AUDIBLE < Back PRIDE & PREJUDICE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 794K+ Flowers. Embroidery. Walls like you’ve never seen before. Audible wanted a memorable way to announce their Pride & Prejudice audiobook, and we helped them bring the story to life on high-traffic walls in Bushwick and Venice . When they asked if it was possible to add real embroidery to the murals, we couldn’t say no. This was the first time our Special FX team incorporated embroidery into our murals, turning each flower into a three-dimensional, hand-crafted piece of art. Bold, out-of-the-box ideas like this are exactly what make people stop, look, and talk about a wall, driving both attention and engagement. We teamed up with a group of incredible artists in Spain to create the final crochet flowers, each packed with detail, durability, and one-of-a-kind charm. Working from printed guides, the artists hand-crafted every bloom teaming up to meet our tight timeline. Once finished, the flowers traveled from Spain to New York and Los Angeles, where they were carefully integrated into our murals, blending embroidery and hand painted techniques in a way that feels entirely new. Of course, a mural this unique needed a story behind it, so our in-house content creation team captured the entire process on video. The footage shows how much work goes into something like this and demonstrates why behind-the-scenes content is so valuable for clients - it lets people experience the mural from the streets to their screens, turning a wall into a social moment. https://vimeo.com/1122900709 And the reaction? Priceless. More than 794K+ pedestrians passed by, but one passerby captured it perfectly: “I just had to write you and tell you I am OBSESSED with your Pride & Prejudice audiobook mural in Bushwick!! … The embroidery touch is GENIUS! It was getting such a crowd this weekend.” This project not only pushed our creative limits, it officially launched a new service in our Paint Lab. It’s proof that when clients dream big and we find a way to make it happen, the result is walls people notice, share, and remember. Previous Next

Mother < Back NEW YORK OFFICE Overview Service Commercial Signage industry Advertising markets New York Wall(s) 2 Walls impressions N/A Mother, a fiercely independent creative agency, has always thrived on doing things differently. Founded in London in 1996 by a group of innovative, free-thinking individuals, Mother has grown from a small gathering around a kitchen table to a global network of over 500 like-minded creatives. When Mother announced opening a new office in Gowanus, Brooklyn, they knew they wanted something unique to reflect their unconventional approach. That's where we came in. Mother asked us to create a hand painted sign with the words "Mother around the block," along with two large anamorphic "77" figures, as part of their new office's address. The idea was that these elements would be visible from passing trains and large enough to help visitors find the otherwise hidden entrance. The "77" design resembles photorealistic drilled numbers, a concept often seen on industrial doors, which complements the exterior of their new space. We examined the design and sampled the colors to match the detailed shading, depth, and texture required to achieve the desired effects. We worked closely with Mother's team to ensure that the final results for both designs aligned with their vision and maintained the photorealistic appearance they desired. This project was a perfect example of how we enjoy helping our neighbors, clients, and partners by providing commercial work that adds value to their businesses. Working with Mother allowed us to contribute to their office aesthetic and collaborate with a company (and client) that shares a passion for hand paint. Previous Next

Youtube < Back ROSANNA PANSINO Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions YouTube’s new push to make their most popular creators bona fide stars, they unrolled an ambitious national campaign. Overall Murals was chosen to create a portrait in the high traffic neighborhood of Williamsburg, Brooklyn, featuring Rosanna Pansino, who now has over two million subscribers to her weekly Nerdy Nummies baking show. Previous Next

BMW < Back M-5 TOURING Overview Service Outdoor Advertising, Content Creation industry Automotive markets San Francisco, New York, Seattle Wall(s) 3 Walls impressions 2.1M+ Our recent collaboration with BMW brought the sleek 2025 BMW M5 Touring to life with a hand painted mural campaign across five high-traffic wall units. Showcasing the M5 Touring's power and versatility, this series combined impactful visuals with strategic placement to capture attention far and wide. The campaign featured the signature Isle of Man Green colorway, making the bold design pop on our San Francisco , Seattle , Brooklyn , and Manhattan wall units. With each location carefully selected to engage diverse crowds, these murals turned city streets into vibrant showcases of the M5 Touring's exceptional performance, style, and spaciousness. The murals showcase a crisp image of the M5 Touring, emphasizing the vehicle's balance of thrilling power and practical space. The green gradient design draws the eye upward, allowing passersby to appreciate the car's sleek lines and commanding presence. This campaign didn't stop at street-level impact . Our team captured a dynamic video of the mural painting process , highlighting the artistry behind each wall. The content was posted on BMW's social media , ensuring the campaign extended beyond the physical locations and reached millions online. https://vimeo.com/1069613721 With over 2.1 million impressions , this campaign successfully showcased the BMW M5 Touring as a sports car with space to spare, unlocking new possibilities for drivers seeking performance and flexibility. Previous Next

