Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

Seamless < Back HOW NY EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 399K+ It's been cited that 85% of the delivery men you see clamoring in your building's lobby have been summoned there by someone using. The restaurant takeout startup merged with its competitor, in 2013 and has taken over major metropolitan cities by storm. From Atlanta to Portland, even across the pond in London, Seamless has your last-minute, late-night cravings covered. According to a study conducted in 2013, In the U.S., the Big Apple alone equates to a significant percentage responsible for orders through Seamless, coming in second to the Windy City. As a result, Seamless paid respects to the metropolis with it's own personalized campaign. You may have seen them while you're out and about; in subways, on bus kiosks, magazines and the sides of buildings. Comprised of bright, fun typography, delivering witty one-liners geared towards Brooklyn's unique eating habits. In 2015, seamless posted its first mural campaign, hand delivered by the Overall Murals team. Foundin the busy intersection in Williamsburg, the bright red ad was the center of attention as passersby snapped photos and smiled in agreement with its text. Any seasoned New Yorker would agree - no one likes going to Times Square! Previous Next

HBO < Back AMERICAN UTOPIA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 733,880 On March 12, 2020 for the first time since inception, Broadway had shut its doors. What started as a brief hiatus scheduled to reopen just a month later, turned into an indefinite closing. Broadway, New York City, the nation, and the world quickly learned that Covid-19 would create a new normal, changing life as we know it for far longer than a short month. Amongst one of the most popular shows gracing the famous Hudson Theater, precovid, was Talking Heads’ frontman, David Byrne’s, American Utopia . The premise centered around music as the star of the show. With the shutdown of all theaters, HBO Max and Oscar winning director, Spike Lee brought American Utopia to the home, with its rendition of the dazzling choreographed concert. The special highlights 11 dancers, clothed in grey business suits, as they exist in a dreamworld where social justice and self-exploration reign supreme. David Byrne’s American Utopia is an HBO Special Event that will excite Broadway goers and streamers Previous Next

LEXUS < Back LEXUS IS 2021 Overview Service Outdoor Advertising, Overall Creative industry Automotive markets New York Wall(s) 1 Wall impressions 930K+ In November, Moxi Events sought us out to spearhead a project to announce the launch of Lexus’ new luxury vehicle, the 2021 Lexus IS . Lexus was looking to break away from traditional automobile campaigns and tap into a new demographic of millennials. And what better way to announce a “thrilling” new campaign than on a 1300 square ft hand painted mural in the heart of Williamsburg, Brooklyn . Lexus was interested in supporting a local artist that would capture the spirit of their new modern design. So, we tapped into our rolodex of quality artists and asked the queen of graffiti, Queen Andrea , to brainstorm on the project. Why Queen Andrea? As a native New Yorker influenced by her environment and raised by artists, Andrea has left her mark (literally) and continues to do so through her use of color, graffiti, graphic design, and typography. Her overall energy toward the project made her a perfect collaborator for the Lexus IS campaign. The result? Lexus received a high-end street art mural that grabbed the attention of passersby (835,680 to be exact) and as an added bonus, a QR code was drawn onto the side of the mural. The QR code is a great tool, especially during the pandemic as it provides viewers with a seamless experience to engage with the brand. In fact, a recent survey done by Beacon Technology found, “18.8% of users in the US and the UK strongly agreed that there was a visible increase in QR code usage {…}.“ Adweek also notes, “41% of consumers are willing to scan QR codes for contactless purchase.” As a result, Lexus’s use of QR codes was a perfect approach to lead every Williamsburg millennial, already attached to their phone, to the Lexus IS page — ‘cause hey, what millennial isn’t attached to their phone? Check out the hand painted graffiti signs and let us know what drives you! BEYOND THE WALL Artwork extended beyond the wall into car wraps, posters, and postcards to show at dealership showrooms. Previous Next

beIn Sports < Back COPA AMERICA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us. Previous Next

