We deliver unique media concepts, scout real estate opportunities in any market, and advise carefully tailored media plans for a comprehensive selection of permanent wall locations. We are here to deliver high-quality artwork for Outdoor Advertisements, Public Art, and Commercial Signage. our Services THERE'S SOMETHING FOR EVERYONE WHEN YOU CHOOSE HAND PAINTed Murals. Outdoor Advertising We harness the timeless artistry of hand painting, the oldest format, to elevate your brand presence in the great outdoors. Situated in popular spots you can't miss, our work captures attention with a unique touch in this digital age. With meticulous attention to detail and a passion for craftsmanship, our skilled artists transform outdoor walls into captivating advertisements. From finely detailed single executions to expansive multi-wall campaigns with intricate deliverables, our seasoned production team is equipped to tackle projects of any scale. Check out our work Overall creative We offer comprehensive services encompassing concept development, strategic planning, and flawless production to bring award-winning designs to life. Our unique approach includes in-house design expertise and access to a diverse network of renowned and local artists. From conceptualization to execution, we're committed to delivering cutting-edge artwork that effectively communicates your brand's essence and establishes the desired connection with your audience. See our designs Commercial Signage and Decorative Murals We turn ordinary walls into captivating showcases for businesses. From vibrant storefronts to expansive outdoor billboards, we meticulously craft each piece to resonate with our clients' brand identities and messaging. We’ve worked on indoor and outdoor projects ranging from global data centers and corporate HQs to mom-and-pop brick-and-mortar, including notable clients such as Spotify Headquarters, Vimeo, and WeWork offices. Whether it's intricate lettering, striking graphics, or detailed imagery, our hand-painted creations are powerful testaments to our commitment to excellence in every brushstroke. Check out our Murals Public art Whether looking to beautify a neighborhood, promote a cause through non-profit work, or enhance a corporate space, our personalized approach ensures that each mural reflects your unique vision and values. We take pride in creating “Museum-Quality” pieces that meet the highest standards. Our collaborative process involves working closely with artists on the production approach and colors to uphold their standards for quality. Step into a world of artistic possibility with our unrivaled expertise in crafting public art murals that inspire, engage, and spark conversation. See our work Content Creation Equipped with state-of-the-art equipment, including full-frame still cameras, cinema-line video cameras, and aerial videography, our talented team of award-winning photographers and videographers meticulously documents every stage of the mural production process, from the initial paint mixing to the final masterpiece. By harnessing the magic of our content capture services, we extend the reach of your hand-painted mural through a tailored content package designed to resonate with your target audience, delivered at precisely the right moment and place. CHECK OUT OUR WORK Real Estate Our dedicated in-house Real Estate team leverages extensive market research to pinpoint optimal locations for highly effective hand painted campaigns, ensuring maximum returns on investment. With a diverse inventory of impactful street-level and elevated wallscapes, we strategically connect with passersby in every painted location. Our streamlined process is designed to simplify your experience: we meticulously match you with locations boasting the greatest creative potential and alignment with your brand, providing unparalleled opportunities for engagement and visibility. Let's Paint Your Wall Get in touch First & Last Name Company Email Position Phone Where are you located? What service/s are you inquiring about? Choose an option How did you hear about us? Choose an option Select a date Additional Info > Thanks for submitting! Thank you so much for the beautiful handpaint in SoHo . Wow is all we can say! Looking forward to working together again!" FOOD & BEVERAGE CLIENT, MEDIA MANAGER