LE LABO < Back NASHVILLE Overview Service Commercial Signage industry Beauty markets Nashville Wall(s) 1 Wall impressions N/A We partnered with Le Labo to celebrate the opening of their new Nashville store with a hand painted mural that reflects the brand’s identity and craftsmanship . The mural, painted high on the corner of their restored white-brick building, features a close-up image of hands holding a bottle of Santal 33. Paired with Le Labo’s minimalist typography and a muted color palette, it complements the neutral tones of the building and mirrors the brand’s understated aesthetic. Our team carefully adapted the creatives to the wall’s natural texture. Just below, we hand painted Le Labo’s iconic wordmark on the black brick façade, along with the understated "Manufacturers of Fine Perfumery" tagline above the entryway. These added details bring a quiet cohesion to the storefront and reinforce the brand’s analog spirit through every brushstroke. At Overall Murals, we help brands translate their stories into large-scale visuals. For Le Labo, this mural is both a landmark and a subtle reflection of their ethos. Previous Next

FANTA < Back WHAT THE FANTA Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 6 Walls impressions 3.8M+ Just when you thought Overall Murals couldn’t have more “glowing on,” we’ve put up six high-impact, glow-in-the-dark, eye-level hand painted walls for a Coca-Cola brand Fanta in Brooklyn ( Bushwick ) and ( Williamsburg ) and LA ( DTLA ) , Hollywood , Venice , and Melrose ) garnering a total of 3.8 million impressions. This is the first CPG brand to utilize glow-in-the-dark hand painted murals, and what better timing than around Halloween? https://www.youtube.com/watch?v=OnbRQbrY5ps OM took the hand painted helm for what Fanta describes as “a trick and treat”. The soft drink, a “hauntingly delicious mystery flavor,” will turn your tongue temporarily black. These alluring and innovative murals feature both white translucent paint and a custom mixed lime-green fluorescent paint all over its graphic illustration of bats and spooky trees. Both types of paints absorb UV light from the sun during the day and are further boosted to shine by the blacklights positioned above every wall. Just in time for Mischief Night, they glow-in-the-dark from dusk till dawn. On each mural, a QR code was hand painted with translucent paint, which boosts the white paint beneath it, and so that when anyone passes the mural, day or night, they can scan the mural and be directed to an interactive website to guess what flavor the new Fanta is. OM has a successful history of incorporating fluorescent and translucent paint for its premium wallscapes, and we are proud to add Fanta to our esteemed list. This is just one of the innovative projects we’ve done for Fanta this year, the other being a colorful mural in the Little Five Points neighborhood of Atlanta, which included a Fanta Orange scent dispenser . We loved working on these murals. The minute the paint hit the wall, the color blinded us, letting us know that we were on the right track. The murals show all kinds of classic Halloween iconography, from spider webs to haunted houses, but also a deathly hand reaching from the ground for…what else? A black bottle of Fanta, which we boosted with translucent paint. Like the best horror movies, you can’t look away: view them if you dare, but no screaming. And please don’t lick these high-impact street-level walls; only the soda turns your tongue black, while our flourescent paints, with its gory green glow, might not do the trick. It’s a visual treat only. Happy Halloween from OM and Fanta! Previous Next

Jameson < Back LOVE THY NEIGHBORHOOD Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 2 Walls impressions 500K+ Jameson, the iconic centuries-old famed whiskey, expressed their love for whiskey drinking season with a colorful mural in the heart of the vibrant LA neighborhood of Venice . Highlighting Jameson IPA and Stout Edition whiskeys, Overall Murals proudly painted this illustration created by Down the Street on over 250 square feet near the iconic Venice Sign. Aiming to capture the warmth and energy of the neighborhood, the mural included a diverse mix of people going about their daily Venice activities. These hand painted characters can be shown cycling, weightlifting, skateboarding, surfing, playing hoops, and dog walking, before transitioning to crafting some silky Jameson cocktails, listening to music, and star gazing. Take a look, and transport yourself to Venice! Previous Next

Under Armour < Back ELITE 24 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Under Armour's Elite 24, a prestigious high school all-star game has been held in Venice, California for the past three years. The highly popular event returns to New York state and takes place in DUMBO, Brooklyn this August. In order to promote the game to upper Manhattan basketball fans, who once attended the games on their home turf, we custom scouted and painted two large wallscapes near the legendaryDyckman and Rucker Parks' basketball courts in Harlem and Washington Heights. They are significant areas to inform folks of the Elite 24 game because the game itself has been held at Rucker Park in and more importantly, both spots played integral roles in New York City's street ball history. Previous Next

