GROUNDSWELL < Back 11 HOWARD HOTEL Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions In the dead of winter the Overall Murals crew ventured across the river to execute a huge eye-catching mural for the 11 Howard Hotel in Soho, Manhattan. In collaboration with artist, Jeff Koons and community arts organization, Groundswell. Overall hand painted the side of the swanky new destination. The artwork brings awareness to Groundswell’s belief that the collaboration between personal expression and activism within a community produces unique and powerful outcomes. The bold blue, white and black mural is focused on the unique and thriving culture of Soho. The music, food, and fashion as well as the industries that formerly existed within the neighborhood are all present in the artwork. The main artwork’s lead designer, Misha Tyutyunik, said in a press statement, " It evokes the commercial refinement of present-day SoHo, but also alludes to its spirit of surprise and discovery, encouraging pedestrians to stroll and wander through the winding side streets to window shop, to find new wonders or uncover relics of bygone days.” Previous Next

The Bozzuto Group < Back BROOKLAND Overview Service Commercial Signage industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next

SPOTIFY < Back STOP AAPI HATE Overview Service Outdoor Advertising industry Music markets New York Wall(s) 1 Wall impressions 940K+ What does it mean to paint artwork that shows support and awareness during these changing and intense times? To all of us at Overall Murals, it means everything. We have seen over the course of this year, the growing mistreatment of the Asian community. NBC News reports say there has been a 169% surge in Asian hate crimes in the past year. A problem such as this should not go unnoticed and many are speaking up. Those who are especially influential and can be vehicles for awareness must act. Violence caused by hate is ever-growing as the world spirals into further confusion and division. Through uncomfortable conversations and with support and activism, we can choose to stop the hate and look toward implementing positive growth in the world. May is Asian American Pacific Islander Cultural Heritage Month. To kick off the month with reverence and positivity for our AAPI brothers and sisters, our painters, Charlie Pratt, and Elio Martinez hung above the busy streets of Soho to hand paint this important and celebratory campaign for Spotify. The bright and bold artwork was designed by Taiwan-born, Shanghai-raised artist Jocelyn Tsaih. Jocelyn is an artist based in Oakland, California whose work typically involves amorphous figures. Jocelyn explains that the figures “act as vessels for those that view her work”. We believe a vessel is the perfect interpretation of this piece as it carries love and support to a community of people who are currently disproportionately affected by hate crimes all over the US. We are proud to have worked on a variety of murals that also draw attention to an important and relevant worldwide issue. Check out our work with DTRT, Monogram, NYC DOHM, Spotify and Instagram. Previous Next

FANTA < Back WHAT THE FANTA Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 6 Walls impressions 3.8M+ Just when you thought Overall Murals couldn’t have more “glowing on,” we’ve put up six high-impact, glow-in-the-dark, eye-level hand painted walls for a Coca-Cola brand Fanta in Brooklyn ( Bushwick ) and ( Williamsburg ) and LA ( DTLA ) , Hollywood , Venice , and Melrose ) garnering a total of 3.8 million impressions. This is the first CPG brand to utilize glow-in-the-dark hand painted murals, and what better timing than around Halloween? OM took the hand painted helm for what Fanta describes as “a trick and treat”. The soft drink, a “hauntingly delicious mystery flavor,” will turn your tongue temporarily black. These alluring and innovative murals feature both white translucent paint and a custom mixed lime-green fluorescent paint all over its graphic illustration of bats and spooky trees. Both types of paints absorb UV light from the sun during the day and are further boosted to shine by the blacklights positioned above every wall. Just in time for Mischief Night, they glow-in-the-dark from dusk till dawn. On each mural, a QR code was hand painted with translucent paint, which boosts the white paint beneath it, and so that when anyone passes the mural, day or night, they can scan the mural and be directed to an interactive website to guess what flavor the new Fanta is. OM has a successful history of incorporating fluorescent and translucent paint for its premium wallscapes, and we are proud to add Fanta to our esteemed list. This is just one of the innovative projects we’ve done for Fanta this year, the other being a colorful mural in the Little Five Points neighborhood of Atlanta, which included a Fanta Orange scent dispenser . We loved working on these murals. The minute the paint hit the wall, the color blinded us, letting us know that we were on the right track. The murals show all kinds of classic Halloween iconography, from spider webs to haunted houses, but also a deathly hand reaching from the ground for…what else? A black bottle of Fanta, which we boosted with translucent paint. Like the best horror movies, you can’t look away: view them if you dare, but no screaming. And please don’t lick these high-impact street-level walls; only the soda turns your tongue black, while our flourescent paints, with its gory green glow, might not do the trick. It’s a visual treat only. Happy Halloween from OM and Fanta! Previous Next

