FORD < Back BUILT FOR AMERICA Overview Service Outdoor Advertising, Content Creation industry Automotive markets Los Angeles, San Francisco, New York, Chicago, Atlanta Wall(s) 7 Walls impressions 4M+ B uilt Ford Proud highlights the brand’s passion, innovation, and commitment for over a century. Despite 2020 being a challenging year for everyone, the brand has taken a stand to salute the resilience of U.S. workers’ strength and flexibility while inspiring and invoking a sense of optimism as America gets back to work during the pandemic. "Ford chooses to invest more in America than any other automaker in part because of its rich history here. There are a lot of parallels between how the company and the country face and ultimately overcome challenges, Ford president, Americas, and International Markets Group. It’s not easy, and it’s not always comfortable, but we don’t back down. We will work hard to come back – aiming to be even stronger than before." To showcase the bond between the brand and communities across the nation, we took to the streets to beautifully hand paint the quality, performance, and dedication Ford delivers. Across this massive land, from coast to coast, and in between, the seven murals can be found in Atlanta, Chicago, Los Angeles, New York, and San Francisco to create these jaw-dropping impactful artworks The brand is consistently reinforcing its ambition to be the leader of smart vehicles. In May 2020, after time spent making essential PPE necessities, Ford reopened its plants to produce vehicles. Then in September of this year, Ford broke ground on a brand new production facility called the Rouge Electric Vehicle Center, where the all-electric F-150 will be built. Via this multi-wall, multi-city, and multi-creative “ Built for America ” campaign, Overall Murals helped further Ford’s values, a celebration of diversity, environmental progress, and its longstanding tradition of producing American-made vehicles for hard-working customers. The variety of stunning visuals found in the murals emphasized the dedication and passion of first responders, the importance of reduced gas emission vehicles, and the features of the colorful new, all-electric Ford Mustang Mach-E GT. Who else wants to go 0-60 in under 4 seconds, while saving the environment? Previous Next

Boston Greenway < Back SHARA HUGHES Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Overall Murals is proud to have been selected to work with the Rose Kennedy Greenway for the 3rd time to paint the annual mural in Boston’s Dewey Square Park. In 2014, Overall brought to life Shinique Smith’s Seven Moon Junction , then in 2015, Overall painted Lawrence Weiner’s Translation From One Language to Another . This year we were honored to paint Carving Out Fresh Options designed by the Brooklyn-based artist Shara Hughes, a work originally painted on canvas. The first iteration of this painting is currently on view at deCordova Sculpture Park and Museum. Our walldogs brought Hughes’ first large-scale mural to life in just one week. Her design features bold colors and sweeping curves to form a surreal landscape of a rushing waterfall, winding river, and carved rock formations. This 40-foot dreamscape sharply contrasts the structured chrome of the surrounding city and left us wishing we could step through the paint into this imaginary place of lush colors. The Boston community treasures this ever-changing wallscape , the Greenway murals bring a focal point to the park and brighten the spirits of everyone who views it. Check out the process for yourself in this time-lapse video of the process caught by the Greenway crew. Previous Next

