Cole Haan < Back #DONTGOTHOME Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 23 Sites impressions On 23 sites and in less than 2 weeks, across Manhattan and Williamsburg, Brooklyn, Overall Murals hand painted various messages for part of the Cole Haan Shoes #DontGoHome campaign. These messages gave convincing reasons as to why a New Yorker should not be turning in early and to make the most of their night. "You didn't move to NYC to stay in '' or "You can sleep when you're dead" were just a couple among the many different words of advice. Most of the artwork had to be hand painted after sunset and up until sunrise, coinciding with New York's crazy nightlife, (which we learned doesn't take a break, not even for a Tuesday). Our painters really did feel like they weren't going to be going home and made a lot of new friends in the process. The colors used are the brightest fluorescent day glow colors we could find and were applied onto storefront gates with uneven surfaces. These gates are fit for nightlife targeting because they are down only in the evening. The messages are further illuminated by a large black light to really capture attention. To us, each gate looked like its own small club. While the murals were up, between September to October, the outdoor campaign successfully crossed into the digital realm. For example, the #DontGoHome hashtag was tagged in over 3k Instagram photos and 3k tweets (not including unrelated mural campaign results). Additionally, it's accredited with helping to generate over 100K new Facebook likes for the brand's page. Previous Next

ADIDAS < Back IMPOSSIBLE IS NOTHING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 3 Walls impressions 1.5M+ Adidas has a mission: For the world to see only the possibilities where others may see the impossible. And we had the privilege to mark that message all over New York City. The Adidas slogan "Impossible is Nothing" originated in 1974 and was derived from a quote by Muhammad Ali , world-famous boxing champion. Ali endorsed the brand making it the most important milestones for Adidas. In 2004, the tagline became the brands biggest marketing campaign with the intention to communicate their passion for the sport by connecting the brand with athletes.Why athletes? Adidas Executive Board Member Erich Stamminger explains, "As an athlete you always strive to go further, break new ground, surpass your limits. So do we as a brand, to achieve our mission to be the leading sports brand in the world." Fast forward 16 years and the campaign continues to reign. Except for this time the series not only involved famous athletes like basketball star James Harde, sports personality Ally Love, and running legend Jackie Joyner-Kersee. The campaign also includes local heroic Brooklyn-based runners, Jessie Zapo, Dre Pabon, Shiara Robinson, Kwasi Kessie, Lottie Bildirici, recognized by Adidas for bringing the possibility into everything they do. We even had the privilege to meet them in person and witness their authentic reactions as they saw themselves on a wall in a prime location in Williamsburg. They invited their friends and family, posed proudly in front of the wall, and shared the message on all their social media platforms. One of the runners depicted even posted an emotional series of Instagram stories, capturing his reaction as he saw himself up on the wall. He then posed for photos with his wife and kids to further commemorate the moment. The massive pictorial murals can be found on three of our best units in Brooklyn and Manhattan, including our largest street level wall located on the five-star William Vale Hotel in Williamsburg. Everyone we hand painted on these walls is someone driven by action. They are people who see the world with only possibilities and are driven to shape a better world. They are what brings energy and excitement into everything we do. As our co-founder, Angel says, "We paint the impossible" , and that is just what this was for us. From a not-so-favorable forecast to long cold 12-hour days, our painters worked around the clock to meet a deadline and do what many thought would be impossible. The results? Well, see below for yourselves. Previous Next

Smirnoff Ice < Back SURPR-ICES Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, Austin Wall(s) 2 Walls impressions 1.3M+ As Smirnoff Ice unveils its latest campaign, Surpr-ICEs, two captivating murals, hand painted by yours truly, stand as beacons of cool in the bustling, warm-weather cities of Los Angeles and Austin . These artworks showcase the iconic Smirnoff Ice bottle, bedazzled in shimmering diamonds, another type of “ice” promising a refreshing escape from the heat. In the heart of Downtown Los Angeles, amidst the dynamic pulse of the city, this gigantic mural sprawls across an impressive 4,680 square feet. Taking just under a week to produce, with three painters propelled off the side of the roof, the painted sparkles weighed in at about 5 feet tall each. Positioned strategically, the artwork becomes an unavoidable spectacle and is visible for at least six blocks heading north, up the area’s main strip, South Broadway. It captures the attention of passersby and commuters alike, as pedestrians weave through the vibrant streets, their gaze is inevitably drawn to this larger-than-life portrayal of icy refreshment. Meanwhile, in Austin, we hand painted Smirnoff Ice in East Austin, a neighborhood alive with energy and excitement. This wallscape is located in an area that attracts a lively audience in search of a cold beverage and tunes to match. It serves as a magnet for those seeking a moment of chill as they make their way to cocktail bars and restaurants. Ultimately, our paint team's hard work paid off, as both murals for Smirnoff Ice received widespread acclaim for their lifelike quality and attention to detail. The client was particularly impressed, saying, "HOLYYY MOLLLY, this looks so good!! It literally looks like real rhinestones, lol. Amazing work on this!" Through our hand painted murals and our ability to recreate almost anything, we were able to establish a unique connection with the younger demographics passing the mural activation and appreciating the painting process. This innovative approach led to Smirnoff Ice effectively connecting with 1.3MM+ consumers, setting the stage for further creative endeavors in time for a big summer of fun! Previous Next

