Anduril Industries < Back DON'T WORK HERE Overview Service Outdoor Advertising, Content Creation, Special FX industry Technology markets Seattle Wall(s) 1 Wall impressions 362K+ In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “ WorkAnduril.com ,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL. This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team . The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media , added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move. The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram. This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate. The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic. Previous Next

Fanta < Back SCENT MACHINE Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 150K+ Indulge your senses with Fanta’s fresh new hand-painted mural, complete with emitting scent. Yes, that's right! The sweet orange aroma you detect in front of our Little Five Points wallscape is none other than the new orange scent from Fanta. We didn't just hand paint a mural for their iconic beverage but also installed a scent machine quietly releasing scent to all the pedestrians passing by and taking a pleasant whiff. Check out the video to see for yourself. https://www.youtube.com/watch?v=4CQBycrShBE The scent machine creates a unique and immersive multi-sensory experience that blends visual aesthetics with the power of scent. This experience has captivated over 150,000 people who pass this area every month and is an excellent marketing and branding opportunity for the tasty beverage. People who have tasted and smelled the refreshing Orange flavored Fanta (And that's all of you!) will now associate the artwork on and off the wall with the orange scent. This inevitably creates a memorable sensory experience that reinforces Fanta's brand image and leaves a lasting impression. Now isn’t that refreshing? Previous Next

OMEGA < Back MY LITTLE SECRET Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 1.1M+ Omega’s “My Little Secret” campaign made a bold, stylish mark in SoHo , one of NYC’s busiest and most design-forward neighborhoods. Just steps from the OMEGA Soho Flagship location, this mural is right at home in a corner of the city known for luxury fashion , sought-after dining (hello, Balthazar), and cultural prestige. To bring their vision to life, Omega partnered with Overall Murals to hand paint a hyper-realistic depiction of the Seamaster Aqua Terra 38mm. Spread across three panels, the mural combined sleek product visuals with storytelling: a standalone shot of the shimmering watch, an intimate moment between Ashley Graham and Tems, and Omega’s confident tagline, “My little secret.” https://vimeo.com/1100012802 Painted on our prime SoHo wall, the campaign turned heads and made its presence felt, earning over 1.1M+ impressions. This mural stood shoulder to shoulder with iconic names, blending craft, elegance, and visibility. Omega’s choice to go hand painted cut through the digital noise and grounded their message in real-world artistry. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. https://www.youtube.com/watch?v=DjXDnMKEnvo The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

Sony Music < Back DEPECHE MODE Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 602K In anticipation of Depeche Mode's long-awaited album, 'Memento Mori,' Sony Music partnered with Overall Murals to hand paint a stunning mural at the vibrant heart of Downtown Los Angeles . This locale, a haven for music enthusiasts and passersby, perfectly encapsulated the band's pioneering spirit. The mural pays heartfelt tribute to Fletch, the keyboardist who passed away unexpectedly, leaving fans in shock. Serving as both a grand unveiling and a poignant memorial, this artwork captivated significant attention, attracting 602K passionate fans and locals to Downtown LA. The gathering was marked by people bringing flowers, a touching gesture to honor the late Fletch. Included in the mural a cryptic QR code intricately woven into the artwork directed fans to an AR lens on the band’s Instagram account. By aligning the lens with the wings, fans unlocked the full album art and title, delivering an exhilarating self-discovery experience. https://www.youtube.com/watch?v=POxdJZl80vY Moreover, the entire mural creation footage doubled as the visualizer for “Ghosts Again,” amassing 422K views on YouTube. This video seamlessly merges the timeless essence of music and art, spotlighting the mural's pivotal role in emotionally resonant storytelling through the mastery of hand-painted visuals. Previous Next

