Adult Swim < Back THE BOONDOCKS Overview Service Outdoor Advertising industry Entertainment markets New York, Philadelphia Wall(s) 2 Walls impressions The Boondocks is a Peabody Award-winning animated sitcom on Cartoon Network late-night programming block,Adult Swim. The series was created by Aaron McGruder offers a modern perspective on culture, class, and race relations. Following three critically-acclaimed seasons in 2005, 2007, and 2010, the series went on hiatus until 2014. To announce the release of the 4th and final season, Adult Swim enlisted Overall Murals to produce a teaser campaign in NYC, featuring a black-and-white silhouette of the iconic main character, Huey, with no text other than the release date. The images produced a whirlwind of positive social media, which was renewed three weeks later when two vibrant, full-color portraits with full network release details were produced in both NYC and Philadelphia. Previous Next

AMAZON MUSIC < Back LOLO ZOUAI Overview Service Outdoor Advertising, Content Creation industry Music markets New York Wall(s) 1 Wall impressions 42K+ What's futuristic, contemporary, and has our painters saying "Are we done yet!?"... Our latest mural for Amazon Music for breakthrough artist Lolo Zouaï. It took 4 painters each day of production to painstakingly paint the intricate details of this futuristic artwork on the William Vale Hotel in Williamsburg, Brooklyn . The result? An out-of-this-world cyber reality only achieved by our paint crew's attention to detail and hand paint techniques. The process of making this masterpiece involved layering various patterns, which required much patience because as soon as one detailed area was completed another color and pattern had to be painted on top of it (woosah!). This year, the Overall Murals crew has already painted 10 murals for Amazon Music's latest campaign featuring Breakthrough Artists from worldwide. Each artwork was created by talented digital designers such as Eva Cremers , Rosanna Webster , Genie Espinosa , James Dawe , Jelly , and more, who used the best software and technologies to design the artwork on their computers. From their screens to our paintbrushes, our crew translated it into a hand painted art piece. The artworks have been amazing to hand paint as they are playful, vibrant and a happy mix of both photorealistic and illustrative. Passersby and neighborhood locals are excited to see the monthly adaptations announcing the next new artist. In fact, Amazon's Brooklyn HQ is around the corner, which makes it extra fun to be able to see a client's reaction in person!So, if your playlists are getting boring and you're looking for some new sounds we highly recommend stopping by our mural to see who our team reveals in November. And for more creative ideas for your next campaign, check out our article on how advertisers have complimented our walls with great artwork that stands out! Previous Next

Regions Bank < Back WOMEN POWER US ALL Overview Service Outdoor Advertising industry Finance markets Atlanta Wall(s) 1 Wall impressions 149K Regions Bank a wildly popular banking option for much of the Southeastern United States showed up in Little 5 Points this month with a bright beautiful mural. The wall features simplified illustrations of women of all colors, shapes, and sizes, to compliment the imagery the tagline Women Power Us All read bold beneath the artwork. Overall played their part in the process by assigning one of our in-house female painters as the lead letterer on the job! We were pleased Regions Bank turned to us to help celebrate Women's History Month and International Women's Day with this colorful creation. Previous Next

Stella Artois < Back Host Beautifully Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions N/A For Stella Artois’ latest campaign, “Host Beautifully,” the brand leans into its refined European elegance, offering modern hosts a fresh take on food, entertainment, and style. Painted high above the energy of Midtown Manhattan , our mural captures the brand’s sophisticated flair while embodying the playful confidence that Stella Artois is known for. This hand painted mural features the brand’s iconic chalice, gleaming with promise and perfectly chilled against the summer sky. The mural’s cheeky message, “Wine is so cliché” , challenges traditional hosting norms, encouraging passersby to embrace the unexpected and elevate their gatherings with Stella. Our team of Walldogs carefully translated the campaign’s crisp visuals into a bold statement for busy New Yorkers and curious tourists alike. As yellow cabs, sightseeing buses, and daily commuters rush past, the mural stands as an inviting reminder: hosting beautifully isn’t about following rules—it’s about delighting guests with unforgettable experiences. Previous Next