GOOGLE CLOUD < Back THE NEW WAY TO CLOUD Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5M Businesses can make better decisions by moving their IT infrastructure to the Google Cloud. Those who have already committed to the Cloud or those looking for a new platform are reminded of its benefits with a hand painted Google Cloud mural spanning 1,260 square feet in the heart of San Francisco's Union Square/Financial District. This area is the main artery for major business hubs like Yelp, Twitter, LinkedIn, Salesforce, and Google. During lunch, you’ll see loads of young professionals in their sweater vests holding their $25 salads as they pass this mural on their lunch break before returning to the grind of their offices. In fact, every 4 weeks, this wall catches the eyes of over 1.5M busy bees who’ve chosen to look away from their pricey green salads to admire the large hand painted wallscape. Because this isn’t today’s standard form of advertising, the hand paint process at this scale and expertise deserves all the attention it garners from the hardworking communities that revolve around it. Now doesn’t hand paint sound like a smart decision? Get smart. Choose hand paint… and Google Cloud. Previous Next

Fanta < Back SCENT MACHINE Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 150K+ Indulge your senses with Fanta’s fresh new hand-painted mural, complete with emitting scent. Yes, that's right! The sweet orange aroma you detect in front of our Little Five Points wallscape is none other than the new orange scent from Fanta. We didn't just hand paint a mural for their iconic beverage but also installed a scent machine quietly releasing scent to all the pedestrians passing by and taking a pleasant whiff. Check out the video to see for yourself. The scent machine creates a unique and immersive multi-sensory experience that blends visual aesthetics with the power of scent. This experience has captivated over 150,000 people who pass this area every month and is an excellent marketing and branding opportunity for the tasty beverage. People who have tasted and smelled the refreshing Orange flavored Fanta (And that's all of you!) will now associate the artwork on and off the wall with the orange scent. This inevitably creates a memorable sensory experience that reinforces Fanta's brand image and leaves a lasting impression. Now isn’t that refreshing? Previous Next

Icelandair < Back BNA TO ICELAND Overview Service Outdoor Advertising, Special FX industry Airline markets Nashville Wall(s) 2 Walls impressions 293K+ Nashville International Airport (BNA) a nd Icelandair are turning up the volume on travel announcements with a brand-new seasonal nonstop route from Nashville to Reykjavík. With four flights a week, this new service opens the door to Iceland’s surreal landscapes and connects Nashville directly to top European cities like Amsterdam, Berlin, London, and Paris. When it was time to share the news, Icelandair realized it needed more than a billboard; it needed art . That's where we came in Our team of seasoned walldogs hand painted not one but two murals - one in East Nashville and another in The Gulch. These murals transformed this international flight announcement into a larger-than-life visual experience. Using anamorphic effects, we made the Icelandair plane look like it was taking off right from the wall - because why just announce a flight when you can launch it? By choosing to paint these messages directly on city walls instead of sticking to traditional airport ads, Icelandair made a bold statement: This isn’t just a new route; it’s a new chapter for Nashville. As Mayor Freddie O’Connell put it, “Nashville is an increasingly global city, and the addition of service to Iceland will allow for exciting new cultural exploration.” We couldn’t agree more. And with over thousands of people passing our murals, we’re proud to have connected Nashville to the world—one brushstroke at a time. Previous Next

Comedy Central < Back BROAD CITY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The word is funny. So is the new show Broad City which upon its debut on Comedy Central has generated a bajillion rave reviews. We hand painted two walls in Williamsburg and Greenpoint to help promote the comedic duo and their show, originally a web series that is now produced by the Amy Poehler. Brooklyn based artist, Mike Perry illustrated the art work's background, which pops with crazy bright colors. Even during another one of New York's grueling winter's week, this was definitely a fun one for us to be apart of. Previous Next

