2K Games < Back NBA ALL-STAR Overview Service Outdoor Advertising industry Gaming markets San Francisco Wall(s) 1 Wall impressions 870K+ As the NBA All-Star Game approaches in San Francisco on Sunday, February 16, our team is excited to unveil a mural, designed by Mink Couteaux , a talented illustrator from the Netherlands. Mink’s creative journey began in his father’s studio, where his early years were filled with paint before he honed his artistic skills by sketching NBA players and team logos from his collection of trading cards. His vibrant, energetic design now comes to life on one of our SoMa, SF walls, capturing one of the most iconic moments in All-Star history. The colorful abstract mural celebrates the unforgettable dunk contest from the 2000 NBA All-Star Game , held in San Francisco—an event that left basketball fans in awe, particularly Vince Carter's legendary dunk performance. Carter's incredible dunks that night have become the stuff of legend, and the NBA mural brings that moment to life in a fun and colorful way. The design highlights Carter soaring through the air, defying gravity, with a stunning display of movement and energy. But it doesn’t stop there. In the background, the reaction of basketball giant Shaquille O'Neal, who couldn’t contain his amazement at Carter’s display of athleticism is captured in the mural. https://vimeo.com/1055327822 This mural comes at a perfect time, strategically placed on one of San Francisco's busiest streets. With over 870K+ people passing by the mural leading up to the All-Star Game, it's set to generate excitement and anticipation for the big day. It’s the NBA’s way of paying tribute to a historic moment in NBA history while also amplifying the buzz for the 2025 All-Star festivities. The mural is a vibrant reminder of the power of the human spirit in sports and culture, with bold visual language that captures the energy of this unforgettable dunk contest. We’re proud to be part of the excitement surrounding the NBA All-Star Game in San Francisco, and we can’t wait for fans to experience the mural in person. Let’s get ready for another All-Star moment—this time, on the streets of San Francisco. Previous Next

ORE-IDA < Back DELICIOUSLY PREDICTABLE Overview Service Outdoor Advertising, Special FX industry CPG markets Seattle Wall(s) 1 Wall impressions 436K+ We embarked on an exciting project where we transformed an 800-square-foot wallscape at Pike Place in Seattle into a captivating spectacle for Ore-Ida, a product of The Kraft Heinz Company . The client approached us with a bold vision: a mural that would reveal hidden text when exposed to rainwater. This presented a challenge as we had never worked with rain-activated paint before. Plus, this was a project that had never been done before ! Our dedicated team embraced the novelty and worked tirelessly researching and developing the concept and bringing it to life. Our journey started with researching various paint manufacturers, ultimately settling on a foreign hyrdro-paint for its transformative properties when exposed to water. Given the paint’s printing origins rather than paint, its proper application proved to be our first hurdle to ensure the test area amount we experimented with could scale up to a 40-foot-tall mural. We meticulously considered factors like surface texture, application method, and sun exposure for consistent results. Testing became paramount for this unique mural. We explored various application methods and layering techniques to optimize the paint's reaction to water. We discovered the ideal number of coats and drying time through trial and error, ensuring the mural's transformation upon exposure and its return to its original state when dry. https://vimeo.com/952388033 Careful planning was required due to the additional step of creating a hidden and revealed effect of Oreida’s creative copy. We began by painting the elements that would be visible when the mural was wet. We then applied the hydro-paint across the entire mural. This step had to be executed with precision to ensure an even coat, as any imperfections could affect the final outcome. Then, we painted any elements of the mural that would remain visible, whether wet or dry. By following these steps, we achieved a never-before-seen advertising mural, all captured on camera. Our team seamlessly transformed the creative with water exposure, creating a dynamic and engaging visual experience. What transpired exceeded even our wildest expectations. https://vimeo.com/952093903 Through meticulous planning, innovative techniques, and unwavering commitment to quality, we not only met Ore Ida's expectations but surpassed them, delivering a final product that seamlessly blended artistry and technology. The mural effectively conveyed Ore Ida's message that their fries are as reliably crispy as the rain in Seattle. Positioned in one of the city's busiest areas, the mural engaged over 436,000 viewers, inviting them to become active participants in an artistic and mesmerizing experience. This positive impact on the audience is a testament to the success of our project. More importantly, the campaign delivered incredible results for Kraft Heinz, achieving key performance indicators that highlight its remarkable impact: Household penetration increased by 9 points compared to Seattle's previous year during the flight. Market share grew by 1.5 points during the campaign period. Volume sales saw a significant boost of +21% during the flight. These outstanding results demonstrate the power of combining creative storytelling with strategic execution, proving that a well-crafted mural can leave a lasting impression while driving tangible business outcomes. Previous Next

