Havaianas < Back HEADQUARTERS Overview Service Commercial Signage industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions As the world continued to shelter in place under the dark looming cloud of COVID-19, the original flip flop sandal maker brand, Havaianas decided it was time to upgrade their new North American HQs building, located off of Abbott Kinney Blvd. in Venice Beach, CA, and add a vibrant splash of color and soulful design. The inspiration and original design was sourced from an old school Havaianas catalogue and originally created by Brasilian artist, XYZ. The artwork was then digitally manipulated and retooled by Overall Murals to fit perfectly on the new HQ's building. Over the course of 10 days in late June / early July, the Overall Murals paint crew worked in unison to deliver the goods. The vibrant colors and bold imagery radiate an uplifting and festive vibe that reflects the heart and soul of the best flip flop and sandal maker in the world. Previous Next

Get to know the area SOHO SoHo, in New York City , is a vibrant neighborhood where history meets creativity. Known for its iconic cobblestone streets and stunning cast-iron facades, it combines old-world charm with modern energy . Once an artist haven, SoHo has transformed into a global hotspot for art lovers, fashion enthusiasts, and foodies. The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Audience Income level: Upper-middle class Occupation: Wealthy professionals, entrepreneurs, and creatives Interests: Gallery hopping, shopping at designer boutiques, dining at trendy restaurants, attending exclusive events, and staying ahead of cultural and style trends Lifestyle: High-end living, creative exploration, and social buzz Education: College degrees and advanced professional qualifications. Population 18.9K+ Median Age 41 Individual Income $152K+ Residents 12.5K+ Population density High Population growth 0.12% Fun Fact SoHo has been home to many famous people, including Taylor Swift, Jake Gyllenhaal, Justin Timberlake, Jessica Biel, Leonardo DiCaprio, Jean-Michel Basquiat, Philip Glass, Robert De Niro, Sarah Jessica Parker. SoHo is one of the most sought-after neighborhoods for brands to have a presence in. Soho's iconic cast iron architecture, abundance of shopping, world-class restaurants, and the city's most expensive real estate attract affluent consumers ready to spend. Our variety of hand painted premium inventory offers something unique for brands to tell their story. Scott Burdick, VP of Sales M-58 + M-63 LAFAYETTE ST. & CANAL ST. A dynamic group of fashion-forward individuals who set trends and influence the pulse of urban fashion with their unique , curated looks. Why Advertise here Position your brand at the heart of culture and style with two prime wallscapes at Lafayette and Canal Streets in SoHo, a hub for fashion influencers and industry leaders. Your campaign will become part of a vibrant tapestry of creativity and luxury , impossible to overlook. Nearby, patrons enjoy crafted cocktails at local bars, dine on upscale farm-to-table dishes, and shop at local boutiques, making your advertisement a lasting impression where the fashion world meets, even after Fashion Week ends. M-64 CANAL ST. & BROADWAY This area draws night owls with its late-night hotspots , stylish lounges, and vibrant energy, offering endless options for those who thrive after dark . Why Advertise here Advertising on Canal Street and Broadway offers exceptional exposure at one of NYC’s busiest intersections . Located between downtown’s edgy charm and SoHo’s sophistication, this wall overlooks SoHo, Chinatown, and Tribeca , capturing a diverse audience of locals, tourists, and professionals. Its cultural and commercial blend makes it ideal for high-impact advertising. M-68 W. BROADWAY b/w HOUSTON & PRINCE ST. Individuals who shape and influence trends by curating art, fashion, and experiences that reflect the latest creative expression and style. Why Advertise here Our West Broadway wallscape is in one of New York's most iconic neighborhoods . The area features luxury shops and top restaurants, attracting a stylish crowd of influencers and celebrities. This vibrant stretch between Houston and Prince connects your brand to a dynamic group of individuals at the center of style, fashion, and culture, making it an ideal location for maximum awareness and impact . M-69 LAFAYETTE ST. & SPRING ST. A refined and culturally engaged group that influences cultural shifts and values uniqueness , innovation, and high-quality artistic expression. Why Advertise here Located at the intersection of Lafayette St. and Spring St. , this vibrant mural connects the trendy neighborhoods of Nolita and Soho , known for their shopping, dining, and cultural scenes. The area attracts a diverse crowd of pedestrians, cyclists, and visitors drawn to high-end shops, popular eateries, and cultural spots. With easy subway access and Citibike stations nearby, advertising here places your brand in the heart of Manhattan’s most energetic areas, reaching trendsetters who appreciate style and innovation. M-74 GRAND ST. & THOMPSON ST. Navigating the city streets to uncover hidden gems and vibrant cultural niches in this ever-evolving artistic hub . Why Advertise here Advertising on Grand Street and Thompson Street presents a prime opportunity to reach one of Manhattan's most vibrant areas , blending SoHo and Tribeca. This hub is surrounded by high-end shopping , trendy boutiques, and artisanal cafes, ideal for fashion, art, and food lovers. Make your advertisement in a dynamic neighborhood offering diverse experiences and an excellent venue for brand exposure . Get to know the area Meatpacking District The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Anchored by landmarks like the Whitney Museum of American Art and the High Line —a unique elevated park with breathtaking city views—the district offers a perfect blend of culture, style, and urban charm. It's a vibrant destination for locals and tourists alike, embodying NYC's spirit of reinvention. Audience Income level: Upper-middle class Occupation: Finance and Banking, Technology, Legal, Healthcare, Real estate brokers and developers, creative directors, producers, Management consultants, Executive Roles Interests: Young, affluent professionals with a strong interest in fashion, dining, art, and nightlife Lifestyle: Tourists, fashion lovers, and people looking to have a night out, high-end shopping, dining, and nightlife. Education: Bachelor's Degree and advanced professional qualifications. Population 34.2K+ Median Age 37 Individual Income $154.9K+ Residents 78 Population density High Population growth -9% Fun Fact The neighborhood was a major destination for produce, poultry, fish, and meat in the 1880s. The Gansevoort Market, an open-air space for buying and selling produce, opened in 1879. You're reaching a sophisticated, high-spending audience, locals and tourists alike, who walk these streets daily. This isn’t just an ad—it’s a statement piece in one of the most iconic neighborhoods in New York City. Mike Christensen, Director, East Coast Sales M-62 GREENWHICH ST. & GANSEVOORT ST. A premier shopping destination where luxury brands, cutting-edge fashion, and stylish boutiques converge in a historic yet modern setting. Why Advertise here Positioning your advertisement at the intersection of Greenwich St. & Gansevoort St. offers unparalleled visibility in the heart of the Meatpacking District, a cultural and commercial hub . This prime location attracts a dynamic mix of affluent locals, fashion enthusiasts, tourists, and industry trendsetters drawn to the area’s luxury retail stores, world-class dining, and art galleries. The vibrant foot traffic and steady flow of visitors ensure your brand reaches a diverse , highly engaged audience in one of Manhattan’s most iconic neighborhoods .

