Prada < Back SUMMER 2025 EYEWEAR Overview Service Outdoor Advertising industry Fashion & Apparel markets New York Wall(s) 1 Wall impressions 740K+ In collaboration with Prada for their Spring/Summer 2025 eyewear campaigns, we brought striking, cinematic portraits to life through a hand painted mural on our high-visibility Williamsburg wallscape. The campaign, originally captured by fashion legend Steven Meisel, features award-winning actress Carey Mulligan and rising star Harris Dickinson, each known for their ability to transform on screen, a theme echoed in this mural’s design. This mural demanded extraordinary precision. Our team was tasked with painting the same two portraits, one of Carey Mulligan and one of Harris Dickinson, five times over. That’s 10 total portraits plus one of a model, each one requiring the same level of detail and fidelity as the first. Replicating photorealistic portraits at this scale, without digital printing, pushed our team’s technical skill and consistency to the limit. To ensure uniformity across every iteration, two of our most experienced painters worked in tandem on the pictorials , carefully aligning brushstrokes, shadows, and facial features for an uncanny level of visual accuracy. Each portrait on the mural was painted entirely by hand. No projection shortcuts. No shortcuts at all. Just the unmatched skill of our Walldogs and a commitment to translating Meisel’s photography into vivid street art that would stop passersby in their tracks. Every detail, from the subtle sheen of the sunglasses to the crispness of a shirt collar, was reproduced with painstaking care, proving once again that hand-painted still sets the gold standard in luxury OOH. The campaign celebrates Prada’s core values of transformation, repetition, and authenticity, and our mural became an extension of that vision, an immersive street-level experience in one of Brooklyn’s busiest neighborhoods. This bold and repetitive mural stood out not just because of its sheer size, but because it matched high fashion’s attention to detail with the craftsmanship of traditional mural painting. The result? A mural as timeless and refined as the brand it represents. Previous Next

GOOGLE < Back FIND THAT THING Overview Service Outdoor Advertising industry Technology markets Los Angeles, New York Wall(s) 8 walls impressions 9.5M+ "A picture is worth a thousand words" should be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content. That’s why it’s no surprise Google’s latest campaign, "Find That Thing," draws attention to their latest innovation - Google Lens. The image recognition technology system instantly delivers information related to the object to anything it identifies in real life. Someone struggling to describe something in words will find this latest and greatest technology as their new way to discover. So how did Google grab the lens of 4 million people across the country? Through hand painted murals, of course! Our crew painted 8 murals coast to caost, allowing passersby to "search what you see." From street level to large elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver Lake, and Downtown Los Angeles, hotspots for Gen Z dwellers. Each mural reflected the everyday lives of the younger generation. Whether it was a person or thing depicted in the image, the artwork portrayed the perspective of somebody using Google Lens to search for things they found interesting. From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster elites, anyone who passes these murals could quickly scan and find the item, or something similar, to what is in the mural - now how’s that for innovation! Previous Next

Ray Ban < Back SUMMER 2017 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 4 Walls impressions 1.1M+ Iconic eyewear, Ray-Ban part of Luxottica, is known for their rich photographic advertising campaigns and their latest summer campaign, celebrating their 80th anniversary, was no different. The OM crew hand painted the popular classic sunnies' creative across walls in SoHo and Brooklyn. A Ray-Ban wearer is unique and doesn't look back in the past. These trendy New York neighborhoods were ideal settings for the campaign's intent of promoting what the brand represents: individualism and authenticity, whilst rallying peopl to free themselves from society's pressures and norms. The bright neon colors within the original images, taken by well known photographer Steven Klein, bounced off the glossy painted brick and stucco surfaces. Previous Next

Car2Go < Back BROOKLYN Overview Service Outdoor Advertising industry Automotive markets New York Wall(s) 2 Walls impressions 152K+ In New York City, there is more than one way to get around. Naturally, New York is considered one of the greatest walking meccas in the world. The majority of pedestrians are generally known to tread on foot or endure the headache of public transportation. If you're lucky, you own your own car. However, if you're not so lucky, the expanding point-to-point car-sharing service, Cars2Go provides mobility to locals for a practical price. What sets this up-and-coming German subsidiary apart from notable adversaries, much like ZipCar or Enterprise, is their convenient park-anywhere policy. Most rental companies require users to return the rented vehicle to the lot, while Car2Go grants you the luxury of finding and parking literally anywhere after you're through. Providing an exceptional mobile app, equipped with location services and reservation software, all administered through Google Maps. Members are able to share and find any available compact Smart Car across 52 square miles of the city. Geared towards fast-paced New Yorkers who thrive on spontaneity, this doesn't sound like such a bad deal. As of October 2014, Car2Go services launched in New York City, exclusively in Brooklyn, and Overall Murals rolled out the welcome wagon. Individual hand-painted murals were placed in heavily populated neighborhoods in Brooklyn such as Downtown, Red Hook, and Williamsburg. Incorporating the company's crisp white and saturated blue color; these infographics mimic the subway map with overlapping symbols of Brooklyn like the Brooklyn Bridge, a pigeon, hot dogs, basketball, and more were virtually impossible to miss. The walls announced Car2Go's arrival into the borough, and the company's success has been evident as its territory in Brooklyn and NYC continuously expands. Previous Next

