Prada < Back SUMMER 2025 EYEWEAR Overview Service Outdoor Advertising industry Fashion & Apparel markets New York Wall(s) 1 Wall impressions 740K+ In collaboration with Prada for their Spring/Summer 2025 eyewear campaigns, we brought striking, cinematic portraits to life through a hand painted mural on our high-visibility Williamsburg wallscape. The campaign, originally captured by fashion legend Steven Meisel, features award-winning actress Carey Mulligan and rising star Harris Dickinson, each known for their ability to transform on screen, a theme echoed in this mural’s design. This mural demanded extraordinary precision. Our team was tasked with painting the same two portraits, one of Carey Mulligan and one of Harris Dickinson, five times over. That’s 10 total portraits plus one of a model, each one requiring the same level of detail and fidelity as the first. Replicating photorealistic portraits at this scale, without digital printing, pushed our team’s technical skill and consistency to the limit. To ensure uniformity across every iteration, two of our most experienced painters worked in tandem on the pictorials , carefully aligning brushstrokes, shadows, and facial features for an uncanny level of visual accuracy. Each portrait on the mural was painted entirely by hand. No projection shortcuts. No shortcuts at all. Just the unmatched skill of our Walldogs and a commitment to translating Meisel’s photography into vivid street art that would stop passersby in their tracks. Every detail, from the subtle sheen of the sunglasses to the crispness of a shirt collar, was reproduced with painstaking care, proving once again that hand-painted still sets the gold standard in luxury OOH. The campaign celebrates Prada’s core values of transformation, repetition, and authenticity, and our mural became an extension of that vision, an immersive street-level experience in one of Brooklyn’s busiest neighborhoods. This bold and repetitive mural stood out not just because of its sheer size, but because it matched high fashion’s attention to detail with the craftsmanship of traditional mural painting. The result? A mural as timeless and refined as the brand it represents. Previous Next

Boston Greenway < Back DANIEL GORDON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Once again we find ourselves standing in the historic park, the Rose Kennedy Greenway of downto wn Boston in front of the 70’ x 76’ foot wall facing Dewey Square . Our team of multi-talented painters was tasked with hand painting a beautiful mural designed by New York-based artist Daniel Gordon called “Summer Still Life with Lobster and Fern ”. After years of creating this special design for this specific site, Daniel’s artwork was ready for our team to paint on the wall. Daniel was very hands-on during this process. He worked directly with the painters so they could understand his technique, craft and concept for this particular piece to ensure we translated what was in his head to the wall accurately. Gordon’s artwork involves fine tuning imagery that he finds online or from photographs he takes himself. He then prints them out on a large scale printer and creates a physical 3-D scene before using a large format camera to photograph this composition. The results. A contemporary twist on still life. There are references in the mural, like the lobster and watermelon, which were incorporated into the artwork as a tribute to the city of Boston, in which the artwork is displayed. In addition to the mural, the park is hosting a larger exhibition of Gordon’s sculptures and canvases, all of which will be up for one year. Working on a large-scale public art piece like this involves lots of planning. From our production team mixing the colors and delegating sections of the wall to the painters spending long hours translating a 24” inch printed proof to a 70’ foot wall, the entire piece start to finish is a process that keeps our team on their toes until the project is done. But art pieces like this are some of our favorite types of projects we get asked to do. As artists we are proud to work with fellow artists to create a piece that challenges the eye, brings color to a city and is, most importantly, a tribute to the neighborhood in which it lives. Adding that bit of art culture to a city wall brings pleasure to every job we do. This entire artwork took our six experienced walldogs approximately 9 days or 99 hours and a whole lot of paint and sunscreen before it was proudly displayed for all to see. Hope you enjoy looking at it as much as we enjoyed painting it. Previous Next

COCA-COLA < Back SOCIALABLE FEASTS Overview Service Outdoor Advertising industry CPG markets Philadelphia Wall(s) 1 Wall impressions 192K+ Coca-Cola’s latest campaign, "Sociable Feasts Sports Viewing" aims to encourage people to bond over their shared love of sports and celebrate the "Real Magic". Whether watching a game in the stadium or gathering with friends and family at home, we all come together to cheer for our favorite teams in hopes that they win. Coca-Cola’s “Real Magic” brand philosophy is based on igniting the mundane into something remarkable through the power of human connection. “The real magic happens when people get together and when what we share in common is greater than what sets us apart.”- Coca-Cola And what better way to bring people together than to have four of our artists working 12 hours a day in the summer heat to bring a photorealistic Coca-Cola mural to life. Hand painting a detailed mural takes collaboration, communication, shared laughs, and quality time to get the job done at the highest quality. And the same goes behind the scenes for our production team who spend time planning everything that goes into creating a seamless painting process for our painters who develop a mural Coca-Cola drinkers of Philly could be proud of!In fact, our painters experienced the Philly community reacting to the mural. Families and friends stopped by the mural to share moments with our painters. Whether it was asking them questions about the process or just appreciating their work, this is where the "Real Magic" happens. Where Coca-Cola’s philosophy reins true whether we’re sipping on a Coke with friends or painting a bottle of coke with our co-workers, the real magic happens through social gatherings - And we’re proud that through hand paint we can continue to create a shared space through a mural that brings the Philly community together (now that deserves a Coke!). Plus it’s no surprise that the mural was executed in Philadelphia, one of the nation's best sports cities and during the start of fall and tailgating season, a time that is sure to inspire countless fond memories for years to come. In fact, Philadelphia sports fans are known for their strong sports culture and extreme passion and love for their city and its sports teams (Go Birds!). As they pass by this mural, they are reminded of Coca-Cola’s philosophy of genuine connection and shared experiences, all while sipping on a refreshing Coke (cue ahhhh sounds). Let’s drink to that. Previous Next

River North Get to know the area Back in the '70s, River North was where the cool kids flocked when they needed space to create. Artists with big dreams and small budgets snatched up dirt-cheap warehouses, splashing color across this former industrial zone. Almost overnight, what was once a forgotten chunk of Chicago north of the river blossomed into a gallery-packed paradise that put the city's creative spirit on full display. Fast forward to today, and River North is Chicago's playground for the senses . Foodies feast at trendy hotspots while cocktail enthusiasts chase the perfect skyline sunset from swanky rooftops. The streets pulse with energy as gallery-hoppers, shoppers, and night owls weave between architectural gems both historic and modern. It's where Chicago shows off its fun side - no reservations required. Population 24.2K+ Household income 150K+ $ Median age 37 Personas Income Level Middle to upper-middle class Occupation Creative Directors, UX Designers, Financial Analysts, Corporate Attorneys, Gallery Curators, Tech Startup Founders, and Digital marketers Interests Contemporary art exhibitions, dining experiences, craft cocktails, architecture, high-end shopping, rooftop socializing and wellness pursuits Lifestyle F ast-paced urban lifestyle balancing demanding professional work in creative or financial fields Education Bachelor's Degree, Graduate Degree Top Destinations The Merchandise Mart A hub for design showrooms, tech companies, and exhibitions, and the Art on theMART digital art projection. House of Blues Chicago A lively venue known for live music, Southern-inspired cuisine, and iconic nightlife. Chicago Riverwalk A scenic waterfront path lined with restaurants, bars, and public art. River North is where the famous Chicago-style deep-dish pizza was popularized, with iconic spots like Pizzeria Uno calling the neighborhood home since 1943. FUN fact We’re proud to be the only hand- painted mural in River North! This neighborhood is where art meets commerce, buzzing with professionals by day and transforming into a vibrant social scene by night. It’s an unbeatable location for advertising. Jordan Leibstein, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Grand Ave. & N. State St. C-08 Positioned at the epicenter of the city's cultural and commercial hub , this wallscape captivates an upscale audience of design-conscious professionals , luxury shoppers , and affluent tourists as they traverse this high-traffic corridor . Surrounded by acclaimed destinations like Maple & Ash steakhouse, the prestigious 21c Museum Hotel, ACME Hotel, AMA Plaza, the world-renowned Merchandise Mart , and just steps from Michigan Avenue's Magnificent Mile , this strategic location leverages River North's unmatched demographic advantage. Weekly impressions 166K+ Dimensions 931 SQ FT Facing East Why Advertise here? With over 100 restaurants packed into these streets, plus 50+ art galleries drawing crowds year-round, you're tapping into serious foot traffic . The area scores a walkability rating of 95/100 , meaning people actually see your mural while strolling between their $16 cocktails and shopping sprees. River North attracts roughly 50 million visitors annually , who come specifically to splurge on good times. Why advertise here? Because this is literally where your target audiences hang out . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

BMW < Back M-5 TOURING Overview Service Outdoor Advertising, Content Creation industry Automotive markets San Francisco, New York, Seattle Wall(s) 3 Walls impressions 2.1M+ Our recent collaboration with BMW brought the sleek 2025 BMW M5 Touring to life with a hand painted mural campaign across five high-traffic wall units. Showcasing the M5 Touring's power and versatility, this series combined impactful visuals with strategic placement to capture attention far and wide. The campaign featured the signature Isle of Man Green colorway, making the bold design pop on our San Francisco , Seattle , Brooklyn , and Manhattan wall units. With each location carefully selected to engage diverse crowds, these murals turned city streets into vibrant showcases of the M5 Touring's exceptional performance, style, and spaciousness. The murals showcase a crisp image of the M5 Touring, emphasizing the vehicle's balance of thrilling power and practical space. The green gradient design draws the eye upward, allowing passersby to appreciate the car's sleek lines and commanding presence. This campaign didn't stop at street-level impact . Our team captured a dynamic video of the mural painting process , highlighting the artistry behind each wall. The content was posted on BMW's social media , ensuring the campaign extended beyond the physical locations and reached millions online. With over 2.1 million impressions , this campaign successfully showcased the BMW M5 Touring as a sports car with space to spare, unlocking new possibilities for drivers seeking performance and flexibility. Previous Next

Miu Miu < Back SPRING/SUMMER 2024 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 925K+ In today's fast-paced and competitive fashion industry, brands seek innovative and effective ways to attract and engage their target audience. Miu Miu, the esteemed Italian high-fashion brand, recently unveiled its Spring/Summer 2024 collection through a hand painted mural in Soho . This is a prime example of a brand that leverages creativity and strategic placement to generate buzz and connect with its fashionable audience. This year's collection is focused on authentic beauty and what Miu Miu calls "a disheveled chic." Since early 2023, Miu Miu has utilized our Soho wallscape, strategically situated on the same block as the Miu Miu retail store on Prince and Mercer Street intersection, ingeniously tapping into the neighborhood's high-end artistic community and vibrant atmosphere. The mural, starring actress Cailee Spaeny, is part of a portrait series of busy actresses, singers, and models who pose with leather purses overflowing with their daily necessities. The hand painted advertisement serves as a tangible manifestation of Miu Miu's commitment to artistic expression, seamlessly integrating creativity into the brand's identity and reinforcing its unique position in Soho’s dynamic fashion landscape. Our murals are executed with meticulous planning by our in-house production team and involve installing scaffolding, obtaining the Landmark Commission’s artwork approval, and our exceptionally talented paint crew, who always deliver the final product flawlessly. Miu Miu's mural not only garnered over 925K+ impressions from foot traffic visiting nearby hotspots like the Apple store or Mercer Hotel but also played a crucial role in guiding customers to Miu Miu's store to find this season’s latest fashion trends. Previous Next

STARZ < Back NOW APOCALYPSE Overview Service Outdoor Advertising, Special FX industry Entertainment markets New York Wall(s) 1 Wall impressions 518K+ Is it the end of the world or just the end of romance? Starz's new comedy series Now Apocalypse follows lovable loafer Ulysses as he navigates his way through the palm tree-lined streets of Los Angeles by day and is plagued by cataclysmic premonitions by night. Along with his friends Carly, Ford, and Severine, he weathers the storms of endless hookup apps, too much weed, and surfacing off-planet conspiracies. A New Queer Cinema hero director GreggAraki leads this campy romp and harnesses color to create moods from scene to scene. Our painters translated this use of color onto our favorite mural space on the shores of the East River, next to Domino Park in Brooklyn. The paint team created a city block-long double wallscape of a swirling psychedelic vortex of the same hues that tinge the supernatural and emotional landscape of Now Apocalypse. The specialized, fluorescent, shocking pink and green paint our team utilized was only applied to this unit out of the whole outdoor campaign. It appears to glow off the wall warning Now Apocalypse” further adds to the sense of delirium in the complete composition. Those making their way along the popular running and biking path that parallels these walls may find themselves transported to separate reality, soaked in otherworldly colors and populated by attractive actors plus one funny looking alien. The photorealistic portraits of Ulysses, his pals, and the alien were repeated on the long wall with close detail. This sexy supernatural walk on the wild side is a feast for the eye, tantalizing and precarious. Viewers can instantly read the surreal tone of Now Apocalypse before heading home to watch the first episode. Previous Next

COCA-COLA < Back DREAMWORLD Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 836K+ "WOWOWOWOW! This one is something else!" Nothing makes our crew happier than receiving incredible client feedback on the final day of painting a dream-like mural for The Coca-Cola Company. Introducing, the fourth and final Coca-Cola Creations to drop, Dreamworld, Coke. This limited-edition beverage transports flavor tasters to another dimension with a new unexpected flavor.Our crew of painters brought the magic to Williamsburg, Brooklyn with a 443-square-foot mural. Passerbys are easily enticed by the mural for the bottle's scale, beautiful execution, and the illusion as though you could grab the bottle and be taken to a dreamlike dimension - And who isn't looking to escape during their mid-afternoon break? So, if you haven't tried the latest flavor, or if you're looking for a trip out of this world, get mesmerized in our latest mural all while sipping on the Dreamworld Coke. Previous Next

BET < Back BET Black Canvas Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets Philadelphia Wall(s) 1 Wall impressions 200K+ ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us. Previous Next

Brooklyn Brewery < Back DISTILLATION PROCESS Overview Service Commercial Signage industry Alcohol markets New York Wall(s) 1 Wall impressions N/A Our third mural for the iconic Brooklyn Brewery spans the entire western face of the building on Wythe Avenue. Designed by the legendary Milton Glaser's studio, the mural features infographics illustrating the beer brewing process, highlighted by the quote: "Fermentation and civilization are inseparable" — John Ciardi. On the building's lower corner, another memorable quote reads: "Beer makes you feel the way you ought to feel without beer," by Henry Lawson. This corner has since become a popular photo spot for patrons and beer enthusiasts alike. Previous Next

Balenciaga < Back WINTER Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 493,312 ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us. Previous Next

IWC < Back THE BIG PILOT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 600K+ The Big Pilot Watch is a collection of iconic wristwatches that capture the essence of aviator watches. Its bold style, showcasing its incredible features and sleek design, was emphasized on our bold corner unit through a magnificent and unique forced perspective art piece. When IWC was searching for big and iconic luxury placements to capture the style-conscious New Yorker and a taste for high-quality goods, we knew our newest, biggest, and boldest wallscapes on Wythe Ave, located in front of the high-end Willam Vale hotel, would create the engagement and response they were looking for. The layout of our unit combined with the incredible artwork they customized for it, would undoubtedly get the daily passersby to look up from their iPhone 12x, lower their shades, and even get a gasp from their miniature bulldog as they pause and stare at the large mural-scape in front of them. The artwork is next level with its anamorphic design providing onlookers with a feeling of the watch floating in a shipping container as it makes its way from the Swiss mountains and onto the wrists of the trendy elite in Williamsburg, Brooklyn who frequent the hotels, rooftops, restaurants, and chic pools. IWC also incorporated a QR code on the mural design, so passersby could engage with the artwork by scanning the QR code where they could virtually try the watch on their wrist. Check out the incredible design below (and we’re not just talking about the watch) and watch the video the Overall Murals team put together, to fully grasp what it takes to bring this kind of artwork to life. Previous Next