Coca-Cola < Back 100% RECYCLED Overview Service Outdoor Advertising, Special FX industry CPG markets Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco Wall(s) 7 Walls impressions 2.8M+ Sustainability. You hear the term a lot these days, but Overall Murals put its money where its murals are with an eco-friendly air purifying application sprayed on seven of our high-impact, wall murals for Coca-Cola . As with some of our other refreshing beverage wallscapes, the bottles appear crystal clear and beaded with moisture. They look delicious, if we may say so. We hand painted the iconic red and white advertisements across the country to raise awareness around how all Coca-Cola’s 20 oz. bottles are 100 percent recycled - and recyclable - the murals were painted in multiple cities in some of America’s busiest, coolest neighborhoods: Allston, Boston Little Five Points, Atlanta Pike Place, Seattle West Loop, Chicago Williamsburg, Brooklyn Marina, San Francisco Fishtown, Philadelphia Coca-Cola’s new bottles are made from 100% recycled PET (rPET) plastic. To honor the beverage giant’s commitment to sustainability, OM covered each mural with an eco-friendly Air-Purifying Application, a clear photocatalytic coating, that uses the power of light to eliminate odors and improves air quality. Air-Purifying nanotechnology enables it to actually eat smog (perfect for busy cities, which is wher e you’ll find all of our murals) while creating a hydrophilic, self-cleaning surface, reducing the need for maintenance and cleaning. Which means our deep, rich reds and bright, sunny whites are even deeper and richer, brighter and sunnier…and the caramel-colored Coke in every bottle begs to be consumed to its recyclable bottom! Previous Next

Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 715K+ The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax . Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore. Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @ VSPink Instagram account , engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold. Victoria's Secret Pink's " GOING PLACES " campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way. Previous Next

The New School < Back INTEGRAL RUEDI BAUR Overview Service Commercial Signage industry Education markets New York Wall(s) 1 Wall impressions Overall Murals was selected to produce a large intricate ceiling mural, conceived by master graphic designer, "Intégral Ruedi Baur" at The New School University Center at the corner of 14th Street and 5th Avenue in its downtown campus. The Overall Murals team of artisans painstakingly hand-rendered Mr. Baur's custom lettering, composed of groundbreaking subjects and luminary instructors of historic New School classes. The original balances the university's newly constructed and impressive building, which has been described as "challenging the status quo" and proof of The New School's "commitment to creativity, innovation, and social engagement." Through its curriculum and advocacy of important architectural achievements such as this University Center, the New School upholds its reputation for housing innovative minds. Unlike many traditional colleges, the New School strays from the arbitrary in regard to its curriculum. Instead, this cutting-edge institute allows its students the freedom to choose their own scholastic approach to education. Students are encouraged to "seek an unbiased understanding of the existing order, it's genesis, growth and present working," according to the precedents set by its founders. Interesting programs offered such as "Women and their Money," taught by Dorcas Elizabeth Campbell in 1949, "Games: 101," and "Punk and Noise," are just a few of the hundreds of classes and instructors immortalized on the school's foundation in an array of colors. Mr. Baur’s design is based on the 3D font he created for the New School, based on Peter Bilak’s font, Irma. The font is used throughout the building as a wayfinding system, and as the foundation for the stairwell murals, which are visible from the sidewalks outside of the building. Designed by the New York office of Skidmore, Owings & Merrill (SOM), the University Center was conceived as a sixteen story campus within a building. Vertical, horizontal, and diagonal campus pathways work together to facilitate movement through the building, and increase opportunities for spontaneous interactions. The system of stairways are the principle means of circulation, and a strong focal point both inside and outside the building. Contrary to the perfect, modern black and white interior design and furnishings of the campus, the elaborate typography is as perfectly but imperfectly painted and composed of over 150 hand blended colors. Our artists practiced precise brushstrokes to create the crisp, vibrant typography over the course of several months on one stairway and four floors while standing with their necks craned for ten hours or while laying down on lounge chairs and scaffolding. For comparison, a mural of this size typically requires our team approximately one-week of production. The original design coats three angled stairwells or 4,200 feet. (the Sistine Chapel, by comparison, covers 6,118 square feet.) At the project's completion, we believe these laborious paintings enhanced the importance of their message and imposed on the viewer everything that the New School advocates: fresh perspective. Previous Next

