Brooklyn Brewery < Back DISTILLATION PROCESS Overview Service Commercial Signage industry Alcohol markets New York Wall(s) 1 Wall impressions N/A Our third mural for the iconic Brooklyn Brewery spans the entire western face of the building on Wythe Avenue. Designed by the legendary Milton Glaser's studio, the mural features infographics illustrating the beer brewing process, highlighted by the quote: "Fermentation and civilization are inseparable" — John Ciardi. On the building's lower corner, another memorable quote reads: "Beer makes you feel the way you ought to feel without beer," by Henry Lawson. This corner has since become a popular photo spot for patrons and beer enthusiasts alike. Previous Next

Regions Bank < Back WOMEN POWER US ALL Overview Service Outdoor Advertising industry Finance markets Atlanta Wall(s) 1 Wall impressions 149K Regions Bank a wildly popular banking option for much of the Southeastern United States showed up in Little 5 Points this month with a bright beautiful mural. The wall features simplified illustrations of women of all colors, shapes, and sizes, to compliment the imagery the tagline Women Power Us All read bold beneath the artwork. Overall played their part in the process by assigning one of our in-house female painters as the lead letterer on the job! We were pleased Regions Bank turned to us to help celebrate Women's History Month and International Women's Day with this colorful creation. Previous Next

Canada Dry < Back BOLD Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 467K+ The summertime heat calls for a kick and Canada Dry delivers with their new Bold flavor that they say will have grandma running for the Hollywood Hills. The team painted the photo-realistic can with precision, giving the downtown strollers a kick in the right direction, to beat the heat with a drink that brings a different kind of fire. Our Downtown LA wall, now our second largest unit has been graced with the team's hand paint skills for our very first campaign. This household favorite for all things ginger-ale, Canada Dry's newest and spiciest flavor is up first. This larger than life mural needed two unique sized Genie scissor lifts to paint every nook and cranny of the stand out wall. Previous Next

Oura Ring < Back OURA RING 5 Overview Service Outdoor Advertising, Content Creation industry Technology markets New York Wall(s) 1 Wall impressions 3M+ BRIEF Oura launched the Oura Ring 5 to highlight one of its most refined product innovations yet: a lighter, more comfortable design that feels nearly weightless throughout the day. To bring this message to life in a memorable and visually unexpected way, the campaign used delicate moments from nature as a metaphor for the ring's featherlight feel, pairing the precision of wearable technology with the effortless movement of insects in their natural environments. BUILD Overall Murals partnered with Oura to create a large-scale hand painted mural in Williamsburg, Brooklyn , , transforming a prominent wraparound wall into an immersive visual showcase for the Oura Ring 5. The mural featured a series of highly detailed scenes depicting butterflies, praying mantises, and a ladybug interacting with the ring, emphasizing its lightweight design through visual storytelling. The wraparound format allowed multiple compositions to unfold across the wall, encouraging viewers to experience the artwork from different angles while creating a striking presence within one of Brooklyn's most active pedestrian corridors. To extend the campaign beyond the physical installation, the team also captured custom video content that documented both the artistic process and the finished mural, bringing the hand painted work to life across digital channels. REVEAL Each vignette was designed around a simple yet powerful illusion: insects effortlessly balancing with the Oura Ring 5 as if it weighed almost nothing. The contrast between the organic forms of nature and the sleek industrial design of the ring reinforced Oura's blend of advanced technology and everyday wearability. Executed entirely by hand, the mural combined photorealistic rendering, intricate natural textures, and precise product reproduction to create a collection of oversized visual metaphors that transformed a product benefit into a memorable public art experience. IMPACT Installed in the heart of Williamsburg, the mural turned a product feature into a visual story that passersby could understand instantly. The wraparound format maximized visibility and allowed multiple creative executions to live within a single installation, while the accompanying video content extended the campaign's reach beyond the wall itself. By combining hand painted craftsmanship, nature-inspired imagery, and content capture, Oura created a campaign that transformed a technical product enhancement into an engaging and highly shareable piece of public art. Previous Next

HBO < Back AMERICAN UTOPIA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 733,880 On March 12, 2020 for the first time since inception, Broadway had shut its doors. What started as a brief hiatus scheduled to reopen just a month later, turned into an indefinite closing. Broadway, New York City, the nation, and the world quickly learned that Covid-19 would create a new normal, changing life as we know it for far longer than a short month. Amongst one of the most popular shows gracing the famous Hudson Theater, precovid, was Talking Heads’ frontman, David Byrne’s, American Utopia . The premise centered around music as the star of the show. With the shutdown of all theaters, HBO Max and Oscar winning director, Spike Lee brought American Utopia to the home, with its rendition of the dazzling choreographed concert. The special highlights 11 dancers, clothed in grey business suits, as they exist in a dreamworld where social justice and self-exploration reign supreme. David Byrne’s American Utopia is an HBO Special Event that will excite Broadway goers and streamers Previous Next

Mother < Back NEW YORK OFFICE Overview Service Commercial Signage industry Advertising markets New York Wall(s) 2 Walls impressions N/A Mother, a fiercely independent creative agency, has always thrived on doing things differently. Founded in London in 1996 by a group of innovative, free-thinking individuals, Mother has grown from a small gathering around a kitchen table to a global network of over 500 like-minded creatives. When Mother announced opening a new office in Gowanus, Brooklyn, they knew they wanted something unique to reflect their unconventional approach. That's where we came in. Mother asked us to create a hand painted sign with the words "Mother around the block," along with two large anamorphic "77" figures, as part of their new office's address. The idea was that these elements would be visible from passing trains and large enough to help visitors find the otherwise hidden entrance. The "77" design resembles photorealistic drilled numbers, a concept often seen on industrial doors, which complements the exterior of their new space. We examined the design and sampled the colors to match the detailed shading, depth, and texture required to achieve the desired effects. We worked closely with Mother's team to ensure that the final results for both designs aligned with their vision and maintained the photorealistic appearance they desired. This project was a perfect example of how we enjoy helping our neighbors, clients, and partners by providing commercial work that adds value to their businesses. Working with Mother allowed us to contribute to their office aesthetic and collaborate with a company (and client) that shares a passion for hand paint. Previous Next

