Calvin Klein < Back EYEWEAR SPRING 2026 Overview Service Outdoor Advertising industry Apparel & Accessories markets San Francisco, Chicago Wall(s) 2 Walls impressions 1.9M+ Calvin Klein Eyewear is making a bold statement this season by launching its Spring 2026 campaign across two of America's most iconic cities: Chicago and San Francisco. Rendered as sweeping, hand painted wallscapes, these high-impact murals command attention from coast to coast, arriving just in time for summer. Towering over the streets below, each wall serves as a timely reminder: the season calls for sunglasses. In the heart of one of Union Square, San Francisco's most vibrant retail corridors, a 992-square-foot hand painted mural stopped shoppers in their tracks. Over just five days, an estimated 1,220,060 passersby encountered the campaign, surrounded by boutiques and storefronts that make Union Square a natural destination for style-conscious consumers already in the mindset to shop. On the gateway to Chicago's most glamorous neighborhood, the Gold Coast , a 1,000-square-foot mural greeted 749,748 residents and visitors entering a district defined by upscale shopping, fine dining, and high-end living. It's a setting that perfectly matches the Calvin Klein aesthetic. As summer approaches, these murals are more than advertising; they're landmarks. Planted at the center of two high-traffic, culturally relevant neighborhoods, the Spring 2026 campaign meets its audience exactly where they are. Previous Next

WARNER BROTHERS < Back SPACE JAM 2 Overview Service Outdoor Advertising industry Entertainment markets New York, Los Angeles, Atlanta, Philadelphia Wall(s) 4 Walls impressions 3,2M+ It’s 1996, you’re at the movies with your besties, buttery popcorn in one hand and milk duds in the other. You’ve got on your Air Jordan XI’s and you’re ready to tune into Space Jam where you get to watch your all-time favorite basketball player, Michael Jordan, play himself on screen alongside Bugs Bunny and the Looney Tune gang. Fast forward 25 years later — you’re sitting on your Ikea sofa bed (which you proudly put together on your own), and although you may have a few more gray hairs on your head and have chosen the organic butter option for your popcorn, you could not be more excited to stream the new Space Jam Legacy featuring the latest star basketball player, Lebron James. Welcome to the Space Jam. This is where Millennials, Gen Z, and Baby Boomers get to experience what is the ever-so-glorious remake of The Space Jam New Legacy featuring King James. To announce the anticipated release, we’ve teamed up with Warner Brothers to spread the word through the best way we know how. Hand paint, of course! The OM crew worked alongside painters MADSTEEZ and Jonas Never to hand paint, and dare we say it, spray paint five murals throughout the country. MADSTEEZ aka Mark Paul Deren, an artist and designer originally from Sunny Cali is known for his stylized portraits and multi-layered paintings that often feature notable reds, purples, and oranges. Overall Murals took MADSTEEZ’s digital design for the campaign and brought it to hand paint life in Brooklyn , Manhattan , Atlanta , and Philadelphia . Since Mark lives just a block from our Domino Park , Brooklyn wallscape, it made sense to include him in the mural production process. Our team of painters, Mario , Gherman , and Rafael , those with graffiti and aerosol backgrounds, assisted Mark in creating a few of the key characters on the wall. As a company that strictly keeps its hand paint, an opportunity that involved spray paint was a treat for our team. One night, And when the painters were just about done for the day, an impromptu dance party broke out featuring a DJ and a slew of Brooklynites who danced until the wee hours of the night in front of the halfway done mural. We sure enjoyed the love our team and MADSTEEZ got for this piece. MADSTEEZ fans came out to not only watch him paint the mural but also asked him to take his Montana can to their helmets, motorcycles, flip flops (and toes)… Someone even overheard MADSTEEZ denying a woman who asked him to sign her baby… HER BABY!! On the west coast, we worked with Venice native, Jonas Never, a popular and prolific mural artist who brought his signature monolithic, realistic portrait style to our newest Windward Ave. unit. Jonas, who ALSO coincidentally lives down the street from the wall, painted the Looney Tunes team and Lebron via his signature style and with a bit of assistance from the OM team. These murals have everyone talking, including Lebron James (!!!) who reposted his painted mug on his Instagram story. And yea you can bet we’re fangirling over here as a mega star athlete like James was impressed by these murals and appreciated our efforts. Coast to coast, these murals are leaving colorful and nostalgic marks, reminding folks of tonight’s big movie premiere. We’re anxiously waiting to leave work to munch on some organic popcorn and watch the movie in the comfort of our homes. Will you be tuning in? Previous Next

Tools For Humanity < Back WORLD.ORG Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5 M+ This prime wall for World.org made an unforgettable impression at the high-traffic intersection of Union Square and the Financial District in San Francisco , reaching 1.5 M+ monthly passersby, from suit-clad executives to creative professionals. World.org , a Tools for Humanity company, is pioneering the future of AI and human identity verification through innovative technology. For their first major outdoor campaign, they chose us to bring their vision to life in a way that embodies the intersection of cutting-edge technology and timeless craftsmanship. At first glance, the artwork appears digitally rendered: a halftone portrait in striking coral red against a soft blue field, crowned with the "World, USA" typography. But here's the twist that makes this campaign so powerful: there are no pixels involved. Our mission has always been to kill the pixel to bring human touch, craftsmanship, and analog beauty back into a screen-saturated world. This philosophy created the perfect synergy with World.org 's mission: while they're building the future of digital identity, we're proving that the most memorable impressions still come from human hands. What looks like a digital image was painted entirely by hand. No stencils. No shortcuts. Though we prepped backup stencils as a safety net, our crew chose the honorable way, recreating every single dot of the halftone pattern freehand. Over five days, the team arrived with brushes, custom-mixed paints, and sheer determination. Precision was everything. One misplaced dot could compromise the entire visual effect. The result is a masterclass in control and craftsmanship: a "pixelated" visual created without pixels. It's a beautiful contradiction that captures something profound: as World.org advances digital innovation, this mural reminds us that in a world dominated by screens, nothing grabs attention quite like the irreplaceable human touch. Previous Next

Jack Daniel's < Back COCA-COLA Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 393K+ The collaboration we’ve all been waiting for — Jack Daniel’s and Coca-Cola. These two iconic brands have joined forces to create a new, ready-to-drink cocktail, bringing convenience to your fingertips. To celebrate this long-awaited cocktail in the increasingly popular RTD category, Jack Daniel’s chose a large-scale painted mural in Williamsburg, Brooklyn . https://www.youtube.com/watch?v=TFoytpk5xCg The mural features a hand painted life-size, photorealistic Jack and Coke can so detailed that passersby couldn’t resist standing in front of it and striking a pose. From the line work in the lettering to the photorealistic bubbles, every detail of the can was meticulously recreated, making it almost impossible to distinguish the mural from the real thing! With spring in full bloom and outdoor activities ramping up, Jack Daniel’s and Coca-Cola pre-made cocktails are the ultimate go-to. And what better way to remind everyone than with a 720-foot-square street-level mural that screams, “Come get your thirst quenched!” Williamsburg, get ready because getting together just got a whole lot easier! Beyond the wall, our in-house content creation team captured the whole mural painting process from start to finish. From paint mixing to the mural being painted and final drone shots of the completed mural, this promotional video takes the mural off the wall and into everyone's hands, giving the viewer an engaging, memorable experience. Now, let’s grab a few cans and enjoy! Previous Next

The Bozzuto Group < Back BROOKLAND Overview Service Commercial Signage industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next

MARC JACOBS < Back THE TOTE BAG Overview Service Outdoor Advertising industry Fashion markets Atlanta Wall(s) 1 Wall impressions 148K+ Marc Jacobs just released its Spring 2023 campaign, starring supermodel Kendall Jenner. We had the honor of hand painting a wall in Little Five Points, Atlanta announcing the fashion brand's latest collection. Shot in Los Angeles by Tyrone Lebon, Kendall Jenner poses wearing a white corset bra top and carrying a Marc Jacobs' classic Micro Leather Tote Bag on her shoulder. The campaign showcases a bold and daring approach, with Jenner effortlessly embodying Marc Jacobs' iconic style of confident, fearless femininity. With Fashion Month just around the corner, this mural is an excellent opportunity to raise awareness of Marc Jacobs' new collection. Over three days, our best pictorial painters effortlessly recreated Kendell Jenner's notable face and defined her recognizable features. Every detail was given the utmost care and attention, from her textured hair to the designer bag that adorned her shoulder. The 330-square-foot mural portrays a larger-than-life Kendall Jenner for all Little Five Points to admire. From the fashionable, eclectic, and progressive locals, this neighborhood thrives with Atlanta's hippest trendsetters. It even caught the eye of Kendall Jenner, who reposted the mural on her Instagram - What better way to announ ce a collection than on her Instagram? Now, please excuse us as we make our way to Lenox Square Mall to check out the latest collection Previous Next

