Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

Creative Time < Back KARA WALKER Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions Overall Murals was honored to be part of Kara Walker's first large-scale public sculpture project, commissioned by Creative Time. Her 75' x 35' sphinx-mammy was covered in 80 tons (160,000 lbs) of sugar, surrounded by dozens of child-sized molasses attendants, and located in the 132 year-old remains of the Domino Sugar Factory. Our contribution to this historic piece was the installation of the 25'x20' welcoming title: A Subtlety or the Marvelous Sugar Baby an Homage to the unpaid and overworked Artisans who have refined our Sweet tastes from the cane fields to the Kitchens of the New World on the Occasion of the demolition of the Domino Sugar Refining Plant. We worked with the creative team to enhance the original concept--glossy black text on a solid, white background--by working with and blending the words directly onto the existing, long-neglected surface. This decision gave more historic weight to the words and exhibit as the final chapter of the old factory; offering visitors a meaningful and dramatic welcome as they entered the exhibit site. New York-based, KaraWalker is best known for cut-paper silhouettes and tableaus that complicate traditional narratives of power and repression. Walker’s provocative work, which has taken the form of drawing, painting, text-based work, video, film, performance, and cyclorama, retells historic moments, such as slavery in the Antebellum South and Hurricane Katrina, and has frequently been the subject of controversy. She has received numerous awards, perhaps most notably in 1997, when she was the second-youngest person ever to receive a MacArthur Foundation “Genius Grant. Previous Next

Vans < Back NATALIE WESTLING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 2 Walls impressions 836K+ Natalie Westling, an established model, has been glued to her skateboard since she was 3. In fact, she loves the sport so much, she went as far as to tattoo the word "Skate" on her left arm, and the iconic Vans logo on her right. Since her arrival on the scene in 2014, she's posed and donned threads for some of the greatest in the fashion industry. However, this Arizona native prefers to be off-camera, skating in her downtime. On two vast horizontal walls, the team painted larger-than-life murals of the fiery-haired model, sporting a silver chiffon maxi skirt, denim jacket, and the brand's leather kicks. As Overall developed the model's muted cherub-like face, intrigued Brooklynites couldn't help but stop, stare, and snap photos. Alongside Natalie, is Henry Rollins, frontman of the American punk band, Black Flag. Since then, he's managed to tack on an actor, radio host, and comedian under his list of accomplishments. However, before all that, Rollins was a part of skate culture, and to him, Vans are more than just cool kicks. "I've been wearing them since 1977," he says, "They've been a part of my life since I was in high school, through skating and music, so it was a true fit." The black and white mural of the frontman in brought back to his heyday, performing a show at the now defunct ALA Club in Austin, Texas. In this scene, he's wearing the Van's original Sk8-Hi's. On the biggest Vans mural, Overall added San Francisco-based artist, Jay Howell whose tattooed arms can be found sketching. He's known for animating lovable cartoons, such as Bob's Burgers, which currently airs on FOX and Nickelodeon's Sanjay and Craig. Jay serves in the brand's personal band of artists; inspired by the very skate culture that Vans helped perpetuate. Cutting edge supporters and cultural celebrities such as these three examples prove that even after 50 years, Vans is still at the forefront of shoes. Previous Next

Universal Studios < Back DIA DE LOS MUERTOS Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 2 Walls impressions 157K Universal Studios, renowned for its Hollywood legacy, embarked on a Dia de los Muertos marketing initiative featuring two iconic Universal Monsters: Frankenstein and the Creature from the Black Lagoon. These creatures were hand painted by Overall Murals in prominent Los Angeles neighborhoods and designed by artists Farid Rueda and Senkoe . Seeking to harness the cultural significance of Dia de los Muertos while showcasing the iconic Universal Monsters, Universal aimed to connect with diverse audiences through stunning murals that depicted each Universal Creature with distinct artistic flair. Senkoe infused Frankenstein with vivid colors inspired by the Dia de los Muertos celebration, drawing from their Mexican heritage. This interpretation added cultural depth to the classic monster and was hand painted in Hollywood , Los Angeles . Farid Rueda incorporated geometric elements inspired by ancient Aztec and Mayan gods into the Creature from the Black Lagoon design, enhancing the Creature's scales and gills with a unique visual narrative. It was hand painted in Venice Beach , Los Angeles . Universal Studios' collaboration with Overall Murals and the artists Farid Rueda and Senkoe exemplified the fusion of cultural celebration, iconic film heritage, and artistic expression. The initiative successfully engaged over 157K passersby, bridging cultural elements with Universal's classic monsters and showcasing murals as a compelling medium for brand storytelling. This campaign not only celebrated Dia de los Muertos but also highlighted the enduring appeal of Universal Studios' iconic characters in a culturally meaningful way. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