Mailchimp < Back BE YOURSELF Overview Service Outdoor Advertising industry Technology markets Los Angeles Wall(s) 1 Wall impressions 500K+ Being yourself makes all the difference is a good motto to live by. This winter, Mailchimp set out to inspire Los Angeles residents and tourists to be individuals by being themselves. Overall Murals painted a photorealistic portrait of a strong looking woman, combined with bold, colorful graphics in the background. The contrast of the simple typography, with the eye-catching imagery of the woman creates a captivating advertisement that was not overlooked by Venice Board walkers. Previous Next

Porsche < Back ANA Overview Service Outdoor Advertising, Public Art industry Automotive markets Miami Wall(s) 3 Walls impressions N/A Porsche commissioned us to hand-paint their ANA (Art Not Ads) campaign on three prominent wallscapes in Miami, a market where murals must prioritize art over advertising. Porsche faced the unique challenge of showcasing its car without direct branding. So, artist Chris Labrooy took on the task with bold, Miami-inspired designs that subtly conveyed "Porsche" while staying true to the brand’s image. Our team meticulously painted these murals across Miami, coinciding with Art Basel , when the city celebrates art at every corner. In Litte Havana, our street-level wallscape (MIA-02) features a photorealistic white Porsche Taycan set against a sleek, futuristic background with vibrant neon lighting and geometric shapes, creating a digital, surreal feel. In Wynwood, Miami’s hub for murals, we hand painted two artworks that blend into the area’s art scene while standing out for their Porsche-inspired design. On wallscape MIA-03, a blue Porsche Taycan GTS appears in motion against a pastel, geometric backdrop, capturing Miami’s lively spirit and tropical vibe. Lastly, our wrap-around mural (MIA-04) combines futuristic and tropical elements with floating cars. Our painters expertly maintained the design’s structure despite the challenges posed by a garage door surface, ensuring the mural’s intricate details matched the design. These murals demonstrate how advertisers can create brand-recognizable art without overt branding, allowing the design to make a statement. This approach resonates deeply in a city that values art and luxury, transforming commercial spaces into meaningful artistic expressions. This campaign successfully fused brand and art for Porsche—an experience we look forward to recreating. Previous Next

