Pepsi < Back SUPER BOWL LX Overview Service Outdoor Advertising, Content Creation industry CPG markets San Francisco Wall(s) 1 Wall impressions 1.1M_ In the lead-up to Super Bowl LX, Pepsi and OMG partnered with Overall Murals to create a large-scale hand painted wallscape that captured both the energy of the game and the cultural weight of the Bay Area hosting it. The artwork centered on a bold declaration, “THE BAY DESERVES”, pairing a Pepsi Zero Sugar can and Super Bowl-branded football with the unmistakable silhouette of the Golden Gate Bridge . Designed as a reflection of the moment, the mural blended national sports culture with local pride, positioning the brand as part of the city’s rhythm rather than an interruption. As the Super Bowl expanded beyond stadiums and screens, the wall became a visual marker of anticipation, celebration, and place. The mural was strategically placed on our wallscape in Union Square , one of San Francisco’s most active and visible corridors. Surrounded by transit hubs, retail, restaurants, and constant pedestrian flow, the location ensured the piece would be seen by commuters, tourists, and early-arriving fans alike. Over six days, Overall’s Walldogs hand painted the illuminated wallscape in full public view, making the production process part of the experience. As the artwork took shape, it became a neighborhood beacon and a central point where attention naturally gathered in the days leading up to kickoff. By activating early, the campaign generated 1.1M+ impressions before Super Bowl weekend, anchoring Pepsi in the city before peak saturation hit. The impact extended beyond the wall through content documenting the labor behind the scale, highlighting the human effort behind a highly visible moment. Rather than reacting to the Super Bowl, the project shaped it, demonstrating how hand painted out-of-home can define cultural moments before they officially arrive. Previous Next

Balenciaga < Back POWER OF DREAMS Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ Balenciaga the French fashion powerhouse, originally from Spain has a futuristic new campaign for Spring/Summer 2020. The modern brand found yet another a cutting edge way to showcase their newest line. “Power of Dreams” was the inspiration for the SS20, also used other uplifting phrases to define the clothes, “Love Is for Everyone” and “Think Big,” to name a few. To accompany the mission of positivity, a video was created to highlight some of the freshest fashions, along with the message Balenciaga believes in. The model’s reported from the foreground, while their mouths moved in inexplicable ways the new line was showcased in the background. The bold green boxy blazer painted on this advertisement in SoHo is one of the brand’s signature looks. This bright, photorealistic mural shined above the fashionable shoppers of New York City attracting the who’s-who of the neighborhood. Previous Next

Boston Greenway < Back SHINIQUE SMITH Overview Service Public Art industry Art & Culture markets Boston Wall(s) 1 Wall impressions The 3rd annual Rose Kennedy Greenway Mural in Boston's Dewey Square Park is a result of a collaboration with the Museum of Fine Arts and contemporary fine artist, Shinique Smith who is simultaneously exhibiting at the MFA Overall Murals was selected to bring the artist's original four-foot tall art pieceSeven Moons to life and blow it up to approximately 80 feet tall as the newly titled and redesigned as Shinique Smith's Seven Moon Junction. Utilizing our favorite oils was very different from the original painting's multimedia materials. We turned what wer actual 3-d objects, a coffee lid and braided fabric, into illusions of photorealistic gigantic objects. The last two previous murals on the wall were controversial -- either liked or talked about. Passersby approved of the bright abstract backdrop of what is Boston's busiest commercial district. Shinique Smith puts it best when she described the choice of artwork and transition to the grand scale, in her artist statement: Seven Moon Junction, I have used a detail from my 2013 painting ‘Seven Moons,’ because its circular composition and color palette and the geometry of the building felt as if they belonged together. I shifted the scale of the painting’s collage and counterbalanced them with a braided sculptural element to enrich the texture and create a composition tailored to the architecture of the Dewey Square wall. This particular work draws inspiration from various sources such as, alchemy, astrology, music and the mythology and art of indigenous cultures. By taking a small aspect of this existing work and enlarging it to the scale of 70 feet, this microcosm of materials is seen and experienced from a new perspective, becoming a distinct new presentation. I see this piece, as a mural that extends beyond the wall, as it attunes to the space in which it sits, radiating energy outward to the rest of the city and its occupants. Inspired by the flow of the environment, I will orchestrate a performance of music, art and dance on the green space that is an extension of the mural inspired by the spirals and color in the design. I’ve titled this work, Seven Moon Junction in reference to the intersection where the mural resides, the merging of people and the joining of art and life. The field of view, Dewey Square Park is part of the mural. Previous Next