GOOGLE CLOUD < Back THE NEW WAY TO CLOUD Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5M Businesses can make better decisions by moving their IT infrastructure to the Google Cloud. Those who have already committed to the Cloud or those looking for a new platform are reminded of its benefits with a hand painted Google Cloud mural spanning 1,260 square feet in the heart of San Francisco's Union Square/Financial District. https://www.youtube.com/watch?v=7f8ZJIHuLcc This area is the main artery for major business hubs like Yelp, Twitter, LinkedIn, Salesforce, and Google. During lunch, you’ll see loads of young professionals in their sweater vests holding their $25 salads as they pass this mural on their lunch break before returning to the grind of their offices. In fact, every 4 weeks, this wall catches the eyes of over 1.5M busy bees who’ve chosen to look away from their pricey green salads to admire the large hand painted wallscape. Because this isn’t today’s standard form of advertising, the hand paint process at this scale and expertise deserves all the attention it garners from the hardworking communities that revolve around it. Now doesn’t hand paint sound like a smart decision? Get smart. Choose hand paint… and Google Cloud. Previous Next

Calvin Klein < Back EYEWEAR SPRING 2026 Overview Service Outdoor Advertising industry Apparel & Accessories markets San Francisco, Chicago Wall(s) 2 Walls impressions 1.9M+ Calvin Klein Eyewear is making a bold statement this season by launching its Spring 2026 campaign across two of America's most iconic cities: Chicago and San Francisco. Rendered as sweeping, hand painted wallscapes, these high-impact murals command attention from coast to coast, arriving just in time for summer. Towering over the streets below, each wall serves as a timely reminder: the season calls for sunglasses. In the heart of one of Union Square, San Francisco's most vibrant retail corridors, a 992-square-foot hand painted mural stopped shoppers in their tracks. Over just five days, an estimated 1,220,060 passersby encountered the campaign, surrounded by boutiques and storefronts that make Union Square a natural destination for style-conscious consumers already in the mindset to shop. On the gateway to Chicago's most glamorous neighborhood, the Gold Coast , a 1,000-square-foot mural greeted 749,748 residents and visitors entering a district defined by upscale shopping, fine dining, and high-end living. It's a setting that perfectly matches the Calvin Klein aesthetic. As summer approaches, these murals are more than advertising; they're landmarks. Planted at the center of two high-traffic, culturally relevant neighborhoods, the Spring 2026 campaign meets its audience exactly where they are. Previous Next

Canada Goose < Back GOOSE PEOPLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ As part of their FW19 global campaign, luxury appare brand Canada Goose profiles the lives and backgrounds of three unique individuals - Italian artist and illustrator, Alice Pasquini, Beijing-born expedition leader Jiayi Zhao, and Canadian NHL veteran Jordin Tootoo. While all coming from vastly different backgrounds, the three have a mutual interest in giving back to the people and places that inspired them. The artwork, designed by Pasquini features the portraits of Zhao, who built her expedition knowledge by exploring the redwoods just outside of San Fransisco is now a highly praised sought after guide to the poles. Tootoo, also featured in the artwork, now acts as an activist and social leader of his homeland community after a successful 15 year career as the NHL's first ever Inuk - all while facing series of personal struggles along the way. The two along with Pasquini are the newest members of Goose People. Our Melrose Avenue wall, which sits within the midst of on of LA’s hottest shopping districts, served as the perfect location to tell the stories of these newest brand ambassadors on this fun &amp; vibrant mural. The Overall team adopted Pasquini’s watercolor and illustrative style for this mural, overlooking the happening street below. The earthy color palette was given a pop using the enamel paint, which feels reminiscent of both Canada Goose’s brand and the “Goose People” highlighted here. Previous Next