New Balance < Back MADE IN U.S.A Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 2 Walls impressions 1.2M When is being stuck in an elevator a good thing? When you’re in a street-level hand painted Overall Murals wallscape, in New Balance’s. The OM team used a curved wall in Silver Lake to make you look twice to convince yourself the elevator door isn’t about to close, which is the kind of thing we love at OM. Our paint team in Silver Lake and Beverly Grove wore New Balance shoes while painting, a tribute to a brand we admire. Wearing the shoes provides our clients with the opportunity for product placement while our team works on the walls, emphasizing the creative partnership that we have. In Silver Lake and Beverly Grove, motorists and pedestrians who passed the murals-in-progress saw our team painting in new - and somewhat paint-splattered - New Balance shoes. The curved Silver Lake wall seemed made for this wallscape, with the curve lending the hand-painted wood wall in which the elevator appears ensconced a three-dimensional feel, giving viewers the sense they could actually step into the elevator (though it’s a bit crowded, with a gentleman at the right rear of the car holding a small tree). The grain of the wood on either side and above the elevator is so realistic it seems it’d be cool and smooth to your touch; it’s almost impossible to resist putting your fingertips to it. What could be better for an ad campaign than great artwork on the perfect wall? It’s a group portrait painted with soul - in New Balance soles. If you’re in Silver Lake or Beverly Grove, run or walk to see another knockout OM mural. Like New Balance , this one’s a modern classic. Previous Next

INTEL EVO < Back LAPTOPS EVOLVED Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 1.8M+ Wallet. Keys. Phone. Intel Evo Laptop . Take your laptop on the go with Intel Evo’s performance-driven laptop that can go anywhere you are. Intel understands that there’s a significant shift towards hybrid work. As people pivot into their new on-the-go lifestyles, there's a demand for a laptop that supports their needs and Intel wants to target those individuals. But, they couldn’t do this alone. Intel approached Overall Creative with the task of designing and painting three murals located in three major cities, Los Angeles , New York City , and San Francisco . https://www.youtube.com/watch?v=YktU-hwQKiw Their request - a mural design that makes passersby associate the brand as the ultimate laptop experience that has all the qualities: thin and lightweight, wifi 6e/connectivity, and long-lasting battery life to support the mobile/on-the-go experience. At OM Art Studio, we take pride in our network of artists whom we work with closely to identify a client's pain points and achieve a design that communicates their messaging in a beautiful and unique way. There was no doubt that chosen artists Jessica Goldsmith, Dayne Henry Jr., and Nigel Sussman could translate Intel’s messaging into the perfect design. Not only is each artist living in and inspired by the city in which the final mural will be painted, but they too are a part of the target audience for Intel Evo’s brand messaging. Our in-house Content Creation team took the messaging one step further with a Primo Video Package featuring our three artists and the final murals’ production process. The video touches on each artist, the location they reside in, their design process, and the impact of working on the go with the Intel Evo laptop. The video takes the mural one step further by bringing it to life showcasing the process and the mind behind each design. Previous Next

