TikTok < Back DARE TO BE Overview Service Outdoor Advertising, Overall Creative industry Technology markets Atlanta Wall(s) 6 Walls impressions 5.9M+ Overall Murals painted a total of six walls in Atlanta for TikTok during Super Bowl LIII weekend. Each wall was designed by celebrated graffiti artists whom we selected to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline “Dare To Be”. Each wall was designed by celebrated graffiti artists selected from Overall Mural's elite network of artists. TikTok asked each artist to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline "Dare To Be" We looked to homegrown talent for our second new wall in Tuxedo Park. The bright yellow design created by Mister Totem was inspired by the streets of Atlanta themselves, according to the artist “every line represents a street in the city.” This was a special campaign for us, as we premiered three new walls in our favorite southern metropolis. The distinguished MERLOT designed the Little Five Points wall where she relied on her skills as both a graffiti legend and graphic designer to create a mural that represents TikTok’s energy. Her mural design almost tricks the eye into believing the image is moving on the wall. The design for our third première wall was created by another Atlanta-born graffiti star, AWE2 This wallscape, just blocks from Mercedes-Benz Stadium Downtown ATL incorporates the city skyline and uses colors that reflect the excitement gathering in the city as it builds towards the Super Bowl. Just around the bend in Sweet Auburn, acclaimed artist MAST created a design for TikTok based on the silly antics of the app’s users blended with his signature bold colors and heart shapes. The renowned and legendary Atlanta muralist, Dr. Dax created a design for a wall that is not just in his home city but in his home neighborhood. Our wall in Midtown displayed the mottos Dr. Dax lives by, in classic DAX style, and captured the TikTok spirit which challenges people to #daretobe who they want to be. The debut wall in the neighborhood of Atlanta was designed by the prominent graffiti artist AMUSE126 whose signature curved designs were the perfect fit. Previous Next

Mountain Dew < Back The Dew Tour Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 393K+ The Dew Tour is an extreme sports event set during the pique of summer, packed to the gills with new, unencumbered athletic talent. Celebrating its Anniversary this past September amid the two-day Toyota Championship - Dew Tour Toyota Championship The Dew Tour took to the streets of Brooklyn, New York for the first time ever. The street-style BMX/Skate competition heated up outside the popular House of Vans venue, complementing the urban backdrop of Greenpoint. Mountain Dew Tour enlisted Overall Murals to further enhance the scene. Eager competitors and steady spectators crowded along Franklin Street, in front of our hand-painted piece. The accomplished artists were able to successfully enlarge the Mountain Dew Tour's campaign ad, entirely out of quality oil paint mediums. Distinct gradation and subtle highlights were executed using a crosshatching technique. Mountain Dew's trademark yellow-green hue pops against the soft black and grays. The OM team managed to capture the vibrancy and vigor of 25-year-old professional skateboarder, Sean Malto who set the foundation for his budding career at the tender age of 10. Our composition added to the energy and becomes a part of the intensity, which is what this competition is all about. Previous Next