COCA-COLA < Back SOCIALABLE FEASTS Overview Service Outdoor Advertising industry CPG markets Philadelphia Wall(s) 1 Wall impressions 192K+ Coca-Cola’s latest campaign, "Sociable Feasts Sports Viewing" aims to encourage people to bond over their shared love of sports and celebrate the "Real Magic". Whether watching a game in the stadium or gathering with friends and family at home, we all come together to cheer for our favorite teams in hopes that they win. Coca-Cola’s “Real Magic” brand philosophy is based on igniting the mundane into something remarkable through the power of human connection. “The real magic happens when people get together and when what we share in common is greater than what sets us apart.”- Coca-Cola And what better way to bring people together than to have four of our artists working 12 hours a day in the summer heat to bring a photorealistic Coca-Cola mural to life. Hand painting a detailed mural takes collaboration, communication, shared laughs, and quality time to get the job done at the highest quality. And the same goes behind the scenes for our production team who spend time planning everything that goes into creating a seamless painting process for our painters who develop a mural Coca-Cola drinkers of Philly could be proud of!In fact, our painters experienced the Philly community reacting to the mural. Families and friends stopped by the mural to share moments with our painters. Whether it was asking them questions about the process or just appreciating their work, this is where the "Real Magic" happens. Where Coca-Cola’s philosophy reins true whether we’re sipping on a Coke with friends or painting a bottle of coke with our co-workers, the real magic happens through social gatherings - And we’re proud that through hand paint we can continue to create a shared space through a mural that brings the Philly community together (now that deserves a Coke!). Plus it’s no surprise that the mural was executed in Philadelphia, one of the nation's best sports cities and during the start of fall and tailgating season, a time that is sure to inspire countless fond memories for years to come. In fact, Philadelphia sports fans are known for their strong sports culture and extreme passion and love for their city and its sports teams (Go Birds!). As they pass by this mural, they are reminded of Coca-Cola’s philosophy of genuine connection and shared experiences, all while sipping on a refreshing Coke (cue ahhhh sounds). Let’s drink to that. Previous Next

Converse < Back THE LUNARLON Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, Boston Wall(s) 2 Walls impressions 804K+ Everyone's favorite shoe just got a makeover -- the first one in nearly a century. This past summer, Converse unveiled a new, revamped edition of their classic All-Star Chucks, the Chuck Lunarlon. These new Chucks are equipped with sleek Nike insoles for a more comfortable wear and target a newer audience with their trendy minimalist design. Overall Murals took to the streets of Boston and the boardwalk of Venice Beach to assist in the grand reveal. Consisting of one black high top against a similarly dark background, the piece pops with the signature yellow neon lettering. The dark on dark imagery calls more attention to the intricate detailing that makes up the various textures of the iconic, Converse sneaker. The threads of the laces stand out with precise gradated striations. The Lunarlon is available in various primary colors, but any passerby of these murals may be more compelled to cop the originals. Previous Next

Catena Wines < Back 120 YEARS IN LOVE WITH MALBEC Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 900K+ In collaboration with Graf Media and Overall Murals, Catena Wines embarked on a creative endeavor to commemorate its illustrious 122-year history of winemaking prowess. This collaborative effort yielded an intricate and highly detailed illustrative mural designed by Robilant and hand painted by yours truly on a prominent street-level wallscape in the bustling Melrose district of Los Angeles . The mural is a testament to Catena Wines' unwavering dedication to excellence. It showcases its pivotal role in revitalizing the Malbec varietal and uncovering the extraordinary terroirs nestled within the Andean foothills of Mendoza, Argentina. Beyond its aesthetic appeal, the mural embodies innovation by incorporating an interactive element that amplifies its impact on passersby. At the forefront of this mural stands a depiction of a hand grasping a glass of Catena Wines, inviting individuals to partake in an immersive experience to look as though they are enjoying a bottle of Catena Wines Malbec positioned adjacent to the hand. We also painted branded footprints on the sidewalk, strategically guiding individuals to the optimal position for a selfie alongside the mural and the iconic Catena Wines bottle. The interactive component of this mural isn't just about engaging with Catena Wines, it's about fostering a sense of community. The mural transforms from a visual spectacle into a shared space by actively involving the passerby. It's a site that over 900,000+ people visit monthly and can immerse themselves in Catena Wines' rich heritage and craftsmanship. This isn't just about enhancing our brand presence; it's about creating a deeper connection with the audience.. Previous Next