Oakley < Back MORE THAN MEETS THE EYE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, New York Wall(s) 2 Walls impressions 680K+ Oakley, one of the most popular eyewear brands, included two stand-out murals for this year's Lifestyle campaign. Hand painted by yours truly, in Venice Beach, Los Angeles , and Bushwick, Brooklyn , the campaign features two brand ambassadors, Damian Lillard, an NBA basketball player, and Alexia Putellas, a professional soccer player wearing the BXTR and HSTN glasses designed for athletes and culture enthusiasts. The campaign celebrates the authenticity and self-affirmation that athletes embody on and off the field. Our talented paint crew behind the murals lives by these values, planning, strategizing, and passionately painting for days to complete each campaign. Oakley's creative challenged our painters with colorful, photorealistic, and textured designs. However, the team successfully captured the essence of the campaign over five days, with each painter strategically placed to work on their strengths, be it pictorial, backgrounds, or blends. The results are stunning, showcasing the Oakley athletes' energy, passion, and authenticity, drawing attention from far and wide. Every bold stroke and explosion of color reminds viewers that summer is just around the corner. Previous Next

Budweiser < Back AMERICA Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 151K+ Nothing says America like an ice cold beer. This summer, Budweiser's launch of the 2016 campaign America Is in Your Hands took this idea one step further, by replacing the name of the popular beer with the word America. In conjunction with the Summer 2016 Olympics and the heated preliminary election taking place, Ricardo Marques, a vice president from Budweiser named this the most American Summer ever. Brazilian artist Rafael Grampá and Budweiser teamed up to reinterpret American Patriotism, through a series of murals across the USA. Grampá, who is best known for his comic books, is also an in-demand illustrator for ad campaigns. Overall Murals was there to put the America dream into fruition. The focal point of the hand-painted mural is a metallic replica of the new iconic can atop a background watercolor wisps and clouds paired with Americana imagery. It stands surrounded by nationalistic symbols in red, white and blue; representing patriotism, freedom, power and hope. Previous Next

Prada < Back SUMMER 2025 EYEWEAR Overview Service Outdoor Advertising industry Fashion & Apparel markets New York Wall(s) 1 Wall impressions 740K+ In collaboration with Prada for their Spring/Summer 2025 eyewear campaigns, we brought striking, cinematic portraits to life through a hand painted mural on our high-visibility Williamsburg wallscape. The campaign, originally captured by fashion legend Steven Meisel, features award-winning actress Carey Mulligan and rising star Harris Dickinson, each known for their ability to transform on screen, a theme echoed in this mural’s design. This mural demanded extraordinary precision. Our team was tasked with painting the same two portraits, one of Carey Mulligan and one of Harris Dickinson, five times over. That’s 10 total portraits plus one of a model, each one requiring the same level of detail and fidelity as the first. Replicating photorealistic portraits at this scale, without digital printing, pushed our team’s technical skill and consistency to the limit. To ensure uniformity across every iteration, two of our most experienced painters worked in tandem on the pictorials , carefully aligning brushstrokes, shadows, and facial features for an uncanny level of visual accuracy. Each portrait on the mural was painted entirely by hand. No projection shortcuts. No shortcuts at all. Just the unmatched skill of our Walldogs and a commitment to translating Meisel’s photography into vivid street art that would stop passersby in their tracks. Every detail, from the subtle sheen of the sunglasses to the crispness of a shirt collar, was reproduced with painstaking care, proving once again that hand-painted still sets the gold standard in luxury OOH. The campaign celebrates Prada’s core values of transformation, repetition, and authenticity, and our mural became an extension of that vision, an immersive street-level experience in one of Brooklyn’s busiest neighborhoods. This bold and repetitive mural stood out not just because of its sheer size, but because it matched high fashion’s attention to detail with the craftsmanship of traditional mural painting. The result? A mural as timeless and refined as the brand it represents. Previous Next

