Got Milk? < Back REAL IS BACK Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 54K+ The iconic "got milk?" campaign is back, this time making a statement on the vibrant Venice Beach boardwalk. We partnered with California Milk to bring their reimagined vision to life, transforming a blank wall into an interactive masterpiece that celebrates authenticity. This isn't just an ad, it's an invitation. It's a hand painted mural, meticulously crafted to capture the essence of authentic connection. The defining image: a giant glass of milk, its perfect shade of white painstakingly achieved to evoke the essence of California's sun-drenched dairy farms. The classic "got milk?" logo adorns the glass, inviting passersby to join the conversation: "I'M IN VENICE BEACH. TO PROVE IT, I'M TAKING A RANDOM SELFIE WITH THIS GOT MILK AD. JUST TO SAY I LOVE YOU." With its eclectic energy and free-spirited vibe, Venice Beach is the perfect backdrop for this revitalized campaign. It's a place where self-expression thrives, making it ideal for this public display of affection. The hand painted artistry of the mural stands out amidst the digital noise, reminding us of the simple joys found in a glass of milk and a heartfelt message. This nostalgic project is a testament to our unwavering dedication to flawless execution and meticulous attention to detail. Every brushstroke was carefully considered to align with the campaign's message of authenticity and connection. We're confident that this mural, born out of our commitment to quality, will spark conversations, inspire connections, and remind everyone of the power of genuine human interaction. Beyond an advertisement, this mural showcases our ability to bring creative visions to life. It celebrates the unique bond between mothers and children, the simple joys of life, and the enduring power of love. So, take a moment to appreciate this labor of love next time you're strolling along the Venice Beach boardwalk. Snap a selfie, share a smile, and remember: expressing your love is always real and always appreciated. Previous Next

Lululemon < Back THE AIR OUT THERE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 650K+ The advertising effectively forces customers to ask themselves... Where do you go to feel alive? And as stated on the murals OM painted, Where do you go to let go? Lululemon is best known for creating the wear activewear anywhere and everywhere trend. However, Lululemon is now taking its brand in a different direction, more focused on self-improvement. Do you go for a hike in mountains? Do you escape during a morning run or while staring up at the stars? Whatever it may be, Lulu wants us to find a connection to nature and embrace it. #TheAirOutThere has caused thousands of wonders to embark on new adventures and find the richness of the great outdoors. Nationwide, Lululemon stores incorporate some sort of sign painting or mural into their interior design. A hand painted mural campaign made sense for the brand's foray into out-of-home advertising. Overall Murals painted two murals of varying scenic landscapes in Cow Hollow, San Francisco, and in the famous Venice, California. Each location was selected as a way to capture the attention of out-and-about, active people. A timelapse taken by Lululemon of the painting in action in San Francisco was posted to Lululemon's Instagram , generating much fan love and praise. Previous Next

Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 715K+ The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax . Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore. https://vimeo.com/967183275 Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @ VSPink Instagram account , engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold. Victoria's Secret Pink's " GOING PLACES " campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way. Previous Next

Balenciaga < Back WINTER Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 493,312 With the ongoing Coronavirus pandemic, NYFW 2020 was different than ever before. As the world has had to make adjustments to everyday life, the majority of Spring 2021 shows went virtual. This new normal has created inventive ways of doing nearly everything, and apparently, fashion is no exception. Regardless of the lack of in person show viewings, Balenciaga jumped on the opportunity to showcase their spring line on this popular unit in the heart of New York fashion, SoHo. This is the second time that the iconic brand has advertised on our high fashion favorite unit, M-59. The photorealistic woman surrounded by mounds of Balenciaga was painted in only a few days and served as the perfect backdrop for those still out and about during NYFW Previous Next

