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- Gatorade, Grand Slam Serena Williams
Gatorade < Back Grand Slam Serena Williams Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 836K+ In collaboration with Gatorade and New York-based creative agency Vault 4, the OM team erected a larger-than-life and finished quicker-than-life mural in anticipation of tennis superstar, Serena Williams's 22nd Grand Slam title win. Having collected a whopping 21 titles, Williams was a favorite to make history at the 2015 Wimbledon tournament. The piece comprised 21 individual panels, each celebrating Serena's previous triumphs, ranging from her humble beginning to her impactful present. With Gatorade dominating the intersection of Kent Avenue and Grand Street in Williamsburg, Brooklyn, the mural simply demands attention. Stirring up press from journalistic powerhouses, such as the Huffington Post, ESPN, and Brooklyn Magazine. The artwork told a story, which fueled enthusiastic Brooklyn locals, Serena Williams' fans, and tennis fanatics for the tennis star's upcoming matches. Previous Next
- The CW, NAOMI
The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next
- Captain Morgan , SLICED
Captain Morgan < Back SLICED Overview Service Outdoor Advertising, Special FX industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 670K+ Captain Morgan and MX Media Group commissioned Overall Murals to hand paint a colorful, eye-catching, anamorphic mural in Downtown Los Angeles as part of the launch of its newest ready-to-drink lineup, Captain Morgan Sliced. The mural celebrated the "Sliced is Better" campaign and was witnessed by over 670,000 passersby over the course of the month. This vibrant advertisement is located in the bustling neighborhood of Downtown Los Angeles , home to LA Live and the Apple Tower Theater . The area frequently hosts live events, making it a perfect location for the advertisement to reach a wide audience during these events. Captain Morgan Sliced is a line of cocktail-inspired malt beverages designed to offer a flavorful and adventurous drinking experience. The launch campaign emphasized sliced elements' convenience and excitement, metaphorically connecting the concept to Captain Morgan's new product line. The mural's focal point was an innovative anamorphic tear. This striking visual element seemed to tear through the artwork, revealing a part of the wall and symbolizing the 'slicing' theme. Originally, the area behind the tear was planned to be white, but our in-house production team proposed a brilliant modification—coloring the tear to match the wall. This alteration amplified the mural's visual impact and underscored the creative thinking and collaboration between Captain Morgan and Overall Murals. In addition to the anamorphic tear, the artwork included a unique design that made it look like you could see inside the building. It showcased three apartments on three levels. Each apartment depicted different activities, adding a layer of narrative and intrigue to the mural. The Captain Morgan Sliced mural in Downtown Los Angeles is a prime example of how creative thinking and strategic execution can elevate a brand launch. With a colorful design featuring an anamorphic tear that successfully engages the public in the mural's creation, Captain Morgan successfully cut through the crowd, making a lasting impression and highlighting the adventurous essence of its new product line. See it in action on our Instagram . Previous Next
- NY Sales Coordinator | Overall Murals
NY SALES COORDINATOR JOB TITLE: NY NY Sales Coordinator DEPARTMENT: Sales LOCATION: 878 Kent Avenue, Brooklyn NY 11205 COMPANY OVERVIEW: Overview: We’re looking for a highly motivated and detail-oriented Sales Coordinator to join our successful sales team at a fast growing, innovative, and creative OOH media company based in Brooklyn, New York. The ideal candidate will have strong communication and organization skills, be entrepreneurial in spirit, and think strategically in a fast-paced collaborative environment. This position is a hybrid workplace role. Position Overview: The Sales Coordinator will have a no excuses mentality, be motivated, personable, and engaging. This role will perform all sales administrative duties and work closely with the sales team, as well as coordinate with our marketing and production teams to create and deliver best class campaigns for our clients. This role offers the opportunity for growth and upward movement within the company. Responsibilities include, but are not limited to: Prepare client sales proposals, presentations, spreadsheets, and contracts Prospect and research new customer leads for the sales team Assist in managing media space holds and approvals Maintain and update the sales team CRM Coordinate marketing materials and communication between multiple internal teams Track campaign activity, POP, and affidavits Manage and update inventory internally and within agency RFP portals Gather and analyze competitive data reports for agency clients and the media landscape Coordinate and assist with artwork and production requirements Ensure invoicing is accurate and on time Support the sales team, senior management, and other departments in a timely manner Attend client meetings, entertainment, and industry events when required Required Skills and Experience: Strong computer skills (MS Excel, Powerpoint, Keynote, Mac OS, Google Drive, Google Suite, Google Maps) and CRM platforms such as Salesforce or Pipedrive Minimum of 1 year experience in a corporate or office environment (sales, media or advertising experience preferred) Interest and passion in advertising, art, and specifically, what we do as a company Excellent verbal and written communication skills Proven strong time management skills and ability to multitask in a fast-paced collaborative environment Ability to take initiative Ability to review and analyze data and present to the team Positive attitude, willingness to learn, and receive and provide feedback Professional and confident with a positive attitude Team player with a proactive and entrepreneurial spirit A dedicated interest and passion to pursue a career in Media, Advertising or Sales Self motivated and never gives up Compensation and Benefits: Salary DOE, starting $50,000 annual salary, after 90 days full-time benefits include 401k, health, dental, vision. Please reply with a cover letter, resume and photo of your favorite painting (ours or someone else's). Apply New York, NY
