Ray-Ban < Back CHANGE COLLECTION Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ https://vimeo.com/1015768454 We're back in Williamsburg , adding another vibrant mural to the neighborhood. This time, we've partnered with Ray-Ban and Publicis Media to showcase the revolutionary Change Collection . We love creating eye-catching, unique murals, and when Ray-Ban approached us with this project, we knew we had to bring our A-game. These aren't your ordinary Wayfarers—we're talking high-tech frames that react to light, revealing a mesmerizing array of hidden colors and patterns. We aimed to capture that innovation and bring it to life on a massive scale. Ray-Ban chose one of our favorite walls in Williamsburg for this project—a double-wall duo that clients absolutely love. It's the perfect canvas for creating something truly special and memorable. And this location isn't just great because of the wall itself; it's right in the heart of one of Brooklyn's most vibrant neighborhoods. Situated on Kent Avenue by Domino Park, it's surrounded by tons of activity. People are constantly strolling along the waterfront, enjoying the green space and views of the city, exploring the trendy shops and restaurants, and checking out the exciting art scene. It's the perfect place to capture the attention of a diverse and engaged audience. To make this project even more unique, we decided to revisit a challenge we tackled back in 2017 with a lenticular mural for Ben & Jerry's . It had been so long that we essentially had to start from scratch, but we love a good challenge! Creating this lenticular mural was a multi-stage process that required careful planning and execution. First, we collaborated closely with Ray-Ban to understand their vision for the Change Collection and how we could best represent it through the mural. We then meticulously mapped out the dimensions and placement of each 3D panel to achieve the perfect illusion, taking into account the viewing angles and the flow of pedestrian traffic. Next, our incredibly talented muralists got to work, hand painting each panel with amazing precision and artistry. They carefully blended colors, created subtle gradients, and captured the intricate details of the Wayfarer frames, ensuring that the mural would be as dynamic and captivating as the sunglasses themselves. This was no easy feat, as they also had to ensure the images aligned perfectly when the panels were assembled, creating a seamless visual flow. Even after the panels were installed, our team returned to touch up the seams and ensure a flawless finish. The final result? A technical masterpiece that's as innovative and eye-catching as the Ray-Ban Change Collection itself. As people walk by, the mural comes alive. From one angle, it's all classic Wayfarer cool, but then a shift in perspective, and the frames explode with vibrant colors and patterns, just like the sunglasses do in sunlight. It's a mesmerizing blend of art and technology, with every brushstroke and panel playing a part in creating this captivating illusion. This mural truly embodies Ray-Ban's spirit of innovation, and we're incredibly proud to have brought it to life. This collaboration with Ray-Ban has been a fantastic journey, and we're thrilled to have contributed to bringing their vision to life. Previous Next

Creative Time < Back KARA WALKER Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions Overall Murals was honored to be part of Kara Walker's first large-scale public sculpture project, commissioned by Creative Time. Her 75' x 35' sphinx-mammy was covered in 80 tons (160,000 lbs) of sugar, surrounded by dozens of child-sized molasses attendants, and located in the 132 year-old remains of the Domino Sugar Factory. Our contribution to this historic piece was the installation of the 25'x20' welcoming title: A Subtlety or the Marvelous Sugar Baby an Homage to the unpaid and overworked Artisans who have refined our Sweet tastes from the cane fields to the Kitchens of the New World on the Occasion of the demolition of the Domino Sugar Refining Plant. We worked with the creative team to enhance the original concept--glossy black text on a solid, white background--by working with and blending the words directly onto the existing, long-neglected surface. This decision gave more historic weight to the words and exhibit as the final chapter of the old factory; offering visitors a meaningful and dramatic welcome as they entered the exhibit site. New York-based, KaraWalker is best known for cut-paper silhouettes and tableaus that complicate traditional narratives of power and repression. Walker’s provocative work, which has taken the form of drawing, painting, text-based work, video, film, performance, and cyclorama, retells historic moments, such as slavery in the Antebellum South and Hurricane Katrina, and has frequently been the subject of controversy. She has received numerous awards, perhaps most notably in 1997, when she was the second-youngest person ever to receive a MacArthur Foundation “Genius Grant. Previous Next