West Loop Get to know the area The West Loop wears its industrial past like a badge of honor. Back in the 19th and early 20th centuries, it was Chicago’s go-to spot for manufacturing and food distribution. The Fulton Market district was the beating heart of the city’s meat and produce scene, packed with factories and buzzing wholesale markets. As the old industries faded, the vibe shifted. Empty warehouses got a second life as studios, kitchens, and startups. These days, the West Loop is a lively neighborhood where old buildings mix with modern design. Former meatpacking facilities are now popular restaurants , and new lofts have revitalized the area. Population 22.7K+ Household income $133K+ $ Median age 32 Personas Income Level Middle to upper-middle class Occupation Finance, Health Care, and Education Sectors Interests Dining and culinary exploration, arts and culture, wellness and fitness Lifestyle Young professionals with disposable income who embrace a vibrant urban lifestyle centered around trendy restaurants, stylish bars, and converted industrial lofts Education Bachelor's Degree, Graduate Degree Top Destinations Restaurant Row Endless array of award-winning restaraunts, cool bars, hidden speakeasies, and more! Randolph Street Market A year-round market for vintage and antique finds. Greektown A bustling enclave with traditional restaurants, bakeries and delis. Oprah Winfrey's Harpo Studios operated in the West Loop for over 25 years, helping spark the neighborhood's transformation when she converted a former cold storage warehouse into a media hub in 1988. FUN fact West Loop is the perfect neighborhood to showcase our clients brand. Its bustling streets are filled with locals, tourists, and trendsetters, giving wallscapes maximum visibility and impact in one of Chicago’s most vibrant areas." Scott Burdick, SVP, Head Of Sales Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. S. Halsted St. & W. Jackson Blvd. C-05 This head-turning street-level wall pops in Chicago's coolest neighborhood hotspot . West Loop draws the city's trendsetters with Instagram-worthy restaurants , shops, and art spaces, all within reach of Google's massive office . Just steps away, Greektown dishes up genuine Mediterranean vibes with family-run restaurants and bakeries. This sweet spot blends hip modern energy with rich culture, getting your message in front of young professionals with money to spend in this buzzing area. Weekly impressions 79.6K+ Dimensions 340 Sq Ft Facing South Why Advertise here? This primo corner spot puts your brand right where tech brains and city adventurers cross paths. It's a round-the-clock hotspot, think Google folks on coffee runs, designers dashing between studios, and weekend crowds lining up for Restaurant Row’s hottest tables. With 41,644 people per square mile and easy access to major transit, you're reaching both the weekday hustle and the weekend crowd chasing that authentic Chicago vibe. Plus, traffic has jumped 215% since 2019 . Talk about prime-time visibility in a neighborhood that’s only going up. Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Jack Daniel's < Back COCA-COLA Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 393K+ The collaboration we’ve all been waiting for — Jack Daniel’s and Coca-Cola. These two iconic brands have joined forces to create a new, ready-to-drink cocktail, bringing convenience to your fingertips. To celebrate this long-awaited cocktail in the increasingly popular RTD category, Jack Daniel’s chose a large-scale painted mural in Williamsburg, Brooklyn . https://www.youtube.com/watch?v=TFoytpk5xCg The mural features a hand painted life-size, photorealistic Jack and Coke can so detailed that passersby couldn’t resist standing in front of it and striking a pose. From the line work in the lettering to the photorealistic bubbles, every detail of the can was meticulously recreated, making it almost impossible to distinguish the mural from the real thing! With spring in full bloom and outdoor activities ramping up, Jack Daniel’s and Coca-Cola pre-made cocktails are the ultimate go-to. And what better way to remind everyone than with a 720-foot-square street-level mural that screams, “Come get your thirst quenched!” Williamsburg, get ready because getting together just got a whole lot easier! Beyond the wall, our in-house content creation team captured the whole mural painting process from start to finish. From paint mixing to the mural being painted and final drone shots of the completed mural, this promotional video takes the mural off the wall and into everyone's hands, giving the viewer an engaging, memorable experience. Now, let’s grab a few cans and enjoy! Previous Next

COCA-COLA < Back DREAMWORLD Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 836K+ "WOWOWOWOW! This one is something else!" Nothing makes our crew happier than receiving incredible client feedback on the final day of painting a dream-like mural for The Coca-Cola Company. Introducing, the fourth and final Coca-Cola Creations to drop, Dreamworld, Coke. This limited-edition beverage transports flavor tasters to another dimension with a new unexpected flavor.Our crew of painters brought the magic to Williamsburg, Brooklyn with a 443-square-foot mural. Passerbys are easily enticed by the mural for the bottle's scale, beautiful execution, and the illusion as though you could grab the bottle and be taken to a dreamlike dimension - And who isn't looking to escape during their mid-afternoon break? So, if you haven't tried the latest flavor, or if you're looking for a trip out of this world, get mesmerized in our latest mural all while sipping on the Dreamworld Coke. Previous Next

