KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

ZICO < Back CRACK LIFE OPEN Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions ZICO makers of one of the fastest growing beverages in the market, partnered with celebrated actress, bestselling author, and entrepreneur Jessica Alba to launch their biggest national campaign to date, Crack Life Open. ZICO entrusted Overall Murals with the task of recreating their breezy new campaign in giant murals up to 50' tall--no small task considering the highly iconic campaign spokesmodel, Jessica Alba. Produced by Overall Mural's in-house teamof highly trained painters expert in the craft of photorealistic reproduction, the likeness in the finished murals was unmistakeable. A time-lapse of the intense six day process was filmed from start to finish in the heart of Williamsburg, Brooklyn. Previous Next

GRAND ST. & THOMPSON ST. M-70 Weekly impressions 182,110 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Lil Peep < Back HAPPY BIRTHDAY, GUS Overview Service Public Art industry Entertainment markets New York Wall(s) 1 Wall impressions 1.6 M+ Lil Peep, Gustav Elijah Åhr, revered as "the future of emo," significantly impacted the music scene before his untimely passing. To honor his legacy, Lil Peep's family collaborated with Overall Murals to hand paint the second annual commemorative mural in Bushwick, NY , a thriving neighborhood deeply resonating with Lil Peep's fanbase and artistic sensibilities. In a touching tribute, Lil Peep's mother and brother selected a specific photograph of Lil Peep to be transformed into a hand painted mural, following the tradition of using painted murals to honor loved ones. Grief and memorial murals have a rich history, especially in the vibrant backdrop of New York City . These poignant tributes don't stick to conventional locations; they pop up unexpectedly, adorning places from handball courts to the side of a bank. They often surface during pivotal moments like 9/11 or periods of heightened violence. Beyond commemorating challenging times, these murals also stand as vibrant memorials for fallen heroes and changemakers. These murals educate people about the person depicted and allow loved ones and the public to mourn and express their grief. Lil Peep's family played an integral role in the mural's creation, visiting the site to engage with the painters and witness the hand painting process unfold. Not only was their role in creating the design for the mural a personal touch, but their presence during its creation added a heartfelt dimension. Once the mural was completed, Lil Peep's mother and brother posed proudly in front of the finished artwork, sharing the emotional moment with their followers and Lil Peep's fans on social media. The mural, portraying Lil Peep's chosen photograph, was completed before his birthday on November 1st with the words “Happy Birthday, Gus” in his signature font hand painted across the wall. The completed mural became a gathering spot adjacent to a pop-up shop where the family arranged to sell his albums and memorabilia. It served as a poignant meeting point for fans to pay tribute, share memories, and capture moments in front of the wall, further preserving Lil Peep's enduring legacy. Overall Murals' collaboration with Lil Peep's family to create the Bushwick mural is a touching tribute to the late rapper's lasting impact. 196K people passed the mural monthly and off the wall, over 1.4 million fans liked it on social media. Hand painted murals traditionally play an emotive tribute, uniting communities and immortalizing the memory of influential figures like Lil Peep within the neighborhoods that hold them dear. Previous Next

BEN & JERRY'S < Back ANY WAY YOU SLICE IT Overview Service Outdoor Advertising, Content Creation, Special FX industry CPG markets New York Wall(s) 1 Wall impressions 518K+ What's better than Ben & Jerry's pints consumed out of the carton? Ben & Jerry's pints are consumed whenever, wherever. Introducing Ben & Jerry's Pint Slices. The iconic ice cream brand branched out from the usual couch-consumer-friendly clientele and can now be found in portable form. The slices are available in four, fan-favorite flavors, including American Dream and Chocolate Fudge Brownie. The Overall Murals team branched out from our usual medium of oil paint on a flat surface to create a massive, unique, hand made lenticular mural wall. It was to be the first of its kind in outdoor advertising. With only a short time to plan, the crew got to work. Starting off the process by working hand in hand with the client's creative agency, Mekanism. It was quickly noted that this was going to take a lot more planning than anticipated. Everything had to be evaluated and meticulously crafted, from the thickness of each panel, down to the best dimensions for readability. Each piece of the wall was designed to align perfectly. The wall was built and painted in the OM paint shop. Requiring several deliveries, it was later installed on location along the Williamsburg, Brooklyn waterfront. The team pieced together each separate piece to create the unique 3-D, double message effect. Viewing the wall from the left read "Any way you slice it", while from the other side, it proclaimed, "It's Ben Jerry's". Sandwiched by three other hand painted murals, the whole painting came together as a beautiful composition of green rolling hills, cows, and giant ice cream sandwiches -- not a bad way to start the summer. Once the final piece of wood was drilled in and after some blood and sweat, the OM painters overheard statements of those passing by, "Did you see that? " or the more common, "That's so cool", making it worth all the effort. Previous Next