Lincoln Park Get to know the area Lincoln Park emerged from 1860s cemetery grounds and farmland, renamed to honor the assassinated president before transforming into one of Chicago's wealthiest enclaves . The neighborhood's Victorian mansions and row houses survived the Great Chicago Fire, while landmarks like the Biograph Theater (where gangster John Dillinger met his end) and the famous zoo (established 1868) anchor its cultural significance. This north side gem perfectly illustrates Chicago's remarkable evolution from frontier settlement to sophisticated urban center. Today, the neighborhood buzzes with activity along its tree-lined streets, with unique shops and an exciting mix of restaurants. With DePaul University bringing youthful energy and attractions like the popular free zoo and conservatory offering green spaces to enjoy, Lincoln Park strikes a perfect balance between collegiate vibrancy and family appeal . The easy access to the lakefront, variety of entertainment options, and well-preserved historic character all help maintain its reputation as one of Chicago's most treasured residential sanctuaries . Population 69.6K Household income $149K+ $ Median age 32 Personas Income level Middle to upper-middle class Occupation Finance, Law, Medicine, Technology, and Business Interests Dining at trendy restaurants, staying active, enjoying arts and culture, and shopping at local boutiques Lifestyle: Families and young professionals who value an active, family-friendly lifestyle Education Bachelors Degree, Graduate degree Top Destinations Lincoln Park Zoo A historic, free-admission zoo offering diverse wildlife, scenic gardens, and educational experiences. Lincoln Hall A premier music venue known for its top-tier acoustics, and a lineup featuring both emerging and established artists. Green City Market A vibrant farmers market offering fresh, locally sourced produce and artisanal goods. Lincoln Park was once a cemetery! In the mid-1800s, the city relocated thousands of graves to make way for the park, though some remain beneath the grounds today. FUN fact Whether it’s commuters, students, or families exploring the neighborhood, our clients message reaches an engaged audience in a setting where it truly sticks. Blake Davis, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. N. Clybourn Ave. & W. North Ave. C-06 This bold wallscape makes a splash in Lincoln Park, one of Chicago’s most picturesque and sought-after neighborhoods . Just steps from the lakefront, North Avenue Beach , and the sprawling green of its namesake park, the area buzzes with joggers, families, and locals hitting up high-end shops and wellness spots. From Apple to Design Within Reach , style and sophistication are on full display. Surrounded by tree-lined streets, iconic architecture, and an easygoing, active vibe, this prime location puts your brand at the center of a lifestyle where fitness, fashion, and culture effortlessly collide. Weekly impressions 201.5K+ Dimensions 629 Sq Ft Facing North Why Advertise here? Lincoln Park positions brands before a fashion-forward demographic in one of Chicago’s most vibrant commercial hubs . This coveted location offers more than visibility, it's surrounded by upscale retailers, fine dining, and cultural attractions. With 36 annual parades , 40+ film festivals , 74 music festivals , and more than 200 theaters and 250 live music venues throughout the city, Lincoln Park sits at the heart of Chicago’s dynamic cultural scene. Boasting a mix of engaged locals and over 20 million annual visitors , this is the ideal environment for impactful brand engagement. Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

