Bulleit < Back BOURBON Overview Service Outdoor Advertising industry Alcohol markets San Francisco, New York Wall(s) 2 Walls impressions 595K+ Bulleit Bourbon has been around since 1987. Since its inception, Bulleit has secured a position as one of America's beloved craft whiskeys with a reputation of being one of the most distinctively smooth, full-bodied whiskeys around. Inspired by his great-grandfather, Thomas Bulleit concocted the high-rye bourbon in 1987. Twenty-nine years later, the Bulleit Family still carries on the brand's tradition by operating a Bulleit Experience Distillery in Louisville, Kentucky. To match their clean-tasting bourbon, Bulleit debuted an outdoor advertising campaign with clean and simple lettering. The brick orange signs were carefully hand painted by the Overall Murals team to resemble the brand's iconic packaging. Posted in quaint neighborhoods of Brooklyn and San Francisco; it wasn't hard to capture the attention of bourbon loving passersby. The hand painted murals transcended the streets and took to social media with an outpour of support from these enthusiastic Bulleit connoisseurs. Previous Next

Hendrick's Gin < Back WINTER Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Fancy a drink? Revered for its unique flavor, Hendrick's distilled gin has managed to make quite the name for itself. Concocted by the Grant family in 1999, Hendrick's Gin is identified by its unprecedented rose and cucumber notes and apothecary-styled bottle. Gin is not too popular in the markets in comparison to vodka or rum, as its distinct taste, incorporated with juniper berries, doesn't resonate with every palate. However, Hendrick's artistic and original approach has aided in engaging a new demographic intrigued by the bizarre. Noted not only for its premium liquor but its offbeat style of advertisements. The creative designs warrant a feeling of eccentricity. Images of a rather magical, antiquated world composed of obscure colors and various hatching techniques pique your curiosity and lure you in. Amid the final months of 2014, Overall Murals was approached to replicate Hendrick's campaign out of oil paint. Set on the busy corner of Bedford and Manhattan Avenue, near the end of summer, the team managed to erect a painting consisting of sharp colors and definitive line shading. Our talented painters also worked through the brisk November weather to produce a second intricate piece stationed on Kent Ave. along the waterfront. These impressive pieces first garnered attention from inquisitive locals for their detail, whimsical scenes and artistic sensibility but perhaps they also incited enough of the passersby interest to find out more about the curious concoction. Check out the artists in action on Kent Ave. and North 14th St. at the perimeters of Williamsburg and Greenpoint, Brooklyn, in the below short stop motion video. Previous Next

Carmax < Back MINI COOPER Overview Service Outdoor Advertising industry Automotive markets Los Angeles Wall(s) 1 Wall impressions 737K+ America’s largest used-car retailer, CarMax used our prime Sunset Blvd wall mural in one of LA’s hottest neighborhoods, Silver Lake. The highly talented paint team of Overall Murals hand mixed these exciting bold colors before beautifully and expertly bringing this advertisement to life. Standing almost 20’ tall over Silver Lake’s main thoroughfare, this artistic masterpiece, with its photorealistic and fun-lovin’ Mini Cooper and intricate vibrant paisley patterns are reminiscent of happy times. I don’t know about you, but looking at this eye-catching mural makes us want to go straight to CarMax– Vroom Vroom! Previous Next

