Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

DC Universe < Back CHALLENGE CONVENTION Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 460K+ Strong female leads? Check. Exclusive DC content? Check. Members only comic shop? Check. DC Universe, the new way to watch all your favorite super heroes has launched and streaming will never be the same. The uber popular DC Comic movies, series, comics, and merch can now be found all in one place, where true fans can come together with endless streaming services. Gracing the streets of Bushwick, Brooklyn , Wonder Woman overpowered this large street level wallscape, offering the perfect opportunity for selfies with a fan favorite character. The comic book-style mural empowered the thousands of women who had the opportunity to check it out, with the words “The Past, Present, and Future is Female on DC Universe”. Previous Next

LEXUS < Back LEXUS IS 2021 Overview Service Outdoor Advertising, Overall Creative industry Automotive markets New York Wall(s) 1 Wall impressions 930K+ In November, Moxi Events sought us out to spearhead a project to announce the launch of Lexus’ new luxury vehicle, the 2021 Lexus IS . Lexus was looking to break away from traditional automobile campaigns and tap into a new demographic of millennials. And what better way to announce a “thrilling” new campaign than on a 1300 square ft hand painted mural in the heart of Williamsburg, Brooklyn . Lexus was interested in supporting a local artist that would capture the spirit of their new modern design. So, we tapped into our rolodex of quality artists and asked the queen of graffiti, Queen Andrea , to brainstorm on the project. Why Queen Andrea? As a native New Yorker influenced by her environment and raised by artists, Andrea has left her mark (literally) and continues to do so through her use of color, graffiti, graphic design, and typography. Her overall energy toward the project made her a perfect collaborator for the Lexus IS campaign. The result? Lexus received a high-end street art mural that grabbed the attention of passersby (835,680 to be exact) and as an added bonus, a QR code was drawn onto the side of the mural. The QR code is a great tool, especially during the pandemic as it provides viewers with a seamless experience to engage with the brand. In fact, a recent survey done by Beacon Technology found, “18.8% of users in the US and the UK strongly agreed that there was a visible increase in QR code usage {…}.“ Adweek also notes, “41% of consumers are willing to scan QR codes for contactless purchase.” As a result, Lexus’s use of QR codes was a perfect approach to lead every Williamsburg millennial, already attached to their phone, to the Lexus IS page — ‘cause hey, what millennial isn’t attached to their phone? Check out the hand painted graffiti signs and let us know what drives you! BEYOND THE WALL Artwork extended beyond the wall into car wraps, posters, and postcards to show at dealership showrooms. Previous Next

Seamless < Back HOW NY EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 399K+ It's been cited that 85% of the delivery men you see clamoring in your building's lobby have been summoned there by someone using. The restaurant takeout startup merged with its competitor, in 2013 and has taken over major metropolitan cities by storm. From Atlanta to Portland, even across the pond in London, Seamless has your last-minute, late-night cravings covered. According to a study conducted in 2013, In the U.S., the Big Apple alone equates to a significant percentage responsible for orders through Seamless, coming in second to the Windy City. As a result, Seamless paid respects to the metropolis with it's own personalized campaign. You may have seen them while you're out and about; in subways, on bus kiosks, magazines and the sides of buildings. Comprised of bright, fun typography, delivering witty one-liners geared towards Brooklyn's unique eating habits. In 2015, seamless posted its first mural campaign, hand delivered by the Overall Murals team. Foundin the busy intersection in Williamsburg, the bright red ad was the center of attention as passersby snapped photos and smiled in agreement with its text. Any seasoned New Yorker would agree - no one likes going to Times Square! Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

Fjällräven < Back NATURE IS WAITING Overview Service Outdoor Advertising industry Apparel & Accessories markets Seattle Wall(s) 2 Walls impressions 860K+ Originating in the small Swedish town of Örnsköldsvik, the brand is dedicated to quality, sustainability, and being in synchronicity with nature. Fjällräven called on OM to paint two back-to-back murals on our Seattle wall near Pike Place Market, conveniently steps away from their recently opened store. Seattle is known as a city for outdoor lovers and sets the perfect backdrop for the murals. First up, we painted Washington's Mt. Rainier with their signature red artic fox, which translated into Swedish is actually fjällräv. Like imagery from a dream the HOH Rainforest set the backdrop of the second ad, with creamy blues and whites of winter. Both ads are enough to get anyone inspired to start exploring the outdoors. Previous Next