IWC < Back WATCHES AND WONDERS Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 500K+ Pilot's Top Gun watch made its way to our wallspace along the waterfront in Williamsburg, Brooklyn as a hand painted mural announcing the first fully Ceratanium 41mm chronograph from IWC. The Top Gun watch is developed with Ceratanium material that lends to its all-black matte color design. IWC wanted to announce the color of a uniquely engineered material developed by IWC and Pantone® officially as IWC Ceratanium® with a tease and reveal mural. Our team painted a Pantone card featuring the actual background of the building, mixed to match the Pantone perfectly, as an ode to the unique and historic architecture of New York City. Twelve days later we revealed the Top Gun Ceratanium watch inside the Pantone card. This was a creative and exciting way to announce the new high-end watch and its incredible color uniquely engineered and developed by IWC. The progressive mural was displayed for 4 weeks generating approximately 500k in-person impressions announcing the new watch design. Previous Next

Google Shopping < Back Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles Wall(s) 1 Wall impressions 3.2M+ Google Shopping sought the expertise of the award-winning OM Art Studio to partner with a local Los Angeles artist to design the mural as an extension of Venice, and support several local small all-female, black, or LGBTQ participating businesses by showcasing a variety of their products. LA-based illustrator and muralist Crisselle Mendiola designed this fun and colorful mural by incorporating small local businesses Phew! Beauty, Noto Botanics, Boy Smells, Bloom & Plume, Chado Tea, House of Aama, and Lanston, products throughout the design. Criselle brought the concept to life by turning the Venice Beach environment into a colorful mural illustration featuring familiar Venice Beach characters – From surfers, bodybuilders, and rollerbladers that encapsulated the vibe of the neighborhood while showcasing each product. Whether it’s a local passerby walking with his boom box toating a Bloom & Plume bag or a surfer swerving around a bottle of Noto Botanics Face Serum, each individual product is strategically placed into the design as a prop, all ready to be shopped straight from the mural! How does the onlooker know to scan the mural, you ask? Each individual product features a google tag prompting passersby to scan the product in the mural using Google Lens – a technology that allows users to point their phone to the mural and buy the product directly from the site. The result is an interactive mural that encapsulates the neighborhood in which it resides encouraging locals and tourists alike to shop small while sharing their gift wishlist with friends and family. Previous Next

Modelo < Back Grupo Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Walls impressions Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can. Previous Next

Hellmann's < Back S.O.S Overview Service Outdoor Advertising industry CPG markets Chicago Wall(s) 1 Wall impressions 319K+ Hellmann's is a brand committed to using sustainably sourced ingredients in its products. Recently, it launched a unique campaign called Save Our Sandwich (S.O.S) to draw attention to the possible threat to one of America's favorite sandwiches, the BLT. Hellmann’s predicts that the sandwich will become extinct by 2043 due to environmental challenges that cause soil erosion, which affects the ingredients used in a BLT, such as the soybeans used in Hellmann's Mayo. And what better way to get people's attention on a serious topic than a striking hand painted BLT memorial on our highly visible street-level wall in Chicago's West Loop ? The mural, set against a dramatic black background, captures the essence of the BLT while conveying a sense of urgency about its key ingredients, including mayo’s potential disappearance. Amidst the bold and simple copy, a prominent QR code navigates passersby to the brand's website , where they can dive deeper into these forthcoming issues and educate themselves about the importance of sustainable agriculture practices. The mural stirs emotional responses, sparks curiosity, and provides educational content that inspires action and support for sustainable agriculture. The hand painted mural, which pays homage to the BLT, captures the public's attention and raises awareness, receiving an impressive 318,432 impressions for its four-week run. Previous Next