FORD < Back MUSTANG Overview Service Outdoor Advertising, Content Creation, Special FX industry Automotive markets Los Angeles, San Francisco, Atlanta Wall(s) 5 Walls impressions 2.56M+ No car speaks to the American spirit like the Ford Mustang , from its inception in the 1960s, the Mustang is all about style. With this in mind, Overall Murals kicked into high gear to scout artists with the skills to rev-up Ford’s iconic “pony” and show the impact of this modern classic from sea to shining sea. In 2018, Ford made key updates to the Mustang and made it completely customizable; the color, the dashboard, and even the growl of the engine can be totally personalized. The artists from our Overall Murals team kept this idea of complete customization in mind when tasked with creating two of the billboard designs; these murals truly reflect the culture of each community where a mural was featured. https://www.youtube.com/watch?v=8zsux5-_GzM In Atlanta, artist Mister Totem designed a mural that features local flavor including the famous Vortex skull and familiar street views from the Little 5 Points neighborhood where our walldogs painted this pony into its home. Back on the west coast, one of our own painters designed a horse that brought together two great American institutions: the Mustang and the World Famous Mel’s Drive-In . Inspired by the neon facade of the renowned 50’s diner, the bright artwork caught the eyes of everyone making their way over the Golden Gate Bridge into San Francisco. Further down the coast, Ford’s in-house creative team took over Venice by bringing some horsepower to two more vibrant street-level pieces made for the Beach Cities Mustang Club and the Orange County Mustang Club . Last but not least, find the personalized pony of Heather S. of Culver City, right alongside the Venice Boardwalk, where the Mustang rides into the sunset. Previous Next

Willie's Remedy < Back LIVE LIKE A LEGEND Overview Service Outdoor Advertising, Content Creation industry CPG markets Nashville Wall(s) 1 Wall impressions 54K+ Brief Willie's Remedy teamed up with Overall Murals and Quan Media to do something Nashville's never short on wall space for: a hand painted tribute to Willie Nelson, right in the middle of The Gulch . The idea was simple: if you're going to introduce a brand built on "Live Like a Legend," don't whisper it. Paint it forty feet wide where Broadway tourists and Music Row regulars can't miss it. Build Overall Murals took a blank street-level wall and gave it a reason to exist: Willie's likeness, campaign messaging, and product integration, all rendered in old-school sign-painting technique. 420 square feet and 4 days from bare wall to finished piece, big enough to stop foot traffic, a few blocks from the honky-tonks on Broadway. Reveal Once the brushes were down, Overall Films shot the whole thing (stills and a Bronze Video Package ) from first sketch to final coat. Not just a record of the work, but a stash of content Willie's Remedy can pull from for marketing, sales, and future storytelling. https://vimeo.com/1211806114 Impact A blank wall doesn't stay blank for long in The Gulch. Now it's got Willie Nelson on it. Planted on one of Nashville's busiest tourist corridors, the mural gives fans, tourists, and locals something to stop for, point their phones at, and remember. Just paint, a good wall, and a legend worth putting up in public. Previous Next

Captain Morgan < Back SLICED Overview Service Outdoor Advertising, Special FX industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 670K+ Captain Morgan and MX Media Group commissioned Overall Murals to hand paint a colorful, eye-catching, anamorphic mural in Downtown Los Angeles as part of the launch of its newest ready-to-drink lineup, Captain Morgan Sliced. The mural celebrated the "Sliced is Better" campaign and was witnessed by over 670,000 passersby over the course of the month. This vibrant advertisement is located in the bustling neighborhood of Downtown Los Angeles , home to LA Live and the Apple Tower Theater . The area frequently hosts live events, making it a perfect location for the advertisement to reach a wide audience during these events. Captain Morgan Sliced is a line of cocktail-inspired malt beverages designed to offer a flavorful and adventurous drinking experience. The launch campaign emphasized sliced elements' convenience and excitement, metaphorically connecting the concept to Captain Morgan's new product line. The mural's focal point was an innovative anamorphic tear. This striking visual element seemed to tear through the artwork, revealing a part of the wall and symbolizing the 'slicing' theme. Originally, the area behind the tear was planned to be white, but our in-house production team proposed a brilliant modification—coloring the tear to match the wall. This alteration amplified the mural's visual impact and underscored the creative thinking and collaboration between Captain Morgan and Overall Murals. In addition to the anamorphic tear, the artwork included a unique design that made it look like you could see inside the building. It showcased three apartments on three levels. Each apartment depicted different activities, adding a layer of narrative and intrigue to the mural. The Captain Morgan Sliced mural in Downtown Los Angeles is a prime example of how creative thinking and strategic execution can elevate a brand launch. With a colorful design featuring an anamorphic tear that successfully engages the public in the mural's creation, Captain Morgan successfully cut through the crowd, making a lasting impression and highlighting the adventurous essence of its new product line. See it in action on our Instagram . Previous Next

Marvel < Back AVENGERS Overview Service Outdoor Advertising industry Gaming markets New York, Chicago Wall(s) 5 Walls impressions 6.29M+ We all need heroes to look up too. Fortunately for us, we got to paint some of the most popular super heroes on some of our premier walls in New York and Chicago. This campaign was to promote the anticipated release of the Avengers Fans young and old stopped on the street to get a glimpse of these classic crusaders as our team painted them with their precision and eye for detail. Three of the artworks painted were made up of our SoHo domination, so the corner of of Canal and Lafayette street had some plenty of watchful eyes on it. Previous Next