YouTube < Back COMEDY WEEK Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 5 Walls impressions YouTube the world's largest video sharing platform and third most visited site, celebrated their 8th year anniversary with a weeklong festival called YouTube Comedy Week, featuring their first live and original content. Overall Murals assisted their campaign by creating five large murals to promote the star-studded event. The design was based on the concept of a graffitied brick wall. Four of the five walls featured faux brick, dirtied up to look more authentic and then modified with funny illustrations created by world-renowned street artists. This was a popular and interactive campaign, with curious passersby frequently stopping the painters to inquire about recognizable doodles. The painters were more than happy to direct them to the temporary YouTube Comedy Week website for even more information. Previous Next

Equity Outdoor < Back BETHESDA DISHONORED Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions Overall Murals was hired by Equity Outdoor to hand paint these two walls on a corner building in one of the busiest parts of Chinatown/Littly Italy off of Canal Street. The mural was forBethesda video games' release of Dishonored coming out in October 2012. The completion of these surreal scenes coincided with the beginning of the historic and jam packed San Gennaro Feast, taking place below them on Mulberry St. Daily, throughout the hand painting process, locals and tourists alike marveled at the paintings' quick progression and gave us constant kudos on the final pieces. The artwork, saturated with loads of detail, was completed in only a handful of days with two rigs and four sign painters. Previous Next

Sony Music < Back DEPECHE MODE Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 602K In anticipation of Depeche Mode's long-awaited album, 'Memento Mori,' Sony Music partnered with Overall Murals to hand paint a stunning mural at the vibrant heart of Downtown Los Angeles . This locale, a haven for music enthusiasts and passersby, perfectly encapsulated the band's pioneering spirit. The mural pays heartfelt tribute to Fletch, the keyboardist who passed away unexpectedly, leaving fans in shock. Serving as both a grand unveiling and a poignant memorial, this artwork captivated significant attention, attracting 602K passionate fans and locals to Downtown LA. The gathering was marked by people bringing flowers, a touching gesture to honor the late Fletch. Included in the mural a cryptic QR code intricately woven into the artwork directed fans to an AR lens on the band’s Instagram account. By aligning the lens with the wings, fans unlocked the full album art and title, delivering an exhilarating self-discovery experience. Moreover, the entire mural creation footage doubled as the visualizer for “Ghosts Again,” amassing 422K views on YouTube. This video seamlessly merges the timeless essence of music and art, spotlighting the mural's pivotal role in emotionally resonant storytelling through the mastery of hand-painted visuals. Previous Next

Balenciaga < Back WINTER Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 493,312 With the ongoing Coronavirus pandemic, NYFW 2020 was different than ever before. As the world has had to make adjustments to everyday life, the majority of Spring 2021 shows went virtual. This new normal has created inventive ways of doing nearly everything, and apparently, fashion is no exception. Regardless of the lack of in person show viewings, Balenciaga jumped on the opportunity to showcase their spring line on this popular unit in the heart of New York fashion, SoHo. This is the second time that the iconic brand has advertised on our high fashion favorite unit, M-59. The photorealistic woman surrounded by mounds of Balenciaga was painted in only a few days and served as the perfect backdrop for those still out and about during NYFW Previous Next

Mailchimp < Back BE YOURSELF Overview Service Outdoor Advertising industry Technology markets Los Angeles Wall(s) 1 Wall impressions 500K+ Being yourself makes all the difference is a good motto to live by. This winter, Mailchimp set out to inspire Los Angeles residents and tourists to be individuals by being themselves. Overall Murals painted a photorealistic portrait of a strong looking woman, combined with bold, colorful graphics in the background. The contrast of the simple typography, with the eye-catching imagery of the woman creates a captivating advertisement that was not overlooked by Venice Board walkers. Previous Next

GAP < Back SHARE YOUR GIFT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ This holiday season, Gap strived to stand out against the red and green competition with a more meaningful message, “Share Your Gift”. As opposed to focusing on giving and receiving, Gap chose to highlight the little gifts we can give every day. “Share your gift, is meant to inspire and realize that the holidays are not about material objects, but love, kindness, and optimism.” The use of gold applique on top of the large murals, further enhanced the sentiments of sharing, while also elevating the hand painted medium to a whole new level. The gold leaf was meticulously placed by hand to make the large GAP lettering on four of the ten panels shiny and bright; even visible at night from the Williamsburg Bridge. When applying gold leaf, typically installed indoors, the wind is always a factor. In the breezy winter air, gold specks flew above Overall Murals’ painter's heads and stuck to the wet paint, simulating glittery snowfall. Starting out as simple sketches on the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists. The bold GAP imagery and models’ joyous expressions jump from soft-colored backgrounds. The two murals were executed in Williamsburg, Brooklyn, to capture the attention of fashionable and fun passerbys who inhabit and visit the area. Previous Next