FORD < Back BUILT FOR AMERICA Overview Service Outdoor Advertising, Content Creation industry Automotive markets Los Angeles, San Francisco, New York, Chicago, Atlanta Wall(s) 7 Walls impressions 4M+ B uilt Ford Proud highlights the brand’s passion, innovation, and commitment for over a century. Despite 2020 being a challenging year for everyone, the brand has taken a stand to salute the resilience of U.S. workers’ strength and flexibility while inspiring and invoking a sense of optimism as America gets back to work during the pandemic. "Ford chooses to invest more in America than any other automaker in part because of its rich history here. There are a lot of parallels between how the company and the country face and ultimately overcome challenges, Ford president, Americas, and International Markets Group. It’s not easy, and it’s not always comfortable, but we don’t back down. We will work hard to come back – aiming to be even stronger than before." To showcase the bond between the brand and communities across the nation, we took to the streets to beautifully hand paint the quality, performance, and dedication Ford delivers. Across this massive land, from coast to coast, and in between, the seven murals can be found in Atlanta, Chicago, Los Angeles, New York, and San Francisco to create these jaw-dropping impactful artworks The brand is consistently reinforcing its ambition to be the leader of smart vehicles. In May 2020, after time spent making essential PPE necessities, Ford reopened its plants to produce vehicles. Then in September of this year, Ford broke ground on a brand new production facility called the Rouge Electric Vehicle Center, where the all-electric F-150 will be built. Via this multi-wall, multi-city, and multi-creative “ Built for America ” campaign, Overall Murals helped further Ford’s values, a celebration of diversity, environmental progress, and its longstanding tradition of producing American-made vehicles for hard-working customers. The variety of stunning visuals found in the murals emphasized the dedication and passion of first responders, the importance of reduced gas emission vehicles, and the features of the colorful new, all-electric Ford Mustang Mach-E GT. Who else wants to go 0-60 in under 4 seconds, while saving the environment? Previous Next

STARZ < Back NOW APOCALYPSE Overview Service Outdoor Advertising, Special FX industry Entertainment markets New York Wall(s) 1 Wall impressions 518K+ Is it the end of the world or just the end of romance? Starz's new comedy series Now Apocalypse follows lovable loafer Ulysses as he navigates his way through the palm tree-lined streets of Los Angeles by day and is plagued by cataclysmic premonitions by night. Along with his friends Carly, Ford, and Severine, he weathers the storms of endless hookup apps, too much weed, and surfacing off-planet conspiracies. A New Queer Cinema hero director GreggAraki leads this campy romp and harnesses color to create moods from scene to scene. Our painters translated this use of color onto our favorite mural space on the shores of the East River, next to Domino Park in Brooklyn. The paint team created a city block-long double wallscape of a swirling psychedelic vortex of the same hues that tinge the supernatural and emotional landscape of Now Apocalypse. The specialized, fluorescent, shocking pink and green paint our team utilized was only applied to this unit out of the whole outdoor campaign. It appears to glow off the wall warning Now Apocalypse” further adds to the sense of delirium in the complete composition. Those making their way along the popular running and biking path that parallels these walls may find themselves transported to separate reality, soaked in otherworldly colors and populated by attractive actors plus one funny looking alien. The photorealistic portraits of Ulysses, his pals, and the alien were repeated on the long wall with close detail. This sexy supernatural walk on the wild side is a feast for the eye, tantalizing and precarious. Viewers can instantly read the surreal tone of Now Apocalypse before heading home to watch the first episode. Previous Next

Modern Love < Back ISA CHANDRA Overview Service Commercial Signage industry Restaurant markets New York Wall(s) 1 Wall impressions Isa Chandra , a vegan chef and author who was first discovered from her public access TV show, Post Punk Kitchen recently opened a restaurant in Brooklyn called Modern Love . To let the Brooklynites know about the new hotspot, the restaurant reached out to Overall Murals to hand paint the side of a massive wall in Williamsburg. The rich black offsets the white script in a playful notion drawing attention to the sign. Modern Love boasts elegant plates of vegan comfort food with a rustic ambiance to welcome its guests. Previous Next