Gold Goast Get to know the area Chicago’s Gold Coast got its glow-up after the Great Chicago Fire, when developer Potter Palmer turned the area into a hotspot for the city’s upper crust . These days, it’s where vintage charm meets high-rise glam, with historic brownstones hanging out alongside sleek towers, all set against some of the best Lake Michigan views in the city. But it’s not just about the pretty buildings. The Gold Coast is a vibe. Stroll through lakefront parks, shop at Oak Street’s designer labels , or grab a table at a restaurant that’s probably booked out for weeks. It’s old-school elegance with a modern twist and still the go-to zone for anyone who knows style when they see it. Population 14.4K+ Household income $153K+ $ Median age 50 Personas INCOME LEVEL Upper-class OCCUPATION Finance and Real Estate INTERESTS Upscale dining, boutique shopping, fitness and wellness, art and design, philanthropy, and social events LIFESTYLE Highly social foodies who want to be in the center of the action EDUCATION Bachelor or advanced degrees Top Destinations The Magnificent Mile World-renowned shopping district featuring luxury brands, upscale dining, and cultural landmarks. Lake Front Trail 18-mile path along Lake Michigan, perfect for biking, running, and enjoying stunning waterfront views. Oak Street Beach Popular lakeside retreat offering stunning views of Lake Michigan, ideal for relaxing or outdoor activities. The Gold Coast is one of the wealthiest neighborhoods in the United States, second only to Manhattan's Central Park East. FUN fact With a constant flow of foot traffic and energy that lasts well into the night, it’s an ideal location to connect with an active, social audience, making every impression more impactful and memorable. Mike Christensen, Director, East Coast Sales Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Division st. & N. Dearborn St. C-07 Located in a district synonymous with luxury and sophistication , this prime wallscape is surrounded by some of Chicago’s most coveted destinations . From the architectural marvel of the Charnley-Persky House to high-fashion boutiques like Prada and Chanel , the area exudes exclusivity. The dining scene is equally impressive, featuring Michelin-starred chefs and celebrity-favorite restaurants like Maple & Ash. Luxury car showrooms, premier hotels, and cultural institutions further enhance the area's refined atmosphere, making it a hotspot for high-profile visitors and sophisticated locals. Weekly impressions 169.4K+ Dimensions 1,000 Sq Ft Facing West Why Advertise here? Chicago's Gold Coast is an ideal location for brands looking to gain visibility among an affluent and style-conscious audience . The neighborhood is highly walkable and vibrant, with a population of over 14,000 residents and a Walk Score of 96 . It hosts notable events such as the Gold Coast Art Fair , which attracts over 145,000 attendees each year , and the Gold Coast Greek Fest , featuring authentic Greek food, music, and dancing. These events generate significant foot traffic , providing brands with excellent opportunities to engage with a diverse and upscale audience . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Oura Ring < Back OURA RING 5 Overview Service Outdoor Advertising, Content Creation industry Technology markets New York Wall(s) 1 Wall impressions 3M+ BRIEF Oura launched the Oura Ring 5 to highlight one of its most refined product innovations yet: a lighter, more comfortable design that feels nearly weightless throughout the day. To bring this message to life in a memorable and visually unexpected way, the campaign used delicate moments from nature as a metaphor for the ring's featherlight feel, pairing the precision of wearable technology with the effortless movement of insects in their natural environments. BUILD Overall Murals partnered with Oura to create a large-scale hand painted mural in Williamsburg, Brooklyn , , transforming a prominent wraparound wall into an immersive visual showcase for the Oura Ring 5. The mural featured a series of highly detailed scenes depicting butterflies, praying mantises, and a ladybug interacting with the ring, emphasizing its lightweight design through visual storytelling. The wraparound format allowed multiple compositions to unfold across the wall, encouraging viewers to experience the artwork from different angles while creating a striking presence within one of Brooklyn's most active pedestrian corridors. To extend the campaign beyond the physical installation, the team also captured custom video content that documented both the artistic process and the finished mural, bringing the hand painted work to life across digital channels. REVEAL Each vignette was designed around a simple yet powerful illusion: insects effortlessly balancing with the Oura Ring 5 as if it weighed almost nothing. The contrast between the organic forms of nature and the sleek industrial design of the ring reinforced Oura's blend of advanced technology and everyday wearability. Executed entirely by hand, the mural combined photorealistic rendering, intricate natural textures, and precise product reproduction to create a collection of oversized visual metaphors that transformed a product benefit into a memorable public art experience. IMPACT Installed in the heart of Williamsburg, the mural turned a product feature into a visual story that passersby could understand instantly. The wraparound format maximized visibility and allowed multiple creative executions to live within a single installation, while the accompanying video content extended the campaign's reach beyond the wall itself. By combining hand painted craftsmanship, nature-inspired imagery, and content capture, Oura created a campaign that transformed a technical product enhancement into an engaging and highly shareable piece of public art. Previous Next

