Hendrick's Gin < Back IT'S NOT FOR EVERYONE Overview Service Outdoor Advertising, Special FX industry Alcohol markets Philadelphia Wall(s) 1 Wall impressions Hendrick's Gin’s unusual 3-D art concept to realization. Before the paint even hits the wall, most of our hand painted murals require quite a bit of preparation, however, being that 90% of this particular mural wasn't actually being painted on the wall, much of it needed to be done in-house and carefully planned out from the first to final step of execution. In order to withstand a harsh East Coast winter, the pieces had to be resilient to the elements. Each piece was hand cut and painted in our shop, then brought toPhiladelphia for installation. Hendrick's distinct and whimsical imagery is rich in detail, collaged with odd sights and the very ingredients of which the gin is infused with - rose petals and cucumbers. The deep red roses and starry grey background were painted directly onto the wall, while all the wooden objects, including a cocktail glass, butterflies, winged man in coattails, a tiny man riding a tortoise atop a mushroom, cucumber slices and the statement, “It's not for everyone” pop out from the facade upon five floating planes. The illustrations' structural tiers can be viewed more sculptural than as the typical flat painting, and as so, it invited many curious onlookers and admirers from a city known for its ubiquitous murals. Previous Next

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

e.l.f. < Back SUNTOUCHABLE SPF 30 Overview Service Outdoor Advertising industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 1M+ Many of us may forget to apply sunscreen, but after seeing these two hand painted murals, you'll never not want to apply, especially using the new e.l.f. Suntouchable SPF 30. Two murals were selected in high-traffic summertime hotspots; Venice Beach in Los Angeles and Domino Park in Brooklyn . Our expert paint crew took to the sand and streets to create these visually stunning bright murals. e.l.f.’s latest skincare product, Suntouchable, works as both a blurring primer and a sunscreen, promising long-lasting makeup wear and giving the skin a radiant glow, as seen on the highly visible faces painted on the walls. With over one million impressions, everyone will be reaching for their e.l.f sunscreen to reapply! Previous Next

Stella Artois < Back Host Beautifully Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions N/A For Stella Artois’ latest campaign, “Host Beautifully,” the brand leans into its refined European elegance, offering modern hosts a fresh take on food, entertainment, and style. Painted high above the energy of Midtown Manhattan , our mural captures the brand’s sophisticated flair while embodying the playful confidence that Stella Artois is known for. This hand painted mural features the brand’s iconic chalice, gleaming with promise and perfectly chilled against the summer sky. The mural’s cheeky message, “Wine is so cliché” , challenges traditional hosting norms, encouraging passersby to embrace the unexpected and elevate their gatherings with Stella. Our team of Walldogs carefully translated the campaign’s crisp visuals into a bold statement for busy New Yorkers and curious tourists alike. As yellow cabs, sightseeing buses, and daily commuters rush past, the mural stands as an inviting reminder: hosting beautifully isn’t about following rules—it’s about delighting guests with unforgettable experiences. Previous Next

WeWork < Back BOMBAS Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions For comfort driven sock brand Bombas, the guys at the Flatiron District office wanted something that could spice up their office a bit while visually representing and integrating with the Fung Shui of the office -- with the brand in mind, of course. The best investment I have ever made on the show by FUBU CEO Daymond John of Shark Tank, Bombas are no strangers to thinking outside the box (or spiral!). Integrated with their "Core Values" painted book set to display in their main meeting room, Overall also completed a windy, anamorphic illusion mural painted in the hallway leading from main office space to inventory storage. Anamorphic murals work with the space given and the people who inhabit use that space. In some senses they can be considered environmental graphics even if just for aesthetic purposes as seen here. The spiral winds into the ever so recognizable Bombas Bee! Previous Next

Crown Royal < Back APPLE Overview Service Outdoor Advertising industry Alcohol markets Atlanta Wall(s) 1 Wall impressions 150K+ Crown Royal Canadian Whisky, originally created for England’s King and Queen in 1939, launched its Regal Apple variant in 2014, blended and infused with real gala apples to perfect its rich, crisp, and smooth flavor. Now in 2020, the brand wanted to give back to culture with this campaign – with no tagline, no headline, no typical “look, here’s a bottle of our booze brand”. Little Five Points, a vibrant artsy community in Atlanta was the perfect spot to create this bold neon three-panel visual art mural. Overall Murals majestically hand painted each unique “one-of-a-kind” panel, each designed by up-and-coming local artists. Previous Next

