Beyond the wall, we produced a Silver Package video to document the process and amplify the campaign

To extend the mural’s reach, we produced a video with our Silver Package . This package features partial timelapse, b-roll, environmental, in-process, and final shots of the mural

To document both the process and the scale of the work, our Overall Content team produced a Silver Package

To make sure the story extended beyond the wall, Primark also selected our Silver Package video .

The campaign was supported with a Silver Content Package to capture the painting process, neighborhood

The OM team used a curved wall in Silver Lake to make you look twice to convince yourself the elevator Our paint team in Silver Lake and Beverly Grove wore New Balance shoes while painting, a tribute to a In Silver Lake and Beverly Grove, motorists and pedestrians who passed the murals-in-progress saw our The curved Silver Lake wall seemed made for this wallscape, with the curve lending the hand-painted wood If you’re in Silver Lake or Beverly Grove, run or walk to see another knockout OM mural.

artwork inspired by their home countries, bringing authentic cultural perspectives to fans through both packaging artwork in Allston, Boston ; Mexican artist Raul Urias of Mexico City designed the Mexico mural in Silver The artwork extended beyond the walls through Café Bustelo's limited-edition packaging, where fans could By combining hand-painted artistry with limited-edition product packaging, Café Bustelo created a campaign

used-car retailer, CarMax used our prime Sunset Blvd wall mural in one of LA’s hottest neighborhoods, Silver Standing almost 20’ tall over Silver Lake’s main thoroughfare, this artistic masterpiece, with its photorealistic

elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster

Overall Murals produced the artwork designed by Petra Cortright in Venice and Silver Lake, Los Angeles

vast horizontal walls, the team painted larger-than-life murals of the fiery-haired model, sporting a silver

orange signs were carefully hand painted by the Overall Murals team to resemble the brand's iconic packaging