Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham

Our Overall Creative team built a concept rooted in contrast: city and nature, structure and flow, energy Park, the American Museum of Natural History, and Strawberry Fields, embed the mural in its Midtown context

These poignant tributes don't stick to conventional locations; they pop up unexpectedly, adorning places

Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting

ENTERTAINMENT < Back FRONT FIVE Overview Service Outdoor Advertising, Content Creation, Paint Lab industry

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel The Overall Murals content creation team captured the whole process and interviewed our female paint VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram

be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster

Wall(s) 8 impressions 16.8M+ Porsche , known worldwide for its exceptional engineering and design, continues The distinct design of the car and the absence of conventional advertising language within the paintings We strongly recommend that other advertisers admire or replicate a concept like this, as the campaign

The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments BEYOND THE WALL​ To bring its new Williamsburg mural to life, OM’s in-house content capture team created Chase Sapphire used the video clips to continue promotion on its social media platforms.

For the next seven days, our paint team hand painted the design, and every bit of detail as our Content comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. ​

Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham