Lululemon < Back THE AIR OUT THERE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 650K+ The advertising effectively forces customers to ask themselves... Where do you go to feel alive? And as stated on the murals OM painted, Where do you go to let go? Lululemon is best known for creating the wear activewear anywhere and everywhere trend. However, Lululemon is now taking its brand in a different direction, more focused on self-improvement. Do you go for a hike in mountains? Do you escape during a morning run or while staring up at the stars? Whatever it may be, Lulu wants us to find a connection to nature and embrace it. #TheAirOutThere has caused thousands of wonders to embark on new adventures and find the richness of the great outdoors. Nationwide, Lululemon stores incorporate some sort of sign painting or mural into their interior design. A hand painted mural campaign made sense for the brand's foray into out-of-home advertising. Overall Murals painted two murals of varying scenic landscapes in Cow Hollow, San Francisco, and in the famous Venice, California. Each location was selected as a way to capture the attention of out-and-about, active people. A timelapse taken by Lululemon of the painting in action in San Francisco was posted to Lululemon's Instagram , generating much fan love and praise. Previous Next

Crown Royal < Back APPLE Overview Service Outdoor Advertising industry Alcohol markets Atlanta Wall(s) 1 Wall impressions 150K+ Crown Royal Canadian Whisky, originally created for England’s King and Queen in 1939, launched its Regal Apple variant in 2014, blended and infused with real gala apples to perfect its rich, crisp, and smooth flavor. Now in 2020, the brand wanted to give back to culture with this campaign – with no tagline, no headline, no typical “look, here’s a bottle of our booze brand”. Little Five Points, a vibrant artsy community in Atlanta was the perfect spot to create this bold neon three-panel visual art mural. Overall Murals majestically hand painted each unique “one-of-a-kind” panel, each designed by up-and-coming local artists. Previous Next

Prada < Back ACTS LIKE PRADA Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 wall impressions 750K+ The Prada Spring/Summer 2025 campaign, titled " Acts Like Prada , " explored themes of identity and multiplicity, reflecting the many dimensions of women and Prada’s ever-evolving aesthetic. At the heart of the campaign was actress Carey Mulligan, photographed by Steven Meisel under Ferdinando Verderi's creative direction. Mulligan appeared in a series of striking portraits depicting a different persona—never the same and never quite herself. To extend the campaign’s narrative, author Ottessa Moshfegh created "Ten Protagonists," a collection of short stories inspired by Mulligan’s characters. Each story was named after one of these imagined personas and published in a limited-edition Prada book, illustrated with Meisel’s campaign images. Overall Murals was commissioned to bring this layered concept to life with a hand painted mural on our prominent Soho wall. The centerpiece featured Mulligan as Victoria/Veronica, one of Moshfegh’s fictional protagonists. Capturing this character's duality required exceptional precision. Our painters carefully rendered Mulligan’s complex expression, the texture and movement of Prada’s jacket and bag, and Meisel’s distinctive lighting and composition. The result was a striking mural that drew over 750K+ viewers and became a standout visual in Soho’s bustling streets. Previous Next

The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. https://vimeo.com/1130949168 Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

taking hand paint to new heights rigging and precision Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks. That sparks conversations. That creates memories. There's just something undeniably human about this process. Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process.

HBO MAX < Back JAŸ-Z IN 8 Overview Service Outdoor Advertising, Content Creation industry Entertainment markets New York Wall(s) 2 Walls impressions 2.1M+ BRIEF Jay-Z and Rick Rubin sat down for an intimate one-on-one interview in an eight-part documentary on HBO MAX , diving into Jay-Z’s 30-year catalog, breaking down his lyrics, inspiration, and exploring hip-hop culture. Leading up to the premiere, HBO MAX tapped Overall Murals to hand paint two murals, one in Soho and one in Brooklyn , to build buzz around the eight-episode series, JAŸ-Z in 8. BUILD In Brooklyn, 13 Painters spent 10 days taking over the block on Wythe Ave. to paint a larger-than-life portrait of Jay-Z overlaid with 14,000 letters spelling out titles from his music, including Empire State of Mind, 99 Problems, 4:44, Brooklyn’s Finest, and Hard Knock Life. In SoHo, the prominent Canal St. mural brought the same creative to life on another high-profile canvas, extending the campaign and connecting NYC’s legendary boroughs of Manhattan and Brooklyn. REVEAL Before the last letter dried, the Jay-Z mural was already drawing organic social buzz as onlookers watched the massive 2,555-square-foot Wythe Ave. wallscape come to life. In SoHo, the mural put Jay-Z’s legacy in front of a different slice of New York, catching the attention of the arts-minded crowd, already buzzing about the upcoming documentary. Our Overall Murals film team documented the mural painting process, using their cinematography skills to create a vibe that feels distinctly Jay-Z, capturing the process and revealing the finished mural for social channels and beyond. https://vimeo.com/1232133954 IMPACT The campaign generated 2,155,872 passerby impressions over the 4 weeks it was live. For a documentary exploring Jay-Z’s early beginnings growing up in Marcy Projects, the stories behind two dozen tracks across his 30-year career, his personal life, and the legacy he built and the mark he made on Hip Hop culture, hand painted advertising is a natural extension of the story. Hip Hop has a history with the streets, graffiti, and hand crafted expression - many of our own painters come from that same culture. The format HBO MAX chose for the campaign felt synonymous with the medium, creating a connection that went beyond the finished painting. The walls drew social buzz, and people gathered around the walls not only for the 14,000 letters painted over Jay-Z's face, but to see the craft behind it. In a way, hand painting the wall reflected the craft behind JAY-Z’s music: built letter by letter, layer by layer, with attention to detail that only comes from the human hand. Previous Next