Buchanan’s < Back COMO LO DIGAS Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York Wall(s) 2 Walls impressions 770K+ Buchanan’s Scotch Whisky has launched its #ComoLoDigas campaign, celebrating the linguistic diversity within the Hispanic American community, or "200%ers"—individuals who are 100% American and 100% Hispanic. The campaign, featuring SNL’s Marcello Hernández and Puerto Rican Chef Manolo López, honors the unique ways Hispanic Americans pronounce “Buchanan’s” while reflecting their cultural pride. At the heart of the campaign are two vibrant, hand painted murals in New York and Los Angeles , designed by local 200% artists such as D’ana an d Erasto Reyes . In Bushwick, we brought D’Ana’s artwork to life as a larger-than-life mural, capturing her interpretation of the brand in a powerful, hand painted display that celebrates the role of language in creating community. The background features an abstract, swirling mix of black-and-white checkerboard patterns with bright yellow and green, creating a lively, almost hypnotic effect. The word “BUCHANAH,” painted in dripping, red graffiti-style letters, reflects the artist's own pronunciation, emphasizing the campaign's theme. In the heart of DTLA , our team transformed Erasto Reyes's artwork into an expansive wallscape. This mural is a bold and colorful celebration of Hispanic culture and language, dominated by vibrant shades of red, blue, green, and yellow. It features the phrase "Yo Digo" (meaning "I say") at the top, capturing the theme of personal pronunciation. Iconic symbols and urban references add depth, celebrating the cultural diversity of the Hispanic community in Los Angeles. These eye-catching, hand-painted murals in Bushwick and DTLA are powerful tributes to the Hispanic demographic, inviting viewers to celebrate the linguistic diversity of "200%ers." The campaign also includes digital rollouts and social media engagement, encouraging fans to share their own pronunciations of "Buchanan’s," uniting diverse voices in the shared spirit of the brand. Previous Next

Car2Go < Back BROOKLYN Overview Service Outdoor Advertising industry Automotive markets New York Wall(s) 2 Walls impressions 152K+ In New York City, there is more than one way to get around. Naturally, New York is considered one of the greatest walking meccas in the world. The majority of pedestrians are generally known to tread on foot or endure the headache of public transportation. If you're lucky, you own your own car. However, if you're not so lucky, the expanding point-to-point car-sharing service, Cars2Go provides mobility to locals for a practical price. What sets this up-and-coming German subsidiary apart from notable adversaries, much like ZipCar or Enterprise, is their convenient park-anywhere policy. Most rental companies require users to return the rented vehicle to the lot, while Car2Go grants you the luxury of finding and parking literally anywhere after you're through. Providing an exceptional mobile app, equipped with location services and reservation software, all administered through Google Maps. Members are able to share and find any available compact Smart Car across 52 square miles of the city. Geared towards fast-paced New Yorkers who thrive on spontaneity, this doesn't sound like such a bad deal. As of October 2014, Car2Go services launched in New York City, exclusively in Brooklyn, and Overall Murals rolled out the welcome wagon. Individual hand-painted murals were placed in heavily populated neighborhoods in Brooklyn such as Downtown, Red Hook, and Williamsburg. Incorporating the company's crisp white and saturated blue color; these infographics mimic the subway map with overlapping symbols of Brooklyn like the Brooklyn Bridge, a pigeon, hot dogs, basketball, and more were virtually impossible to miss. The walls announced Car2Go's arrival into the borough, and the company's success has been evident as its territory in Brooklyn and NYC continuously expands. Previous Next

New Balance < Back KAWHI LEONARD Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ After New Balance established Kawhi Leonard as the face of its basketball division, they were eager to unveil the NBA star’s first signature shoe. What better way to reveal a new shoe, than to create a stunning hand painted mural, along the hottest stretch of the Melrose shopping district? During the month of the NBA All-Star Weekend New Balance teamed up with Overall Murals to bring their latest design to Los Angeles in a major way. The creative featured the first signature shoe of Kawhi Leonard, the NBA superstar for the Los Angeles Clippers. With players of all heights, sizes, and playing styles in mind, the shoe was designed to be the perfect fit for anyone ready to run their game at the highest levels. With vibrant colors and sleek details, the court-ready footwear hit a triple-double on one of our Melrose doubles. Previous Next

REDD'S < Back WICKED APPLE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions Redd's Wicked Apple wanted to build its brand identity and recognition with a campaign that communicated the "effects" of drinking its "Wicked" beverage in an exciting way. Through translucent paint and UV lights, we were able to create a glow invisible during the day and activated at night, to translate the message of transformation in a fun and exciting way. During the day, the characters look like normal people, but at night the wicked is released and the character turns into animals radiating a long-lasting glow throughout the night. Previous Next