Sephora < Back MEATPACKING DISTRICT Overview Service Commercial Signage industry Beauty markets New York Wall(s) 1 Wall impressions Sephora, an international cosmetic chain and division of LVMH enlisted Overall Murals to apply a little make-up to a forthcoming edition of their store in NYC's Meatpacking District. The store's flame icon was converted into an art piece with a minimalistic structure composed of a 1 1/2-inch square, which was carefully but randomly positioned throughout. Made up of only two colors, black and white, an optical mixing effect was achieved. Hand painting each of these glossy white squares on the uneven matte black surface of the brick was a repetitive process. However, this process and the final product became a melding of the traditional craft of sign painting with the sort of techy 8-bit or mosaic-style artwork. Our painters worked through summer thunderstorms, adjacent to old-school meat packers, above photo shoots of models, and below swimmers on nearby rooftop pools. The building itself is a landmark property, making the mural's approval process about four months. Of Sephora's 750-plus stores, this is the brand's first and only mural. Previous Next

E! ENTERTAINMENT < Back FRONT FIVE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets New York Wall(s) 1 Wall impressions 518K+ New York is known as the fashion capital of the world but back in the early 1940s American fashion was the underdog to the hugely coveted and world-renowned fashion of France. During World War II American designers were finally given their chance to shine. Since France was occupied by Germany, access to French fashion was at a standstill. To showcase up-and-coming designers, one respected publicist decided to create a fashion event in New York which was originally called “Press Week”. Today, we know it as New York Fashion Week. Since its inception, NYFW has been a staple event in New York City. The fashion industry’s elite come from all over the world by invitation only to attend. With such exclusivity to what started as a means to put American fashion on the map, it’s no wonder that every periodical, media outlet and fashion blog wants to cover the event. One of the most recognized in the media frenzy is E!, the hugely popular television channel. Returning as a media partner, E!'s docuseries Front Five returned and aired for 5 days over social media platforms with 5 popular fashion influencers, to give viewers an exclusive look into all things New York Fashion Week. https://vimeo.com/361176827 Overall Murals was given not only the change to than paint a teaser ad, but also do a projection mapping for all 5 days of the series. The projections showed each of the 5 hosts, designers Jason Wu, Kim Shui. Lily Aldridge, Halima Aden, and actress Luna Blaise. Lighting up the balmy late summer night, this beautiful integration of hand paint and video projecting is creativity at it's best, worth of unique New York Fashion Week. Previous Next

AMAZON MUSIC < Back THE HEAD & THE HEART Overview Service Outdoor Advertising industry Music markets Seattle Wall(s) 1 Wall impressions 410K+ We are super proud to have worked on a project that provides us all with a trip back to what was a great day for music. On this day, 30,000 music fans gathered at the iconic Pike Place Market in Seattle to watch the legendary band, The Head and The Heart, perform a live concert (remember those?). The Head and The Heart is an American indie-folk band formed in 2009 by two Seattle natives, Josiah Johnson and Jonathan Russells . The two once busked in the city’s Pike Place Market, historically known for its fish-throwing vendors. That same year the band was signed by Warner Bros. Records and has gone on to release four albums that they performed on that summer day in Seattle. Thanks to Amazon Music , now YOU can experience the concert with the exclusive film release called, Rivers and Roads: The Head And The Heart – Live from Pike Place Market . And we’ve had the privilege of announcing it right where it all happened on 800-square-foot wall space for 435,712 monthly passersby to see. Artists, Dan Cohen , and Eddie Lopez were hired for this project, both spending over ten hours a day on their feet painting through the misty Seattle fog. Dan, a classically trained painter, sculptor, and veteran walldog – painting some of the biggest walls for about twenty years, has been working with Overall Murals for nearly three years now. He painted projects for our clients like Sony Playstation’s Marvel Avengers in Chicago and Ford’s Built for America in Los Angeles. Eddie Lopez, a real OG of the industry, has been hanging off the side of buildings and painting murals and signs for over 40 years. Regarded as one of the best photorealistic mural painters in the country, Eddie’s attention to detail sets him apart from your typical walldog . Needless to say, the blends and detailed lettering were something Eddie and Dan were able to effortlessly translate onto this huge Pike Place wall. We hope the results of their work take every passerby back in time to a moment full of thrill, excitement, and euphoria as we eagerly anticipate the better days ahead. Previous Next

