Suntory < Back -196 LEMON VODKA SELTZER Overview Service Outdoor Advertising, Content Creation industry Alcohol markets Los Angeles Wall(s) 4 Walls impressions 2.4M+ Inspired by Suntory’s #1 best-selling seltzer in Japan, the new -196 Lemon Vodka Seltzer hit the U.S. market with a burst of flavor, and we made sure the launch looked just as refreshing as it tastes. We hand painted four vibrant murals for Suntory’s -196 campaign on the Venice Beach Boardwalk in Los Angeles. The design leaned into the drink’s hero ingredient: bright, juicy lemons. We used bold, high-contrast yellows that popped under the California sun, making the mural just as eye-catching from a distance as it was up close. The Venice location wasn’t just a backdrop; it was the perfect stage. Positioned along one of the busiest attractions in Los Angeles, the mural tapped into a constant flow of locals, beachgoers, and tourists. It served as both a piece of public art and a larger-than-life billboard, introducing the refreshing -196 experience to anyone strolling the boardwalk. With its vibrant colors, beachside setting, and unmistakable branding, the mural brought the taste of summer straight to Venice, one lemon at a time. Previous Next

Boston Greenway < Back JEFFREY GIBSON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions 7.8MM Overall Murals is proud to participate in a project that celebrates both community and the artistry of murals. We have had the honor of contributing to high-profile installations in the past, including work on the Boston Greenway , and we are thrilled once again to bring art to life meaningfully. Our team is dedicated to closely collaborating with artists to ensure that every detail of the design is faithfully recreated. We take great pride in ensuring that the colors match the artist's vision and that the artwork is executed precisely, honoring the artist's intent and unique perspective. Overall Murals partnered with The Greenway Conservancy to showcase a mural by Indigenous-American multidisciplinary artist Jeffrey Gibson for this special project. This installation marks the 10th mural in the Conservancy’s series and the first by an Indigenous artist. The mural, titled "Your Spirit Whispering in My Ear," was unveiled on September 19 during a celebration that included performance, art-making, and music. Gibson’s mural embodies ten powerful elements that honor the strength, courage, and faith of Indigenous, Native, and other marginalized communities who continue to overcome systemic barriers. The work incorporates imagery from Gibson’s personal collection, including pins that symbolize social and political movements advocating for bodily autonomy, feminism, peace, freedom, and environmentalism. As part of this powerful narrative, two beaded masks from Gibson’s past installations, "They Play Endlessly" (2021) and "IN TIME YOU’LL BE FINE" (2021), were hand painted onto the wall. These symbols and imagery of burning sage and a beaded snake contribute to a tapestry that honors the interconnectedness of people, art, and history. It is an honor for Overall Murals to recreate works of art for artists like Jeffrey Gibson, whose work fuses personal and cultural narratives in such a dynamic way. We are excited to be part of this public art initiative and contribute to a project that will inspire community conversation, reflection, and pride. Previous Next

DeerDana < Back PRESSED JUICERY Overview Service Commercial Signage industry CPG markets New York Wall(s) 1 Wall impressions N/A Pressed Juicery has been bringing fresh, delicious and affordable juice to the public since its inception in 2010. Since then, the company has expanded from a small store-front location in Brentwood, CA, to gradually opening a few more stores, a juice-truck and progressing across the country. With multiple locations in New York City , spring 2017 was the perfect time to branch out into the ever-health-conscious Williamsburg, Brooklyn . Popular Brooklyn based artist, DeerDana designed this simple and quirky black and white mural placed off the Bedford Avenue subway stop in the heart of Williamsburg’s most well known street. Dana Veraldi and her business partner Kevin Tekinel are the creative minds behind DeerDana. The brand gained popularity for their stylized portraits of contemporary icons back in 2008. This overwhelmingly busy intersection and subway station caused a series of challenges for the OM crew as they attempted to paint the wall without disturbing rushed commuters. The artists worked odd hours of the night from midnight til sunrise in order to avoid the daily rush. Previous Next

Under Armour < Back ELITE 24 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Under Armour's Elite 24, a prestigious high school all-star game has been held in Venice, California for the past three years. The highly popular event returns to New York state and takes place in DUMBO, Brooklyn this August. In order to promote the game to upper Manhattan basketball fans, who once attended the games on their home turf, we custom scouted and painted two large wallscapes near the legendaryDyckman and Rucker Parks' basketball courts in Harlem and Washington Heights. They are significant areas to inform folks of the Elite 24 game because the game itself has been held at Rucker Park in and more importantly, both spots played integral roles in New York City's street ball history. Previous Next