New Balance < Back MADE IN U.S.A Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 2 Walls impressions 1.2M When is being stuck in an elevator a good thing? When you’re in a street-level hand painted Overall Murals wallscape, in New Balance’s. The OM team used a curved wall in Silver Lake to make you look twice to convince yourself the elevator door isn’t about to close, which is the kind of thing we love at OM. Our paint team in Silver Lake and Beverly Grove wore New Balance shoes while painting, a tribute to a brand we admire. Wearing the shoes provides our clients with the opportunity for product placement while our team works on the walls, emphasizing the creative partnership that we have. In Silver Lake and Beverly Grove, motorists and pedestrians who passed the murals-in-progress saw our team painting in new - and somewhat paint-splattered - New Balance shoes. The curved Silver Lake wall seemed made for this wallscape, with the curve lending the hand-painted wood wall in which the elevator appears ensconced a three-dimensional feel, giving viewers the sense they could actually step into the elevator (though it’s a bit crowded, with a gentleman at the right rear of the car holding a small tree). The grain of the wood on either side and above the elevator is so realistic it seems it’d be cool and smooth to your touch; it’s almost impossible to resist putting your fingertips to it. What could be better for an ad campaign than great artwork on the perfect wall? It’s a group portrait painted with soul - in New Balance soles. If you’re in Silver Lake or Beverly Grove, run or walk to see another knockout OM mural. Like New Balance , this one’s a modern classic. Previous Next

Mother < Back NEW YORK OFFICE Overview Service Commercial Signage industry Advertising markets New York Wall(s) 2 Walls impressions N/A Mother, a fiercely independent creative agency, has always thrived on doing things differently. Founded in London in 1996 by a group of innovative, free-thinking individuals, Mother has grown from a small gathering around a kitchen table to a global network of over 500 like-minded creatives. When Mother announced opening a new office in Gowanus, Brooklyn, they knew they wanted something unique to reflect their unconventional approach. That's where we came in. Mother asked us to create a hand painted sign with the words "Mother around the block," along with two large anamorphic "77" figures, as part of their new office's address. The idea was that these elements would be visible from passing trains and large enough to help visitors find the otherwise hidden entrance. The "77" design resembles photorealistic drilled numbers, a concept often seen on industrial doors, which complements the exterior of their new space. We examined the design and sampled the colors to match the detailed shading, depth, and texture required to achieve the desired effects. We worked closely with Mother's team to ensure that the final results for both designs aligned with their vision and maintained the photorealistic appearance they desired. This project was a perfect example of how we enjoy helping our neighbors, clients, and partners by providing commercial work that adds value to their businesses. Working with Mother allowed us to contribute to their office aesthetic and collaborate with a company (and client) that shares a passion for hand paint. Previous Next

NORWEGIAN CRUISE LINE < Back ESCAPE TO THE GREAT LIFE Overview Service Outdoor Advertising, Content Creation industry Travel markets New York Wall(s) 1 Wall impressions 236K+ As part of Norwegian Cruise Line’s national campaign “Escape to the Great Life,” we brought a piece of paradise to the heart of New York City . A hand painted mural on our high-visibility Soho Wall promoted the brand’s private island in the Bahamas, Great Stirrup Cay. Amid the hustle and bustle of downtown Manhattan , we created a photorealistic beach scene that captivated passersby. The artwork depicts a sun-soaked hammock gently swaying under palm trees, with a cruise ship anchored in the calm waters behind an idyllic portal to a vacation. Every detail was meticulously painted by our team, transforming the busy street into a temporary escape. Pedestrians paused to admire the mural, often taking photographs in front of it. Whether they were commuters, tourists, or locals, the mural provided a moment of warmth and serenity, which was exactly the emotional trigger the campaign aimed to evoke. This inviting visual served as one of the brand’s NYC “escape hatch” activations, part of a multi-channel rollout that included national TV, streaming, and over 250 OOH locations. Our Soho mural stood out as a key visual anchor, generating over 236K impressions in four weeks. To extend the mural’s reach, we produced a video with our Silver Package . This package features partial timelapse, b-roll, environmental, in-process, and final shots of the mural, making it a fantastic way to showcase the entire painting process and bring the artwork to life beyond the wall. The immersive effect of hand painted art, especially one so transportive, goes beyond mere brand visibility; it offers an experience. For Norwegian Cruise Line, this meant transforming a city wall into a window to vacation. Previous Next

