be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content

The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments BEYOND THE WALL​ To bring its new Williamsburg mural to life, OM’s in-house content capture team created Chase Sapphire used the video clips to continue promotion on its social media platforms.

Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham