DeerDana < Back PRESSED JUICERY Overview Service Commercial Signage industry CPG markets New York Wall(s) 1 Wall impressions N/A Pressed Juicery has been bringing fresh, delicious and affordable juice to the public since its inception in 2010. Since then, the company has expanded from a small store-front location in Brentwood, CA, to gradually opening a few more stores, a juice-truck and progressing across the country. With multiple locations in New York City , spring 2017 was the perfect time to branch out into the ever-health-conscious Williamsburg, Brooklyn . Popular Brooklyn based artist, DeerDana designed this simple and quirky black and white mural placed off the Bedford Avenue subway stop in the heart of Williamsburg’s most well known street. Dana Veraldi and her business partner Kevin Tekinel are the creative minds behind DeerDana. The brand gained popularity for their stylized portraits of contemporary icons back in 2008. This overwhelmingly busy intersection and subway station caused a series of challenges for the OM crew as they attempted to paint the wall without disturbing rushed commuters. The artists worked odd hours of the night from midnight til sunrise in order to avoid the daily rush. Previous Next

Canada Dry < Back BOLD Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 467K+ The summertime heat calls for a kick and Canada Dry delivers with their new Bold flavor that they say will have grandma running for the Hollywood Hills. The team painted the photo-realistic can with precision, giving the downtown strollers a kick in the right direction, to beat the heat with a drink that brings a different kind of fire. Our Downtown LA wall, now our second largest unit has been graced with the team's hand paint skills for our very first campaign. This household favorite for all things ginger-ale, Canada Dry's newest and spiciest flavor is up first. This larger than life mural needed two unique sized Genie scissor lifts to paint every nook and cranny of the stand out wall. Previous Next

Boston Greenway < Back SHINIQUE SMITH Overview Service Public Art industry Art & Culture markets Boston Wall(s) 1 Wall impressions The 3rd annual Rose Kennedy Greenway Mural in Boston's Dewey Square Park is a result of a collaboration with the Museum of Fine Arts and contemporary fine artist, Shinique Smith who is simultaneously exhibiting at the MFA Overall Murals was selected to bring the artist's original four-foot tall art pieceSeven Moons to life and blow it up to approximately 80 feet tall as the newly titled and redesigned as Shinique Smith's Seven Moon Junction. Utilizing our favorite oils was very different from the original painting's multimedia materials. We turned what wer actual 3-d objects, a coffee lid and braided fabric, into illusions of photorealistic gigantic objects. The last two previous murals on the wall were controversial -- either liked or talked about. Passersby approved of the bright abstract backdrop of what is Boston's busiest commercial district. Shinique Smith puts it best when she described the choice of artwork and transition to the grand scale, in her artist statement: Seven Moon Junction, I have used a detail from my 2013 painting ‘Seven Moons,’ because its circular composition and color palette and the geometry of the building felt as if they belonged together. I shifted the scale of the painting’s collage and counterbalanced them with a braided sculptural element to enrich the texture and create a composition tailored to the architecture of the Dewey Square wall. This particular work draws inspiration from various sources such as, alchemy, astrology, music and the mythology and art of indigenous cultures. By taking a small aspect of this existing work and enlarging it to the scale of 70 feet, this microcosm of materials is seen and experienced from a new perspective, becoming a distinct new presentation. I see this piece, as a mural that extends beyond the wall, as it attunes to the space in which it sits, radiating energy outward to the rest of the city and its occupants. Inspired by the flow of the environment, I will orchestrate a performance of music, art and dance on the green space that is an extension of the mural inspired by the spirals and color in the design. I’ve titled this work, Seven Moon Junction in reference to the intersection where the mural resides, the merging of people and the joining of art and life. The field of view, Dewey Square Park is part of the mural. Previous Next

IWC < Back THE BIG PILOT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 600K+ The Big Pilot Watch is a collection of iconic wristwatches that capture the essence of aviator watches. Its bold style, showcasing its incredible features and sleek design, was emphasized on our bold corner unit through a magnificent and unique forced perspective art piece. When IWC was searching for big and iconic luxury placements to capture the style-conscious New Yorker and a taste for high-quality goods, we knew our newest, biggest, and boldest wallscapes on Wythe Ave, located in front of the high-end Willam Vale hotel, would create the engagement and response they were looking for. The layout of our unit combined with the incredible artwork they customized for it, would undoubtedly get the daily passersby to look up from their iPhone 12x, lower their shades, and even get a gasp from their miniature bulldog as they pause and stare at the large mural-scape in front of them. https://www.youtube.com/watch?v=0F95bE8wPV8 The artwork is next level with its anamorphic design providing onlookers with a feeling of the watch floating in a shipping container as it makes its way from the Swiss mountains and onto the wrists of the trendy elite in Williamsburg, Brooklyn who frequent the hotels, rooftops, restaurants, and chic pools. IWC also incorporated a QR code on the mural design, so passersby could engage with the artwork by scanning the QR code where they could virtually try the watch on their wrist. Check out the incredible design below (and we’re not just talking about the watch) and watch the video the Overall Murals team put together, to fully grasp what it takes to bring this kind of artwork to life. Previous Next

TCU < Back 150TH ANNIVERSARY Overview Service Public Art industry Education markets Texas Wall(s) 2 Walls impressions N/A Texas Christian University (TCU), situated in Fort Worth, TX, commemorated its 150th anniversary by collaborating with Overall Murals, to hand paint two permanent high-impact wallscapes in Fort Worth to honor TCU's rich legacy and status as a leading Texas institution. Two school alumni designed the murals, each encapsulating facets of TCU's heritage and vibrant community. Artist Trevor Scott, a TCU graphic design alumnus, designed the monumental 96-foot tall and 90-foot wide mural that towers above Fort Worth’s downtown area. This design showcased iconic TCU landmarks like Frog Fountain and SuperFrog alongside Fort Worth's landmarks, including Bass Performance Hall and the city’s skyline. Its longevity, planned for at least five years, ensures a lasting tribute to TCU's legacy. Natalie Neale, another TCU graduate, designed a colorful mural that pays homage to a cherished tradition dating back to 1986 – TCU's annual tulip planting. Composed of a rainbow of tulip petals, this mural invites engagement, encouraging passersby to interact and pose in front of it, fostering a sense of community and connection. This wall, in particular, was especially challenging due to the artwork's rocky surface and soft blend of gradients. It was, as the painters called it, “a brush killer.” https://vimeo.com/900225054 These vibrant murals serve as captivating art pieces and embody the essence of the university. Fort Worth, brimming with school pride, is notably influenced by TCU, which is evident in the pervasive display of the university's distinctive purple hue throughout the city. The collaboration between TCU and Overall Murals not only underscores the artistic brilliance of these installations but also highlights their strategic role as powerful recruitment tools. By showcasing TCU's excellence, these murals play a pivotal role in instilling pride among students, faculty, and alumni during city visits. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. https://www.youtube.com/watch?v=DjXDnMKEnvo The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

Hendrick's Gin < Back IT'S NOT FOR EVERYONE Overview Service Outdoor Advertising, Special FX industry Alcohol markets Philadelphia Wall(s) 1 Wall impressions Hendrick's Gin’s unusual 3-D art concept to realization. Before the paint even hits the wall, most of our hand painted murals require quite a bit of preparation, however, being that 90% of this particular mural wasn't actually being painted on the wall, much of it needed to be done in-house and carefully planned out from the first to final step of execution. In order to withstand a harsh East Coast winter, the pieces had to be resilient to the elements. Each piece was hand cut and painted in our shop, then brought toPhiladelphia for installation. Hendrick's distinct and whimsical imagery is rich in detail, collaged with odd sights and the very ingredients of which the gin is infused with - rose petals and cucumbers. The deep red roses and starry grey background were painted directly onto the wall, while all the wooden objects, including a cocktail glass, butterflies, winged man in coattails, a tiny man riding a tortoise atop a mushroom, cucumber slices and the statement, “It's not for everyone” pop out from the facade upon five floating planes. The illustrations' structural tiers can be viewed more sculptural than as the typical flat painting, and as so, it invited many curious onlookers and admirers from a city known for its ubiquitous murals. Previous Next

GAP < Back SHARE YOUR GIFT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ This holiday season, Gap strived to stand out against the red and green competition with a more meaningful message, “Share Your Gift”. As opposed to focusing on giving and receiving, Gap chose to highlight the little gifts we can give every day. “Share your gift, is meant to inspire and realize that the holidays are not about material objects, but love, kindness, and optimism.” The use of gold applique on top of the large murals, further enhanced the sentiments of sharing, while also elevating the hand painted medium to a whole new level. The gold leaf was meticulously placed by hand to make the large GAP lettering on four of the ten panels shiny and bright; even visible at night from the Williamsburg Bridge. When applying gold leaf, typically installed indoors, the wind is always a factor. In the breezy winter air, gold specks flew above Overall Murals’ painter's heads and stuck to the wet paint, simulating glittery snowfall. Starting out as simple sketches on the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists. The bold GAP imagery and models’ joyous expressions jump from soft-colored backgrounds. The two murals were executed in Williamsburg, Brooklyn, to capture the attention of fashionable and fun passerbys who inhabit and visit the area. Previous Next

Prada < Back SUMMER 2025 EYEWEAR Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 740K+ In collaboration with Prada for their Spring/Summer 2025 eyewear campaigns, we brought striking, cinematic portraits to life through a hand painted mural on our high-visibility Williamsburg wallscape. The campaign, originally captured by fashion legend Steven Meisel, features award-winning actress Carey Mulligan and rising star Harris Dickinson, each known for their ability to transform on screen, a theme echoed in this mural’s design. This mural demanded extraordinary precision. Our team was tasked with painting the same two portraits, one of Carey Mulligan and one of Harris Dickinson, five times over. That’s 10 total portraits plus one of a model, each one requiring the same level of detail and fidelity as the first. Replicating photorealistic portraits at this scale, without digital printing, pushed our team’s technical skill and consistency to the limit. To ensure uniformity across every iteration, two of our most experienced painters worked in tandem on the pictorials , carefully aligning brushstrokes, shadows, and facial features for an uncanny level of visual accuracy. Each portrait on the mural was painted entirely by hand. No projection shortcuts. No shortcuts at all. Just the unmatched skill of our Walldogs and a commitment to translating Meisel’s photography into vivid street art that would stop passersby in their tracks. Every detail, from the subtle sheen of the sunglasses to the crispness of a shirt collar, was reproduced with painstaking care, proving once again that hand-painted still sets the gold standard in luxury OOH. The campaign celebrates Prada’s core values of transformation, repetition, and authenticity, and our mural became an extension of that vision, an immersive street-level experience in one of Brooklyn’s busiest neighborhoods. This bold and repetitive mural stood out not just because of its sheer size, but because it matched high fashion’s attention to detail with the craftsmanship of traditional mural painting. The result? A mural as timeless and refined as the brand it represents. Previous Next

UNIQLO < Back HIROSHI MASUDA Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 802K+ As Uniqlo prepared to open its new Williamsburg store, the brand partnered with Overall Murals and Japanese visual artist Hiroshi Masuda to create a large-scale hand painted mural that connects art and community in the heart of the neighborhood. Masuda fuses pop culture, Buddhism, and mitate (見立), meaning “seeing anew,” to create bold and thought-provoking works that invite viewers to reconsider the world around them. His mural for Uniqlo is an extension of the work he produces and highlights the power of artist collaborations in humanizing a brand while drawing the community to the wall and ultimately to the clothing brand’s store opening on March 20th. Uniqlo sought out our Williamsburg wall for its scale and proximity to their new store on 187 Kent Ave, Brooklyn, NY 11249. Th e wall also marked the largest surface Hiroshi has ever painted. Reflecting on the moment, he shared, “In 2018, during my world journey, I stopped in New York and drew on the streets of Williamsburg. So to now create a mural at this scale in the same place, honestly, I’m the one who is most surprised.” The mural itself is a tribute to Williamsburg and the experiences that have shaped the neighborhood. Hiroshi explains, “I was inspired by the history and culture of Williamsburg. Learning about its history made me feel even more connected to this place. It also reminded me that we are not isolated individuals. We are part of a relay. We receive a baton from the past and pass it to the next generation. That relay creates today’s Williamsburg and today’s us.” His concept weaves the local spirit of Williamsburg into the mural while positioning Uniqlo as a culturally relevant brand within the neighborhood. By commissioning a Japanese artist whose work resonates with the community, the project connects the brand’s heritage to Williamsburg's creative identity in an authentic way. T he mural received 802K+ impressions over the course of the month. Our Content Creation team also met with Hiroshi to interview him about the process and document the work. The goal was to extend the storytelling beyond the wall and showcase the voice and perspective behind the design, adding depth and allowing audiences to connect with the mural's story and the artist behind it. The interview can be found below. WE’RE INTERESTED IN HOW YOU BEGAN YOUR JOURNEY AS AN ARTIST. WHY DID YOU DECIDE TO BECOME AN ARTIST? HIROSHI: In 2017, I started a journey around the world.But in the very first country, I was drugged and robbed of $10,000. I had to find a way to continue traveling, so I began drawing on the street. That experience changed everything.The street became the starting point of my life as an artist. After that, I traveled to 75 countries,and now I’m based in New York. WHAT INSPIRES YOUR ARTWORK? HIROSHI: My work begins with one question:What does it mean to be human today? I don’t simply paint a person.I see human beings as an emergent phenomenon — something created through the interaction of molecules, history, culture, and relationships. For this mural, I was inspired by the history and culture of Williamsburg. Learning about its history made me feel even more connected to this place.It also reminded me that we are not isolated individuals. We are part of a relay.We receive a baton from the past and pass it to the next generation.That relay creates today’s Williamsburg — and today’s us. HAVE YOU EVER HAD YOUR ART PRODUCED AT THIS SCALE AND HOW DID YOU FEEL SEEING YOUR WORK AT THIS SIZE? HIROSHI: This is the largest work I’ve ever created. I’m deeply grateful for this opportunity.In 2018, during my world journey, I stopped in New York and drew on the streets of Williamsburg. So to now create a mural at this scale in the same place…Honestly, I’m the one who is most surprised. Life is surprising. HOW WAS IT SEEING YOUR WORK PAINTED BY ANOTHER TEAM (OM)? HIROSHI: The day before the first painting day, we had a huge snowstorm. Even under those conditions, the team did an incredible job.I’m very grateful to the artists who brought the mural to life. Seeing my idea take shape through their hands was very moving.It became something bigger than just me. YOU HAVE EXPERIENCE IN BOTH TOKYO AND NEW YORK. WE’RE CURIOUS HOW EACH CITY INFLUENCES YOU? HIROSHI: In Tokyo, people take their roles very seriously.For example, a bus driver is fully dedicated to safely transporting passengers as a professional. In New York, before being a bus driver, they feel like a human being first.They suddenly ask me, “Where did you buy that canvas?” In New York, everyone feels like the main character of their own story. In Japan, I’m influenced by the atmosphere of discipline and responsibility —and by the playful creativity that appears because that structure is so strong. In New York, I’m influenced by the energy of individuality —the feeling that everyone is a main character. Both cities shape me in different ways. Previous Next