CHASE SAPPHIRE < Back YOUR INVITATION TO INSPIRATION Overview Service Outdoor Advertising, Overall Creative industry Finance markets New York Wall(s) 2 Walls impressions 3.6M After nearly two years of so many people putting travel on hold, Chase Sapphire decided to celebrate the return of travel in a unique, fun, engaging, and “soft” promotional style that coincidentally got people talking about the new benefits (did someone say, “points?”) rolling out of the Chase Sapphire rewards cards. The main objective of this was to get the word out about the new Chase Sapphire card benefits and drive people to their new IG page in an engaging way. Cue, their monumental campaign, Your Invitation to Inspiration. https://www.youtube.com/watch?v=3vcDZWaX5YI Chase Sapphire wanted to target young millennial professionals interested in traveling and experiencing life off the beaten path. Our impactful ground-level Brooklyn and Soho , New York wallscapes gave them the perfect locations to speak directly to Chase Sapphire’s potential cardholders. Our award-winning in-house Art Studio designed both murals, to display beautiful, bucket-list, travel destinations: Italy’s Almalfi Coast, Santorini, the Maldives, and Norway’s Northern Lights. Each location included unique engagement opportunities where passersby could imagine themselves swinging from a low-hanging lemon tree in the Amalfi Coast, diving into a pool in Santorini, posing on a dock by the beach in the Maldives, or camping in Norway under the Northern lights. Chase Sapphire wanted to incorporate as little branding as possible while maintaining brand awareness. This meant intentionally and strategically placing the Chase Sapphire logo throughout the artwork – on a speedboat, carved into beach sand, or on a wooden travel sign. The goal – gently remind passersby to think about Chase Sapphire without overwhelming the mural design. To increase the following for their newly launched Instagram account , we handpainted a scannable QR Code alongside each “journey” that encouraged onlookers to take “a Peek at Something New”. The QR code opened up in Chase Sapphire’s Instagram handle so people could follow the account and receive updates about Chase Sapphire’s latest rewards. The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. The QR Codes delivered immediate and trackable results building increased consumer enthusiasm for the brand and curiosity about Chase Sapphire’s new rewards program benefits. Passersby, including influencers, @franconorhal , @Tourdelust , and @Jermcohen , and brand Secret NYC, took advantage of the artwork’s engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments. Add to that 1,341,559 total Instagram impressions and an increase of 20,329.4% in Chase Sapphire’s followers. The murals received plenty of kudos from passersby and considerable media coverage, including articles in Business Insider , Johnny Jet , AFAR , and Secret NYC . BEYOND THE WALL To bring its new Williamsburg mural to life, OM’s in-house content capture team created a video documentary that encapsulated the buzz and engagement delivered during and after mural production.Our post-production team spent every one of the nine painting days capturing the hand paint process – from the first brushstroke to the last in – real-time to documenting the full impact this mural and its message had for Chase Sapphire and its direct consumers. Chase Sapphire used the video clips to continue promotion on its social media platforms. Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. Previous Next

Amazon < Back TRANSPARENT Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The critically acclaimed, Amazon Original show, Transparent is back with a new season and new secrets. Created by Jill Soloway best known for the series Six Feet Under the show has received a vast amount of praise for the role of Jeffrey Tambor as a transgendered individual. The cast also stars Judith Light, Amy Landecker, Jay Duplass, and Gaby Hoffman and explores the family's different directions in life. This summer, Overall Murals hand painted a mural, in the heart of Venice Beach, California to bring hype to Season 3. The artwork is based off of& Transparent's Here I Am movement and portrait of the cast created by artist, Gill Button . OM also painted the empty frames, blank canvases to later be filled in. Amazon reached out to various artists via Instagram to paint the smaller murals surrounding the central image. These were portraits meant to portray the #HereIAm campaign and embrace the beauty of individuality The social media takeover aimed to empower everyday people to share their transformations and progress, connect within the community and express themselves; this is in line with one of the central themes of the show. Previous Next