Get to know the area SOHO SoHo, in New York City , is a vibrant neighborhood where history meets creativity. Known for its iconic cobblestone streets and stunning cast-iron facades, it combines old-world charm with modern energy . Once an artist haven, SoHo has transformed into a global hotspot for art lovers, fashion enthusiasts, and foodies. The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Audience Income level: Upper-middle class Occupation: Wealthy professionals, entrepreneurs, and creatives Interests: Gallery hopping, shopping at designer boutiques, dining at trendy restaurants, attending exclusive events, and staying ahead of cultural and style trends Lifestyle: High-end living, creative exploration, and social buzz Education: College degrees and advanced professional qualifications. Population 18.9K+ Median Age 41 Individual Income $152K+ Residents 12.5K+ Population density High Population growth 0.12% Fun Fact SoHo has been home to many famous people, including Taylor Swift, Jake Gyllenhaal, Justin Timberlake, Jessica Biel, Leonardo DiCaprio, Jean-Michel Basquiat, Philip Glass, Robert De Niro, Sarah Jessica Parker. SoHo is one of the most sought-after neighborhoods for brands to have a presence in. Soho's iconic cast iron architecture, abundance of shopping, world-class restaurants, and the city's most expensive real estate attract affluent consumers ready to spend. Our variety of hand painted premium inventory offers something unique for brands to tell their story. Scott Burdick, VP of Sales M-58 + M-63 LAFAYETTE ST. & CANAL ST. A dynamic group of fashion-forward individuals who set trends and influence the pulse of urban fashion with their unique , curated looks. Why Advertise here Position your brand at the heart of culture and style with two prime wallscapes at Lafayette and Canal Streets in SoHo, a hub for fashion influencers and industry leaders. Your campaign will become part of a vibrant tapestry of creativity and luxury , impossible to overlook. Nearby, patrons enjoy crafted cocktails at local bars, dine on upscale farm-to-table dishes, and shop at local boutiques, making your advertisement a lasting impression where the fashion world meets, even after Fashion Week ends. M-64 CANAL ST. & BROADWAY This area draws night owls with its late-night hotspots , stylish lounges, and vibrant energy, offering endless options for those who thrive after dark . Why Advertise here Advertising on Canal Street and Broadway offers exceptional exposure at one of NYC’s busiest intersections . Located between downtown’s edgy charm and SoHo’s sophistication, this wall overlooks SoHo, Chinatown, and Tribeca , capturing a diverse audience of locals, tourists, and professionals. Its cultural and commercial blend makes it ideal for high-impact advertising. M-68 W. BROADWAY b/w HOUSTON & PRINCE ST. Individuals who shape and influence trends by curating art, fashion, and experiences that reflect the latest creative expression and style. Why Advertise here Our West Broadway wallscape is in one of New York's most iconic neighborhoods . The area features luxury shops and top restaurants, attracting a stylish crowd of influencers and celebrities. This vibrant stretch between Houston and Prince connects your brand to a dynamic group of individuals at the center of style, fashion, and culture, making it an ideal location for maximum awareness and impact . M-69 LAFAYETTE ST. & SPRING ST. A refined and culturally engaged group that influences cultural shifts and values uniqueness , innovation, and high-quality artistic expression. Why Advertise here Located at the intersection of Lafayette St. and Spring St. , this vibrant mural connects the trendy neighborhoods of Nolita and Soho , known for their shopping, dining, and cultural scenes. The area attracts a diverse crowd of pedestrians, cyclists, and visitors drawn to high-end shops, popular eateries, and cultural spots. With easy subway access and Citibike stations nearby, advertising here places your brand in the heart of Manhattan’s most energetic areas, reaching trendsetters who appreciate style and innovation. M-74 GRAND ST. & THOMPSON ST. Navigating the city streets to uncover hidden gems and vibrant cultural niches in this ever-evolving artistic hub . Why Advertise here Advertising on Grand Street and Thompson Street presents a prime opportunity to reach one of Manhattan's most vibrant areas , blending SoHo and Tribeca. This hub is surrounded by high-end shopping , trendy boutiques, and artisanal cafes, ideal for fashion, art, and food lovers. Make your advertisement in a dynamic neighborhood offering diverse experiences and an excellent venue for brand exposure . Get to know the area Meatpacking District The streets feel like a gallery adorned with public art installations and pop-up events. Chic cafes and gourmet restaurants are plentiful, making it a hub for style and sophistication . Whether you’re shopping, dining, or exploring its creative treasures, SoHo embodies the timeless, trendsetting spirit of New York City. Anchored by landmarks like the Whitney Museum of American Art and the High Line —a unique elevated park with breathtaking city views—the district offers a perfect blend of culture, style, and urban charm. It's a vibrant destination for locals and tourists alike, embodying NYC's spirit of reinvention. Audience Income level: Upper-middle class Occupation: Finance and Banking, Technology, Legal, Healthcare, Real estate brokers and developers, creative directors, producers, Management consultants, Executive Roles Interests: Young, affluent professionals with a strong interest in fashion, dining, art, and nightlife Lifestyle: Tourists, fashion lovers, and people looking to have a night out, high-end shopping, dining, and nightlife. Education: Bachelor's Degree and advanced professional qualifications. Population 34.2K+ Median Age 37 Individual Income $154.9K+ Residents 78 Population density High Population growth -9% Fun Fact The neighborhood was a major destination for produce, poultry, fish, and meat in the 1880s. The Gansevoort Market, an open-air space for buying and selling produce, opened in 1879. You're reaching a sophisticated, high-spending audience, locals and tourists alike, who walk these streets daily. This isn’t just an ad—it’s a statement piece in one of the most iconic neighborhoods in New York City. Mike Christensen, Director, East Coast Sales M-62 GREENWHICH ST. & GANSEVOORT ST. A premier shopping destination where luxury brands, cutting-edge fashion, and stylish boutiques converge in a historic yet modern setting. Why Advertise here Positioning your advertisement at the intersection of Greenwich St. & Gansevoort St. offers unparalleled visibility in the heart of the Meatpacking District, a cultural and commercial hub . This prime location attracts a dynamic mix of affluent locals, fashion enthusiasts, tourists, and industry trendsetters drawn to the area’s luxury retail stores, world-class dining, and art galleries. The vibrant foot traffic and steady flow of visitors ensure your brand reaches a diverse , highly engaged audience in one of Manhattan’s most iconic neighborhoods .

Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 715K+ The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax . Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore. https://vimeo.com/967183275 Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @ VSPink Instagram account , engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold. Victoria's Secret Pink's " GOING PLACES " campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way. Previous Next

Universal Studios < Back DIA DE LOS MUERTOS Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 2 Walls impressions 157K Universal Studios, renowned for its Hollywood legacy, embarked on a Dia de los Muertos marketing initiative featuring two iconic Universal Monsters: Frankenstein and the Creature from the Black Lagoon. These creatures were hand painted by Overall Murals in prominent Los Angeles neighborhoods and designed by artists Farid Rueda and Senkoe . Seeking to harness the cultural significance of Dia de los Muertos while showcasing the iconic Universal Monsters, Universal aimed to connect with diverse audiences through stunning murals that depicted each Universal Creature with distinct artistic flair. Senkoe infused Frankenstein with vivid colors inspired by the Dia de los Muertos celebration, drawing from their Mexican heritage. This interpretation added cultural depth to the classic monster and was hand painted in Hollywood , Los Angeles . Farid Rueda incorporated geometric elements inspired by ancient Aztec and Mayan gods into the Creature from the Black Lagoon design, enhancing the Creature's scales and gills with a unique visual narrative. It was hand painted in Venice Beach , Los Angeles . Universal Studios' collaboration with Overall Murals and the artists Farid Rueda and Senkoe exemplified the fusion of cultural celebration, iconic film heritage, and artistic expression. The initiative successfully engaged over 157K passersby, bridging cultural elements with Universal's classic monsters and showcasing murals as a compelling medium for brand storytelling. This campaign not only celebrated Dia de los Muertos but also highlighted the enduring appeal of Universal Studios' iconic characters in a culturally meaningful way. Previous Next

LAFAYETTE ST. & SPRING ST. M-69 Weekly impressions 306,308 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

W. BROADWAY b/w HOUSTON & PRINCE ST. M-68 Weekly impressions 98,292 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

LAFAYETTE ST. & CANAL ST. M-74 Weekly impressions 58,847 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

GRAND ST. & THOMPSON ST. M-70 Weekly impressions 182,110 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

LAFAYETTE ST. & CANAL ST. M-58 + M-63 This dynamic duo rules Soho as the bad boys of OOH advertising. Want drinks? We got it! At the nearby swanky cocktail bar, The Ship , patrons are invited to enjoy hand-crafted libations. Food? No problem, NOMO Kitchen is just down the street with mouth-watering upscale farm-to-table options begging to be raved about on Yelp. And don’t even get us started on the shopping. The Canal Street Market is a perfect place when looking for local artsy retail shops, but if you’re on the hunt for something a little more fancy just pop over to the countless luxury designer stores the neighborhood is famous for. Weekly impressions 757,337 Dimensions 260 Sq Ft Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

CANAL ST. & BROADWAY M-64 Ready to kick some figurative advertising a**? Good thing this wall comes equipped with its very own UFC gym located directly below. Ding ding! In the far corner is the Manhattan Bridge inundated with vehicular traffic as Manhattanites venture East into Brooklyn via Canal St. In round one, right on Broadway, straddling the weight divisions and neighborhood lines we have SoHo facing Chinatown and Tribeca. Tourists gather from all ends of the earth to get a glimpse at this face-off, and locals never miss the opportunity to witness a good fight. However, there are no losers in this one. With over 300,000 weekly impressions this hand painted wallscape is sure to be a TKO. Weekly impressions 366,048 Dimensions 260 Sq Ft Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

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