Sony < Back BAD BOYS 4 Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The Bad Boys franchise, starring the formidable duo of Will Smith and Martin Lawrence, has been a commercial success since its inception in 1995. The first film introduced audiences to the Miami detectives Mike Lowrey and Marcus Burnett, setting the stage for the sequels Bad Boys II in 2003 and Bad Boys for Life in 2020. The franchise's winning formula of dynamic chemistry and action-packed adventures has made it a staple in action-comedy cinema, setting high expectations for the upcoming Bad Boys 4 . Recognizing the need to make a bold statement, Sony decided to elevate our traditional hand painted advertising murals. Instead, they requested we incorporate glow-in-the-dark elements to create a striking visual effect that would be captivating both day and night. The mural depicted Smith and Lawrence in their roles as Lowrey and Burnett, set against a black backdrop with large, vibrant, and colorful fluorescent letters, filled with scenes from the film, spelling out BAD BOYS. To achieve this effect, our walldogs worked tirelessly into the night, bringing the artwork to life and ensuring the bright colors would punch at night. They utilized orange, green, and pink fluorescent colors to highlight the backdrop. Some areas were further enhanced with specialty UV paints. In contrast, sections that did not receive neon and translucent paint treatments were intentionally left darker, starkly contrasting the glowing elements. The mural was painted on our LA-08 Unit, which is equipped with new lighting fixtures and is located on Venice's iconic Windward Ave. between Pacific Ave. and Speedway in Venice Beach . An area known for its quirky atmosphere, amidst street performers, great nightlife spots like Townhouse and Winston House, and attractions such as the Venice Electric Light Parade , makes this wallscape a perfect location for a glow-in-the-dark mural. Our team of skilled painters worked through the week and found themselves becoming main characters for beachgoers, tourists, and anyone looking to observe the painting's magic in real-time and add some awesome content to their social media feeds. The mural drew significant attention, transforming an already impressive art piece into a dazzling display. Passersby were especially in awe of the actors’ painted portraits and frequently stopped to take photos and share them online, effectively amplifying the campaign's reach. From the mural's creation to its final product, more than 500,000 individuals interacted with the artwork, using their phones to document and share their experiences. This encouraged them and their followers to head to their local theater to catch the latest Bad Boys film! See it in action on our Instagram . Previous Next

Starz < Back HIGHTOWN Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 975K+ For the past 25 years, the STARZ network has continued to deliver premium entertainment and some of the hottest, most binge-worthy, first-run original television series. The latest series, set to release on May 17th, is the American crime drama, Hightown. To promote Hightown, Overall Murals was put to the task of painting a larger-than-life mural that reflects the gruesome opioid epidemic in which the show is set. Towering above the Hollywood Walk of Fame, the 1,800 sq. ft. mural features bold imagery and suggests a dark and perilous story. The craftsmanship of the mural itself displays a mastery of photorealistic and color-blending painting techniques to make this work a one-of-a-kind masterpiece. Previous Next

Art Start < Back DO THE RIGHT THING Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 518K+ Do the Right Thing. The phrase seems simple enough, yet this 2020 has felt like one big reminder. With the COVID-19 pandemic placing the whole world on pause, a long overdue social rights movement, the upcoming US election, and countless other tragedies and major events that seemed to never end, 2020 has been a year of reflection. Feeling the effects of this hostile year, Overall Murals took a stand by creating three large art pieces designed to provoke emotion, empathy, and self-analysis, and to create a difference. Our murals, titled, Do the Right Thing featured illustrations of endless events that turned the world upside down in just the first half of this monumental year. Although this artwork was shared an immeasurable amount of times across social media channels, the real impact came from the QR codes placed on the two smaller walls. One code featured a call to action to make your voice heard by registering to vote. The larger code on the upper wall led to the Overall Murals online store, where passersby could purchase specialty bandanas and prints. 100% of the proceeds were donated to ArtStart, an organization focused on providing creative outlets to marginalized youth. Our Do the Right Thing art mural has been was nominated for multiple categories in this year’s Drum Awards was “highly commended” for Visual Craft. 2020 is now but not forever, take a close look or you may miss something. Illustrations were done by Pedro Oyarbide Rodriguez.Illustration coloring was done by Anna Karbashyan Previous Next

