Valentino < Back ROMA GREEN STRAVAGANZA Overview Service Outdoor Advertising industry Beauty markets New York Wall(s) 1 Wall impressions 1.29M + Meet Anwar Hadid and Adut Akech Bior, the dynamic duo for Valentino's captivating Born in Roma Green Stravaganza perfume. Bringing this olfactory adventure to life, the pair stars in a worldwide advertising campaign and a mesmerizing video . It unfolds with them awakening in a luxurious Roman castle, dressed in opulent green-toned outfits and spritzing themselves with the Born in Roma Green Stravaganza fragrance. The cinematic experience peaks with a thrilling dash down Rome's iconic Spanish Steps, capturing a life lived freely and boldly. Taking the campaign to the streets, Overall Murals brings the essence of the scent to life. Our team meticulously hand painted a captivating scene featuring Anwar Hadid and Adut Akech Bior alongside the infamous perfume bottle inspired by the eternal city. Paying homage to the iconic Valentino Rockstud, the bottles boast an edgy pyramidal design inspired by Roman architecture, displayed on our expansive Soho wallscape , which covers an impressive 1,134 square feet. Employing precision and skill, two of our highly talented pictorial painters elevated themselves on a boom lift, methodically hand painting each larger-than-life face separately. Facing the elements head-on, our dedicated team persevered through rain and wind, ensuring the mural was finished on schedule. The process unfolded like a live performance for the city, as over 1.29M + passersby witnessed the birth of this vibrant masterpiece from inception to completion. This fragrance duo, suitable for him, her, and them, encapsulates the spirit of Rome, seamlessly blending the past and present. The artwork adds a touch of Roman elegance to the city's heart, transforming the streets of Soho into an immersive canvas celebrating L'Oréal Valentino's Born in Roma Green Stravaganza . Previous Next

Häagen-Dazs < Back ALLIES IN ARTS Overview Service Outdoor Advertising, Content Creation industry CPG markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 1M+ Häagen-Dazs sought to celebrate Pride Month with an authentic, handcrafted outdoor campaign that would slow people down and encourage them to savor life’s most beautiful moments. The goal was to amplify their 2025 campaign ethos, “indulgence with intention”, while creating spaces that feel personal, meaningful, and community-driven. Working with Allies In Arts, Häagen-Dazs commissioned two talented underrepresented artists to design murals for our high-traffic walls in Los Angeles and San Francisco . This approach enabled the ice cream brand to highlight the importance of supporting BIPOC, women, and LGBTQIA2+S artists while ensuring that the creative would stand out from traditional advertising. Loveis Wise brought warm, summery tones to Beverly Grove with a mural inspired by Häagen-Dazs® Salted Caramel Macadamia Bar, while Alice Lee complemented the Marina District’s peaceful atmosphere with a gentle color story inspired by Häagen-Dazs® Salted Brown Butter Cookie ice cream. The impact: 1M+ impressions generated across both mural sites during the campaign, and also shared organically on social media by the artists, reaching an even more engaged audience. This project was an inspiring example of collaboration between brands, artists, and nonprofit organizations. By investing in underrepresented talent and celebrating Pride in a way that felt true to both the medium and the message, Häagen-Dazs successfully created an enduring visual experience that engaged audiences on the street and online. Previous Next

Primark < Back THAT'S SO PRIMARK Overview Service Outdoor Advertising, Content Creation industry Fashion & Apparel markets New York Wall(s) 1 Wall impressions 740K+ Some murals test our skills. This one tested our endurance. When Primark tapped us to announce their rapid expansion across Brooklyn , Queens, Staten Island, Long Island, New Jersey, and now Manhattan , we set out to capture an iconic New York moment: Coney Island in all its color and energy. The result was an incredibly detailed pictorial mural with photorealistic precision featuring models styled in Primark fashion , set against a hand painted backdrop of the boardwalk, roller coasters, and cotton candy skies. Bringing that vision to life was no small feat. Our team spent days on-site, working through rainstorms and racing against the clock to ensure the wall was completed in time for Fashion Week . Every stroke demanded precision, from the shimmer of a dress to the tilt of a Ferris wheel, and our painters did not cut corners. This mural is as close to perfection as brick and paint will allow. Williamsburg was the perfect neighborhood for this project. Creative, trendsetting, and fashion-forward, it mirrors Primark’s identity and makes for a natural fit as the brand cements itself in New York’s style scene. The impact speaks for itself. More than 740K+ impressions so far and counting, with passersby turning the mural into their own runway. It is not just an ad, it is an experience, a scenic wallscape that doubles as a backdrop for anyone ready to “love the look, adore the price.” To make sure the story extended beyond the wall, Primark also selected our Silver Package video . Captured by our in-house content creation team, the film showcases the mural's evolution over time through a combination of time-lapse, b-roll, environmental shots, and final reveals. The edits deliver an immersive look at the process and the artistry behind the wall, making the campaign shine both in person and online. For those unfamiliar, Primark is a global retailer offering fashion-forward clothing, home, and lifestyle products at unbeatable prices. Known for making style accessible without sacrificing trend, they have been rapidly expanding in the U.S., and this mural marks another milestone in their growing presence. This project pushed us to our limits, and that is what makes it unforgettable. We may never look at Coney Island the same way again. Previous Next

