Hellmann's < Back S.O.S Overview Service Outdoor Advertising industry CPG markets Chicago Wall(s) 1 Wall impressions 319K+ Hellmann's is a brand committed to using sustainably sourced ingredients in its products. Recently, it launched a unique campaign called Save Our Sandwich (S.O.S) to draw attention to the possible threat to one of America's favorite sandwiches, the BLT. Hellmann’s predicts that the sandwich will become extinct by 2043 due to environmental challenges that cause soil erosion, which affects the ingredients used in a BLT, such as the soybeans used in Hellmann's Mayo. And what better way to get people's attention on a serious topic than a striking hand painted BLT memorial on our highly visible street-level wall in Chicago's West Loop ? The mural, set against a dramatic black background, captures the essence of the BLT while conveying a sense of urgency about its key ingredients, including mayo’s potential disappearance. Amidst the bold and simple copy, a prominent QR code navigates passersby to the brand's website , where they can dive deeper into these forthcoming issues and educate themselves about the importance of sustainable agriculture practices. The mural stirs emotional responses, sparks curiosity, and provides educational content that inspires action and support for sustainable agriculture. The hand painted mural, which pays homage to the BLT, captures the public's attention and raises awareness, receiving an impressive 318,432 impressions for its four-week run. Previous Next

META < Back META GLASSES Overview Service Outdoor Advertising industry Technology markets Los Angeles, New York, Miami Wall(s) 6 Walls impressions 4.8M+ Brief What if trying on a new pair of glasses didn't happen in a store? What if it happened while spending an afternoon shopping along Abbot Kinney . Ducking into a boutique in SoHo . Or grabbing a cafecito in Little Havana . That's the idea behind Meta's AI glasses. Technology designed to fit seamlessly into everyday life. To introduce the collection, Meta partnered with Overall Murals to bring the campaign out of the screen and onto the street, creating six hand painted murals that showcased the different styles of the Meta AI glasses in neighborhoods where people naturally stop, look, and explore. Build Six walls. Three cities. Countless double takes. Overall Murals transformed campaign photography into six larger-than-life hand painted murals across Los Angeles , New York , and Miami . Three of the six walls showcased models wearing different Meta AI glasses, highlighting the range of frames and styles across the collection. The other three featured trendsetter Kylie Jenner wearing the limited-edition Skyler Classic Black Kylie Edition, turning an exclusive collaboration into an unmissable street moment. We've spent years turning blank walls into neighborhood landmarks. Long before we were painting campaigns for global brands, we were painting walls because that's where stories live. That same craft went into every portrait, every reflection, and every detail of each pair of glasses, proving that even the most advanced technology can feel right at home when it's painted by hand. Reveal Technology usually lives behind a screen. This campaign asked people to look up instead. Across three cities, Meta AI glasses became part of the neighborhoods themselves, inviting people to experience the collection the same way they experience great street art: unexpectedly, at full scale, and out in the real world. The result wasn't just six murals. It was six new ways to see what the future of eyewear and technology looks like. Impact The campaign generated 4,861,240 impressions across Venice , SoHo , and Little Havana . By combining celebrity, style, and the timeless craft of hand painted murals, Meta turned a product launch into something people didn't just scroll past; they walked past, stopped for, photographed, and shared. Because even in an AI-powered world, there's still something unforgettable about paint on a wall . Previous Next

Modern Love < Back ISA CHANDRA Overview Service Commercial Signage industry Restaurant markets New York Wall(s) 1 Wall impressions Isa Chandra , a vegan chef and author who was first discovered from her public access TV show, Post Punk Kitchen recently opened a restaurant in Brooklyn called Modern Love . To let the Brooklynites know about the new hotspot, the restaurant reached out to Overall Murals to hand paint the side of a massive wall in Williamsburg. The rich black offsets the white script in a playful notion drawing attention to the sign. Modern Love boasts elegant plates of vegan comfort food with a rustic ambiance to welcome its guests. Previous Next