Porsche < Back MACAN Overview Service Outdoor Advertising, Special FX industry Automotive markets Los Angeles, Atlanta, New York Wall(s) 3 Walls impressions 2.9M+ Here at Overall Murals, we are purpose-built in how we approach our work, assuring that every task at hand is done efficiently and purposefully. That’s why we were excited when our team of painters could take our Purpose Built approach one step further using an air-purifying clear coat application for Porsche’s latest campaign for the newest Porsche Macan model. The Porsche Macan is and remains the sports car of compact SUVs and this latest model just says “wow”! The brand is committed to a greener future by producing its New Macan models in the most innovative and sustainable automotive plants in the world. It’s called the “green” plant and this manufacturing facility reduces 17,000 tons of annual CO2 emissions, the roof is installed with solar panels and 1,100 new trees were planted on-site. Porsche continues to demonstrate the brand’s holistic approach to environmental protection with a campaign committed to cleaner air. OM provided a solution to further enhance this latest campaign for Porsche. We applied LumaClean, a clear photocatalytic coating to each wallscape, which helps break down viruses, bacteria, odors, VOC’s, and airborne pollutants around the murals. It essentially uses nanotechnology to “eat smog”. The campaign ran across three walls in trendy areas, across multiple cities, perfectly aligned with the Macan target audience. These were found in New York’s Soho , LA’s Venice , and Atlanta’s Poncey-Highland where passersby can confidently take a healthier “oooh” and “ahhh” as they stare and daydream about taking one for a ride before heading off straight to the dealership! Previous Next

GOOGLE < Back FIND THAT THING Overview Service Outdoor Advertising industry Technology markets Los Angeles, New York Wall(s) 8 walls impressions 9.5M+ "A picture is worth a thousand words" should be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content. That’s why it’s no surprise Google’s latest campaign, "Find That Thing," draws attention to their latest innovation - Google Lens. The image recognition technology system instantly delivers information related to the object to anything it identifies in real life. Someone struggling to describe something in words will find this latest and greatest technology as their new way to discover. So how did Google grab the lens of millions of people across the country? Through hand painted murals, of course! Our crew painted 8 murals coast to caost, allowing passersby to "search what you see." From street level to large elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver Lake, and Downtown Los Angeles, hotspots for Gen Z dwellers. Each mural reflected the everyday lives of the younger generation. Whether it was a person or thing depicted in the image, the artwork portrayed the perspective of somebody using Google Lens to search for things they found interesting. From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster elites, anyone who passes these murals could quickly scan and find the item, or something similar, to what is in the mural - now how’s that for innovation! Previous Next

freelance painter New york, NY | Los angeles, CA Apply COMPANY OVERVIEW: Overall Murals, Inc. specializes in large-scale, hand-painted advertising signs and art murals. Based in Brooklyn since 2010, Overall Murals is consistently cultivating new talent to grow with the company. At OM, we fully believe in the power of hand painted murals to effectively spread dynamic messages. It all starts from the traditional and painstaking hand crafted process, created with bright pigmented chemicals, and results in our deadline beating masterpieces. POSITION SUMMARY: We are currently seeking painters with experience in painting murals and signage at a large scale. They will report to the senior painter or management in the field. Ideally this person has very strong pictorial and lettering skills, along with color-matching and paint mixing skills. This person is hard-working, amenable, and able to be on their feet for extended periods of time. JOB REQUIREMENTS: Responsible for exceptional artistry and maintaining safety and aesthetic quality controls, while serving as a positive representative of the company to members of the public. Prepare patterns, color-match & mix paint, produce murals & sign painting Light Construction - Set up scaffolding, work on ladders, lift objects up to 80 lbs, operate aerial lifts, light carpentry Painters work in teams of 2-6, year-round, and in all weather conditions. Qualifications: Painting Portfolio - showing advanced lettering and/or photorealistic reproduction skills (if you have them) Ability to paint FAST and efficiently on tight deadlines provided Physically fit - able to stand for 4-12 hours at a time and safely lift objects up to 80lbs Reliable, prompt, responsible, safety-oriented, genuine pride & pleasure in work done well Flexible - willing to work a variety of days/hours, under tight deadlines/short notice Fearless - mural painting sometimes requires working on a lift or scaffold, at great heightsValid Driving License - Ability to operate company vehicles, and other large vehicles such as cargo vans, pick up truck, etc Willing to travel out of town Open schedule - able to work for up to 7 days or more at a time ADDITIONAL DESIRED QUALIFICATIONS: Team Player - communicative, sturdy, and naturally inclined to support your teammates Technologically proficient - Should have possession of a smartphone. Any Adobe Illustrator, Photoshop,etc abilities are a plus Equipment - experience using or setting up block and tackle rigs, motor rigs, or operation of aerial lifts Certifications - Suspended scaffold user and OSHA 30 Experience with sign paint enamels and oil enamels Lastly, painters are expected to be able to think on their feet, meet tight deadlines, work around any issues, and be proactive how to apply: Please apply here and include the below: Link to your personal website and/or portfolio or examples of your work - *those who do not send samples of your work will NOT be considered for the position* Your resume A BRIEF note detailing why you’d like to work with us 3 professional references from direct supervisors will be required if selected for interview *Please note this is not a full time position. We are looking for a freelance professional who we can hire on occasion to work with our team.* Overall Murals is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