- Pink, GOING PLACES
Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 715K+ The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax . Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore. Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @ VSPink Instagram account , engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold. Victoria's Secret Pink's " GOING PLACES " campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way. Previous Next
- Shop Coordinator - NY | Overall Murals
NY shop coordinator OVERVIEW: Overall Murals is expanding and seeking a Shop Coordinator to oversee daily operations at our Paint Shop in Brooklyn, NY. We are a Brooklyn based company specializing in hand-painted advertising murals and sign painting. We paint all over New York and the country. Position Summary: The Shop Coordinator will work closely with our two Shop Assistants and will report to the Co-Owners of the company. They are responsible for maintaining the overall integrity and quality of the paint and production shop, production process (from prep to post), and production supplies. The Shop Coordinator provides supervision, support and coordination of pre and post production activity taking place within the Overall Murals paint shop based in Brooklyn, sub shops in other major markets, and the work fields, nationwide. The person we seek is handy, thrives under pressure, well organized, excellent at multitasking, tech savvy, has a passion for the mural industry and is willing to learn new things. The Shop Coordinator is open to wearing multiple hats and doing everything from low level to high level tasks. RESPONSIBILITiES: This position is responsible for supporting and managing the effective, on-time completion of daily activities required for the shop, in accordance with the project plan schedule and the company's policies and practices in a professional and positive manner. The Shop Coordinator will spend a majority of his or her time in the shop, however, since most of our work is outdoors, he or she will spend time in the field as well as needed to make sure projects are running smoothly and efficiently. This person will support conditions of each project from start to finish to ensure that projects are completed on-time and on-budget. Production Support -This person will work closely with the production team and provide support to manage aspects of multiple painting projects simultaneously. This person will be calm under pressure and able to work with all kinds of personalities, in a deadline driven environment. The Shop Manager will be responsible for communicating with the operations and production team and owners regarding the shop (Brooklyn and other markets if required), shop activities and mural production (pre + post). Responsibilities include but are not limited to: 1. Team Management Assist in training, supervision of and evaluation of employees including Shop Assistant/s, Apprentices and Painters as required Create systems for employee growth and development Utilize Project Management, Graphic Editors, and other computer related apps and software (i.e. Trello, Google Drive Apps, Slack, Canva, and Microsoft Office) for team, project and shop management as required Develop, maintain and implement training guides (i.e. SOPs, apprentice program) Lead by example as well as address employee disputes, questions, and concerns Ensure staff adheres to safety standards, company policies, and procedures Develop and assign staff work schedules as required and in collaboration with Operations Oversee employees and ensure duties are completed up to standards in an efficient and timely manner Maintain constant communication with staff, operations, owners, and other departments as needed Contribute to maintaining a positive, professional, productive work environment for all employees and managers within the company Bring problems and solutions to the attention of owners and other management as required Advocate for company culture and quality standards and results 2. Shop Duties & Maintenance Maintaining, replacing, upgrading, building and organizing the shop, work stations, equipment, materials, and vehicles across nationwide shops as required but mainly for our NY headquarters Preparing, packing, and shipping materials for ongoing projects if required Production Duties - As related to all mural preparation, production and post production Inventory of supplies and vendor partner relationships - work with vendors and find best rates to keep the shop stocked with materials, equipment, lighting, and other services and all other supplies as required. Review and approve invoices for supplies ordered Organize and ensure projects are on track and adhering to the schedule Ideating new projects Innovate, update, research and execute ideas to improve organization, efficiency and processes for mural production and the shop/office 3. Production - Doing and Delegating General wall maintenance, preparation, upgrading and buildout of existing and new nationwide wall inventory as needed - set up of new locations, logistics and planning including rigging plans, lighting design, and measurements. Collaborate with other departments and/or shops to execute plans, unique paint strategies, and other client requirements Drive the truck as needed Weekly graffiti maintenance routes Pickups and deliveries Buff or priming the walls Set up scaffolding, and equipment, delivering lifts including swing stage (rigging) Seek and set up new workshops as needed Job requirements: The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Physically Fit - Able to stand for long durations of time and safely push, pull and lift up to 90 pounds frequently without assistance or equipment. Reliable - Prompt, responsible, safety-oriented, genuine pride & pleasure in a job done well Productive - Possesses a sense of urgency and works efficiently, quickly and with common sense Organized and Detail Oriented - Enjoys planning and organizing. Can keep both a physical and digital workspace organized and up to date. Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Big egos need not apply. Management experience - Has managed and overseen a team of at least 5-10 people minimum. MUST have a valid NYS Driving License MINIMUM QUALIFICATIONS: Physically Fit - Able to stand for long durations of time (up to 4 hours) and safely push, pull and lift up to 90 pounds frequently without assistance or equipment Reliable - prompt, responsible, safety-oriented, genuine pride & pleasure in work done well Flexible Schedule - willing to work a variety of days/hours (including weekends), under tight deadlines/short notice Valid California Driver’s License - and ability to operate company vehicles including trucks and cargo vans, owning one's own vehicle is preferred Willing to travel Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Big egos need not apply. ADDITIONAL DESIRED QUALIFICATIONS: Mural industry experience - a minimum of 2 years experience in our field Construction Skills - Experience in light carpentry, electric, construction, and use of hand & power tools Technical - Experience with Microsoft Office Suite, Google Suite, emailing capabilities and business systems Ideally can ride an electric bike and is not afraid of heights Rigging/Scaffolding experience/certification a plus Trello or other Project Management Platform knowledge a plus WORK CONDITIONS: (include but not limited to) Required to occasionally work in high, precarious places using scaffolding, ladders, Scissor lifts or boom lifts or chairs. Occasionally works near moving mechanical parts. Occasionally exposed to wet, and or humid conditions, extreme heat, vibration and inclement weather. Noise level in the work environment may be loud. The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. If you can handle all this and more, send your resume and a short cover letter on why we should hire you. Please respond with your resume, a short cover letter, and a link to your portfolio/work if available. TERMS & COMPENSATION: Salary: TBD DOE The position is full-time Flexibility required - This is a demanding position. The schedule may include early mornings, nights, weekends, and occasionally on-call Apply New York, NY
- Paul Smith, SIGNATURE STRIPE
Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 129M + The time has come for Los Angeles's most Instagrammable spot to peel back its bright pink layer and reveal its Paul Smith Signature Stripe. The famous Pink Wall on Melrose gets a makeover! This change c omes as a huge surprise for the daily influencers and tourists who visit the “instafamous” Paul Smith Melrose Avenue shop for its well-known bright pink backdrop that has ignited a #pinkwall hashtag all over Instagram. Now, the landmark on Melrose Avenue has a new look with a design made in-house by our out-of-the-box (literally) thinking Overall Creative team. The Paul Smith creative team based in London, approached Overall Creative with an idea to design a special mural and transform this famous corner. The design will celebrate the brand's iconic motif. They wanted a trompe l'oeil -like mural that appeared as if the hot-pink exterior of the storefront was being ripped away to reveal Paul Smith’s inner Signature Stripe. How did we achieve this effect? We were resourceful in our pursuit of the perfect, choosing a box we use to ship gifts to our clients as a small Paul Smith Store model (Is this a store for ants!?). We sourced the brightest pink paper we could find from our local art store Blick, to recreate the iconic pink wall. We gently sprayed both sides of the box with adhesive, attached the pink construction paper to its exterior, and began to tear and peel. After only one try, we found the effect to be a great representation of Paul Smith’s original design request. The results can be seen below: Yes, we could have spent time researching a great peel and tear stock effect on the internet or manipulating a shadow in photoshop, but our team wanted to present Paul Smith with a design that reflected the real deal - The shadow from the peel was sourced by New York City's finest sunlight hitting the pink paper. And the real paper tear was created by our nimble fingers gently pulling back the pink paper for an authentic tear effect. For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. Once Paul Smith approved our design, our Overall production team launched a full-court press, sourcing 15 gallons of paint we custom-mixed by eye to match the 40 different colors that makeup Paul Smith’s signature stripes. We used two types of paint, including water-based paint with a flat sheet (including the “Pink Ladies” wall color) to hand paint the pictorial effects of the shattered wall. The second paint was our go-to, glossy oil-based enamel to create a vibrant hand done super straight line work. The juxtaposition of the two different mediums is rather dynamic. The contrast of the two textures gives the effect of the signature pink shedding its skin to reveal a glossy and fresh new layer of Paul Smith’s Signature Stripes. This is a first for Overall Murals to use this technique of using two types of based paint and after seeing the results, it won't be our last. “It was insane seeing how many people photographed and took videos of our painters revealing a new wall design. In no time our painters will be #instafamous too!” comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. The mural has been photographed with Actors Matt Rogers , Mason Gooding and, Sam Richardson , danced in front of, and slowly revealed each day by Instagrammers killagramz3xl, and TikTokers @notbfiner , all of whom excitedly anticipated the ultimate BIG REVEAL. Previous Next