LONGCHAMP < Back LE PILAGE/TP Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 2M+ Fashion meets art in Longchamp’s current partnership with Italian artists Maurizio Cattelan and Pierpaolo Ferrari, known for creating the esteemed TOILETPAPER MAGAZINE. Both brands share universal, artistic, colorful, and optimistic values, bringing a playful vibe to our wallspace in fashionable Soho, New York . We hand painted the iconic Le Pilage/TP featuring a baguette and a French bulldog held by two Caravaggio-esque men. The artists behind this collaboration aim to bring excitement and surprise into people's lives by using contemporary methods and playful photography to help people see the world from a fresh perspective! This mural is a perfect example of their creative vision. Using vibrant colors, playful photography, and a simple call to action directing people to Longchamp's Soho store leaves a lasting impression on the 500,000+ people who view this mural weekly. Previous Next

MARC JACOBS < Back THE TOTE BAG Overview Service Outdoor Advertising industry Fashion markets Atlanta Wall(s) 1 Wall impressions 148K+ Marc Jacobs just released its Spring 2023 campaign, starring supermodel Kendall Jenner. We had the honor of hand painting a wall in Little Five Points, Atlanta announcing the fashion brand's latest collection. Shot in Los Angeles by Tyrone Lebon, Kendall Jenner poses wearing a white corset bra top and carrying a Marc Jacobs' classic Micro Leather Tote Bag on her shoulder. The campaign showcases a bold and daring approach, with Jenner effortlessly embodying Marc Jacobs' iconic style of confident, fearless femininity. With Fashion Month just around the corner, this mural is an excellent opportunity to raise awareness of Marc Jacobs' new collection. Over three days, our best pictorial painters effortlessly recreated Kendell Jenner's notable face and defined her recognizable features. Every detail was given the utmost care and attention, from her textured hair to the designer bag that adorned her shoulder. The 330-square-foot mural portrays a larger-than-life Kendall Jenner for all Little Five Points to admire. From the fashionable, eclectic, and progressive locals, this neighborhood thrives with Atlanta's hippest trendsetters. It even caught the eye of Kendall Jenner, who reposted the mural on her Instagram - What better way to announ ce a collection than on her Instagram? Now, please excuse us as we make our way to Lenox Square Mall to check out the latest collection Previous Next