GoPuff < Back BE RIGHT THERE Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 3 Walls impressions 571K + GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. City dwellers can’t deny the convenience a delivery service can make in their lives. The average fast-paced hard-working individual may get home from a long day of work and find that a trip to the grocery store just doesn't fit into their busy schedule. That’s where GoPuff comes in. Gopuff is a delivery service app that provides daily necessities like food, home essentials, snack delivery, and alcohol without having to make a trip to the store. Their direct-to-consumer model allows the app to analyze and foresee customers’ ordering habits and detect shifting consumer preferences, patterns, and purchasing routines as the e-commerce industry evolves. This offers companies in-depth consumer insights on how their products are being used, what steps need to be taken to remain up-to-date in a competitive market, and how to retain brand loyalty. GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. This giant mural was the perfect reminder for a daily passerby rushing to their workout class to order their Dove body wash and have it arrive by the time they return home for their post-workout shower - a prime example of the impact GoPuff will have on the local Williamsburg user who wants their groceries without sacrificing convenience. And we are pleased to be a part of communicating that service through hand paint. Previous Next

ADIDAS < Back GAZELLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 1.9M+ We’ve left our footprint – a new, ruby-red Adidas Gazelle footprint, to be exact – on a new Overall Murals wall in the trendy West Hollywood/Fairfax neighborhood of Los Angeles. We’re immensely excited about the space, 3 large faces of a building on Clinton and Fairfax Ave. just blocks from beloved French restaurant ADKT LA and a hip, hop, skip, and jump (best done in a pair of Gazelles) from the famed Banana Bungalow Hotel in West Hollywood. This is a brand-new wall for us , and we’re excited about its size, busy location, and 90-degree corners, which gives motorists and pedestrians going both directions on Fairfax (N & S) a full view of our work and a feeling of “three-dimensionality.” The legendary Adidas logo, stamped on the back of every Gazelle, is big and bright on both sides of the wall. Notorious Overall Murals walldog Marcine Franckowiak led six of our painters and created a high-impact, hand-painted wallscape for Adidas so photorealistic , it’s as if you could reach out and feel the soft suede of each sneaker, press your fingers into its rubber sole. Originals may have started as trainers, however the shoe is still going strong after a 70+ year run: lightweight and built with a classic suede upper and gum sole, it’s comfortable everywhere from art galleries to recording studios, runways to skate parks and surf shops. It's a lot like the Overall Murals team. Previous Next

NORWEGIAN CRUISE LINE < Back ESCAPE TO THE GREAT LIFE Overview Service Outdoor Advertising, Content Creation industry Travel markets New York Wall(s) 1 Wall impressions 236K+ As part of Norwegian Cruise Line’s national campaign “Escape to the Great Life,” we brought a piece of paradise to the heart of New York City . A hand painted mural on our high-visibility Soho Wall promoted the brand’s private island in the Bahamas, Great Stirrup Cay. Amid the hustle and bustle of downtown Manhattan , we created a photorealistic beach scene that captivated passersby. The artwork depicts a sun-soaked hammock gently swaying under palm trees, with a cruise ship anchored in the calm waters behind an idyllic portal to a vacation. Every detail was meticulously painted by our team, transforming the busy street into a temporary escape. Pedestrians paused to admire the mural, often taking photographs in front of it. Whether they were commuters, tourists, or locals, the mural provided a moment of warmth and serenity, which was exactly the emotional trigger the campaign aimed to evoke. This inviting visual served as one of the brand’s NYC “escape hatch” activations, part of a multi-channel rollout that included national TV, streaming, and over 250 OOH locations. Our Soho mural stood out as a key visual anchor, generating over 236K impressions in four weeks. To extend the mural’s reach, we produced a video with our Silver Package . This package features partial timelapse, b-roll, environmental, in-process, and final shots of the mural, making it a fantastic way to showcase the entire painting process and bring the artwork to life beyond the wall. https://vimeo.com/1117122679 The immersive effect of hand painted art, especially one so transportive, goes beyond mere brand visibility; it offers an experience. For Norwegian Cruise Line, this meant transforming a city wall into a window to vacation. Previous Next

GROUNDSWELL < Back 11 HOWARD HOTEL Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions In the dead of winter the Overall Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho, Manhattan. In collaboration with artist, Jeff Koons and community arts organization, Groundswell. Overall hand painted the side of the swanky new destination. The artwork brings awareness to Groundswell’s belief that the collaboration between personal expression and activism within a community produces unique and powerful outcomes. The bold blue, white and black mural is focused on the unique and thriving culture of Soho. The music, food, and fashion as well as the industries that formerly existed within the neighborhood are all present in the artwork. The main artwork’s lead designer, Misha Tyutyunik, said in a press statement, " It evokes the commercial refinement of present-day SoHo, but also alludes to its spirit of surprise and discovery, encouraging pedestrians to stroll and wander through the winding side streets to window shop, to find new wonders or uncover relics of bygone days.” Previous Next