Stella Artois < Back Host Beautifully Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions N/A For Stella Artois’ latest campaign, “Host Beautifully,” the brand leans into its refined European elegance, offering modern hosts a fresh take on food, entertainment, and style. Painted high above the energy of Midtown Manhattan , our mural captures the brand’s sophisticated flair while embodying the playful confidence that Stella Artois is known for. This hand painted mural features the brand’s iconic chalice, gleaming with promise and perfectly chilled against the summer sky. The mural’s cheeky message, “Wine is so cliché” , challenges traditional hosting norms, encouraging passersby to embrace the unexpected and elevate their gatherings with Stella. Our team of Walldogs carefully translated the campaign’s crisp visuals into a bold statement for busy New Yorkers and curious tourists alike. As yellow cabs, sightseeing buses, and daily commuters rush past, the mural stands as an inviting reminder: hosting beautifully isn’t about following rules—it’s about delighting guests with unforgettable experiences. Previous Next

Optimizely < Back OPTIMIZELY SUMMER '24 Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1M+ An unfinished mural in San Francisco's Financial District? Don’t worry—it's not a budget cut. It's a deliberate move, a bold statement from our collaboration with Optimizely, the digital experience platform revolutionizing website building. The message scrawled across the vibrant yellow background reads: "BUILD WEBSITES FASTER THAN IT TAKES TO PAINT THIS BILLB..." This half-finished artwork isn't just eye-catching; it is a visual metaphor for the speed at which businesses can launch their online presence with Optimizely . Our talented artists meticulously executed Optimizely’s creative concept, which could best be achieved through a hand-painted mural, in the bustling, tech-centric Financial District. This project showcases our commitment to craft and attention to detail, celebrating digital creation's speed and efficiency. This partnership demonstrates our belief in the power of creativity, amplified by technology, to transform businesses. The mural is a testament to how art and innovation can work hand in hand. We worked together to capture the envisioned organic feel, which couldn't be fully represented in the client’s original digital file. We even exaggerated the painted edges of the unfinished background for enhanced impact based on the wall’s long read, showcasing the attention to detail and speed both our companies value. If you're in San Francisco, check out this unique mural and see how Overall Murals and Optimizely are making a statement about innovation, one brushstroke at a time. Previous Next

Modelo < Back Grupo Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Walls impressions Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can. Previous Next

River North Get to know the area Back in the '70s, River North was where the cool kids flocked when they needed space to create. Artists with big dreams and small budgets snatched up dirt-cheap warehouses, splashing color across this former industrial zone. Almost overnight, what was once a forgotten chunk of Chicago north of the river blossomed into a gallery-packed paradise that put the city's creative spirit on full display. Fast forward to today, and River North is Chicago's playground for the senses . Foodies feast at trendy hotspots while cocktail enthusiasts chase the perfect skyline sunset from swanky rooftops. The streets pulse with energy as gallery-hoppers, shoppers, and night owls weave between architectural gems both historic and modern. It's where Chicago shows off its fun side - no reservations required. Population 24.2K+ Household income 150K+ $ Median age 37 Personas Income Level Middle to upper-middle class Occupation Creative Directors, UX Designers, Financial Analysts, Corporate Attorneys, Gallery Curators, Tech Startup Founders, and Digital marketers Interests Contemporary art exhibitions, dining experiences, craft cocktails, architecture, high-end shopping, rooftop socializing and wellness pursuits Lifestyle F ast-paced urban lifestyle balancing demanding professional work in creative or financial fields Education Bachelor's Degree, Graduate Degree Top Destinations The Merchandise Mart A hub for design showrooms, tech companies, and exhibitions, and the Art on theMART digital art projection. House of Blues Chicago A lively venue known for live music, Southern-inspired cuisine, and iconic nightlife. Chicago Riverwalk A scenic waterfront path lined with restaurants, bars, and public art. River North is where the famous Chicago-style deep-dish pizza was popularized, with iconic spots like Pizzeria Uno calling the neighborhood home since 1943. FUN fact We’re proud to be the only hand- painted mural in River North! This neighborhood is where art meets commerce, buzzing with professionals by day and transforming into a vibrant social scene by night. It’s an unbeatable location for advertising. Jordan Leibstein, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Grand Ave. & N. State St. C-08 Positioned at the epicenter of the city's cultural and commercial hub , this wallscape captivates an upscale audience of design-conscious professionals , luxury shoppers , and affluent tourists as they traverse this high-traffic corridor . Surrounded by acclaimed destinations like Maple & Ash steakhouse, the prestigious 21c Museum Hotel, ACME Hotel, AMA Plaza, the world-renowned Merchandise Mart , and just steps from Michigan Avenue's Magnificent Mile , this strategic location leverages River North's unmatched demographic advantage. Weekly impressions 166K+ Dimensions 931 SQ FT Facing East Why Advertise here? With over 100 restaurants packed into these streets, plus 50+ art galleries drawing crowds year-round, you're tapping into serious foot traffic . The area scores a walkability rating of 95/100 , meaning people actually see your mural while strolling between their $16 cocktails and shopping sprees. River North attracts roughly 50 million visitors annually , who come specifically to splurge on good times. Why advertise here? Because this is literally where your target audiences hang out . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Seamless < Back HOW NEW YORK EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 300K+ Overall Murals are back together this summer with a new campaign geared toward the ever evolving borough of Brooklyn. The most recent campaign expands on the 2015 ads, How New York Eats. Continuing to tap into the fears of New Yorkers everywhere, the food delivery service understands the horror of ordering food on the phone and avoiding Time Square like the plague. The 2016 campaign is all about Brooklyn and the unique subculture that is loved by so many. Although Seamless may have broken the unspoken Brooklyn rule of never mentioning the L train shutting down, with the quote "The L train may shut down. We won't." We'll forgive them for keeping starving artists, not so starving, stating "Go from staving artist, to just artist." The Overall Murals team collaborated with Seamless for a five-panelmural, with detailed hand-painted type derived from classic New York City restaurant typography atop extensive distress treatment done by the OM team. This vibrant mural of yellow, blue and red matches Seamless' iconic brand and can be found amongst the hipsters of Williamsburg on the corner of 14th Street and Franklin St. Go see for yourself and continue to celebrate the small wins, like paying rent on time and avoiding human contact, with Seamless . Previous Next