The Beekman < Back GFI Capital Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions Nestled in the heart of New York City’s new hot spot, the Lower Manhattan District, is a new boutique hotel and residential tower, The Beekman , developed by GFI Capital . The unique set of buildings has raised the bar for luxury living. The lower landmark structure holds the hotel and dates back to 1881; it’s one of Manhattan’s first skyscrapers. This nine-story historical site had been nearly abandoned and long forgotten. For its transformation, the hotel was carefully renovated and restored over the course of two years. The interior is beyond impressive, starting from retained historical features to the atrium’s majestic pyramidal skylight. In contrast, connected to the hotel is a modern soaring residential high rise with concrete facades, one which as a blank canvas begged for as much love as the rest of the edifices had been shown. The Overall Murals team’s expertise in large scale paintings led them to spearhead this noteworthy project. Suspended nearly 600 feet in the air, amongst Manhattan’s tallest constructions, on several platforms, the crew took in the view while tattooing a cold grey concrete wall with a special concrete stain, promised to last forever. The result, which was designed by the buildings’ design firm GKV Architects, is a massive, over 150 foot tall optical illusion. The trompe l’oeil’s technical shadows and highlights of white and grey tones on the south wall gives dimension to an otherwise flat facade; mirroring the northern facing wall with its actual columns and cross beams. However, upon comparing the two, it’s hard to tell the difference. Previous Next

COMCAST < Back THE WIFI IS BOOMING Overview Service Outdoor Advertising, Special FX industry Technology markets Atlanta, Seattle Wall(s) 2 Walls impressions 502K+ We partnered with Xfinity, Comcast’s internet brand, to showcase their latest campaign, “The WiFi is Booming,” through two vibrant, anamorphic hand painted murals in Seattle and Atlanta. VIDEO BY ATLAS In Poncey-Highland, Atlanta , the mural boldly announces “THE WIFI IS BOOMING” in striking white block letters against a lively purple background filled with swirling, concentric linework. This energetic design grabs attention from a distance and invites viewers to absorb the powerful message about reliable WiFi connectivity. Over in Pike Place, Seattle , the mural featured an innovative projection mapping element at night. The 3D projection by Atlas Media Group created an engaging optical illusion, making the word “BOOMING” appear to spin and radiate outward in waves, enhancing the sense of depth and motion. This dynamic effect reinforced the idea of constant, powerful WiFi coverage enveloping you. Both murals were a hit, generating 502 K+ impressions and transforming city walls into vibrant reminders that in Xfinity’s world, WiFi is truly booming. Previous Next

CHASE SAPPHIRE < Back YOUR INVITATION TO INSPIRATION Overview Service Outdoor Advertising, Overall Creative industry Finance markets New York Wall(s) 2 Walls impressions 3.6M After nearly two years of so many people putting travel on hold, Chase Sapphire decided to celebrate the return of travel in a unique, fun, engaging, and “soft” promotional style that coincidentally got people talking about the new benefits (did someone say, “points?”) rolling out of the Chase Sapphire rewards cards. The main objective of this was to get the word out about the new Chase Sapphire card benefits and drive people to their new IG page in an engaging way. Cue, their monumental campaign, Your Invitation to Inspiration. Chase Sapphire wanted to target young millennial professionals interested in traveling and experiencing life off the beaten path. Our impactful ground-level Brooklyn and Soho , New York wallscapes gave them the perfect locations to speak directly to Chase Sapphire’s potential cardholders. Our award-winning in-house Art Studio designed both murals, to display beautiful, bucket-list, travel destinations: Italy’s Almalfi Coast, Santorini, the Maldives, and Norway’s Northern Lights. Each location included unique engagement opportunities where passersby could imagine themselves swinging from a low-hanging lemon tree in the Amalfi Coast, diving into a pool in Santorini, posing on a dock by the beach in the Maldives, or camping in Norway under the Northern lights. Chase Sapphire wanted to incorporate as little branding as possible while maintaining brand awareness. This meant intentionally and strategically placing the Chase Sapphire logo throughout the artwork – on a speedboat, carved into beach sand, or on a wooden travel sign. The goal – gently remind passersby to think about Chase Sapphire without overwhelming the mural design. To increase the following for their newly launched Instagram account , we handpainted a scannable QR Code alongside each “journey” that encouraged onlookers to take “a Peek at Something New”. The QR code opened up in Chase Sapphire’s Instagram handle so people could follow the account and receive updates about Chase Sapphire’s latest rewards. The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. The QR Codes delivered immediate and trackable results building increased consumer enthusiasm for the brand and curiosity about Chase Sapphire’s new rewards program benefits. Passersby, including influencers, @franconorhal , @Tourdelust , and @Jermcohen , and brand Secret NYC, took advantage of the artwork’s engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments. Add to that 1,341,559 total Instagram impressions and an increase of 20,329.4% in Chase Sapphire’s followers. The murals received plenty of kudos from passersby and considerable media coverage, including articles in Business Insider , Johnny Jet , AFAR , and Secret NYC . BEYOND THE WALL To bring its new Williamsburg mural to life, OM’s in-house content capture team created a video documentary that encapsulated the buzz and engagement delivered during and after mural production.Our post-production team spent every one of the nine painting days capturing the hand paint process – from the first brushstroke to the last in – real-time to documenting the full impact this mural and its message had for Chase Sapphire and its direct consumers. Chase Sapphire used the video clips to continue promotion on its social media platforms. Previous Next