Catena Wines < Back 120 YEARS IN LOVE WITH MALBEC Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 900K+ In collaboration with Graf Media and Overall Murals, Catena Wines embarked on a creative endeavor to commemorate its illustrious 122-year history of winemaking prowess. This collaborative effort yielded an intricate and highly detailed illustrative mural designed by Robilant and hand painted by yours truly on a prominent street-level wallscape in the bustling Melrose district of Los Angeles . The mural is a testament to Catena Wines' unwavering dedication to excellence. It showcases its pivotal role in revitalizing the Malbec varietal and uncovering the extraordinary terroirs nestled within the Andean foothills of Mendoza, Argentina. Beyond its aesthetic appeal, the mural embodies innovation by incorporating an interactive element that amplifies its impact on passersby. At the forefront of this mural stands a depiction of a hand grasping a glass of Catena Wines, inviting individuals to partake in an immersive experience to look as though they are enjoying a bottle of Catena Wines Malbec positioned adjacent to the hand. We also painted branded footprints on the sidewalk, strategically guiding individuals to the optimal position for a selfie alongside the mural and the iconic Catena Wines bottle. The interactive component of this mural isn't just about engaging with Catena Wines, it's about fostering a sense of community. The mural transforms from a visual spectacle into a shared space by actively involving the passerby. It's a site that over 900,000+ people visit monthly and can immerse themselves in Catena Wines' rich heritage and craftsmanship. This isn't just about enhancing our brand presence; it's about creating a deeper connection with the audience.. Previous Next

LAFAYETTE ST. & SPRING ST. M-69 Weekly impressions 306,308 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

IWC < Back WATCHES AND WONDERS Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 500K+ Pilot's Top Gun watch made its way to our wallspace along the waterfront in Williamsburg, Brooklyn as a hand painted mural announcing the first fully Ceratanium 41mm chronograph from IWC. The Top Gun watch is developed with Ceratanium material that lends to its all-black matte color design. IWC wanted to announce the color of a uniquely engineered material developed by IWC and Pantone® officially as IWC Ceratanium® with a tease and reveal mural. Our team painted a Pantone card featuring the actual background of the building, mixed to match the Pantone perfectly, as an ode to the unique and historic architecture of New York City. Twelve days later we revealed the Top Gun Ceratanium watch inside the Pantone card. This was a creative and exciting way to announce the new high-end watch and its incredible color uniquely engineered and developed by IWC. The progressive mural was displayed for 4 weeks generating approximately 500k in-person impressions announcing the new watch design. Previous Next

ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next

FORD < Back BUILT FOR AMERICA Overview Service Outdoor Advertising, Content Creation industry Automotive markets Los Angeles, San Francisco, New York, Chicago, Atlanta Wall(s) 7 Walls impressions 4M+ B uilt Ford Proud highlights the brand’s passion, innovation, and commitment for over a century. Despite 2020 being a challenging year for everyone, the brand has taken a stand to salute the resilience of U.S. workers’ strength and flexibility while inspiring and invoking a sense of optimism as America gets back to work during the pandemic. "Ford chooses to invest more in America than any other automaker in part because of its rich history here. There are a lot of parallels between how the company and the country face and ultimately overcome challenges, Ford president, Americas, and International Markets Group. It’s not easy, and it’s not always comfortable, but we don’t back down. We will work hard to come back – aiming to be even stronger than before." To showcase the bond between the brand and communities across the nation, we took to the streets to beautifully hand paint the quality, performance, and dedication Ford delivers. Across this massive land, from coast to coast, and in between, the seven murals can be found in Atlanta, Chicago, Los Angeles, New York, and San Francisco to create these jaw-dropping impactful artworks The brand is consistently reinforcing its ambition to be the leader of smart vehicles. In May 2020, after time spent making essential PPE necessities, Ford reopened its plants to produce vehicles. Then in September of this year, Ford broke ground on a brand new production facility called the Rouge Electric Vehicle Center, where the all-electric F-150 will be built. Via this multi-wall, multi-city, and multi-creative “ Built for America ” campaign, Overall Murals helped further Ford’s values, a celebration of diversity, environmental progress, and its longstanding tradition of producing American-made vehicles for hard-working customers. The variety of stunning visuals found in the murals emphasized the dedication and passion of first responders, the importance of reduced gas emission vehicles, and the features of the colorful new, all-electric Ford Mustang Mach-E GT. Who else wants to go 0-60 in under 4 seconds, while saving the environment? Previous Next