Fjällräven < Back NATURE IS WAITING Overview Service Outdoor Advertising industry Apparel & Accessories markets Seattle Wall(s) 2 Walls impressions 860K+ Originating in the small Swedish town of Örnsköldsvik, the brand is dedicated to quality, sustainability, and being in synchronicity with nature. Fjällräven called on OM to paint two back-to-back murals on our Seattle wall near Pike Place Market, conveniently steps away from their recently opened store. Seattle is known as a city for outdoor lovers and sets the perfect backdrop for the murals. First up, we painted Washington's Mt. Rainier with their signature red artic fox, which translated into Swedish is actually fjällräv. Like imagery from a dream the HOH Rainforest set the backdrop of the second ad, with creamy blues and whites of winter. Both ads are enough to get anyone inspired to start exploring the outdoors. Previous Next

GAP < Back SHARE YOUR GIFT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ This holiday season, Gap strived to stand out against the red and green competition with a more meaningful message, “Share Your Gift”. As opposed to focusing on giving and receiving, Gap chose to highlight the little gifts we can give every day. “Share your gift, is meant to inspire and realize that the holidays are not about material objects, but love, kindness, and optimism.” The use of gold applique on top of the large murals, further enhanced the sentiments of sharing, while also elevating the hand painted medium to a whole new level. The gold leaf was meticulously placed by hand to make the large GAP lettering on four of the ten panels shiny and bright; even visible at night from the Williamsburg Bridge. When applying gold leaf, typically installed indoors, the wind is always a factor. In the breezy winter air, gold specks flew above Overall Murals’ painter's heads and stuck to the wet paint, simulating glittery snowfall. Starting out as simple sketches on the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists. The bold GAP imagery and models’ joyous expressions jump from soft-colored backgrounds. The two murals were executed in Williamsburg, Brooklyn, to capture the attention of fashionable and fun passerbys who inhabit and visit the area. Previous Next

e.l.f. < Back SUNTOUCHABLE SPF 30 Overview Service Outdoor Advertising industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 1M+ Many of us may forget to apply sunscreen, but after seeing these two hand painted murals, you'll never not want to apply, especially using the new e.l.f. Suntouchable SPF 30. Two murals were selected in high-traffic summertime hotspots; Venice Beach in Los Angeles and Domino Park in Brooklyn . Our expert paint crew took to the sand and streets to create these visually stunning bright murals. e.l.f.’s latest skincare product, Suntouchable, works as both a blurring primer and a sunscreen, promising long-lasting makeup wear and giving the skin a radiant glow, as seen on the highly visible faces painted on the walls. With over one million impressions, everyone will be reaching for their e.l.f sunscreen to reapply! Previous Next