To launch a product rooted in purity, the campaign called for a visual language just as refined: the

Murals to hand paint a colorful, eye-catching, anamorphic mural in Downtown Los Angeles as part of the launch The launch campaign emphasized sliced elements' convenience and excitement, metaphorically connecting the concept to Captain Morgan's new product line. Originally, the area behind the tear was planned to be white, but our in-house production team proposed through the crowd, making a lasting impression and highlighting the adventurous essence of its new product

edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product The video featured the painting process, the final mural, and moments of product placement and live engagement challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch.

industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 4 Walls impressions 4M+ White Claw launches The launch of a new drink calls for no less than four hand-painted murals in three major cities across the country, where tourists and locals alike witnessed the hand painted reveal of the new White Claw product

Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 2.9M+ BRIEF Don Julio 1942 launched By translating a premium product launch into a hand painted public artwork, the campaign delivers a memorable

Entertainment markets Los Angeles Wall(s) 2 Walls impressions 1.4M+ Brief Spotify is promoting the launch Build Overall Production executed two hand painted murals in the Venice and Abbot Kinney neighborhoods

Wall impressions 319K+ Hellmann's is a brand committed to using sustainably sourced ingredients in its products Recently, it launched a unique campaign called Save Our Sandwich (S.O.S) to draw attention to the possible Hellmann’s predicts that the sandwich will become extinct by 2043 due to environmental challenges that

the Oura Ring 5 to highlight one of its most refined product innovations yet: a lighter, more comfortable entirely by hand, the mural combined photorealistic rendering, intricate natural textures, and precise product reproduction to create a collection of oversized visual metaphors that transformed a product benefit IMPACT Installed in the heart of Williamsburg, the mural turned a product feature into a visual story nature-inspired imagery, and content capture, Oura created a campaign that transformed a technical product

Fashion markets Los Angeles, New York Wall(s) 4 Walls impressions 5.2M+ BRIEF To celebrate spring, Nuuly launched Build Overall Production hand painted four murals across New York and Los Angeles , combining street-level

With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch

To celebrate the game's launch, Microsoft Xbox partnered with Overall Murals to create a hand painted From May 15–23, projection mapping was layered onto the mural, adding motion and visual effects that By blending hand painted artistry, illumination, and projection mapping , the installation turned a game launch into a real-world experience that felt right at home in a city built on imagination.

New York, Chicago Wall(s) 2 Walls impressions 3.2M+ Ancestry, the global leader in family history, launched In Chicago, the murals connect to “The Women Who Built Chicago,” a public bus tour launched during Women