SHOP Assistant JOB TITLE: NY Shop Assistant DEPARTMENT: Shop & Paint Crew LOCATION: Brooklyn Shop - 289 Scholes St. Brooklyn, NY 11206 TERMS: 90 Day Freelance trial to Hire COMPANY OVERVIEW: Overall Murals is expanding and seeking an additional ambitious and hardworking crew member to grow with the company. We are a Brooklyn based company specializing in hand-painted advertising murals and sign painting. We paint all over New York and the country. Check us out at www.overallmurals.com . POSITION SUMMARY: The NY Shop Assistant will report to the Shop Coordinator, Operations Manager and Co-Owners of the company and is responsible for maintaining the overall integrity and quality of the shop and its activities as well as projects in the field in an efficient and on-time manner. The Shop Assistant provides support and coordination of shop/warehouse projects and paint production preparation work activity taking place within the Overall Murals paint shop as well as in the field at various company job sites in NYC. The person we seek is communicative, handy, crafty, thrives under pressure, has a logical mind set, love for organization, excellent at multitasking, tech savvy, has a passion for the mural arts industry and is willing to learn new things. The Shop Assistant is open to doing everything from low level to high level tasks. This is not a painter position, but is for support in our paint shop and for our paint crew. JOB REQUIREMENTS: The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be self-motivated and proactive Previous experience in a warehouse or paint shop desired Strong attention to detail Effective time management skills and must be able to multitask Fast-paced environment with a strong sense of urgency on assignments Strong communication skills - verbal and written Excellent organization skills; attention to detail and excellent follow up skills Must be flexible (hours outside of normal working hours) and able to act independently Physically Fit - Able to stand for long durations of time and safely push, pull and lift up to 90 pounds frequently without assistance or equipment Reliable - Prompt, responsible, safety-oriented, genuine pride & pleasure in a job done well Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Construction Skills - Experience in light carpentry, construction, and use of hand & power tools Not afraid of heights, willing to work at high elevations Able to work in office, warehouse environment as well as in the field Big egos need not apply MUST have a valid NYS Driving License (or similar) ADDITIONAL DESIRED QUALIFICATIONS: Technical - Experience with Slack, Microsoft Office Suite, Google Suite, emailing capabilities and business systems Adobe Creative Suite and Graphic Design background Ideally can ride a scooter or motorcycle as well as drive large commercial vehicles such as cargo vans, pick-up trucks, and box trucks OSHA certifications and/or training Rigging/ Scaffolding experience/ license a plus Electrical, Plumbing or any other construction related skills Trello or other Project Management Platform knowledge a plus RESPONSIBILITIES: This position is responsible for supporting and managing the effective, on-time completion of daily activities required for the shop, in accordance with the project plan schedule and the company's policies and practices in a professional, productive and positive manner. The NY Shop Assistant will spend a majority of his or her time in the shop, however, since most of our work is outdoors, he or she may be required to spend time in the field as well to support the paint team with any installations, delivery runs and to make sure projects are running smoothly and efficiently. This person will support conditions of each project from start to finish to ensure that projects are completed on-time and on-budget. Production Support - He/she works closely with the production, shop, operations teams and owners to support and manage aspects of multiple painting projects simultaneously. This person will be calm under pressure and able to work with all kinds of personalities, in a deadline driven environment. 1. Prepare, pack, and ship the materials for ongoing and upcoming projects 2. Wall preparation such as priming, graffiti maintenance, set up of scaffolding, installing scaffolding, installing physical signage and illumination, research and purchase of materials needed, etc. 3. Drive the company truck/vehicles, load/pick up and unload/drop off supplies and equipment for projects 4. Design, build and maintain work stations and workflows 5. Communicate verbally and digitally the status of tasks and projects and help manage the workflow within the shop as needed with the operations team, pre-production team and ownership 6. Develop, upgrade and maintain on-site storages and roof protections as needed 7. Train new apprentices and team members on shop practices, pre-production processes, graffiti maintenance, and any other procedures as required 8. Support the paint and production teams where and when needed Shop Maintenance/Upgrading: The Shop Assistant will be responsible for the upkeep and development of the shop and office, maintaining and organizing them. Duties include: 1. Order / pick up supplies 2. Maintain and organize inventory 3. Keep all areas of the shop clean and organized such as building area, supplies shelves, restroom, etc. as well as trash/recycling removal on time with pick up 4. Innovate, research and execute ideas to improve efficiency and processes for mural production and the shop/office 5. Work with ownership and other team members to help develop and maintain new areas of the shop/s 6. Work with local teams in other markets (i.e. San Francisco, Atlanta, Los Angeles) to help upgrade shop/s, supplies and materials as required 7. Work with vendors to organize, maintain, repair, order, and schedule inventory of materials and supplies, equipment, lighting and other services related to the shop, production and wall upgrades and maintenance for NY shop as well as other markets 8. Assist with Warehouse renovations as required (coordinating projects, vendors, hands-on repairs and renovations in a timely and efficient manner) including building, wiring, network setup, etc. 9. Vehicle and equipment maintenance, repair and cleaning 10. Other duties as assigned TERMS & COMPENSATION: Salary and hours: Starts at $25 per hour. The position is full-time and eligible for benefits after 90 days of full-time status. Flexibility required - This is a demanding position. The schedule includes early mornings, nights, weekends, some holidays and occasionally on-call WORK CONDITIONS: (include but not limited to) Required to occasionally work in high, precarious places using scaffolding, ladders, Scissor lifts or boom lifts or chairs. Occasionally works near moving mechanical parts. Occasionally exposed to wet, and or humid conditions, extreme heat, vibration and inclement weather. Noise level in the work environment may be loud. The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. There may be opportunities to travel. Apply New York, NY

