The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

Suntory < Back -196 LEMON VODKA SELTZER Overview Service Outdoor Advertising, Content Creation industry Alcohol markets Los Angeles Wall(s) 4 Walls impressions 2.4M+ Inspired by Suntory’s #1 best-selling seltzer in Japan, the new -196 Lemon Vodka Seltzer hit the U.S. market with a burst of flavor, and we made sure the launch looked just as refreshing as it tastes. We hand painted four vibrant murals for Suntory’s -196 campaign on the Venice Beach Boardwalk in Los Angeles. The design leaned into the drink’s hero ingredient: bright, juicy lemons. We used bold, high-contrast yellows that popped under the California sun, making the mural just as eye-catching from a distance as it was up close. The Venice location wasn’t just a backdrop; it was the perfect stage. Positioned along one of the busiest attractions in Los Angeles, the mural tapped into a constant flow of locals, beachgoers, and tourists. It served as both a piece of public art and a larger-than-life billboard, introducing the refreshing -196 experience to anyone strolling the boardwalk. With its vibrant colors, beachside setting, and unmistakable branding, the mural brought the taste of summer straight to Venice, one lemon at a time. Previous Next

Choosing a superior location starts with deep analysis and thoughtful research insights. We use in-depth market research to identify the best locations and offer them at a competitive price to help lay the groundwork for a successful campaign with the best return. our locations Choose from one of our 80+ premium locations in high-traffic areas, shopping districts, nightlife des tinations, and downtown hotspots. New York City Los Angeles Chicago San Francisco Atlanta Seattle Philadelphia Boston Austin Beyond hand paint Beautification & Upkeep We use the highest quality paints and anti-graffiti finishes to protect the surface of our buildings and take responsibility for immediate coverage of any graffiti. Additionally, we invest in upgrades and improvements to our walls such as stucco, repairs and plant/weed maintenance through weekly wall maintenance so your outdoor advertising mural maintains at its highest quality. Work With Us We work with Overall Murals due to their great locations and unique placements they have to offer as well as the service they provide to my team and clients. Their team of artists do a great job of capturing the essence of the creative and bringing it to life." TECHNOLOGY CLIENT, MEDIA MANAGER Custom Scouting We find you walls that get you the best return for your campaign. Our process sets you up with a location that has the creative potential and opportunities most suitable to your brand. Our administrative team and network of experts research all applicable municipal restrictions and permissions for our walls. We stay up to date on all certifications and restrictions to keep our landlord relationships smooth and as seamless as possible. Work With Us Custm Scouting

Havaianas < Back HEADQUARTERS Overview Service Commercial Signage industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions As the world continued to shelter in place under the dark looming cloud of COVID-19, the original flip flop sandal maker brand, Havaianas decided it was time to upgrade their new North American HQs building, located off of Abbott Kinney Blvd. in Venice Beach, CA, and add a vibrant splash of color and soulful design. The inspiration and original design was sourced from an old school Havaianas catalogue and originally created by Brasilian artist, XYZ. The artwork was then digitally manipulated and retooled by Overall Murals to fit perfectly on the new HQ's building. Over the course of 10 days in late June / early July, the Overall Murals paint crew worked in unison to deliver the goods. The vibrant colors and bold imagery radiate an uplifting and festive vibe that reflects the heart and soul of the best flip flop and sandal maker in the world. Previous Next

Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 129M + The time has come for Los Angeles's most Instagrammable spot to peel back its bright pink layer and reveal its Paul Smith Signature Stripe. The famous Pink Wall on Melrose gets a makeover! This change c omes as a huge surprise for the daily influencers and tourists who visit the “instafamous” Paul Smith Melrose Avenue shop for its well-known bright pink backdrop that has ignited a #pinkwall hashtag all over Instagram. Now, the landmark on Melrose Avenue has a new look with a design made in-house by our out-of-the-box (literally) thinking Art Studio team. The Paul Smith creative team based in London, approached OM Art Studio with an idea to design a special mural and transform this famous corner. The design will celebrate the brand's iconic motif. They wanted a trompe l'oeil-like mural that appeared as if the hot-pink exterior of the storefront was being ripped away to reveal Paul Smith’s inner Signature Stripe. How did we achieve this effect? We were resourceful in our pursuit of the perfect, choosing a box we use to ship gifts to our clients as a small Paul Smith Store model (Is this a store for ants!?). We sourced the brightest pink paper we could find from our local art store Blick, to recreate the iconic pink wall. We gently sprayed both sides of the box with adhesive, attached the pink construction paper to its exterior, and began to tear and peel. After only one try, we found the effect to be a great representation of Paul Smith’s original design request. The results can be seen below: Yes, we could have spent time researching a great peel and tear stock effect on the internet or manipulating a shadow in photoshop, but our team wanted to present Paul Smith with a design that reflected the real deal - The shadow from the peel was sourced by New York City's finest sunlight hitting the pink paper. And the real paper tear was created by our nimble fingers gently pulling back the pink paper for an authentic tear effect. For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. Once Paul Smith approved our design, our OM production team launched a full-court press, sourcing 15 gallons of paint we custom-mixed by eye to match the 40 different colors that makeup Paul Smith’s signature stripes. We used two types of paint, including water-based paint with a flat sheet (including the “Pink Ladies” wall color) to hand paint the pictorial effects of the shattered wall. The second paint was our go-to, glossy oil-based enamel to create a vibrant hand done super straight line work. The juxtaposition of the two different mediums is rather dynamic. The contrast of the two textures gives the effect of the signature pink shedding its skin to reveal a glossy and fresh new layer of Paul Smith’s Signature Stripes. This is a first for Overall Murals to use this technique of using two types of based paint and after seeing the results, it won't be our last. “It was insane seeing how many people photographed and took videos of our painters revealing a new wall design. In no time our painters will be #instafamous too!” comments OM Senior Producer Hayden, as he watched passersby’s response to the design change. The mural has been photographed with Actors Matt Rogers , Mason Gooding and Sam Richardson , danced in front of, and slowly revealed each day by Instagrammers killagramz3xl , and TikTokers @notbfiner , all of whom excitedly anticipated the ultimate BIG REVEAL. Previous Next