Skrewball < Back PEANUT BUTTER WHISKEY Overview Service Outdoor Advertising, Content Creation, Special FX industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 3 Walls impressions 1M+ Screwball Peanut Butter Whiskey, with its unique and memorable taste, aimed to promote its brand in a way that mirrored the distinctiveness of its product. The goal was to create a multi-sensory experience that not only seized attention but also sparked curiosity and cravings for their one-of-a-kind whiskey. The idea was to utilize large-scale murals in conjunction with scent machines to disperse the aroma of peanut butter, luring people in and encouraging them to connect with the brand on a deeper level. Overall Murals hand painted three eye-catching murals for this campaign, strategically located in high-traffic and trendy areas in West Loop , Chicago , Venice , Los Angeles , and Soho, New York . The artwork featured vibrant visuals that embodied the playful and unconventional spirit of Skrewball. Each mural included a message prompting people to "sniff me" and experience the scent of peanut butter, enticing them to explore the sensory surprise. This innovative approach ensured that people passing by would be greeted with the delightful and unexpected scent, making the murals a visual treat and an olfactory experience. The campaign resulted in over 1 million interactions as passersby often stopped and exclaimed, "Wow, it smells like peanut butter!" This reaction emphasized the effectiveness of the scent element in capturing people's attention nationwide, demonstrating that unconventional thinking in outdoor advertising is impactful. See it in action on our Instagram . Previous Next

The New School < Back INTEGRAL RUEDI BAUR Overview Service Commercial Signage industry Education markets New York Wall(s) 1 Wall impressions Overall Murals was selected to produce a large intricate ceiling mural, conceived by master graphic designer, "Intégral Ruedi Baur" at The New School University Center at the corner of 14th Street and 5th Avenue in its downtown campus. The Overall Murals team of artisans painstakingly hand-rendered Mr. Baur's custom lettering, composed of groundbreaking subjects and luminary instructors of historic New School classes. The original balances the university's newly constructed and impressive building, which has been described as "challenging the status quo" and proof of The New School's "commitment to creativity, innovation, and social engagement." Through its curriculum and advocacy of important architectural achievements such as this University Center, the New School upholds its reputation for housing innovative minds. Unlike many traditional colleges, the New School strays from the arbitrary in regard to its curriculum. Instead, this cutting-edge institute allows its students the freedom to choose their own scholastic approach to education. Students are encouraged to "seek an unbiased understanding of the existing order, it's genesis, growth and present working," according to the precedents set by its founders. Interesting programs offered such as "Women and their Money," taught by Dorcas Elizabeth Campbell in 1949, "Games: 101," and "Punk and Noise," are just a few of the hundreds of classes and instructors immortalized on the school's foundation in an array of colors. Mr. Baur’s design is based on the 3D font he created for the New School, based on Peter Bilak’s font, Irma. The font is used throughout the building as a wayfinding system, and as the foundation for the stairwell murals, which are visible from the sidewalks outside of the building. Designed by the New York office of Skidmore, Owings & Merrill (SOM), the University Center was conceived as a sixteen story campus within a building. Vertical, horizontal, and diagonal campus pathways work together to facilitate movement through the building, and increase opportunities for spontaneous interactions. The system of stairways are the principle means of circulation, and a strong focal point both inside and outside the building. Contrary to the perfect, modern black and white interior design and furnishings of the campus, the elaborate typography is as perfectly but imperfectly painted and composed of over 150 hand blended colors. Our artists practiced precise brushstrokes to create the crisp, vibrant typography over the course of several months on one stairway and four floors while standing with their necks craned for ten hours or while laying down on lounge chairs and scaffolding. For comparison, a mural of this size typically requires our team approximately one-week of production. The original design coats three angled stairwells or 4,200 feet. (the Sistine Chapel, by comparison, covers 6,118 square feet.) At the project's completion, we believe these laborious paintings enhanced the importance of their message and imposed on the viewer everything that the New School advocates: fresh perspective. Previous Next