Budweiser < Back AMERICA Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 151K+ Nothing says America like an ice cold beer. This summer, Budweiser's launch of the 2016 campaign America Is in Your Hands took this idea one step further, by replacing the name of the popular beer with the word America. In conjunction with the Summer 2016 Olympics and the heated preliminary election taking place, Ricardo Marques, a vice president from Budweiser named this the most American Summer ever. Brazilian artist Rafael Grampá and Budweiser teamed up to reinterpret American Patriotism, through a series of murals across the USA. Grampá, who is best known for his comic books, is also an in-demand illustrator for ad campaigns. Overall Murals was there to put the America dream into fruition. The focal point of the hand-painted mural is a metallic replica of the new iconic can atop a background watercolor wisps and clouds paired with Americana imagery. It stands surrounded by nationalistic symbols in red, white and blue; representing patriotism, freedom, power and hope. Previous Next

The High Line < Back NINA CHANEL ABNEY Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A There's no other love like "NYC LOVE." Nina Chanel Abney is the artist behind this whimsical new mural that represents Nina Chanel Abney’s first move to New York City and is an ode to all the “touristy” icons that Nina fell in love with and that New Yorkers take for granted. It’s a NY dream come true to paint an iconic and high profile place like the High Line. Our paint crew proudly painted the mural on the high line, a historic site visited by locals and tourists alike. The mural is a celebration of New York City via its iconography featuring the many icons of New York—pizza slices and the Statue of Liberty, plenty of pigeons, and one Big Apple. Check out the mural adjacent to the High Line at 22nd Street. Previous Next

Sony Pictures < Back SUPERFLY Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Entertainment markets New York, Atlanta Wall(s) 5 Walls impressions 1.5M+ SONY Pictures brought Superfly , the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. SONY Pictures brought Superfly, the highly stylized 1972 film, into the 21st century. From our network of artists, Overall Murals was privileged to curate four amazing contemporary graffiti writers and illustrators to collaborate and update the Superfly style without sacrificing its iconic magic. Working closely with SONY Pictures, these artists were able to convey the graffiti and street art aesthetic in four original designs, allowing anyone who views them to have a clear idea of what it means to be Superfly. The new cinematic version is set in modern-day Atlanta, the city that artists Dubelyoo, Awe2, and Mister Totem call home. Dubelyoo’s design captures the essence of Atlanta, the skyline, and graffiti style ground the viewer in the city immediately. Totem’s design highlights the street aspects of Superfly, images of money, cars, weapons, and women are set in the foreground of this mural, contrasted with the sparsity of the background the viewer can feel the gravity of Superfly, not just the glamour. In association with an esteemed OM partner, Klughaus, the talented Awe2 created our third Atlanta mural. In this mural the main characters of Superfly light up the night sky, this etherial design includes mid-century Pointillism details which further lend an unmistakable dazzle to this mural. Also brought to us by Klughaus and also prior OM collaborator, MAST designed a Superfly wall that can be found in Harlem. The artist’s comic style of bold graphics fits in perfectly with the neighborhood of the original 1970’s film. These artists know what it means to Redefine the Hustle. Previous Next

Comedy Central < Back BROAD CITY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The word is funny. So is the new show Broad City which upon its debut on Comedy Central has generated a bajillion rave reviews. We hand painted two walls in Williamsburg and Greenpoint to help promote the comedic duo and their show, originally a web series that is now produced by the Amy Poehler. Brooklyn based artist, Mike Perry illustrated the art work's background, which pops with crazy bright colors. Even during another one of New York's grueling winter's week, this was definitely a fun one for us to be apart of. Previous Next