Lionsgate < Back IMAGINARY Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 808K+ Jeff Wadlow's horror movie, Imaginary blurs the line between reality and the supernatural, promising to keep audiences on the edge of their seats. To prepare for the terror, Lionsgate Entertainment and Horizon Media commissioned Overall Murals to hand paint a design in Melrose/Fairfax, Los Angeles , intended to be both haunting and impactful. Using glow-in-the-dark elements, the mural tells one story during the day and a chilling tale at night. To create the terrifying effects, our production team at Overall Murals conducted multiple tests to achieve the desired results. We experimented with three different paint colors to match the daytime artwork as closely as possible. After extensive testing, we found a color that would mute the copy at night while allowing the glow colors to shine. Additionally, we tested the application of a new product, translucent blue paint, on top of the daytime copy to achieve the brightest glow at night without being visible during the day. The outcome exceeded our expectations. Our handcrafted murals are inherently authentic and unique, and our Paint Lab services allow us to bring our client's ideas to life in a personalized and captivating way. The meticulous planning and execution involved in these services create a heightened wow factor, showcasing the dedication and craftsmanship behind each campaign. This process established a genuine connection with over 808K passersby, leaving a lasting and meaningful impression to get audiences lined up for the film release that hits theaters on March 8th. Previous Next

Gold Goast Get to know the area Chicago’s Gold Coast got its glow-up after the Great Chicago Fire, when developer Potter Palmer turned the area into a hotspot for the city’s upper crust . These days, it’s where vintage charm meets high-rise glam, with historic brownstones hanging out alongside sleek towers, all set against some of the best Lake Michigan views in the city. But it’s not just about the pretty buildings. The Gold Coast is a vibe. Stroll through lakefront parks, shop at Oak Street’s designer labels , or grab a table at a restaurant that’s probably booked out for weeks. It’s old-school elegance with a modern twist and still the go-to zone for anyone who knows style when they see it. Population 14.4K+ Household income $153K+ $ Median age 50 Personas INCOME LEVEL Upper-class OCCUPATION Finance and Real Estate INTERESTS Upscale dining, boutique shopping, fitness and wellness, art and design, philanthropy, and social events LIFESTYLE Highly social foodies who want to be in the center of the action EDUCATION Bachelor or advanced degrees Top Destinations The Magnificent Mile World-renowned shopping district featuring luxury brands, upscale dining, and cultural landmarks. Lake Front Trail 18-mile path along Lake Michigan, perfect for biking, running, and enjoying stunning waterfront views. Oak Street Beach Popular lakeside retreat offering stunning views of Lake Michigan, ideal for relaxing or outdoor activities. The Gold Coast is one of the wealthiest neighborhoods in the United States, second only to Manhattan's Central Park East. FUN fact With a constant flow of foot traffic and energy that lasts well into the night, it’s an ideal location to connect with an active, social audience, making every impression more impactful and memorable. Mike Christensen, Director, East Coast Sales Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Division st. & N. Dearborn St. C-07 Located in a district synonymous with luxury and sophistication , this prime wallscape is surrounded by some of Chicago’s most coveted destinations . From the architectural marvel of the Charnley-Persky House to high-fashion boutiques like Prada and Chanel , the area exudes exclusivity. The dining scene is equally impressive, featuring Michelin-starred chefs and celebrity-favorite restaurants like Maple & Ash. Luxury car showrooms, premier hotels, and cultural institutions further enhance the area's refined atmosphere, making it a hotspot for high-profile visitors and sophisticated locals. Weekly impressions 169.4K+ Dimensions 1,000 Sq Ft Facing West Why Advertise here? Chicago's Gold Coast is an ideal location for brands looking to gain visibility among an affluent and style-conscious audience . The neighborhood is highly walkable and vibrant, with a population of over 14,000 residents and a Walk Score of 96 . It hosts notable events such as the Gold Coast Art Fair , which attracts over 145,000 attendees each year , and the Gold Coast Greek Fest , featuring authentic Greek food, music, and dancing. These events generate significant foot traffic , providing brands with excellent opportunities to engage with a diverse and upscale audience . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