Walmart < Back DANIELLE HATCH Overview Service Commercial Signage, Public Art industry Retail markets Arkansas Wall(s) 1 Wall impressions N/A Walmart sought Overall Murals to hand paint a commercial installation at its Walmart headquarters in Bentonville, Arkansas. Designed by Danielle Hatch , an interdisciplinary Peruvian American artist based in the Arkansas Ozarks, the artwork reflects her signature style of bold, playful, and thoughtfully layered fabrics that bring warmth, color, and movement to the space. Danielle’s work typically takes the form of large-scale installations of real cloth and fabric that move organically in the wind. For this project, we were tasked with translating that physical, dimensional quality into paint, bringing it to life on a flat surface while making it feel as realistic, textural, and three-dimensional as her original fabric installations. Our painters brought Danielle’s vision from concept to wall, carefully hand painting each section to preserve the integrity of her design while adapting it to a large-scale architectural surface. The mural spans approximately 4,795 square feet across 4 walls and was completed over 9 days with 4 painters on site. The project required strategic lift work, precise patterning, full-surface priming, and close on-site coordination to meet commercial timelines. The client also interviewed our painters for a behind-the-scenes video, capturing both the craftsmanship and the human element behind the process. One standout moment was completing the priming, patterning, and painting of major walls in a single day, a testament to the crew’s endurance and workflow. To celebrate the installation, Walmart hosted an ice cream social at the new home office, giving the painters an opportunity to gather and experience the finished mural together. Installed at Walmart's new global 350-acre campus and development headquarters , the mural is part of a larger creative initiative that includes additional site-specific works by other commissioned artists across the property. The mural enhances a space designed to foster collaboration and brand storytelling, transforming a functional commercial environment into a vibrant, human-centered visual experience. Previous Next

Nike SB < Back #SKATEEVERYDAMNDAY Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Bold, bright, and blue are the result of hand-done murals for Nike SB Lunar Stefan Janoski shoes. Stefan Janoski is an iconic pro skater who designed the original pair of these signature shoes named after him. The paintings of the shoes were strategically placed near popular Brooklyn skate parks in Gowanus and Williamsburg. These walls were meticulously adorned with the shoes' rich textures on top of a background made up of a soft blue gradient. Nike's #skateeverydamnday is the central message of the two murals, which several young and seasoned skaters positively responded to by stopping by to snap photos and chat with Overall Murals painters as they brought these murals to life. Previous Next

Creative Time < Back KARA WALKER Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions Overall Murals was honored to be part of Kara Walker's first large-scale public sculpture project, commissioned by Creative Time. Her 75' x 35' sphinx-mammy was covered in 80 tons (160,000 lbs) of sugar, surrounded by dozens of child-sized molasses attendants, and located in the 132 year-old remains of the Domino Sugar Factory. Our contribution to this historic piece was the installation of the 25'x20' welcoming title: A Subtlety or the Marvelous Sugar Baby an Homage to the unpaid and overworked Artisans who have refined our Sweet tastes from the cane fields to the Kitchens of the New World on the Occasion of the demolition of the Domino Sugar Refining Plant. We worked with the creative team to enhance the original concept--glossy black text on a solid, white background--by working with and blending the words directly onto the existing, long-neglected surface. This decision gave more historic weight to the words and exhibit as the final chapter of the old factory; offering visitors a meaningful and dramatic welcome as they entered the exhibit site. New York-based, KaraWalker is best known for cut-paper silhouettes and tableaus that complicate traditional narratives of power and repression. Walker’s provocative work, which has taken the form of drawing, painting, text-based work, video, film, performance, and cyclorama, retells historic moments, such as slavery in the Antebellum South and Hurricane Katrina, and has frequently been the subject of controversy. She has received numerous awards, perhaps most notably in 1997, when she was the second-youngest person ever to receive a MacArthur Foundation “Genius Grant. Previous Next