Pepsi < Back SUPER BOWL LX Overview Service Outdoor Advertising, Content Creation industry CPG markets San Francisco Wall(s) 1 Wall impressions 1.1M_ In the lead-up to Super Bowl LX, Pepsi and OMG partnered with Overall Murals to create a large-scale hand painted wallscape that captured both the energy of the game and the cultural weight of the Bay Area hosting it. The artwork centered on a bold declaration, “THE BAY DESERVES”, pairing a Pepsi Zero Sugar can and Super Bowl-branded football with the unmistakable silhouette of the Golden Gate Bridge . Designed as a reflection of the moment, the mural blended national sports culture with local pride, positioning the brand as part of the city’s rhythm rather than an interruption. As the Super Bowl expanded beyond stadiums and screens, the wall became a visual marker of anticipation, celebration, and place. The mural was strategically placed on our wallscape in Union Square , one of San Francisco’s most active and visible corridors. Surrounded by transit hubs, retail, restaurants, and constant pedestrian flow, the location ensured the piece would be seen by commuters, tourists, and early-arriving fans alike. Over six days, Overall’s Walldogs hand painted the illuminated wallscape in full public view, making the production process part of the experience. As the artwork took shape, it became a neighborhood beacon and a central point where attention naturally gathered in the days leading up to kickoff. By activating early, the campaign generated 1.1M+ impressions before Super Bowl weekend, anchoring Pepsi in the city before peak saturation hit. The impact extended beyond the wall through content documenting the labor behind the scale, highlighting the human effort behind a highly visible moment. Rather than reacting to the Super Bowl, the project shaped it, demonstrating how hand painted out-of-home can define cultural moments before they officially arrive. Previous Next

Amazon < Back TRANSPARENT Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The critically acclaimed, Amazon Original show, Transparent is back with a new season and new secrets. Created by Jill Soloway best known for the series Six Feet Under the show has received a vast amount of praise for the role of Jeffrey Tambor as a transgendered individual. The cast also stars Judith Light, Amy Landecker, Jay Duplass, and Gaby Hoffman and explores the family's different directions in life. This summer, Overall Murals hand painted a mural, in the heart of Venice Beach, California to bring hype to Season 3. The artwork is based off of& Transparent's Here I Am movement and portrait of the cast created by artist, Gill Button . OM also painted the empty frames, blank canvases to later be filled in. Amazon reached out to various artists via Instagram to paint the smaller murals surrounding the central image. These were portraits meant to portray the #HereIAm campaign and embrace the beauty of individuality The social media takeover aimed to empower everyday people to share their transformations and progress, connect within the community and express themselves; this is in line with one of the central themes of the show. Previous Next