Marvel < Back AVENGERS Overview Service Outdoor Advertising industry Gaming markets New York, Chicago Wall(s) 5 Walls impressions 6.29M+ We all need heroes to look up too. Fortunately for us, we got to paint some of the most popular super heroes on some of our premier walls in New York and Chicago. This campaign was to promote the anticipated release of the Avengers Fans young and old stopped on the street to get a glimpse of these classic crusaders as our team painted them with their precision and eye for detail. Three of the artworks painted were made up of our SoHo domination, so the corner of of Canal and Lafayette street had some plenty of watchful eyes on it. Previous Next

IWC < Back THE BIG PILOT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 600K+ The Big Pilot Watch is a collection of iconic wristwatches that capture the essence of aviator watches. Its bold style, showcasing its incredible features and sleek design, was emphasized on our bold corner unit through a magnificent and unique forced perspective art piece. When IWC was searching for big and iconic luxury placements to capture the style-conscious New Yorker and a taste for high-quality goods, we knew our newest, biggest, and boldest wallscapes on Wythe Ave, located in front of the high-end Willam Vale hotel, would create the engagement and response they were looking for. The layout of our unit combined with the incredible artwork they customized for it, would undoubtedly get the daily passersby to look up from their iPhone 12x, lower their shades, and even get a gasp from their miniature bulldog as they pause and stare at the large mural-scape in front of them. The artwork is next level with its anamorphic design providing onlookers with a feeling of the watch floating in a shipping container as it makes its way from the Swiss mountains and onto the wrists of the trendy elite in Williamsburg, Brooklyn who frequent the hotels, rooftops, restaurants, and chic pools. IWC also incorporated a QR code on the mural design, so passersby could engage with the artwork by scanning the QR code where they could virtually try the watch on their wrist. Check out the incredible design below (and we’re not just talking about the watch) and watch the video the Overall Murals team put together, to fully grasp what it takes to bring this kind of artwork to life. Previous Next

Sony Pictures < Back SUPERFLY Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Entertainment markets New York, Atlanta Wall(s) 5 Walls impressions 1.5M+ SONY Pictures brought Superfly , the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. SONY Pictures brought Superfly, the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. The new cinematic version is set in modern-day Atlanta, the city that artists Dubelyoo, Awe2, and Mister Totem call home. Dubelyoo’s design captures the essence of Atlanta, the skyline, and graffiti style ground the viewer in the city immediately. Totem’s design highlights the street aspects of Superfly, images of money, cars, weapons, and women are set in the foreground of this mural, contrasted with the sparsity of the background the viewer can feel the gravity of Superfly, not just the glamour. In association with an esteemed OM partner, Klughaus, the talented Awe2 created our third Atlanta mural. In this mural the main characters of Superfly light up the night sky, this etherial design includes mid-century Pointillism details which further lend an unmistakable dazzle to this mural. Also brought to us by Klughaus and also prior OM collaborator, MAST designed a Superfly wall that can be found in Harlem. The artist’s comic style of bold graphics fits in perfectly with the neighborhood of the original 1970’s film. These artists know what it means to Redefine the Hustle. Previous Next

CREMIEUX < Back 65 MERCER Overview Service Commercial Signage industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 65 Mercer became the new home to Cremieux , an iconic menswear brand; best known for their classic, yet contemporary and preppy style. In the late 60’s Daniel Cremieux flew to New York City from Paris and discovered his love of preppy, American, menswear. After opening his first store in Saint-Tropez, Cremieux’s sophisticated image captured the attention of actors, singers and artists from around the world. Fast forward to 2016, the brand is now in the direction of Daniel’s son, Stephane, and is still well-known for it’s superior quality and attention to detail. To alert the masses of the new store opening, in trendy historic SoHo in Manhattan, Overall Murals was hired to paint two unmissable signs on either side of the building. Once the Landmarks Preservation Commission approved the design and placement of the signage, the Overall Murals team got to installing the tricky rigging system. Hovering above Mercer St. and on Broadway, the bold, white sans-serif type pops on navy blue backdrops, accentuating Cremieux’s elegant brand color scheme. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

GROUNDSWELL < Back 11 HOWARD HOTEL Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions In the dead of winter the Overall Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho, Manhattan. In collaboration with artist, Jeff Koons and community arts organization, Groundswell. Overall hand painted the side of the swanky new destination. The artwork brings awareness to Groundswell’s belief that the collaboration between personal expression and activism within a community produces unique and powerful outcomes. The bold blue, white and black mural is focused on the unique and thriving culture of Soho. The music, food, and fashion as well as the industries that formerly existed within the neighborhood are all present in the artwork. The main artwork’s lead designer, Misha Tyutyunik, said in a press statement, " It evokes the commercial refinement of present-day SoHo, but also alludes to its spirit of surprise and discovery, encouraging pedestrians to stroll and wander through the winding side streets to window shop, to find new wonders or uncover relics of bygone days.” Previous Next