AMAZON MUSIC < Back LOLO ZOUAI Overview Service Outdoor Advertising, Content Creation industry Music markets New York Wall(s) 1 Wall impressions 42K+ What's futuristic, contemporary, and has our painters saying "Are we done yet!?"... Our latest mural for Amazon Music for breakthrough artist Lolo Zouaï. It took 4 painters each day of production to painstakingly paint the intricate details of this futuristic artwork on the William Vale Hotel in Williamsburg, Brooklyn . The result? An out-of-this-world cyber reality only achieved by our paint crew's attention to detail and hand paint techniques. The process of making this masterpiece involved layering various patterns, which required much patience because as soon as one detailed area was completed another color and pattern had to be painted on top of it (woosah!). This year, the Overall Murals crew has already painted 10 murals for Amazon Music's latest campaign featuring Breakthrough Artists from worldwide. Each artwork was created by talented digital designers such as Eva Cremers , Rosanna Webster , Genie Espinosa , James Dawe , Jelly , and more, who used the best software and technologies to design the artwork on their computers. From their screens to our paintbrushes, our crew translated it into a hand painted art piece. The artworks have been amazing to hand paint as they are playful, vibrant and a happy mix of both photorealistic and illustrative. Passersby and neighborhood locals are excited to see the monthly adaptations announcing the next new artist. In fact, Amazon's Brooklyn HQ is around the corner, which makes it extra fun to be able to see a client's reaction in person!So, if your playlists are getting boring and you're looking for some new sounds we highly recommend stopping by our mural to see who our team reveals in November. And for more creative ideas for your next campaign, check out our article on how advertisers have complimented our walls with great artwork that stands out! Previous Next

Bulleit < Back BOURBON Overview Service Outdoor Advertising industry Alcohol markets San Francisco, New York Wall(s) 2 Walls impressions 595K+ Bulleit Bourbon has been around since 1987. Since its inception, Bulleit has secured a position as one of America's beloved craft whiskeys with a reputation of being one of the most distinctively smooth, full-bodied whiskeys around. Inspired by his great-grandfather, Thomas Bulleit concocted the high-rye bourbon in 1987. Twenty-nine years later, the Bulleit Family still carries on the brand's tradition by operating a Bulleit Experience Distillery in Louisville, Kentucky. To match their clean-tasting bourbon, Bulleit debuted an outdoor advertising campaign with clean and simple lettering. The brick orange signs were carefully hand painted by the Overall Murals team to resemble the brand's iconic packaging. Posted in quaint neighborhoods of Brooklyn and San Francisco; it wasn't hard to capture the attention of bourbon loving passersby. The hand painted murals transcended the streets and took to social media with an outpour of support from these enthusiastic Bulleit connoisseurs. Previous Next

CREMIEUX < Back 65 MERCER Overview Service Commercial Signage industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 65 Mercer became the new home to Cremieux , an iconic menswear brand; best known for their classic, yet contemporary and preppy style. In the late 60’s Daniel Cremieux flew to New York City from Paris and discovered his love of preppy, American, menswear. After opening his first store in Saint-Tropez, Cremieux’s sophisticated image captured the attention of actors, singers and artists from around the world. Fast forward to 2016, the brand is now in the direction of Daniel’s son, Stephane, and is still well-known for it’s superior quality and attention to detail. To alert the masses of the new store opening, in trendy historic SoHo in Manhattan, Overall Murals was hired to paint two unmissable signs on either side of the building. Once the Landmarks Preservation Commission approved the design and placement of the signage, the Overall Murals team got to installing the tricky rigging system. Hovering above Mercer St. and on Broadway, the bold, white sans-serif type pops on navy blue backdrops, accentuating Cremieux’s elegant brand color scheme. Previous Next