Buchanan’s < Back COMO LO DIGAS Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York Wall(s) 2 Walls impressions 770K+ Buchanan’s Scotch Whisky has launched its #ComoLoDigas campaign, celebrating the linguistic diversity within the Hispanic American community, or "200%ers"—individuals who are 100% American and 100% Hispanic. The campaign, featuring SNL’s Marcello Hernández and Puerto Rican Chef Manolo López, honors the unique ways Hispanic Americans pronounce “Buchanan’s” while reflecting their cultural pride. At the heart of the campaign are two vibrant, hand painted murals in New York and Los Angeles , designed by local 200% artists such as D’ana an d Erasto Reyes . In Bushwick, we brought D’Ana’s artwork to life as a larger-than-life mural, capturing her interpretation of the brand in a powerful, hand painted display that celebrates the role of language in creating community. The background features an abstract, swirling mix of black-and-white checkerboard patterns with bright yellow and green, creating a lively, almost hypnotic effect. The word “BUCHANAH,” painted in dripping, red graffiti-style letters, reflects the artist's own pronunciation, emphasizing the campaign's theme. In the heart of DTLA , our team transformed Erasto Reyes's artwork into an expansive wallscape. This mural is a bold and colorful celebration of Hispanic culture and language, dominated by vibrant shades of red, blue, green, and yellow. It features the phrase "Yo Digo" (meaning "I say") at the top, capturing the theme of personal pronunciation. Iconic symbols and urban references add depth, celebrating the cultural diversity of the Hispanic community in Los Angeles. These eye-catching, hand-painted murals in Bushwick and DTLA are powerful tributes to the Hispanic demographic, inviting viewers to celebrate the linguistic diversity of "200%ers." The campaign also includes digital rollouts and social media engagement, encouraging fans to share their own pronunciations of "Buchanan’s," uniting diverse voices in the shared spirit of the brand. Previous Next

Nike < Back WINNING ISN'T FOR EVERYONE Overview Service Outdoor Advertising industry Fashion & Apparel markets Los Angeles Wall(s) 1 Wall impressions 2M+ In the 2018 U.S. Open final match against Naomi Osaka, Serena Williams had a heated exchange with the umpire and smashed her tennis racket in frustration. Similarly, Kobe Bryant's strong desire to win and aversion to losing often led to him hogging the ball, affecting his relationships with teammates. While some people see these actions as unsportsmanlike, they exemplify the intense drive required to be an elite athlete. Nike's latest Olympics 2024 campaign, "Winning Isn't For Everyone," emphasizes that achieving greatness means defeating the competition, which demands an emotional drive to win and often leaves little room for niceties. That bold statement captures the essence of some of the greatest athletes, including the great Kobe Bryant . This campaign pays tribute to Bryant's relentless work ethic, undying competitive spirit, and philosophy that true success is reserved for those willing to put in the work, the time, and the effort. Through this campaign, Nike encourages athletes to push beyond their limits, embracing the journey of striving for greatness. We had the incredible opportunity to partner with Nike to hand paint a mural embodying the campaign's powerful message. Located in the WeHo/Fairfax area of Los Angeles , this 2,175-square-foot wrap-around mural is a tribute to Kobe Bryant's legacy and a visual representation of Nike's message. The mural features the iconic Kobe Bryant and prominently displays the campaign's tagline, "Winning Isn't For Everyone." This phrase, rendered in massive, bold lettering, is impossible to miss. For thousands of drivers and pedestrians, the mural is a constant reminder of Bryant's ethos. “Advertising is notorious for creating these heroes on large structures with beautiful images of people we admire,” Nike spokesperson said. “Also confronting the text on such a massive scale here is provocative because it’s a forward, assertive tone that we are taking.” This mural comes right after Nike released a video for the campaign featuring all-star athletes like LeBron James, Serena Williams, Giannis Antetokounmpo, Victor Wenbanyama, Sha'Carri Richardson, A'ja Wilson, and more. The video and mural synergy amplifies the campaign's impact, creating a cohesive narrative across multiple platforms. See it in action on our Instagram . Previous Next