E! ENTERTAINMENT < Back FRONT FIVE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets New York Wall(s) 1 Wall impressions 518K+ New York is known as the fashion capital of the world but back in the early 1940s American fashion was the underdog to the hugely coveted and world-renowned fashion of France. During World War II American designers were finally given their chance to shine. Since France was occupied by Germany, access to French fashion was at a standstill. To showcase up-and-coming designers, one respected publicist decided to create a fashion event in New York which was originally called “Press Week”. Today, we know it as New York Fashion Week. Since its inception, NYFW has been a staple event in New York City. The fashion industry’s elite come from all over the world by invitation only to attend. With such exclusivity to what started as a means to put American fashion on the map, it’s no wonder that every periodical, media outlet and fashion blog wants to cover the event. One of the most recognized in the media frenzy is E!, the hugely popular television channel. Returning as a media partner, E!'s docuseries Front Five returned and aired for 5 days over social media platforms with 5 popular fashion influencers, to give viewers an exclusive look into all things New York Fashion Week. Overall Murals was given not only the change to than paint a teaser ad, but also do a projection mapping for all 5 days of the series. The projections showed each of the 5 hosts, designers Jason Wu, Kim Shui. Lily Aldridge, Halima Aden, and actress Luna Blaise. Lighting up the balmy late summer night, this beautiful integration of hand paint and video projecting is creativity at it's best, worth of unique New York Fashion Week. Previous Next

Modelo < Back ESPECIAL Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Overall Murals reunited with Modelo Especial for another summer. Golden yellow glowed brightly off the walls' surfaces during the season's hot and humid days. Catching sight of Modelo's signature clear, stout bottle; its neck wrapped in metallic foil with beads of condensation dripping down its glass exterior, accompanied by a glass filled to the brim with a carbonated tall one was a refreshing reminder of how to cool down. These amber pieces were painted in Greenpoint and the East Village. The two areas are well known for their selection of cool bars and cool people. Previous Next

StreetEasy < Back LET THE JOURNEY BEGIN Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 1.3M+ StreetEasy, New Yorkers' trusted real estate platform, embarked on a campaign titled ' Let The Journey Begin .' This was not just a marketing campaign; it was a unique artistic narrative that intertwined the timeless elegance of Renaissance art with the vibrant energy of modern-day New York City life. The essence of "Let The Journey Begin" lies in its ability to capture homebuying's multifaceted emotions and challenges. StreetEasy aimed to resonate with individuals at various stages of their journey towards homeownership, from the initial contemplation to the exhilarating moment of receiving the keys to their new abode. To bring this vision to life, StreetEasy collaborated with Mother New York, a renowned creative agency known for its innovative ideas. Together with artistic partner Buck , they crafted a series of visually striking artworks inspired by Renaissance paintings. Each piece of art depicted seven pivotal milestones in the homebuying process, peppered with subtle nods to iconic New York City landmarks and culture. But StreetEasy's innovation didn't stop there. Recognizing the power of unconventional mediums, they decided to paint the town—quite literally. Teaming up with Overall Murals, StreetEasy commissioned a hand painted mural in the bustling Soho/Nolita neighborhood, captivating 1,246,328 passersby and extending the campaign's reach beyond traditional advertising channels. By blending classical artistry with contemporary storytelling, StreetEasy engaged and empowered prospective buyers on their journey toward homeownership. The campaign's success solidified StreetEasy's position as the ultimate destination for individuals navigating the complexities of New York City's real estate. Previous Next

Modelo < Back Grupo Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Walls impressions Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can. Previous Next

