New York AT A GLANCE New York City is a stage like no other, where every block tells a story and every mural becomes part of the conversation. In a place fueled by creativity, diversity, and constant motion , hand-painted walls reach audiences at street level, weaving your brand into the city’s vibrant fabric. From historic neighborhoods to modern hubs of culture and commerce, New York offers an unparalleled backdrop to make an authentic, lasting impact . Soho I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Meatpacking District I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Tribeca I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Williamsburg I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Bushwick I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Dumbo I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Greenpoint I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Bed-stuy I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Red hook I'm a paragraph. Click here to add your own text and edit me. It's easy. Up harlem I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Queens I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

NYX < Back FAT MATTE Overview Service Outdoor Advertising, Special FX industry Beauty markets Chicago Wall(s) 2 Walls impressions 730K+ Brief Capture attention in high-traffic retail corridors with a hand painted trompe-l’œil mural campaign designed to stop passersby in their tracks. The work visually translates NYX’s Fat Matte product benefits into a physical illusion, strategically placed near Ulta store locations to connect street-level and high-impact awareness directly to point-of-sale. Build Overall Murals executed two hand painted murals in Chicago’s River North and West Loop neighborhoods. Both locations were selected within a five-minute radius of nearby Ulta stores, ensuring strong proximity between outdoor awareness and in-store purchase opportunity. The murals were produced by the Special FX team, combining fine-art painting with optical illusion techniques. Reveal Each wall was transformed into a large-scale trompe-l’œil illusion, designed to appear as though the NYX Fat Matte product were breaking through the building's surface. Precision painting techniques were used to align cracks, shadows, and dimensional effects with the architectural structure of each wall, creating a seamless illusion of impact and depth. The result is a striking visual metaphor for the product’s “Matte that doesn’t crack” positioning. Impact Installed in two of Chicago’s most active shopping districts, the murals generated 732,877 impressions over the campaign duration. The trompe-l’œil execution naturally halted pedestrian traffic, drawing attention, prompting photo capture, and fostering organic engagement. The visual concept directly reinforced NYX’s product messaging by pairing the illusion of a “cracked” wall with the promise of a matte finish that holds up under pressure. Previous Next

GROUNDSWELL < Back 11 HOWARD HOTEL Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions In the dead of winter the Overall Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho, Manhattan. In collaboration with artist, Jeff Koons and community arts organization, Groundswell. Overall hand painted the side of the swanky new destination. The artwork brings awareness to Groundswell’s belief that the collaboration between personal expression and activism within a community produces unique and powerful outcomes. The bold blue, white and black mural is focused on the unique and thriving culture of Soho. The music, food, and fashion as well as the industries that formerly existed within the neighborhood are all present in the artwork. The main artwork’s lead designer, Misha Tyutyunik, said in a press statement, " It evokes the commercial refinement of present-day SoHo, but also alludes to its spirit of surprise and discovery, encouraging pedestrians to stroll and wander through the winding side streets to window shop, to find new wonders or uncover relics of bygone days.” Previous Next

CREMIEUX < Back 65 MERCER Overview Service Commercial Signage industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 65 Mercer became the new home to Cremieux , an iconic menswear brand; best known for their classic, yet contemporary and preppy style. In the late 60’s Daniel Cremieux flew to New York City from Paris and discovered his love of preppy, American, menswear. After opening his first store in Saint-Tropez, Cremieux’s sophisticated image captured the attention of actors, singers and artists from around the world. Fast forward to 2016, the brand is now in the direction of Daniel’s son, Stephane, and is still well-known for it’s superior quality and attention to detail. To alert the masses of the new store opening, in trendy historic SoHo in Manhattan, Overall Murals was hired to paint two unmissable signs on either side of the building. Once the Landmarks Preservation Commission approved the design and placement of the signage, the Overall Murals team got to installing the tricky rigging system. Hovering above Mercer St. and on Broadway, the bold, white sans-serif type pops on navy blue backdrops, accentuating Cremieux’s elegant brand color scheme. Previous Next

OBEY < Back SHEPARD FAIREY Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) Water Tower impressions In collaboration with Great Bowery and street art legend Shepard Fairey , Overall took on a project in the Lower East Side of Manhattan on the historic street of Bowery. Atop the old Germania Bank Building , a building once home to renowned photographer Jay Maisel , sits an old water tower visible from any surrounding corner in this busy SoHo neighborhood. During the 50 years of Maisel’s ownership of the building the facade became a prominent hot spot for the biggest names in graffiti, maintaining tags and throw-ups wrapped around the building by some of the worlds most recognized writers. This facade was no stranger to Fairey either, as the artist returns to the building he tagged as a student . Often a destination for locals & tourist alike whether it be for the constantly changing pop-up shop on the first floor, lone remaining tag of famed late graffiti writer NEKST, or hanging around the Bowery area. The water tower features a giant portrait of actress and political activist Rosario Dawson who grew up in the Lower East Side & remains an active member in the development of the neighborhood. Through the design & with a little help from Overall , Fairey intends to bring to light the message of female empowerment. The style follows Fairey’s branded and iconic OBEY style & is set to remain on display until 2025. Previous Next