- Adult Swim, THE BOONDOCKS
Adult Swim < Back THE BOONDOCKS Overview Service Outdoor Advertising industry Entertainment markets New York, Philadelphia Wall(s) 2 Walls impressions The Boondocks is a Peabody Award-winning animated sitcom on Cartoon Network late-night programming block,Adult Swim. The series was created by Aaron McGruder offers a modern perspective on culture, class, and race relations. Following three critically-acclaimed seasons in 2005, 2007, and 2010, the series went on hiatus until 2014. To announce the release of the 4th and final season, Adult Swim enlisted Overall Murals to produce a teaser campaign in NYC, featuring a black-and-white silhouette of the iconic main character, Huey, with no text other than the release date. The images produced a whirlwind of positive social media, which was renewed three weeks later when two vibrant, full-color portraits with full network release details were produced in both NYC and Philadelphia. Previous Next
- ORE-IDA, DELICIOUSLY PREDICTABLE
ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next
- PUMA, FLUTUR
PUMA < Back FLUTUR Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 457K+ Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur. Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage. Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece. Strong. Solid. Pow. As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation. Previous Next
- Delta Air Line, SKYMILES NEW YEAR
Delta Air Line < Back SKYMILES NEW YEAR Overview Service Outdoor Advertising industry Airline markets Los Angeles Wall(s) 2 Walls impressions 1.1M + We recently partnered with Delta Air Lines to bring their vibrant and engaging SkyMiles New Year campaign to life through two stunning illuminated hand painted murals. These murals, located on one of our prime street-level Venice Beach wallscapes, and a massive street-level wallscape in Downtown Los Angeles (DTLA), showcase the power of hand painted artistry in creating a lasting impression. The "SkyMiles New Year” murals invite passersby to engage with Delta's SkyMiles program in a visually compelling way to kick off the new year. The design highlights a playful "Which travel badge are you?" theme, with bold, colorful illustrations that evoke the excitement of travel. The badges, such as the "I'm out of consciousness badge" and "I like to eaveswatch on my seatmate's movie badge," humorously capture common travel personas. The artwork incorporates key Delta branding elements, including their signature red and blue color scheme, seamlessly tying the mural to the airline's identity. And if that wasn't enough to draw you in, a QR code invites you to "Explore 2023 destinations." Scan it, and you're whisked away (digitally, at least) to a webpage showcasing trending travel spots from local airports. These murals generated an impressive 1.1M + impressions, proving nothing beats a well-placed, executed mural for grabbing eyeballs (and phone cameras). By choosing this medium, Delta reinforces its commitment to innovation and creates an impactful, immersive experience that lives well beyond a digital scroll. Delta Air Lines’ SkyMiles New Year” murals are a testament to the power of hand painted murals in modern advertising. By blending bold visuals and interactive elements, these murals create a dynamic platform for engaging with travelers and promoting Delta's destinations. Previous Next
- Rockstar Games, GRAND THEFT AUTO V
Rockstar Games < Back GRAND THEFT AUTO V Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions Grand Theft Auto by Rockstar Games, one of the world's biggest and most popular games, is back. Larger and more tricked out than ever, and with a global campaign blanketing every metropolitan pocket on earth, we painted several pieces to announce to New York City its September 17th arrival. Overall Murals first painted an unveiling of the game's cover art, a month leading up to its release. The wallscape this artwork appeared on is in the heart of the Lower East Side's busiest commercial intersections, within a zone where popular drinking and dining destinations such as I'noteca, Spitzer's, Juice Press, The Hotel on Rivington, Verlaine, and Fat Baby sit. What makes Part V especially exciting is that, unlike its predecessors, gamers can choose to play with one of three characters - Michael, Trevor, and Franklin. The box art mural later transitioned into Michael counting his stack of bills and looming over the Lower East Side. The next incarnation became all three of the main characters posing rather menacingly with their AK-47s. This large streetscape for Grand Theft Auto V was painted in the middle of NYC's Downtown border of SoHo and NoHo. GTA is known to create beautiful artwork for its advertising campaigns and within the game itself. Like the other paintings we executed, this particular art was loaded with hundreds of colors. It was not only fun but a challenge to mix the colors and paint. Trevor, the focal point of this creative, is one of the game's most popular and craziest characters. To match Trevor's sinister grin is a tattoo around his neck that reads "CUT HERE". Dozens of gawking tourists, excited GTA fans, and locals who shop, eat and drink in the area or take the subway right next to the wall stopped to watch the making of the mural unfold. Countless photographs were taken, including instagram pics of the process and final art piece were posted. Real life Trevor lurks around our muralists in the video below. Previous Next