CTCP < Back NICOTINE = BRAIN POISON Overview Service Outdoor Advertising industry Non-Profit markets Los Angeles Wall(s) 2 Walls impressions 1.47M+ California Tobacco Control Program continues its efforts to resist big tobacco and bring much-needed awareness to the harmful effects of tobacco products with strong visuals and bold statements. As Los Angeles continues to re-open, the CTCP hand paints will serve as another line of defense to make tobacco products less acceptable, less accessible, and less available. For the second consecutive year, CTCP teamed up with OM to paint an informative statement that Tobacco Products = Brain Poison, on the iconic Venice Beach Boardwalk and in Hollywood above the Walk of Fame. As the world eagerly emerges from the COVID-19 lockdown, this messaging will reach the masses and push the needle for those ready to ditch their harmful habit. Previous Next

Nike < Back WINNING ISN'T FOR EVERYONE Overview Service Outdoor Advertising industry Fashion & Apparel markets Los Angeles Wall(s) 1 Wall impressions 2M+ In the 2018 U.S. Open final match against Naomi Osaka, Serena Williams had a heated exchange with the umpire and smashed her tennis racket in frustration. Similarly, Kobe Bryant's strong desire to win and aversion to losing often led to him hogging the ball, affecting his relationships with teammates. While some people see these actions as unsportsmanlike, they exemplify the intense drive required to be an elite athlete. Nike's latest Olympics 2024 campaign, "Winning Isn't For Everyone," emphasizes that achieving greatness means defeating the competition, which demands an emotional drive to win and often leaves little room for niceties. That bold statement captures the essence of some of the greatest athletes, including the great Kobe Bryant . This campaign pays tribute to Bryant's relentless work ethic, undying competitive spirit, and philosophy that true success is reserved for those willing to put in the work, the time, and the effort. Through this campaign, Nike encourages athletes to push beyond their limits, embracing the journey of striving for greatness. We had the incredible opportunity to partner with Nike to hand paint a mural embodying the campaign's powerful message. Located in the WeHo/Fairfax area of Los Angeles , this 2,175-square-foot wrap-around mural is a tribute to Kobe Bryant's legacy and a visual representation of Nike's message. The mural features the iconic Kobe Bryant and prominently displays the campaign's tagline, "Winning Isn't For Everyone." This phrase, rendered in massive, bold lettering, is impossible to miss. For thousands of drivers and pedestrians, the mural is a constant reminder of Bryant's ethos. “Advertising is notorious for creating these heroes on large structures with beautiful images of people we admire,” Nike spokesperson said. “Also confronting the text on such a massive scale here is provocative because it’s a forward, assertive tone that we are taking.” This mural comes right after Nike released a video for the campaign featuring all-star athletes like LeBron James, Serena Williams, Giannis Antetokounmpo, Victor Wenbanyama, Sha'Carri Richardson, A'ja Wilson, and more. The video and mural synergy amplifies the campaign's impact, creating a cohesive narrative across multiple platforms. See it in action on our Instagram . Previous Next

MrBeast < Back FEASTABLES Overview Service Outdoor Advertising, Content Creation industry CPG markets New York Wall(s) 1 Wall impressions 1.7M+ Feast your eyes, but don’t lick the wall (we know it’s tempting). To announce the launch of MrBeast’s candy brand, Feastables, we hand painted this vibrant mural in the bustling SoHo, New York . The creative, featuring a deliciously gooey chocolate treat and the cheeky tagline “DON’T LICK THE WALL,” was a perfect fit for our team to bring to life with bold color and precision technique. We didn’t stop at the wall. To extend the campaign’s reach, we captured the mural through video with the same energy and playfulness you’d find in a MrBeast YouTube drop: fast-paced edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product. The video featured the painting process, the final mural, and moments of product placement and live engagement. Passersby were treated to a sample of Feastables and shared their reactions on camera, amplifying the campaign beyond the physical wall and into digital channels. Feastables isn’t just serving up chocolate, it’s on a mission. The brand is Fairtrade certified and dedicated to ending child labor in the cocoa industry. They’re raising the bar by challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product itself. This mural received over 1.7M+ impressions from foot traffic alone, showing how a bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch. Previous Next