New York AT A GLANCE New York City is a stage like no other, where every block tells a story and every mural becomes part of the conversation. In a place fueled by creativity, diversity, and constant motion , hand-painted walls reach audiences at street level, weaving your brand into the city’s vibrant fabric. From historic neighborhoods to modern hubs of culture and commerce, New York offers an unparalleled backdrop to make an authentic, lasting impact . Soho I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Meatpacking District I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Tribeca I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Williamsburg I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Bushwick I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Dumbo I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Greenpoint I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Bed-stuy I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Red hook I'm a paragraph. Click here to add your own text and edit me. It's easy. Up harlem I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Queens I'm a paragraph. Click here to add your own text and edit me. It's easy. Up Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

WeWork < Back BOMBAS Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions For comfort driven sock brand Bombas, the guys at the Flatiron District office wanted something that could spice up their office a bit while visually representing and integrating with the Fung Shui of the office -- with the brand in mind, of course. The best investment I have ever made on the show by FUBU CEO Daymond John of Shark Tank, Bombas are no strangers to thinking outside the box (or spiral!). Integrated with their "Core Values" painted book set to display in their main meeting room, Overall also completed a windy, anamorphic illusion mural painted in the hallway leading from main office space to inventory storage. Anamorphic murals work with the space given and the people who inhabit use that space. In some senses they can be considered environmental graphics even if just for aesthetic purposes as seen here. The spiral winds into the ever so recognizable Bombas Bee! Previous Next

Modern Love < Back ISA CHANDRA Overview Service Commercial Signage industry Restaurant markets New York Wall(s) 1 Wall impressions Isa Chandra , a vegan chef and author who was first discovered from her public access TV show, Post Punk Kitchen recently opened a restaurant in Brooklyn called Modern Love . To let the Brooklynites know about the new hotspot, the restaurant reached out to Overall Murals to hand paint the side of a massive wall in Williamsburg. The rich black offsets the white script in a playful notion drawing attention to the sign. Modern Love boasts elegant plates of vegan comfort food with a rustic ambiance to welcome its guests. Previous Next

StreetEasy < Back LET THE JOURNEY BEGIN Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 1.3M+ StreetEasy, New Yorkers' trusted real estate platform, embarked on a campaign titled ' Let The Journey Begin .' This was not just a marketing campaign; it was a unique artistic narrative that intertwined the timeless elegance of Renaissance art with the vibrant energy of modern-day New York City life. The essence of "Let The Journey Begin" lies in its ability to capture homebuying's multifaceted emotions and challenges. StreetEasy aimed to resonate with individuals at various stages of their journey towards homeownership, from the initial contemplation to the exhilarating moment of receiving the keys to their new abode. To bring this vision to life, StreetEasy collaborated with Mother New York, a renowned creative agency known for its innovative ideas. Together with artistic partner Buck , they crafted a series of visually striking artworks inspired by Renaissance paintings. Each piece of art depicted seven pivotal milestones in the homebuying process, peppered with subtle nods to iconic New York City landmarks and culture. But StreetEasy's innovation didn't stop there. Recognizing the power of unconventional mediums, they decided to paint the town—quite literally. Teaming up with Overall Murals, StreetEasy commissioned a hand painted mural in the bustling Soho/Nolita neighborhood, captivating 1,246,328 passersby and extending the campaign's reach beyond traditional advertising channels. By blending classical artistry with contemporary storytelling, StreetEasy engaged and empowered prospective buyers on their journey toward homeownership. The campaign's success solidified StreetEasy's position as the ultimate destination for individuals navigating the complexities of New York City's real estate. Previous Next