ORGANIC VALLEY < Back PROTECTING YOUR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta, Boston, Nashville Wall(s) 3 Walls impressions 1.1M+ When Organic Valley approached us to bring their award-winning " Protecting Where Your Food Comes From " campaign to outdoor advertising, their mission of supporting family farms drew us in. As a family-owned business ourselves, we were immediately on board with their message. We were excited when Organic Valley came to us with the vision of incorporating some 3D elements. Initially, they considered physical objects to make their campaign truly immersive and unforgettable. But we saw a chance to do something even more innovative. That's where we came up with the idea of using anamorphic art. It's a technique that creates the illusion that objects are popping out from the wall while actually being 2D (and fun fact: we won an award for our anamorphic work for Paul Smith!). This project was a fun challenge, requiring us to blend the painted elements with the existing building facades meticulously. We had to carefully match the colors of the surrounding brickwork to create the illusion of butterflies flying out from the artwork. To ensure these murals were seen by people who would appreciate them, we picked three fantastic neighborhoods that share Organic Valley's values: Poncey-Highland in Atlanta (Unit A-12), Allston/Brighton in Boston (Unit BOS-05), and East Nashville in Nashville (Unit NA-02). These are places where the demographic cares about going organic and supporting businesses doing good things for the planet. Hand painting these murals was essential. It allowed us to perfectly capture the nuances of the brickwork and achieve the seamless integration needed for the anamorphic illusion. We're so proud of how these murals turned out and how we added a new dimension (literally!) to Organic Valley's campaign. And to give you a glimpse behind the scenes, we've created a timelapse video that shows the entire process from start to finish - check it out ! Previous Next

High Line Art < Back ROSANA PAULINO Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions 8M+ Rosana Paulino’s The Creation of the Creatures of Day and Night , hand painted by Overall Murals on The High Line Art , is a breathtaking work that blends mythology, ecology, and history. Highlighting the lasting effects of slavery and colonial violence in Brazil, the mural centers on Afro-Brazilian women and the mangrove biome as symbols of resilience and renewal. In Paulino’s mangrove series, the mural reimagines tree women as mythological figures embodying life and death, day and night. Created in collaboration with Paulino and The High Line team, Overall Murals captured every detail of her vision. From precise color matching to replicating her intricate designs, our team upheld the highest standards to honor Paulino’s artistry. This mural, which will remain on display for a year, will be seen by over 8 million annual High Line visitors, making it a powerful platform to share her story. Overall Murals is deeply excited about projects like these. We are passionate about honoring artists, especially those with inspiring messages, and feel privileged to share Paulino’s profound narrative. Painting this mural was not only a technical achievement but a meaningful opportunity to amplify her voice and celebrate the ecological and cultural significance of the mangrove biome. Previous Next

Walmart < Back Danielle Hatch Overview Service Commercial Signage industry Retail markets Arkansas Wall(s) 1 Wall impressions N/A Walmart sought Overall Murals to hand paint a commercial installation at its Walmart headquarters in Bentonville, Arkansas. Designed by Danielle Hatch , an interdisciplinary Peruvian American artist based in the Arkansas Ozarks, the artwork reflects her signature style of bold, playful, and thoughtfully layered fabrics that bring warmth, color, and movement to the space. Danielle’s work typically takes the form of large-scale installations of real cloth and fabric that move organically in the wind. For this project, we were tasked with translating that physical, dimensional quality into paint, bringing it to life on a flat surface while making it feel as realistic, textural, and three-dimensional as her original fabric installations. Our painters brought Danielle’s vision from concept to wall, carefully hand painting each section to preserve the integrity of her design while adapting it to a large-scale architectural surface. The mural spans approximately 4,795 square feet across 4 walls and was completed over 9 days with 4 painters on site. The project required strategic lift work, precise patterning, full-surface priming, and close on-site coordination to meet commercial timelines. The client also interviewed our painters for a behind-the-scenes video, capturing both the craftsmanship and the human element behind the process. One standout moment was completing the priming, patterning, and painting of major walls in a single day, a testament to the crew’s endurance and workflow. To celebrate the installation, Walmart hosted an ice cream social at the new home office, giving the painters an opportunity to gather and experience the finished mural together. Installed at Walmart’s new 350-acre campus and development, the mural is part of a larger creative initiative that includes additional site-specific works by other commissioned artists across the property. Installed at Walmart's global headquarters , the mural enhances a space designed to foster collaboration and brand storytelling, transforming a functional commercial environment into a vibrant, human-centered visual experience. Previous Next