Boston Greenway < Back DANIEL GORDON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Once again we find ourselves standing in the historic park, the Rose Kennedy Greenway of downto wn Boston in front of the 70’ x 76’ foot wall facing Dewey Square . Our team of multi-talented painters was tasked with hand painting a beautiful mural designed by New York-based artist Daniel Gordon called “Summer Still Life with Lobster and Fern ”. After years of creating this special design for this specific site, Daniel’s artwork was ready for our team to paint on the wall. Daniel was very hands-on during this process. He worked directly with the painters so they could understand his technique, craft and concept for this particular piece to ensure we translated what was in his head to the wall accurately. Gordon’s artwork involves fine tuning imagery that he finds online or from photographs he takes himself. He then prints them out on a large scale printer and creates a physical 3-D scene before using a large format camera to photograph this composition. The results. A contemporary twist on still life. There are references in the mural, like the lobster and watermelon, which were incorporated into the artwork as a tribute to the city of Boston, in which the artwork is displayed. In addition to the mural, the park is hosting a larger exhibition of Gordon’s sculptures and canvases, all of which will be up for one year. Working on a large-scale public art piece like this involves lots of planning. From our production team mixing the colors and delegating sections of the wall to the painters spending long hours translating a 24” inch printed proof to a 70’ foot wall, the entire piece start to finish is a process that keeps our team on their toes until the project is done. But art pieces like this are some of our favorite types of projects we get asked to do. As artists we are proud to work with fellow artists to create a piece that challenges the eye, brings color to a city and is, most importantly, a tribute to the neighborhood in which it lives. Adding that bit of art culture to a city wall brings pleasure to every job we do. This entire artwork took our six experienced walldogs approximately 9 days or 99 hours and a whole lot of paint and sunscreen before it was proudly displayed for all to see. Hope you enjoy looking at it as much as we enjoyed painting it. Previous Next

COCA-COLA < Back SOCIALABLE FEASTS Overview Service Outdoor Advertising industry CPG markets Philadelphia Wall(s) 1 Wall impressions 192K+ Coca-Cola’s latest campaign, "Sociable Feasts Sports Viewing" aims to encourage people to bond over their shared love of sports and celebrate the "Real Magic". Whether watching a game in the stadium or gathering with friends and family at home, we all come together to cheer for our favorite teams in hopes that they win. Coca-Cola’s “Real Magic” brand philosophy is based on igniting the mundane into something remarkable through the power of human connection. “The real magic happens when people get together and when what we share in common is greater than what sets us apart.”- Coca-Cola And what better way to bring people together than to have four of our artists working 12 hours a day in the summer heat to bring a photorealistic Coca-Cola mural to life. Hand painting a detailed mural takes collaboration, communication, shared laughs, and quality time to get the job done at the highest quality. And the same goes behind the scenes for our production team who spend time planning everything that goes into creating a seamless painting process for our painters who develop a mural Coca-Cola drinkers of Philly could be proud of!In fact, our painters experienced the Philly community reacting to the mural. Families and friends stopped by the mural to share moments with our painters. Whether it was asking them questions about the process or just appreciating their work, this is where the "Real Magic" happens. Where Coca-Cola’s philosophy reins true whether we’re sipping on a Coke with friends or painting a bottle of coke with our co-workers, the real magic happens through social gatherings - And we’re proud that through hand paint we can continue to create a shared space through a mural that brings the Philly community together (now that deserves a Coke!). Plus it’s no surprise that the mural was executed in Philadelphia, one of the nation's best sports cities and during the start of fall and tailgating season, a time that is sure to inspire countless fond memories for years to come. In fact, Philadelphia sports fans are known for their strong sports culture and extreme passion and love for their city and its sports teams (Go Birds!). As they pass by this mural, they are reminded of Coca-Cola’s philosophy of genuine connection and shared experiences, all while sipping on a refreshing Coke (cue ahhhh sounds). Let’s drink to that. Previous Next