Bethesda < Back WOLFENSTEIN Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions The New Order is an action-adventure firstperson video game developed by MachineGames and published by Bethesda Softworks. Set in alternative history 1960s Europe in a world where the Nazis won the Second World War, the singleplayer story follows William B.J Blazkowicz and his efforts to stop the Nazi rule over the world. Bethesda Softworks commissioned Overall Murals to produce an epic portrait of B.J. on a wallscape over one of the busiest intersections in Williamsburg, Brooklyn, in advance of the May, 2014 release. The highly detailed mural depicts B.J. in full battle gear, stomping across a smoldering cityscape against a stark full moon. Within a week of its release, Wolfenstein: The New Order was the fourth best-selling game in the United States. Previous Next

GoPuff < Back BE RIGHT THERE Overview Service Outdoor Advertising industry Technology markets New York, Chicago Wall(s) 3 Walls impressions 571K + GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. City dwellers can’t deny the convenience a delivery service can make in their lives. The average fast-paced hard-working individual may get home from a long day of work and find that a trip to the grocery store just doesn't fit into their busy schedule. That’s where GoPuff comes in. Gopuff is a delivery service app that provides daily necessities like food, home essentials, snack delivery, and alcohol without having to make a trip to the store. Their direct-to-consumer model allows the app to analyze and foresee customers’ ordering habits and detect shifting consumer preferences, patterns, and purchasing routines as the e-commerce industry evolves. This offers companies in-depth consumer insights on how their products are being used, what steps need to be taken to remain up-to-date in a competitive market, and how to retain brand loyalty. GoPuff also allows brands to instantly add products to the platform so customers can order their favorite items within minutes. This increases the value of their inventory and provides small businesses with an opportunity to monetize their products. So, how does a great app like GoPuff get into the hands of young, urban professionals? Through a 2,772ft² wallscape located in Williamsburg, Brooklyn. This giant mural was the perfect reminder for a daily passerby rushing to their workout class to order their Dove body wash and have it arrive by the time they return home for their post-workout shower - a prime example of the impact GoPuff will have on the local Williamsburg user who wants their groceries without sacrificing convenience. And we are pleased to be a part of communicating that service through hand paint. Previous Next

Got Milk? < Back REAL IS BACK Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 54K+ The iconic "got milk?" campaign is back, this time making a statement on the vibrant Venice Beach boardwalk. We partnered with California Milk to bring their reimagined vision to life, transforming a blank wall into an interactive masterpiece that celebrates authenticity. This isn't just an ad, it's an invitation. It's a hand painted mural, meticulously crafted to capture the essence of authentic connection. The defining image: a giant glass of milk, its perfect shade of white painstakingly achieved to evoke the essence of California's sun-drenched dairy farms. The classic "got milk?" logo adorns the glass, inviting passersby to join the conversation: "I'M IN VENICE BEACH. TO PROVE IT, I'M TAKING A RANDOM SELFIE WITH THIS GOT MILK AD. JUST TO SAY I LOVE YOU." With its eclectic energy and free-spirited vibe, Venice Beach is the perfect backdrop for this revitalized campaign. It's a place where self-expression thrives, making it ideal for this public display of affection. The hand painted artistry of the mural stands out amidst the digital noise, reminding us of the simple joys found in a glass of milk and a heartfelt message. This nostalgic project is a testament to our unwavering dedication to flawless execution and meticulous attention to detail. Every brushstroke was carefully considered to align with the campaign's message of authenticity and connection. We're confident that this mural, born out of our commitment to quality, will spark conversations, inspire connections, and remind everyone of the power of genuine human interaction. Beyond an advertisement, this mural showcases our ability to bring creative visions to life. It celebrates the unique bond between mothers and children, the simple joys of life, and the enduring power of love. So, take a moment to appreciate this labor of love next time you're strolling along the Venice Beach boardwalk. Snap a selfie, share a smile, and remember: expressing your love is always real and always appreciated. Previous Next