Sephora < Back MEATPACKING DISTRICT Overview Service Commercial Signage industry Beauty markets New York Wall(s) 1 Wall impressions Sephora, an international cosmetic chain and division of LVMH enlisted Overall Murals to apply a little make-up to a forthcoming edition of their store in NYC's Meatpacking District. The store's flame icon was converted into an art piece with a minimalistic structure composed of a 1 1/2-inch square, which was carefully but randomly positioned throughout. Made up of only two colors, black and white, an optical mixing effect was achieved. Hand painting each of these glossy white squares on the uneven matte black surface of the brick was a repetitive process. However, this process and the final product became a melding of the traditional craft of sign painting with the sort of techy 8-bit or mosaic-style artwork. Our painters worked through summer thunderstorms, adjacent to old-school meat packers, above photo shoots of models, and below swimmers on nearby rooftop pools. The building itself is a landmark property, making the mural's approval process about four months. Of Sephora's 750-plus stores, this is the brand's first and only mural. Previous Next

Skrewball < Back PEANUT BUTTER WHISKEY Overview Service Outdoor Advertising, Content Creation, Special FX industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 3 Walls impressions 1M+ Screwball Peanut Butter Whiskey, with its unique and memorable taste, aimed to promote its brand in a way that mirrored the distinctiveness of its product. The goal was to create a multi-sensory experience that not only seized attention but also sparked curiosity and cravings for their one-of-a-kind whiskey. The idea was to utilize large-scale murals in conjunction with scent machines to disperse the aroma of peanut butter, luring people in and encouraging them to connect with the brand on a deeper level. Overall Murals hand painted three eye-catching murals for this campaign, strategically located in high-traffic and trendy areas in West Loop , Chicago , Venice , Los Angeles , and Soho, New York . The artwork featured vibrant visuals that embodied the playful and unconventional spirit of Skrewball. Each mural included a message prompting people to "sniff me" and experience the scent of peanut butter, enticing them to explore the sensory surprise. This innovative approach ensured that people passing by would be greeted with the delightful and unexpected scent, making the murals a visual treat and an olfactory experience. The campaign resulted in over 1 million interactions as passersby often stopped and exclaimed, "Wow, it smells like peanut butter!" This reaction emphasized the effectiveness of the scent element in capturing people's attention nationwide, demonstrating that unconventional thinking in outdoor advertising is impactful. See it in action on our Instagram . Previous Next

XBOX < Back FORZA HORIZON 6 Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 781K+ BRIEF Hollywood has a way of making everything feel a little larger than life. It's where concertgoers spill out onto the sidewalk after a show at the Fonda, tourists chase the stars along Hollywood Boulevard , and glowing marquees compete for your attention long after the sun goes down. It was the perfect place to introduce Forza Horizon 6. To celebrate the game's launch, Microsoft Xbox partnered with Overall Murals to create a hand painted illuminated wallscape that brought the excitement of the open road into one of the entertainment capital's busiest streets, turning a daily commute into something worth slowing down for. BUILD The Fonda Theatre has been part of Hollywood’s story for nearly a century. From sold-out shows under its marquee to the crowds gathering outside before and after performances, it’s a place where people naturally stop and look. Overall Murals transformed the theatre’s exterior into a 1,800-square-foot hand painted illuminated wallscape inspired by Forza Horizon 6. Our artists brought the game's landscapes, motion, and sense of adventure to life by hand, with integrated lighting ensuring the mural continued to shine long after sunset. REVEAL Over four days, the wallscape transformed into a cinematic racing scene set within a sweeping Japanese-inspired landscape, reflecting the scale and beauty of Forza Horizon 6. Rich color, handcrafted detail, and integrated lighting created a dramatic visual centerpiece that blurred the line between the game's virtual world and the streets of Hollywood. From May 15–23, projection mapping was layered onto the mural, adding motion and visual effects that reimagined the artwork after dark. The combination of hand painted craftsmanship and digital storytelling turned the installation into a living canvas, offering visitors a different experience from day to night. IMPACT More than 781K+ people passed by the mural throughout the campaign, catching a glimpse of Forza Horizon 6 while moving through one of Hollywood’s busiest stretches of entertainment, nightlife, and culture. In a neighborhood where something new is always competing for your attention, the wall gave people a reason to slow down and look up. By blending hand painted artistry, illumination, and projection mapping , the installation turned a game launch into a real-world experience that felt right at home in a city built on imagination. Previous Next