INSTAGRAM < Back YOURS TO MAKE Overview Service Outdoor Advertising industry Technology markets San Francisco, Los Angeles, New York, Atlanta, Chicago Wall(s) 11 walls impressions 6.5M+ Instagram has launched a new campaign “Who We Become Is Yours to Make.” showcasing how users can explore who they really are with Instagram. After a year that was anything but normal, the world’s most popular social media app aims to push progress, optimism, and reinvention with a campaign focused on empowering people through self-exploration. Because let’s face it, it’s cool to embrace “your weird”. Instagram chose 11 of our wallscapes making it our biggest mural campaign to date!! Care to challenge Instagram and make it 12? https://www.youtube.com/watch?v=K3eGLuYuFqA Murals were located in 5 major cities including, New York City , Chicago , Atlanta , Los Angeles, and San Francisco in areas that are culturally impactful, create major buzz, and appeal to a broad audience of users to the app. Our team hand painted a variety of Instagram Creators including artists, models, athletes, and even a digital alien. These Creators included @Plutopanther, a panther chameleon that likes to hang out on top of its owner’s, @thehanakatan , head and can be found on our three murals in SoMA , Williamsburg , and Bushwick . In Venice Beach and Wicker Park , our team tapped into make-up, painting @madroni_redclock , a funky makeup artist known for their unique aesthetic of using paint rollers, forks, towels, etc. to apply their makeup. And to take things one step further, our team worked on something out of this world with a mural depicting digital terrestrial avatar, @alizarexx , who floats within an intergalactic backdrop on another one of our Venice Beach walls and in Little Five Points. And who’s responsible for all the photos?? None other than the multi-disciplinary artist, Bella Newman who photographed portraits of each Instagram creator, displayed in the campaign’s artwork. Her raw style of capturing the uniqueness and individuality of the various influencers made for the dreamlike and in-your-face mural. The portraits combined with the murals’ size, color, and creativity plus being strategically displayed in some of our best hand paint locations was the formula for a successful mural campaign – Plus who doesn’t stop to touch the mural to see if it’s really hand painted! With Instagram’s creative direction and artwork, the app continues to prove itself as a platform for self-expression. Each mural featured each Creator’s Instagram handle allowing onlookers to connect with those portrayed in the campaign and aligning with Instagram’s continued support to connect its users and facilitate community building for all, coast to coast. Previous Next

Lincoln Park Get to know the area Lincoln Park emerged from 1860s cemetery grounds and farmland, renamed to honor the assassinated president before transforming into one of Chicago's wealthiest enclaves . The neighborhood's Victorian mansions and row houses survived the Great Chicago Fire, while landmarks like the Biograph Theater (where gangster John Dillinger met his end) and the famous zoo (established 1868) anchor its cultural significance. This north side gem perfectly illustrates Chicago's remarkable evolution from frontier settlement to sophisticated urban center. Today, the neighborhood buzzes with activity along its tree-lined streets, with unique shops and an exciting mix of restaurants. With DePaul University bringing youthful energy and attractions like the popular free zoo and conservatory offering green spaces to enjoy, Lincoln Park strikes a perfect balance between collegiate vibrancy and family appeal . The easy access to the lakefront, variety of entertainment options, and well-preserved historic character all help maintain its reputation as one of Chicago's most treasured residential sanctuaries . Population 69.6K Household income $149K+ $ Median age 32 Personas Income level Middle to upper-middle class Occupation Finance, Law, Medicine, Technology, and Business Interests Dining at trendy restaurants, staying active, enjoying arts and culture, and shopping at local boutiques Lifestyle: Families and young professionals who value an active, family-friendly lifestyle Education Bachelors Degree, Graduate degree Top Destinations Lincoln Park Zoo A historic, free-admission zoo offering diverse wildlife, scenic gardens, and educational experiences. Lincoln Hall A premier music venue known for its top-tier acoustics, and a lineup featuring both emerging and established artists. Green City Market A vibrant farmers market offering fresh, locally sourced produce and artisanal goods. Lincoln Park was once a cemetery! In the mid-1800s, the city relocated thousands of graves to make way for the park, though some remain beneath the grounds today. FUN fact Whether it’s commuters, students, or families exploring the neighborhood, our clients message reaches an engaged audience in a setting where it truly sticks. Blake Davis, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. N. Clybourn Ave. & W. North Ave. C-06 This bold wallscape makes a splash in Lincoln Park, one of Chicago’s most picturesque and sought-after neighborhoods . Just steps from the lakefront, North Avenue Beach , and the sprawling green of its namesake park, the area buzzes with joggers, families, and locals hitting up high-end shops and wellness spots. From Apple to Design Within Reach , style and sophistication are on full display. Surrounded by tree-lined streets, iconic architecture, and an easygoing, active vibe, this prime location puts your brand at the center of a lifestyle where fitness, fashion, and culture effortlessly collide. Weekly impressions 201.5K+ Dimensions 629 Sq Ft Facing North Why Advertise here? Lincoln Park positions brands before a fashion-forward demographic in one of Chicago’s most vibrant commercial hubs . This coveted location offers more than visibility, it's surrounded by upscale retailers, fine dining, and cultural attractions. With 36 annual parades , 40+ film festivals , 74 music festivals , and more than 200 theaters and 250 live music venues throughout the city, Lincoln Park sits at the heart of Chicago’s dynamic cultural scene. Boasting a mix of engaged locals and over 20 million annual visitors , this is the ideal environment for impactful brand engagement. Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!