and the remarkable ability of hand painted artistry to leave a bold and lasting impression. Previous Next

Sotheby’s Realty < Back UNIQUE HOMES, UNIQUELY FOR YOU Overview Service Outdoor Advertising industry Real Estate markets Los Angeles Wall(s) 2 Walls impressions 723K+ Passing by our hand painted murals for Sotheby’s International Realty is like catching a glimpse of a dream lifestyle brought to life. Set in the heart of Beverly Grove and along the iconic Abbot Kinney Boulevard in Venice, Los Angeles , these murals capture the elegance and exclusivity that define Sotheby’s ethos: “1 of 1: Unique Homes, Uniquely For You.” More than just art, they’re seamlessly woven into the fabric of these vibrant neighborhoods, offering an inspiring vision of luxury living. These murals bring Sotheby’s vision to life with scenes of oceanfront escapes, cozy interiors, and perfect patios. The murals in bustling, high-traffic neighborhoods invite viewers to pause and envision their dream homes. Beverly Grove’s vibrant shopping district attracts diverse crowds, while Abbot Kinney’ s artistic hub complements the mural’s craftsmanship, engaging over 723K passersby, both locals and visitors. Hand painted murals offer unique advantages for realty companies. Unlike traditional ads, they integrate into the urban fabric, creating a sense of belonging and authenticity. The bespoke artistry of these murals mirrors Sotheby’s dedication to offering one-of-a-kind properties. Situated in aspirational settings, they seamlessly connect with potential clients. More than just advertisements, these murals embody the community’s character while inviting viewers to dream of their next chapter. Whether strolling through the trendy boutiques of Abbot Kinney or enjoying Beverly Grove’s energy, these murals inspire a lifestyle—and perhaps the first step toward a dream home. Previous Next

IWC < Back WATCHES AND WONDERS Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 500K+ Pilot's Top Gun watch made its way to our wallspace along the waterfront in Williamsburg, Brooklyn as a hand painted mural announcing the first fully Ceratanium 41mm chronograph from IWC. The Top Gun watch is developed with Ceratanium material that lends to its all-black matte color design. IWC wanted to announce the color of a uniquely engineered material developed by IWC and Pantone® officially as IWC Ceratanium® with a tease and reveal mural. Our team painted a Pantone card featuring the actual background of the building, mixed to match the Pantone perfectly, as an ode to the unique and historic architecture of New York City. https://www.youtube.com/watch?v=1As_RMn9Pno Twelve days later we revealed the Top Gun Ceratanium watch inside the Pantone card. This was a creative and exciting way to announce the new high-end watch and its incredible color uniquely engineered and developed by IWC. The progressive mural was displayed for 4 weeks generating approximately 500k in-person impressions announcing the new watch design. Previous Next

Hellmann's < Back S.O.S Overview Service Outdoor Advertising industry CPG markets Chicago Wall(s) 1 Wall impressions 319K+ Hellmann's is a brand committed to using sustainably sourced ingredients in its products. Recently, it launched a unique campaign called Save Our Sandwich (S.O.S) to draw attention to the possible threat to one of America's favorite sandwiches, the BLT. Hellmann’s predicts that the sandwich will become extinct by 2043 due to environmental challenges that cause soil erosion, which affects the ingredients used in a BLT, such as the soybeans used in Hellmann's Mayo. And what better way to get people's attention on a serious topic than a striking hand painted BLT memorial on our highly visible street-level wall in Chicago's West Loop ? The mural, set against a dramatic black background, captures the essence of the BLT while conveying a sense of urgency about its key ingredients, including mayo’s potential disappearance. Amidst the bold and simple copy, a prominent QR code navigates passersby to the brand's website , where they can dive deeper into these forthcoming issues and educate themselves about the importance of sustainable agriculture practices. The mural stirs emotional responses, sparks curiosity, and provides educational content that inspires action and support for sustainable agriculture. The hand painted mural, which pays homage to the BLT, captures the public's attention and raises awareness, receiving an impressive 318,432 impressions for its four-week run. Previous Next

TikTok < Back DARE TO BE Overview Service Outdoor Advertising, Overall Creative industry Technology markets Atlanta Wall(s) 6 Walls impressions 5.9M+ Overall Murals painted a total of six walls in Atlanta for TikTok during Super Bowl LIII weekend. Each wall was designed by celebrated graffiti artists whom we selected to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline “Dare To Be”. Each wall was designed by celebrated graffiti artists selected from Overall Mural's elite network of artists. TikTok asked each artist to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline "Dare To Be" We looked to homegrown talent for our second new wall in Tuxedo Park. The bright yellow design created by Mister Totem was inspired by the streets of Atlanta themselves, according to the artist “every line represents a street in the city.” This was a special campaign for us, as we premiered three new walls in our favorite southern metropolis. The distinguished MERLOT designed the Little Five Points wall where she relied on her skills as both a graffiti legend and graphic designer to create a mural that represents TikTok’s energy. Her mural design almost tricks the eye into believing the image is moving on the wall. The design for our third première wall was created by another Atlanta-born graffiti star, AWE2 This wallscape, just blocks from Mercedes-Benz Stadium Downtown ATL incorporates the city skyline and uses colors that reflect the excitement gathering in the city as it builds towards the Super Bowl. Just around the bend in Sweet Auburn, acclaimed artist MAST created a design for TikTok based on the silly antics of the app’s users blended with his signature bold colors and heart shapes. The renowned and legendary Atlanta muralist, Dr. Dax created a design for a wall that is not just in his home city but in his home neighborhood. Our wall in Midtown displayed the mottos Dr. Dax lives by, in classic DAX style, and captured the TikTok spirit which challenges people to #daretobe who they want to be. The debut wall in the neighborhood of Atlanta was designed by the prominent graffiti artist AMUSE126 whose signature curved designs were the perfect fit. Previous Next