Jules Julien < Back ARTISTS WORK Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A As the mural began to take shape, curious onlookers speculated about its purpose and meaning. Once completed, the artwork sparked philosophical discussions about its possible interpretations. Artists Work strives to bring contemporary art to public spaces, particularly for those who may not have access to galleries or traditional art platforms. Nestled in the East Village on E. 3rd Street between 2nd Ave. and Bowery, the nearly monochromatic piece stands out with its striking contrast of black hues, bringing a sense of tranquility to the diverse block. Like many East Village streets, the area is home to families, working professionals, tourists from the nearby Bowery Hotel, and trendy streetwear boutiques and restaurants. However, a shelter and life rehabilitation facility also sits at the heart of the block. Both longtime residents and visitors commented on the mural’s ability to revitalize what was once an unremarkable wall. Yet the most rewarding feedback came from the residents of the center. One man, who was rebuilding his life and preparing to move into his own home, shared that he had once been an artist. Inspired by the mural, he felt encouraged to pick up drawing again. Previous Next

MoMA < Back THE MUSEUM OF GREAT VIEWS Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 1 Wall impressions 74K+ Recreating Claude Monet’s iconic Water Lilies as a hand painted mural in Williamsburg, Brooklyn , is no small feat—but it’s a challenge Overall Murals and Wieden+Kennedy embraced wholeheartedly. This monumental mural is a standout piece in a vibrant new out-of-home campaign for the Museum of Modern Art (MoMA), designed to reconnect New Yorkers with modern art in fresh and meaningful ways. At the heart of the campaign is the idea of using art as a universal language. By pairing the “Mo” from MoMA’s name with Monet’s masterpiece, the campaign transforms an everyday space into a dynamic art showcase. This installation acts as a love letter to New York City, offering residents and visitors moments of reflection and connection with the world of modern art . While Monet dedicated approximately thirty years perfecting "Water Lilies," the Overall Murals team managed to recreate this masterpiece in just five days—talk about pressure! Hand painted with precision and care, the mural stands as a striking reinterpretation of Monet's vision on an expansive urban canvas. The artistic journey didn't end there; the Overall Murals film crew captured the entire process , documenting each brushstroke in an engaging timelapse video . This video, created for MoMA, not only pays homage to the artistic process but also serves as dynamic content for MoMA's social media platforms. With a mix of timelapse footage and close-up details, the video brings the mural's creation to life for audiences everywhere. https://vimeo.com/1023997945 The "Water Lilies" mural ignites intrigue and encourages New Yorkers to find connections between themselves and their communities through art. This collaboration not only underscores the timelessness of Monet's work but also highlights art's power to inspire, engage, and transform urban spaces. Ultimately, the mural stands as a testament to modern art's enduring relevance and the remarkable ability of hand painted artistry to leave a bold and lasting impression. Previous Next

PUMA < Back FLUTUR Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 457K+ Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur. Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage. Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece. Strong. Solid. Pow. As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation. Previous Next

Suntory < Back -196 LEMON VODKA SELTZER Overview Service Outdoor Advertising, Content Creation industry Alcohol markets Los Angeles Wall(s) 4 Walls impressions 2.4M+ Inspired by Suntory’s #1 best-selling seltzer in Japan, the new -196 Lemon Vodka Seltzer hit the U.S. market with a burst of flavor, and we made sure the launch looked just as refreshing as it tastes. We hand painted four vibrant murals for Suntory’s -196 campaign on the Venice Beach Boardwalk in Los Angeles. The design leaned into the drink’s hero ingredient: bright, juicy lemons. We used bold, high-contrast yellows that popped under the California sun, making the mural just as eye-catching from a distance as it was up close. https://vimeo.com/1111790107 The Venice location wasn’t just a backdrop; it was the perfect stage. Positioned along one of the busiest attractions in Los Angeles, the mural tapped into a constant flow of locals, beachgoers, and tourists. It served as both a piece of public art and a larger-than-life billboard, introducing the refreshing -196 experience to anyone strolling the boardwalk. With its vibrant colors, beachside setting, and unmistakable branding, the mural brought the taste of summer straight to Venice, one lemon at a time. Previous Next