NORWEGIAN CRUISE LINE < Back ESCAPE TO THE GREAT LIFE Overview Service Outdoor Advertising, Content Creation industry Travel markets New York Wall(s) 1 Wall impressions 236K+ As part of Norwegian Cruise Line’s national campaign “Escape to the Great Life,” we brought a piece of paradise to the heart of New York City . A hand painted mural on our high-visibility Soho Wall promoted the brand’s private island in the Bahamas, Great Stirrup Cay. Amid the hustle and bustle of downtown Manhattan , we created a photorealistic beach scene that captivated passersby. The artwork depicts a sun-soaked hammock gently swaying under palm trees, with a cruise ship anchored in the calm waters behind an idyllic portal to a vacation. Every detail was meticulously painted by our team, transforming the busy street into a temporary escape. Pedestrians paused to admire the mural, often taking photographs in front of it. Whether they were commuters, tourists, or locals, the mural provided a moment of warmth and serenity, which was exactly the emotional trigger the campaign aimed to evoke. This inviting visual served as one of the brand’s NYC “escape hatch” activations, part of a multi-channel rollout that included national TV, streaming, and over 250 OOH locations. Our Soho mural stood out as a key visual anchor, generating over 236K impressions in four weeks. To extend the mural’s reach, we produced a video with our Silver Package . This package features partial timelapse, b-roll, environmental, in-process, and final shots of the mural, making it a fantastic way to showcase the entire painting process and bring the artwork to life beyond the wall. https://vimeo.com/1117122679 The immersive effect of hand painted art, especially one so transportive, goes beyond mere brand visibility; it offers an experience. For Norwegian Cruise Line, this meant transforming a city wall into a window to vacation. Previous Next

Ray-Ban < Back CHANGE COLLECTION Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ https://vimeo.com/1015768454 We're back in Williamsburg , adding another vibrant mural to the neighborhood. This time, we've partnered with Ray-Ban and Publicis Media to showcase the revolutionary Change Collection . We love creating eye-catching, unique murals, and when Ray-Ban approached us with this project, we knew we had to bring our A-game. These aren't your ordinary Wayfarers—we're talking high-tech frames that react to light, revealing a mesmerizing array of hidden colors and patterns. We aimed to capture that innovation and bring it to life on a massive scale. Ray-Ban chose one of our favorite walls in Williamsburg for this project—a double-wall duo that clients absolutely love. It's the perfect canvas for creating something truly special and memorable. And this location isn't just great because of the wall itself; it's right in the heart of one of Brooklyn's most vibrant neighborhoods. Situated on Kent Avenue by Domino Park, it's surrounded by tons of activity. People are constantly strolling along the waterfront, enjoying the green space and views of the city, exploring the trendy shops and restaurants, and checking out the exciting art scene. It's the perfect place to capture the attention of a diverse and engaged audience. To make this project even more unique, we decided to revisit a challenge we tackled back in 2017 with a lenticular mural for Ben & Jerry's . It had been so long that we essentially had to start from scratch, but we love a good challenge! Creating this lenticular mural was a multi-stage process that required careful planning and execution. First, we collaborated closely with Ray-Ban to understand their vision for the Change Collection and how we could best represent it through the mural. We then meticulously mapped out the dimensions and placement of each 3D panel to achieve the perfect illusion, taking into account the viewing angles and the flow of pedestrian traffic. Next, our incredibly talented muralists got to work, hand painting each panel with amazing precision and artistry. They carefully blended colors, created subtle gradients, and captured the intricate details of the Wayfarer frames, ensuring that the mural would be as dynamic and captivating as the sunglasses themselves. This was no easy feat, as they also had to ensure the images aligned perfectly when the panels were assembled, creating a seamless visual flow. Even after the panels were installed, our team returned to touch up the seams and ensure a flawless finish. The final result? A technical masterpiece that's as innovative and eye-catching as the Ray-Ban Change Collection itself. As people walk by, the mural comes alive. From one angle, it's all classic Wayfarer cool, but then a shift in perspective, and the frames explode with vibrant colors and patterns, just like the sunglasses do in sunlight. It's a mesmerizing blend of art and technology, with every brushstroke and panel playing a part in creating this captivating illusion. This mural truly embodies Ray-Ban's spirit of innovation, and we're incredibly proud to have brought it to life. This collaboration with Ray-Ban has been a fantastic journey, and we're thrilled to have contributed to bringing their vision to life. Previous Next