SHOP Assistant JOB TITLE: NY Shop Assistant DEPARTMENT: Shop & Paint Crew LOCATION: Brooklyn Shop - 289 Scholes St. Brooklyn, NY 11206 TERMS: 90 Day Freelance trial to Hire COMPANY OVERVIEW: Overall Murals is expanding and seeking an additional ambitious and hardworking crew member to grow with the company. We are a Brooklyn based company specializing in hand-painted advertising murals and sign painting. We paint all over New York and the country. Check us out at www.overallmurals.com . POSITION SUMMARY: The NY Shop Assistant will report to the Shop Coordinator, Operations Manager and Co-Owners of the company and is responsible for maintaining the overall integrity and quality of the shop and its activities as well as projects in the field in an efficient and on-time manner. The Shop Assistant provides support and coordination of shop/warehouse projects and paint production preparation work activity taking place within the Overall Murals paint shop as well as in the field at various company job sites in NYC. The person we seek is communicative, handy, crafty, thrives under pressure, has a logical mind set, love for organization, excellent at multitasking, tech savvy, has a passion for the mural arts industry and is willing to learn new things. The Shop Assistant is open to doing everything from low level to high level tasks. This is not a painter position, but is for support in our paint shop and for our paint crew. JOB REQUIREMENTS: The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be self-motivated and proactive Previous experience in a warehouse or paint shop desired Strong attention to detail Effective time management skills and must be able to multitask Fast-paced environment with a strong sense of urgency on assignments Strong communication skills - verbal and written Excellent organization skills; attention to detail and excellent follow up skills Must be flexible (hours outside of normal working hours) and able to act independently Physically Fit - Able to stand for long durations of time and safely push, pull and lift up to 90 pounds frequently without assistance or equipment Reliable - Prompt, responsible, safety-oriented, genuine pride & pleasure in a job done well Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Construction Skills - Experience in light carpentry, construction, and use of hand & power tools Not afraid of heights, willing to work at high elevations Able to work in office, warehouse environment as well as in the field Big egos need not apply MUST have a valid NYS Driving License (or similar) ADDITIONAL DESIRED QUALIFICATIONS: Technical - Experience with Slack, Microsoft Office Suite, Google Suite, emailing capabilities and business systems Adobe Creative Suite and Graphic Design background Ideally can ride a scooter or motorcycle as well as drive large commercial vehicles such as cargo vans, pick-up trucks, and box trucks OSHA certifications and/or training Rigging/ Scaffolding experience/ license a plus Electrical, Plumbing or any other construction related skills Trello or other Project Management Platform knowledge a plus RESPONSIBILITIES: This position is responsible for supporting and managing the effective, on-time completion of daily activities required for the shop, in accordance with the project plan schedule and the company's policies and practices in a professional, productive and positive manner. The NY Shop Assistant will spend a majority of his or her time in the shop, however, since most of our work is outdoors, he or she may be required to spend time in the field as well to support the paint team with any installations, delivery runs and to make sure projects are running smoothly and efficiently. This person will support conditions of each project from start to finish to ensure that projects are completed on-time and on-budget. Production Support - He/she works closely with the production, shop, operations teams and owners to support and manage aspects of multiple painting projects simultaneously. This person will be calm under pressure and able to work with all kinds of personalities, in a deadline driven environment. 1. Prepare, pack, and ship the materials for ongoing and upcoming projects 2. Wall preparation such as priming, graffiti maintenance, set up of scaffolding, installing scaffolding, installing physical signage and illumination, research and purchase of materials needed, etc. 3. Drive the company truck/vehicles, load/pick up and unload/drop off supplies and equipment for projects 4. Design, build and maintain work stations and workflows 5. Communicate verbally and digitally the status of tasks and projects and help manage the workflow within the shop as needed with the operations team, pre-production team and ownership 6. Develop, upgrade and maintain on-site storages and roof protections as needed 7. Train new apprentices and team members on shop practices, pre-production processes, graffiti maintenance, and any other procedures as required 8. Support the paint and production teams where and when needed Shop Maintenance/Upgrading: The Shop Assistant will be responsible for the upkeep and development of the shop and office, maintaining and organizing them. Duties include: 1. Order / pick up supplies 2. Maintain and organize inventory 3. Keep all areas of the shop clean and organized such as building area, supplies shelves, restroom, etc. as well as trash/recycling removal on time with pick up 4. Innovate, research and execute ideas to improve efficiency and processes for mural production and the shop/office 5. Work with ownership and other team members to help develop and maintain new areas of the shop/s 6. Work with local teams in other markets (i.e. San Francisco, Atlanta, Los Angeles) to help upgrade shop/s, supplies and materials as required 7. Work with vendors to organize, maintain, repair, order, and schedule inventory of materials and supplies, equipment, lighting and other services related to the shop, production and wall upgrades and maintenance for NY shop as well as other markets 8. Assist with Warehouse renovations as required (coordinating projects, vendors, hands-on repairs and renovations in a timely and efficient manner) including building, wiring, network setup, etc. 9. Vehicle and equipment maintenance, repair and cleaning 10. Other duties as assigned TERMS & COMPENSATION: Salary and hours: Starts at $25 per hour. The position is full-time and eligible for benefits after 90 days of full-time status. Flexibility required - This is a demanding position. The schedule includes early mornings, nights, weekends, some holidays and occasionally on-call WORK CONDITIONS: (include but not limited to) Required to occasionally work in high, precarious places using scaffolding, ladders, Scissor lifts or boom lifts or chairs. Occasionally works near moving mechanical parts. Occasionally exposed to wet, and or humid conditions, extreme heat, vibration and inclement weather. Noise level in the work environment may be loud. The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. There may be opportunities to travel. Apply New York, NY

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

Zynga < Back STAR WARS: HUNTERS™ Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 835,000+ https://vimeo.com/966845128 Zynga has launched its latest game, Star Wars : Hunters™, an epic 4v4 arena shooter. In celebration of the release, Zynga commissioned Overall Murals to hand paint a mural on the iconic Melrose wallscape in Los Angeles featuring larger-than-life characters from the game. But Zynga didn’t stop at just a beautiful mural—they wanted to make it unforgettable. Zynga used projection mapping to bring the mural to life at night. Projection mapping is a technology that turns objects into a display surface for video projection, allowing sections of the mural, such as the lightsabers, text, and spaceship, to light up and move within their environment. This combination of traditional art and cutting-edge technology made the mural stand out and received much attention on social media. The mural's unique and interactive nature, resulting from innovative thinking, helped it gain a remarkable number of impressions, showing the power of combining art with technology to engage audiences. The collaboration between Zynga and Overall Murals for the release of Star Wars : Hunters™ showcases the power of innovative marketing strategies. By blending hand-painted art with projection mapping, Zynga created a memorable and engaging experience that resonated with fans and generated significant buzz for the game. This campaign not only brought the world of Star Wars : Hunters™ to life on the streets of Los Angeles but also set a new standard for how traditional and digital art can combine to create impactful marketing experiences, inspiring the gaming industry to push the boundaries of creativity and technology. Star Wars © & ™ 2024 Lucasfilm Ltd. All rights reserved. Previous Next