StreetEasy < Back LET THE JOURNEY BEGIN Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 1.3M+ StreetEasy, New Yorkers' trusted real estate platform, embarked on a campaign titled ' Let The Journey Begin .' This was not just a marketing campaign; it was a unique artistic narrative that intertwined the timeless elegance of Renaissance art with the vibrant energy of modern-day New York City life. The essence of "Let The Journey Begin" lies in its ability to capture homebuying's multifaceted emotions and challenges. StreetEasy aimed to resonate with individuals at various stages of their journey towards homeownership, from the initial contemplation to the exhilarating moment of receiving the keys to their new abode. To bring this vision to life, StreetEasy collaborated with Mother New York, a renowned creative agency known for its innovative ideas. Together with artistic partner Buck , they crafted a series of visually striking artworks inspired by Renaissance paintings. Each piece of art depicted seven pivotal milestones in the homebuying process, peppered with subtle nods to iconic New York City landmarks and culture. But StreetEasy's innovation didn't stop there. Recognizing the power of unconventional mediums, they decided to paint the town—quite literally. Teaming up with Overall Murals, StreetEasy commissioned a hand painted mural in the bustling Soho/Nolita neighborhood, captivating 1,246,328 passersby and extending the campaign's reach beyond traditional advertising channels. By blending classical artistry with contemporary storytelling, StreetEasy engaged and empowered prospective buyers on their journey toward homeownership. The campaign's success solidified StreetEasy's position as the ultimate destination for individuals navigating the complexities of New York City's real estate. Previous Next

ORGANIC VALLEY < Back PROTECTING YOUR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta, Boston, Nashville Wall(s) 3 Walls impressions 1.1M+ When Organic Valley approached us to bring their award-winning " Protecting Where Your Food Comes From " campaign to outdoor advertising, their mission of supporting family farms drew us in. As a family-owned business ourselves, we were immediately on board with their message. We were excited when Organic Valley came to us with the vision of incorporating some 3D elements. Initially, they considered physical objects to make their campaign truly immersive and unforgettable. But we saw a chance to do something even more innovative. That's where we came up with the idea of using anamorphic art. It's a technique that creates the illusion that objects are popping out from the wall while actually being 2D (and fun fact: we won an award for our anamorphic work for Paul Smith!). This project was a fun challenge, requiring us to blend the painted elements with the existing building facades meticulously. We had to carefully match the colors of the surrounding brickwork to create the illusion of butterflies flying out from the artwork. To ensure these murals were seen by people who would appreciate them, we picked three fantastic neighborhoods that share Organic Valley's values: Poncey-Highland in Atlanta (Unit A-12), Allston/Brighton in Boston (Unit BOS-05), and East Nashville in Nashville (Unit NA-02). These are places where the demographic cares about going organic and supporting businesses doing good things for the planet. Hand painting these murals was essential. It allowed us to perfectly capture the nuances of the brickwork and achieve the seamless integration needed for the anamorphic illusion. We're so proud of how these murals turned out and how we added a new dimension (literally!) to Organic Valley's campaign. And to give you a glimpse behind the scenes, we've created a timelapse video that shows the entire process from start to finish - check it out ! Previous Next

Lincoln Park Get to know the area Lincoln Park emerged from 1860s cemetery grounds and farmland, renamed to honor the assassinated president before transforming into one of Chicago's wealthiest enclaves . The neighborhood's Victorian mansions and row houses survived the Great Chicago Fire, while landmarks like the Biograph Theater (where gangster John Dillinger met his end) and the famous zoo (established 1868) anchor its cultural significance. This north side gem perfectly illustrates Chicago's remarkable evolution from frontier settlement to sophisticated urban center. Today, the neighborhood buzzes with activity along its tree-lined streets, with unique shops and an exciting mix of restaurants. With DePaul University bringing youthful energy and attractions like the popular free zoo and conservatory offering green spaces to enjoy, Lincoln Park strikes a perfect balance between collegiate vibrancy and family appeal . The easy access to the lakefront, variety of entertainment options, and well-preserved historic character all help maintain its reputation as one of Chicago's most treasured residential sanctuaries . Population 69.6K Household income $149K+ $ Median age 32 Personas Income level Middle to upper-middle class Occupation Finance, Law, Medicine, Technology, and Business Interests Dining at trendy restaurants, staying active, enjoying arts and culture, and shopping at local boutiques Lifestyle: Families and young professionals who value an active, family-friendly lifestyle Education Bachelors Degree, Graduate degree Top Destinations Lincoln Park Zoo A historic, free-admission zoo offering diverse wildlife, scenic gardens, and educational experiences. Lincoln Hall A premier music venue known for its top-tier acoustics, and a lineup featuring both emerging and established artists. Green City Market A vibrant farmers market offering fresh, locally sourced produce and artisanal goods. Lincoln Park was once a cemetery! In the mid-1800s, the city relocated thousands of graves to make way for the park, though some remain beneath the grounds today. FUN fact Whether it’s commuters, students, or families exploring the neighborhood, our clients message reaches an engaged audience in a setting where it truly sticks. Blake Davis, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. N. Clybourn Ave. & W. North Ave. C-06 This bold wallscape makes a splash in Lincoln Park, one of Chicago’s most picturesque and sought-after neighborhoods . Just steps from the lakefront, North Avenue Beach , and the sprawling green of its namesake park, the area buzzes with joggers, families, and locals hitting up high-end shops and wellness spots. From Apple to Design Within Reach , style and sophistication are on full display. Surrounded by tree-lined streets, iconic architecture, and an easygoing, active vibe, this prime location puts your brand at the center of a lifestyle where fitness, fashion, and culture effortlessly collide. Weekly impressions 201.5K+ Dimensions 629 Sq Ft Facing North Why Advertise here? Lincoln Park positions brands before a fashion-forward demographic in one of Chicago’s most vibrant commercial hubs . This coveted location offers more than visibility, it's surrounded by upscale retailers, fine dining, and cultural attractions. With 36 annual parades , 40+ film festivals , 74 music festivals , and more than 200 theaters and 250 live music venues throughout the city, Lincoln Park sits at the heart of Chicago’s dynamic cultural scene. Boasting a mix of engaged locals and over 20 million annual visitors , this is the ideal environment for impactful brand engagement. Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