Captain Morgan < Back SLICED Overview Service Outdoor Advertising, Special FX industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 670K+ Captain Morgan and MX Media Group commissioned Overall Murals to hand paint a colorful, eye-catching, anamorphic mural in Downtown Los Angeles as part of the launch of its newest ready-to-drink lineup, Captain Morgan Sliced. The mural celebrated the "Sliced is Better" campaign and was witnessed by over 670,000 passersby over the course of the month. This vibrant advertisement is located in the bustling neighborhood of Downtown Los Angeles , home to LA Live and the Apple Tower Theater . The area frequently hosts live events, making it a perfect location for the advertisement to reach a wide audience during these events. Captain Morgan Sliced is a line of cocktail-inspired malt beverages designed to offer a flavorful and adventurous drinking experience. The launch campaign emphasized sliced elements' convenience and excitement, metaphorically connecting the concept to Captain Morgan's new product line. The mural's focal point was an innovative anamorphic tear. This striking visual element seemed to tear through the artwork, revealing a part of the wall and symbolizing the 'slicing' theme. Originally, the area behind the tear was planned to be white, but our in-house production team proposed a brilliant modification—coloring the tear to match the wall. This alteration amplified the mural's visual impact and underscored the creative thinking and collaboration between Captain Morgan and Overall Murals. In addition to the anamorphic tear, the artwork included a unique design that made it look like you could see inside the building. It showcased three apartments on three levels. Each apartment depicted different activities, adding a layer of narrative and intrigue to the mural. The Captain Morgan Sliced mural in Downtown Los Angeles is a prime example of how creative thinking and strategic execution can elevate a brand launch. With a colorful design featuring an anamorphic tear that successfully engages the public in the mural's creation, Captain Morgan successfully cut through the crowd, making a lasting impression and highlighting the adventurous essence of its new product line. See it in action on our Instagram . Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

Icelandair < Back BNA TO ICELAND Overview Service Outdoor Advertising, Special FX industry Airline markets Nashville Wall(s) 2 Walls impressions 293K+ Nashville International Airport (BNA) a nd Icelandair are turning up the volume on travel announcements with a brand-new seasonal nonstop route from Nashville to Reykjavík. With four flights a week, this new service opens the door to Iceland’s surreal landscapes and connects Nashville directly to top European cities like Amsterdam, Berlin, London, and Paris. When it was time to share the news, Icelandair realized it needed more than a billboard; it needed art . That's where we came in https://vimeo.com/1074079117 Our team of seasoned walldogs hand painted not one but two murals - one in East Nashville and another in The Gulch. These murals transformed this international flight announcement into a larger-than-life visual experience. Using anamorphic effects, we made the Icelandair plane look like it was taking off right from the wall - because why just announce a flight when you can launch it? By choosing to paint these messages directly on city walls instead of sticking to traditional airport ads, Icelandair made a bold statement: This isn’t just a new route; it’s a new chapter for Nashville. As Mayor Freddie O’Connell put it, “Nashville is an increasingly global city, and the addition of service to Iceland will allow for exciting new cultural exploration.” We couldn’t agree more. And with over thousands of people passing our murals, we’re proud to have connected Nashville to the world—one brushstroke at a time. Previous Next