OWN < Back QUEEN SUGAR Overview Service Outdoor Advertising, Special FX industry Entertainment markets New Orleans, Atlanta Wall(s) 2 Walls impressions 281K+ Oprah Winfrey, one of the most influential women in the world, created Own, a TV network that offers a variety of entertaining shows, including the popular Queen Sugar. As the final season of Queen Sugar approached, OWN wanted to showcase a mural that would attract attention and generate excitement around the last season. They decided to feature a hand painted living wall and sought our help to paint and oversee the moss installation on two wallscapes in Little Five Points , Atlanta , and Marigny, New Orleans . Our paint crew worked diligently, hand painting each letter to create a photorealistic gold emblem effect, then carefully patting natural moss into the wall to produce a stunning natural look. The living wall offers numerous aesthetic and environmental benefits, creating a stunning and dynamic visual display for the Queen Sugar mural that is not only eye-catching but touch-friendly. Previous Next

REDD'S < Back WICKED APPLE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions Redd's Wicked Apple wanted to build its brand identity and recognition with a campaign that communicated the "effects" of drinking its "Wicked" beverage in an exciting way. Through translucent paint and UV lights, we were able to create a glow invisible during the day and activated at night, to translate the message of transformation in a fun and exciting way. During the day, the characters look like normal people, but at night the wicked is released and the character turns into animals radiating a long-lasting glow throughout the night. Previous Next

PORSCHE < Back PORSCHE MACAN AR Overview Service Outdoor Advertising, Content Creation, Special FX industry Automotive markets San Francisco, Atlanta, New York Wall(s) 3 Walls impressions 2.6M+ History and class come to mind when one thinks of the famed luxury auto brand Porsche. Sometimes mispronounced as “Porsh” when in fact it’s the two-syllable “Por-shuh”, the vehicle is often one of the most desired cars when you ask people about their dream ride. It’s luxury, no matter how you pronounce it. The new model with its sleek design came to life with a new AR-painted wall campaign featured across multiple cities on easy-to-access street-level walls. The new design, with its vibrant blue paint, popped out in New York, San Francisco, and Porsche’s North American HQ city of Atlanta. The AR feature allowed interested consumers to test-drive the car without having to make a trip to the dealership. Previous Next

Gary Fernandez < Back BELLY FLOP Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A Dolphins exist. If you were unaware as we were, search the term and you’ll be amazed as well as a little weirded out. However, pink dolphin unicorns may or may not be mythical creatures, as presented on massive waves with shapely lady swimmers, in Gary Fernandez’s original illustration . Abundant with lines, color and detail, the second installment of Artists Work is located near Tompkin’s Square Park. In this section of the East Village, E. 8th Street between Avenues B and C, neighborhood residents, who for the most part have lived here for nearly twenty years or more, are friends and call each other by name. Thus, the installation of the new mural stirred up conversation with neighbors alike. It was a pleasure to paint as locals thanked us for bringing this lovely image to their scenery, even requesting to paint their walls next. Previous Next

Porsche < Back MACAN Overview Service Outdoor Advertising, Special FX industry Automotive markets Los Angeles, Atlanta, New York Wall(s) 3 Walls impressions 2.9M+ Here at Overall Murals, we are purpose-built in how we approach our work, assuring that every task at hand is done efficiently and purposefully. That’s why we were excited when our team of painters could take our Purpose Built approach one step further using an air-purifying clear coat application for Porsche’s latest campaign for the newest Porsche Macan model. The Porsche Macan is and remains the sports car of compact SUVs and this latest model just says “wow”! The brand is committed to a greener future by producing its New Macan models in the most innovative and sustainable automotive plants in the world. It’s called the “green” plant and this manufacturing facility reduces 17,000 tons of annual CO2 emissions, the roof is installed with solar panels and 1,100 new trees were planted on-site. Porsche continues to demonstrate the brand’s holistic approach to environmental protection with a campaign committed to cleaner air. OM provided a solution to further enhance this latest campaign for Porsche. We applied LumaClean, a clear photocatalytic coating to each wallscape, which helps break down viruses, bacteria, odors, VOC’s, and airborne pollutants around the murals. It essentially uses nanotechnology to “eat smog”. The campaign ran across three walls in trendy areas, across multiple cities, perfectly aligned with the Macan target audience. These were found in New York’s Soho , LA’s Venice , and Atlanta’s Poncey-Highland where passersby can confidently take a healthier “oooh” and “ahhh” as they stare and daydream about taking one for a ride before heading off straight to the dealership! Previous Next

Dior < Back MISS DIOR FOR LOVE Overview Service Outdoor Advertising industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 500K+ With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love? Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove . The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman. The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy. Previous Next