River North Get to know the area Back in the '70s, River North was where the cool kids flocked when they needed space to create. Artists with big dreams and small budgets snatched up dirt-cheap warehouses, splashing color across this former industrial zone. Almost overnight, what was once a forgotten chunk of Chicago north of the river blossomed into a gallery-packed paradise that put the city's creative spirit on full display. Fast forward to today, and River North is Chicago's playground for the senses . Foodies feast at trendy hotspots while cocktail enthusiasts chase the perfect skyline sunset from swanky rooftops. The streets pulse with energy as gallery-hoppers, shoppers, and night owls weave between architectural gems both historic and modern. It's where Chicago shows off its fun side - no reservations required. Population 24.2K+ Household income 150K+ $ Median age 37 Personas Income Level Middle to upper-middle class Occupation Creative Directors, UX Designers, Financial Analysts, Corporate Attorneys, Gallery Curators, Tech Startup Founders, and Digital marketers Interests Contemporary art exhibitions, dining experiences, craft cocktails, architecture, high-end shopping, rooftop socializing and wellness pursuits Lifestyle F ast-paced urban lifestyle balancing demanding professional work in creative or financial fields Education Bachelor's Degree, Graduate Degree Top Destinations The Merchandise Mart A hub for design showrooms, tech companies, and exhibitions, and the Art on theMART digital art projection. House of Blues Chicago A lively venue known for live music, Southern-inspired cuisine, and iconic nightlife. Chicago Riverwalk A scenic waterfront path lined with restaurants, bars, and public art. River North is where the famous Chicago-style deep-dish pizza was popularized, with iconic spots like Pizzeria Uno calling the neighborhood home since 1943. FUN fact We’re proud to be the only hand- painted mural in River North! This neighborhood is where art meets commerce, buzzing with professionals by day and transforming into a vibrant social scene by night. It’s an unbeatable location for advertising. Jordan Leibstein, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Grand Ave. & N. State St. C-08 Positioned at the epicenter of the city's cultural and commercial hub , this wallscape captivates an upscale audience of design-conscious professionals , luxury shoppers , and affluent tourists as they traverse this high-traffic corridor . Surrounded by acclaimed destinations like Maple & Ash steakhouse, the prestigious 21c Museum Hotel, ACME Hotel, AMA Plaza, the world-renowned Merchandise Mart , and just steps from Michigan Avenue's Magnificent Mile , this strategic location leverages River North's unmatched demographic advantage. Weekly impressions 166K+ Dimensions 931 SQ FT Facing East Why Advertise here? With over 100 restaurants packed into these streets, plus 50+ art galleries drawing crowds year-round, you're tapping into serious foot traffic . The area scores a walkability rating of 95/100 , meaning people actually see your mural while strolling between their $16 cocktails and shopping sprees. River North attracts roughly 50 million visitors annually , who come specifically to splurge on good times. Why advertise here? Because this is literally where your target audiences hang out . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Glossier < Back LIP GLOSS Overview Service Outdoor Advertising industry Beauty markets San Francisco Wall(s) 1 Wall impressions 820K+ Glossier's first ever hand paint campaign, the popular beauty brand chose San Francisco's trendy Marina District as its inaugural site. The sleek mural captured the simplistic, yet vibrant nature of Glossier. Over the course of six days, Overall Mural's best photorealistic painters carefully dressed up the San Francisco wall with bright pink lipsand a gorgeous blend of cosmetic pigments to bring the brand's vision to bustling Lombard Street. The sparkles from Glossier's cult favorite, lip gloss glisten in the mural, genuinely reflecting off of the wall. The bold white lettering on top stands out from a distance and is a shining example of the perfect out of home advertising campaign.Hand paint perfectly compliments the brand's mission, to create fun, easy, imperfect, andpersonal products.| Previous Next

Marvel < Back AVENGERS Overview Service Outdoor Advertising industry Gaming markets New York, Chicago Wall(s) 5 Walls impressions 6.29M+ We all need heroes to look up too. Fortunately for us, we got to paint some of the most popular super heroes on some of our premier walls in New York and Chicago. This campaign was to promote the anticipated release of the Avengers Fans young and old stopped on the street to get a glimpse of these classic crusaders as our team painted them with their precision and eye for detail. Three of the artworks painted were made up of our SoHo domination, so the corner of of Canal and Lafayette street had some plenty of watchful eyes on it. Previous Next

The CW < Back NAOMI Overview Service Outdoor Advertising, Special FX industry Entertainment markets Atlanta, Los Angeles Wall(s) 2 Walls impressions CW's new drama series Naomi was announced on our Los Angeles wallscape. To pique the interest of passersby, our paint crew used fluorescent paint to draw attention to specific areas of the mural at night. Symbols, names of shops, and a swoosh from the top of the mural to the main character, Naomi were lit up to help build curiosity around the tv show . any passerby was curios about what they meant, they would have to watch the show and find out! Previous Next