Prada < Back ACTS LIKE PRADA Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 wall impressions 750K+ The Prada Spring/Summer 2025 campaign, titled " Acts Like Prada , " explored themes of identity and multiplicity, reflecting the many dimensions of women and Prada’s ever-evolving aesthetic. At the heart of the campaign was actress Carey Mulligan, photographed by Steven Meisel under Ferdinando Verderi's creative direction. Mulligan appeared in a series of striking portraits depicting a different persona—never the same and never quite herself. To extend the campaign’s narrative, author Ottessa Moshfegh created "Ten Protagonists," a collection of short stories inspired by Mulligan’s characters. Each story was named after one of these imagined personas and published in a limited-edition Prada book, illustrated with Meisel’s campaign images. Overall Murals was commissioned to bring this layered concept to life with a hand painted mural on our prominent Soho wall. The centerpiece featured Mulligan as Victoria/Veronica, one of Moshfegh’s fictional protagonists. Capturing this character's duality required exceptional precision. Our painters carefully rendered Mulligan’s complex expression, the texture and movement of Prada’s jacket and bag, and Meisel’s distinctive lighting and composition. The result was a striking mural that drew over 750K+ viewers and became a standout visual in Soho’s bustling streets. Previous Next

The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. https://vimeo.com/1130949168 Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

taking hand paint to new heights rigging and precision Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks. That sparks conversations. That creates memories. There's just something undeniably human about this process. Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process.

HBO MAX < Back JAŸ-Z IN 8 Overview Service Outdoor Advertising, Content Creation industry Entertainment markets New York Wall(s) 2 Walls impressions 2.1M+ BRIEF Jay-Z and Rick Rubin sat down for an intimate one-on-one interview in an eight-part documentary on HBO MAX , diving into Jay-Z’s 30-year catalog, breaking down his lyrics, inspiration, and exploring hip-hop culture. Leading up to the premiere, HBO MAX tapped Overall Murals to hand paint two murals, one in Soho and one in Brooklyn , to build buzz around the eight-episode series, JAŸ-Z in 8. BUILD In Brooklyn, 13 Painters spent 10 days taking over the block on Wythe Ave. to paint a larger-than-life portrait of Jay-Z overlaid with 14,000 letters spelling out titles from his music, including Empire State of Mind, 99 Problems, 4:44, Brooklyn’s Finest, and Hard Knock Life. In SoHo, the prominent Canal St. mural brought the same creative to life on another high-profile canvas, extending the campaign and connecting NYC’s legendary boroughs of Manhattan and Brooklyn. REVEAL Before the last letter dried, the Jay-Z mural was already drawing organic social buzz as onlookers watched the massive 2,555-square-foot Wythe Ave. wallscape come to life. In SoHo, the mural put Jay-Z’s legacy in front of a different slice of New York, catching the attention of the arts-minded crowd, already buzzing about the upcoming documentary. Our Overall Murals film team documented the mural painting process, using their cinematography skills to create a vibe that feels distinctly Jay-Z, capturing the process and revealing the finished mural for social channels and beyond. https://vimeo.com/1232133954 IMPACT The campaign generated 2,155,872 passerby impressions over the 4 weeks it was live. For a documentary exploring Jay-Z’s early beginnings growing up in Marcy Projects, the stories behind two dozen tracks across his 30-year career, his personal life, and the legacy he built and the mark he made on Hip Hop culture, hand painted advertising is a natural extension of the story. Hip Hop has a history with the streets, graffiti, and hand crafted expression - many of our own painters come from that same culture. The format HBO MAX chose for the campaign felt synonymous with the medium, creating a connection that went beyond the finished painting. The walls drew social buzz, and people gathered around the walls not only for the 14,000 letters painted over Jay-Z's face, but to see the craft behind it. In a way, hand painting the wall reflected the craft behind JAY-Z’s music: built letter by letter, layer by layer, with attention to detail that only comes from the human hand. Previous Next