MrBeast < Back FEASTABLES Overview Service Outdoor Advertising, Content Creation industry CPG markets New York Wall(s) 1 Wall impressions 1.7M+ Feast your eyes, but don’t lick the wall (we know it’s tempting). To announce the launch of MrBeast’s candy brand, Feastables, we hand painted this vibrant mural in the bustling SoHo, New York . The creative, featuring a deliciously gooey chocolate treat and the cheeky tagline “DON’T LICK THE WALL,” was a perfect fit for our team to bring to life with bold color and precision technique. We didn’t stop at the wall. To extend the campaign’s reach, we captured the mural through video with the same energy and playfulness you’d find in a MrBeast YouTube drop: fast-paced edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product. The video featured the painting process, the final mural, and moments of product placement and live engagement. Passersby were treated to a sample of Feastables and shared their reactions on camera, amplifying the campaign beyond the physical wall and into digital channels. https://vimeo.com/1076804480 Feastables isn’t just serving up chocolate, it’s on a mission. The brand is Fairtrade certified and dedicated to ending child labor in the cocoa industry. They’re raising the bar by challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product itself. This mural received over 1.7M+ impressions from foot traffic alone, showing how a bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch. Previous Next

Converse < Back MADE BY YOU Overview Service Outdoor Advertising industry Apparel & Accessories markets New York, Boston Wall(s) 2 Walls impressions Converse has been around since 1908 -- an impressive 98 years of business under their belt. So naturally, they’ve swept the competition when it comes to consumer nostalgia. In commemoration of its signature Chuck Taylor All-Star line, the footwear giant launched their Made By You campaign in 2015. This global push features Converse’s extensive customer base, showcasing its star-studded devotees, and highlighting customer creativity as its focal point. Accentuating the worn Chucks of famed punk songstress Patti Smith, to the bright pink kicks of spunky LA graphic artist Buff Monster; Converse pulls out all the stops. “This is just a general celebration of people who love to wear their Chuck Taylors,” states Ian Stewart, Converse’s global marketing VP. The goal of this movement is to promote individuality and expression on a universal scale. Social media is also a driving force for this campaign as fans are encouraged to share their own customized Chucks. Whether they be distressed, frayed, painted, or whatever. Overall Murals was approached to create several realistic renderings of personalized Chucks by well-known artists, in New York and Boston. Executed with precise brushstrokes and emphasizing every detectable color and texture, we can guarantee that these pieces were made by us. Previous Next

PROJECT SUNSHINE < Back KINETIC Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 1.1M Project Sunshine provides volunteers the opportunity to visit children at hospitals to help make their stay a bit brighter. The mural honors and celebrates Project Sunshine and all the work they do to make every child in need day more special. We designed and hand painted this mural as a non-profit donation in collaboration with Kinetic Worldwide for Project Sunshine. This mural brought smiles to every passerby in the neighborhood who passed by this wallspace in celebration of Project Sunshine's 20th birthday. Volunteers were able to participate with our OM painters in painting the mural - a tribute to the Project Sunshine innovative to bring joy and play to everyone. This mural received 1.1M impressions with the intention to raise awareness around the Project Sunshines initiative. A QR code was designed on the mural to drive traffic to their website where people could support the efforts of the non-profit. Previous Next

CTCP < Back NICOTINE = BRAIN POISON Overview Service Outdoor Advertising industry Non-Profit markets Los Angeles Wall(s) 2 Walls impressions 1.47M+ California Tobacco Control Program continues its efforts to resist big tobacco and bring much-needed awareness to the harmful effects of tobacco products with strong visuals and bold statements. As Los Angeles continues to re-open, the CTCP hand paints will serve as another line of defense to make tobacco products less acceptable, less accessible, and less available. For the second consecutive year, CTCP teamed up with OM to paint an informative statement that Tobacco Products = Brain Poison, on the iconic Venice Beach Boardwalk and in Hollywood above the Walk of Fame. As the world eagerly emerges from the COVID-19 lockdown, this messaging will reach the masses and push the needle for those ready to ditch their harmful habit. Previous Next