FANTA < Back WHAT THE FANTA Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 6 Walls impressions 3.8M+ Just when you thought Overall Murals couldn’t have more “glowing on,” we’ve put up six high-impact, glow-in-the-dark, eye-level hand painted walls for a Coca-Cola brand Fanta in Brooklyn ( Bushwick ) and ( Williamsburg ) and LA ( DTLA ) , Hollywood , Venice , and Melrose ) garnering a total of 3.8 million impressions. This is the first CPG brand to utilize glow-in-the-dark hand painted murals, and what better timing than around Halloween? https://www.youtube.com/watch?v=OnbRQbrY5ps OM took the hand painted helm for what Fanta describes as “a trick and treat”. The soft drink, a “hauntingly delicious mystery flavor,” will turn your tongue temporarily black. These alluring and innovative murals feature both white translucent paint and a custom mixed lime-green fluorescent paint all over its graphic illustration of bats and spooky trees. Both types of paints absorb UV light from the sun during the day and are further boosted to shine by the blacklights positioned above every wall. Just in time for Mischief Night, they glow-in-the-dark from dusk till dawn. On each mural, a QR code was hand painted with translucent paint, which boosts the white paint beneath it, and so that when anyone passes the mural, day or night, they can scan the mural and be directed to an interactive website to guess what flavor the new Fanta is. OM has a successful history of incorporating fluorescent and translucent paint for its premium wallscapes, and we are proud to add Fanta to our esteemed list. This is just one of the innovative projects we’ve done for Fanta this year, the other being a colorful mural in the Little Five Points neighborhood of Atlanta, which included a Fanta Orange scent dispenser . We loved working on these murals. The minute the paint hit the wall, the color blinded us, letting us know that we were on the right track. The murals show all kinds of classic Halloween iconography, from spider webs to haunted houses, but also a deathly hand reaching from the ground for…what else? A black bottle of Fanta, which we boosted with translucent paint. Like the best horror movies, you can’t look away: view them if you dare, but no screaming. And please don’t lick these high-impact street-level walls; only the soda turns your tongue black, while our flourescent paints, with its gory green glow, might not do the trick. It’s a visual treat only. Happy Halloween from OM and Fanta! Previous Next

PORSCHE < Back PORSCHE MACAN AR Overview Service Outdoor Advertising, Content Creation, Special FX industry Automotive markets San Francisco, Atlanta, New York Wall(s) 3 Walls impressions 2.6M+ History and class come to mind when one thinks of the famed luxury auto brand Porsche. Sometimes mispronounced as “Porsh” when in fact it’s the two-syllable “Por-shuh”, the vehicle is often one of the most desired cars when you ask people about their dream ride. It’s luxury, no matter how you pronounce it. The new model with its sleek design came to life with a new AR-painted wall campaign featured across multiple cities on easy-to-access street-level walls. The new design, with its vibrant blue paint, popped out in New York, San Francisco, and Porsche’s North American HQ city of Atlanta. The AR feature allowed interested consumers to test-drive the car without having to make a trip to the dealership. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next