Oakley < Back MORE THAN MEETS THE EYE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, New York Wall(s) 2 Walls impressions 680K+ Oakley, one of the most popular eyewear brands, included two stand-out murals for this year's Lifestyle campaign. Hand painted by yours truly, in Venice Beach, Los Angeles , and Bushwick, Brooklyn , the campaign features two brand ambassadors, Damian Lillard, an NBA basketball player, and Alexia Putellas, a professional soccer player wearing the BXTR and HSTN glasses designed for athletes and culture enthusiasts. The campaign celebrates the authenticity and self-affirmation that athletes embody on and off the field. Our talented paint crew behind the murals lives by these values, planning, strategizing, and passionately painting for days to complete each campaign. Oakley's creative challenged our painters with colorful, photorealistic, and textured designs. However, the team successfully captured the essence of the campaign over five days, with each painter strategically placed to work on their strengths, be it pictorial, backgrounds, or blends. The results are stunning, showcasing the Oakley athletes' energy, passion, and authenticity, drawing attention from far and wide. Every bold stroke and explosion of color reminds viewers that summer is just around the corner. Previous Next

The New School < Back INTEGRAL RUEDI BAUR Overview Service Commercial Signage industry Education markets New York Wall(s) 1 Wall impressions Overall Murals was selected to produce a large intricate ceiling mural, conceived by master graphic designer, "Intégral Ruedi Baur" at The New School University Center at the corner of 14th Street and 5th Avenue in its downtown campus. The Overall Murals team of artisans painstakingly hand-rendered Mr. Baur's custom lettering, composed of groundbreaking subjects and luminary instructors of historic New School classes. The original balances the university's newly constructed and impressive building, which has been described as "challenging the status quo" and proof of The New School's "commitment to creativity, innovation, and social engagement." Through its curriculum and advocacy of important architectural achievements such as this University Center, the New School upholds its reputation for housing innovative minds. Unlike many traditional colleges, the New School strays from the arbitrary in regard to its curriculum. Instead, this cutting-edge institute allows its students the freedom to choose their own scholastic approach to education. Students are encouraged to "seek an unbiased understanding of the existing order, it's genesis, growth and present working," according to the precedents set by its founders. Interesting programs offered such as "Women and their Money," taught by Dorcas Elizabeth Campbell in 1949, "Games: 101," and "Punk and Noise," are just a few of the hundreds of classes and instructors immortalized on the school's foundation in an array of colors. Mr. Baur’s design is based on the 3D font he created for the New School, based on Peter Bilak’s font, Irma. The font is used throughout the building as a wayfinding system, and as the foundation for the stairwell murals, which are visible from the sidewalks outside of the building. Designed by the New York office of Skidmore, Owings & Merrill (SOM), the University Center was conceived as a sixteen story campus within a building. Vertical, horizontal, and diagonal campus pathways work together to facilitate movement through the building, and increase opportunities for spontaneous interactions. The system of stairways are the principle means of circulation, and a strong focal point both inside and outside the building. Contrary to the perfect, modern black and white interior design and furnishings of the campus, the elaborate typography is as perfectly but imperfectly painted and composed of over 150 hand blended colors. Our artists practiced precise brushstrokes to create the crisp, vibrant typography over the course of several months on one stairway and four floors while standing with their necks craned for ten hours or while laying down on lounge chairs and scaffolding. For comparison, a mural of this size typically requires our team approximately one-week of production. The original design coats three angled stairwells or 4,200 feet. (the Sistine Chapel, by comparison, covers 6,118 square feet.) At the project's completion, we believe these laborious paintings enhanced the importance of their message and imposed on the viewer everything that the New School advocates: fresh perspective. Previous Next