Seamless < Back HOW NY EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 399K+ It's been cited that 85% of the delivery men you see clamoring in your building's lobby have been summoned there by someone using. The restaurant takeout startup merged with its competitor, in 2013 and has taken over major metropolitan cities by storm. From Atlanta to Portland, even across the pond in London, Seamless has your last-minute, late-night cravings covered. According to a study conducted in 2013, In the U.S., the Big Apple alone equates to a significant percentage responsible for orders through Seamless, coming in second to the Windy City. As a result, Seamless paid respects to the metropolis with it's own personalized campaign. You may have seen them while you're out and about; in subways, on bus kiosks, magazines and the sides of buildings. Comprised of bright, fun typography, delivering witty one-liners geared towards Brooklyn's unique eating habits. In 2015, seamless posted its first mural campaign, hand delivered by the Overall Murals team. Foundin the busy intersection in Williamsburg, the bright red ad was the center of attention as passersby snapped photos and smiled in agreement with its text. Any seasoned New Yorker would agree - no one likes going to Times Square! Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

Comedy Central < Back BROAD CITY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The word is funny. So is the new show Broad City which upon its debut on Comedy Central has generated a bajillion rave reviews. We hand painted two walls in Williamsburg and Greenpoint to help promote the comedic duo and their show, originally a web series that is now produced by the Amy Poehler. Brooklyn based artist, Mike Perry illustrated the art work's background, which pops with crazy bright colors. Even during another one of New York's grueling winter's week, this was definitely a fun one for us to be apart of. Previous Next

ZICO < Back CRACK LIFE OPEN Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions ZICO makers of one of the fastest growing beverages in the market, partnered with celebrated actress, bestselling author, and entrepreneur Jessica Alba to launch their biggest national campaign to date, Crack Life Open. ZICO entrusted Overall Murals with the task of recreating their breezy new campaign in giant murals up to 50' tall--no small task considering the highly iconic campaign spokesmodel, Jessica Alba. Produced by Overall Mural's in-house teamof highly trained painters expert in the craft of photorealistic reproduction, the likeness in the finished murals was unmistakeable. A time-lapse of the intense six day process was filmed from start to finish in the heart of Williamsburg, Brooklyn. Previous Next

UBER EATS < Back FOOTBALL IS FOR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 2 Walls impressions 1.5M+ Uber Eats and Omnicom Media Group (OMG) teamed up with Overall Murals for a hand painted lenticular mural campaign that captured passersby's attention and appetites. Installed in high-traffic locations— Soho, New York ; Bushwick, Brooklyn ; and Melrose, Los Angeles —these murals transformed static art into interactive experiences. Each mural featured hands holding a football from one angle, which shifted to reveal hands holding a burger, a cheerful play on Uber’s Football is For Food campaign, celebrating the partnership between the NFL and Uber Eats. The campaign centered on a unifying concept: a visual metaphor seamlessly transitioning between the excitement of the game and the satisfaction of a delicious meal. This idea was brought to life through the innovative lenticular design, adding a dynamic and engaging layer to the murals. The interactive element invited viewers to actively experience the artwork while reinforcing Uber Eats’ role in elevating these moments. https://vimeo.com/1040129414 Creating the lenticular murals involved a multi-stage process requiring close collaboration, meticulous planning, and artistic precision. It began with a shared vision, as Overall Murals worked hand-in-hand with Uber Eats to translate campaign goals into a unique experience. Together, they explored the technical and creative possibilities of lenticular design to ensure the project’s success. The Overall Murals production team then carefully mapped out the dimensions and placement of each 3D panel, considering pedestrian traffic flow and optimal viewing angles. This thoughtful planning ensured the illusion functioned seamlessly in real-world settings across all three walls. With the technical framework in place, Overall Murals’ skilled artists began the hand painting process, which demanded exceptional attention to detail. Each panel was painted to align perfectly, creating the desired transition effect when viewed from different perspectives. The final result was a series of visually striking and mouthwatering masterpieces that stood out in their high-profile urban settings. The lenticular murals garnered over 1.5M+ impressions, creating buzz and turning heads in all three cities. The innovative design captivated viewers and reinforced Uber Eats as the go-to brand during one of the most social, food-centric times of the year. By executing unique murals tailored to each location, the campaign captivated onlookers, drawing them into the campaign’s story. Previous Next

Ray Ban < Back SUMMER 2017 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 4 Walls impressions 1.1M+ Iconic eyewear, Ray-Ban part of Luxottica, is known for their rich photographic advertising campaigns and their latest summer campaign, celebrating their 80th anniversary, was no different. The OM crew hand painted the popular classic sunnies' creative across walls in SoHo and Brooklyn. A Ray-Ban wearer is unique and doesn't look back in the past. These trendy New York neighborhoods were ideal settings for the campaign's intent of promoting what the brand represents: individualism and authenticity, whilst rallying peopl to free themselves from society's pressures and norms. The bright neon colors within the original images, taken by well known photographer Steven Klein, bounced off the glossy painted brick and stucco surfaces. Previous Next