OWN < Back QUEEN SUGAR Overview Service Outdoor Advertising, Special FX industry Entertainment markets New Orleans, Atlanta Wall(s) 2 Walls impressions 281K+ Oprah Winfrey, one of the most influential women in the world, created Own, a TV network that offers a variety of entertaining shows, including the popular Queen Sugar. As the final season of Queen Sugar approached, OWN wanted to showcase a mural that would attract attention and generate excitement around the last season. They decided to feature a hand painted living wall and sought our help to paint and oversee the moss installation on two wallscapes in Little Five Points , Atlanta , and Marigny, New Orleans . Our paint crew worked diligently, hand painting each letter to create a photorealistic gold emblem effect, then carefully patting natural moss into the wall to produce a stunning natural look. The living wall offers numerous aesthetic and environmental benefits, creating a stunning and dynamic visual display for the Queen Sugar mural that is not only eye-catching but touch-friendly. Previous Next

Converse < Back THE LUNARLON Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, Boston Wall(s) 2 Walls impressions 804K+ Everyone's favorite shoe just got a makeover -- the first one in nearly a century. This past summer, Converse unveiled a new, revamped edition of their classic All-Star Chucks, the Chuck Lunarlon. These new Chucks are equipped with sleek Nike insoles for a more comfortable wear and target a newer audience with their trendy minimalist design. Overall Murals took to the streets of Boston and the boardwalk of Venice Beach to assist in the grand reveal. Consisting of one black high top against a similarly dark background, the piece pops with the signature yellow neon lettering. The dark on dark imagery calls more attention to the intricate detailing that makes up the various textures of the iconic, Converse sneaker. The threads of the laces stand out with precise gradated striations. The Lunarlon is available in various primary colors, but any passerby of these murals may be more compelled to cop the originals. Previous Next

MATCH < Back ADULTS DATE BETTER Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 835K+ We'll just come out and say it, Adults Date Better!" Who wants to play games, get ghosted, or answer that 3 am "You up" text? We all know young love can be fun, but it is a full-fledged adult relationship with someone who knows themselves, and what they want is where Match is. That's why Match.com is repositioning its iconic dating app and introducing a new feature called "ghostbusting." Ghostbusting promotes accountability, helping daters close out conversations and not leave people hanging. To tease the latest features, we worked on a mural for Match's new campaign, aptly named Adults Date Better, in Williamsburg, Brooklyn . Match data reveals this is the neighborhood for THE single adult dating marketplace. We hand painted six words across our 1,510 square foot wallscape that read, "They've got their shit figured out." with the tagline Adults Date Better. This mural features no fluff, distracting imagery, or bright colors. It's as black and white as it gets, just like dating should be. And Williamsburg agreed! We witnessed people photographing the mural, posing in front of it, and sharing a few smirks with friends as they passed by the funny mural that speaks directly to its demographic. Previous Next

NYX < Back FAT MATTE Overview Service Outdoor Advertising, Special FX industry Beauty markets Chicago Wall(s) 2 Walls impressions 730K+ Brief Capture attention in high-traffic retail corridors with a hand painted trompe-l’œil mural campaign designed to stop passersby in their tracks. The work visually translates NYX’s Fat Matte product benefits into a physical illusion, strategically placed near Ulta store locations to connect street-level and high-impact awareness directly to point-of-sale. Build Overall Murals executed two hand painted murals in Chicago’s River North and West Loop neighborhoods. Both locations were selected within a five-minute radius of nearby Ulta stores, ensuring strong proximity between outdoor awareness and in-store purchase opportunity. The murals were produced by the Special FX team, combining fine-art painting with optical illusion techniques. Reveal Each wall was transformed into a large-scale trompe-l’œil illusion, designed to appear as though the NYX Fat Matte product were breaking through the building's surface. Precision painting techniques were used to align cracks, shadows, and dimensional effects with the architectural structure of each wall, creating a seamless illusion of impact and depth. The result is a striking visual metaphor for the product’s “Matte that doesn’t crack” positioning. Impact Installed in two of Chicago’s most active shopping districts, the murals generated 732,877 impressions over the campaign duration. The trompe-l’œil execution naturally halted pedestrian traffic, drawing attention, prompting photo capture, and fostering organic engagement. The visual concept directly reinforced NYX’s product messaging by pairing the illusion of a “cracked” wall with the promise of a matte finish that holds up under pressure. Previous Next