Amazon < Back TRANSPARENT Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The critically acclaimed, Amazon Original show, Transparent is back with a new season and new secrets. Created by Jill Soloway best known for the series Six Feet Under the show has received a vast amount of praise for the role of Jeffrey Tambor as a transgendered individual. The cast also stars Judith Light, Amy Landecker, Jay Duplass, and Gaby Hoffman and explores the family's different directions in life. This summer, Overall Murals hand painted a mural, in the heart of Venice Beach, California to bring hype to Season 3. The artwork is based off of& Transparent's Here I Am movement and portrait of the cast created by artist, Gill Button . OM also painted the empty frames, blank canvases to later be filled in. Amazon reached out to various artists via Instagram to paint the smaller murals surrounding the central image. These were portraits meant to portray the #HereIAm campaign and embrace the beauty of individuality The social media takeover aimed to empower everyday people to share their transformations and progress, connect within the community and express themselves; this is in line with one of the central themes of the show. Previous Next

Icelandair < Back BNA TO ICELAND Overview Service Outdoor Advertising, Special FX industry Airline markets Nashville Wall(s) 2 Walls impressions 293K+ Nashville International Airport (BNA) a nd Icelandair are turning up the volume on travel announcements with a brand-new seasonal nonstop route from Nashville to Reykjavík. With four flights a week, this new service opens the door to Iceland’s surreal landscapes and connects Nashville directly to top European cities like Amsterdam, Berlin, London, and Paris. When it was time to share the news, Icelandair realized it needed more than a billboard; it needed art . That's where we came in https://vimeo.com/1074079117 Our team of seasoned walldogs hand painted not one but two murals - one in East Nashville and another in The Gulch. These murals transformed this international flight announcement into a larger-than-life visual experience. Using anamorphic effects, we made the Icelandair plane look like it was taking off right from the wall - because why just announce a flight when you can launch it? By choosing to paint these messages directly on city walls instead of sticking to traditional airport ads, Icelandair made a bold statement: This isn’t just a new route; it’s a new chapter for Nashville. As Mayor Freddie O’Connell put it, “Nashville is an increasingly global city, and the addition of service to Iceland will allow for exciting new cultural exploration.” We couldn’t agree more. And with over thousands of people passing our murals, we’re proud to have connected Nashville to the world—one brushstroke at a time. Previous Next

PLAYSTATION < Back PS5TREATCODES Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions 393K+ PlayStation is aware their latest device PlayStation 5 (PS5) is difficult to come by. That’s why Sony PlayStation launched its latest campaign initiative, Treat Codes. Treat Codes is an immersive contest that allows dedicated fans to enter a “globe-spanning code hunt” where they track down 14 codes worldwide in a chance to win a free PS5. Our talented paint crew had the pleasure of revealing one of the treat codes on a wallscape in Williamsburg, Brooklyn. The PlayStation controller symbols were painted by our crew on our street-level wallscape and witnessed by 392,388 passersby who were encouraged to visit #PS5TREATCODES where they could enter the code for a chance to win. This campaign was a successful opportunity for Playstation to engage with its audience and create an opportunity to provide the PS5 devices to a handful of gamers who have long anticipated getting their hands on the latest device. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next

The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. https://vimeo.com/1130949168 Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

Gary Fernandez < Back BELLY FLOP Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A Dolphins exist. If you were unaware as we were, search the term and you’ll be amazed as well as a little weirded out. However, pink dolphin unicorns may or may not be mythical creatures, as presented on massive waves with shapely lady swimmers, in Gary Fernandez’s original illustration . Abundant with lines, color and detail, the second installment of Artists Work is located near Tompkin’s Square Park. In this section of the East Village, E. 8th Street between Avenues B and C, neighborhood residents, who for the most part have lived here for nearly twenty years or more, are friends and call each other by name. Thus, the installation of the new mural stirred up conversation with neighbors alike. It was a pleasure to paint as locals thanked us for bringing this lovely image to their scenery, even requesting to paint their walls next. Previous Next

LE LABO < Back NASHVILLE Overview Service Commercial Signage industry Beauty markets Nashville Wall(s) 1 Wall impressions N/A We partnered with Le Labo to celebrate the opening of their new Nashville store with a hand painted mural that reflects the brand’s identity and craftsmanship . The mural, painted high on the corner of their restored white-brick building, features a close-up image of hands holding a bottle of Santal 33. Paired with Le Labo’s minimalist typography and a muted color palette, it complements the neutral tones of the building and mirrors the brand’s understated aesthetic. Our team carefully adapted the creatives to the wall’s natural texture. Just below, we hand painted Le Labo’s iconic wordmark on the black brick façade, along with the understated "Manufacturers of Fine Perfumery" tagline above the entryway. These added details bring a quiet cohesion to the storefront and reinforce the brand’s analog spirit through every brushstroke. At Overall Murals, we help brands translate their stories into large-scale visuals. For Le Labo, this mural is both a landmark and a subtle reflection of their ethos. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next