JOHNNIE WALKER < Back JAMES JEAN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 1.6M+ The unveiling of the Johnnie Walker Blue Label Lunar New Year mural is a testament to the harmonious union of exquisite whisky craftsmanship and captivating visual artistry. Created by the globally acclaimed Asian-American artist James Jean , this limited edition bottle serves as a toast to good fortune and the Year of the Dragon, boasting a mesmerizing design that elevates it to a true masterpiece. James Jean's fusion of painterly realism and abstraction techniques vividly portrays the noble wood dragon, the Chinese zodiac animal for 2024. Widely considered the most powerful among the zodiac animals, the dragon symbolizes life and creativity and is an auspicious sign for future prosperity. For a brand dedicated to artistry and excellence, it's no surprise that the leading whiskey brand chose Overall Murals (OM) to hand paint a mural showcasing their latest collaboration. The meticulous process was live-streamed on OM's Instagram account , engaging 22.9K followers. The final social video was collaboratively shared on Instagram with the artist James Jean , who has 1.2M followers. Covering 1,260 square feet of the building’s facade, the mural wall became a canvas for Jean's design, capturing the attention of San Francisco’s diverse audience with 1.6M+ impressions from the passersby below. It was perfect timing, coinciding with Chinatown's annual Lunar New Year parade on February 25th, where thousands of people witnessed dragon dancing, martial arts performances, and our colorful mural for Johnnie Walker. The Johnnie Walker Blue Label x James Jean collaboration transcends the boundaries of traditional whisky branding, seamlessly merging the worlds of spirits, art, and culture. This unity between the renowned artist, Overall Murals, and the iconic whisky brand resulted in a final product that delights the taste buds and enriches the visual landscape of a bustling urban environment. Previous Next

AUDEMARS PIGUET < Back KAWS X AUDEMARS PIGUET Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ In a seamless fusion of art, culture, and luxury, our latest hand painted mural in Williamsburg, Brooklyn , celebrates the groundbreaking collaboration between Audemars Piguet and KAWS. This partnership reimagines the iconic Royal Oak Concept Tourbillon, incorporating KAWS’ beloved “Companion” character into the design of a limited-edition timepiece. One of KAWS’ most recognizable creations, the Companion figure, first appeared in 1999. With its playful, cartoonish features, the character has evolved into a symbol of contemporary art, embodying both innocence and melancholy. By integrating this iconic figure into the Tourbillon’s design, KAWS brings his distinctive style into the world of luxury timepieces, pushing the boundaries of both art and horology. The mural, crafted with attention to detail, reflects the creative vision behind this collaboration. Every stroke was carefully executed, mirroring the precision you’d find in an Audemars Piguet watch—minus the Swiss accent. Williamsburg, with its mix of art galleries, hip boutiques, and just enough foot traffic to make you feel important, was the chef’s kiss of locations. After all, why settle for an ordinary spot when you can make a statement in a neighborhood that practically invented the word "eclectic"? The campaign’s impact was amplified by the mural’s strategic placement, generating over 741K+ impressions from passersby. It caught the attention of art lovers, tourists, and those just strolling by with coffee in hand. To make the mural truly pop (and by pop, we mean explode onto your Instagram feed), we filmed the entire painting process and shared it on Instagram . This visibility played a crucial role in connecting Audemars Piguet's legacy of blending luxury with pop culture to a broader audience. This mural campaign is a perfect example of what happens when two creative forces come together—one known for timepieces that make your wrist feel fancy, and the other for redefining art and making you say, “I don’t understand it, but I love it.” More than just a mural, it’s a powerful statement—a celebration of creativity, precision, and the transformative power of collaboration. Previous Next

CREED < Back CREED III Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 990K+ Promising to be just as captivating as its predecessors, with a new storyline, new characters, and your returning fan favorites, the legacy of the Creed saga will be show stopping…kind of like our mural. Promising to be just as captivating as its predecessors, with a new storyline, new characters, and your returning fan favorites, the legacy of the Creed saga will be showstopping…kind of like our mural. We hand painted the mural in the heart of Venice Beach , a suitable location as scenes in the film were shot in Venice and Muscle Beach . Speaking of muscle, our team set up five rigs on a block-and-tackle system, which takes a lot of muscle power from our painters to get the job prepped for painting. The result is a wrap-around mural spinning heads in anticipation of the film's release. The mural features a large photorealistic, Michael B. Jordan, who both acts and directs the film. Our talented painters captured the character's striking pose, accurately translating his courage and determination as a professional boxer through hand paint that will have passersby saying, "That's Hand Painted?" It is indeed! It's a stunning sight (and we're not just talking about Michael B. Jordan), with tourists and locals marveling at its vividness, scale, and beauty. These exciting fans anticipate the release of Creed III. Will you be standing in line to see the film? Previous Next