River North Get to know the area Back in the '70s, River North was where the cool kids flocked when they needed space to create. Artists with big dreams and small budgets snatched up dirt-cheap warehouses, splashing color across this former industrial zone. Almost overnight, what was once a forgotten chunk of Chicago north of the river blossomed into a gallery-packed paradise that put the city's creative spirit on full display. Fast forward to today, and River North is Chicago's playground for the senses . Foodies feast at trendy hotspots while cocktail enthusiasts chase the perfect skyline sunset from swanky rooftops. The streets pulse with energy as gallery-hoppers, shoppers, and night owls weave between architectural gems both historic and modern. It's where Chicago shows off its fun side - no reservations required. Population 24.2K+ Household income 150K+ $ Median age 37 Personas Income Level Middle to upper-middle class Occupation Creative Directors, UX Designers, Financial Analysts, Corporate Attorneys, Gallery Curators, Tech Startup Founders, and Digital marketers Interests Contemporary art exhibitions, dining experiences, craft cocktails, architecture, high-end shopping, rooftop socializing and wellness pursuits Lifestyle F ast-paced urban lifestyle balancing demanding professional work in creative or financial fields Education Bachelor's Degree, Graduate Degree Top Destinations The Merchandise Mart A hub for design showrooms, tech companies, and exhibitions, and the Art on theMART digital art projection. House of Blues Chicago A lively venue known for live music, Southern-inspired cuisine, and iconic nightlife. Chicago Riverwalk A scenic waterfront path lined with restaurants, bars, and public art. River North is where the famous Chicago-style deep-dish pizza was popularized, with iconic spots like Pizzeria Uno calling the neighborhood home since 1943. FUN fact We’re proud to be the only hand- painted mural in River North! This neighborhood is where art meets commerce, buzzing with professionals by day and transforming into a vibrant social scene by night. It’s an unbeatable location for advertising. Jordan Leibstein, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Grand Ave. & N. State St. C-08 Positioned at the epicenter of the city's cultural and commercial hub , this wallscape captivates an upscale audience of design-conscious professionals , luxury shoppers , and affluent tourists as they traverse this high-traffic corridor . Surrounded by acclaimed destinations like Maple & Ash steakhouse, the prestigious 21c Museum Hotel, ACME Hotel, AMA Plaza, the world-renowned Merchandise Mart , and just steps from Michigan Avenue's Magnificent Mile , this strategic location leverages River North's unmatched demographic advantage. Weekly impressions 166K+ Dimensions 931 SQ FT Facing East Why Advertise here? With over 100 restaurants packed into these streets, plus 50+ art galleries drawing crowds year-round, you're tapping into serious foot traffic . The area scores a walkability rating of 95/100 , meaning people actually see your mural while strolling between their $16 cocktails and shopping sprees. River North attracts roughly 50 million visitors annually , who come specifically to splurge on good times. Why advertise here? Because this is literally where your target audiences hang out . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

BMW < Back M-5 TOURING Overview Service Outdoor Advertising, Content Creation industry Automotive markets San Francisco, New York, Seattle Wall(s) 3 Walls impressions 2.1M+ Our recent collaboration with BMW brought the sleek 2025 BMW M5 Touring to life with a hand painted mural campaign across five high-traffic wall units. Showcasing the M5 Touring's power and versatility, this series combined impactful visuals with strategic placement to capture attention far and wide. The campaign featured the signature Isle of Man Green colorway, making the bold design pop on our San Francisco , Seattle , Brooklyn , and Manhattan wall units. With each location carefully selected to engage diverse crowds, these murals turned city streets into vibrant showcases of the M5 Touring's exceptional performance, style, and spaciousness. The murals showcase a crisp image of the M5 Touring, emphasizing the vehicle's balance of thrilling power and practical space. The green gradient design draws the eye upward, allowing passersby to appreciate the car's sleek lines and commanding presence. This campaign didn't stop at street-level impact . Our team captured a dynamic video of the mural painting process , highlighting the artistry behind each wall. The content was posted on BMW's social media , ensuring the campaign extended beyond the physical locations and reached millions online. With over 2.1 million impressions , this campaign successfully showcased the BMW M5 Touring as a sports car with space to spare, unlocking new possibilities for drivers seeking performance and flexibility. Previous Next

Miu Miu < Back SPRING/SUMMER 2024 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 925K+ In today's fast-paced and competitive fashion industry, brands seek innovative and effective ways to attract and engage their target audience. Miu Miu, the esteemed Italian high-fashion brand, recently unveiled its Spring/Summer 2024 collection through a hand painted mural in Soho . This is a prime example of a brand that leverages creativity and strategic placement to generate buzz and connect with its fashionable audience. This year's collection is focused on authentic beauty and what Miu Miu calls "a disheveled chic." Since early 2023, Miu Miu has utilized our Soho wallscape, strategically situated on the same block as the Miu Miu retail store on Prince and Mercer Street intersection, ingeniously tapping into the neighborhood's high-end artistic community and vibrant atmosphere. The mural, starring actress Cailee Spaeny, is part of a portrait series of busy actresses, singers, and models who pose with leather purses overflowing with their daily necessities. The hand painted advertisement serves as a tangible manifestation of Miu Miu's commitment to artistic expression, seamlessly integrating creativity into the brand's identity and reinforcing its unique position in Soho’s dynamic fashion landscape. Our murals are executed with meticulous planning by our in-house production team and involve installing scaffolding, obtaining the Landmark Commission’s artwork approval, and our exceptionally talented paint crew, who always deliver the final product flawlessly. Miu Miu's mural not only garnered over 925K+ impressions from foot traffic visiting nearby hotspots like the Apple store or Mercer Hotel but also played a crucial role in guiding customers to Miu Miu's store to find this season’s latest fashion trends. Previous Next