Gold Goast Get to know the area Chicago’s Gold Coast got its glow-up after the Great Chicago Fire, when developer Potter Palmer turned the area into a hotspot for the city’s upper crust . These days, it’s where vintage charm meets high-rise glam, with historic brownstones hanging out alongside sleek towers, all set against some of the best Lake Michigan views in the city. But it’s not just about the pretty buildings. The Gold Coast is a vibe. Stroll through lakefront parks, shop at Oak Street’s designer labels , or grab a table at a restaurant that’s probably booked out for weeks. It’s old-school elegance with a modern twist and still the go-to zone for anyone who knows style when they see it. Population 14.4K+ Household income $153K+ $ Median age 50 Personas INCOME LEVEL Upper-class OCCUPATION Finance and Real Estate INTERESTS Upscale dining, boutique shopping, fitness and wellness, art and design, philanthropy, and social events LIFESTYLE Highly social foodies who want to be in the center of the action EDUCATION Bachelor or advanced degrees Top Destinations The Magnificent Mile World-renowned shopping district featuring luxury brands, upscale dining, and cultural landmarks. Lake Front Trail 18-mile path along Lake Michigan, perfect for biking, running, and enjoying stunning waterfront views. Oak Street Beach Popular lakeside retreat offering stunning views of Lake Michigan, ideal for relaxing or outdoor activities. The Gold Coast is one of the wealthiest neighborhoods in the United States, second only to Manhattan's Central Park East. FUN fact With a constant flow of foot traffic and energy that lasts well into the night, it’s an ideal location to connect with an active, social audience, making every impression more impactful and memorable. Mike Christensen, Director, East Coast Sales Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Division st. & N. Dearborn St. C-07 Located in a district synonymous with luxury and sophistication , this prime wallscape is surrounded by some of Chicago’s most coveted destinations . From the architectural marvel of the Charnley-Persky House to high-fashion boutiques like Prada and Chanel , the area exudes exclusivity. The dining scene is equally impressive, featuring Michelin-starred chefs and celebrity-favorite restaurants like Maple & Ash. Luxury car showrooms, premier hotels, and cultural institutions further enhance the area's refined atmosphere, making it a hotspot for high-profile visitors and sophisticated locals. Weekly impressions 169.4K+ Dimensions 1,000 Sq Ft Facing West Why Advertise here? Chicago's Gold Coast is an ideal location for brands looking to gain visibility among an affluent and style-conscious audience . The neighborhood is highly walkable and vibrant, with a population of over 14,000 residents and a Walk Score of 96 . It hosts notable events such as the Gold Coast Art Fair , which attracts over 145,000 attendees each year , and the Gold Coast Greek Fest , featuring authentic Greek food, music, and dancing. These events generate significant foot traffic , providing brands with excellent opportunities to engage with a diverse and upscale audience . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Canada Dry < Back BOLD Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 467K+ The summertime heat calls for a kick and Canada Dry delivers with their new Bold flavor that they say will have grandma running for the Hollywood Hills. The team painted the photo-realistic can with precision, giving the downtown strollers a kick in the right direction, to beat the heat with a drink that brings a different kind of fire. Our Downtown LA wall, now our second largest unit has been graced with the team's hand paint skills for our very first campaign. This household favorite for all things ginger-ale, Canada Dry's newest and spiciest flavor is up first. This larger than life mural needed two unique sized Genie scissor lifts to paint every nook and cranny of the stand out wall. Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

Glossier < Back LIP GLOSS Overview Service Outdoor Advertising industry Beauty markets San Francisco Wall(s) 1 Wall impressions 820K+ Glossier's first ever hand paint campaign, the popular beauty brand chose San Francisco's trendy Marina District as its inaugural site. The sleek mural captured the simplistic, yet vibrant nature of Glossier. Over the course of six days, Overall Mural's best photorealistic painters carefully dressed up the San Francisco wall with bright pink lipsand a gorgeous blend of cosmetic pigments to bring the brand's vision to bustling Lombard Street. The sparkles from Glossier's cult favorite, lip gloss glisten in the mural, genuinely reflecting off of the wall. The bold white lettering on top stands out from a distance and is a shining example of the perfect out of home advertising campaign.Hand paint perfectly compliments the brand's mission, to create fun, easy, imperfect, andpersonal products.| Previous Next