LONGCHAMP < Back LE PILAGE/TP Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 2M+ Fashion meets art in Longchamp’s current partnership with Italian artists Maurizio Cattelan and Pierpaolo Ferrari, known for creating the esteemed TOILETPAPER MAGAZINE. Both brands share universal, artistic, colorful, and optimistic values, bringing a playful vibe to our wallspace in fashionable Soho, New York . We hand painted the iconic Le Pilage/TP featuring a baguette and a French bulldog held by two Caravaggio-esque men. The artists behind this collaboration aim to bring excitement and surprise into people's lives by using contemporary methods and playful photography to help people see the world from a fresh perspective! This mural is a perfect example of their creative vision. Using vibrant colors, playful photography, and a simple call to action directing people to Longchamp's Soho store leaves a lasting impression on the 500,000+ people who view this mural weekly. Previous Next

ON RUNNING < Back SOFT WINS Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 600K+ When On Running tapped us for their latest campaign, they weren’t just looking for a mural; they wanted to go the extra mile. Lucky for them, we lace up for that kind of challenge. Right off the Venice Beach boardwalk , we hand painted a powerful image of three-time marathon winner Hellen Obirir caught mid-moment, feet in the air, back against the floor, face laser-focused. But we didn’t stop at the paint. Using our in-house Paint Lab services, we broke the plane, literally. We fabricated a 2D extension of the runner’s feet in the On Running Cloudsurfer Collection shoes, allowing them to go above the wall. It added dimension, movement, and a jolt of surprise that turned passersby into spectators, snapping photos and stopping in their tracks. This is the magic of OOH extensions. They don’t just enhance a mural, they transform it into an experience. By adding sculptural buildouts, brands can leap off the wall (just like this runner) and into real-world attention. It’s an eye-catching, buzz-generating way to stretch the canvas and the campaign. The result? Over 600K+ impressions from foot traffic alone. No algorithms, no skipping. Just real eyeballs on a real wall. From permits to production to installation, our team managed every detail with the kind of precision that mirrors On Running’s own performance-driven ethos. This wasn’t just a mural. It was a full-on OOH activation, designed to move. And a perfect example of how we don’t just paint walls, we build platforms for bold ideas. Previous Next

Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

Dior < Back MISS DIOR FOR LOVE Overview Service Outdoor Advertising industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 500K+ With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love? Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove . The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman. The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy. Previous Next

GoPuff < Back BE RIGHT THERE Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 3 Walls impressions 571K + GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. City dwellers can’t deny the convenience a delivery service can make in their lives. The average fast-paced hard-working individual may get home from a long day of work and find that a trip to the grocery store just doesn't fit into their busy schedule. That’s where GoPuff comes in. Gopuff is a delivery service app that provides daily necessities like food, home essentials, snack delivery, and alcohol without having to make a trip to the store. Their direct-to-consumer model allows the app to analyze and foresee customers’ ordering habits and detect shifting consumer preferences, patterns, and purchasing routines as the e-commerce industry evolves. This offers companies in-depth consumer insights on how their products are being used, what steps need to be taken to remain up-to-date in a competitive market, and how to retain brand loyalty. GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. This giant mural was the perfect reminder for a daily passerby rushing to their workout class to order their Dove body wash and have it arrive by the time they return home for their post-workout shower - a prime example of the impact GoPuff will have on the local Williamsburg user who wants their groceries without sacrificing convenience. And we are pleased to be a part of communicating that service through hand paint. Previous Next