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . https://www.youtube.com/watch?v=1pG2yCJ4Uzs This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

Icelandair < Back BNA TO ICELAND Overview Service Outdoor Advertising, Special FX industry Airline markets Nashville Wall(s) 2 Walls impressions 293K+ Nashville International Airport (BNA) a nd Icelandair are turning up the volume on travel announcements with a brand-new seasonal nonstop route from Nashville to Reykjavík. With four flights a week, this new service opens the door to Iceland’s surreal landscapes and connects Nashville directly to top European cities like Amsterdam, Berlin, London, and Paris. When it was time to share the news, Icelandair realized it needed more than a billboard; it needed art . That's where we came in https://vimeo.com/1074079117 Our team of seasoned walldogs hand painted not one but two murals - one in East Nashville and another in The Gulch. These murals transformed this international flight announcement into a larger-than-life visual experience. Using anamorphic effects, we made the Icelandair plane look like it was taking off right from the wall - because why just announce a flight when you can launch it? By choosing to paint these messages directly on city walls instead of sticking to traditional airport ads, Icelandair made a bold statement: This isn’t just a new route; it’s a new chapter for Nashville. As Mayor Freddie O’Connell put it, “Nashville is an increasingly global city, and the addition of service to Iceland will allow for exciting new cultural exploration.” We couldn’t agree more. And with over thousands of people passing our murals, we’re proud to have connected Nashville to the world—one brushstroke at a time. Previous Next

Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 129M + The time has come for Los Angeles's most Instagrammable spot to peel back its bright pink layer and reveal its Paul Smith Signature Stripe. The famous Pink Wall on Melrose gets a makeover! This change c omes as a huge surprise for the daily influencers and tourists who visit the “instafamous” Paul Smith Melrose Avenue shop for its well-known bright pink backdrop that has ignited a #pinkwall hashtag all over Instagram. Now, the landmark on Melrose Avenue has a new look with a design made in-house by our out-of-the-box (literally) thinking Overall Creative team. https://www.youtube.com/watch?v=4M9GT-mWxCk The Paul Smith creative team based in London, approached Overall Creative with an idea to design a special mural and transform this famous corner. The design will celebrate the brand's iconic motif. They wanted a trompe l'oeil -like mural that appeared as if the hot-pink exterior of the storefront was being ripped away to reveal Paul Smith’s inner Signature Stripe. How did we achieve this effect? We were resourceful in our pursuit of the perfect, choosing a box we use to ship gifts to our clients as a small Paul Smith Store model (Is this a store for ants!?). We sourced the brightest pink paper we could find from our local art store Blick, to recreate the iconic pink wall. We gently sprayed both sides of the box with adhesive, attached the pink construction paper to its exterior, and began to tear and peel. After only one try, we found the effect to be a great representation of Paul Smith’s original design request. The results can be seen below: Yes, we could have spent time researching a great peel and tear stock effect on the internet or manipulating a shadow in photoshop, but our team wanted to present Paul Smith with a design that reflected the real deal - The shadow from the peel was sourced by New York City's finest sunlight hitting the pink paper. And the real paper tear was created by our nimble fingers gently pulling back the pink paper for an authentic tear effect. For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. Once Paul Smith approved our design, our Overall production team launched a full-court press, sourcing 15 gallons of paint we custom-mixed by eye to match the 40 different colors that makeup Paul Smith’s signature stripes. We used two types of paint, including water-based paint with a flat sheet (including the “Pink Ladies” wall color) to hand paint the pictorial effects of the shattered wall. The second paint was our go-to, glossy oil-based enamel to create a vibrant hand done super straight line work. The juxtaposition of the two different mediums is rather dynamic. The contrast of the two textures gives the effect of the signature pink shedding its skin to reveal a glossy and fresh new layer of Paul Smith’s Signature Stripes. This is a first for Overall Murals to use this technique of using two types of based paint and after seeing the results, it won't be our last. “It was insane seeing how many people photographed and took videos of our painters revealing a new wall design. In no time our painters will be #instafamous too!” comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. The mural has been photographed with Actors Matt Rogers , Mason Gooding and, Sam Richardson , danced in front of, and slowly revealed each day by Instagrammers killagramz3xl, and TikTokers @notbfiner , all of whom excitedly anticipated the ultimate BIG REVEAL. Previous Next