PURE LEAF < Back "NO" IS BEAUTIFUL Overview Service Outdoor Advertising, Overall Creative industry CPG markets Los Angeles, New York Wall(s) 3 Walls impressions 2.3M+ For the month of No-vember, OM Art Studio’s team spearheaded the creative development for Pure Leaf’s “No is Beautiful” campaign focused on encouraging women to embrace the power of “No”, so they can say “Yes” to a more balanced life. Overall Murals carefully curated the artists based on the client’s vision, choosing two outstanding illustrators whose styles embody Pure Leaf and their collaboration with renowned Spoken Word Poet, Author, and Speaker Arielle Estoria and her captivating poem, “The Beautiful Art of No”. We collaborated with LA-based artist Ashley Lukashevsky, who uses her craft to illustrate progressive social movements and issues by drawing what the world would look like without harmful systems in place. And across the country, in NYC, we worked alongside illustrator Perryn Ford a contemporary figurative illustrator and painter who uses her art to create greater connections and community within ourselves and the world around us. Her work is inspired by beautiful landscapes and the natural female form. Both artists made the perfect fit as they successfully delivered two memorable designs that encapsulated the poem along with honoring Pure Leaf’s natural ingredients and incorporating some of its bottle’s most recognizable colors.Ashley’s design can be seen hand painted on our Windward Ave Domination, a FIRST TO MARKET mural campaign with four adjacent street-level walls, enabling the brand’s story to be told in the heart of LA’s Venice Beach . On the other side of the coast, Perryn Ford’s design can be seen on the largest and grandest wall in Williamsburg, Brooklyn , artistically hand painted on the William Vale Hotel. Ashley and Perryn visited their murals where they joined Arielle Estoria and our content creation team who captured both artists and poet reacting to their visions come to hand paint life. Both artists and Pure Leaf, hope the murals capture people’s attention and leave an impression that inspires, and encourage others to share their “No” stories on their Instagram using the hashtag #NOISBEAUTIFUL . In fact, onlookers are encouraged to pose in front of the murals and post their own “NO” Stories on their Instagram using the hashtag and tagging the Pure Leaf brand. Previous Next

Modern Love < Back ISA CHANDRA Overview Service Commercial Signage industry Restaurant markets New York Wall(s) 1 Wall impressions Isa Chandra , a vegan chef and author who was first discovered from her public access TV show, Post Punk Kitchen recently opened a restaurant in Brooklyn called Modern Love . To let the Brooklynites know about the new hotspot, the restaurant reached out to Overall Murals to hand paint the side of a massive wall in Williamsburg. The rich black offsets the white script in a playful notion drawing attention to the sign. Modern Love boasts elegant plates of vegan comfort food with a rustic ambiance to welcome its guests. Previous Next

MARC JACOBS < Back THE TOTE BAG Overview Service Outdoor Advertising industry Apparel & Accessories markets Atlanta Wall(s) 1 Wall impressions 148K+ Marc Jacobs just released its Spring 2023 campaign, starring supermodel Kendall Jenner. We had the honor of hand painting a wall in Little Five Points, Atlanta announcing the fashion brand's latest collection. Shot in Los Angeles by Tyrone Lebon, Kendall Jenner poses wearing a white corset bra top and carrying a Marc Jacobs' classic Micro Leather Tote Bag on her shoulder. The campaign showcases a bold and daring approach, with Jenner effortlessly embodying Marc Jacobs' iconic style of confident, fearless femininity. With Fashion Month just around the corner, this mural is an excellent opportunity to raise awareness of Marc Jacobs' new collection. Over three days, our best pictorial painters effortlessly recreated Kendell Jenner's notable face and defined her recognizable features. Every detail was given the utmost care and attention, from her textured hair to the designer bag that adorned her shoulder. The 330-square-foot mural portrays a larger-than-life Kendall Jenner for all Little Five Points to admire. From the fashionable, eclectic, and progressive locals, this neighborhood thrives with Atlanta's hippest trendsetters. It even caught the eye of Kendall Jenner, who reposted the mural on her Instagram - What better way to announ ce a collection than on her Instagram? Now, please excuse us as we make our way to Lenox Square Mall to check out the latest collection Previous Next