Fanta < Back SCENT MACHINE Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 150K+ Indulge your senses with Fanta’s fresh new hand-painted mural, complete with emitting scent. Yes, that's right! The sweet orange aroma you detect in front of our Little Five Points wallscape is none other than the new orange scent from Fanta. We didn't just hand paint a mural for their iconic beverage but also installed a scent machine quietly releasing scent to all the pedestrians passing by and taking a pleasant whiff. Check out the video to see for yourself. The scent machine creates a unique and immersive multi-sensory experience that blends visual aesthetics with the power of scent. This experience has captivated over 150,000 people who pass this area every month and is an excellent marketing and branding opportunity for the tasty beverage. People who have tasted and smelled the refreshing Orange flavored Fanta (And that's all of you!) will now associate the artwork on and off the wall with the orange scent. This inevitably creates a memorable sensory experience that reinforces Fanta's brand image and leaves a lasting impression. Now isn’t that refreshing? Previous Next

PROJECT SUNSHINE < Back KINETIC Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 1.1M Project Sunshine provides volunteers the opportunity to visit children at hospitals to help make their stay a bit brighter. The mural honors and celebrates Project Sunshine and all the work they do to make every child in need day more special. We designed and hand painted this mural as a non-profit donation in collaboration with Kinetic Worldwide for Project Sunshine. This mural brought smiles to every passerby in the neighborhood who passed by this wallspace in celebration of Project Sunshine's 20th birthday. Volunteers were able to participate with our OM painters in painting the mural - a tribute to the Project Sunshine innovative to bring joy and play to everyone. This mural received 1.1M impressions with the intention to raise awareness around the Project Sunshines initiative. A QR code was designed on the mural to drive traffic to their website where people could support the efforts of the non-profit. Previous Next

HBO < Back AMERICAN UTOPIA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 733,880 On March 12, 2020 for the first time since inception, Broadway had shut its doors. What started as a brief hiatus scheduled to reopen just a month later, turned into an indefinite closing. Broadway, New York City, the nation, and the world quickly learned that Covid-19 would create a new normal, changing life as we know it for far longer than a short month. Amongst one of the most popular shows gracing the famous Hudson Theater, precovid, was Talking Heads’ frontman, David Byrne’s, American Utopia . The premise centered around music as the star of the show. With the shutdown of all theaters, HBO Max and Oscar winning director, Spike Lee brought American Utopia to the home, with its rendition of the dazzling choreographed concert. The special highlights 11 dancers, clothed in grey business suits, as they exist in a dreamworld where social justice and self-exploration reign supreme. David Byrne’s American Utopia is an HBO Special Event that will excite Broadway goers and streamers Previous Next

DC Universe < Back CHALLENGE CONVENTION Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 460K+ Strong female leads? Check. Exclusive DC content? Check. Members only comic shop? Check. DC Universe, the new way to watch all your favorite super heroes has launched and streaming will never be the same. The uber popular DC Comic movies, series, comics, and merch can now be found all in one place, where true fans can come together with endless streaming services. Gracing the streets of Bushwick, Brooklyn , Wonder Woman overpowered this large street level wallscape, offering the perfect opportunity for selfies with a fan favorite character. The comic book-style mural empowered the thousands of women who had the opportunity to check it out, with the words “The Past, Present, and Future is Female on DC Universe”. Previous Next

Modern Love < Back ISA CHANDRA Overview Service Commercial Signage industry Restaurant markets New York Wall(s) 1 Wall impressions Isa Chandra , a vegan chef and author who was first discovered from her public access TV show, Post Punk Kitchen recently opened a restaurant in Brooklyn called Modern Love . To let the Brooklynites know about the new hotspot, the restaurant reached out to Overall Murals to hand paint the side of a massive wall in Williamsburg. The rich black offsets the white script in a playful notion drawing attention to the sign. Modern Love boasts elegant plates of vegan comfort food with a rustic ambiance to welcome its guests. Previous Next