AUDIBLE < Back PRIDE & PREJUDICE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 794K+ Flowers. Embroidery. Walls like you’ve never seen before. Audible wanted a memorable way to announce their Pride & Prejudice audiobook, and we helped them bring the story to life on high-traffic walls in Bushwick and Venice . When they asked if it was possible to add real embroidery to the murals, we couldn’t say no. This was the first time our Special FX team incorporated embroidery into our murals, turning each flower into a three-dimensional, hand-crafted piece of art. Bold, out-of-the-box ideas like this are exactly what make people stop, look, and talk about a wall, driving both attention and engagement. We teamed up with a group of incredible artists in Spain to create the final crochet flowers, each packed with detail, durability, and one-of-a-kind charm. Working from printed guides, the artists hand-crafted every bloom teaming up to meet our tight timeline. Once finished, the flowers traveled from Spain to New York and Los Angeles, where they were carefully integrated into our murals, blending embroidery and hand painted techniques in a way that feels entirely new. Of course, a mural this unique needed a story behind it, so our in-house content creation team captured the entire process on video. The footage shows how much work goes into something like this and demonstrates why behind-the-scenes content is so valuable for clients - it lets people experience the mural from the streets to their screens, turning a wall into a social moment. And the reaction? Priceless. More than 794K+ pedestrians passed by, but one passerby captured it perfectly: “I just had to write you and tell you I am OBSESSED with your Pride & Prejudice audiobook mural in Bushwick!! … The embroidery touch is GENIUS! It was getting such a crowd this weekend.” This project not only pushed our creative limits, it officially launched a new service in our Paint Lab. It’s proof that when clients dream big and we find a way to make it happen, the result is walls people notice, share, and remember. Previous Next

Canada Dry < Back BOLD Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 467K+ The summertime heat calls for a kick and Canada Dry delivers with their new Bold flavor that they say will have grandma running for the Hollywood Hills. The team painted the photo-realistic can with precision, giving the downtown strollers a kick in the right direction, to beat the heat with a drink that brings a different kind of fire. Our Downtown LA wall, now our second largest unit has been graced with the team's hand paint skills for our very first campaign. This household favorite for all things ginger-ale, Canada Dry's newest and spiciest flavor is up first. This larger than life mural needed two unique sized Genie scissor lifts to paint every nook and cranny of the stand out wall. Previous Next

Nike SB < Back #SKATEEVERYDAMNDAY Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Bold, bright, and blue are the result of hand-done murals for Nike SB Lunar Stefan Janoski shoes. Stefan Janoski is an iconic pro skater who designed the original pair of these signature shoes named after him. The paintings of the shoes were strategically placed near popular Brooklyn skate parks in Gowanus and Williamsburg. These walls were meticulously adorned with the shoes' rich textures on top of a background made up of a soft blue gradient. Nike's #skateeverydamnday is the central message of the two murals, which several young and seasoned skaters positively responded to by stopping by to snap photos and chat with Overall Murals painters as they brought these murals to life. Previous Next

DON JULIO < Back WILLY CHAVARRIA Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions 290K+ When art blooms from the streets and tequila tells stories worth savoring, mural magic happens. This was not just another brand activation; it was a handcrafted love letter , written in roses and revealed through the collective hands of the SoHo community. Picture this: a SoHo wall shrouded in mystery, hundreds of crimson roses forming a living, breathing canvas that whispers, “What lies beneath?” This was not mere decoration; it was theatrical brilliance. Each rose, installed with care, was later plucked by curious passersby, transforming strangers into collaborators in an unfolding hand painted masterpiece. The activation celebrated the launch of Tequila Don Julio 70 Cristalino’s Artist Edition with designer Willy Chavarria, marking the second collaboration between Don Julio and Chavarria and building on the success of their first release. Together with the amazing team at MX agency, we brought this vision to life, an activation rooted in fidelity, love, and a passion for Mexican culture. Chavarria, a renowned fashion designer celebrated for his bold, socially conscious designs, inspired the mural through his signature red rose motif and the campaign’s Día de Muertos imagery. He was present for the reveal , witnessing the artwork come to life and engaging with the community as the roses were picked away. Hundreds of fresh roses were layered over the mural, concealing both the artwork and the limited-edition bottle beneath. Passersby picked the flowers one by one, gradually unveiling the mural while each rose was gifted back to the community. Situating this activation in SoHo during Fashion Week heightened its energy and relevance, placing Chavarria’s artistry in the heart of New York’s creative moment and tying the experience to a broader cultural conversation. This experience transformed a static mural into a living , evolving experience. By combining hand painted artistry with interactive storytelling, the project engaged both public and digital audiences, generating over 290K+ impressions, amplifying the impact far beyond SoHo. The installation exemplifies how hand painted art, cultural storytelling, and interactive design can elevate a brand experience. Through the rose reveal, the mural became more than a visual display; it became a shared, communal moment celebrating heritage, creativity, and the spirit of Por Amor. Previous Next