Jules Julien < Back ARTISTS WORK Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A As the mural began to take shape, curious onlookers speculated about its purpose and meaning. Once completed, the artwork sparked philosophical discussions about its possible interpretations. Artists Work strives to bring contemporary art to public spaces, particularly for those who may not have access to galleries or traditional art platforms. Nestled in the East Village on E. 3rd Street between 2nd Ave. and Bowery, the nearly monochromatic piece stands out with its striking contrast of black hues, bringing a sense of tranquility to the diverse block. Like many East Village streets, the area is home to families, working professionals, tourists from the nearby Bowery Hotel, and trendy streetwear boutiques and restaurants. However, a shelter and life rehabilitation facility also sits at the heart of the block. Both longtime residents and visitors commented on the mural’s ability to revitalize what was once an unremarkable wall. Yet the most rewarding feedback came from the residents of the center. One man, who was rebuilding his life and preparing to move into his own home, shared that he had once been an artist. Inspired by the mural, he felt encouraged to pick up drawing again. Previous Next

XBOX < Back FORZA HORIZON 6 Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 781K+ BRIEF Hollywood has a way of making everything feel a little larger than life. It's where concertgoers spill out onto the sidewalk after a show at the Fonda, tourists chase the stars along Hollywood Boulevard , and glowing marquees compete for your attention long after the sun goes down. It was the perfect place to introduce Forza Horizon 6. To celebrate the game's launch, Microsoft Xbox partnered with Overall Murals to create a hand painted illuminated wallscape that brought the excitement of the open road into one of the entertainment capital's busiest streets, turning a daily commute into something worth slowing down for. BUILD The Fonda Theatre has been part of Hollywood’s story for nearly a century. From sold-out shows under its marquee to the crowds gathering outside before and after performances, it’s a place where people naturally stop and look. Overall Murals transformed the theatre’s exterior into a 1,800-square-foot hand painted illuminated wallscape inspired by Forza Horizon 6. Our artists brought the game's landscapes, motion, and sense of adventure to life by hand, with integrated lighting ensuring the mural continued to shine long after sunset. REVEAL Over four days, the wallscape transformed into a cinematic racing scene set within a sweeping Japanese-inspired landscape, reflecting the scale and beauty of Forza Horizon 6. Rich color, handcrafted detail, and integrated lighting created a dramatic visual centerpiece that blurred the line between the game's virtual world and the streets of Hollywood. From May 15–23, projection mapping was layered onto the mural, adding motion and visual effects that reimagined the artwork after dark. The combination of hand painted craftsmanship and digital storytelling turned the installation into a living canvas, offering visitors a different experience from day to night. IMPACT More than 781K+ people passed by the mural throughout the campaign, catching a glimpse of Forza Horizon 6 while moving through one of Hollywood’s busiest stretches of entertainment, nightlife, and culture. In a neighborhood where something new is always competing for your attention, the wall gave people a reason to slow down and look up. By blending hand painted artistry, illumination, and projection mapping , the installation turned a game launch into a real-world experience that felt right at home in a city built on imagination. Previous Next

Cole Haan < Back #DONTGOTHOME Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 23 Sites impressions On 23 sites and in less than 2 weeks, across Manhattan and Williamsburg, Brooklyn, Overall Murals hand painted various messages for part of the Cole Haan Shoes #DontGoHome campaign. These messages gave convincing reasons as to why a New Yorker should not be turning in early and to make the most of their night. "You didn't move to NYC to stay in '' or "You can sleep when you're dead" were just a couple among the many different words of advice. Most of the artwork had to be hand painted after sunset and up until sunrise, coinciding with New York's crazy nightlife, (which we learned doesn't take a break, not even for a Tuesday). Our painters really did feel like they weren't going to be going home and made a lot of new friends in the process. The colors used are the brightest fluorescent day glow colors we could find and were applied onto storefront gates with uneven surfaces. These gates are fit for nightlife targeting because they are down only in the evening. The messages are further illuminated by a large black light to really capture attention. To us, each gate looked like its own small club. While the murals were up, between September to October, the outdoor campaign successfully crossed into the digital realm. For example, the #DontGoHome hashtag was tagged in over 3k Instagram photos and 3k tweets (not including unrelated mural campaign results). Additionally, it's accredited with helping to generate over 100K new Facebook likes for the brand's page. Previous Next