Boston Greenway < Back JEFFREY GIBSON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions 7.8MM Overall Murals is proud to participate in a project that celebrates both community and the artistry of murals. We have had the honor of contributing to high-profile installations in the past, including work on the Boston Greenway , and we are thrilled once again to bring art to life meaningfully. Our team is dedicated to closely collaborating with artists to ensure that every detail of the design is faithfully recreated. We take great pride in ensuring that the colors match the artist's vision and that the artwork is executed precisely, honoring the artist's intent and unique perspective. Overall Murals partnered with The Greenway Conservancy to showcase a mural by Indigenous-American multidisciplinary artist Jeffrey Gibson for this special project. This installation marks the 10th mural in the Conservancy’s series and the first by an Indigenous artist. The mural, titled "Your Spirit Whispering in My Ear," was unveiled on September 19 during a celebration that included performance, art-making, and music. Gibson’s mural embodies ten powerful elements that honor the strength, courage, and faith of Indigenous, Native, and other marginalized communities who continue to overcome systemic barriers. The work incorporates imagery from Gibson’s personal collection, including pins that symbolize social and political movements advocating for bodily autonomy, feminism, peace, freedom, and environmentalism. As part of this powerful narrative, two beaded masks from Gibson’s past installations, "They Play Endlessly" (2021) and "IN TIME YOU’LL BE FINE" (2021), were hand painted onto the wall. These symbols and imagery of burning sage and a beaded snake contribute to a tapestry that honors the interconnectedness of people, art, and history. It is an honor for Overall Murals to recreate works of art for artists like Jeffrey Gibson, whose work fuses personal and cultural narratives in such a dynamic way. We are excited to be part of this public art initiative and contribute to a project that will inspire community conversation, reflection, and pride. Previous Next

Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next

Guinness < Back THE WORLD'S CUP Overview Service Outdoor Advertising industry Alcohol markets Atlanta Wall(s) 1 Wall impressions 836K+ BRIEF As soccer fever swept across the United States during the FIFA World Cup 2026™ , Guinness launched The World's Cup, a campaign celebrating the fans, traditions, and shared moments that make the game truly global. To bring the campaign into the public realm, Guinness partnered with Overall Murals to create a hand painted mural in Atlanta's Little Five Points , a vibrant neighborhood known for its bars, restaurants, and community gathering spaces where fans come together to celebrate major sporting moments. BUILD Overall Murals transformed a prominent wall in Little Five Points into a large-scale tribute to soccer fandom and community. Painted ahead of the FIFA World Cup 2026™ and remaining on display through the final match, the mural brought The World's Cup campaign to life, celebrating the people, rituals, and camaraderie that unite fans beyond the pitch. REVEAL Timed to coincide with the start of the tournament, the mural became a visual landmark for locals and visitors gathering to experience the excitement of the World Cup. Surrounded by neighborhood bars and restaurants, the artwork became part of the match-day atmosphere, honoring the places where fans come together to watch, cheer, and raise a Guinness. IMPACT By extending the campaign into the streets of a key World Cup host city, Guinness created a highly visible cultural touchpoint throughout the tournament. Remaining on display for seven weeks and generating an estimated 836,948 impressions, the mural amplified the brand's message, celebrated fan culture, and reinforced that the World Cup is not only experienced in stadiums, but also in the communities that gather to enjoy it together. Previous Next

Balenciaga < Back POWER OF DREAMS Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 518K+ Balenciaga the French fashion powerhouse, originally from Spain has a futuristic new campaign for Spring/Summer 2020. The modern brand found yet another a cutting edge way to showcase their newest line. “Power of Dreams” was the inspiration for the SS20, also used other uplifting phrases to define the clothes, “Love Is for Everyone” and “Think Big,” to name a few. To accompany the mission of positivity, a video was created to highlight some of the freshest fashions, along with the message Balenciaga believes in. The model’s reported from the foreground, while their mouths moved in inexplicable ways the new line was showcased in the background. The bold green boxy blazer painted on this advertisement in SoHo is one of the brand’s signature looks. This bright, photorealistic mural shined above the fashionable shoppers of New York City attracting the who’s-who of the neighborhood. Previous Next

Miu Miu < Back SPRING/SUMMER 2024 Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 925K+ In today's fast-paced and competitive fashion industry, brands seek innovative and effective ways to attract and engage their target audience. Miu Miu, the esteemed Italian high-fashion brand, recently unveiled its Spring/Summer 2024 collection through a hand painted mural in Soho . This is a prime example of a brand that leverages creativity and strategic placement to generate buzz and connect with its fashionable audience. This year's collection is focused on authentic beauty and what Miu Miu calls "a disheveled chic." Since early 2023, Miu Miu has utilized our Soho wallscape, strategically situated on the same block as the Miu Miu retail store on Prince and Mercer Street intersection, ingeniously tapping into the neighborhood's high-end artistic community and vibrant atmosphere. The mural, starring actress Cailee Spaeny, is part of a portrait series of busy actresses, singers, and models who pose with leather purses overflowing with their daily necessities. The hand painted advertisement serves as a tangible manifestation of Miu Miu's commitment to artistic expression, seamlessly integrating creativity into the brand's identity and reinforcing its unique position in Soho’s dynamic fashion landscape. Our murals are executed with meticulous planning by our in-house production team and involve installing scaffolding, obtaining the Landmark Commission’s artwork approval, and our exceptionally talented paint crew, who always deliver the final product flawlessly. Miu Miu's mural not only garnered over 925K+ impressions from foot traffic visiting nearby hotspots like the Apple store or Mercer Hotel but also played a crucial role in guiding customers to Miu Miu's store to find this season’s latest fashion trends. Previous Next