Nike < Back So Win. Overview Service Outdoor Advertising industry Fashion & Apparel markets Los Angeles, New York Wall(s) 2 Walls impressions 2.7M+ Nike's latest "So Win." campaign is a powerful brand anthem celebrating resilience, excellence, and the relentless spirit of female athletes. Featuring iconic talents such as Jordan Chiles, Nicole Graham, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, Juju Watkins, Alexia Putellas, and A'ja Wilson, the campaign amplifies the message of blocking out the noise and letting their hard work speak for itself. Our hand painted murals in Williamsburg, Brooklyn , and WeHo / Fairfax, Los Angeles , brought this vision to life, leaving an indelible mark on both coasts with over 2.7M+ impressions. The two murals shared a unified goal: to make the "So Win." message impossible to miss. In Los Angeles, we hand painted a massive mural wrapping three walls that showcased each athlete in a dynamic, larger-than-life portrayal. Drivers and pedestrians passing the mural could experience it at 180 degrees, ensuring maximum visibility of each hand painted pictorial captured precisely to the athlete's likeness and spirit. Our Brooklyn mural lined the sidewalk on the East Coast, offering an intimate, street-level experience. Each athlete was painted along the sidewalk, guiding pedestrians through a vibrant and motivational journey. Both murals were hard to miss. The accurate depictions of the athletes and bold "So Win" campaign elements created a striking visual narrative. The blend of dynamic movement, powerful expressions, and iconic Nike messaging reinforced the brand's dedication to celebrating female athletes who win, lead, and dominate despite constantly being told how they should act, what they can't do, and who they can't be. Our collaboration with Nike on the "So Win." campaign demonstrates the power of hand paint as a medium for impactful storytelling. Translating Nike's brand anthem into a large-scale, visually compelling mural helped amplify a message of strength, ambition, and triumph. The project not only celebrated the achievements of these winning athletes but also left a lasting, inspirational mark coast to coast. Previous Next

The Refinery Hotel < Back GRAND OPENING Overview Service Commercial Signage industry Hospitality markets New York Wall(s) 1 Wall impressions The Refinery Hotel debuted in 2013 and is centrally located in Midtown Manhattan, nestled between Herald Square and Bryant Park. We helped the hotel announce its arrival with a handsome, classic black and white sign. Once we properly prepped the brick wall, the mural was completed within 4 days, just before the Macy's Thanksgiving Parade was set to march down the Avenue of Americas and right past it. Previous Next

Sotheby’s Realty < Back UNIQUE HOMES, UNIQUELY FOR YOU Overview Service Outdoor Advertising industry Real Estate markets Los Angeles Wall(s) 2 Walls impressions 723K+ Passing by our hand painted murals for Sotheby’s International Realty is like catching a glimpse of a dream lifestyle brought to life. Set in the heart of Beverly Grove and along the iconic Abbot Kinney Boulevard in Venice, Los Angeles , these murals capture the elegance and exclusivity that define Sotheby’s ethos: “1 of 1: Unique Homes, Uniquely For You.” More than just art, they’re seamlessly woven into the fabric of these vibrant neighborhoods, offering an inspiring vision of luxury living. These murals bring Sotheby’s vision to life with scenes of oceanfront escapes, cozy interiors, and perfect patios. The murals in bustling, high-traffic neighborhoods invite viewers to pause and envision their dream homes. Beverly Grove’s vibrant shopping district attracts diverse crowds, while Abbot Kinney’ s artistic hub complements the mural’s craftsmanship, engaging over 723K passersby, both locals and visitors. Hand painted murals offer unique advantages for realty companies. Unlike traditional ads, they integrate into the urban fabric, creating a sense of belonging and authenticity. The bespoke artistry of these murals mirrors Sotheby’s dedication to offering one-of-a-kind properties. Situated in aspirational settings, they seamlessly connect with potential clients. More than just advertisements, these murals embody the community’s character while inviting viewers to dream of their next chapter. Whether strolling through the trendy boutiques of Abbot Kinney or enjoying Beverly Grove’s energy, these murals inspire a lifestyle—and perhaps the first step toward a dream home. Previous Next

Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next