PURE LEAF < Back "NO" IS BEAUTIFUL Overview Service Outdoor Advertising, Overall Creative industry CPG markets Los Angeles, New York Wall(s) 3 Walls impressions 2.3M+ For the month of No-vember, OM Art Studio’s team spearheaded the creative development for Pure Leaf’s “No is Beautiful” campaign focused on encouraging women to embrace the power of “No”, so they can say “Yes” to a more balanced life. Overall Murals carefully curated the artists based on the client’s vision, choosing two outstanding illustrators whose styles embody Pure Leaf and their collaboration with renowned Spoken Word Poet, Author, and Speaker Arielle Estoria and her captivating poem, “The Beautiful Art of No”. We collaborated with LA-based artist Ashley Lukashevsky, who uses her craft to illustrate progressive social movements and issues by drawing what the world would look like without harmful systems in place. And across the country, in NYC, we worked alongside illustrator Perryn Ford a contemporary figurative illustrator and painter who uses her art to create greater connections and community within ourselves and the world around us. Her work is inspired by beautiful landscapes and the natural female form. Both artists made the perfect fit as they successfully delivered two memorable designs that encapsulated the poem along with honoring Pure Leaf’s natural ingredients and incorporating some of its bottle’s most recognizable colors.Ashley’s design can be seen hand painted on our Windward Ave Domination, a FIRST TO MARKET mural campaign with four adjacent street-level walls, enabling the brand’s story to be told in the heart of LA’s Venice Beach . On the other side of the coast, Perryn Ford’s design can be seen on the largest and grandest wall in Williamsburg, Brooklyn , artistically hand painted on the William Vale Hotel. Ashley and Perryn visited their murals where they joined Arielle Estoria and our content creation team who captured both artists and poet reacting to their visions come to hand paint life. Both artists and Pure Leaf, hope the murals capture people’s attention and leave an impression that inspires, and encourage others to share their “No” stories on their Instagram using the hashtag #NOISBEAUTIFUL . In fact, onlookers are encouraged to pose in front of the murals and post their own “NO” Stories on their Instagram using the hashtag and tagging the Pure Leaf brand. Previous Next

Instagram < Back UNTOLD PRIDE Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 460K+ As a leading advocate for the LGBTQ community, it comes as no surprise that this year New York City became the first state in the U.S. to celebrate and host World Pride Month. With the 50th anniversary of the 1969 Stonewall Inn Uprising at the pillar, the social media empire, Instagram honored the history of the event with their #UntoldPride campaign. The movement gave recognition to those who are unapologetically themselves and those who are trailblazing the way for basic human rights. Our talented mural crew had the honor of painting these colorful stories of members of the LGBTQ community, including a photo of the beautiful Marsha P. Johnson (bottom left), who during the time of the Stonewall Riots was an activist for Transgender rights. Giving recognition to the broad experiences that these people have faced, Instagram teamed up with OM to bring a few of these stories to Bushwick, an area with a significant LGBTQ population. Instagram’s CEO Adam Mosseri featured the colorful wall for #UntoldPride on his account, encouraging everyone to visit the installations. The mural drew the attention of New Yorkers and visitors alike as they celebrated the Pride events going on throughout the borough of Brooklyn. It quickly became a popular spot to stop, stare, and take photos! Seamlessly so, our infamously known “Instagramable Wall” couldn’t be a better place for the hand painted craft to integrate with this inspiring movement. Previous Next

Gatorade < Back Grand Slam Serena Williams Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 836K+ In collaboration with Gatorade and New York-based creative agency Vault 4, the OM team erected a larger-than-life and finished quicker-than-life mural in anticipation of tennis superstar, Serena Williams's 22nd Grand Slam title win. Having collected a whopping 21 titles, Williams was a favorite to make history at the 2015 Wimbledon tournament. The piece comprised 21 individual panels, each celebrating Serena's previous triumphs, ranging from her humble beginning to her impactful present. With Gatorade dominating the intersection of Kent Avenue and Grand Street in Williamsburg, Brooklyn, the mural simply demands attention. Stirring up press from journalistic powerhouses, such as the Huffington Post, ESPN, and Brooklyn Magazine. The artwork told a story, which fueled enthusiastic Brooklyn locals, Serena Williams' fans, and tennis fanatics for the tennis star's upcoming matches. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next